Senior Marketing eCommerce Manager Boba London, United Kingdom
London, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Makeheroes
About the role Join us at Boba, where we're redefining baby carrying with innovation, comfort, and style. We're looking for a data driven, digitally-savvy Senior Marketing eCommerce Manager with a strong digital and DTC background to lead our direct-to-consumer growth strategy, manage our Shopify website, and drive compelling social media and … content across all platforms. This role is perfect for someone with strong creative instincts, commercial acumen, and hands-on experience in social media, digital marketing, and eCommerce. You'll be at the centre of shaping how parents discover, engage with, and fall in love with Boba online. Responsibilities DTC & eCommerce Channel Ownership Lead day-to-day performance and … content. Work with influencers, creators, and brand partners to extend reach and build community Monitor trends, test new formats, and stay ahead of social media platform updates. Digital Marketing & Performance Strategy Lead digital acquisition and retention strategy across email, paid social, Google Ads, affiliate, SEO and influencer channels. Drive the brand's CRM strategy, improving segmentation, automation, and More ❯
Employment Type: Permanent
Salary: GBP Annual
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