The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 108 109 107
Rank change year-on-year
+1 -2
Contract jobs citing SEO 19 25 7
As % of all contract IT jobs located in Berkshire 0.72% 0.95% 0.29%
As % of the Processes & Methodologies category 1.04% 1.34% 0.41%
Number of daily rates quoted 11 9 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£308 £315 £275
Average daily rate % change year-on-year
-2.38% +14.54%
90% offered a daily rate of more than £150 £295 £255
10% offered a daily rate of more than £340 £406 £295
UK excluding London average daily rate £309 £323 £318
% change year-on-year
-4.26% +1.57%
Number of hourly rates quoted 2 0 2
Average hourly rate £29.25 - £16.50
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1822 1859 1695
As % of all contract IT jobs located in Berkshire 68.88% 71.01% 69.01%
Number of daily rates quoted 994 928 685
Average daily rate £400 £388 £375
Average daily rate % change year-on-year
+3.22% +3.33%
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £545 £507 £500
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 25 57 76
Average hourly rate £21.00 £17.50 £17.50
Average hourly rate % change year-on-year
+20.00% -
90% offered a hourly rate of more than £15.50 £12.50 £11.50
10% offered a hourly rate of more than £42.50 £46.00 £35.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 22 December 2014.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 22 December 2014.

SEO Hourly Rate Histogram in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +4 4 £320 +16.36% 1
Slough -7 4 £308 -59.00% 1
Reading +8 2 £443 -
Newbury - 1 - -
Windsor - - - - 2
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 22 December 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 25 (62.50%) Agile Software Development
2 18 (45.00%) CMS
2 18 (45.00%) Marketing
3 15 (37.50%) Drupal
4 14 (35.00%) Analytics
5 13 (32.50%) Kanban
6 11 (27.50%) HTML
7 8 (20.00%) E-Commerce
7 8 (20.00%) JIRA
8 7 (17.50%) Migration
8 7 (17.50%) Stakeholder Management
8 7 (17.50%) Web Analytics
9 6 (15.00%) Content Management
9 6 (15.00%) Social Media
9 6 (15.00%) User Stories
9 6 (15.00%) User Experience
10 5 (12.50%) Java
10 5 (12.50%) HTTP
10 5 (12.50%) Pharmaceutical
10 5 (12.50%) Scrum
10 5 (12.50%) Extreme Programming
10 5 (12.50%) TDD
10 5 (12.50%) Pair Programming
10 5 (12.50%) Web 2.0
10 5 (12.50%) Pay per click
10 5 (12.50%) Groovy
10 5 (12.50%) RESTful
10 5 (12.50%) Scala
10 5 (12.50%) Feature Driven Development
10 5 (12.50%) BDD

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 22 December 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 18 (45.00%) CMS
2 15 (37.50%) Drupal
3 3 (7.50%) WordPress
3 3 (7.50%) Confluence
Applications
1 4 (10.00%) MS Excel
2 2 (5.00%) Photoshop
Business Applications
1 2 (5.00%) Google Analytics
Cloud Services
1 1 (2.50%) Microsoft Azure
Communications & Networking
1 5 (12.50%) HTTP
2 1 (2.50%) Internet
2 1 (2.50%) FTP
Database & Business Intelligence
1 5 (12.50%) MongoDB
1 5 (12.50%) NoSQL
2 1 (2.50%) MySQL
2 1 (2.50%) PostgreSQL
Development Applications
1 8 (20.00%) JIRA
2 1 (2.50%) Git (software)
2 1 (2.50%) Subversion
General
1 18 (45.00%) Marketing
2 5 (12.50%) Pharmaceutical
3 4 (10.00%) Telecoms
3 4 (10.00%) Publishing
4 2 (5.00%) German Language
4 2 (5.00%) Spanish Language
5 1 (2.50%) Portuguese Language
5 1 (2.50%) Dutch Language
5 1 (2.50%) Retail
5 1 (2.50%) Automotive
Job Titles
1 13 (32.50%) Project Manager
1 13 (32.50%) Digital Project Manager
2 7 (17.50%) IT Project Manager
3 6 (15.00%) Content Editor
4 5 (12.50%) Business Analyst
4 5 (12.50%) Analyst
4 5 (12.50%) Agile Business Analyst
5 3 (7.50%) Front-End Developer
5 3 (7.50%) Front-End Web Developer
5 3 (7.50%) Web Developer
5 3 (7.50%) Developer
5 3 (7.50%) Copywriter
6 2 (5.00%) Digital Marketing Manager
6 2 (5.00%) Marketing Manager
6 2 (5.00%) Agile Project Manager
6 2 (5.00%) Content Manager
7 1 (2.50%) Senior Front-End Developer
7 1 (2.50%) Campaign Manager
7 1 (2.50%) PPC Manager
7 1 (2.50%) PPC Analyst
Libraries, Frameworks & Software Standards
1 11 (27.50%) HTML
2 5 (12.50%) RESTful
3 3 (7.50%) CSS
3 3 (7.50%) jQuery
4 2 (5.00%) HTML5
5 1 (2.50%) CSS3
5 1 (2.50%) Sass
5 1 (2.50%) AngularJS
5 1 (2.50%) OOCSS
5 1 (2.50%) Apache Cordova
5 1 (2.50%) XML
5 1 (2.50%) XSLT
5 1 (2.50%) Ajax
5 1 (2.50%) .NET Framework
5 1 (2.50%) .NET
5 1 (2.50%) ASP.NET
Miscellaneous
1 6 (15.00%) Social Media
1 6 (15.00%) User Experience
2 5 (12.50%) Web 2.0
3 4 (10.00%) Open Source
4 2 (5.00%) Copywriting
4 2 (5.00%) Blog
4 2 (5.00%) FMCG
5 1 (2.50%) Analytical Skills
5 1 (2.50%) Performance Metrics
5 1 (2.50%) Digital Media
Operating Systems
1 2 (5.00%) Windows
1 2 (5.00%) Android
1 2 (5.00%) Apple iOS
Processes & Methodologies
1 25 (62.50%) Agile Software Development
2 14 (35.00%) Analytics
3 13 (32.50%) Kanban
4 8 (20.00%) E-Commerce
5 7 (17.50%) Migration
5 7 (17.50%) Stakeholder Management
5 7 (17.50%) Web Analytics
6 6 (15.00%) User Stories
6 6 (15.00%) Content Management
7 5 (12.50%) TDD
7 5 (12.50%) Pair Programming
7 5 (12.50%) Scrum
7 5 (12.50%) Extreme Programming
7 5 (12.50%) Feature Driven Development
7 5 (12.50%) BDD
7 5 (12.50%) Pay per click
8 4 (10.00%) Project Management
9 3 (7.50%) Digital Marketing
10 2 (5.00%) Email Marketing
11 1 (2.50%) Usability Testing
Programming Languages
1 5 (12.50%) Java
1 5 (12.50%) Groovy
1 5 (12.50%) Scala
2 3 (7.50%) JavaScript
3 1 (2.50%) PHP
3 1 (2.50%) Python
3 1 (2.50%) C#
Qualifications
1 3 (7.50%) Degree
Vendors
1 3 (7.50%) Microsoft
1 3 (7.50%) Adobe
1 3 (7.50%) Google
2 1 (2.50%) Akamai
2 1 (2.50%) Facebook
2 1 (2.50%) Twitter