Advertising
UK
The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 2 June 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 2 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 296 | 439 | 201 |
| Rank change year-on-year | +143 | -238 | +80 |
| Permanent jobs citing Advertising | 1,000 | 674 | 3,543 |
| As % of all permanent jobs advertised in the UK | 0.95% | 0.71% | 2.10% |
| As % of the General category | 1.64% | 1.05% | 3.22% |
| Number of salaries quoted | 675 | 563 | 1,429 |
| 10th Percentile | £23,750 | £27,000 | £31,500 |
| 25th Percentile | £32,500 | £38,563 | £43,750 |
| Median annual salary (50th Percentile) | £47,500 | £52,500 | £57,500 |
| Median % change year-on-year | -9.52% | -8.70% | +4.55% |
| 75th Percentile | £67,500 | £70,625 | £77,500 |
| 90th Percentile | £82,500 | £90,000 | £91,050 |
| UK excluding London median annual salary | £42,500 | £45,000 | £45,000 |
| % change year-on-year | -5.56% | - | - |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 61,146 | 64,155 | 110,151 |
| As % of all permanent jobs advertised in the UK | 58.10% | 67.68% | 65.14% |
| Number of salaries quoted | 40,306 | 35,663 | 51,819 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,000 | £42,521 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £71,725 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Salary Trend
3-month moving average salary quoted in jobs citing Advertising.
Advertising
Salary Histogram
Salary distribution for jobs citing Advertising over the 6 months to 2 June 2024.
Advertising
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 2 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +189 | 957 | £47,500 | -13.54% | 739 |
| UK excluding London | +134 | 555 | £42,500 | -5.56% | 456 |
| Work from Home | +131 | 545 | £47,500 | -13.54% | 292 |
| London | +114 | 420 | £65,000 | +13.04% | 338 |
| South East | +92 | 214 | £49,000 | +8.89% | 111 |
| North of England | +122 | 130 | £42,500 | -26.09% | 101 |
| North West | +54 | 98 | £41,000 | -34.40% | 66 |
| South West | +20 | 88 | £35,000 | -17.65% | 71 |
| Midlands | +42 | 69 | £40,000 | -11.11% | 93 |
| West Midlands | +19 | 38 | £40,000 | -29.20% | 52 |
| East Midlands | +8 | 30 | £35,000 | +9.38% | 41 |
| East of England | 0 | 28 | £43,500 | +58.18% | 46 |
| Yorkshire | +72 | 20 | £32,500 | -40.78% | 31 |
| Wales | -48 | 13 | £39,000 | - | 19 |
| Scotland | -55 | 13 | £32,500 | -40.91% | 31 |
| North East | - | 12 | £42,500 | - | 5 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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