The first table below looks at the demand for SEO skills in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bracknell region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank - - 21
Contract jobs citing SEO 0 0 3
As % of all contract IT jobs located in Bracknell - - 1.775%
As % of the Processes & Methodologies category - - 2.727%
Number of daily rates quoted 0 0 2
Average daily rate - - £300
UK excluding London average daily rate £256 £289 £288
% change year-on-year
-11.25% +0.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
155 95 110
As % of all contract IT jobs located in Bracknell 63.52% 64.63% 65.09%
Number of daily rates quoted 52 33 36
Average daily rate £400 £350 £375
Average daily rate % change year-on-year
+14.28% -6.66%
90% offered a daily rate of more than £165 £240 £200
10% offered a daily rate of more than £450 £450 £1,000
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 15 5 15
Average hourly rate £17.33 £11.50 £30.00
Average hourly rate % change year-on-year
+50.65% -61.66%
90% offered a hourly rate of more than £14.29 £9.50 £14.00
10% offered a hourly rate of more than £37.50 £14.50 £47.00
UK excluding London average hourly rate £31.50 £25.00 £30.00
% change year-on-year
+26.00% -16.66%
SEO
Berkshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Bracknell region as a proportion of the total demand within the Processes & Methodologies category.

Bracknell SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Bracknell region.

Bracknell SEO Daily Rate Trend

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Bracknell region.

Bracknell SEO Hourly Rate Trend

SEO
Top 13 Related IT Skills

For the 6 months to 21 May 2013, IT contractor jobs across the Bracknell region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 1 (100.00%) JavaScript
1 1 (100.00%) Photoshop
1 1 (100.00%) CSS
1 1 (100.00%) Flash
1 1 (100.00%) XHTML
1 1 (100.00%) E-Commerce
1 1 (100.00%) Fireworks
1 1 (100.00%) Internet
1 1 (100.00%) Project Management
1 1 (100.00%) Marketing
1 1 (100.00%) Degree
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) HTML5

SEO
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT contractor jobs across the Bracknell region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 1 (100.00%) CSS
1 1 (100.00%) Flash
1 1 (100.00%) XHTML
1 1 (100.00%) HTML5
Applications
1 1 (100.00%) Photoshop
1 1 (100.00%) Fireworks
Communications & Networking
1 1 (100.00%) Internet
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Development Manager
1 1 (100.00%) E-Commerce Manager
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) Project Management
1 1 (100.00%) Multivariate Testing
Programming Languages
1 1 (100.00%) JavaScript
Qualifications
1 1 (100.00%) Degree