The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Marketing
Rank 35 38 28
Rank change year-on-year
+3 -10
Contract jobs citing Marketing 119 121 143
As % of all contract IT jobs located in Berkshire 4.76% 4.28% 5.30%
As % of the General category 11.81% 10.43% 12.33%
Number of daily rates quoted 59 45 55
Average daily rate £350 £325 £325
Average daily rate % change year-on-year
+7.69% -
90% offered a daily rate of more than £192 £133 £198
10% offered a daily rate of more than £430 £474 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 10 7 7
Average hourly rate £16.00 £16.25 £24.50
Average hourly rate % change year-on-year
-1.53% -33.67%
UK excluding London average hourly rate £17.25 £16.25 £21.50
% change year-on-year
+6.15% -24.41%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
1008 1160 1160
As % of all contract IT jobs located in Berkshire 40.35% 41.08% 42.98%
Number of daily rates quoted 433 527 535
Average daily rate £400 £385 £375
Average daily rate % change year-on-year
+3.89% +2.66%
90% offered a daily rate of more than £225 £200 £210
10% offered a daily rate of more than £550 £525 £500
UK excluding London average daily rate £400 £400 £380
% change year-on-year
- +5.26%
Number of hourly rates quoted 22 25 31
Average hourly rate £16.00 £18.00 £19.00
Average hourly rate % change year-on-year
-11.11% -5.26%
90% offered a hourly rate of more than £11.25 £12.14 £13.00
10% offered a hourly rate of more than £20.00 £30.40 £25.18
UK excluding London average hourly rate £28.00 £25.00 £25.00
% change year-on-year
+12.00% -

Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Berkshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 29 April 2016.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +23 55 £350 +7.69% 11
Bracknell -5 22 £325 +52.82% 7
Maidenhead +6 10 £375 -0.99% 2
Slough 0 7 £381 +73.29% 3
Newbury +4 1 £375 +3.44% 4
Wokingham - 1 £525 -
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 April 2016, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 64 (26.02%) Digital Marketing
2 60 (24.39%) Telecoms
3 58 (23.58%) Finance
4 48 (19.51%) SEO
5 38 (15.45%) Business Intelligence
6 36 (14.63%) Agile Software Development
7 35 (14.23%) Windows
8 34 (13.82%) Analytics
9 33 (13.41%) Manufacturing
10 31 (12.60%) SAP
10 31 (12.60%) Marketo
10 31 (12.60%) Degree
11 30 (12.20%) B2B
11 30 (12.20%) Project Management
11 30 (12.20%) Microsoft
12 29 (11.79%) CSS
12 29 (11.79%) Electronics
13 28 (11.38%) Programme Management
13 28 (11.38%) MS Excel
14 27 (10.98%) SAP Oil and Gas
15 25 (10.16%) Stakeholder Management
16 24 (9.76%) HTML
17 23 (9.35%) C#
17 23 (9.35%) .NET
17 23 (9.35%) Salesforce.com
17 23 (9.35%) Marketing Automation
18 22 (8.94%) CMS
18 22 (8.94%) Mentoring
19 20 (8.13%) JavaScript
20 19 (7.72%) E-Commerce

Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 29 April 2016, IT contractor jobs across the Berkshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 22 (8.94%) CMS
2 14 (5.69%) IIS
3 10 (4.07%) Drupal
4 7 (2.85%) SharePoint
5 6 (2.44%) Magnolia
5 6 (2.44%) WordPress
6 5 (2.03%) Joomla!
6 5 (2.03%) Node.js
6 5 (2.03%) SAS
7 4 (1.63%) IBM Notes
7 4 (1.63%) Sitecore CMS
8 3 (1.22%) Adobe Experience Manager
9 2 (0.81%) MS Exchange
10 1 (0.41%) Apache Spark
10 1 (0.41%) Exchange Server 2003
10 1 (0.41%) Exchange Server 2010
10 1 (0.41%) Exchange Server 2013
10 1 (0.41%) nginx
10 1 (0.41%) SharePoint 2010
10 1 (0.41%) Skype for Business
Applications
1 28 (11.38%) MS Excel
2 14 (5.69%) MS PowerPoint
3 12 (4.88%) MS Office
4 2 (0.81%) Photoshop
4 2 (0.81%) Spreadsheet
5 1 (0.41%) Adobe Creative Suite
5 1 (0.41%) Adobe Illustrator
5 1 (0.41%) MS Visio
Business Applications
1 27 (10.98%) SAP Oil and Gas
2 14 (5.69%) Eloqua
3 4 (1.63%) Adobe Campaign
4 3 (1.22%) Unica
5 1 (0.41%) CSG Singleview
5 1 (0.41%) Sage 200
5 1 (0.41%) WebTrends
Cloud Services
1 16 (6.50%) SaaS
2 10 (4.07%) Microsoft Azure
3 6 (2.44%) Google Analytics
3 6 (2.44%) SmartFocus
4 4 (1.63%) AdWords
4 4 (1.63%) Google Tag Manager
4 4 (1.63%) Office 365
5 3 (1.22%) IaaS
6 2 (0.81%) Cloud Computing
7 1 (0.41%) Force.com
7 1 (0.41%) Mimecast
Communications & Networking
1 18 (7.32%) HTTP
2 15 (6.10%) DHCP
2 15 (6.10%) DNS
3 12 (4.88%) VPN
4 11 (4.47%) IPsec
4 11 (4.47%) IPv6
4 11 (4.47%) Software-Defined Networking
4 11 (4.47%) TCP/IP
5 10 (4.07%) Internet
6 9 (3.66%) BGP
7 8 (3.25%) Intranet
8 4 (1.63%) SMS
9 3 (1.22%) LAN
10 2 (0.81%) Broadband
10 2 (0.81%) SSL
10 2 (0.81%) WAN
10 2 (0.81%) Wireless
11 1 (0.41%) 3G
11 1 (0.41%) Firewall
11 1 (0.41%) MPLS
Database & Business Intelligence
1 11 (4.47%) SQL Server
2 7 (2.85%) Data Warehouse
3 6 (2.44%) Relational Database
4 5 (2.03%) Oracle Database
4 5 (2.03%) RDBMS
5 4 (1.63%) Big Data
5 4 (1.63%) BusinessObjects
5 4 (1.63%) Power BI
5 4 (1.63%) SQL Server Integration Services
6 3 (1.22%) SQL Server Analysis Services
7 2 (0.81%) Base SAS
7 2 (0.81%) BusinessObjects Web Intelligence
7 2 (0.81%) OLAP
7 2 (0.81%) OLAP Cube
7 2 (0.81%) QlikView
7 2 (0.81%) SAP BW
7 2 (0.81%) SAS EBI
8 1 (0.41%) MySQL
8 1 (0.41%) PowerCenter
8 1 (0.41%) SQL Server 2014
Development Applications
1 5 (2.03%) Visual Studio
2 4 (1.63%) Team Foundation Server
3 3 (1.22%) Git (software)
4 2 (0.81%) Jenkins
4 2 (0.81%) Sonatype Nexus
5 1 (0.41%) Grunt
5 1 (0.41%) JUnit
5 1 (0.41%) Maven
General
1 60 (24.39%) Telecoms
2 58 (23.58%) Finance
3 33 (13.41%) Manufacturing
4 29 (11.79%) Electronics
5 16 (6.50%) German Language
6 11 (4.47%) Advertising
7 10 (4.07%) Retail
8 8 (3.25%) Brand Awareness
9 7 (2.85%) Legal
9 7 (2.85%) Publishing
10 4 (1.63%) Billing
11 3 (1.22%) Banking
11 3 (1.22%) Law
11 3 (1.22%) Spanish Language
12 2 (0.81%) Automotive
12 2 (0.81%) Italian Language
12 2 (0.81%) Polish Language
12 2 (0.81%) Portuguese Language
13 1 (0.41%) Games
13 1 (0.41%) General Ledger
Job Titles
1 42 (17.07%) Analyst
2 28 (11.38%) Marketing Specialist
3 18 (7.32%) Product Owner
3 18 (7.32%) Support Engineer
4 15 (6.10%) Automation Specialist
4 15 (6.10%) Digital Executive
4 15 (6.10%) Marketing Automation Specialist
5 14 (5.69%) Developer
5 14 (5.69%) Digital Marketing Executive
5 14 (5.69%) Marketing Executive
6 11 (4.47%) Digital Product Owner
7 10 (4.07%) Architect
7 10 (4.07%) Business Analyst
7 10 (4.07%) Data Analyst
8 9 (3.66%) Consultant
9 8 (3.25%) Data Architect
9 8 (3.25%) Marketing Manager
9 8 (3.25%) Web Analyst
9 8 (3.25%) Web Developer
10 7 (2.85%) .NET Web Developer
Libraries, Frameworks & Software Standards
1 29 (11.79%) CSS
2 24 (9.76%) HTML
3 23 (9.35%) .NET
4 14 (5.69%) .NET Framework
5 13 (5.28%) XML
6 12 (4.88%) ASP.NET
7 8 (3.25%) CSS3
7 8 (3.25%) HTML5
7 8 (3.25%) jQuery
8 7 (2.85%) Twitter Bootstrap
9 5 (2.03%) ASP.NET MVC
9 5 (2.03%) DCOM
10 3 (1.22%) ASP.NET 2.0
10 3 (1.22%) COM
11 2 (0.81%) REST
12 1 (0.41%) Backbone.js
12 1 (0.41%) Laravel
12 1 (0.41%) LESS
12 1 (0.41%) Sass
12 1 (0.41%) SciPy
Miscellaneous
1 19 (7.72%) Social Media
2 16 (6.50%) Analytical Skills
3 15 (6.10%) User Experience
4 11 (4.47%) Computer Science
4 11 (4.47%) Public Cloud
5 9 (3.66%) Digital Media
6 8 (3.25%) Data Integration
7 6 (2.44%) Management Information System
8 5 (2.03%) Mobile App
8 5 (2.03%) Replication
9 4 (1.63%) Data Extraction
9 4 (1.63%) Visualisation
10 3 (1.22%) Copywriting
10 3 (1.22%) Data Centre
10 3 (1.22%) Foreign Exchange (FX)
10 3 (1.22%) Handset
10 3 (1.22%) Pricing Data
11 2 (0.81%) Blog
11 2 (0.81%) Informatics
11 2 (0.81%) PMI
Operating Systems
1 35 (14.23%) Windows
2 19 (7.72%) Windows Server
3 12 (4.88%) Linux
4 9 (3.66%) Red Hat Enterprise Linux
4 9 (3.66%) Ubuntu
4 9 (3.66%) Windows Server 2008
5 5 (2.03%) Android
6 4 (1.63%) Apple iOS
6 4 (1.63%) Windows 7
6 4 (1.63%) Windows 8
7 2 (0.81%) Windows Server 2003
7 2 (0.81%) Windows Vista
7 2 (0.81%) Windows XP
8 1 (0.41%) AIX
8 1 (0.41%) Mac OS
8 1 (0.41%) Windows 2000
8 1 (0.41%) Windows Server 2012
Processes & Methodologies
1 64 (26.02%) Digital Marketing
2 48 (19.51%) SEO
3 38 (15.45%) Business Intelligence
4 36 (14.63%) Agile Software Development
5 34 (13.82%) Analytics
6 30 (12.20%) B2B
6 30 (12.20%) Project Management
7 28 (11.38%) Programme Management
8 25 (10.16%) Stakeholder Management
9 23 (9.35%) Marketing Automation
10 22 (8.94%) Mentoring
11 19 (7.72%) E-Commerce
11 19 (7.72%) Pay per click
11 19 (7.72%) Workflow
12 17 (6.91%) Data Analysis
12 17 (6.91%) Migration
13 16 (6.50%) CRM
14 15 (6.10%) Email Marketing
15 13 (5.28%) Data Management
16 12 (4.88%) Presales
Programming Languages
1 23 (9.35%) C#
2 20 (8.13%) JavaScript
3 14 (5.69%) SQL
3 14 (5.69%) VB
4 12 (4.88%) C
4 12 (4.88%) C++
5 9 (3.66%) PowerShell
5 9 (3.66%) VBScript
6 7 (2.85%) Java
6 7 (2.85%) PHP
6 7 (2.85%) VB.NET
7 5 (2.03%) VB6
8 4 (1.63%) Python
9 1 (0.41%) Apex Code
9 1 (0.41%) Objective-C
9 1 (0.41%) T-SQL
Qualifications
1 31 (12.60%) Degree
2 8 (3.25%) MCSA
2 8 (3.25%) MCSD
2 8 (3.25%) MCSE
2 8 (3.25%) Microsoft Certification
3 3 (1.22%) ACCA
4 2 (0.81%) PMI Certification
4 2 (0.81%) Security Cleared
5 1 (0.41%) BPSS Clearance
5 1 (0.41%) CIMA
5 1 (0.41%) MBA
5 1 (0.41%) MCP
5 1 (0.41%) SC Cleared
Quality Assurance & Compliance
1 10 (4.07%) Data Quality
2 7 (2.85%) QA
3 1 (0.41%) P3O
3 1 (0.41%) SLA
System Software
1 13 (5.28%) Hyper-V
2 4 (1.63%) Active Directory
3 2 (0.81%) VMware Infrastructure
4 1 (0.41%) VMware ESX
4 1 (0.41%) vSphere
Systems Management
1 11 (4.47%) Systems Management Server (SMS)
2 3 (1.22%) TeamSite
3 2 (0.81%) Ansible
3 2 (0.81%) SCCM
3 2 (0.81%) SCOM
4 1 (0.41%) WSUS
Vendors
1 31 (12.60%) Marketo
1 31 (12.60%) SAP
2 30 (12.20%) Microsoft
3 23 (9.35%) Salesforce.com
4 14 (5.69%) Aprimo
5 11 (4.47%) Google
6 10 (4.07%) Oracle
7 9 (3.66%) Red Hat
8 7 (2.85%) Adobe
8 7 (2.85%) Salesforce Marketing Cloud
9 4 (1.63%) LANDesk
9 4 (1.63%) Lotus
9 4 (1.63%) Sitecore
9 4 (1.63%) VMware
10 3 (1.22%) NetSuite
11 2 (0.81%) BT
11 2 (0.81%) Facebook
11 2 (0.81%) Teradata
12 1 (0.41%) FatWire
12 1 (0.41%) Huawei
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