The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 25 30 43
Rank change year-on-year
+5 +13
Contract jobs citing Marketing 142 119 107
As % of all contract IT jobs located in Berkshire 5.64% 4.96% 3.42%
As % of the General category 12.98% 10.53% 6.70%
Number of daily rates quoted 58 45 24
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £350 £263
Average daily rate % change year-on-year
- +33.33%
90% offered a daily rate of more than £239 £213 £183
10% offered a daily rate of more than £450 £404 £425
UK excluding London average daily rate £350 £355 £328
% change year-on-year
-1.40% +8.39%
Number of hourly rates quoted 7 2 4
Average hourly rate £18.00 £23.00 £27.50
Average hourly rate % change year-on-year
-21.73% -16.36%
90% offered a hourly rate of more than £15.10 £17.40 £14.58
10% offered a hourly rate of more than £20.20 £28.60 £108.25
UK excluding London average hourly rate £22.00 £30.00 £20.00
% change year-on-year
-26.66% +50.00%
General Category
Berkshire
Contract IT job ads with a match in the
General category
1094 1130 1598
As % of all contract IT jobs located in Berkshire 43.46% 47.08% 51.05%
Number of daily rates quoted 474 443 480
Average daily rate £375 £375 £330
Average daily rate % change year-on-year
- +13.63%
90% offered a daily rate of more than £225 £210 £210
10% offered a daily rate of more than £500 £523 £475
UK excluding London average daily rate £388 £388 £375
% change year-on-year
- +3.33%
Number of hourly rates quoted 17 20 24
Average hourly rate £19.00 £30.50 £27.25
Average hourly rate % change year-on-year
-37.70% +11.92%
90% offered a hourly rate of more than £16.00 £16.00 £14.40
10% offered a hourly rate of more than £32.00 £43.50 £52.00
UK excluding London average hourly rate £21.50 £22.50 £27.00
% change year-on-year
-4.44% -16.66%
Marketing
South East

Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Berkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 1 August 2014.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -3 37 £369 +1.72% 11
Slough +8 20 £283 -19.28% 9
Bracknell +18 19 £390 +24.80% 3
Maidenhead +1 11 £319 +32.81% 8
Newbury 0 5 £331 +50.34% 3
Wokingham -1 2 £289 +15.50%
Ascot - - - -
Thatcham - - - -
Windsor - - - - 4
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 August 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 101 (35.07%) Finance
2 90 (31.25%) Telecoms
3 88 (30.56%) Digital Marketing
4 65 (22.57%) Project Management
5 61 (21.18%) Degree
6 56 (19.44%) Analytics
7 52 (18.06%) Business Intelligence
8 41 (14.24%) E-Commerce
8 41 (14.24%) Manufacturing
8 41 (14.24%) Programme Management
9 36 (12.50%) DTV
9 36 (12.50%) Electronics
9 36 (12.50%) SAP
9 36 (12.50%) SAP Oil and Gas
9 36 (12.50%) Social Media
10 32 (11.11%) Stakeholder Management
10 32 (11.11%) MS Excel
10 32 (11.11%) CRM
11 30 (10.42%) Web Analytics
12 29 (10.07%) Microsoft
13 28 (9.72%) HTML
14 27 (9.38%) Retail
14 27 (9.38%) Business Analysis
15 26 (9.03%) MS Office
16 25 (8.68%) CMS
16 25 (8.68%) SEO
17 23 (7.99%) SQL
17 23 (7.99%) MS PowerPoint
18 19 (6.60%) Oracle
19 17 (5.90%) PRINCE2

Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 1 August 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 25 (8.68%) CMS
2 15 (5.21%) SharePoint
3 10 (3.47%) Drupal
4 6 (2.08%) Magnolia
5 5 (1.74%) IBM Notes
6 4 (1.39%) Confluence
6 4 (1.39%) SAS
7 3 (1.04%) IIS
8 2 (0.69%) WebSphere
8 2 (0.69%) Commerce Server
9 1 (0.35%) WebLogic
9 1 (0.35%) Apache
9 1 (0.35%) Tomcat
9 1 (0.35%) Adobe CQ
Applications
1 32 (11.11%) MS Excel
2 26 (9.03%) MS Office
3 23 (7.99%) MS PowerPoint
4 10 (3.47%) MS Project
5 6 (2.08%) Photoshop
6 3 (1.04%) MS Visio
6 3 (1.04%) Spreadsheet
7 2 (0.69%) FastStats
8 1 (0.35%) Adobe Premiere
8 1 (0.35%) SPSS
8 1 (0.35%) PowerPivot
Business Applications
1 36 (12.50%) SAP Oil and Gas
2 11 (3.82%) WebTrends
3 9 (3.13%) Google Analytics
4 7 (2.43%) SiteCatalyst
5 3 (1.04%) Oracle CRM
5 3 (1.04%) Oracle BRM
6 2 (0.69%) Oracle Retail
6 2 (0.69%) Dynamics CRM
6 2 (0.69%) Remedy ITSM
7 1 (0.35%) CSG Singleview
7 1 (0.35%) Dynamics GP
Cloud Services
1 5 (1.74%) Microsoft Azure
2 3 (1.04%) Office 365
3 2 (0.69%) Force.com
4 1 (0.35%) Cloud Computing
4 1 (0.35%) Google App Engine
4 1 (0.35%) Amazon EC2
Communications & Networking
1 10 (3.47%) 3G
2 9 (3.13%) VoLTE
3 8 (2.78%) DNS
4 7 (2.43%) Internet
4 7 (2.43%) LTE
5 6 (2.08%) UMTS
6 5 (1.74%) Wireless
6 5 (1.74%) GSM
6 5 (1.74%) SMS
6 5 (1.74%) 3GPP
6 5 (1.74%) 4G
6 5 (1.74%) Radio Access Network
7 4 (1.39%) MVNO
7 4 (1.39%) Unified Communications
7 4 (1.39%) Wireshark
7 4 (1.39%) Broadband
8 3 (1.04%) Firewall
8 3 (1.04%) VoIP
8 3 (1.04%) FTP
8 3 (1.04%) HTTP
Database & Business Intelligence
1 15 (5.21%) Data Mining
2 6 (2.08%) Data Warehouse
3 5 (1.74%) SQL Server
3 5 (1.74%) Relational Database
4 2 (0.69%) SQL Server Analysis Services
4 2 (0.69%) SQL Server Integration Services
4 2 (0.69%) SQL Server Reporting Services
4 2 (0.69%) SQL Server 2000
4 2 (0.69%) RDBMS
4 2 (0.69%) MySQL
5 1 (0.35%) SAP BI
5 1 (0.35%) QlikView
5 1 (0.35%) Spotfire
5 1 (0.35%) SAS Enterprise Guide
5 1 (0.35%) Hadoop
5 1 (0.35%) MongoDB
5 1 (0.35%) NoSQL
5 1 (0.35%) Oracle Database
5 1 (0.35%) Big Data
Development Applications
1 7 (2.43%) JIRA
2 4 (1.39%) TestDirector
2 4 (1.39%) Ant
2 4 (1.39%) Visual Studio
3 3 (1.04%) Dreamweaver
4 2 (0.69%) Jenkins
4 2 (0.69%) Axure RP
4 2 (0.69%) Git (software)
4 2 (0.69%) Subversion
4 2 (0.69%) Selenium
4 2 (0.69%) Eclipse
5 1 (0.35%) JUnit
5 1 (0.35%) IntelliJ
5 1 (0.35%) TestNG
5 1 (0.35%) Mercurial
5 1 (0.35%) Balsamiq Mockups
5 1 (0.35%) WebDriver
5 1 (0.35%) Hudson
5 1 (0.35%) Gradle
5 1 (0.35%) Apache Ivy
General
1 101 (35.07%) Finance
2 90 (31.25%) Telecoms
3 41 (14.24%) Manufacturing
4 36 (12.50%) Electronics
5 27 (9.38%) Retail
6 16 (5.56%) Legal
7 15 (5.21%) Billing
8 14 (4.86%) Pharmaceutical
9 7 (2.43%) Advertising
9 7 (2.43%) French Language
10 6 (2.08%) Dutch Language
10 6 (2.08%) Games
11 5 (1.74%) Publishing
11 5 (1.74%) German Language
11 5 (1.74%) Italian Language
12 4 (1.39%) Portuguese Language
12 4 (1.39%) Spanish Language
12 4 (1.39%) Banking
12 4 (1.39%) Multimedia
13 3 (1.04%) Swedish Language
Job Titles
1 72 (25.00%) Analyst
2 41 (14.24%) Project Manager
3 33 (11.46%) Business Analyst
4 19 (6.60%) Designer
5 15 (5.21%) Developer
6 13 (4.51%) Marketing Manager
7 12 (4.17%) Architect
8 10 (3.47%) Business Manager
9 9 (3.13%) Consultant
9 9 (3.13%) Agile Business Analyst
10 8 (2.78%) Planning Manager
10 8 (2.78%) Marketing Executive
10 8 (2.78%) Senior Manager
10 8 (2.78%) Data Analyst
10 8 (2.78%) Service Manager
11 7 (2.43%) Delivery Manager
11 7 (2.43%) Services Delivery Manager
11 7 (2.43%) Solutions Architect
11 7 (2.43%) Administrator
11 7 (2.43%) Process Analyst
Libraries, Frameworks & Software Standards
1 28 (9.72%) HTML
2 13 (4.51%) .NET
3 12 (4.17%) XML
4 10 (3.47%) Web Services
5 9 (3.13%) CSS
6 6 (2.08%) HTML5
6 6 (2.08%) SOAP
6 6 (2.08%) ATL
7 5 (1.74%) J2EE
7 5 (1.74%) jQuery
8 4 (1.39%) Ajax
9 3 (1.04%) ASP.NET
9 3 (1.04%) JSP
9 3 (1.04%) XSLT
9 3 (1.04%) Flash
9 3 (1.04%) .NET Framework
9 3 (1.04%) RESTful
9 3 (1.04%) WebCenter
10 2 (0.69%) ASP.NET MVC 3
10 2 (0.69%) ASP.NET MVC
Miscellaneous
1 36 (12.50%) DTV
1 36 (12.50%) Social Media
2 15 (5.21%) Mobile App
3 12 (4.17%) Management Information System
4 11 (3.82%) Visualisation
5 8 (2.78%) FMCG
6 6 (2.08%) EPoS
7 5 (1.74%) Digital Media
8 4 (1.39%) Smartphone
8 4 (1.39%) Computer Science
8 4 (1.39%) Wiki
8 4 (1.39%) NHS
9 3 (1.04%) W3C
9 3 (1.04%) Foreign Exchange (FX)
9 3 (1.04%) Blog
9 3 (1.04%) Copywriting
9 3 (1.04%) IPTV
9 3 (1.04%) Data Extraction
9 3 (1.04%) Open Source
10 2 (0.69%) Xbox
Operating Systems
1 12 (4.17%) Windows
2 5 (1.74%) Apple iOS
3 4 (1.39%) Android
4 3 (1.04%) Linux
5 2 (0.69%) Windows Phone
5 2 (0.69%) Windows 8
5 2 (0.69%) UNIX
6 1 (0.35%) AIX
6 1 (0.35%) Solaris
6 1 (0.35%) CentOS
6 1 (0.35%) Red Hat Enterprise Linux
Processes & Methodologies
1 88 (30.56%) Digital Marketing
2 65 (22.57%) Project Management
3 56 (19.44%) Analytics
4 52 (18.06%) Business Intelligence
5 41 (14.24%) E-Commerce
5 41 (14.24%) Programme Management
6 32 (11.11%) Stakeholder Management
6 32 (11.11%) CRM
7 30 (10.42%) Web Analytics
8 27 (9.38%) Business Analysis
9 25 (8.68%) SEO
10 17 (5.90%) PRINCE2
10 17 (5.90%) Content Management
10 17 (5.90%) Data Analysis
11 16 (5.56%) Continuous Improvement
11 16 (5.56%) Agile Software Development
12 15 (5.21%) Migration
13 14 (4.86%) Use Case
13 14 (4.86%) Performance Management
13 14 (4.86%) Data Modelling
Programming Languages
1 23 (7.99%) SQL
2 12 (4.17%) JavaScript
3 10 (3.47%) Java
3 10 (3.47%) C#
4 9 (3.13%) Perl
5 4 (1.39%) R
5 4 (1.39%) PHP
6 3 (1.04%) Shell Script
7 2 (0.69%) Apex Code
7 2 (0.69%) Ruby
7 2 (0.69%) T-SQL
8 1 (0.35%) VB
8 1 (0.35%) C
8 1 (0.35%) Python
8 1 (0.35%) Korn
8 1 (0.35%) Groovy
8 1 (0.35%) C-shell
8 1 (0.35%) Bash Shell
Qualifications
1 61 (21.18%) Degree
2 10 (3.47%) PMP
2 10 (3.47%) PMI Certification
3 7 (2.43%) ISEB
4 6 (2.08%) ISTQB Foundation Certification
5 2 (0.69%) Cisco Certification
5 2 (0.69%) ITIL Certification
5 2 (0.69%) HND
6 1 (0.35%) MBA
6 1 (0.35%) CCVP
6 1 (0.35%) ACCA
6 1 (0.35%) CIMA
6 1 (0.35%) PhD
6 1 (0.35%) CCIE
6 1 (0.35%) PRINCE2 Certification
6 1 (0.35%) ISTQB
6 1 (0.35%) PRINCE2 Practitioner
6 1 (0.35%) CBAP
Quality Assurance & Compliance
1 8 (2.78%) QA
2 2 (0.69%) GMP
3 1 (0.35%) SLA
3 1 (0.35%) Data Quality
System Software
1 2 (0.69%) VMware Infrastructure
2 1 (0.35%) VMware ESX
2 1 (0.35%) NFS
2 1 (0.35%) Citrix Presentation Server
2 1 (0.35%) Xen
2 1 (0.35%) XenApp
2 1 (0.35%) XenDesktop
2 1 (0.35%) Sendmail
Systems Management
1 8 (2.78%) HP Quality Center
2 4 (1.39%) Systems Management Server (SMS)
3 1 (0.35%) Nagios
3 1 (0.35%) YUM
3 1 (0.35%) Puppet
3 1 (0.35%) Cisco CUCM
Vendors
1 36 (12.50%) SAP
2 29 (10.07%) Microsoft
3 19 (6.60%) Oracle
4 11 (3.82%) HP
4 11 (3.82%) Salesforce.com
4 11 (3.82%) Google
5 9 (3.13%) Adobe
6 6 (2.08%) Hitwise
7 5 (1.74%) Siebel
7 5 (1.74%) Lotus
7 5 (1.74%) Omniture
8 4 (1.39%) hybris
8 4 (1.39%) Cisco
8 4 (1.39%) VMware
9 3 (1.04%) ATG
9 3 (1.04%) Business Objects
9 3 (1.04%) Unica
10 2 (0.69%) Tableau
10 2 (0.69%) Nokia Solutions and Networks
10 2 (0.69%) Apple
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