The first table below looks at the demand for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 110 113 123
Rank change year-on-year
+3 +10
Contract jobs citing SEO 20 9 17
As % of all contract IT jobs located in Berkshire 0.68% 0.36% 0.55%
As % of the Processes & Methodologies category 0.96% 0.53% 0.87%
Number of daily rates quoted 8 9 11
Average daily rate £388 £275 £300
Average daily rate % change year-on-year
+40.90% -8.33%
90% offered a daily rate of more than £260 £178 £238
10% offered a daily rate of more than £500 £410 £350
UK excluding London average daily rate £325 £268 £300
% change year-on-year
+21.49% -10.83%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £65.50 £13.50 £17.00
% change year-on-year
+385.18% -20.58%
Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2091 1694 1950
As % of all contract IT jobs located in Berkshire 71.46% 68.28% 63.54%
Number of daily rates quoted 1079 683 745
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £238 £260 £250
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 50 56 56
Average hourly rate £17.50 £24.00 £19.00
Average hourly rate % change year-on-year
-27.08% +26.31%
90% offered a hourly rate of more than £11.25 £12.75 £11.00
10% offered a hourly rate of more than £167.50 £57.50 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
SEO
South East

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 16 April 2014.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Bracknell +2 8 £450 - 1
Reading -11 2 £375 +111.26% 4
Slough - 2 £165 - 1
Maidenhead - 2 - -
Newbury - - - -
Windsor - - - - 1
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 16 April 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 26 (63.41%) CMS
2 17 (41.46%) Content Management
3 16 (39.02%) Marketing
4 15 (36.59%) HTML
5 14 (34.15%) E-Commerce
5 14 (34.15%) Analytics
6 10 (24.39%) Magnolia
6 10 (24.39%) Adobe CQ
6 10 (24.39%) CSS
7 9 (21.95%) Web Analytics
7 9 (21.95%) Digital Marketing
7 9 (21.95%) Mobile App
8 8 (19.51%) Ajax
8 8 (19.51%) Migration
9 7 (17.07%) Agile Software Development
9 7 (17.07%) Asset Management
9 7 (17.07%) Project Management
9 7 (17.07%) MVC
9 7 (17.07%) Telecoms
9 7 (17.07%) Adobe
9 7 (17.07%) jQuery
9 7 (17.07%) Copywriting
9 7 (17.07%) Pay per click
10 6 (14.63%) Retail
11 5 (12.20%) Subversion
11 5 (12.20%) Automotive
11 5 (12.20%) UNIX
11 5 (12.20%) JSP
11 5 (12.20%) Java
11 5 (12.20%) Data Migration

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 26 (63.41%) CMS
2 10 (24.39%) Adobe CQ
2 10 (24.39%) Magnolia
3 4 (9.76%) Confluence
3 4 (9.76%) Tomcat
4 1 (2.44%) SharePoint
4 1 (2.44%) WebSphere
Applications
1 2 (4.88%) Photoshop
2 1 (2.44%) MS Project
2 1 (2.44%) MS Office
2 1 (2.44%) MS Excel
2 1 (2.44%) Spreadsheet
Cloud Services
1 1 (2.44%) SaaS
Communications & Networking
1 1 (2.44%) Broadband
1 1 (2.44%) Internet
Database & Business Intelligence
1 4 (9.76%) MySQL
2 1 (2.44%) DB2
Development Applications
1 5 (12.20%) Subversion
2 4 (9.76%) JIRA
2 4 (9.76%) JUnit
3 2 (4.88%) Visual Studio
3 2 (4.88%) Jasmine
4 1 (2.44%) Jenkins
4 1 (2.44%) Git (software)
4 1 (2.44%) Team Foundation Server
General
1 16 (39.02%) Marketing
2 7 (17.07%) Telecoms
3 6 (14.63%) Retail
4 5 (12.20%) Automotive
5 2 (4.88%) French Language
6 1 (2.44%) German Language
6 1 (2.44%) Czech Language
6 1 (2.44%) Advertising
6 1 (2.44%) Finance
Job Titles
1 10 (24.39%) Developer
1 10 (24.39%) Copywriter
2 8 (19.51%) Content Manager
3 4 (9.76%) Technical Leader
4 3 (7.32%) Front-End Developer
5 2 (4.88%) Senior Manager
6 1 (2.44%) .NET Developer
6 1 (2.44%) SQL Developer
6 1 (2.44%) Marketing Manager
6 1 (2.44%) Web Editor
6 1 (2.44%) Content Editor
6 1 (2.44%) Analyst
6 1 (2.44%) Web Developer
6 1 (2.44%) Project Manager
6 1 (2.44%) Online Content Manager
6 1 (2.44%) Deployment Analyst
6 1 (2.44%) Digital Marketing Manager
6 1 (2.44%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 15 (36.59%) HTML
2 10 (24.39%) CSS
3 8 (19.51%) Ajax
4 7 (17.07%) jQuery
5 5 (12.20%) JSP
6 4 (9.76%) XML
6 4 (9.76%) XSD
6 4 (9.76%) Spring
6 4 (9.76%) Spring MVC
7 3 (7.32%) HTML5
7 3 (7.32%) CSS3
8 2 (4.88%) Modernizr
8 2 (4.88%) JSLint
8 2 (4.88%) JSON
8 2 (4.88%) Backbone.js
9 1 (2.44%) .NET
9 1 (2.44%) ASP.NET
9 1 (2.44%) XHTML
9 1 (2.44%) Razor View Engine
9 1 (2.44%) ASP.NET MVC
Miscellaneous
1 9 (21.95%) Mobile App
2 7 (17.07%) Copywriting
3 4 (9.76%) iPad
4 2 (4.88%) Social Media
5 1 (2.44%) W3C
5 1 (2.44%) FMCG
5 1 (2.44%) Open Source
5 1 (2.44%) Digital Media
Operating Systems
1 5 (12.20%) UNIX
Processes & Methodologies
1 17 (41.46%) Content Management
2 14 (34.15%) Analytics
2 14 (34.15%) E-Commerce
3 9 (21.95%) Web Analytics
3 9 (21.95%) Digital Marketing
4 8 (19.51%) Migration
5 7 (17.07%) Agile Software Development
5 7 (17.07%) Asset Management
5 7 (17.07%) Project Management
5 7 (17.07%) MVC
5 7 (17.07%) Pay per click
6 5 (12.20%) Data Migration
7 4 (9.76%) Data Validation
7 4 (9.76%) Web Accessibility
7 4 (9.76%) Unit Testing
7 4 (9.76%) Integration Testing
7 4 (9.76%) Continuous Integration
7 4 (9.76%) Validation
7 4 (9.76%) B2C
7 4 (9.76%) Data Modelling
Programming Languages
1 5 (12.20%) Java
2 4 (9.76%) JavaScript
3 3 (7.32%) SQL
4 1 (2.44%) PHP
Qualifications
1 1 (2.44%) ACCA
1 1 (2.44%) CIMA
Quality Assurance & Compliance
1 1 (2.44%) QA
Vendors
1 7 (17.07%) Adobe
2 4 (9.76%) FatWire
2 4 (9.76%) hybris
3 1 (2.44%) Microsoft
3 1 (2.44%) Omniture
Windsor, Berkshire
TELSTRA Associates
Rate: From £200 to £400 per day £250-350 per day
Posted: 14 hours ago
Slough, Berkshire
Streamline Connections
Rate: £300 - £301 per day
Posted: Yesterday