The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 93 100 108
Rank change year-on-year
+7 +8
Contract jobs citing SEO 34 19 19
As % of all contract IT jobs located in Berkshire 1.40% 0.73% 0.74%
As % of the Processes & Methodologies category 1.77% 0.96% 0.99%
Number of daily rates quoted 18 10 8
Median daily rate £213 £195 £313
Median daily rate % change year-on-year
+8.97% -37.64%
90% offered a daily rate of more than £135 £148 £244
10% offered a daily rate of more than £333 £403 £400
UK excluding London median daily rate £350 £250 £330
% change year-on-year
+40.00% -24.24%
Number of hourly rates quoted 6 0 0
Median hourly rate £16.25 - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1918 1978 1915
As % of all contract IT jobs located in Berkshire 79.06% 76.43% 74.51%
Number of daily rates quoted 1052 1009 939
Median daily rate £418 £398 £375
Median daily rate % change year-on-year
+5.15% +6.00%
90% offered a daily rate of more than £280 £238 £225
10% offered a daily rate of more than £525 £500 £500
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 61 60 40
Median hourly rate £16.00 £22.50 £20.00
Median hourly rate % change year-on-year
-28.88% +12.50%
90% offered a hourly rate of more than £11.20 £13.83 £11.25
10% offered a hourly rate of more than £24.90 £39.00 £34.00
UK excluding London median hourly rate £33.00 £30.50 £30.00
% change year-on-year
+8.19% +1.66%

SEO
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 29 May 2016.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 29 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -3 13 £253 +68.33%
Reading +3 11 £180 -10.00% 1
Slough +7 1 - -
Maidenhead 0 1 - - 1
Newbury - 1 - - 1
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for SEO.

1 48 (81.36%) Marketing
2 26 (44.07%) Digital Marketing
2 26 (44.07%) E-Commerce
3 21 (35.59%) Pay per click
4 19 (32.20%) Social Media
5 18 (30.51%) Analytics
5 18 (30.51%) Agile Software Development
6 17 (28.81%) CMS
7 14 (23.73%) Degree
8 13 (22.03%) B2B
8 13 (22.03%) HTML
9 12 (20.34%) Online Marketing
10 11 (18.64%) SaaS
10 11 (18.64%) Digital Media
10 11 (18.64%) Stakeholder Management
10 11 (18.64%) German Language
11 10 (16.95%) Email Marketing
11 10 (16.95%) CSS
12 9 (15.25%) Telecoms
12 9 (15.25%) Salesforce.com
12 9 (15.25%) Project Planning
12 9 (15.25%) Google
12 9 (15.25%) Marketo
12 9 (15.25%) Brand Awareness
12 9 (15.25%) Marketing Automation
12 9 (15.25%) Data Acquisition
13 8 (13.56%) User Experience
13 8 (13.56%) jQuery
13 8 (13.56%) Project Management
14 7 (11.86%) Migration

SEO
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (28.81%) CMS
2 7 (11.86%) Magnolia
3 4 (6.78%) IBM Notes
4 3 (5.08%) Drupal
4 3 (5.08%) IIS
5 2 (3.39%) Confluence
5 2 (3.39%) Tomcat
5 2 (3.39%) WordPress
6 1 (1.69%) Apache
6 1 (1.69%) Community Server
6 1 (1.69%) Oracle Workflow
6 1 (1.69%) Sitecore CMS
6 1 (1.69%) WebLogic
6 1 (1.69%) WebLogic Portal
6 1 (1.69%) WebSphere
Applications
1 5 (8.47%) MS Office
2 4 (6.78%) MS Excel
3 3 (5.08%) MS PowerPoint
4 1 (1.69%) Adobe Illustrator
4 1 (1.69%) Photoshop
Business Applications
1 2 (3.39%) WebTrends
2 1 (1.69%) Magento
Cloud Services
1 11 (18.64%) SaaS
2 5 (8.47%) Google Analytics
3 2 (3.39%) Google Tag Manager
Communications & Networking
1 2 (3.39%) Internet
2 1 (1.69%) FTP
Database & Business Intelligence
1 2 (3.39%) MySQL
2 1 (1.69%) Oracle Database
2 1 (1.69%) Oracle Database 11g
Development Applications
1 2 (3.39%) JIRA
1 2 (3.39%) JUnit
1 2 (3.39%) Subversion
2 1 (1.69%) Dreamweaver
2 1 (1.69%) Git (software)
General
1 48 (81.36%) Marketing
2 11 (18.64%) German Language
3 9 (15.25%) Brand Awareness
3 9 (15.25%) Telecoms
4 6 (10.17%) Manufacturing
5 5 (8.47%) Finance
6 4 (6.78%) Advertising
7 3 (5.08%) Spanish Language
8 2 (3.39%) Italian Language
8 2 (3.39%) Polish Language
8 2 (3.39%) Portuguese Language
9 1 (1.69%) Automotive
9 1 (1.69%) Publishing
9 1 (1.69%) Retail
Job Titles
1 11 (18.64%) Product Owner
2 9 (15.25%) Digital Product Owner
3 8 (13.56%) Developer
4 7 (11.86%) Marketing Manager
5 5 (8.47%) Content Manager
5 5 (8.47%) Web Developer
6 4 (6.78%) Digital Executive
6 4 (6.78%) Digital Marketing Manager
6 4 (6.78%) E-Commerce Manager
6 4 (6.78%) Web Manager
7 3 (5.08%) .NET Developer
7 3 (5.08%) .NET Web Developer
7 3 (5.08%) ASP.NET Developer
7 3 (5.08%) C# ASP.NET Developer
7 3 (5.08%) C# Developer
7 3 (5.08%) C# Web Developer
7 3 (5.08%) HTML Developer
7 3 (5.08%) JavaScript Developer
7 3 (5.08%) Marketing Executive
7 3 (5.08%) Web Content Manager
Libraries, Frameworks & Software Standards
1 13 (22.03%) HTML
2 10 (16.95%) CSS
3 8 (13.56%) jQuery
4 4 (6.78%) .NET
4 4 (6.78%) ASP.NET
4 4 (6.78%) HTML5
5 3 (5.08%) .NET Framework
5 3 (5.08%) Ajax
5 3 (5.08%) CSS3
5 3 (5.08%) JSP
5 3 (5.08%) Twitter Bootstrap
5 3 (5.08%) Web Services
5 3 (5.08%) XML
6 2 (3.39%) ASP.NET 2.0
6 2 (3.39%) Spring
6 2 (3.39%) Spring MVC
6 2 (3.39%) XSD
7 1 (1.69%) J2EE
7 1 (1.69%) Servlets
7 1 (1.69%) XHTML
Miscellaneous
1 19 (32.20%) Social Media
2 11 (18.64%) Digital Media
3 8 (13.56%) User Experience
4 5 (8.47%) Mobile App
5 3 (5.08%) Blog
6 2 (3.39%) Analytical Skills
6 2 (3.39%) iPad
6 2 (3.39%) Replication
6 2 (3.39%) W3C
7 1 (1.69%) Clustering
7 1 (1.69%) Computer Science
7 1 (1.69%) Foreign Exchange (FX)
Operating Systems
1 3 (5.08%) Windows
1 3 (5.08%) Windows Server
1 3 (5.08%) Windows Server 2008
2 2 (3.39%) Unix
3 1 (1.69%) Android
3 1 (1.69%) Apple iOS
Processes & Methodologies
1 26 (44.07%) Digital Marketing
1 26 (44.07%) E-Commerce
2 21 (35.59%) Pay per click
3 18 (30.51%) Agile Software Development
3 18 (30.51%) Analytics
4 13 (22.03%) B2B
5 12 (20.34%) Online Marketing
6 11 (18.64%) Stakeholder Management
7 10 (16.95%) Email Marketing
8 9 (15.25%) Data Acquisition
8 9 (15.25%) Marketing Automation
8 9 (15.25%) Project Planning
9 8 (13.56%) Project Management
10 7 (11.86%) Content Management
10 7 (11.86%) Migration
10 7 (11.86%) Scrum
11 5 (8.47%) Web Design
12 4 (6.78%) Line Management
12 4 (6.78%) User Stories
12 4 (6.78%) Web Development
Programming Languages
1 5 (8.47%) JavaScript
2 4 (6.78%) Java
3 3 (5.08%) C#
4 1 (1.69%) Objective-C
4 1 (1.69%) PHP
Qualifications
1 14 (23.73%) Degree
2 1 (1.69%) A+ Certification
Vendors
1 9 (15.25%) Google
1 9 (15.25%) Marketo
1 9 (15.25%) Salesforce.com
2 4 (6.78%) Lotus
3 2 (3.39%) hybris
3 2 (3.39%) Microsoft
3 2 (3.39%) Tealium
4 1 (1.69%) Adobe
4 1 (1.69%) FatWire
4 1 (1.69%) IBM
4 1 (1.69%) Oracle
4 1 (1.69%) SAP
4 1 (1.69%) Sitecore