The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 36 22 29
Rank change year-on-year
-14 +7
Contract jobs citing Marketing 113 157 139
As % of all contract IT jobs located in Berkshire 4.80% 6.11% 5.52%
As % of the General category 13.61% 14.29% 12.99%
Number of daily rates quoted 51 86 60
Median daily rate £350 £322 £350
Median daily rate % change year-on-year
+8.69% -8.00%
90% offered a daily rate of more than £175 £185 £225
10% offered a daily rate of more than £440 £500 £450
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 17 7 6
Median hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £12.47 £13.10 £13.38
10% offered a hourly rate of more than £27.80 £20.00 £20.50
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
830 1099 1070
As % of all contract IT jobs located in Berkshire 35.24% 42.75% 42.53%
Number of daily rates quoted 370 567 470
Median daily rate £400 £375 £363
Median daily rate % change year-on-year
+6.66% +3.44%
90% offered a daily rate of more than £228 £213 £225
10% offered a daily rate of more than £525 £525 £500
UK excluding London median daily rate £400 £398 £383
% change year-on-year
+0.62% +3.92%
Number of hourly rates quoted 33 22 15
Median hourly rate £17.00 £17.50 £19.00
Median hourly rate % change year-on-year
-2.85% -7.89%
90% offered a hourly rate of more than £12.00 £11.80 £15.30
10% offered a hourly rate of more than £29.90 £46.60 £34.00
UK excluding London median hourly rate £22.25 £22.50 £22.50
% change year-on-year
-1.11% -

Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 28 July 2016.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 28 July 2016.

Marketing Hourly Rate Histogram in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 28 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +2 44 £300 +20.00% 9
Bracknell -19 21 £322 - 2
Maidenhead +7 7 £425 +151.85% 1
Newbury -2 6 £375 +20.00% 7
Slough 0 5 £375 +40.18% 2
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 28 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 61 (26.64%) Digital Marketing
2 49 (21.40%) Finance
3 47 (20.52%) Telecoms
4 45 (19.65%) Degree
5 43 (18.78%) Business Intelligence
6 40 (17.47%) SEO
7 36 (15.72%) SAP
7 36 (15.72%) CSS
8 35 (15.28%) MS Excel
8 35 (15.28%) Microsoft
9 34 (14.85%) Manufacturing
10 32 (13.97%) Project Management
11 31 (13.54%) B2B
12 28 (12.23%) HTML
12 28 (12.23%) Analytics
12 28 (12.23%) Mentoring
13 26 (11.35%) Windows
13 26 (11.35%) Electronics
13 26 (11.35%) Programme Management
13 26 (11.35%) SAP Oil and Gas
14 25 (10.92%) Salesforce.com
14 25 (10.92%) Marketo
15 24 (10.48%) Pay per click
16 23 (10.04%) SaaS
16 23 (10.04%) HTTP
16 23 (10.04%) Agile Software Development
17 22 (9.61%) Analytical Skills
17 22 (9.61%) Marketing Automation
18 19 (8.30%) German Language
18 19 (8.30%) Stakeholder Management

Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (6.55%) CMS
2 8 (3.49%) IIS
3 7 (3.06%) Drupal
4 6 (2.62%) WordPress
5 5 (2.18%) Joomla!
5 5 (2.18%) SharePoint
6 4 (1.75%) Adobe Experience Manager
6 4 (1.75%) IBM Notes
6 4 (1.75%) Magnolia
7 3 (1.31%) SAS
8 2 (0.87%) Apache
8 2 (0.87%) Exchange Server 2013
9 1 (0.44%) Apache Spark
9 1 (0.44%) Documentum
9 1 (0.44%) Exchange Server 2003
9 1 (0.44%) Exchange Server 2007
9 1 (0.44%) Exchange Server 2010
9 1 (0.44%) MS Exchange
9 1 (0.44%) WebLogic
Applications
1 35 (15.28%) MS Excel
2 19 (8.30%) MS Office
3 7 (3.06%) MS PowerPoint
4 4 (1.75%) Photoshop
5 3 (1.31%) Spreadsheet
6 2 (0.87%) Adobe Creative Suite
7 1 (0.44%) Adobe Illustrator
7 1 (0.44%) SPSS
Business Applications
1 26 (11.35%) SAP Oil and Gas
2 10 (4.37%) Eloqua
3 4 (1.75%) WebTrends
4 2 (0.87%) Dynamics AX
4 2 (0.87%) Unica
Cloud Services
1 23 (10.04%) SaaS
2 11 (4.80%) Microsoft Azure
3 5 (2.18%) Google Analytics
3 5 (2.18%) Office 365
4 2 (0.87%) IaaS
5 1 (0.44%) Amazon AWS
5 1 (0.44%) Force.com
5 1 (0.44%) GitHub
5 1 (0.44%) Taleo
5 1 (0.44%) Yammer
Communications & Networking
1 23 (10.04%) HTTP
2 18 (7.86%) DNS
3 17 (7.42%) DHCP
3 17 (7.42%) Internet
4 16 (6.99%) Software-Defined Networking
4 16 (6.99%) TCP/IP
5 15 (6.55%) IPsec
5 15 (6.55%) IPv6
5 15 (6.55%) VPN
6 9 (3.93%) BGP
7 4 (1.75%) 3G
7 4 (1.75%) 4G
7 4 (1.75%) Wireless
8 3 (1.31%) Intranet
8 3 (1.31%) SNMP
8 3 (1.31%) SSL
9 2 (0.87%) 2G
9 2 (0.87%) FTP
9 2 (0.87%) SMS
9 2 (0.87%) Wireshark
Database & Business Intelligence
1 13 (5.68%) BusinessObjects
2 9 (3.93%) BusinessObjects Web Intelligence
3 8 (3.49%) Relational Database
4 7 (3.06%) Data Warehouse
4 7 (3.06%) Xcelsius
5 6 (2.62%) Big Data
6 5 (2.18%) RDBMS
6 5 (2.18%) SQL Server
7 3 (1.31%) QlikView
7 3 (1.31%) SAP BW
7 3 (1.31%) SQL Server Integration Services
8 2 (0.87%) Data Mining
8 2 (0.87%) MS Access
8 2 (0.87%) MySQL
8 2 (0.87%) Oracle Reports
8 2 (0.87%) SQL Server 2005
8 2 (0.87%) SQL Server 2008
8 2 (0.87%) SQL Server Reporting Services
9 1 (0.44%) PostgreSQL
9 1 (0.44%) PowerCenter
Development Applications
1 5 (2.18%) Visual Studio
2 4 (1.75%) Git (software)
3 3 (1.31%) Jenkins
4 2 (0.87%) Grunt
4 2 (0.87%) Sonatype Nexus
5 1 (0.44%) JIRA
General
1 49 (21.40%) Finance
2 47 (20.52%) Telecoms
3 34 (14.85%) Manufacturing
4 26 (11.35%) Electronics
5 19 (8.30%) German Language
6 16 (6.99%) Advertising
7 13 (5.68%) Brand Awareness
8 11 (4.80%) Retail
9 9 (3.93%) Legal
10 8 (3.49%) Publishing
11 5 (2.18%) Games
12 4 (1.75%) Law
13 2 (0.87%) Polish Language
14 1 (0.44%) Automotive
14 1 (0.44%) Banking
14 1 (0.44%) Billing
14 1 (0.44%) Spanish Language
Job Titles
1 42 (18.34%) Analyst
2 22 (9.61%) Support Engineer
3 14 (6.11%) Business Analyst
4 13 (5.68%) Developer
4 13 (5.68%) Marketing Manager
5 12 (5.24%) Web Analyst
6 11 (4.80%) Marketing Executive
6 11 (4.80%) Marketing Specialist
7 10 (4.37%) Digital Executive
8 9 (3.93%) Consultant
8 9 (3.93%) Coordinator
8 9 (3.93%) Digital Marketing Executive
9 8 (3.49%) Business Intelligence Analyst
9 8 (3.49%) Deployment Analyst
10 7 (3.06%) Automation Specialist
10 7 (3.06%) Marketing Automation Specialist
10 7 (3.06%) Network Engineer
10 7 (3.06%) Network Support
10 7 (3.06%) Network Support Engineer
10 7 (3.06%) Product Owner
Libraries, Frameworks & Software Standards
1 36 (15.72%) CSS
2 28 (12.23%) HTML
3 17 (7.42%) .NET
4 15 (6.55%) XML
5 7 (3.06%) .NET Framework
6 6 (2.62%) Web Services
7 5 (2.18%) ASP.NET
7 5 (2.18%) ASP.NET MVC
7 5 (2.18%) DCOM
7 5 (2.18%) Node.js
8 4 (1.75%) REST
9 3 (1.31%) COM
9 3 (1.31%) HTML5
9 3 (1.31%) SOAP
10 2 (0.87%) Backbone.js
10 2 (0.87%) CSS3
10 2 (0.87%) jQuery
10 2 (0.87%) LESS
10 2 (0.87%) Sass
11 1 (0.44%) Visualforce
Miscellaneous
1 22 (9.61%) Analytical Skills
2 18 (7.86%) Social Media
3 17 (7.42%) Digital Media
3 17 (7.42%) User Experience
4 15 (6.55%) Public Cloud
5 13 (5.68%) Computer Science
6 12 (5.24%) Management Information System
7 10 (4.37%) Replication
8 7 (3.06%) Virtual Team
9 4 (1.75%) Mobile App
10 3 (1.31%) Animation
10 3 (1.31%) Clustering
10 3 (1.31%) Copywriting
10 3 (1.31%) Enterprise Software
10 3 (1.31%) Health Informatics
10 3 (1.31%) Informatics
10 3 (1.31%) Statistics
11 2 (0.87%) Data Extraction
11 2 (0.87%) PMI
11 2 (0.87%) Visualisation
Operating Systems
1 26 (11.35%) Windows
2 13 (5.68%) Linux
3 10 (4.37%) Red Hat Enterprise Linux
4 9 (3.93%) Ubuntu
4 9 (3.93%) Windows Server
5 2 (0.87%) Android
5 2 (0.87%) Windows Server 2008
5 2 (0.87%) Windows Server 2012
6 1 (0.44%) Apple iOS
6 1 (0.44%) Unix
6 1 (0.44%) Windows 2000
6 1 (0.44%) Windows NT
6 1 (0.44%) Windows Server 2003
Processes & Methodologies
1 61 (26.64%) Digital Marketing
2 43 (18.78%) Business Intelligence
3 40 (17.47%) SEO
4 32 (13.97%) Project Management
5 31 (13.54%) B2B
6 28 (12.23%) Analytics
6 28 (12.23%) Mentoring
7 26 (11.35%) Programme Management
8 24 (10.48%) Pay per click
9 23 (10.04%) Agile Software Development
10 22 (9.61%) Marketing Automation
11 19 (8.30%) Stakeholder Management
12 18 (7.86%) Presales
12 18 (7.86%) Workflow
13 16 (6.99%) CRM
13 16 (6.99%) Integrated Marketing
13 16 (6.99%) Process Improvement
14 15 (6.55%) E-Commerce
14 15 (6.55%) Load Balancing
14 15 (6.55%) Project Planning
Programming Languages
1 18 (7.86%) JavaScript
1 18 (7.86%) SQL
2 17 (7.42%) C#
3 14 (6.11%) VB
4 12 (5.24%) C
4 12 (5.24%) C++
5 9 (3.93%) PowerShell
5 9 (3.93%) VBScript
6 8 (3.49%) Java
6 8 (3.49%) PHP
7 7 (3.06%) PL/SQL
7 7 (3.06%) VB.NET
8 5 (2.18%) VB6
9 4 (1.75%) Python
10 2 (0.87%) R
11 1 (0.44%) Apex Code
11 1 (0.44%) Apple Swift
11 1 (0.44%) Bash Shell
11 1 (0.44%) Objective-C
11 1 (0.44%) Ruby
Qualifications
1 45 (19.65%) Degree
2 12 (5.24%) MCSA
2 12 (5.24%) MCSD
2 12 (5.24%) MCSE
2 12 (5.24%) Microsoft Certification
3 2 (0.87%) PMI Certification
4 1 (0.44%) A+ Certification
4 1 (0.44%) ACCA
Quality Assurance & Compliance
1 7 (3.06%) QA
2 6 (2.62%) Data Quality
3 3 (1.31%) SLA
4 2 (0.87%) COBIT
5 1 (0.44%) Sarbanes-Oxley
System Software
1 15 (6.55%) Hyper-V
2 3 (1.31%) VMware Infrastructure
3 2 (0.87%) Active Directory
4 1 (0.44%) VMware ESX
4 1 (0.44%) vSphere
4 1 (0.44%) Xen
Systems Management
1 15 (6.55%) Systems Management Server (SMS)
2 4 (1.75%) TeamSite
3 2 (0.87%) Ansible
4 1 (0.44%) WSUS
Vendors
1 36 (15.72%) SAP
2 35 (15.28%) Microsoft
3 25 (10.92%) Marketo
3 25 (10.92%) Salesforce.com
4 11 (4.80%) Oracle
5 10 (4.37%) Red Hat
6 9 (3.93%) Adobe
6 9 (3.93%) Aprimo
7 7 (3.06%) Google
8 4 (1.75%) Lotus
8 4 (1.75%) Tealium
9 3 (1.31%) hybris
9 3 (1.31%) NetSuite
9 3 (1.31%) Teradata
9 3 (1.31%) VMware
10 2 (0.87%) CheckPoint
10 2 (0.87%) MicroStrategy
10 2 (0.87%) Tableau
11 1 (0.44%) Informatica
11 1 (0.44%) Siemens
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