The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 8 24 17
Rank change year-on-year
+16 -7
Contract jobs citing Marketing 22 9 3
As % of all contract IT jobs located in Bracknell 10.28% 3.26% 2.24%
As % of the General category 22.68% 7.96% 7.69%
Number of daily rates quoted 7 1 1
Average daily rate
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of your Daily Rate
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£390 £313 £220
Average daily rate % change year-on-year
+24.80% +42.04%
UK excluding London average daily rate £350 £350 £335
% change year-on-year
- +4.47%
Number of hourly rates quoted 4 3 0
Average hourly rate £14.75 £16.00 -
Average hourly rate % change year-on-year
-7.81% -
UK excluding London average hourly rate £21.62 £28.75 £17.50
% change year-on-year
-24.81% +64.28%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Bracknell region.

General Category
Bracknell
Contract IT job ads with a match in the
General category
97 113 39
As % of all contract IT jobs located in Bracknell 45.33% 40.94% 29.10%
Number of daily rates quoted 57 52 19
Average daily rate £375 £370 £250
Average daily rate % change year-on-year
+1.35% +48.00%
90% offered a daily rate of more than £200 £208 £175
10% offered a daily rate of more than £440 £463 £388
UK excluding London average daily rate £388 £385 £375
% change year-on-year
+0.64% +2.66%
Number of hourly rates quoted 8 5 6
Average hourly rate £16.00 £16.00 £27.00
Average hourly rate % change year-on-year
- -40.74%
90% offered a hourly rate of more than £12.45 £13.50 £10.85
10% offered a hourly rate of more than £107.00 £39.00 £50.00
UK excluding London average hourly rate £22.50 £22.50 £27.50
% change year-on-year
- -18.18%

Marketing
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Bracknell region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bracknell

Marketing
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Bracknell region.

Marketing Daily Rate Trend in Bracknell

Marketing
Daily Rate Histogram in Bracknell

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Bracknell region over the 3 months to 22 August 2014.

Marketing Daily Rate Histogram in Bracknell

Marketing
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Bracknell region.

Marketing Hourly Rate Trend in Bracknell

Marketing
Top 30 Related IT Skills in Bracknell

For the 6 months to 22 August 2014, IT contractor jobs across the Bracknell region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 17 (51.52%) Digital Marketing
2 15 (45.45%) E-Commerce
3 12 (36.36%) Finance
4 10 (30.30%) Analytics
5 9 (27.27%) Manufacturing
6 8 (24.24%) Stakeholder Management
6 8 (24.24%) Web Analytics
6 8 (24.24%) French Language
7 7 (21.21%) CMS
7 7 (21.21%) Telecoms
7 7 (21.21%) Social Media
8 6 (18.18%) Marketing Strategy
8 6 (18.18%) Mobile App
8 6 (18.18%) DTV
8 6 (18.18%) Project Management
8 6 (18.18%) SAP
8 6 (18.18%) Business Intelligence
8 6 (18.18%) Electronics
8 6 (18.18%) Migration
8 6 (18.18%) Programme Management
8 6 (18.18%) Agile Software Development
8 6 (18.18%) Content Management
8 6 (18.18%) Business Analysis
8 6 (18.18%) SAP Oil and Gas
9 5 (15.15%) JIRA
9 5 (15.15%) Scrum
9 5 (15.15%) SEO
9 5 (15.15%) Workflow
9 5 (15.15%) B2B
9 5 (15.15%) B2C

Marketing
Top Related IT Skills in Bracknell by Category

For the 6 months to 22 August 2014, IT contractor jobs across the Bracknell region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (21.21%) CMS
2 4 (12.12%) Magnolia
3 3 (9.09%) SharePoint
3 3 (9.09%) Drupal
4 2 (6.06%) IBM Notes
5 1 (3.03%) SAS
5 1 (3.03%) Adobe CQ
Applications
1 4 (12.12%) MS Excel
2 3 (9.09%) MS Office
3 2 (6.06%) MS PowerPoint
4 1 (3.03%) SPSS
4 1 (3.03%) Photoshop
Business Applications
1 6 (18.18%) SAP Oil and Gas
2 1 (3.03%) Magento
Communications & Networking
1 1 (3.03%) FTP
Database & Business Intelligence
1 2 (6.06%) Relational Database
2 1 (3.03%) SQL Server Reporting Services
2 1 (3.03%) SQL Server Integration Services
2 1 (3.03%) Spotfire
2 1 (3.03%) SAP BI
2 1 (3.03%) SQL Server
2 1 (3.03%) Data Warehouse
2 1 (3.03%) SQL Server Analysis Services
2 1 (3.03%) QlikView
Development Applications
1 5 (15.15%) JIRA
General
1 12 (36.36%) Finance
2 9 (27.27%) Manufacturing
3 8 (24.24%) French Language
4 7 (21.21%) Telecoms
5 6 (18.18%) Electronics
6 3 (9.09%) Dutch Language
7 2 (6.06%) Italian Language
7 2 (6.06%) Legal
7 2 (6.06%) Publishing
8 1 (3.03%) Retail
8 1 (3.03%) Portuguese Language
8 1 (3.03%) Spanish Language
8 1 (3.03%) German Language
Job Titles
1 11 (33.33%) Analyst
2 7 (21.21%) Business Analyst
3 5 (15.15%) Marketing Manager
4 4 (12.12%) Digital Marketing Manager
4 4 (12.12%) Administrator
5 3 (9.09%) PMO Analyst
5 3 (9.09%) Project Manager
5 3 (9.09%) Digital Marketing Executive
5 3 (9.09%) Marketing Executive
6 2 (6.06%) E-Commerce Business Analyst
6 2 (6.06%) Agile Business Analyst
7 1 (3.03%) IT Project Manager
7 1 (3.03%) PHP Developer
7 1 (3.03%) PHP Web Developer
7 1 (3.03%) Coordinator
7 1 (3.03%) Web Developer
7 1 (3.03%) DBA
7 1 (3.03%) Developer
7 1 (3.03%) PHP Magento Developer
7 1 (3.03%) Magento Developer
Libraries, Frameworks & Software Standards
1 2 (6.06%) HTML
2 1 (3.03%) CSS
Miscellaneous
1 7 (21.21%) Social Media
2 6 (18.18%) Mobile App
2 6 (18.18%) DTV
3 2 (6.06%) Blog
4 1 (3.03%) Copywriting
Processes & Methodologies
1 17 (51.52%) Digital Marketing
2 15 (45.45%) E-Commerce
3 10 (30.30%) Analytics
4 8 (24.24%) Stakeholder Management
4 8 (24.24%) Web Analytics
5 6 (18.18%) Marketing Strategy
5 6 (18.18%) Project Management
5 6 (18.18%) Business Intelligence
5 6 (18.18%) Migration
5 6 (18.18%) Programme Management
5 6 (18.18%) Agile Software Development
5 6 (18.18%) Content Management
5 6 (18.18%) Business Analysis
6 5 (15.15%) Scrum
6 5 (15.15%) SEO
6 5 (15.15%) Workflow
6 5 (15.15%) B2B
6 5 (15.15%) B2C
6 5 (15.15%) User Stories
7 4 (12.12%) Budget Control
Programming Languages
1 1 (3.03%) JavaScript
1 1 (3.03%) PHP
Qualifications
1 1 (3.03%) Degree
Vendors
1 6 (18.18%) SAP
2 2 (6.06%) hybris
2 2 (6.06%) Lotus
3 1 (3.03%) Google
3 1 (3.03%) Oracle
3 1 (3.03%) Cognos
3 1 (3.03%) Microsoft
3 1 (3.03%) Tableau