The table below looks at the statistics for SEO skills in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 26 32 -
Rank change year-on-year
+6 -
Contract jobs citing SEO 5 3 0
As % of all contract IT jobs located in Bracknell 2.33% 1.13% -
As % of the Processes & Methodologies category 2.92% 1.85% -
Number of daily rates quoted 2 2 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 £375 -
Average daily rate % change year-on-year
-33.33% -
UK excluding London average daily rate £268 £311 £300
% change year-on-year
-13.98% +3.66%
Number of hourly rates quoted 3 0 0
Average hourly rate £15.50 - -
UK excluding London average hourly rate £21.50 £17.69 £18.00
% change year-on-year
+21.53% -1.72%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Bracknell region.

Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
171 162 73
As % of all contract IT jobs located in Bracknell 79.53% 61.13% 55.73%
Number of daily rates quoted 90 61 26
Average daily rate £375 £375 £308
Average daily rate % change year-on-year
- +21.95%
90% offered a daily rate of more than £220 £192 £175
10% offered a daily rate of more than £500 £463 £450
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 8 3 5
Average hourly rate £16.00 £16.00 £50.00
Average hourly rate % change year-on-year
- -68.00%
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

SEO
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Bracknell region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bracknell

SEO
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Bracknell region.

SEO Daily Rate Trend in Bracknell

SEO
Daily Rate Histogram in Bracknell

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Bracknell region over the 3 months to 28 August 2014.

SEO Daily Rate Histogram in Bracknell

SEO
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Bracknell region.

SEO Hourly Rate Trend in Bracknell

SEO
Hourly Rate Histogram in Bracknell

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the Bracknell region over the 3 months to 28 August 2014.

SEO Hourly Rate Histogram in Bracknell

SEO
Top 30 Related IT Skills in Bracknell

For the 6 months to 28 August 2014, IT contractor jobs across the Bracknell region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 8 (61.54%) CMS
1 8 (61.54%) Content Management
2 7 (53.85%) Analytics
3 6 (46.15%) Magnolia
3 6 (46.15%) Web Analytics
3 6 (46.15%) Pay per click
4 5 (38.46%) Marketing
4 5 (38.46%) French Language
5 4 (30.77%) Drupal
5 4 (30.77%) Email Marketing
5 4 (30.77%) Digital Marketing
5 4 (30.77%) E-Commerce
5 4 (30.77%) Social Media
6 3 (23.08%) Dutch Language
6 3 (23.08%) Mobile App
6 3 (23.08%) Marketing Strategy
6 3 (23.08%) Social Media Marketing
6 3 (23.08%) Adobe CQ
6 3 (23.08%) Retail
7 2 (15.38%) Migration
7 2 (15.38%) German Language
7 2 (15.38%) Asset Management
7 2 (15.38%) HTML
7 2 (15.38%) Adobe
7 2 (15.38%) Automotive
8 1 (7.69%) Continuous Improvement
8 1 (7.69%) Manufacturing
8 1 (7.69%) Publishing
8 1 (7.69%) Photoshop
8 1 (7.69%) MS Excel

SEO
Top Related IT Skills in Bracknell by Category

For the 6 months to 28 August 2014, IT contractor jobs across the Bracknell region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (61.54%) CMS
2 6 (46.15%) Magnolia
3 4 (30.77%) Drupal
4 3 (23.08%) Adobe CQ
Applications
1 1 (7.69%) Photoshop
1 1 (7.69%) MS Excel
Communications & Networking
1 1 (7.69%) FTP
General
1 5 (38.46%) Marketing
1 5 (38.46%) French Language
2 3 (23.08%) Retail
2 3 (23.08%) Dutch Language
3 2 (15.38%) Automotive
3 2 (15.38%) German Language
4 1 (7.69%) Manufacturing
4 1 (7.69%) Publishing
Job Titles
1 3 (23.08%) Content Editor
1 3 (23.08%) Marketing Executive
1 3 (23.08%) Digital Marketing Executive
2 2 (15.38%) Copywriter
3 1 (7.69%) Website Editor
3 1 (7.69%) Coordinator
3 1 (7.69%) Project Manager
3 1 (7.69%) Web Content Editor
3 1 (7.69%) Digital Project Manager
3 1 (7.69%) Content Manager
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
Miscellaneous
1 4 (30.77%) Social Media
2 3 (23.08%) Mobile App
3 1 (7.69%) Copywriting
Processes & Methodologies
1 8 (61.54%) Content Management
2 7 (53.85%) Analytics
3 6 (46.15%) Web Analytics
3 6 (46.15%) Pay per click
4 4 (30.77%) Email Marketing
4 4 (30.77%) Digital Marketing
4 4 (30.77%) E-Commerce
5 3 (23.08%) Marketing Strategy
5 3 (23.08%) Social Media Marketing
6 2 (15.38%) Migration
6 2 (15.38%) Asset Management
7 1 (7.69%) Data Management
7 1 (7.69%) Kanban
7 1 (7.69%) Data Migration
7 1 (7.69%) Customer Engagement
7 1 (7.69%) Online Marketing
7 1 (7.69%) Continuous Improvement
Qualifications
1 1 (7.69%) Degree
Vendors
1 2 (15.38%) Adobe
2 1 (7.69%) Google
2 1 (7.69%) Microsoft