The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 12 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 28 30 38
Rank change year-on-year
+2 +8
Contract jobs citing Marketing 133 147 132
As % of all contract IT jobs located in Berkshire 5.42% 5.76% 4.29%
As % of the General category 13.21% 11.61% 8.43%
Number of daily rates quoted 55 51 43
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£349 £285 £288
Average daily rate % change year-on-year
+22.45% -0.86%
90% offered a daily rate of more than £227 £155 £181
10% offered a daily rate of more than £446 £410 £445
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 8 5 3
Average hourly rate £16.00 £39.00 £40.00
Average hourly rate % change year-on-year
-58.97% -2.50%
90% offered a hourly rate of more than £12.70 £14.50 £20.00
10% offered a hourly rate of more than £19.00 £45.80 £118.00
UK excluding London average hourly rate £21.50 £20.50 £15.50
% change year-on-year
+4.87% +32.25%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1007 1266 1565
As % of all contract IT jobs located in Berkshire 41.04% 49.65% 50.88%
Number of daily rates quoted 422 504 433
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £225 £210 £210
10% offered a daily rate of more than £500 £500 £450
UK excluding London average daily rate £396 £382 £375
% change year-on-year
+3.59% +1.93%
Number of hourly rates quoted 18 17 22
Average hourly rate £19.00 £29.00 £25.75
Average hourly rate % change year-on-year
-34.48% +12.62%
90% offered a hourly rate of more than £12.00 £12.10 £11.00
10% offered a hourly rate of more than £42.50 £45.00 £58.75
UK excluding London average hourly rate £22.50 £21.82 £29.00
% change year-on-year
+3.14% -24.77%

Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Berkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 12 September 2014.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 12 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -9 35 £281 +6.83% 17
Bracknell +9 16 £440 +120.00% 4
Maidenhead +3 16 £270 +12.50% 8
Slough +2 15 £303 -7.63% 6
Newbury +3 6 £349 -12.75% 2
Windsor -1 2 - - 1
Wokingham - - - - 1
Ascot - - - - 1
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 12 September 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 90 (33.71%) Finance
2 85 (31.84%) Digital Marketing
3 77 (28.84%) Telecoms
4 62 (23.22%) Project Management
5 55 (20.60%) Analytics
6 54 (20.22%) Degree
7 53 (19.85%) Agile Software Development
8 48 (17.98%) Business Intelligence
9 47 (17.60%) Analytical Skills
10 44 (16.48%) E-Commerce
10 44 (16.48%) Social Media
11 42 (15.73%) Manufacturing
12 41 (15.36%) Programme Management
13 37 (13.86%) Electronics
13 37 (13.86%) DTV
13 37 (13.86%) SAP
13 37 (13.86%) SAP Oil and Gas
14 33 (12.36%) Stakeholder Management
15 32 (11.99%) HTML
16 30 (11.24%) CRM
16 30 (11.24%) Web Analytics
17 29 (10.86%) MS Excel
18 28 (10.49%) Microsoft
19 27 (10.11%) MS Office
20 26 (9.74%) SEO
21 25 (9.36%) CMS
21 25 (9.36%) MS PowerPoint
22 21 (7.87%) SQL
23 19 (7.12%) Business Analysis
24 18 (6.74%) Email Marketing

Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 12 September 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 25 (9.36%) CMS
2 18 (6.74%) SharePoint
3 11 (4.12%) Drupal
4 6 (2.25%) Magnolia
5 5 (1.87%) Confluence
5 5 (1.87%) IBM Notes
6 3 (1.12%) IIS
6 3 (1.12%) SAS
7 2 (0.75%) Commerce Server
7 2 (0.75%) WebSphere
7 2 (0.75%) Apache
8 1 (0.37%) Tomcat
8 1 (0.37%) WebLogic
8 1 (0.37%) Joomla!
8 1 (0.37%) Adobe CQ
8 1 (0.37%) WordPress
Applications
1 29 (10.86%) MS Excel
2 27 (10.11%) MS Office
3 25 (9.36%) MS PowerPoint
4 12 (4.49%) MS Project
5 5 (1.87%) Photoshop
6 3 (1.12%) Spreadsheet
6 3 (1.12%) MS Visio
7 1 (0.37%) SPSS
7 1 (0.37%) Adobe Premiere
Business Applications
1 37 (13.86%) SAP Oil and Gas
2 13 (4.87%) Google Analytics
3 10 (3.75%) WebTrends
4 7 (2.62%) SiteCatalyst
5 4 (1.50%) Dynamics CRM
6 3 (1.12%) Oracle CRM
6 3 (1.12%) Remedy ITSM
7 1 (0.37%) Magento
7 1 (0.37%) Dynamics GP
7 1 (0.37%) CSG Singleview
7 1 (0.37%) Oracle Retail
Cloud Services
1 7 (2.62%) Microsoft Azure
2 3 (1.12%) Office 365
3 2 (0.75%) SaaS
3 2 (0.75%) Force.com
4 1 (0.37%) Amazon EC2
4 1 (0.37%) Google App Engine
4 1 (0.37%) Cloud Computing
Communications & Networking
1 11 (4.12%) 3G
2 9 (3.37%) DNS
3 8 (3.00%) Internet
4 7 (2.62%) VoLTE
5 6 (2.25%) UMTS
6 5 (1.87%) GSM
6 5 (1.87%) FTP
6 5 (1.87%) Wireshark
6 5 (1.87%) LTE
6 5 (1.87%) Radio Access Network
7 4 (1.50%) Wireless
7 4 (1.50%) MVNO
7 4 (1.50%) Firewall
8 3 (1.12%) INAP
8 3 (1.12%) HTTP
8 3 (1.12%) Broadband
8 3 (1.12%) VoIP
8 3 (1.12%) SMS
8 3 (1.12%) 3GPP
8 3 (1.12%) 4G
Database & Business Intelligence
1 15 (5.62%) Data Mining
2 5 (1.87%) Data Warehouse
2 5 (1.87%) Relational Database
3 3 (1.12%) MySQL
3 3 (1.12%) SQL Server
4 2 (0.75%) SQL Server Reporting Services
4 2 (0.75%) SQL Server Integration Services
4 2 (0.75%) SQL Server Analysis Services
4 2 (0.75%) MongoDB
5 1 (0.37%) NoSQL
5 1 (0.37%) Big Data
5 1 (0.37%) Oracle Database
5 1 (0.37%) SAS Enterprise Guide
5 1 (0.37%) Hadoop
5 1 (0.37%) Spotfire
5 1 (0.37%) QlikView
5 1 (0.37%) BusinessObjects Web Intelligence
5 1 (0.37%) RDBMS
5 1 (0.37%) SAP BI
Development Applications
1 10 (3.75%) JIRA
2 4 (1.50%) TestDirector
2 4 (1.50%) Subversion
2 4 (1.50%) Ant
2 4 (1.50%) Visual Studio
2 4 (1.50%) Git (software)
3 3 (1.12%) Dreamweaver
4 2 (0.75%) Axure RP
4 2 (0.75%) Jenkins
4 2 (0.75%) Eclipse
4 2 (0.75%) Selenium
5 1 (0.37%) TestNG
5 1 (0.37%) IntelliJ
5 1 (0.37%) JUnit
5 1 (0.37%) Apache Ivy
5 1 (0.37%) Hudson
5 1 (0.37%) Gradle
5 1 (0.37%) Mercurial
5 1 (0.37%) WebDriver
5 1 (0.37%) Balsamiq Mockups
General
1 90 (33.71%) Finance
2 77 (28.84%) Telecoms
3 42 (15.73%) Manufacturing
4 37 (13.86%) Electronics
5 16 (5.99%) Pharmaceutical
6 15 (5.62%) Retail
7 13 (4.87%) Billing
7 13 (4.87%) Legal
8 9 (3.37%) French Language
9 8 (3.00%) Advertising
10 6 (2.25%) Dutch Language
10 6 (2.25%) Automotive
11 5 (1.87%) Publishing
11 5 (1.87%) German Language
11 5 (1.87%) Italian Language
12 4 (1.50%) Portuguese Language
12 4 (1.50%) Spanish Language
12 4 (1.50%) Multimedia
13 3 (1.12%) Danish Language
13 3 (1.12%) Swedish Language
Job Titles
1 56 (20.97%) Analyst
2 32 (11.99%) Project Manager
3 27 (10.11%) Business Analyst
4 18 (6.74%) Developer
5 17 (6.37%) Designer
6 14 (5.24%) Marketing Manager
7 11 (4.12%) Coordinator
8 9 (3.37%) Senior Manager
9 8 (3.00%) Architect
9 8 (3.00%) Agile Business Analyst
10 7 (2.62%) Digital Project Manager
10 7 (2.62%) Marketing Executive
10 7 (2.62%) Planning Manager
10 7 (2.62%) Test Analyst
10 7 (2.62%) Administrator
11 6 (2.25%) Service Manager
11 6 (2.25%) Data Analyst
11 6 (2.25%) Project Coordinator
11 6 (2.25%) Web Developer
11 6 (2.25%) Consultant
Libraries, Frameworks & Software Standards
1 32 (11.99%) HTML
2 13 (4.87%) .NET
2 13 (4.87%) XML
3 11 (4.12%) Web Services
3 11 (4.12%) CSS
4 8 (3.00%) HTML5
5 7 (2.62%) jQuery
5 7 (2.62%) SOAP
6 5 (1.87%) J2EE
6 5 (1.87%) Ajax
7 4 (1.50%) ATL
7 4 (1.50%) Flash
8 3 (1.12%) XSLT
8 3 (1.12%) JSP
8 3 (1.12%) ASP.NET
8 3 (1.12%) .NET Framework
8 3 (1.12%) RESTful
8 3 (1.12%) WebCenter
9 2 (0.75%) XML-RPC
9 2 (0.75%) CSS3
Miscellaneous
1 47 (17.60%) Analytical Skills
2 44 (16.48%) Social Media
3 37 (13.86%) DTV
4 16 (5.99%) User Experience
5 12 (4.49%) Mobile App
6 7 (2.62%) Management Information System
7 6 (2.25%) EPoS
7 6 (2.25%) Visualisation
8 5 (1.87%) FMCG
9 4 (1.50%) Open Source
9 4 (1.50%) Smartphone
9 4 (1.50%) Computer Science
9 4 (1.50%) Wiki
10 3 (1.12%) Blog
10 3 (1.12%) CMDB
10 3 (1.12%) Copywriting
10 3 (1.12%) W3C
10 3 (1.12%) Foreign Exchange (FX)
11 2 (0.75%) Client/Server
11 2 (0.75%) NHS
Operating Systems
1 13 (4.87%) Windows
2 7 (2.62%) Android
2 7 (2.62%) Apple iOS
3 3 (1.12%) UNIX
3 3 (1.12%) Linux
4 2 (0.75%) Windows 8
4 2 (0.75%) Windows Phone
5 1 (0.37%) CentOS
5 1 (0.37%) Red Hat Enterprise Linux
5 1 (0.37%) AIX
5 1 (0.37%) Solaris
Processes & Methodologies
1 85 (31.84%) Digital Marketing
2 62 (23.22%) Project Management
3 55 (20.60%) Analytics
4 53 (19.85%) Agile Software Development
5 48 (17.98%) Business Intelligence
6 44 (16.48%) E-Commerce
7 41 (15.36%) Programme Management
8 33 (12.36%) Stakeholder Management
9 30 (11.24%) CRM
9 30 (11.24%) Web Analytics
10 26 (9.74%) SEO
11 19 (7.12%) Business Analysis
12 18 (6.74%) Email Marketing
13 16 (5.99%) Continuous Improvement
13 16 (5.99%) Migration
13 16 (5.99%) PRINCE2
14 15 (5.62%) B2B
15 14 (5.24%) Data Analysis
15 14 (5.24%) Marketing Strategy
16 13 (4.87%) Performance Management
Programming Languages
1 21 (7.87%) SQL
2 15 (5.62%) JavaScript
3 10 (3.75%) C#
3 10 (3.75%) Java
4 9 (3.37%) Perl
5 6 (2.25%) PHP
6 4 (1.50%) R
7 3 (1.12%) Shell Script
8 2 (0.75%) Apex Code
8 2 (0.75%) Ruby
8 2 (0.75%) T-SQL
8 2 (0.75%) SOQL
8 2 (0.75%) SOSL
9 1 (0.37%) C
9 1 (0.37%) VB
9 1 (0.37%) ActionScript
9 1 (0.37%) Python
9 1 (0.37%) Korn
9 1 (0.37%) PHP5
9 1 (0.37%) PHP4
Qualifications
1 54 (20.22%) Degree
2 9 (3.37%) PMP
2 9 (3.37%) PMI Certification
3 8 (3.00%) ISEB
4 7 (2.62%) ISTQB Foundation Certification
5 3 (1.12%) ITIL Certification
6 2 (0.75%) HND
7 1 (0.37%) PhD
7 1 (0.37%) Cisco Certification
7 1 (0.37%) PRINCE2 Certification
7 1 (0.37%) ACCA
7 1 (0.37%) CIMA
7 1 (0.37%) MBA
7 1 (0.37%) ISTQB
7 1 (0.37%) PRINCE2 Practitioner
7 1 (0.37%) CBAP
Quality Assurance & Compliance
1 8 (3.00%) QA
2 2 (0.75%) GMP
3 1 (0.37%) SLA
3 1 (0.37%) Data Quality
System Software
1 2 (0.75%) VMware Infrastructure
2 1 (0.37%) Sendmail
2 1 (0.37%) XenApp
2 1 (0.37%) XenDesktop
2 1 (0.37%) NFS
2 1 (0.37%) VMware ESX
2 1 (0.37%) Xen
2 1 (0.37%) Citrix Presentation Server
Systems Management
1 8 (3.00%) HP Quality Center
2 1 (0.37%) YUM
2 1 (0.37%) Puppet
2 1 (0.37%) Nagios
Vendors
1 37 (13.86%) SAP
2 28 (10.49%) Microsoft
3 16 (5.99%) Google
4 13 (4.87%) Oracle
5 12 (4.49%) Salesforce.com
6 10 (3.75%) HP
7 7 (2.62%) Adobe
8 6 (2.25%) Hitwise
9 5 (1.87%) Lotus
10 4 (1.50%) Siebel
10 4 (1.50%) hybris
10 4 (1.50%) Omniture
11 3 (1.12%) Remedy
11 3 (1.12%) VMware
11 3 (1.12%) SmartFocus
11 3 (1.12%) ExactTarget
11 3 (1.12%) Cisco
11 3 (1.12%) BMC
12 2 (0.75%) Apple
12 2 (0.75%) IBM
Maidenhead, Berkshire
Yoh
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Berkshire
Lawrence Harvey IT & Change
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