The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 91 103 126
Rank change year-on-year
+12 +23
Contract jobs citing SEO 29 28 10
As % of all contract IT jobs located in Berkshire 1.19% 1.09% 0.33%
As % of the Processes & Methodologies category 1.61% 1.57% 0.50%
Number of daily rates quoted 12 17 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £220 £278
Average daily rate % change year-on-year
+36.36% -20.72%
90% offered a daily rate of more than £225 £170 £223
10% offered a daily rate of more than £348 £393 £280
UK excluding London average daily rate £260 £311 £300
% change year-on-year
-16.39% +3.66%
Number of hourly rates quoted 2 0 0
Average hourly rate £76.00 - -
UK excluding London average hourly rate £27.50 £17.69 £18.00
% change year-on-year
+55.45% -1.72%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1805 1782 2003
As % of all contract IT jobs located in Berkshire 73.76% 69.42% 66.50%
Number of daily rates quoted 894 818 735
Average daily rate £388 £385 £385
Average daily rate % change year-on-year
+0.64% -
90% offered a daily rate of more than £250 £220 £235
10% offered a daily rate of more than £513 £500 £500
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 22 37 38
Average hourly rate £17.07 £25.00 £35.00
Average hourly rate % change year-on-year
-31.72% -28.57%
90% offered a hourly rate of more than £12.00 £14.40 £13.50
10% offered a hourly rate of more than £59.00 £40.20 £50.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 1 September 2014.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 1 September 2014.

SEO Hourly Rate Histogram in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 1 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +13 8 £300 -22.33%
Maidenhead -4 7 £348 +73.75%
Slough - 2 £300 -
Newbury +2 1 - - 1
Windsor - - - -
Ascot - - - -
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 September 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 27 (58.70%) Marketing
2 24 (52.17%) CMS
3 23 (50.00%) Analytics
4 20 (43.48%) HTML
5 17 (36.96%) Web Analytics
6 16 (34.78%) Digital Marketing
6 16 (34.78%) E-Commerce
7 15 (32.61%) Drupal
8 13 (28.26%) Content Management
9 12 (26.09%) CSS
9 12 (26.09%) Social Media
10 11 (23.91%) JavaScript
11 10 (21.74%) Agile Software Development
11 10 (21.74%) jQuery
12 9 (19.57%) Kanban
12 9 (19.57%) Project Management
13 8 (17.39%) Migration
13 8 (17.39%) Email Marketing
13 8 (17.39%) Pay per click
13 8 (17.39%) HTML5
13 8 (17.39%) Magnolia
14 7 (15.22%) Retail
14 7 (15.22%) Ajax
14 7 (15.22%) MVC
15 6 (13.04%) PHP
15 6 (13.04%) XML
15 6 (13.04%) Google
15 6 (13.04%) German Language
16 5 (10.87%) Online Marketing
16 5 (10.87%) French Language

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 1 September 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 24 (52.17%) CMS
2 15 (32.61%) Drupal
3 8 (17.39%) Magnolia
4 5 (10.87%) SharePoint
5 4 (8.70%) IBM Notes
5 4 (8.70%) Adobe CQ
6 3 (6.52%) IIS
6 3 (6.52%) Confluence
7 1 (2.17%) WebSphere
7 1 (2.17%) Tomcat
Applications
1 3 (6.52%) MS Office
1 3 (6.52%) MS Excel
2 2 (4.35%) MS Visio
2 2 (4.35%) MS PowerPoint
2 2 (4.35%) Photoshop
3 1 (2.17%) Spreadsheet
Business Applications
1 5 (10.87%) Google Analytics
2 3 (6.52%) WebTrends
2 3 (6.52%) Oracle CRM
Cloud Services
1 4 (8.70%) Microsoft Azure
Communications & Networking
1 3 (6.52%) DNS
2 2 (4.35%) Internet
3 1 (2.17%) FTP
Database & Business Intelligence
1 2 (4.35%) MySQL
2 1 (2.17%) DB2
2 1 (2.17%) PostgreSQL
Development Applications
1 4 (8.70%) Visual Studio
2 3 (6.52%) Subversion
2 3 (6.52%) JIRA
3 2 (4.35%) Jasmine
4 1 (2.17%) JUnit
4 1 (2.17%) Git (software)
4 1 (2.17%) Eclipse
General
1 27 (58.70%) Marketing
2 7 (15.22%) Retail
3 6 (13.04%) German Language
4 5 (10.87%) French Language
4 5 (10.87%) Pharmaceutical
5 4 (8.70%) Finance
6 3 (6.52%) Automotive
6 3 (6.52%) Telecoms
6 3 (6.52%) Dutch Language
7 1 (2.17%) Legal
7 1 (2.17%) Manufacturing
7 1 (2.17%) Advertising
7 1 (2.17%) Publishing
Job Titles
1 13 (28.26%) Developer
2 8 (17.39%) Project Manager
2 8 (17.39%) Digital Project Manager
3 6 (13.04%) Front-End Developer
3 6 (13.04%) Web Developer
4 5 (10.87%) IT Project Manager
5 4 (8.70%) Copywriter
6 3 (6.52%) Marketing Executive
6 3 (6.52%) Business Manager
6 3 (6.52%) Content Editor
6 3 (6.52%) Relationships Manager
6 3 (6.52%) Digital Marketing Executive
7 2 (4.35%) PPC Executive
7 2 (4.35%) Digital Marketing Manager
7 2 (4.35%) Front-End Web Developer
7 2 (4.35%) Content Manager
7 2 (4.35%) PPC Manager
7 2 (4.35%) PPC Analyst
7 2 (4.35%) Marketing Manager
7 2 (4.35%) PPC Specialist
Libraries, Frameworks & Software Standards
1 20 (43.48%) HTML
2 12 (26.09%) CSS
3 10 (21.74%) jQuery
4 8 (17.39%) HTML5
5 7 (15.22%) Ajax
6 6 (13.04%) XML
7 5 (10.87%) .NET
8 4 (8.70%) ASP.NET
8 4 (8.70%) .NET Framework
8 4 (8.70%) XSLT
8 4 (8.70%) CSS3
9 3 (6.52%) Backbone.js
9 3 (6.52%) Web Services
9 3 (6.52%) Flash
10 2 (4.35%) JSON
10 2 (4.35%) JSP
10 2 (4.35%) ASP.NET MVC
10 2 (4.35%) Modernizr
10 2 (4.35%) JSLint
10 2 (4.35%) ASP.NET MVC 3
Miscellaneous
1 12 (26.09%) Social Media
2 5 (10.87%) Mobile App
3 3 (6.52%) Open Source
3 3 (6.52%) Wiki
4 2 (4.35%) Smartphone
4 2 (4.35%) Copywriting
5 1 (2.17%) Blog
5 1 (2.17%) FMCG
5 1 (2.17%) Management Information System
5 1 (2.17%) iPad
5 1 (2.17%) Digital Media
Operating Systems
1 5 (10.87%) Windows
2 2 (4.35%) Android
2 2 (4.35%) Apple iOS
2 2 (4.35%) UNIX
Processes & Methodologies
1 23 (50.00%) Analytics
2 17 (36.96%) Web Analytics
3 16 (34.78%) Digital Marketing
3 16 (34.78%) E-Commerce
4 13 (28.26%) Content Management
5 10 (21.74%) Agile Software Development
6 9 (19.57%) Project Management
6 9 (19.57%) Kanban
7 8 (17.39%) Email Marketing
7 8 (17.39%) Pay per click
7 8 (17.39%) Migration
8 7 (15.22%) MVC
9 5 (10.87%) B2C
9 5 (10.87%) Online Marketing
10 4 (8.70%) Financial Analysis
10 4 (8.70%) Web Development
10 4 (8.70%) User Acceptance Testing
10 4 (8.70%) B2B
11 3 (6.52%) CRM
11 3 (6.52%) Marketing Strategy
Programming Languages
1 11 (23.91%) JavaScript
2 6 (13.04%) PHP
3 5 (10.87%) C#
4 4 (8.70%) Java
5 2 (4.35%) SQL
6 1 (2.17%) Python
Qualifications
1 3 (6.52%) PMP
1 3 (6.52%) PMI Certification
2 1 (2.17%) ACCA
2 1 (2.17%) CIMA
2 1 (2.17%) Degree
Quality Assurance & Compliance
1 2 (4.35%) QA
Vendors
1 6 (13.04%) Google
2 5 (10.87%) Microsoft
2 5 (10.87%) Adobe
3 4 (8.70%) Lotus
3 4 (8.70%) Omniture
4 3 (6.52%) Oracle
4 3 (6.52%) Salesforce.com
5 2 (4.35%) hybris
6 1 (2.17%) Akamai
6 1 (2.17%) Demandware
6 1 (2.17%) Twitter
6 1 (2.17%) ATG