The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 24 17 35
Rank change year-on-year
-7 +18
Contract jobs citing Marketing 131 168 117
As % of all contract IT jobs located in Berkshire 5.89% 6.78% 4.84%
As % of the General category 16.00% 16.08% 12.02%
Number of daily rates quoted 65 87 52
Median daily rate £363 £355 £350
Median daily rate % change year-on-year
+2.11% +1.42%
90% offered a daily rate of more than £235 £200 £226
10% offered a daily rate of more than £466 £503 £495
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 12 9 7
Median hourly rate £16.75 £15.50 £16.00
Median hourly rate % change year-on-year
+8.06% -3.12%
90% offered a hourly rate of more than £13.00 £14.00 £12.60
10% offered a hourly rate of more than £19.45 £36.00 £18.40
UK excluding London median hourly rate £17.50 £33.15 £25.00
% change year-on-year
-47.20% +32.58%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
819 1045 973
As % of all contract IT jobs located in Berkshire 36.84% 42.17% 40.22%
Number of daily rates quoted 368 545 399
Median daily rate £400 £400 £375
Median daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £267 £208 £225
10% offered a daily rate of more than £550 £525 £500
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 38 26 18
Median hourly rate £19.31 £21.50 £19.00
Median hourly rate % change year-on-year
-10.20% +13.15%
90% offered a hourly rate of more than £12.00 £13.00 £12.00
10% offered a hourly rate of more than £38.50 £43.50 £100.50
UK excluding London median hourly rate £20.50 £30.00 £26.50
% change year-on-year
-31.66% +13.20%

Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 26 September 2016.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +9 37 £360 +31.98% 14
Bracknell -19 24 £325 +1.56% 4
Slough +1 13 £363 -4.91% 6
Maidenhead -3 10 £425 +3.34% 2
Newbury +6 8 £375 -22.68% 2
Wokingham -10 1 - - 1
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 26 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 83 (33.07%) Digital Marketing
2 69 (27.49%) Telecoms
3 62 (24.70%) Finance
4 55 (21.91%) HTML
5 53 (21.12%) Business Intelligence
6 50 (19.92%) CSS
6 50 (19.92%) Degree
7 48 (19.12%) Analytics
8 46 (18.33%) SAP
9 45 (17.93%) Manufacturing
10 39 (15.54%) Electronics
10 39 (15.54%) SAP Oil and Gas
11 38 (15.14%) Programme Management
11 38 (15.14%) MS Excel
12 36 (14.34%) Microsoft
12 36 (14.34%) Analytical Skills
13 35 (13.94%) Project Management
13 35 (13.94%) SEO
14 34 (13.55%) Windows
15 30 (11.95%) JavaScript
16 29 (11.55%) B2B
17 27 (10.76%) HTTP
18 26 (10.36%) Salesforce.com
18 26 (10.36%) Agile Software Development
18 26 (10.36%) Marketing Automation
19 25 (9.96%) CRM
19 25 (9.96%) Social Media
20 24 (9.56%) SQL
20 24 (9.56%) Workflow
21 23 (9.16%) Stakeholder Management

Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (6.77%) CMS
2 16 (6.37%) IIS
3 13 (5.18%) Apache
4 8 (3.19%) Drupal
5 7 (2.79%) WordPress
6 6 (2.39%) Adobe Experience Manager
6 6 (2.39%) SAS
7 5 (1.99%) Joomla!
8 4 (1.59%) SharePoint
9 2 (0.80%) Apache Solr
9 2 (0.80%) IBM Notes
9 2 (0.80%) Magnolia
10 1 (0.40%) Apache Spark
10 1 (0.40%) Documentum
10 1 (0.40%) Exchange Server 2013
10 1 (0.40%) Tomcat
10 1 (0.40%) WebLogic
Applications
1 38 (15.14%) MS Excel
2 23 (9.16%) MS Office
3 6 (2.39%) MS PowerPoint
4 4 (1.59%) Adobe Creative Suite
4 4 (1.59%) Spreadsheet
5 3 (1.20%) Photoshop
6 1 (0.40%) SPSS
Business Applications
1 39 (15.54%) SAP Oil and Gas
2 11 (4.38%) Eloqua
3 5 (1.99%) WebTrends
4 3 (1.20%) Adobe Campaign
4 3 (1.20%) Unica
5 2 (0.80%) Dynamics AX
5 2 (0.80%) Dynamics CRM
6 1 (0.40%) Sprinklr
Cloud Services
1 19 (7.57%) SaaS
2 14 (5.58%) Google Analytics
2 14 (5.58%) Microsoft Azure
3 5 (1.99%) Office 365
4 4 (1.59%) Amazon AWS
4 4 (1.59%) Yammer
5 3 (1.20%) Azure Active Directory
5 3 (1.20%) SmartFocus
6 2 (0.80%) GitHub
6 2 (0.80%) Google Tag Manager
7 1 (0.40%) Adobe Creative Cloud
7 1 (0.40%) Cloud Computing
7 1 (0.40%) Force.com
7 1 (0.40%) Taleo
Communications & Networking
1 27 (10.76%) HTTP
2 20 (7.97%) Internet
2 20 (7.97%) TCP/IP
3 16 (6.37%) DNS
4 14 (5.58%) FTP
5 11 (4.38%) SSL
6 10 (3.98%) DHCP
6 10 (3.98%) Software-Defined Networking
7 9 (3.59%) IPsec
7 9 (3.59%) IPv6
7 9 (3.59%) VPN
8 6 (2.39%) 3G
8 6 (2.39%) Broadband
9 5 (1.99%) 4G
9 5 (1.99%) SMS
10 4 (1.59%) DSLAM
10 4 (1.59%) HTTPS
10 4 (1.59%) LAN
10 4 (1.59%) MPLS
10 4 (1.59%) Telnet
Database & Business Intelligence
1 11 (4.38%) MySQL
2 10 (3.98%) BusinessObjects
3 8 (3.19%) Relational Database
3 8 (3.19%) SQL Server
4 7 (2.79%) BusinessObjects Web Intelligence
4 7 (2.79%) Xcelsius
5 6 (2.39%) Big Data
6 5 (1.99%) RDBMS
6 5 (1.99%) SQL Server 2008
7 3 (1.20%) Data Mining
7 3 (1.20%) Oracle Reports
8 2 (0.80%) Data Warehouse
8 2 (0.80%) MS Access
8 2 (0.80%) SQL Server 2005
8 2 (0.80%) SQL Server Integration Services
8 2 (0.80%) SQL Server Reporting Services
9 1 (0.40%) Base SAS
9 1 (0.40%) Hadoop
9 1 (0.40%) QlikView
9 1 (0.40%) SAS Enterprise Guide
Development Applications
1 5 (1.99%) Visual Studio
2 2 (0.80%) Git (software)
2 2 (0.80%) Grunt
3 1 (0.40%) gulp
3 1 (0.40%) Jenkins
3 1 (0.40%) JIRA
3 1 (0.40%) Oracle Forms
General
1 69 (27.49%) Telecoms
2 62 (24.70%) Finance
3 45 (17.93%) Manufacturing
4 39 (15.54%) Electronics
5 14 (5.58%) German Language
6 12 (4.78%) Advertising
7 10 (3.98%) Brand Awareness
7 10 (3.98%) Retail
8 9 (3.59%) Legal
8 9 (3.59%) Publishing
9 4 (1.59%) Games
9 4 (1.59%) Law
10 2 (0.80%) Banking
10 2 (0.80%) Polish Language
11 1 (0.40%) Billing
11 1 (0.40%) Spanish Language
Job Titles
1 51 (20.32%) Analyst
2 23 (9.16%) Marketing Manager
3 20 (7.97%) Business Analyst
4 19 (7.57%) Support Engineer
5 16 (6.37%) Developer
6 13 (5.18%) Coordinator
7 11 (4.38%) Web Analyst
8 9 (3.59%) Consultant
9 8 (3.19%) Marketing Executive
10 7 (2.79%) Content Manager
10 7 (2.79%) Deployment Analyst
10 7 (2.79%) Designer
10 7 (2.79%) Digital Marketing Manager
10 7 (2.79%) Network Engineer
10 7 (2.79%) Network Support
10 7 (2.79%) Network Support Engineer
10 7 (2.79%) Product Manager
10 7 (2.79%) Product Owner
10 7 (2.79%) Senior Analyst
11 6 (2.39%) Junior
Libraries, Frameworks & Software Standards
1 55 (21.91%) HTML
2 50 (19.92%) CSS
3 11 (4.38%) .NET
4 9 (3.59%) Web Services
5 8 (3.19%) XML
6 7 (2.79%) .NET Framework
6 7 (2.79%) HTML5
6 7 (2.79%) jQuery
7 5 (1.99%) ASP.NET
7 5 (1.99%) ASP.NET MVC
7 5 (1.99%) DCOM
7 5 (1.99%) Node.js
8 4 (1.59%) CSS3
8 4 (1.59%) JSON
8 4 (1.59%) LAMP
9 3 (1.20%) COM
9 3 (1.20%) REST
10 2 (0.80%) Ajax
10 2 (0.80%) Lucene
10 2 (0.80%) SOAP
Miscellaneous
1 36 (14.34%) Analytical Skills
2 25 (9.96%) Social Media
3 22 (8.76%) User Experience
4 16 (6.37%) Management Information System
5 13 (5.18%) Digital Media
6 10 (3.98%) Replication
7 9 (3.59%) Computer Science
7 9 (3.59%) Public Cloud
8 6 (2.39%) Mobile App
8 6 (2.39%) Statistics
9 5 (1.99%) Animation
10 4 (1.59%) Copywriting
10 4 (1.59%) Graphic Design
10 4 (1.59%) Video Editing
10 4 (1.59%) Virtual Team
11 3 (1.20%) Blog
11 3 (1.20%) Clustering
11 3 (1.20%) Enterprise Software
12 2 (0.80%) iPad
12 2 (0.80%) Xbox
Operating Systems
1 34 (13.55%) Windows
2 16 (6.37%) Linux
3 14 (5.58%) Red Hat Enterprise Linux
4 8 (3.19%) Windows Server 2008
5 5 (1.99%) Windows Server
6 3 (1.20%) Android
6 3 (1.20%) Ubuntu
6 3 (1.20%) Unix
6 3 (1.20%) Windows 10
7 2 (0.80%) Apple iOS
8 1 (0.40%) Debian
8 1 (0.40%) SUSE
8 1 (0.40%) Windows 2000
8 1 (0.40%) Windows NT
8 1 (0.40%) Windows Server 2012
Processes & Methodologies
1 83 (33.07%) Digital Marketing
2 53 (21.12%) Business Intelligence
3 48 (19.12%) Analytics
4 38 (15.14%) Programme Management
5 35 (13.94%) Project Management
5 35 (13.94%) SEO
6 29 (11.55%) B2B
7 26 (10.36%) Agile Software Development
7 26 (10.36%) Marketing Automation
8 25 (9.96%) CRM
9 24 (9.56%) Workflow
10 23 (9.16%) Stakeholder Management
11 22 (8.76%) E-Commerce
12 19 (7.57%) Pay per click
13 18 (7.17%) Mentoring
14 15 (5.98%) Business Analysis
14 15 (5.98%) Migration
15 14 (5.58%) Data Management
15 14 (5.58%) Email Marketing
15 14 (5.58%) Presales
Programming Languages
1 30 (11.95%) JavaScript
2 24 (9.56%) SQL
3 12 (4.78%) Java
3 12 (4.78%) PHP
4 11 (4.38%) C#
5 10 (3.98%) Bash Shell
6 8 (3.19%) VB
7 7 (2.79%) PL/SQL
7 7 (2.79%) VB.NET
8 6 (2.39%) C++
9 5 (1.99%) VB6
10 4 (1.59%) C
11 3 (1.20%) PowerShell
11 3 (1.20%) VBScript
12 2 (0.80%) Apple Swift
12 2 (0.80%) Python
12 2 (0.80%) R
12 2 (0.80%) VBA
13 1 (0.40%) Objective-C
13 1 (0.40%) Ruby
Qualifications
1 50 (19.92%) Degree
2 9 (3.59%) MCSA
2 9 (3.59%) MCSE
2 9 (3.59%) Microsoft Certification
3 7 (2.79%) MCSD
4 3 (1.20%) ACCA
5 2 (0.80%) CIMA
5 2 (0.80%) MCP
6 1 (0.40%) A+ Certification
6 1 (0.40%) MBA
Quality Assurance & Compliance
1 15 (5.98%) Data Quality
2 7 (2.79%) QA
3 6 (2.39%) SLA
4 2 (0.80%) COBIT
5 1 (0.40%) Actionable Recommendations
5 1 (0.40%) PCI DSS
5 1 (0.40%) Sarbanes-Oxley
System Software
1 12 (4.78%) VMware Infrastructure
2 9 (3.59%) Hyper-V
3 5 (1.99%) Active Directory
4 3 (1.20%) Xen
5 1 (0.40%) VMware ESX
Systems Management
1 9 (3.59%) Systems Management Server (SMS)
2 4 (1.59%) TeamSite
Vendors
1 46 (18.33%) SAP
2 36 (14.34%) Microsoft
3 26 (10.36%) Salesforce.com
4 19 (7.57%) Marketo
5 15 (5.98%) Google
6 14 (5.58%) Adobe
6 14 (5.58%) Red Hat
7 12 (4.78%) Oracle
7 12 (4.78%) VMware
8 7 (2.79%) hybris
9 6 (2.39%) Tableau
10 5 (1.99%) Aprimo
11 4 (1.59%) IBM
11 4 (1.59%) NetSuite
11 4 (1.59%) Tealium
12 3 (1.20%) Alterian
12 3 (1.20%) Epiphany
13 2 (0.80%) Ericsson
13 2 (0.80%) MicroStrategy
13 2 (0.80%) Teradata
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