The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 13 22 4
Rank change year-on-year
+9 -18
Contract jobs citing Marketing 19 9 13
As % of all contract IT jobs located in Bracknell 8.56% 4.11% 11.40%
As % of the General category 21.59% 9.47% 28.26%
Number of daily rates quoted 10 1 2
Average daily rate
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of your Daily Rate
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£325 £200 £263
Average daily rate % change year-on-year
+62.50% -23.80%
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 4 3 2
Average hourly rate £14.75 £25.00 £16.50
Average hourly rate % change year-on-year
-41.00% +51.51%
UK excluding London average hourly rate £22.00 £17.50 £16.25
% change year-on-year
+25.71% +7.69%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Bracknell region.

General Category
Bracknell
Contract IT job ads with a match in the
General category
88 95 46
As % of all contract IT jobs located in Bracknell 39.64% 43.38% 40.35%
Number of daily rates quoted 50 48 15
Average daily rate £376 £338 £326
Average daily rate % change year-on-year
+11.48% +3.44%
90% offered a daily rate of more than £213 £195 £125
10% offered a daily rate of more than £475 £425 £463
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.40% +1.20%
Number of hourly rates quoted 5 6 7
Average hourly rate £16.00 £25.00 £16.50
Average hourly rate % change year-on-year
-36.00% +51.51%
90% offered a hourly rate of more than £12.00 £13.50 £10.90
10% offered a hourly rate of more than £16.20 £39.00 £50.00
UK excluding London average hourly rate £24.50 £22.22 £26.00
% change year-on-year
+10.28% -14.55%

Marketing
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Bracknell region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Bracknell

Marketing
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Bracknell region.

Marketing Daily Rate Trend in Bracknell

Marketing
Daily Rate Histogram in Bracknell

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Bracknell region over the 3 months to 20 October 2014.

Marketing Daily Rate Histogram in Bracknell

Marketing
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Bracknell region.

Marketing Hourly Rate Trend in Bracknell

Marketing
Top 30 Related IT Skills in Bracknell

For the 6 months to 20 October 2014, IT contractor jobs across the Bracknell region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 19 (51.35%) E-Commerce
1 19 (51.35%) Digital Marketing
2 10 (27.03%) Analytics
2 10 (27.03%) Finance
3 9 (24.32%) French Language
4 8 (21.62%) Social Media
4 8 (21.62%) Mobile App
4 8 (21.62%) Stakeholder Management
4 8 (21.62%) CMS
4 8 (21.62%) Manufacturing
4 8 (21.62%) Web Analytics
5 7 (18.92%) Migration
5 7 (18.92%) Agile Software Development
5 7 (18.92%) B2C
6 6 (16.22%) Content Management
6 6 (16.22%) Business Analysis
6 6 (16.22%) Telecoms
6 6 (16.22%) Marketing Strategy
6 6 (16.22%) Email Marketing
7 5 (13.51%) Pay per click
7 5 (13.51%) JIRA
7 5 (13.51%) User Stories
7 5 (13.51%) Electronics
7 5 (13.51%) SEO
7 5 (13.51%) Scrum
7 5 (13.51%) Programme Management
7 5 (13.51%) SAP Oil and Gas
7 5 (13.51%) Business Intelligence
7 5 (13.51%) B2B
7 5 (13.51%) DTV

Marketing
Top Related IT Skills in Bracknell by Category

For the 6 months to 20 October 2014, IT contractor jobs across the Bracknell region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (21.62%) CMS
2 4 (10.81%) Drupal
2 4 (10.81%) Magnolia
3 2 (5.41%) IBM Notes
3 2 (5.41%) SharePoint
4 1 (2.70%) SAS
4 1 (2.70%) Adobe CQ
Applications
1 4 (10.81%) MS Excel
2 2 (5.41%) Photoshop
2 2 (5.41%) MS Office
3 1 (2.70%) SPSS
3 1 (2.70%) MS PowerPoint
Business Applications
1 5 (13.51%) SAP Oil and Gas
2 1 (2.70%) Magento
Communications & Networking
1 2 (5.41%) CTI
2 1 (2.70%) WAN
2 1 (2.70%) FTP
Database & Business Intelligence
1 1 (2.70%) SQL Server
1 1 (2.70%) Data Warehouse
1 1 (2.70%) SAP BI
1 1 (2.70%) SQL Server Reporting Services
1 1 (2.70%) SQL Server Integration Services
1 1 (2.70%) Spotfire
1 1 (2.70%) QlikView
1 1 (2.70%) SQL Server Analysis Services
1 1 (2.70%) Relational Database
Development Applications
1 5 (13.51%) JIRA
2 1 (2.70%) Dreamweaver
General
1 10 (27.03%) Finance
2 9 (24.32%) French Language
3 8 (21.62%) Manufacturing
4 6 (16.22%) Telecoms
5 5 (13.51%) Electronics
6 4 (10.81%) Retail
6 4 (10.81%) Dutch Language
7 3 (8.11%) Italian Language
8 2 (5.41%) Portuguese Language
8 2 (5.41%) Spanish Language
8 2 (5.41%) Legal
9 1 (2.70%) Multimedia
9 1 (2.70%) Billing
9 1 (2.70%) Publishing
9 1 (2.70%) German Language
Job Titles
1 9 (24.32%) Analyst
2 6 (16.22%) Business Analyst
3 5 (13.51%) Marketing Manager
4 4 (10.81%) Digital Marketing Executive
4 4 (10.81%) Digital Marketing Manager
4 4 (10.81%) Marketing Executive
5 3 (8.11%) Administrator
5 3 (8.11%) Project Manager
6 2 (5.41%) Solutions Architect
6 2 (5.41%) Architect
6 2 (5.41%) E-Commerce Business Analyst
6 2 (5.41%) Agile Business Analyst
6 2 (5.41%) PMO Analyst
7 1 (2.70%) Data Warehouse Project Manager
7 1 (2.70%) Data Warehouse Manager
7 1 (2.70%) PHP Web Developer
7 1 (2.70%) PHP Magento Developer
7 1 (2.70%) Magento Developer
7 1 (2.70%) Coordinator
7 1 (2.70%) Developer
Libraries, Frameworks & Software Standards
1 3 (8.11%) HTML
2 2 (5.41%) CSS
Miscellaneous
1 8 (21.62%) Social Media
1 8 (21.62%) Mobile App
2 5 (13.51%) DTV
3 3 (8.11%) Blog
3 3 (8.11%) Analytical Skills
4 2 (5.41%) User Experience
5 1 (2.70%) Graphic Design
5 1 (2.70%) Photography
5 1 (2.70%) Copywriting
Processes & Methodologies
1 19 (51.35%) E-Commerce
1 19 (51.35%) Digital Marketing
2 10 (27.03%) Analytics
3 8 (21.62%) Web Analytics
3 8 (21.62%) Stakeholder Management
4 7 (18.92%) Agile Software Development
4 7 (18.92%) B2C
4 7 (18.92%) Migration
5 6 (16.22%) Email Marketing
5 6 (16.22%) Content Management
5 6 (16.22%) Business Analysis
5 6 (16.22%) Marketing Strategy
6 5 (13.51%) Scrum
6 5 (13.51%) Programme Management
6 5 (13.51%) SEO
6 5 (13.51%) Project Management
6 5 (13.51%) Business Intelligence
6 5 (13.51%) B2B
6 5 (13.51%) Pay per click
6 5 (13.51%) User Stories
Programming Languages
1 1 (2.70%) JavaScript
1 1 (2.70%) PHP
Qualifications
1 1 (2.70%) Degree
1 1 (2.70%) SC Cleared
1 1 (2.70%) Security Cleared
Quality Assurance & Compliance
1 1 (2.70%) QA
Systems Management
1 2 (5.41%) Cisco UCCX
Vendors
1 5 (13.51%) SAP
2 2 (5.41%) Cisco
2 2 (5.41%) Lotus
2 2 (5.41%) Salesforce.com
3 1 (2.70%) Omniture
3 1 (2.70%) DoubleClick
3 1 (2.70%) Google
3 1 (2.70%) hybris
3 1 (2.70%) Tableau
3 1 (2.70%) Microsoft
3 1 (2.70%) Cognos
3 1 (2.70%) Oracle