The table below looks at the statistics for SEO skills in IT contracts advertised for the Bracknell region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 23 25 25
Rank change year-on-year
+2 0
Contract jobs citing SEO 14 6 5
As % of all contract IT jobs located in Bracknell 5.02% 2.44% 2.49%
As % of the Processes & Methodologies category 5.98% 3.03% 3.16%
Number of daily rates quoted 8 3 1
Median daily rate £250 £150 £325
Median daily rate % change year-on-year
+66.66% -53.84%
UK excluding London median daily rate £350 £285 £300
% change year-on-year
+22.80% -5.00%
Number of hourly rates quoted 4 0 1
Median hourly rate £24.25 - £15.50
UK excluding London median hourly rate £19.61 £12.50 £40.50
% change year-on-year
+56.88% -69.13%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Bracknell region.

Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
234 198 158
As % of all contract IT jobs located in Bracknell 83.87% 80.49% 78.61%
Number of daily rates quoted 114 84 81
Median daily rate £425 £400 £375
Median daily rate % change year-on-year
+6.25% +6.66%
90% offered a daily rate of more than £200 £183 £225
10% offered a daily rate of more than £550 £500 £450
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 39 23 5
Median hourly rate £12.50 £20.00 £13.00
Median hourly rate % change year-on-year
-37.50% +53.84%
90% offered a hourly rate of more than £8.81 £11.00 £9.50
10% offered a hourly rate of more than £32.00 £39.00 £15.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

SEO
Jobs Demand Trend in Bracknell

The demand trend of contract jobs across the Bracknell region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Bracknell

SEO
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Bracknell region.

SEO Daily Rate Trend in Bracknell

SEO
Daily Rate Histogram in Bracknell

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Bracknell region over the 3 months to 1 July 2016.

SEO Daily Rate Histogram in Bracknell

SEO
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Bracknell region.

SEO Hourly Rate Trend in Bracknell

SEO
Hourly Rate Histogram in Bracknell

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the Bracknell region over the 3 months to 1 July 2016.

SEO Hourly Rate Histogram in Bracknell

SEO
Top 30 Related IT Skills in Bracknell

For the 6 months to 1 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Bracknell region with a requirement for SEO.

1 17 (77.27%) Marketing
2 15 (68.18%) E-Commerce
3 13 (59.09%) Digital Marketing
4 10 (45.45%) CMS
5 9 (40.91%) Pay per click
6 8 (36.36%) Migration
7 7 (31.82%) Content Management
7 7 (31.82%) Social Media
7 7 (31.82%) Analytics
7 7 (31.82%) Project Management
8 5 (22.73%) Magnolia
9 4 (18.18%) Line Management
9 4 (18.18%) Manufacturing
10 3 (13.64%) Spanish Language
10 3 (13.64%) Online Marketing
10 3 (13.64%) Drupal
10 3 (13.64%) Digital Media
10 3 (13.64%) Advertising
10 3 (13.64%) Replication
10 3 (13.64%) HTML
10 3 (13.64%) CSS
10 3 (13.64%) Matrix Organization
11 2 (9.09%) Re-Platforming
11 2 (9.09%) User Experience
11 2 (9.09%) Digital Content Management
11 2 (9.09%) Web Services
11 2 (9.09%) IBM Notes
11 2 (9.09%) JavaScript
11 2 (9.09%) Lotus
11 2 (9.09%) Internet

SEO
Top Related IT Skills in Bracknell by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (45.45%) CMS
2 5 (22.73%) Magnolia
3 3 (13.64%) Drupal
4 2 (9.09%) IBM Notes
Applications
1 1 (4.55%) MS Excel
1 1 (4.55%) MS Office
1 1 (4.55%) MS PowerPoint
Business Applications
1 1 (4.55%) Magento
Cloud Services
1 1 (4.55%) Google Analytics
Communications & Networking
1 2 (9.09%) Internet
2 1 (4.55%) FTP
General
1 17 (77.27%) Marketing
2 4 (18.18%) Manufacturing
3 3 (13.64%) Advertising
3 3 (13.64%) Spanish Language
4 2 (9.09%) Italian Language
4 2 (9.09%) Polish Language
4 2 (9.09%) Portuguese Language
5 1 (4.55%) Retail
Job Titles
1 6 (27.27%) Content Manager
2 5 (22.73%) E-Commerce Manager
2 5 (22.73%) Web Manager
3 4 (18.18%) Web Content Manager
4 3 (13.64%) Analyst
4 3 (13.64%) Migration Manager
4 3 (13.64%) Web Analyst
5 2 (9.09%) Content Editor
5 2 (9.09%) Digital Content Manager
5 2 (9.09%) Digital Executive
5 2 (9.09%) Digital Marketing Executive
5 2 (9.09%) Marketing Executive
6 1 (4.55%) Coordinator
6 1 (4.55%) Deployment Analyst
6 1 (4.55%) Developer
6 1 (4.55%) Digital Marketing Manager
6 1 (4.55%) Marketing Manager
6 1 (4.55%) Project Manager
6 1 (4.55%) Web Developer
6 1 (4.55%) Web Project Manager
Libraries, Frameworks & Software Standards
1 3 (13.64%) CSS
1 3 (13.64%) HTML
2 2 (9.09%) Web Services
Miscellaneous
1 7 (31.82%) Social Media
2 3 (13.64%) Digital Media
2 3 (13.64%) Replication
3 2 (9.09%) Blog
3 2 (9.09%) Copywriting
3 2 (9.09%) Mobile App
3 2 (9.09%) User Experience
Processes & Methodologies
1 15 (68.18%) E-Commerce
2 13 (59.09%) Digital Marketing
3 9 (40.91%) Pay per click
4 8 (36.36%) Migration
5 7 (31.82%) Analytics
5 7 (31.82%) Content Management
5 7 (31.82%) Project Management
6 4 (18.18%) Line Management
7 3 (13.64%) Matrix Organization
7 3 (13.64%) Online Marketing
8 2 (9.09%) Agile Software Development
8 2 (9.09%) Customer Insight
8 2 (9.09%) Digital Content Management
8 2 (9.09%) Marketing Strategy
8 2 (9.09%) Project Planning
8 2 (9.09%) Re-Platforming
8 2 (9.09%) Strategic Planning
9 1 (4.55%) Data Management
9 1 (4.55%) Email Marketing
9 1 (4.55%) Web Development
Programming Languages
1 2 (9.09%) JavaScript
Qualifications
1 1 (4.55%) A+ Certification
Vendors
1 2 (9.09%) Google
1 2 (9.09%) Lotus
2 1 (4.55%) Adobe
2 1 (4.55%) Microsoft
2 1 (4.55%) SAP