The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 98 95 102
Rank change year-on-year
-3 +7
Contract jobs citing SEO 21 29 19
As % of all contract IT jobs located in Berkshire 0.82% 1.16% 0.78%
As % of the Processes & Methodologies category 1.11% 1.55% 1.11%
Number of daily rates quoted 15 12 15
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£190 £300 £210
Average daily rate % change year-on-year
-36.66% +42.85%
90% offered a daily rate of more than £155 £225 £150
10% offered a daily rate of more than £215 £345 £253
UK excluding London average daily rate £320 £275 £300
% change year-on-year
+16.36% -8.33%
Number of hourly rates quoted 0 2 0
Average hourly rate - £77.75 -
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1887 1869 1714
As % of all contract IT jobs located in Berkshire 73.54% 74.70% 70.77%
Number of daily rates quoted 1024 892 767
Average daily rate £388 £375 £400
Average daily rate % change year-on-year
+3.33% -6.25%
90% offered a daily rate of more than £250 £250 £220
10% offered a daily rate of more than £525 £500 £517
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 67 20 31
Average hourly rate £30.00 £17.07 £30.00
Average hourly rate % change year-on-year
+75.74% -43.10%
90% offered a hourly rate of more than £14.50 £15.00 £14.80
10% offered a hourly rate of more than £37.47 £44.50 £37.50
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 31 July 2015.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -2 10 £175 -30.00% 1
Reading -6 4 £200 -33.33% 4
Slough +2 2 £190 -36.66% 1
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 July 2015, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 21 (58.33%) Analytics
2 20 (55.56%) Marketing
3 16 (44.44%) E-Commerce
4 12 (33.33%) Web Analytics
5 11 (30.56%) Digital Marketing
6 10 (27.78%) HTML
6 10 (27.78%) User Experience
7 9 (25.00%) CMS
8 8 (22.22%) Google
9 7 (19.44%) Agile Software Development
10 6 (16.67%) JavaScript
10 6 (16.67%) Adobe
10 6 (16.67%) JIRA
10 6 (16.67%) Social Media
11 5 (13.89%) HTML5
11 5 (13.89%) Drupal
11 5 (13.89%) Magento
11 5 (13.89%) Retail
11 5 (13.89%) SAP
11 5 (13.89%) CSS
11 5 (13.89%) TDD
11 5 (13.89%) Project Management
12 4 (11.11%) Telecoms
12 4 (11.11%) Content Management
12 4 (11.11%) Open Source
12 4 (11.11%) Confluence
12 4 (11.11%) Kanban
12 4 (11.11%) jQuery
12 4 (11.11%) Facebook
12 4 (11.11%) Twitter

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 31 July 2015, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (25.00%) CMS
2 5 (13.89%) Drupal
3 4 (11.11%) Confluence
4 1 (2.78%) Node.js
4 1 (2.78%) Adobe Experience Manager
4 1 (2.78%) WebSphere
Applications
1 2 (5.56%) Photoshop
Business Applications
1 5 (13.89%) Magento
2 3 (8.33%) Radian6
Cloud Services
1 3 (8.33%) Google Analytics
2 1 (2.78%) Adobe Analytics
Communications & Networking
1 3 (8.33%) Internet
2 2 (5.56%) HTTP
Database & Business Intelligence
1 2 (5.56%) MongoDB
1 2 (5.56%) NoSQL
Development Applications
1 6 (16.67%) JIRA
2 3 (8.33%) Subversion
3 2 (5.56%) Git (software)
4 1 (2.78%) Jenkins
4 1 (2.78%) Dreamweaver
General
1 20 (55.56%) Marketing
2 5 (13.89%) Retail
3 4 (11.11%) Telecoms
4 1 (2.78%) Manufacturing
4 1 (2.78%) Advertising
4 1 (2.78%) Publishing
4 1 (2.78%) French Language
4 1 (2.78%) German Language
4 1 (2.78%) Italian Language
4 1 (2.78%) Japanese Language
4 1 (2.78%) Korean Language
4 1 (2.78%) Spanish Language
Job Titles
1 5 (13.89%) E-Commerce Manager
1 5 (13.89%) Project Manager
1 5 (13.89%) Digital Project Manager
2 4 (11.11%) Front-End Developer
2 4 (11.11%) Developer
3 3 (8.33%) Analyst
3 3 (8.33%) Consultant
3 3 (8.33%) Marketing Manager
3 3 (8.33%) Marketing Executive
3 3 (8.33%) Digital Marketing Executive
3 3 (8.33%) Social Media Manager
4 2 (5.56%) Agile Business Analyst
4 2 (5.56%) Marketing Consultant
4 2 (5.56%) Business Analyst
5 1 (2.78%) Designer
5 1 (2.78%) Product Specialist
5 1 (2.78%) Web Analyst
5 1 (2.78%) Web Manager
5 1 (2.78%) Web Producer
5 1 (2.78%) E-Commerce Specialist
Libraries, Frameworks & Software Standards
1 10 (27.78%) HTML
2 5 (13.89%) CSS
2 5 (13.89%) HTML5
3 4 (11.11%) jQuery
4 3 (8.33%) Twitter Bootstrap
4 3 (8.33%) CSS3
4 3 (8.33%) XML
4 3 (8.33%) XHTML
4 3 (8.33%) Ajax
4 3 (8.33%) JSON
5 2 (5.56%) Sass
5 2 (5.56%) LESS
5 2 (5.56%) RESTful
6 1 (2.78%) Worklight
Miscellaneous
1 10 (27.78%) User Experience
2 6 (16.67%) Social Media
3 3 (8.33%) Digital Media
3 3 (8.33%) W3C
4 2 (5.56%) Web 2.0
4 2 (5.56%) Copywriting
5 1 (2.78%) FMCG
5 1 (2.78%) Computer Science
Processes & Methodologies
1 21 (58.33%) Analytics
2 16 (44.44%) E-Commerce
3 12 (33.33%) Web Analytics
4 11 (30.56%) Digital Marketing
5 7 (19.44%) Agile Software Development
6 5 (13.89%) TDD
6 5 (13.89%) Project Management
7 4 (11.11%) Content Management
7 4 (11.11%) Open Source
7 4 (11.11%) Kanban
8 3 (8.33%) Continuous Improvement
8 3 (8.33%) Information Architecture
8 3 (8.33%) Campaign Management
8 3 (8.33%) Marketing Strategy
8 3 (8.33%) Social Media Marketing
8 3 (8.33%) Migration
8 3 (8.33%) Stakeholder Management
8 3 (8.33%) CRM
8 3 (8.33%) Web Design
9 2 (5.56%) Scrum
Programming Languages
1 6 (16.67%) JavaScript
2 3 (8.33%) Java
3 2 (5.56%) Groovy
3 2 (5.56%) Scala
Qualifications
1 1 (2.78%) Degree
Vendors
1 8 (22.22%) Google
2 6 (16.67%) Adobe
3 5 (13.89%) SAP
4 4 (11.11%) Eloqua
4 4 (11.11%) Facebook
4 4 (11.11%) Twitter
5 3 (8.33%) Salesforce.com
5 3 (8.33%) Spiceworks
6 1 (2.78%) Oracle
6 1 (2.78%) Endeca
6 1 (2.78%) IBM
6 1 (2.78%) Marketo