The table below looks at the statistics for SEO skills in IT contracts advertised for the Bracknell region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 29 25 32
Rank change year-on-year
-4 +7
Contract jobs citing SEO 3 6 3
As % of all contract IT jobs located in Bracknell 1.24% 2.25% 1.17%
As % of the Processes & Methodologies category 1.44% 2.67% 1.63%
Number of daily rates quoted 0 3 2
Median daily rate - £175 £245
Median daily rate % change year-on-year
- -28.57%
UK excluding London median daily rate £375 £393 £330
% change year-on-year
-4.45% +18.93%
Number of hourly rates quoted 1 0 0
Median hourly rate £22.50 - -
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Bracknell region.

Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
208 225 184
As % of all contract IT jobs located in Bracknell 85.95% 84.27% 71.60%
Number of daily rates quoted 100 75 97
Median daily rate £425 £375 £330
Median daily rate % change year-on-year
+13.33% +13.63%
90% offered a daily rate of more than £200 £250 £225
10% offered a daily rate of more than £500 £475 £500
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 18 31 6
Median hourly rate £14.25 £14.50 £17.25
Median hourly rate % change year-on-year
-1.72% -15.94%
90% offered a hourly rate of more than £10.80 £7.68 £15.50
10% offered a hourly rate of more than £30.65 £39.00 £20.25
UK excluding London median hourly rate £31.00 £35.00 £25.00
% change year-on-year
-11.42% +40.00%

SEO
Jobs Demand Trend in Bracknell

The demand trend of contract jobs across the Bracknell region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Bracknell

SEO
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Bracknell region.

SEO Daily Rate Trend in Bracknell

SEO
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Bracknell region.

SEO Hourly Rate Trend in Bracknell

SEO
Top 30 Related IT Skills in Bracknell

For the 6 months to 7 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Bracknell region with a requirement for SEO.

1 8 (66.67%) E-Commerce
2 7 (58.33%) HTML
2 7 (58.33%) Marketing
3 6 (50.00%) CMS
3 6 (50.00%) CSS
4 5 (41.67%) Digital Marketing
5 4 (33.33%) Animation
6 3 (25.00%) SLA
6 3 (25.00%) Internet
6 3 (25.00%) User Experience
6 3 (25.00%) Pay per click
7 2 (16.67%) Matrix Organization
7 2 (16.67%) Analytics
7 2 (16.67%) Copywriting
7 2 (16.67%) Digital Media
7 2 (16.67%) Project Management
7 2 (16.67%) Web Services
7 2 (16.67%) JavaScript
7 2 (16.67%) Advertising
7 2 (16.67%) Project Planning
7 2 (16.67%) Replication
7 2 (16.67%) Agile Software Development
7 2 (16.67%) Retail
7 2 (16.67%) Content Management
8 1 (8.33%) Google
8 1 (8.33%) Clustering
8 1 (8.33%) Web Development
8 1 (8.33%) Website Architecture
8 1 (8.33%) Aerospace
8 1 (8.33%) Legal

SEO
Top Related IT Skills in Bracknell by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (50.00%) CMS
Communications & Networking
1 3 (25.00%) Internet
General
1 7 (58.33%) Marketing
2 2 (16.67%) Advertising
2 2 (16.67%) Retail
3 1 (8.33%) Aerospace
3 1 (8.33%) Legal
3 1 (8.33%) Manufacturing
Job Titles
1 4 (33.33%) Designer
2 2 (16.67%) Analyst
2 2 (16.67%) Online Producer
2 2 (16.67%) Web Analyst
3 1 (8.33%) Content Manager
3 1 (8.33%) Coordinator
3 1 (8.33%) Deployment Analyst
3 1 (8.33%) Developer
3 1 (8.33%) E-Commerce Designer
3 1 (8.33%) E-Commerce Manager
3 1 (8.33%) Migration Manager
3 1 (8.33%) Senior Designer
3 1 (8.33%) Web Content Manager
3 1 (8.33%) Web Developer
3 1 (8.33%) Web Manager
Libraries, Frameworks & Software Standards
1 7 (58.33%) HTML
2 6 (50.00%) CSS
3 2 (16.67%) Web Services
Miscellaneous
1 4 (33.33%) Animation
2 3 (25.00%) User Experience
3 2 (16.67%) Copywriting
3 2 (16.67%) Digital Media
3 2 (16.67%) Replication
4 1 (8.33%) Clustering
Processes & Methodologies
1 8 (66.67%) E-Commerce
2 5 (41.67%) Digital Marketing
3 3 (25.00%) Pay per click
4 2 (16.67%) Agile Software Development
4 2 (16.67%) Analytics
4 2 (16.67%) Content Management
4 2 (16.67%) Matrix Organization
4 2 (16.67%) Project Management
4 2 (16.67%) Project Planning
5 1 (8.33%) B2B
5 1 (8.33%) Digital Media Management
5 1 (8.33%) Internet Marketing
5 1 (8.33%) Link Building
5 1 (8.33%) Mentoring
5 1 (8.33%) Migration
5 1 (8.33%) Prototyping
5 1 (8.33%) Web Development
5 1 (8.33%) Website Architecture
Programming Languages
1 2 (16.67%) JavaScript
Quality Assurance & Compliance
1 3 (25.00%) SLA
Vendors
1 1 (8.33%) Google