The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 36 35 71
Rank change year-on-year
-1 +36
Contract jobs citing Marketing 110 121 51
As % of all contract IT jobs located in Berkshire 4.12% 4.66% 2.06%
As % of the General category 9.39% 10.90% 4.00%
Number of daily rates quoted 45 40 19
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £356 £420
Average daily rate % change year-on-year
-8.77% -15.17%
90% offered a daily rate of more than £137 £219 £250
10% offered a daily rate of more than £550 £575 £500
UK excluding London average daily rate £356 £320 £350
% change year-on-year
+11.32% -8.57%
Number of hourly rates quoted 5 14 4
Average hourly rate £17.25 £15.50 £16.44
Average hourly rate % change year-on-year
+11.29% -5.70%
90% offered a hourly rate of more than £11.20 £11.93 £13.66
10% offered a hourly rate of more than £33.60 £26.70 £16.50
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1171 1110 1276
As % of all contract IT jobs located in Berkshire 43.89% 42.79% 51.51%
Number of daily rates quoted 548 523 420
Average daily rate £400 £400 £350
Average daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £215 £250 £215
10% offered a daily rate of more than £550 £525 £475
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 18 30 43
Average hourly rate £20.13 £18.20 £17.50
Average hourly rate % change year-on-year
+10.60% +3.97%
90% offered a hourly rate of more than £12.10 £11.98 £12.50
10% offered a hourly rate of more than £41.60 £43.40 £40.50
UK excluding London average hourly rate £22.68 £23.00 £22.50
% change year-on-year
-1.39% +2.22%

Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Berkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 17 December 2014.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 17 December 2014.

Marketing Hourly Rate Histogram in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 17 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +10 32 £300 -6.25% 4
Bracknell -2 18 £175 -14.63% 4
Slough -2 12 £363 - 8
Maidenhead -3 11 £300 -27.27% 2
Newbury +3 3 - - 7
Hungerford - - - - 2
Windsor - - - - 2
Wokingham - - - - 5
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 17 December 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 84 (35.59%) Telecoms
2 70 (29.66%) Finance
3 57 (24.15%) Digital Marketing
4 47 (19.92%) Project Management
5 40 (16.95%) E-Commerce
6 39 (16.53%) Agile Software Development
7 32 (13.56%) Degree
8 31 (13.14%) Social Media
9 30 (12.71%) Analytics
9 30 (12.71%) CRM
9 30 (12.71%) Manufacturing
9 30 (12.71%) CMS
10 28 (11.86%) Business Intelligence
11 27 (11.44%) SAP
11 27 (11.44%) Stakeholder Management
11 27 (11.44%) Analytical Skills
12 25 (10.59%) HTML
13 23 (9.75%) Microsoft
13 23 (9.75%) DTV
13 23 (9.75%) Programme Management
13 23 (9.75%) SEO
13 23 (9.75%) SAP Oil and Gas
14 22 (9.32%) Electronics
14 22 (9.32%) MS Office
14 22 (9.32%) MS Excel
15 21 (8.90%) Retail
16 20 (8.47%) Billing
16 20 (8.47%) B2B
17 19 (8.05%) SQL
17 19 (8.05%) MS PowerPoint

Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 17 December 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 30 (12.71%) CMS
2 15 (6.36%) Drupal
3 7 (2.97%) SharePoint
4 6 (2.54%) IBM Notes
5 4 (1.69%) Confluence
6 3 (1.27%) WordPress
7 2 (0.85%) WebSphere
7 2 (0.85%) Magnolia
7 2 (0.85%) Commerce Server
7 2 (0.85%) IIS
8 1 (0.42%) Apache
8 1 (0.42%) Adobe CQ
8 1 (0.42%) Joomla!
Applications
1 22 (9.32%) MS Office
1 22 (9.32%) MS Excel
2 19 (8.05%) MS PowerPoint
3 7 (2.97%) MS Project
4 6 (2.54%) Photoshop
5 2 (0.85%) Adobe Premiere
6 1 (0.42%) Spreadsheet
Business Applications
1 23 (9.75%) SAP Oil and Gas
2 11 (4.66%) Google Analytics
3 8 (3.39%) WebTrends
4 6 (2.54%) Optimost
5 5 (2.12%) Remedy ITSM
6 2 (0.85%) Dynamics CRM
7 1 (0.42%) CSG Singleview
7 1 (0.42%) Summit
7 1 (0.42%) Dynamics GP
7 1 (0.42%) Magento
7 1 (0.42%) Unica Affinium
Cloud Services
1 6 (2.54%) Office 365
2 5 (2.12%) SaaS
3 4 (1.69%) Microsoft Azure
4 2 (0.85%) Cloud Computing
4 2 (0.85%) Force.com
Communications & Networking
1 15 (6.36%) 3G
2 12 (5.08%) Internet
3 10 (4.24%) LTE
3 10 (4.24%) 4G
4 9 (3.81%) Broadband
5 7 (2.97%) VoLTE
6 6 (2.54%) UMTS
7 5 (2.12%) GSM
7 5 (2.12%) FTP
7 5 (2.12%) 3GPP
7 5 (2.12%) Radio Access Network
8 4 (1.69%) DNS
8 4 (1.69%) SMS
9 3 (1.27%) HTTP
9 3 (1.27%) IPv6
10 2 (0.85%) Wireshark
10 2 (0.85%) SSH
10 2 (0.85%) Wireless
10 2 (0.85%) CTI
10 2 (0.85%) SS7
Database & Business Intelligence
1 4 (1.69%) MySQL
2 3 (1.27%) SQL Server
2 3 (1.27%) Data Warehouse
3 2 (0.85%) SQL Server 2008
3 2 (0.85%) MongoDB
3 2 (0.85%) SQL Server Integration Services
3 2 (0.85%) SAP BI
4 1 (0.42%) DB2
4 1 (0.42%) Data Mining
4 1 (0.42%) NoSQL
4 1 (0.42%) Relational Database
4 1 (0.42%) BusinessObjects Web Intelligence
4 1 (0.42%) QlikView
4 1 (0.42%) SQLite
Development Applications
1 9 (3.81%) JIRA
2 7 (2.97%) TestDirector
3 5 (2.12%) Subversion
3 5 (2.12%) Git (software)
4 3 (1.27%) Dreamweaver
5 2 (0.85%) Grunt
5 2 (0.85%) Visual Studio
General
1 84 (35.59%) Telecoms
2 70 (29.66%) Finance
3 30 (12.71%) Manufacturing
4 22 (9.32%) Electronics
5 21 (8.90%) Retail
6 20 (8.47%) Billing
7 9 (3.81%) Pharmaceutical
7 9 (3.81%) Advertising
8 8 (3.39%) Spanish Language
8 8 (3.39%) French Language
8 8 (3.39%) Italian Language
9 7 (2.97%) Legal
9 7 (2.97%) German Language
9 7 (2.97%) Portuguese Language
10 4 (1.69%) Automotive
11 3 (1.27%) Dutch Language
12 2 (0.85%) Swedish Language
12 2 (0.85%) Japanese Language
12 2 (0.85%) Korean Language
12 2 (0.85%) Danish Language
Job Titles
1 38 (16.10%) Analyst
2 17 (7.20%) Architect
2 17 (7.20%) Project Manager
2 17 (7.20%) Developer
3 16 (6.78%) Business Analyst
4 15 (6.36%) Marketing Manager
5 10 (4.24%) Digital Project Manager
5 10 (4.24%) Coordinator
5 10 (4.24%) Solutions Architect
6 7 (2.97%) Web Developer
6 7 (2.97%) Consultant
6 7 (2.97%) Designer
7 6 (2.54%) Social Media Manager
7 6 (2.54%) Senior Manager
7 6 (2.54%) Test Analyst
8 5 (2.12%) Administrator
8 5 (2.12%) Bid Manager
8 5 (2.12%) Remedy Analyst
8 5 (2.12%) Financial Analyst
8 5 (2.12%) CRM Manager
Libraries, Frameworks & Software Standards
1 25 (10.59%) HTML
2 14 (5.93%) HTML5
2 14 (5.93%) CSS
3 11 (4.66%) jQuery
4 9 (3.81%) CSS3
5 7 (2.97%) Web Services
6 6 (2.54%) XML
7 4 (1.69%) Ajax
8 3 (1.27%) .NET
9 2 (0.85%) .NET Framework
9 2 (0.85%) Mason
9 2 (0.85%) WebCenter
9 2 (0.85%) RESTful
9 2 (0.85%) Visualforce
9 2 (0.85%) FuelPHP
9 2 (0.85%) WSH
9 2 (0.85%) J2EE
9 2 (0.85%) XSLT
9 2 (0.85%) JSP
9 2 (0.85%) SOAP
Miscellaneous
1 31 (13.14%) Social Media
2 27 (11.44%) Analytical Skills
3 23 (9.75%) DTV
4 17 (7.20%) User Experience
5 15 (6.36%) Mobile App
6 10 (4.24%) Computer Science
7 8 (3.39%) Blog
8 6 (2.54%) Digital Media
9 5 (2.12%) Open Source
9 5 (2.12%) FMCG
9 5 (2.12%) CMDB
10 4 (1.69%) Copywriting
10 4 (1.69%) GIS
11 3 (1.27%) Management Information System
12 2 (0.85%) Wiki
12 2 (0.85%) Credit Risk
12 2 (0.85%) Data Extraction
12 2 (0.85%) Smart Meter
12 2 (0.85%) NHS
12 2 (0.85%) W3C
Operating Systems
1 7 (2.97%) UNIX
1 7 (2.97%) Windows
2 6 (2.54%) Android
2 6 (2.54%) Apple iOS
3 3 (1.27%) Linux
Processes & Methodologies
1 57 (24.15%) Digital Marketing
2 47 (19.92%) Project Management
3 40 (16.95%) E-Commerce
4 39 (16.53%) Agile Software Development
5 30 (12.71%) Analytics
5 30 (12.71%) CRM
6 28 (11.86%) Business Intelligence
7 27 (11.44%) Stakeholder Management
8 23 (9.75%) Programme Management
8 23 (9.75%) SEO
9 20 (8.47%) B2B
10 17 (7.20%) Email Marketing
11 16 (6.78%) Web Analytics
12 14 (5.93%) Migration
13 13 (5.51%) Continuous Improvement
14 12 (5.08%) B2C
15 11 (4.66%) PRINCE2
15 11 (4.66%) Logistics
16 10 (4.24%) Content Management
16 10 (4.24%) Data Management
Programming Languages
1 19 (8.05%) SQL
2 14 (5.93%) JavaScript
3 7 (2.97%) PHP
4 6 (2.54%) Shell Script
5 5 (2.12%) Java
6 3 (1.27%) Perl
6 3 (1.27%) VBScript
7 2 (0.85%) Apex Code
7 2 (0.85%) C#
8 1 (0.42%) VB
8 1 (0.42%) ActionScript
8 1 (0.42%) Ruby
8 1 (0.42%) Groovy
8 1 (0.42%) PHP5
8 1 (0.42%) PHP4
Qualifications
1 32 (13.56%) Degree
2 9 (3.81%) ACCA
2 9 (3.81%) CIMA
3 5 (2.12%) ITIL Certification
3 5 (2.12%) Security Cleared
4 3 (1.27%) PMP
4 3 (1.27%) PMI Certification
5 2 (0.85%) PRINCE2 Practitioner
5 2 (0.85%) ISTQB Foundation Certification
5 2 (0.85%) ISEB
5 2 (0.85%) HND
6 1 (0.42%) HNC
6 1 (0.42%) Cisco Certification
6 1 (0.42%) MBA
6 1 (0.42%) SC Cleared
Quality Assurance & Compliance
1 5 (2.12%) SLA
1 5 (2.12%) QA
2 1 (0.42%) GMP
2 1 (0.42%) Data Quality
System Software
1 1 (0.42%) NDS
1 1 (0.42%) Firmware
1 1 (0.42%) VMware ESX
1 1 (0.42%) XenApp
1 1 (0.42%) XenDesktop
1 1 (0.42%) Citrix Presentation Server
Systems Management
1 2 (0.85%) HP Quality Center
1 2 (0.85%) Cisco UCCX
2 1 (0.42%) cPanel
2 1 (0.42%) XenMobile
2 1 (0.42%) SCCM
2 1 (0.42%) SCVMM
Vendors
1 27 (11.44%) SAP
2 23 (9.75%) Microsoft
3 14 (5.93%) Adobe
3 14 (5.93%) Salesforce.com
4 13 (5.51%) Google
5 9 (3.81%) Omniture
6 8 (3.39%) Oracle
7 6 (2.54%) Nokia Solutions and Networks
7 6 (2.54%) Eloqua
7 6 (2.54%) Lotus
8 5 (2.12%) BMC
8 5 (2.12%) Cisco
8 5 (2.12%) Remedy
9 4 (1.69%) Coremetrics
10 3 (1.27%) PeopleSoft
10 3 (1.27%) Business Objects
10 3 (1.27%) IBM
10 3 (1.27%) HP
10 3 (1.27%) Dell
10 3 (1.27%) Mapinfo
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