The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Marketing
Rank 29 21 29
Rank change year-on-year
-8 +8
Contract jobs citing Marketing 124 151 141
As % of all contract IT jobs located in Berkshire 5.27% 6.16% 5.72%
As % of the General category 14.17% 13.98% 14.02%
Number of daily rates quoted 67 58 58
Median daily rate £325 £325 £325
90% offered a daily rate of more than £169 £182 £225
10% offered a daily rate of more than £425 £500 £475
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 16 7 8
Median hourly rate £18.00 £17.50 £19.75
Median hourly rate % change year-on-year
+2.85% -11.39%
90% offered a hourly rate of more than £12.46 £13.10 £13.00
10% offered a hourly rate of more than £28.50 £20.00 £22.75
UK excluding London median hourly rate £18.00 £20.00 £22.00
% change year-on-year
-10.00% -9.09%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
875 1080 1006
As % of all contract IT jobs located in Berkshire 37.19% 44.05% 40.78%
Number of daily rates quoted 410 509 440
Median daily rate £385 £375 £368
Median daily rate % change year-on-year
+2.66% +2.04%
90% offered a daily rate of more than £200 £225 £225
10% offered a daily rate of more than £525 £513 £500
UK excluding London median daily rate £400 £400 £379
% change year-on-year
- +5.54%
Number of hourly rates quoted 32 19 15
Median hourly rate £16.50 £17.50 £19.00
Median hourly rate % change year-on-year
-5.71% -7.89%
90% offered a hourly rate of more than £11.50 £11.00 £13.20
10% offered a hourly rate of more than £25.00 £38.60 £22.00
UK excluding London median hourly rate £25.00 £22.50 £23.63
% change year-on-year
+11.11% -4.76%

Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 29 June 2016.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 29 June 2016.

Marketing Hourly Rate Histogram in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +11 57 £288 +15.00% 10
Bracknell -12 22 £215 -43.42% 2
Maidenhead +2 10 £425 +44.68% 1
Slough -12 7 £363 +35.51% 2
Newbury -6 2 £375 +20.00% 8
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 June 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 68 (27.53%) Digital Marketing
2 49 (19.84%) Telecoms
3 47 (19.03%) Finance
4 45 (18.22%) Business Intelligence
5 44 (17.81%) SEO
5 44 (17.81%) Degree
6 40 (16.19%) Project Management
7 37 (14.98%) SAP
8 35 (14.17%) MS Excel
8 35 (14.17%) Marketo
9 34 (13.77%) Microsoft
9 34 (13.77%) Manufacturing
10 33 (13.36%) B2B
10 33 (13.36%) CSS
11 29 (11.74%) Analytics
11 29 (11.74%) Pay per click
11 29 (11.74%) Marketing Automation
12 28 (11.34%) Mentoring
12 28 (11.34%) Salesforce.com
12 28 (11.34%) Electronics
12 28 (11.34%) Programme Management
13 27 (10.93%) SAP Oil and Gas
13 27 (10.93%) Windows
14 26 (10.53%) Agile Software Development
15 24 (9.72%) Stakeholder Management
15 24 (9.72%) HTML
16 22 (8.91%) HTTP
16 22 (8.91%) Workflow
16 22 (8.91%) Social Media
17 20 (8.10%) SaaS

Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (7.69%) CMS
2 10 (4.05%) Drupal
3 7 (2.83%) IIS
4 6 (2.43%) Magnolia
5 5 (2.02%) Joomla!
5 5 (2.02%) WordPress
6 4 (1.62%) Adobe Experience Manager
6 4 (1.62%) IBM Notes
6 4 (1.62%) SharePoint
7 3 (1.21%) SAS
8 2 (0.81%) Exchange Server 2013
9 1 (0.40%) Apache Spark
9 1 (0.40%) Documentum
9 1 (0.40%) Exchange Server 2003
9 1 (0.40%) Exchange Server 2007
9 1 (0.40%) Exchange Server 2010
9 1 (0.40%) MS Exchange
9 1 (0.40%) nginx
Applications
1 35 (14.17%) MS Excel
2 16 (6.48%) MS Office
3 13 (5.26%) MS PowerPoint
4 4 (1.62%) Photoshop
5 2 (0.81%) Adobe Creative Suite
5 2 (0.81%) Spreadsheet
6 1 (0.40%) Adobe Illustrator
Business Applications
1 27 (10.93%) SAP Oil and Gas
2 17 (6.88%) Eloqua
3 3 (1.21%) Unica
3 3 (1.21%) WebTrends
4 1 (0.40%) Adobe Campaign
Cloud Services
1 20 (8.10%) SaaS
2 11 (4.45%) Microsoft Azure
3 6 (2.43%) Google Analytics
4 5 (2.02%) Office 365
5 2 (0.81%) AdWords
5 2 (0.81%) IaaS
6 1 (0.40%) Force.com
6 1 (0.40%) SmartFocus
6 1 (0.40%) Taleo
6 1 (0.40%) Yammer
Communications & Networking
1 22 (8.91%) HTTP
2 17 (6.88%) DHCP
2 17 (6.88%) DNS
3 16 (6.48%) Software-Defined Networking
4 15 (6.07%) IPsec
4 15 (6.07%) IPv6
4 15 (6.07%) TCP/IP
4 15 (6.07%) VPN
5 14 (5.67%) Internet
6 9 (3.64%) BGP
7 8 (3.24%) Intranet
8 4 (1.62%) SMS
9 3 (1.21%) 3G
9 3 (1.21%) 4G
9 3 (1.21%) SNMP
10 2 (0.81%) SSL
10 2 (0.81%) Wireless
10 2 (0.81%) Wireshark
11 1 (0.40%) ISUP
11 1 (0.40%) Megaco
Database & Business Intelligence
1 13 (5.26%) BusinessObjects
2 9 (3.64%) BusinessObjects Web Intelligence
2 9 (3.64%) Data Warehouse
3 8 (3.24%) Relational Database
4 7 (2.83%) Xcelsius
5 6 (2.43%) Big Data
6 5 (2.02%) RDBMS
6 5 (2.02%) SQL Server
7 3 (1.21%) Oracle Database
7 3 (1.21%) SAP BW
8 2 (0.81%) MS Access
8 2 (0.81%) Oracle Reports
8 2 (0.81%) PostgreSQL
8 2 (0.81%) Power BI
8 2 (0.81%) QlikView
8 2 (0.81%) SAS EBI
8 2 (0.81%) SQL Server Integration Services
8 2 (0.81%) SQL Server Reporting Services
9 1 (0.40%) MySQL
9 1 (0.40%) PowerCenter
Development Applications
1 5 (2.02%) Visual Studio
2 4 (1.62%) Git (software)
3 2 (0.81%) Grunt
3 2 (0.81%) Jenkins
3 2 (0.81%) Sonatype Nexus
3 2 (0.81%) Team Foundation Server
General
1 49 (19.84%) Telecoms
2 47 (19.03%) Finance
3 34 (13.77%) Manufacturing
4 28 (11.34%) Electronics
5 18 (7.29%) German Language
6 16 (6.48%) Advertising
7 12 (4.86%) Brand Awareness
8 11 (4.45%) Retail
9 10 (4.05%) Publishing
10 8 (3.24%) Legal
11 5 (2.02%) Games
12 3 (1.21%) Banking
12 3 (1.21%) Law
12 3 (1.21%) Spanish Language
13 2 (0.81%) Italian Language
13 2 (0.81%) Polish Language
13 2 (0.81%) Portuguese Language
14 1 (0.40%) Automotive
14 1 (0.40%) Billing
Job Titles
1 38 (15.38%) Analyst
2 26 (10.53%) Marketing Specialist
3 22 (8.91%) Support Engineer
4 15 (6.07%) Automation Specialist
4 15 (6.07%) Marketing Automation Specialist
4 15 (6.07%) Marketing Executive
5 14 (5.67%) Digital Executive
6 13 (5.26%) Digital Marketing Executive
6 13 (5.26%) Marketing Manager
7 12 (4.86%) Business Analyst
7 12 (4.86%) Developer
8 11 (4.45%) Product Owner
9 9 (3.64%) Web Analyst
10 8 (3.24%) Business Intelligence Analyst
11 7 (2.83%) Architect
11 7 (2.83%) Consultant
11 7 (2.83%) Coordinator
11 7 (2.83%) Digital Product Owner
11 7 (2.83%) Network Support
11 7 (2.83%) Network Support Engineer
Libraries, Frameworks & Software Standards
1 33 (13.36%) CSS
2 24 (9.72%) HTML
3 17 (6.88%) .NET
4 15 (6.07%) XML
5 7 (2.83%) .NET Framework
6 5 (2.02%) ASP.NET
6 5 (2.02%) ASP.NET MVC
6 5 (2.02%) DCOM
6 5 (2.02%) Node.js
6 5 (2.02%) Web Services
7 4 (1.62%) REST
8 3 (1.21%) COM
8 3 (1.21%) SOAP
9 2 (0.81%) Backbone.js
9 2 (0.81%) CSS3
9 2 (0.81%) HTML5
9 2 (0.81%) jQuery
9 2 (0.81%) LESS
9 2 (0.81%) Sass
10 1 (0.40%) Mason
Miscellaneous
1 22 (8.91%) Social Media
2 18 (7.29%) Analytical Skills
3 16 (6.48%) User Experience
4 15 (6.07%) Digital Media
4 15 (6.07%) Public Cloud
5 14 (5.67%) Computer Science
6 12 (4.86%) Management Information System
7 10 (4.05%) Virtual Team
8 8 (3.24%) Replication
9 4 (1.62%) Data Integration
9 4 (1.62%) Mobile App
10 3 (1.21%) Copywriting
10 3 (1.21%) Enterprise Software
10 3 (1.21%) Health Informatics
10 3 (1.21%) Informatics
11 2 (0.81%) Animation
11 2 (0.81%) Blog
11 2 (0.81%) Graphic Design
11 2 (0.81%) Statistics
11 2 (0.81%) Video Editing
Operating Systems
1 27 (10.93%) Windows
2 11 (4.45%) Linux
3 10 (4.05%) Windows Server
4 9 (3.64%) Red Hat Enterprise Linux
4 9 (3.64%) Ubuntu
5 3 (1.21%) Android
6 2 (0.81%) Apple iOS
6 2 (0.81%) Windows Server 2012
7 1 (0.40%) Unix
7 1 (0.40%) Windows 2000
7 1 (0.40%) Windows 7
7 1 (0.40%) Windows 8
7 1 (0.40%) Windows NT
7 1 (0.40%) Windows Server 2003
7 1 (0.40%) Windows Server 2008
Processes & Methodologies
1 68 (27.53%) Digital Marketing
2 45 (18.22%) Business Intelligence
3 44 (17.81%) SEO
4 40 (16.19%) Project Management
5 33 (13.36%) B2B
6 29 (11.74%) Analytics
6 29 (11.74%) Marketing Automation
6 29 (11.74%) Pay per click
7 28 (11.34%) Mentoring
7 28 (11.34%) Programme Management
8 26 (10.53%) Agile Software Development
9 24 (9.72%) Stakeholder Management
10 22 (8.91%) Workflow
11 19 (7.69%) CRM
12 18 (7.29%) E-Commerce
12 18 (7.29%) Presales
13 16 (6.48%) Integrated Marketing
13 16 (6.48%) Process Improvement
14 15 (6.07%) Load Balancing
14 15 (6.07%) Online Marketing
Programming Languages
1 17 (6.88%) C#
1 17 (6.88%) JavaScript
1 17 (6.88%) SQL
2 14 (5.67%) VB
3 13 (5.26%) C
4 12 (4.86%) C++
5 9 (3.64%) PowerShell
5 9 (3.64%) VBScript
6 7 (2.83%) Java
6 7 (2.83%) PHP
6 7 (2.83%) PL/SQL
6 7 (2.83%) VB.NET
7 5 (2.02%) Python
7 5 (2.02%) VB6
8 1 (0.40%) Apex Code
8 1 (0.40%) Apple Swift
8 1 (0.40%) Objective-C
8 1 (0.40%) R
8 1 (0.40%) Ruby
Qualifications
1 44 (17.81%) Degree
2 12 (4.86%) MCSA
2 12 (4.86%) MCSD
2 12 (4.86%) MCSE
2 12 (4.86%) Microsoft Certification
3 2 (0.81%) PMI Certification
4 1 (0.40%) A+ Certification
4 1 (0.40%) ACCA
4 1 (0.40%) MBA
Quality Assurance & Compliance
1 9 (3.64%) Data Quality
2 8 (3.24%) QA
3 3 (1.21%) SLA
4 2 (0.81%) COBIT
5 1 (0.40%) Sarbanes-Oxley
System Software
1 15 (6.07%) Hyper-V
2 2 (0.81%) Active Directory
2 2 (0.81%) VMware Infrastructure
3 1 (0.40%) VMware ESX
3 1 (0.40%) vSphere
Systems Management
1 15 (6.07%) Systems Management Server (SMS)
2 4 (1.62%) TeamSite
3 2 (0.81%) Ansible
4 1 (0.40%) WSUS
Vendors
1 37 (14.98%) SAP
2 35 (14.17%) Marketo
3 34 (13.77%) Microsoft
4 28 (11.34%) Salesforce.com
5 17 (6.88%) Aprimo
6 14 (5.67%) Oracle
7 9 (3.64%) Adobe
7 9 (3.64%) Red Hat
8 8 (3.24%) Google
9 4 (1.62%) Lotus
9 4 (1.62%) Teradata
10 3 (1.21%) NetSuite
10 3 (1.21%) Tealium
11 2 (0.81%) Facebook
11 2 (0.81%) hybris
11 2 (0.81%) LANDesk
11 2 (0.81%) Salesforce Marketing Cloud
11 2 (0.81%) VMware
12 1 (0.40%) Amdocs
12 1 (0.40%) NetScout
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