The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 27 28 37
Rank change year-on-year
+1 +9
Contract jobs citing Marketing 110 135 118
As % of all contract IT jobs located in Berkshire 5.54% 5.31% 4.45%
As % of the General category 14.47% 14.29% 10.37%
Number of daily rates quoted 53 64 50
Median daily rate £401 £353 £325
Median daily rate % change year-on-year
+13.61% +8.46%
90% offered a daily rate of more than £300 £161 £175
10% offered a daily rate of more than £500 £475 £550
UK excluding London median daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 8 14 5
Median hourly rate £16.00 £21.25 £17.25
Median hourly rate % change year-on-year
-24.70% +23.18%
90% offered a hourly rate of more than £13.00 £14.50 £11.20
10% offered a hourly rate of more than £24.00 £30.70 £33.60
UK excluding London median hourly rate £21.50 £25.00 £22.25
% change year-on-year
-14.00% +12.35%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
760 945 1138
As % of all contract IT jobs located in Berkshire 38.29% 37.15% 42.94%
Number of daily rates quoted 348 429 520
Median daily rate £401 £388 £400
Median daily rate % change year-on-year
+3.35% -3.12%
90% offered a daily rate of more than £250 £220 £213
10% offered a daily rate of more than £533 £525 £550
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 29 34 19
Median hourly rate £22.50 £25.54 £19.75
Median hourly rate % change year-on-year
-11.88% +29.29%
90% offered a hourly rate of more than £12.70 £14.35 £11.15
10% offered a hourly rate of more than £40.00 £45.00 £41.60
UK excluding London median hourly rate £24.50 £27.50 £24.50
% change year-on-year
-10.90% +12.24%

Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 8 December 2016.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 8 December 2016.

Marketing Hourly Rate Histogram in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +7 45 £375 +2.73% 10
Bracknell -2 18 £425 +37.65% 6
Maidenhead 0 12 £400 +100.00% 9
Newbury +10 7 £463 +15.62% 4
Slough +4 6 £394 +3.27% 4
Windsor -4 1 £463 +23.33% 1
Wokingham -7 1 - - 3
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 8 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 82 (34.31%) Finance
1 82 (34.31%) Telecoms
2 70 (29.29%) Digital Marketing
3 63 (26.36%) Business Intelligence
4 56 (23.43%) Analytics
5 50 (20.92%) Programme Management
6 49 (20.50%) HTML
7 47 (19.67%) Manufacturing
8 46 (19.25%) Degree
9 44 (18.41%) Analytical Skills
9 44 (18.41%) Electronics
9 44 (18.41%) SAP Oil and Gas
9 44 (18.41%) SAP
10 42 (17.57%) CRM
11 40 (16.74%) CSS
12 36 (15.06%) Agile Software Development
13 30 (12.55%) JavaScript
14 29 (12.13%) Microsoft
14 29 (12.13%) MS Excel
15 28 (11.72%) Stakeholder Management
16 27 (11.30%) Project Management
17 24 (10.04%) Salesforce.com
17 24 (10.04%) SQL
18 22 (9.21%) User Experience
19 21 (8.79%) Social Media
19 21 (8.79%) Business Analysis
20 20 (8.37%) E-Commerce
21 19 (7.95%) Change Management
21 19 (7.95%) Workflow
22 18 (7.53%) SEO

Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (6.28%) Apache
2 13 (5.44%) CMS
3 11 (4.60%) IIS
4 9 (3.77%) Adobe Experience Manager
4 9 (3.77%) SAS
5 4 (1.67%) SharePoint
6 2 (0.84%) Apache Solr
6 2 (0.84%) Drupal
6 2 (0.84%) WordPress
7 1 (0.42%) Apache Spark
7 1 (0.42%) Tomcat
7 1 (0.42%) WebLogic
Applications
1 29 (12.13%) MS Excel
2 14 (5.86%) MS Office
3 6 (2.51%) MS PowerPoint
4 3 (1.26%) Photoshop
5 2 (0.84%) Adobe Creative Suite
5 2 (0.84%) Adobe Illustrator
5 2 (0.84%) Spreadsheet
6 1 (0.42%) MS Project
6 1 (0.42%) SPSS
Business Applications
1 44 (18.41%) SAP Oil and Gas
2 7 (2.93%) Eloqua
3 6 (2.51%) BigMachines
4 4 (1.67%) Dynamics CRM
5 3 (1.26%) Adobe Campaign
5 3 (1.26%) Unica
6 2 (0.84%) Dynamics AX
6 2 (0.84%) Dynamics NAV
6 2 (0.84%) WebTrends
7 1 (0.42%) SessionCam
7 1 (0.42%) Sprinklr
Cloud Services
1 11 (4.60%) Google Analytics
2 7 (2.93%) Microsoft Azure
2 7 (2.93%) Office 365
2 7 (2.93%) SaaS
3 4 (1.67%) Amazon AWS
4 3 (1.26%) Azure Active Directory
4 3 (1.26%) SmartFocus
4 3 (1.26%) Yammer
5 2 (0.84%) Cloud Computing
5 2 (0.84%) GitHub
5 2 (0.84%) Google Tag Manager
6 1 (0.42%) Adobe Creative Cloud
6 1 (0.42%) CallidusCloud
6 1 (0.42%) Force.com
6 1 (0.42%) Taleo
Communications & Networking
1 18 (7.53%) Internet
2 15 (6.28%) FTP
3 13 (5.44%) HTTP
3 13 (5.44%) TCP/IP
4 10 (4.18%) SSL
5 7 (2.93%) 3G
5 7 (2.93%) DNS
6 6 (2.51%) 4G
6 6 (2.51%) HTTPS
6 6 (2.51%) SMS
7 5 (2.09%) 2G
7 5 (2.09%) Broadband
7 5 (2.09%) LAN
7 5 (2.09%) MPLS
7 5 (2.09%) SSH
7 5 (2.09%) Telnet
8 4 (1.67%) DSLAM
8 4 (1.67%) Wireless
9 3 (1.26%) DOCSIS
9 3 (1.26%) xDSL
Database & Business Intelligence
1 11 (4.60%) MySQL
1 11 (4.60%) SQL Server
2 9 (3.77%) Big Data
3 7 (2.93%) Power BI
4 6 (2.51%) Data Warehouse
4 6 (2.51%) SQL Server Integration Services
5 4 (1.67%) MS Access
5 4 (1.67%) SQL Server 2008
6 3 (1.26%) Enterprise Data Warehouse
6 3 (1.26%) Hadoop
6 3 (1.26%) SAS Enterprise Guide
6 3 (1.26%) SQL Server 2012
6 3 (1.26%) SQL Server Reporting Services
7 2 (0.84%) Base SAS
7 2 (0.84%) Data Mining
7 2 (0.84%) Relational Database
7 2 (0.84%) SAS EBI
7 2 (0.84%) SAS Enterprise Miner
7 2 (0.84%) SQL Server 2005
7 2 (0.84%) SQL Server Analysis Services
Development Applications
1 2 (0.84%) Dreamweaver
2 1 (0.42%) Git (software)
2 1 (0.42%) Grunt
2 1 (0.42%) gulp
2 1 (0.42%) Jenkins
2 1 (0.42%) JIRA
2 1 (0.42%) MSI
2 1 (0.42%) Oracle Forms
General
1 82 (34.31%) Finance
1 82 (34.31%) Telecoms
2 47 (19.67%) Manufacturing
3 44 (18.41%) Electronics
4 16 (6.69%) Retail
5 10 (4.18%) Legal
6 9 (3.77%) Publishing
7 7 (2.93%) Spanish Language
8 6 (2.51%) Mandarin Language
9 5 (2.09%) Advertising
10 4 (1.67%) Brand Awareness
10 4 (1.67%) Games
10 4 (1.67%) German Language
11 3 (1.26%) Billing
12 2 (0.84%) Banking
12 2 (0.84%) Pharmaceutical
13 1 (0.42%) Aerospace
13 1 (0.42%) Automotive
13 1 (0.42%) Law
Job Titles
1 55 (23.01%) Analyst
2 30 (12.55%) Business Analyst
3 29 (12.13%) Marketing Manager
4 18 (7.53%) Developer
5 14 (5.86%) Senior Analyst
5 14 (5.86%) Senior Business Analyst
6 9 (3.77%) Consultant
6 9 (3.77%) Coordinator
6 9 (3.77%) Product Manager
7 8 (3.35%) Architect
7 8 (3.35%) Business Manager
7 8 (3.35%) Data Analyst
7 8 (3.35%) Salesforce Analyst
7 8 (3.35%) Salesforce Business Analyst
8 7 (2.93%) Content Manager
8 7 (2.93%) Designer
8 7 (2.93%) Digital Analyst
8 7 (2.93%) Digital Business Analyst
8 7 (2.93%) Product Owner
8 7 (2.93%) Web Analyst
Libraries, Frameworks & Software Standards
1 49 (20.50%) HTML
2 40 (16.74%) CSS
3 8 (3.35%) Web Services
4 7 (2.93%) XML
5 6 (2.51%) HTML5
5 6 (2.51%) jQuery
6 5 (2.09%) LAMP
7 4 (1.67%) JSON
8 3 (1.26%) CSS3
8 3 (1.26%) Velocity
9 2 (0.84%) Ajax
9 2 (0.84%) Apache Felix
9 2 (0.84%) Apache Sling
9 2 (0.84%) Lucene
9 2 (0.84%) Mason
9 2 (0.84%) OSGi
9 2 (0.84%) RabbitMQ
9 2 (0.84%) REST
9 2 (0.84%) RESTful
9 2 (0.84%) Ruby on Rails
Miscellaneous
1 44 (18.41%) Analytical Skills
2 22 (9.21%) User Experience
3 21 (8.79%) Social Media
4 18 (7.53%) Management Information System
5 6 (2.51%) Economics
5 6 (2.51%) Replication
5 6 (2.51%) Statistics
6 5 (2.09%) Credit Risk
6 5 (2.09%) Digital Media
6 5 (2.09%) Mobile App
6 5 (2.09%) Virtual Team
7 4 (1.67%) Copywriting
7 4 (1.67%) Data Centre
7 4 (1.67%) Graphic Design
8 3 (1.26%) Animation
8 3 (1.26%) Computer Science
8 3 (1.26%) Data Extraction
8 3 (1.26%) FMCG
9 2 (0.84%) Data Integration
9 2 (0.84%) Video Editing
Operating Systems
1 18 (7.53%) Windows
2 15 (6.28%) Linux
3 12 (5.02%) Red Hat Enterprise Linux
4 8 (3.35%) Windows Server 2008
5 3 (1.26%) Windows 10
6 2 (0.84%) Android
6 2 (0.84%) Unix
6 2 (0.84%) Windows Server
7 1 (0.42%) Apple iOS
7 1 (0.42%) Debian
7 1 (0.42%) SUSE
Processes & Methodologies
1 70 (29.29%) Digital Marketing
2 63 (26.36%) Business Intelligence
3 56 (23.43%) Analytics
4 50 (20.92%) Programme Management
5 42 (17.57%) CRM
6 36 (15.06%) Agile Software Development
7 28 (11.72%) Stakeholder Management
8 27 (11.30%) Project Management
9 21 (8.79%) Business Analysis
10 20 (8.37%) E-Commerce
11 19 (7.95%) Change Management
11 19 (7.95%) Workflow
12 18 (7.53%) SEO
13 17 (7.11%) B2B
13 17 (7.11%) Migration
14 16 (6.69%) Business Development
14 16 (6.69%) Marketing Automation
15 14 (5.86%) Data Management
16 13 (5.44%) Enterprise Architecture
17 11 (4.60%) Web Analytics
Programming Languages
1 30 (12.55%) JavaScript
2 24 (10.04%) SQL
3 12 (5.02%) Bash Shell
4 10 (4.18%) Java
5 9 (3.77%) PHP
6 5 (2.09%) Python
7 2 (0.84%) Ruby
7 2 (0.84%) VBA
8 1 (0.42%) Apex Code
8 1 (0.42%) Apple Swift
8 1 (0.42%) C
8 1 (0.42%) C#
8 1 (0.42%) C++
8 1 (0.42%) Go
8 1 (0.42%) R
8 1 (0.42%) Scala
Qualifications
1 46 (19.25%) Degree
2 8 (3.35%) MBA
3 2 (0.84%) ACCA
3 2 (0.84%) CIMA
3 2 (0.84%) ITIL Foundation Certificate
3 2 (0.84%) MCP
3 2 (0.84%) MCSA
3 2 (0.84%) MCSE
3 2 (0.84%) Microsoft Certification
4 1 (0.42%) CCIE
4 1 (0.42%) CCNP
4 1 (0.42%) Cisco Certification
4 1 (0.42%) PMI Certification
4 1 (0.42%) PMP
4 1 (0.42%) SC Cleared
4 1 (0.42%) Security Cleared
Quality Assurance & Compliance
1 12 (5.02%) Data Quality
1 12 (5.02%) QA
2 6 (2.51%) SLA
3 2 (0.84%) GMP
4 1 (0.42%) Actionable Recommendations
System Software
1 11 (4.60%) VMware Infrastructure
2 4 (1.67%) Active Directory
3 3 (1.26%) Xen
4 1 (0.42%) VMware ESX
Systems Management
1 7 (2.93%) TeamSite
Vendors
1 44 (18.41%) SAP
2 29 (12.13%) Microsoft
3 24 (10.04%) Salesforce.com
4 18 (7.53%) Google
5 13 (5.44%) Adobe
6 12 (5.02%) Red Hat
7 11 (4.60%) VMware
8 10 (4.18%) IBM
9 8 (3.35%) HP
10 7 (2.93%) Tableau
11 6 (2.51%) Apttus
11 6 (2.51%) hybris
11 6 (2.51%) Marketo
12 5 (2.09%) Oracle
13 4 (1.67%) Cisco
14 3 (1.26%) Alterian
14 3 (1.26%) Epiphany
14 3 (1.26%) NetSuite
14 3 (1.26%) Salesforce Marketing Cloud
15 2 (0.84%) Callidus
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