The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 98 93 103
Rank change year-on-year
-5 +10
Contract jobs citing SEO 21 27 22
As % of all contract IT jobs located in Berkshire 0.95% 1.08% 0.90%
As % of the Processes & Methodologies category 1.18% 1.42% 1.18%
Number of daily rates quoted 9 13 9
Median daily rate £325 £190 £308
Median daily rate % change year-on-year
+70.78% -38.21%
90% offered a daily rate of more than £207 £145 £300
10% offered a daily rate of more than £411 £440 £348
UK excluding London median daily rate £338 £375 £275
% change year-on-year
-10.00% +36.36%
Number of hourly rates quoted 3 1 3
Median hourly rate £18.00 £40.00 £16.00
Median hourly rate % change year-on-year
-55.00% +150.00%
90% offered a hourly rate of more than £15.60 £40.00 £12.80
10% offered a hourly rate of more than £19.29 £40.00 £115.20
UK excluding London median hourly rate £19.61 £40.00 £21.75
% change year-on-year
-50.97% +83.90%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1783 1905 1861
As % of all contract IT jobs located in Berkshire 80.68% 76.08% 76.24%
Number of daily rates quoted 967 1116 892
Median daily rate £413 £400 £390
Median daily rate % change year-on-year
+3.12% +2.56%
90% offered a daily rate of more than £275 £250 £260
10% offered a daily rate of more than £575 £525 £525
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 64 66 31
Median hourly rate £19.61 £37.00 £18.00
Median hourly rate % change year-on-year
-47.00% +105.55%
90% offered a hourly rate of more than £12.50 £14.50 £12.00
10% offered a hourly rate of more than £47.25 £40.00 £59.00
UK excluding London median hourly rate £32.66 £34.00 £26.00
% change year-on-year
-3.95% +30.76%

SEO
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 29 September 2016.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell -14 5 £210 +12.75%
Maidenhead -9 4 - -
Reading +22 3 £195 -2.50% 2
Slough - 2 £362 -
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for SEO.

1 35 (68.63%) Marketing
2 26 (50.98%) Digital Marketing
3 19 (37.25%) Pay per click
4 18 (35.29%) CMS
5 17 (33.33%) E-Commerce
6 16 (31.37%) HTML
6 16 (31.37%) B2B
6 16 (31.37%) Analytics
7 14 (27.45%) SaaS
7 14 (27.45%) Social Media
8 13 (25.49%) Digital Media
9 12 (23.53%) Project Planning
9 12 (23.53%) Degree
10 10 (19.61%) German Language
10 10 (19.61%) Agile Software Development
10 10 (19.61%) CSS
10 10 (19.61%) Salesforce.com
10 10 (19.61%) Online Marketing
10 10 (19.61%) Email Marketing
10 10 (19.61%) Marketo
10 10 (19.61%) Brand Awareness
10 10 (19.61%) Marketing Automation
10 10 (19.61%) Data Acquisition
10 10 (19.61%) Integrated Marketing
11 8 (15.69%) User Experience
11 8 (15.69%) Migration
12 7 (13.73%) Google
13 6 (11.76%) Google Analytics
13 6 (11.76%) Internet
13 6 (11.76%) Manufacturing

SEO
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (35.29%) CMS
2 3 (5.88%) Drupal
2 3 (5.88%) Magnolia
3 2 (3.92%) IBM Notes
4 1 (1.96%) Joomla!
4 1 (1.96%) WordPress
Applications
1 5 (9.80%) MS Excel
1 5 (9.80%) MS Office
2 4 (7.84%) MS PowerPoint
3 1 (1.96%) MS Visio
3 1 (1.96%) OmniGraffle
Business Applications
1 4 (7.84%) WebTrends
Cloud Services
1 14 (27.45%) SaaS
2 6 (11.76%) Google Analytics
3 3 (5.88%) Adobe Analytics
4 1 (1.96%) Adobe Creative Cloud
4 1 (1.96%) Google Tag Manager
Communications & Networking
1 6 (11.76%) Internet
2 2 (3.92%) FTP
Development Applications
1 1 (1.96%) Axure RP
1 1 (1.96%) gulp
General
1 35 (68.63%) Marketing
2 10 (19.61%) Brand Awareness
2 10 (19.61%) German Language
3 6 (11.76%) Advertising
3 6 (11.76%) Manufacturing
4 5 (9.80%) Telecoms
5 2 (3.92%) Polish Language
5 2 (3.92%) Retail
Job Titles
1 8 (15.69%) Marketing Manager
2 7 (13.73%) Content Manager
2 7 (13.73%) Designer
3 6 (11.76%) Product Owner
4 5 (9.80%) Coordinator
4 5 (9.80%) Web Content Manager
4 5 (9.80%) Web Manager
5 4 (7.84%) Developer
5 4 (7.84%) E-Commerce Manager
6 3 (5.88%) Analyst
6 3 (5.88%) Migration Manager
6 3 (5.88%) Web Analyst
7 2 (3.92%) Content Editor
7 2 (3.92%) Digital Content Manager
7 2 (3.92%) Digital Marketing Manager
7 2 (3.92%) Digital Product Owner
7 2 (3.92%) E-Commerce Designer
7 2 (3.92%) Marketing Officer
7 2 (3.92%) Senior Designer
7 2 (3.92%) Web Developer
Libraries, Frameworks & Software Standards
1 16 (31.37%) HTML
2 10 (19.61%) CSS
3 2 (3.92%) AngularJS
3 2 (3.92%) Web Services
4 1 (1.96%) HTML5
4 1 (1.96%) jQuery
4 1 (1.96%) OOCSS
Miscellaneous
1 14 (27.45%) Social Media
2 13 (25.49%) Digital Media
3 8 (15.69%) User Experience
4 5 (9.80%) Analytical Skills
4 5 (9.80%) Animation
5 4 (7.84%) Copywriting
6 3 (5.88%) Clustering
6 3 (5.88%) Replication
7 2 (3.92%) Blog
7 2 (3.92%) Mobile App
8 1 (1.96%) Graphic Design
8 1 (1.96%) Taxonomies
Processes & Methodologies
1 26 (50.98%) Digital Marketing
2 19 (37.25%) Pay per click
3 17 (33.33%) E-Commerce
4 16 (31.37%) Analytics
4 16 (31.37%) B2B
5 12 (23.53%) Project Planning
6 10 (19.61%) Agile Software Development
6 10 (19.61%) Data Acquisition
6 10 (19.61%) Email Marketing
6 10 (19.61%) Integrated Marketing
6 10 (19.61%) Marketing Automation
6 10 (19.61%) Online Marketing
7 8 (15.69%) Migration
8 5 (9.80%) Content Management
9 4 (7.84%) Internet Marketing
9 4 (7.84%) Mentoring
9 4 (7.84%) Project Management
9 4 (7.84%) Scrum
9 4 (7.84%) Web Analytics
9 4 (7.84%) Web Development
Programming Languages
1 5 (9.80%) JavaScript
2 1 (1.96%) PHP
Qualifications
1 12 (23.53%) Degree
2 1 (1.96%) A+ Certification
Quality Assurance & Compliance
1 4 (7.84%) SLA
2 3 (5.88%) QA
Vendors
1 10 (19.61%) Marketo
1 10 (19.61%) Salesforce.com
2 7 (13.73%) Google
3 4 (7.84%) Tealium
4 2 (3.92%) Adobe
4 2 (3.92%) Lotus
5 1 (1.96%) Adthena
5 1 (1.96%) Microsoft