The table below looks at the statistics for SEO skills in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 27 35 -
Rank change year-on-year
+8 -
Contract jobs citing SEO 7 2 0
As % of all contract IT jobs located in Bracknell 2.57% 0.68% -
As % of the Processes & Methodologies category 3.80% 1.00% -
Number of daily rates quoted 5 2 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£175 £500 -
Average daily rate % change year-on-year
-65.00% -
UK excluding London average daily rate £275 £325 £300
% change year-on-year
-15.38% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Bracknell region.

Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
184 201 122
As % of all contract IT jobs located in Bracknell 67.65% 68.60% 68.16%
Number of daily rates quoted 84 108 58
Average daily rate £390 £375 £375
Average daily rate % change year-on-year
+4.00% -
90% offered a daily rate of more than £200 £225 £250
10% offered a daily rate of more than £475 £475 £475
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 17 21 12
Average hourly rate £17.25 £13.61 £11.50
Average hourly rate % change year-on-year
+26.74% +18.34%
90% offered a hourly rate of more than £13.65 £11.90 £11.32
10% offered a hourly rate of more than £34.50 £38.20 £27.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

SEO
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Bracknell region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bracknell

SEO
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Bracknell region.

SEO Daily Rate Trend in Bracknell

SEO
Daily Rate Histogram in Bracknell

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Bracknell region over the 3 months to 30 January 2015.

SEO Daily Rate Histogram in Bracknell

SEO
Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Bracknell region.

SEO Hourly Rate Trend in Bracknell

SEO
Top 30 Related IT Skills in Bracknell

For the 6 months to 30 January 2015, IT contractor jobs across the Bracknell region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 5 (62.50%) Content Management
2 4 (50.00%) WordPress
2 4 (50.00%) Publishing
2 4 (50.00%) Migration
2 4 (50.00%) CMS
2 4 (50.00%) MS Excel
3 3 (37.50%) E-Commerce
3 3 (37.50%) Pay per click
3 3 (37.50%) Marketing
3 3 (37.50%) Degree
4 2 (25.00%) Microsoft
4 2 (25.00%) Spanish Language
4 2 (25.00%) Social Media
4 2 (25.00%) Analytics
4 2 (25.00%) Digital Content Management
5 1 (12.50%) User Experience
5 1 (12.50%) Online Marketing
5 1 (12.50%) Continuous Improvement
5 1 (12.50%) Customer Engagement
5 1 (12.50%) Web Analytics
5 1 (12.50%) Google
5 1 (12.50%) Drupal
5 1 (12.50%) Email Marketing
5 1 (12.50%) Digital Marketing
5 1 (12.50%) Retail
5 1 (12.50%) Data Management
5 1 (12.50%) Workflow
5 1 (12.50%) HTML
5 1 (12.50%) Photoshop
5 1 (12.50%) FTP

SEO
Top Related IT Skills in Bracknell by Category

For the 6 months to 30 January 2015, IT contractor jobs across the Bracknell region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) WordPress
1 4 (50.00%) CMS
2 1 (12.50%) Drupal
Applications
1 4 (50.00%) MS Excel
2 1 (12.50%) Photoshop
Communications & Networking
1 1 (12.50%) FTP
General
1 4 (50.00%) Publishing
2 3 (37.50%) Marketing
3 2 (25.00%) Spanish Language
4 1 (12.50%) Retail
4 1 (12.50%) Czech Language
4 1 (12.50%) Dutch Language
4 1 (12.50%) Portuguese Language
Job Titles
1 5 (62.50%) Content Editor
2 2 (25.00%) Content Manager
3 1 (12.50%) PPC Manager
3 1 (12.50%) PPC Analyst
3 1 (12.50%) PPC Executive
3 1 (12.50%) Coordinator
3 1 (12.50%) PPC Specialist
Libraries, Frameworks & Software Standards
1 1 (12.50%) HTML
Miscellaneous
1 2 (25.00%) Social Media
2 1 (12.50%) User Experience
Processes & Methodologies
1 5 (62.50%) Content Management
2 4 (50.00%) Migration
3 3 (37.50%) E-Commerce
3 3 (37.50%) Pay per click
4 2 (25.00%) Analytics
4 2 (25.00%) Digital Content Management
5 1 (12.50%) Online Marketing
5 1 (12.50%) Continuous Improvement
5 1 (12.50%) Customer Engagement
5 1 (12.50%) Web Analytics
5 1 (12.50%) Email Marketing
5 1 (12.50%) Digital Marketing
5 1 (12.50%) Data Management
5 1 (12.50%) Workflow
5 1 (12.50%) B2C
Qualifications
1 3 (37.50%) Degree
Vendors
1 2 (25.00%) Microsoft
2 1 (12.50%) Google