Performance Marketing Lead (Paid Social - App)
Greater London, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Pivotal London
optimisation with full budget responsibility Monitor and improve subscription metrics including CPA, CAC:LTV, CVR, and ROAS Analyse and optimise performance using tools like Appsflyer and other attribution platforms Identify opportunities to improve campaign efficiency using AI tools and automation Optimise user journeys post-click, from landing page to trial … on Meta and TikTok Strong analytical mindset with deep familiarity with CAC:LTV and mobile/web acquisition metrics Proficiency with tools such as Appsflyer, Google Sheets/Excel Ambitious, curious, and eager to lead in a fast-moving, founder-led business Experience managing dual-platform (web + app) growth … funnels Key Skills Performance Marketing, Paid Social, Meta, TikTok, Apple Search Ads, App Marketing, CAC:LTV, Appsflyer, Attribution, Creative Testing, Growth Strategy, Web + Mobile Acquisition, Campaign Management, DTC, Subscriptions How to Apply To apply or find out more, contact daniel@pivotallondon.co.uk or click "Apply" now. More ❯
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