Senior Marketing Manager (Lead Lifecycle & Conversion)
- Location
- Greater London, England, United Kingdom
ensure sellers receive the right leads at the right time, with the context and buying signals needed to engage effectively Identify opportunities to use AI, automation and predictive signals to improve personalization, prioritization and journey orchestration Define and report against lifecycle KPIs including MQL-to-SAL conversion, SAL-to-opportunity … SaaS, enterprise technology or cybersecurity7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operationsHands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization and conversionStrong understanding of lead management, scoring, qualification, routing and recyclingExperience ...