The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 9 23 10
Rank change year-on-year
+14 -13
Contract jobs citing Marketing 33 18 18
As % of all contract IT jobs located in Bracknell 10.96% 5.36% 9.47%
As % of the General category 23.24% 14.29% 26.87%
Number of daily rates quoted 18 2 5
Average daily rate
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£200 £469 £263
Average daily rate % change year-on-year
-57.33% +78.57%
UK excluding London average daily rate £365 £375 £325
% change year-on-year
-2.66% +15.38%
Number of hourly rates quoted 6 4 7
Average hourly rate £15.38 £15.50 £17.33
Average hourly rate % change year-on-year
-0.80% -10.53%
90% offered a hourly rate of more than £14.25 £12.98 £15.00
10% offered a hourly rate of more than £16.25 £15.50 £17.40
UK excluding London average hourly rate £16.25 £20.00 £17.33
% change year-on-year
-18.75% +15.44%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Bracknell region.

General Category
Bracknell
Contract IT job ads with a match in the
General category
142 126 67
As % of all contract IT jobs located in Bracknell 47.18% 37.50% 35.26%
Number of daily rates quoted 73 65 32
Average daily rate £325 £385 £400
Average daily rate % change year-on-year
-15.58% -3.75%
90% offered a daily rate of more than £133 £230 £179
10% offered a daily rate of more than £475 £500 £450
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 20 12 9
Average hourly rate £14.50 £15.50 £17.33
Average hourly rate % change year-on-year
-6.45% -10.53%
90% offered a hourly rate of more than £12.18 £11.25 £11.50
10% offered a hourly rate of more than £27.50 £27.88 £17.34
UK excluding London average hourly rate £25.00 £22.50 £27.50
% change year-on-year
+11.11% -18.18%

Marketing
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Bracknell region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bracknell

Marketing
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Bracknell region.

Marketing Daily Rate Trend in Bracknell

Marketing
Daily Rate Histogram in Bracknell

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Bracknell region over the 3 months to 26 March 2015.

Marketing Daily Rate Histogram in Bracknell

Marketing
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Bracknell region.

Marketing Hourly Rate Trend in Bracknell

Marketing
Top 30 Related IT Skills in Bracknell

For the 6 months to 26 March 2015, IT contractor jobs across the Bracknell region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 22 (44.90%) E-Commerce
2 16 (32.65%) Digital Marketing
3 13 (26.53%) Project Management
4 11 (22.45%) Social Media
5 10 (20.41%) MS PowerPoint
5 10 (20.41%) Salesforce.com
6 9 (18.37%) Manufacturing
7 8 (16.33%) Finance
7 8 (16.33%) Dreamweaver
7 8 (16.33%) HTML
7 8 (16.33%) Photoshop
7 8 (16.33%) CSS
8 7 (14.29%) Dell
8 7 (14.29%) CMS
8 7 (14.29%) Retail
8 7 (14.29%) Multimedia
8 7 (14.29%) Graphic Design
8 7 (14.29%) Photography
8 7 (14.29%) Time Management
9 6 (12.24%) Mobile App
9 6 (12.24%) SAP
10 5 (10.20%) PRINCE2
10 5 (10.20%) Microsoft
10 5 (10.20%) Business Intelligence
10 5 (10.20%) Agile Software Development
10 5 (10.20%) Replication
10 5 (10.20%) Stakeholder Management
10 5 (10.20%) Telecoms
10 5 (10.20%) Drupal
10 5 (10.20%) Spanish Language

Marketing
Top Related IT Skills in Bracknell by Category

For the 6 months to 26 March 2015, IT contractor jobs across the Bracknell region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (14.29%) CMS
2 5 (10.20%) Drupal
3 2 (4.08%) SharePoint
4 1 (2.04%) IBM Notes
4 1 (2.04%) WordPress
Applications
1 10 (20.41%) MS PowerPoint
2 8 (16.33%) Photoshop
3 4 (8.16%) MS Excel
4 3 (6.12%) MS Office
4 3 (6.12%) Spreadsheet
Business Applications
1 3 (6.12%) SAP Oil and Gas
Cloud Services
1 2 (4.08%) Cloud Computing
2 1 (2.04%) Office 365
Communications & Networking
1 2 (4.08%) MPLS
1 2 (4.08%) WAN
1 2 (4.08%) FTP
1 2 (4.08%) VPN
Database & Business Intelligence
1 2 (4.08%) SAP BI
Development Applications
1 8 (16.33%) Dreamweaver
2 1 (2.04%) Git (software)
General
1 9 (18.37%) Manufacturing
2 8 (16.33%) Finance
3 7 (14.29%) Retail
3 7 (14.29%) Multimedia
4 5 (10.20%) Telecoms
4 5 (10.20%) Spanish Language
4 5 (10.20%) Italian Language
5 4 (8.16%) Advertising
6 3 (6.12%) Electronics
6 3 (6.12%) French Language
6 3 (6.12%) Portuguese Language
7 1 (2.04%) Automotive
7 1 (2.04%) German Language
7 1 (2.04%) Czech Language
7 1 (2.04%) Dutch Language
Job Titles
1 16 (32.65%) Analyst
2 7 (14.29%) Web Designer
2 7 (14.29%) Designer
3 6 (12.24%) Customer Analyst
4 4 (8.16%) Contracts Manager
4 4 (8.16%) Marketing Manager
4 4 (8.16%) Project Manager
5 3 (6.12%) Coordinator
5 3 (6.12%) Project Analyst
5 3 (6.12%) Deployment Analyst
6 2 (4.08%) PMO Analyst
6 2 (4.08%) Marketing Analyst
6 2 (4.08%) Administrator
6 2 (4.08%) Senior Analyst
6 2 (4.08%) Product Manager
6 2 (4.08%) Product Analyst
7 1 (2.04%) Developer
7 1 (2.04%) Disaster Recovery Manager
7 1 (2.04%) Photoshop Designer
7 1 (2.04%) Operations Analyst
Libraries, Frameworks & Software Standards
1 8 (16.33%) HTML
1 8 (16.33%) CSS
Miscellaneous
1 11 (22.45%) Social Media
2 7 (14.29%) Graphic Design
2 7 (14.29%) Photography
3 6 (12.24%) Mobile App
4 5 (10.20%) Replication
4 5 (10.20%) Blog
5 3 (6.12%) DTV
6 2 (4.08%) Data Extraction
6 2 (4.08%) Analytical Skills
6 2 (4.08%) Management Information System
7 1 (2.04%) Copywriting
Processes & Methodologies
1 22 (44.90%) E-Commerce
2 16 (32.65%) Digital Marketing
3 13 (26.53%) Project Management
4 7 (14.29%) Time Management
5 5 (10.20%) PRINCE2
5 5 (10.20%) Business Intelligence
5 5 (10.20%) Agile Software Development
5 5 (10.20%) Stakeholder Management
5 5 (10.20%) Web Marketing
5 5 (10.20%) Change Control
6 4 (8.16%) Online Marketing
6 4 (8.16%) Telemarketing
6 4 (8.16%) B2B
7 3 (6.12%) DSDM
7 3 (6.12%) ITIL
7 3 (6.12%) Programme Management
7 3 (6.12%) SEO
7 3 (6.12%) Project Planning
7 3 (6.12%) Agile Project Management
8 2 (4.08%) Continuous Improvement
Programming Languages
1 2 (4.08%) JavaScript
Qualifications
1 3 (6.12%) Degree
Quality Assurance & Compliance
1 5 (10.20%) QA
2 3 (6.12%) Sarbanes-Oxley
System Software
1 4 (8.16%) VMware Infrastructure
Vendors
1 10 (20.41%) Salesforce.com
2 7 (14.29%) Dell
3 6 (12.24%) SAP
4 5 (10.20%) Microsoft
5 4 (8.16%) VMware
5 4 (8.16%) Citrix
6 2 (4.08%) Oracle
7 1 (2.04%) Lotus
Bracknell, Berkshire
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