2 Web Analytics Jobs in Yorkshire

Search Engine Optimisation), Affiliate, Email and SMS marketing • Digital marketing - develop marketing content for the Customer First Digital site, emails and organic social channels • Web analytics and data analysis - using web analytics solutions such as Google Analytics to report on the effectiveness of campaigns on more »

improvements to customer experience and in return driving profitable sales. A role supported by the wider digital team including an in house Dev Team (Web Deb of 4). Responsibilities include: Plan & implement the customer experience strategy (CRO) to drive improvements to conversion rates and personalise the user experience … MV testing and optimisation plans. Work closely with performance marketing team (PPC & SEO) to ensure prioritisation and opportunities are capitalised on & implement a Digital Analytics & Optimisation strategy to drive improvements & maximise sales. to the development of an effective Online marketing plan usability issues and make recommends for change the … lead in the use of Web Analytics & Optimisation tools test summary reports; communicating findings and recommendations/best practices to the Performance Marketing team. Skills & Experiences: 4+ Experience of Conversion Rate Optimisation Experience with testing hypothesis using A/B testing software Plenty of Personalisation experience. of CRO more »