The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Marketing
Rank 33 40 54
Rank change year-on-year
+7 +14
Contract jobs citing Marketing 119 109 78
As % of all contract IT jobs located in Berkshire 4.66% 4.36% 2.87%
As % of the General category 10.86% 10.30% 5.54%
Number of daily rates quoted 49 39 28
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £350 £423
Average daily rate % change year-on-year
-7.14% -17.15%
90% offered a daily rate of more than £195 £273 £263
10% offered a daily rate of more than £550 £575 £494
UK excluding London average daily rate £375 £325 £350
% change year-on-year
+15.38% -7.14%
Number of hourly rates quoted 5 8 4
Average hourly rate £17.25 £17.50 £16.44
Average hourly rate % change year-on-year
-1.42% +6.46%
90% offered a hourly rate of more than £11.20 £12.00 £13.66
10% offered a hourly rate of more than £33.60 £39.50 £16.50
UK excluding London average hourly rate £22.50 £18.00 £21.46
% change year-on-year
+25.00% -16.12%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1096 1058 1408
As % of all contract IT jobs located in Berkshire 42.91% 42.32% 51.82%
Number of daily rates quoted 492 499 432
Average daily rate £400 £400 £350
Average daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £213 £250 £215
10% offered a daily rate of more than £550 £525 £475
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 19 23 39
Average hourly rate £18.75 £26.25 £16.70
Average hourly rate % change year-on-year
-28.57% +57.18%
90% offered a hourly rate of more than £11.15 £11.80 £12.25
10% offered a hourly rate of more than £41.60 £39.85 £42.00
UK excluding London average hourly rate £25.00 £21.50 £25.00
% change year-on-year
+16.27% -14.00%

Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Berkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 26 November 2014.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 26 November 2014.

Marketing Hourly Rate Histogram in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 26 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +14 36 £288 -5.73% 11
Bracknell +5 16 £213 - 2
Maidenhead -1 15 £295 -6.34% 6
Slough -5 13 £363 -5.84% 8
Newbury - 5 - - 2
Windsor - 1 - - 1
Wokingham - - - - 4
Thatcham - - - -
Hungerford - - - - 4
Ascot - - - -
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 26 November 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 94 (35.88%) Telecoms
2 88 (33.59%) Finance
3 78 (29.77%) Digital Marketing
4 56 (21.37%) Project Management
5 44 (16.79%) Manufacturing
6 42 (16.03%) Business Intelligence
7 41 (15.65%) E-Commerce
7 41 (15.65%) Agile Software Development
8 39 (14.89%) SAP
8 39 (14.89%) Analytics
9 38 (14.50%) Programme Management
10 37 (14.12%) DTV
11 36 (13.74%) Electronics
11 36 (13.74%) SAP Oil and Gas
12 34 (12.98%) Degree
12 34 (12.98%) Social Media
13 33 (12.60%) Analytical Skills
14 31 (11.83%) Stakeholder Management
15 28 (10.69%) CMS
15 28 (10.69%) MS Excel
15 28 (10.69%) CRM
16 27 (10.31%) HTML
16 27 (10.31%) Microsoft
17 25 (9.54%) SEO
18 24 (9.16%) MS Office
19 23 (8.78%) Web Analytics
20 20 (7.63%) B2B
21 19 (7.25%) Retail
22 17 (6.49%) JavaScript
22 17 (6.49%) SQL

Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 26 November 2014, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 28 (10.69%) CMS
2 15 (5.73%) Drupal
3 9 (3.44%) SharePoint
4 5 (1.91%) IBM Notes
5 4 (1.53%) Confluence
6 3 (1.15%) IIS
6 3 (1.15%) SAS
6 3 (1.15%) WordPress
7 2 (0.76%) WebSphere
7 2 (0.76%) Magnolia
7 2 (0.76%) Commerce Server
8 1 (0.38%) Apache
8 1 (0.38%) Adobe CQ
8 1 (0.38%) Joomla!
Applications
1 28 (10.69%) MS Excel
2 24 (9.16%) MS Office
3 17 (6.49%) MS PowerPoint
4 9 (3.44%) MS Project
5 6 (2.29%) Photoshop
6 2 (0.76%) Spreadsheet
6 2 (0.76%) Adobe Premiere
7 1 (0.38%) MS Visio
7 1 (0.38%) SPSS
Business Applications
1 36 (13.74%) SAP Oil and Gas
2 11 (4.20%) Google Analytics
3 9 (3.44%) WebTrends
4 6 (2.29%) Optimost
5 5 (1.91%) Remedy ITSM
6 3 (1.15%) Dynamics CRM
7 1 (0.38%) Summit
7 1 (0.38%) CSG Singleview
7 1 (0.38%) Oracle Retail
7 1 (0.38%) Dynamics GP
7 1 (0.38%) Unica Affinium
7 1 (0.38%) Magento
Cloud Services
1 6 (2.29%) Office 365
1 6 (2.29%) Microsoft Azure
2 2 (0.76%) SaaS
3 1 (0.38%) Google Cloud Platform
3 1 (0.38%) Amazon EC2
3 1 (0.38%) Google App Engine
3 1 (0.38%) Cloud Computing
Communications & Networking
1 16 (6.11%) 3G
2 12 (4.58%) Internet
3 11 (4.20%) LTE
4 10 (3.82%) 4G
5 9 (3.44%) Broadband
5 9 (3.44%) VoLTE
6 8 (3.05%) DNS
7 7 (2.67%) UMTS
8 6 (2.29%) 3GPP
8 6 (2.29%) GSM
9 5 (1.91%) FTP
9 5 (1.91%) Radio Access Network
10 4 (1.53%) HTTP
10 4 (1.53%) SMS
10 4 (1.53%) Wireless
11 3 (1.15%) Firewall
11 3 (1.15%) IPv6
11 3 (1.15%) SS7
11 3 (1.15%) INAP
11 3 (1.15%) Wireshark
Database & Business Intelligence
1 4 (1.53%) Data Warehouse
1 4 (1.53%) MySQL
2 3 (1.15%) SQL Server
2 3 (1.15%) SAP BI
2 3 (1.15%) MongoDB
3 2 (0.76%) QlikView
3 2 (0.76%) Relational Database
3 2 (0.76%) NoSQL
4 1 (0.38%) SQL Server Reporting Services
4 1 (0.38%) Data Mining
4 1 (0.38%) RDBMS
4 1 (0.38%) SQL Server Integration Services
4 1 (0.38%) SQLite
4 1 (0.38%) Spotfire
4 1 (0.38%) BusinessObjects Web Intelligence
4 1 (0.38%) SQL Server Analysis Services
4 1 (0.38%) SAS Enterprise Guide
Development Applications
1 9 (3.44%) JIRA
2 6 (2.29%) TestDirector
3 5 (1.91%) Git (software)
4 4 (1.53%) Subversion
5 3 (1.15%) Visual Studio
5 3 (1.15%) Dreamweaver
6 2 (0.76%) Grunt
7 1 (0.38%) TestLink
7 1 (0.38%) Ant
7 1 (0.38%) JUnit
7 1 (0.38%) WebDriver
7 1 (0.38%) Jenkins
7 1 (0.38%) Selenium
7 1 (0.38%) TestNG
General
1 94 (35.88%) Telecoms
2 88 (33.59%) Finance
3 44 (16.79%) Manufacturing
4 36 (13.74%) Electronics
5 19 (7.25%) Retail
6 16 (6.11%) Billing
7 11 (4.20%) Pharmaceutical
8 9 (3.44%) Advertising
9 8 (3.05%) Spanish Language
10 7 (2.67%) Legal
10 7 (2.67%) Italian Language
10 7 (2.67%) Portuguese Language
10 7 (2.67%) French Language
11 6 (2.29%) German Language
12 4 (1.53%) Automotive
13 3 (1.15%) Banking
13 3 (1.15%) Dutch Language
14 2 (0.76%) Japanese Language
14 2 (0.76%) Korean Language
14 2 (0.76%) Swedish Language
Job Titles
1 38 (14.50%) Analyst
2 25 (9.54%) Project Manager
3 18 (6.87%) Marketing Manager
3 18 (6.87%) Developer
4 17 (6.49%) Business Analyst
5 14 (5.34%) Architect
6 11 (4.20%) Solutions Architect
6 11 (4.20%) Digital Project Manager
7 10 (3.82%) Consultant
7 10 (3.82%) Coordinator
8 9 (3.44%) Senior Manager
9 8 (3.05%) Designer
9 8 (3.05%) Test Analyst
10 7 (2.67%) Web Developer
10 7 (2.67%) Planning Manager
10 7 (2.67%) Social Media Manager
11 6 (2.29%) Senior Planning Manager
12 5 (1.91%) Remedy Analyst
12 5 (1.91%) IT Project Manager
12 5 (1.91%) Bid Manager
Libraries, Frameworks & Software Standards
1 27 (10.31%) HTML
2 16 (6.11%) CSS
3 14 (5.34%) HTML5
4 11 (4.20%) jQuery
5 8 (3.05%) CSS3
5 8 (3.05%) Web Services
5 8 (3.05%) XML
6 5 (1.91%) Ajax
6 5 (1.91%) .NET
7 4 (1.53%) SOAP
8 3 (1.15%) XSLT
8 3 (1.15%) ASP.NET
8 3 (1.15%) J2EE
8 3 (1.15%) RESTful
8 3 (1.15%) .NET Framework
9 2 (0.76%) JSON
9 2 (0.76%) WebCenter
9 2 (0.76%) ASP.NET MVC
9 2 (0.76%) ASP.NET MVC 3
9 2 (0.76%) JSP
Miscellaneous
1 37 (14.12%) DTV
2 34 (12.98%) Social Media
3 33 (12.60%) Analytical Skills
4 17 (6.49%) Mobile App
4 17 (6.49%) User Experience
5 8 (3.05%) Computer Science
6 7 (2.67%) FMCG
6 7 (2.67%) Blog
7 6 (2.29%) Digital Media
7 6 (2.29%) Open Source
8 5 (1.91%) CMDB
9 4 (1.53%) Management Information System
10 3 (1.15%) GIS
10 3 (1.15%) NHS
10 3 (1.15%) Wiki
10 3 (1.15%) Copywriting
11 2 (0.76%) Data Extraction
11 2 (0.76%) Smartphone
11 2 (0.76%) Smart Meter
11 2 (0.76%) W3C
Operating Systems
1 8 (3.05%) Windows
2 7 (2.67%) Apple iOS
2 7 (2.67%) Android
3 6 (2.29%) UNIX
4 4 (1.53%) Linux
Processes & Methodologies
1 78 (29.77%) Digital Marketing
2 56 (21.37%) Project Management
3 42 (16.03%) Business Intelligence
4 41 (15.65%) E-Commerce
4 41 (15.65%) Agile Software Development
5 39 (14.89%) Analytics
6 38 (14.50%) Programme Management
7 31 (11.83%) Stakeholder Management
8 28 (10.69%) CRM
9 25 (9.54%) SEO
10 23 (8.78%) Web Analytics
11 20 (7.63%) B2B
12 16 (6.11%) Email Marketing
13 14 (5.34%) Migration
13 14 (5.34%) PRINCE2
14 13 (4.96%) Continuous Improvement
15 12 (4.58%) Marketing Strategy
15 12 (4.58%) B2C
15 12 (4.58%) Logistics
16 11 (4.20%) Data Management
Programming Languages
1 17 (6.49%) JavaScript
1 17 (6.49%) SQL
2 6 (2.29%) PHP
3 5 (1.91%) C#
3 5 (1.91%) Java
3 5 (1.91%) Shell Script
4 4 (1.53%) Perl
5 2 (0.76%) Groovy
5 2 (0.76%) Ruby
6 1 (0.38%) T-SQL
6 1 (0.38%) VBScript
6 1 (0.38%) VB
6 1 (0.38%) ActionScript
6 1 (0.38%) Python
6 1 (0.38%) PHP5
6 1 (0.38%) PHP4
Qualifications
1 34 (12.98%) Degree
2 9 (3.44%) CIMA
2 9 (3.44%) ACCA
3 7 (2.67%) ISEB
3 7 (2.67%) ISTQB Foundation Certification
4 5 (1.91%) ITIL Certification
4 5 (1.91%) PMP
4 5 (1.91%) PMI Certification
5 4 (1.53%) Security Cleared
6 3 (1.15%) HND
7 2 (0.76%) PRINCE2 Practitioner
7 2 (0.76%) MBA
8 1 (0.38%) HNC
8 1 (0.38%) Cisco Certification
8 1 (0.38%) PRINCE2 Certification
8 1 (0.38%) ISTQB
8 1 (0.38%) SC Cleared
Quality Assurance & Compliance
1 7 (2.67%) QA
2 5 (1.91%) SLA
3 2 (0.76%) GMP
4 1 (0.38%) Data Quality
System Software
1 1 (0.38%) VMware ESX
1 1 (0.38%) NDS
1 1 (0.38%) Firmware
1 1 (0.38%) XenApp
1 1 (0.38%) XenDesktop
1 1 (0.38%) Citrix Presentation Server
1 1 (0.38%) VMware Infrastructure
Systems Management
1 8 (3.05%) HP Quality Center
2 2 (0.76%) Cisco UCCX
3 1 (0.38%) XenMobile
3 1 (0.38%) SCCM
3 1 (0.38%) SCVMM
Vendors
1 39 (14.89%) SAP
2 27 (10.31%) Microsoft
3 14 (5.34%) Google
3 14 (5.34%) Adobe
4 11 (4.20%) Salesforce.com
5 10 (3.82%) Omniture
5 10 (3.82%) Oracle
6 9 (3.44%) HP
7 6 (2.29%) Eloqua
7 6 (2.29%) Nokia Solutions and Networks
7 6 (2.29%) Cisco
8 5 (1.91%) Lotus
8 5 (1.91%) BMC
8 5 (1.91%) Remedy
9 4 (1.53%) Coremetrics
10 3 (1.15%) VMware
10 3 (1.15%) ATG
10 3 (1.15%) IBM
10 3 (1.15%) Mapinfo
10 3 (1.15%) SmartFocus
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