The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 99 92 105
Rank change year-on-year
-7 +13
Contract jobs citing SEO 12 27 18
As % of all contract IT jobs located in Berkshire 0.60% 1.06% 0.68%
As % of the Processes & Methodologies category 0.75% 1.36% 0.92%
Number of daily rates quoted 2 10 10
Median daily rate £343 £375 £308
Median daily rate % change year-on-year
-8.66% +21.95%
90% offered a daily rate of more than £317 £170 £288
10% offered a daily rate of more than £369 £388 £350
UK excluding London median daily rate £375 £385 £328
% change year-on-year
-2.59% +17.55%
Number of hourly rates quoted 3 0 2
Median hourly rate £21.75 - £29.25
90% offered a hourly rate of more than £16.80 - £18.65
10% offered a hourly rate of more than £22.50 - £39.85
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1592 1981 1948
As % of all contract IT jobs located in Berkshire 79.72% 77.72% 73.93%
Number of daily rates quoted 868 1055 1030
Median daily rate £413 £400 £400
Median daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £273 £265
10% offered a daily rate of more than £530 £525 £550
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 53 93 24
Median hourly rate £22.50 £25.00 £27.83
Median hourly rate % change year-on-year
-10.00% -10.16%
90% offered a hourly rate of more than £12.50 £11.42 £15.50
10% offered a hourly rate of more than £55.00 £45.00 £42.50
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

SEO
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +2 3 - -
Maidenhead +1 3 £375 -25.37%
Reading - 2 - - 1
Wokingham -5 1 £310 -
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 10 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for SEO.

1 18 (54.55%) Marketing
2 14 (42.42%) HTML
3 13 (39.39%) CMS
4 12 (36.36%) Analytics
5 11 (33.33%) Digital Marketing
5 11 (33.33%) Agile Software Development
6 10 (30.30%) CSS
6 10 (30.30%) E-Commerce
7 9 (27.27%) B2B
7 9 (27.27%) User Experience
8 7 (21.21%) Pay per click
9 6 (18.18%) JavaScript
9 6 (18.18%) Telecoms
10 5 (15.15%) Scrum
10 5 (15.15%) Project Planning
10 5 (15.15%) Animation
10 5 (15.15%) SaaS
10 5 (15.15%) Social Media
10 5 (15.15%) Digital Media
11 4 (12.12%) Online Marketing
11 4 (12.12%) Marketo
11 4 (12.12%) Marketing Automation
11 4 (12.12%) Data Acquisition
11 4 (12.12%) Prototyping
11 4 (12.12%) Integrated Marketing
11 4 (12.12%) Analytical Skills
11 4 (12.12%) Brand Awareness
11 4 (12.12%) Degree
11 4 (12.12%) German Language
11 4 (12.12%) Email Marketing

SEO
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (39.39%) CMS
2 1 (3.03%) Drupal
2 1 (3.03%) Joomla!
2 1 (3.03%) WordPress
Applications
1 2 (6.06%) MS Visio
1 2 (6.06%) OmniGraffle
2 1 (3.03%) MS Excel
2 1 (3.03%) MS Office
2 1 (3.03%) MS PowerPoint
Business Applications
1 1 (3.03%) WebTrends
Cloud Services
1 5 (15.15%) SaaS
2 3 (9.09%) Adobe Analytics
3 2 (6.06%) Google Analytics
4 1 (3.03%) Adobe Creative Cloud
4 1 (3.03%) Google Tag Manager
Communications & Networking
1 3 (9.09%) Internet
2 1 (3.03%) FTP
Development Applications
1 2 (6.06%) Axure RP
2 1 (3.03%) gulp
General
1 18 (54.55%) Marketing
2 6 (18.18%) Telecoms
3 4 (12.12%) Brand Awareness
3 4 (12.12%) German Language
4 3 (9.09%) Retail
5 2 (6.06%) Advertising
5 2 (6.06%) Legal
5 2 (6.06%) Manufacturing
6 1 (3.03%) Aerospace
6 1 (3.03%) Finance
Job Titles
1 7 (21.21%) Designer
2 6 (18.18%) Product Owner
3 4 (12.12%) Marketing Manager
4 3 (9.09%) Developer
5 2 (6.06%) Analyst
5 2 (6.06%) Architect
5 2 (6.06%) Coordinator
5 2 (6.06%) Digital Product Owner
5 2 (6.06%) E-Commerce Designer
5 2 (6.06%) Online Producer
5 2 (6.06%) Senior Designer
5 2 (6.06%) User Experience Architect
6 1 (3.03%) Agile Product Owner
6 1 (3.03%) Content Manager
6 1 (3.03%) Online Content Manager
6 1 (3.03%) Online Trading Manager
6 1 (3.03%) Senior Content Manager
6 1 (3.03%) SEO Developer
6 1 (3.03%) Social Media Consultant
6 1 (3.03%) UX Developer
Libraries, Frameworks & Software Standards
1 14 (42.42%) HTML
2 10 (30.30%) CSS
3 2 (6.06%) AngularJS
4 1 (3.03%) HTML5
4 1 (3.03%) jQuery
4 1 (3.03%) OOCSS
4 1 (3.03%) Web Services
Miscellaneous
1 9 (27.27%) User Experience
2 5 (15.15%) Animation
2 5 (15.15%) Digital Media
2 5 (15.15%) Social Media
3 4 (12.12%) Analytical Skills
4 3 (9.09%) Copywriting
5 2 (6.06%) Clustering
5 2 (6.06%) Taxonomies
6 1 (3.03%) Algorithms
6 1 (3.03%) Graphic Design
6 1 (3.03%) Mobile App
6 1 (3.03%) Replication
6 1 (3.03%) Smartphone
Processes & Methodologies
1 12 (36.36%) Analytics
2 11 (33.33%) Agile Software Development
2 11 (33.33%) Digital Marketing
3 10 (30.30%) E-Commerce
4 9 (27.27%) B2B
5 7 (21.21%) Pay per click
6 5 (15.15%) Project Planning
6 5 (15.15%) Scrum
7 4 (12.12%) Data Acquisition
7 4 (12.12%) Email Marketing
7 4 (12.12%) Integrated Marketing
7 4 (12.12%) Marketing Automation
7 4 (12.12%) Online Marketing
7 4 (12.12%) Prototyping
7 4 (12.12%) Stakeholder Management
7 4 (12.12%) Web Analytics
7 4 (12.12%) Web Development
8 3 (9.09%) B2C
8 3 (9.09%) Wireframes
9 2 (6.06%) Project Management
Programming Languages
1 6 (18.18%) JavaScript
2 1 (3.03%) PHP
Qualifications
1 4 (12.12%) Degree
Quality Assurance & Compliance
1 4 (12.12%) SLA
2 3 (9.09%) QA
Vendors
1 4 (12.12%) Marketo
1 4 (12.12%) Salesforce.com
2 3 (9.09%) Google
3 1 (3.03%) Adobe
3 1 (3.03%) Tealium