The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 115 107 108
Rank change year-on-year
-8 +1
Contract jobs citing SEO 12 23 6
As % of all contract IT jobs located in Berkshire 0.45% 0.88% 0.28%
As % of the Processes & Methodologies category 0.65% 1.20% 0.41%
Number of daily rates quoted 8 10 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£211 £318 £275
Average daily rate % change year-on-year
-33.46% +15.45%
90% offered a daily rate of more than £150 £298 £255
10% offered a daily rate of more than £310 £500 £335
UK excluding London average daily rate £275 £325 £300
% change year-on-year
-15.38% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1836 1914 1473
As % of all contract IT jobs located in Berkshire 69.39% 73.59% 69.32%
Number of daily rates quoted 958 970 623
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £260 £263 £250
10% offered a daily rate of more than £545 £525 £500
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 33 62 68
Average hourly rate £20.25 £16.00 £20.50
Average hourly rate % change year-on-year
+26.56% -21.95%
90% offered a hourly rate of more than £13.65 £11.90 £11.35
10% offered a hourly rate of more than £55.65 £127.50 £37.80
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 30 January 2015.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +8 7 £175 -65.00%
Slough -4 3 £308 - 1
Windsor - 1 £243 -
Newbury - 1 - -
Reading - - - - 1
Maidenhead - - - - 1
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 30 January 2015, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 19 (59.38%) Agile Software Development
2 13 (40.63%) Marketing
2 13 (40.63%) CMS
2 13 (40.63%) Analytics
3 11 (34.38%) HTML
4 9 (28.13%) E-Commerce
5 8 (25.00%) Stakeholder Management
5 8 (25.00%) Web Analytics
6 7 (21.88%) JIRA
6 7 (21.88%) User Stories
6 7 (21.88%) User Experience
6 7 (21.88%) Drupal
7 6 (18.75%) Kanban
7 6 (18.75%) Groovy
7 6 (18.75%) RESTful
7 6 (18.75%) Scala
7 6 (18.75%) Feature Driven Development
7 6 (18.75%) BDD
7 6 (18.75%) MongoDB
7 6 (18.75%) NoSQL
7 6 (18.75%) Scrum
7 6 (18.75%) Extreme Programming
7 6 (18.75%) HTTP
7 6 (18.75%) Java
7 6 (18.75%) Web 2.0
7 6 (18.75%) TDD
7 6 (18.75%) Pair Programming
7 6 (18.75%) Content Management
8 5 (15.63%) Pay per click
8 5 (15.63%) Migration

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 30 January 2015, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (40.63%) CMS
2 7 (21.88%) Drupal
3 4 (12.50%) WordPress
4 1 (3.13%) Confluence
Applications
1 4 (12.50%) MS Excel
2 1 (3.13%) Photoshop
Business Applications
1 2 (6.25%) Google Analytics
Cloud Services
1 1 (3.13%) Microsoft Azure
Communications & Networking
1 6 (18.75%) HTTP
2 1 (3.13%) Internet
2 1 (3.13%) FTP
Database & Business Intelligence
1 6 (18.75%) MongoDB
1 6 (18.75%) NoSQL
Development Applications
1 7 (21.88%) JIRA
General
1 13 (40.63%) Marketing
2 4 (12.50%) Publishing
2 4 (12.50%) Telecoms
3 2 (6.25%) Spanish Language
3 2 (6.25%) Pharmaceutical
4 1 (3.13%) Automotive
4 1 (3.13%) Czech Language
4 1 (3.13%) Dutch Language
4 1 (3.13%) Portuguese Language
4 1 (3.13%) Retail
Job Titles
1 7 (21.88%) Project Manager
2 6 (18.75%) Digital Project Manager
2 6 (18.75%) Agile Business Analyst
2 6 (18.75%) Business Analyst
2 6 (18.75%) Analyst
3 5 (15.63%) Content Editor
4 3 (9.38%) IT Project Manager
4 3 (9.38%) Copywriter
5 2 (6.25%) Digital Marketing Manager
5 2 (6.25%) Marketing Manager
5 2 (6.25%) Coordinator
5 2 (6.25%) Developer
5 2 (6.25%) Web Developer
5 2 (6.25%) Front-End Developer
5 2 (6.25%) Content Manager
5 2 (6.25%) Front-End Web Developer
6 1 (3.13%) Product Owner
6 1 (3.13%) PPC Executive
6 1 (3.13%) PPC Manager
6 1 (3.13%) PPC Analyst
Libraries, Frameworks & Software Standards
1 11 (34.38%) HTML
2 6 (18.75%) RESTful
3 2 (6.25%) jQuery
3 2 (6.25%) CSS
4 1 (3.13%) HTML5
4 1 (3.13%) XML
4 1 (3.13%) XSLT
4 1 (3.13%) .NET
4 1 (3.13%) ASP.NET
4 1 (3.13%) .NET Framework
4 1 (3.13%) Ajax
Miscellaneous
1 7 (21.88%) User Experience
2 6 (18.75%) Web 2.0
3 5 (15.63%) Social Media
4 2 (6.25%) FMCG
4 2 (6.25%) Digital Media
5 1 (3.13%) Analytical Skills
5 1 (3.13%) Performance Metrics
5 1 (3.13%) Open Source
5 1 (3.13%) Copywriting
5 1 (3.13%) Blog
Operating Systems
1 2 (6.25%) Windows
1 2 (6.25%) Android
1 2 (6.25%) Apple iOS
Processes & Methodologies
1 19 (59.38%) Agile Software Development
2 13 (40.63%) Analytics
3 9 (28.13%) E-Commerce
4 8 (25.00%) Stakeholder Management
4 8 (25.00%) Web Analytics
5 7 (21.88%) User Stories
6 6 (18.75%) Kanban
6 6 (18.75%) Feature Driven Development
6 6 (18.75%) BDD
6 6 (18.75%) Scrum
6 6 (18.75%) Extreme Programming
6 6 (18.75%) TDD
6 6 (18.75%) Pair Programming
6 6 (18.75%) Content Management
7 5 (15.63%) Pay per click
7 5 (15.63%) Migration
8 4 (12.50%) Project Management
9 3 (9.38%) Digital Marketing
10 2 (6.25%) Email Marketing
10 2 (6.25%) Digital Content Management
Programming Languages
1 6 (18.75%) Groovy
1 6 (18.75%) Scala
1 6 (18.75%) Java
2 2 (6.25%) JavaScript
3 1 (3.13%) C#
Qualifications
1 3 (9.38%) Degree
Vendors
1 3 (9.38%) Microsoft
1 3 (9.38%) Google
2 1 (3.13%) Facebook
2 1 (3.13%) Twitter
2 1 (3.13%) Adobe