eCommerce Contract Type: Permanent Salary £50,000-55,000 per annum MAIN RESPONSIBILITIES 1. Channel Strategy & Commercial Leadership Set the ambition, strategy and roadmap for TikTok Shop, balancing growth, profitability, brand equity and operational readiness. Own the channel P&L, GMV, net sales, margin, conversion, average order value … funnel measurement framework spanning reach, traffic, creator productivity, affiliate performance, conversion, GMV, margin, new customers and repeat behaviour. Maintain a disciplined test-and-learn roadmap across products, bundles, promotions, content, creators, LIVE, media and new platform features. Turn performance data into clear actions, investment choices and senior-level recommendations. ...