The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Marketing
South East / Berkshire
Rank 33 31 44
Rank change year-on-year
-2 +13
Contract jobs citing Marketing 89 131 89
As % of all contract IT jobs located in Berkshire 4.60% 5.36% 3.44%
As % of the General category 11.65% 14.01% 7.83%
Number of daily rates quoted 48 62 36
Median daily rate £425 £255 £325
Median daily rate % change year-on-year
+66.50% -21.46%
90% offered a daily rate of more than £212 £160 £119
10% offered a daily rate of more than £525 £450 £519
UK excluding London median daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 3 11 4
Median hourly rate £27.00 £19.00 £14.38
Median hourly rate % change year-on-year
+42.10% +32.17%
90% offered a hourly rate of more than £22.60 £12.80 £11.15
10% offered a hourly rate of more than £29.40 £25.00 £19.35
UK excluding London median hourly rate £21.98 £21.25 £23.13
% change year-on-year
+3.41% -8.10%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
764 935 1136
As % of all contract IT jobs located in Berkshire 39.50% 38.26% 43.91%
Number of daily rates quoted 319 390 524
Median daily rate £408 £400 £400
Median daily rate % change year-on-year
+1.87% -
90% offered a daily rate of more than £250 £219 £220
10% offered a daily rate of more than £527 £525 £550
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 20 34 22
Median hourly rate £30.00 £19.00 £17.25
Median hourly rate % change year-on-year
+57.89% +10.14%
90% offered a hourly rate of more than £14.75 £12.20 £13.10
10% offered a hourly rate of more than £41.00 £45.00 £39.50
UK excluding London median hourly rate £27.00 £32.50 £26.00
% change year-on-year
-16.92% +25.00%

Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 20 January 2017.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -5 35 £389 +67.20% 12
Bracknell -10 13 £463 +62.99% 2
Slough +13 11 £370 +23.33% 1
Maidenhead -5 11 £385 +102.63% 6
Newbury +5 4 £463 +68.18% 7
Windsor -3 1 £463 +23.33% 1
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 20 January 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 74 (34.26%) Finance
2 73 (33.80%) Telecoms
3 63 (29.17%) Digital Marketing
4 62 (28.70%) Analytics
5 56 (25.93%) Business Intelligence
6 52 (24.07%) HTML
7 44 (20.37%) CRM
7 44 (20.37%) Analytical Skills
8 43 (19.91%) Degree
8 43 (19.91%) Programme Management
9 39 (18.06%) Manufacturing
9 39 (18.06%) CSS
10 36 (16.67%) SAP
10 36 (16.67%) Electronics
10 36 (16.67%) SAP Oil and Gas
11 31 (14.35%) Agile Software Development
12 30 (13.89%) Stakeholder Management
13 29 (13.43%) JavaScript
14 26 (12.04%) Microsoft
15 25 (11.57%) MS Excel
15 25 (11.57%) E-Commerce
16 23 (10.65%) Workflow
16 23 (10.65%) Project Management
16 23 (10.65%) User Experience
17 21 (9.72%) Salesforce.com
17 21 (9.72%) Google
18 19 (8.80%) Change Management
18 19 (8.80%) SQL
18 19 (8.80%) Windows
19 18 (8.33%) Business Analysis

Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (6.48%) CMS
2 13 (6.02%) Adobe Experience Manager
2 13 (6.02%) Apache
3 10 (4.63%) IIS
4 8 (3.70%) SAS
5 4 (1.85%) Apache Spark
6 3 (1.39%) SharePoint
7 2 (0.93%) Apache Solr
7 2 (0.93%) Drupal
7 2 (0.93%) SugarCRM
7 2 (0.93%) WordPress
8 1 (0.46%) Tomcat
Applications
1 25 (11.57%) MS Excel
2 12 (5.56%) MS Office
3 8 (3.70%) MS PowerPoint
4 2 (0.93%) Adobe Creative Suite
4 2 (0.93%) Adobe Illustrator
4 2 (0.93%) MS Project
4 2 (0.93%) Photoshop
5 1 (0.46%) Spreadsheet
Business Applications
1 36 (16.67%) SAP Oil and Gas
2 6 (2.78%) BigMachines
2 6 (2.78%) Eloqua
3 4 (1.85%) Dynamics CRM
4 3 (1.39%) Adobe Campaign
4 3 (1.39%) Unica
5 2 (0.93%) Dynamics NAV
6 1 (0.46%) SessionCam
6 1 (0.46%) Sprinklr
6 1 (0.46%) WebTrends
Cloud Services
1 14 (6.48%) Google Analytics
2 8 (3.70%) Microsoft Azure
2 8 (3.70%) Office 365
3 7 (3.24%) SmartFocus
4 5 (2.31%) SaaS
5 4 (1.85%) Amazon AWS
5 4 (1.85%) Cloud Computing
6 3 (1.39%) Azure Active Directory
6 3 (1.39%) Force.com
6 3 (1.39%) Yammer
7 2 (0.93%) Google Tag Manager
8 1 (0.46%) Adobe Creative Cloud
8 1 (0.46%) CallidusCloud
8 1 (0.46%) GitHub
8 1 (0.46%) Taleo
Communications & Networking
1 15 (6.94%) Internet
2 14 (6.48%) FTP
3 12 (5.56%) HTTP
3 12 (5.56%) TCP/IP
4 11 (5.09%) SMS
5 9 (4.17%) SSL
6 6 (2.78%) DNS
6 6 (2.78%) LAN
7 5 (2.31%) Broadband
7 5 (2.31%) HTTPS
8 4 (1.85%) 3G
8 4 (1.85%) DSLAM
8 4 (1.85%) MPLS
8 4 (1.85%) SSH
8 4 (1.85%) Telnet
9 3 (1.39%) 2G
9 3 (1.39%) 4G
9 3 (1.39%) DOCSIS
9 3 (1.39%) Ethernet
9 3 (1.39%) PSTN
Database & Business Intelligence
1 10 (4.63%) Big Data
2 9 (4.17%) MySQL
2 9 (4.17%) SQL Server
3 7 (3.24%) Power BI
4 6 (2.78%) Hadoop
5 5 (2.31%) Data Warehouse
6 4 (1.85%) SQL Server 2008
6 4 (1.85%) SQL Server 2012
6 4 (1.85%) SQL Server Integration Services
7 3 (1.39%) Enterprise Data Warehouse
7 3 (1.39%) HBase
7 3 (1.39%) MS Access
7 3 (1.39%) NoSQL
7 3 (1.39%) SAS Enterprise Guide
8 2 (0.93%) Base SAS
8 2 (0.93%) SAS EBI
8 2 (0.93%) SAS Enterprise Miner
8 2 (0.93%) SQL Server Analysis Services
8 2 (0.93%) SQL Server Reporting Services
9 1 (0.46%) SQL Server 2014
Development Applications
1 5 (2.31%) JIRA
2 2 (0.93%) Dreamweaver
3 1 (0.46%) gulp
3 1 (0.46%) MSI
3 1 (0.46%) Oracle Forms
General
1 74 (34.26%) Finance
2 73 (33.80%) Telecoms
3 39 (18.06%) Manufacturing
4 36 (16.67%) Electronics
5 15 (6.94%) Retail
6 11 (5.09%) Legal
7 10 (4.63%) Publishing
8 7 (3.24%) Mandarin Language
8 7 (3.24%) Spanish Language
9 6 (2.78%) Advertising
10 4 (1.85%) Pharmaceutical
11 3 (1.39%) Billing
11 3 (1.39%) German Language
12 2 (0.93%) Banking
12 2 (0.93%) Financial Institution
12 2 (0.93%) Games
13 1 (0.46%) Aerospace
13 1 (0.46%) Automotive
13 1 (0.46%) Brand Awareness
13 1 (0.46%) Law
Job Titles
1 48 (22.22%) Analyst
2 27 (12.50%) Business Analyst
3 25 (11.57%) Marketing Manager
4 14 (6.48%) Senior Analyst
4 14 (6.48%) Senior Business Analyst
5 13 (6.02%) Developer
6 12 (5.56%) Product Manager
7 10 (4.63%) Project Manager
8 9 (4.17%) Architect
8 9 (4.17%) Consultant
8 9 (4.17%) Coordinator
9 8 (3.70%) Salesforce Analyst
9 8 (3.70%) Salesforce Business Analyst
9 8 (3.70%) Web Manager
10 7 (3.24%) Content Manager
10 7 (3.24%) Designer
10 7 (3.24%) Digital Analyst
10 7 (3.24%) Digital Business Analyst
11 6 (2.78%) Digital Marketing Manager
11 6 (2.78%) Product Owner
Libraries, Frameworks & Software Standards
1 52 (24.07%) HTML
2 39 (18.06%) CSS
3 8 (3.70%) XML
4 6 (2.78%) HTML5
4 6 (2.78%) jQuery
5 4 (1.85%) LAMP
5 4 (1.85%) Mason
5 4 (1.85%) Web Services
6 3 (1.39%) Ajax
6 3 (1.39%) CSS3
6 3 (1.39%) JSON
6 3 (1.39%) Velocity
6 3 (1.39%) Visualforce
7 2 (0.93%) Apache Felix
7 2 (0.93%) Apache Sling
7 2 (0.93%) ATL
7 2 (0.93%) Lucene
7 2 (0.93%) OSGi
7 2 (0.93%) RabbitMQ
7 2 (0.93%) RESTful
Miscellaneous
1 44 (20.37%) Analytical Skills
2 23 (10.65%) User Experience
3 18 (8.33%) Social Media
4 17 (7.87%) Management Information System
5 7 (3.24%) Credit Risk
5 7 (3.24%) Mobile App
6 6 (2.78%) Economics
7 5 (2.31%) Data Centre
7 5 (2.31%) Virtual Team
8 4 (1.85%) FMCG
8 4 (1.85%) Graphic Design
8 4 (1.85%) Replication
8 4 (1.85%) Statistics
9 3 (1.39%) Animation
9 3 (1.39%) Computer Science
9 3 (1.39%) Data Extraction
10 2 (0.93%) Copywriting
10 2 (0.93%) Data Integration
10 2 (0.93%) Video Editing
11 1 (0.46%) Smart Meter
Operating Systems
1 19 (8.80%) Windows
2 14 (6.48%) Linux
3 11 (5.09%) Red Hat Enterprise Linux
4 7 (3.24%) Windows Server 2008
5 3 (1.39%) Windows 10
6 2 (0.93%) Android
6 2 (0.93%) Unix
6 2 (0.93%) Windows Server
7 1 (0.46%) Apple iOS
7 1 (0.46%) Debian
7 1 (0.46%) SUSE
Processes & Methodologies
1 63 (29.17%) Digital Marketing
2 62 (28.70%) Analytics
3 56 (25.93%) Business Intelligence
4 44 (20.37%) CRM
5 43 (19.91%) Programme Management
6 31 (14.35%) Agile Software Development
7 30 (13.89%) Stakeholder Management
8 25 (11.57%) E-Commerce
9 23 (10.65%) Project Management
9 23 (10.65%) Workflow
10 19 (8.80%) Change Management
11 18 (8.33%) Business Analysis
12 17 (7.87%) Marketing Automation
13 15 (6.94%) Migration
14 14 (6.48%) SEO
15 13 (6.02%) Data Management
15 13 (6.02%) Web Analytics
16 12 (5.56%) B2B
16 12 (5.56%) Content Management
17 10 (4.63%) PLM
Programming Languages
1 29 (13.43%) JavaScript
2 19 (8.80%) SQL
3 12 (5.56%) Java
4 11 (5.09%) Bash Shell
5 6 (2.78%) PHP
5 6 (2.78%) Python
6 3 (1.39%) Apex Code
6 3 (1.39%) Scala
7 2 (0.93%) VBA
8 1 (0.46%) Apple Swift
8 1 (0.46%) C#
8 1 (0.46%) Go
8 1 (0.46%) Perl
8 1 (0.46%) Ruby
Qualifications
1 43 (19.91%) Degree
2 8 (3.70%) MBA
3 2 (0.93%) ACCA
3 2 (0.93%) CIMA
3 2 (0.93%) ITIL Foundation Certificate
3 2 (0.93%) MCP
3 2 (0.93%) MCSA
3 2 (0.93%) MCSE
3 2 (0.93%) Microsoft Certification
4 1 (0.46%) CCIE
4 1 (0.46%) CCNP
4 1 (0.46%) Cisco Certification
4 1 (0.46%) HND
4 1 (0.46%) PMI Certification
4 1 (0.46%) PMP
4 1 (0.46%) SC Cleared
4 1 (0.46%) Security Cleared
Quality Assurance & Compliance
1 12 (5.56%) Data Quality
1 12 (5.56%) QA
2 5 (2.31%) SLA
3 3 (1.39%) GMP
4 1 (0.46%) Actionable Recommendations
System Software
1 10 (4.63%) VMware Infrastructure
2 4 (1.85%) Active Directory
3 2 (0.93%) Xen
4 1 (0.46%) Docker
4 1 (0.46%) Hyper-V
4 1 (0.46%) VMware ESX
4 1 (0.46%) vSphere
Systems Management
1 7 (3.24%) TeamSite
2 1 (0.46%) Ansible
2 1 (0.46%) Puppet
2 1 (0.46%) vRealize
Vendors
1 36 (16.67%) SAP
2 26 (12.04%) Microsoft
3 21 (9.72%) Google
3 21 (9.72%) Salesforce.com
4 16 (7.41%) Adobe
5 12 (5.56%) VMware
6 11 (5.09%) Red Hat
7 10 (4.63%) Tableau
8 9 (4.17%) IBM
9 8 (3.70%) HP
10 6 (2.78%) Apttus
10 6 (2.78%) hybris
11 5 (2.31%) NetSuite
12 4 (1.85%) Cisco
13 3 (1.39%) Alterian
13 3 (1.39%) Epiphany
13 3 (1.39%) Marketo
13 3 (1.39%) Salesforce Marketing Cloud
14 2 (0.93%) Callidus
14 2 (0.93%) Pardot
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