The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Marketing
Rank 36 37 30
Rank change year-on-year
+1 -7
Contract jobs citing Marketing 113 118 132
As % of all contract IT jobs located in Berkshire 4.69% 4.65% 5.21%
As % of the General category 11.91% 11.00% 13.25%
Number of daily rates quoted 61 40 49
Median daily rate £350 £335 £300
Median daily rate % change year-on-year
+4.47% +11.66%
90% offered a daily rate of more than £195 £133 £175
10% offered a daily rate of more than £425 £453 £425
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 14 4 9
Median hourly rate £16.00 £17.75 £22.00
Median hourly rate % change year-on-year
-9.85% -19.31%
90% offered a hourly rate of more than £13.10 £17.50 £13.00
10% offered a hourly rate of more than £19.84 £19.40 £24.50
UK excluding London median hourly rate £16.00 £17.50 £22.00
% change year-on-year
-8.57% -20.45%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Berkshire region.

General Category
Berkshire
Contract IT job ads with a match in the
General category
949 1073 996
As % of all contract IT jobs located in Berkshire 39.36% 42.24% 39.34%
Number of daily rates quoted 423 496 439
Median daily rate £400 £375 £363
Median daily rate % change year-on-year
+6.66% +3.44%
90% offered a daily rate of more than £216 £210 £201
10% offered a daily rate of more than £524 £525 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 28 16 21
Median hourly rate £16.00 £17.50 £20.50
Median hourly rate % change year-on-year
-8.57% -14.63%
90% offered a hourly rate of more than £12.00 £10.90 £13.00
10% offered a hourly rate of more than £20.00 £32.10 £24.50
UK excluding London median hourly rate £25.00 £25.00 £25.00

Marketing
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Berkshire

Marketing
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Berkshire region.

Marketing Daily Rate Trend in Berkshire

Marketing
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Berkshire region over the 3 months to 25 May 2016.

Marketing Daily Rate Histogram in Berkshire

Marketing
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Berkshire region.

Marketing Hourly Rate Trend in Berkshire

Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Berkshire region over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +15 50 £350 +59.09% 12
Bracknell -6 22 £322 +52.42% 4
Maidenhead +3 10 £425 +12.21% 7
Slough -7 6 £350 +20.68% 2
Marketing
South East

Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 25 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Marketing.

1 72 (29.27%) Digital Marketing
2 59 (23.98%) Finance
3 57 (23.17%) Telecoms
4 52 (21.14%) SEO
5 40 (16.26%) Business Intelligence
6 39 (15.85%) Manufacturing
7 37 (15.04%) Windows
8 35 (14.23%) Degree
9 34 (13.82%) Microsoft
9 34 (13.82%) MS Excel
9 34 (13.82%) SAP
10 33 (13.41%) Agile Software Development
11 32 (13.01%) Marketo
12 31 (12.60%) Analytics
12 31 (12.60%) Programme Management
12 31 (12.60%) Electronics
12 31 (12.60%) CSS
13 30 (12.20%) B2B
13 30 (12.20%) SAP Oil and Gas
14 28 (11.38%) Project Management
15 26 (10.57%) Mentoring
16 24 (9.76%) HTML
16 24 (9.76%) Stakeholder Management
17 23 (9.35%) CMS
17 23 (9.35%) Salesforce.com
17 23 (9.35%) Pay per click
17 23 (9.35%) Marketing Automation
18 22 (8.94%) Workflow
19 21 (8.54%) HTTP
19 21 (8.54%) C#

Marketing
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (9.35%) CMS
2 12 (4.88%) IIS
3 10 (4.07%) Drupal
4 7 (2.85%) SharePoint
5 6 (2.44%) Magnolia
5 6 (2.44%) WordPress
6 5 (2.03%) Joomla!
6 5 (2.03%) Node.js
7 4 (1.63%) IBM Notes
8 3 (1.22%) Adobe Experience Manager
8 3 (1.22%) SAS
8 3 (1.22%) Sitecore CMS
9 2 (0.81%) Exchange Server 2013
9 2 (0.81%) MS Exchange
10 1 (0.41%) Documentum
10 1 (0.41%) Exchange Server 2007
10 1 (0.41%) Exchange Server 2010
10 1 (0.41%) nginx
10 1 (0.41%) SharePoint 2010
10 1 (0.41%) Skype for Business
Applications
1 34 (13.82%) MS Excel
2 15 (6.10%) MS PowerPoint
3 14 (5.69%) MS Office
4 3 (1.22%) Photoshop
5 2 (0.81%) Spreadsheet
6 1 (0.41%) Adobe Illustrator
Business Applications
1 30 (12.20%) SAP Oil and Gas
2 14 (5.69%) Eloqua
3 4 (1.63%) Adobe Campaign
4 3 (1.22%) Unica
5 2 (0.81%) WebTrends
6 1 (0.41%) Sage 200
Cloud Services
1 17 (6.91%) SaaS
2 10 (4.07%) Microsoft Azure
3 5 (2.03%) Google Analytics
4 4 (1.63%) Office 365
4 4 (1.63%) SmartFocus
5 2 (0.81%) AdWords
5 2 (0.81%) Google Tag Manager
5 2 (0.81%) IaaS
6 1 (0.41%) Cloud Computing
6 1 (0.41%) Force.com
6 1 (0.41%) Mimecast
6 1 (0.41%) Taleo
Communications & Networking
1 21 (8.54%) HTTP
2 19 (7.72%) DHCP
2 19 (7.72%) DNS
3 15 (6.10%) VPN
4 14 (5.69%) IPsec
4 14 (5.69%) IPv6
4 14 (5.69%) Software-Defined Networking
4 14 (5.69%) TCP/IP
5 11 (4.47%) Internet
6 9 (3.66%) BGP
7 8 (3.25%) Intranet
8 4 (1.63%) SMS
9 3 (1.22%) LAN
9 3 (1.22%) Wireless
10 2 (0.81%) Broadband
10 2 (0.81%) SSL
10 2 (0.81%) WAN
11 1 (0.41%) CDMA
11 1 (0.41%) GPRS
11 1 (0.41%) GSM
Database & Business Intelligence
1 10 (4.07%) SQL Server
2 7 (2.85%) Data Warehouse
3 6 (2.44%) Relational Database
4 5 (2.03%) BusinessObjects
4 5 (2.03%) Oracle Database
4 5 (2.03%) RDBMS
5 4 (1.63%) Big Data
6 3 (1.22%) Power BI
6 3 (1.22%) SAP BW
7 2 (0.81%) BusinessObjects Web Intelligence
7 2 (0.81%) QlikView
7 2 (0.81%) SAS EBI
7 2 (0.81%) SQL Server Integration Services
8 1 (0.41%) Hadoop
8 1 (0.41%) MySQL
8 1 (0.41%) PowerCenter
8 1 (0.41%) Redis
8 1 (0.41%) SAP HANA
8 1 (0.41%) SQL Server 2008
8 1 (0.41%) SQL Server Analysis Services
Development Applications
1 5 (2.03%) Visual Studio
2 4 (1.63%) Team Foundation Server
3 3 (1.22%) Git (software)
4 2 (0.81%) Jenkins
4 2 (0.81%) Sonatype Nexus
5 1 (0.41%) Grunt
5 1 (0.41%) JUnit
5 1 (0.41%) Maven
General
1 59 (23.98%) Finance
2 57 (23.17%) Telecoms
3 39 (15.85%) Manufacturing
4 31 (12.60%) Electronics
5 16 (6.50%) German Language
6 14 (5.69%) Advertising
7 11 (4.47%) Retail
8 9 (3.66%) Brand Awareness
8 9 (3.66%) Publishing
9 6 (2.44%) Legal
10 3 (1.22%) Banking
10 3 (1.22%) Games
10 3 (1.22%) Law
10 3 (1.22%) Spanish Language
11 2 (0.81%) Automotive
11 2 (0.81%) Billing
11 2 (0.81%) Italian Language
11 2 (0.81%) Polish Language
11 2 (0.81%) Portuguese Language
12 1 (0.41%) Czech Language
Job Titles
1 36 (14.63%) Analyst
2 28 (11.38%) Marketing Specialist
3 21 (8.54%) Support Engineer
4 17 (6.91%) Product Owner
5 15 (6.10%) Digital Executive
6 14 (5.69%) Automation Specialist
6 14 (5.69%) Developer
6 14 (5.69%) Digital Marketing Executive
6 14 (5.69%) Marketing Automation Specialist
6 14 (5.69%) Marketing Executive
7 10 (4.07%) Architect
7 10 (4.07%) Business Analyst
7 10 (4.07%) Digital Product Owner
7 10 (4.07%) Marketing Manager
8 8 (3.25%) Consultant
8 8 (3.25%) Data Analyst
8 8 (3.25%) Data Architect
9 7 (2.85%) Campaign Manager
9 7 (2.85%) Web Analyst
10 6 (2.44%) Network Support Engineer
Libraries, Frameworks & Software Standards
1 31 (12.60%) CSS
2 24 (9.76%) HTML
3 21 (8.54%) .NET
4 14 (5.69%) XML
5 12 (4.88%) .NET Framework
6 10 (4.07%) ASP.NET
7 6 (2.44%) CSS3
7 6 (2.44%) HTML5
7 6 (2.44%) jQuery
8 5 (2.03%) ASP.NET MVC
8 5 (2.03%) DCOM
8 5 (2.03%) Twitter Bootstrap
9 3 (1.22%) COM
10 2 (0.81%) ASP.NET 2.0
10 2 (0.81%) REST
11 1 (0.41%) Java EE
11 1 (0.41%) Mason
11 1 (0.41%) SciPy
11 1 (0.41%) Symfony
11 1 (0.41%) Visualforce
Miscellaneous
1 21 (8.54%) Social Media
2 15 (6.10%) User Experience
3 14 (5.69%) Analytical Skills
3 14 (5.69%) Computer Science
3 14 (5.69%) Public Cloud
4 11 (4.47%) Digital Media
5 9 (3.66%) Management Information System
6 7 (2.85%) Data Integration
7 6 (2.44%) Replication
8 5 (2.03%) Mobile App
9 3 (1.22%) Pricing Data
9 3 (1.22%) Visualisation
10 2 (0.81%) Blog
10 2 (0.81%) Copywriting
10 2 (0.81%) Data Centre
10 2 (0.81%) Data Extraction
10 2 (0.81%) Data Structures
10 2 (0.81%) Handset
10 2 (0.81%) Health Informatics
10 2 (0.81%) Informatics
Operating Systems
1 37 (15.04%) Windows
2 17 (6.91%) Windows Server
3 12 (4.88%) Linux
4 9 (3.66%) Red Hat Enterprise Linux
4 9 (3.66%) Ubuntu
5 7 (2.85%) Windows Server 2008
6 4 (1.63%) Android
6 4 (1.63%) Apple iOS
7 3 (1.22%) Windows 7
7 3 (1.22%) Windows 8
8 2 (0.81%) Windows 2000
8 2 (0.81%) Windows Server 2003
8 2 (0.81%) Windows Server 2012
8 2 (0.81%) Windows Vista
8 2 (0.81%) Windows XP
9 1 (0.41%) AIX
9 1 (0.41%) Mac OS
9 1 (0.41%) Unix
9 1 (0.41%) Windows NT
Processes & Methodologies
1 72 (29.27%) Digital Marketing
2 52 (21.14%) SEO
3 40 (16.26%) Business Intelligence
4 33 (13.41%) Agile Software Development
5 31 (12.60%) Analytics
5 31 (12.60%) Programme Management
6 30 (12.20%) B2B
7 28 (11.38%) Project Management
8 26 (10.57%) Mentoring
9 24 (9.76%) Stakeholder Management
10 23 (9.35%) Marketing Automation
10 23 (9.35%) Pay per click
11 22 (8.94%) Workflow
12 21 (8.54%) E-Commerce
13 16 (6.50%) Migration
13 16 (6.50%) Presales
14 15 (6.10%) CRM
14 15 (6.10%) Data Management
14 15 (6.10%) Process Improvement
15 14 (5.69%) Data Analysis
Programming Languages
1 21 (8.54%) C#
2 18 (7.32%) JavaScript
3 14 (5.69%) VB
4 13 (5.28%) SQL
5 12 (4.88%) C
5 12 (4.88%) C++
6 9 (3.66%) PowerShell
6 9 (3.66%) VBScript
7 7 (2.85%) Java
7 7 (2.85%) PHP
7 7 (2.85%) VB.NET
8 5 (2.03%) VB6
9 4 (1.63%) Python
10 2 (0.81%) Objective-C
11 1 (0.41%) Apex Code
11 1 (0.41%) Apple Swift
11 1 (0.41%) R
Qualifications
1 35 (14.23%) Degree
2 11 (4.47%) MCSA
2 11 (4.47%) MCSD
2 11 (4.47%) MCSE
2 11 (4.47%) Microsoft Certification
3 2 (0.81%) ACCA
3 2 (0.81%) PMI Certification
4 1 (0.41%) A+ Certification
4 1 (0.41%) CIMA
4 1 (0.41%) MBA
4 1 (0.41%) MCP
Quality Assurance & Compliance
1 11 (4.47%) Data Quality
2 6 (2.44%) QA
3 2 (0.81%) COBIT
4 1 (0.41%) Sarbanes-Oxley
4 1 (0.41%) SLA
System Software
1 16 (6.50%) Hyper-V
2 5 (2.03%) Active Directory
3 3 (1.22%) VMware Infrastructure
4 1 (0.41%) VMware ESX
4 1 (0.41%) vSphere
Systems Management
1 14 (5.69%) Systems Management Server (SMS)
2 3 (1.22%) TeamSite
3 2 (0.81%) Ansible
3 2 (0.81%) SCCM
3 2 (0.81%) SCOM
4 1 (0.41%) WSUS
Vendors
1 34 (13.82%) Microsoft
1 34 (13.82%) SAP
2 32 (13.01%) Marketo
3 23 (9.35%) Salesforce.com
4 14 (5.69%) Aprimo
5 9 (3.66%) Google
5 9 (3.66%) Oracle
5 9 (3.66%) Red Hat
6 5 (2.03%) Adobe
6 5 (2.03%) Salesforce Marketing Cloud
6 5 (2.03%) VMware
7 4 (1.63%) LANDesk
7 4 (1.63%) Lotus
8 3 (1.22%) NetSuite
8 3 (1.22%) Sitecore
8 3 (1.22%) Teradata
9 2 (0.81%) Facebook
9 2 (0.81%) hybris
9 2 (0.81%) Tealium
10 1 (0.41%) Virgin Media
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