Marketing
UK
The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 June 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 2 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 31 | 58 | 46 |
| Rank change year-on-year | +27 | -12 | +5 |
| Permanent jobs citing Marketing | 6,122 | 5,028 | 11,601 |
| As % of all permanent jobs advertised in the UK | 5.82% | 5.30% | 6.86% |
| As % of the General category | 10.01% | 7.84% | 10.53% |
| Number of salaries quoted | 3,043 | 2,247 | 3,864 |
| 10th Percentile | £26,340 | £31,250 | £31,250 |
| 25th Percentile | £32,500 | £38,063 | £41,250 |
| Median annual salary (50th Percentile) | £45,000 | £55,000 | £55,000 |
| Median % change year-on-year | -18.18% | - | - |
| 75th Percentile | £63,750 | £75,000 | £73,750 |
| 90th Percentile | £82,500 | £90,000 | £95,000 |
| UK excluding London median annual salary | £42,500 | £44,800 | £47,500 |
| % change year-on-year | -5.13% | -5.68% | +5.56% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 61,146 | 64,155 | 110,151 |
| As % of all permanent jobs advertised in the UK | 58.10% | 67.68% | 65.14% |
| Number of salaries quoted | 40,306 | 35,663 | 51,819 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,000 | £42,521 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £71,725 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Marketing.
Marketing
Salary Histogram
Salary distribution for jobs citing Marketing over the 6 months to 2 June 2024.
Marketing
Top 18 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 2 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +28 | 4,342 | £42,500 | -5.13% | 1,610 |
| England | +8 | 4,297 | £45,000 | -18.18% | 2,911 |
| Work from Home | +11 | 1,963 | £45,000 | -25.00% | 1,252 |
| Scotland | +63 | 1,479 | £42,500 | - | 68 |
| London | +13 | 1,466 | £55,000 | -15.38% | 1,297 |
| South East | +12 | 869 | £42,500 | - | 417 |
| North of England | -6 | 724 | £42,500 | -15.00% | 509 |
| Midlands | +82 | 564 | £40,000 | -1.23% | 283 |
| North West | +67 | 420 | £45,000 | -2.70% | 317 |
| South West | +21 | 359 | £43,500 | -3.33% | 161 |
| West Midlands | +57 | 311 | £40,001 | -11.11% | 148 |
| Yorkshire | -16 | 275 | £40,000 | -20.00% | 152 |
| East of England | -8 | 260 | £42,750 | -25.65% | 156 |
| East Midlands | +75 | 253 | £38,500 | +10.00% | 137 |
| Wales | -23 | 46 | £57,500 | +24.17% | 29 |
| Northern Ireland | +49 | 42 | £35,000 | -24.32% | 23 |
| North East | -21 | 29 | £39,500 | -7.06% | 45 |
| Channel Islands | - | 1 | £67,500 | - |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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