The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 102 97 137
Rank change year-on-year
-5 +40
Contract jobs citing SEO 21 37 4
As % of all contract IT jobs located in Berkshire 0.84% 1.41% 0.14%
As % of the Processes & Methodologies category 1.16% 2.06% 0.20%
Number of daily rates quoted 8 12 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£320 £338 £300
Average daily rate % change year-on-year
-5.18% +12.50%
UK excluding London average daily rate £325 £325 £323
% change year-on-year
- +0.77%
Number of hourly rates quoted 3 0 2
Average hourly rate £16.00 - £16.50
UK excluding London average hourly rate £21.75 £32.50 £16.50
% change year-on-year
-33.07% +96.96%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1815 1792 2002
As % of all contract IT jobs located in Berkshire 72.48% 68.45% 68.21%
Number of daily rates quoted 923 903 726
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £263 £240 £250
10% offered a daily rate of more than £550 £513 £500
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 25 48 49
Average hourly rate £27.83 £20.00 £20.00
Average hourly rate % change year-on-year
+39.15% -
90% offered a hourly rate of more than £12.00 £13.00 £12.00
10% offered a hourly rate of more than £42.50 £39.50 £38.55
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 24 October 2014.

SEO Hourly Rate Histogram in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead -5 5 £340 +65.85% 1
Slough -6 5 £308 -59.00%
Reading +8 4 £443 +14.93% 1
Windsor - - - - 2
Newbury - - - - 1
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 24 October 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 30 (58.82%) Agile Software Development
1 30 (58.82%) Marketing
2 27 (52.94%) CMS
3 24 (47.06%) Analytics
4 22 (43.14%) HTML
5 20 (39.22%) Drupal
6 16 (31.37%) Web Analytics
6 16 (31.37%) E-Commerce
7 14 (27.45%) Digital Marketing
7 14 (27.45%) Kanban
8 13 (25.49%) Social Media
9 11 (21.57%) Content Management
10 10 (19.61%) Project Management
10 10 (19.61%) JavaScript
10 10 (19.61%) CSS
11 9 (17.65%) Migration
12 8 (15.69%) jQuery
12 8 (15.69%) Email Marketing
13 7 (13.73%) Google
13 7 (13.73%) Pay per click
13 7 (13.73%) JIRA
13 7 (13.73%) Pharmaceutical
13 7 (13.73%) Java
14 6 (11.76%) XML
14 6 (11.76%) Microsoft
14 6 (11.76%) Google Analytics
14 6 (11.76%) German Language
14 6 (11.76%) Magnolia
14 6 (11.76%) HTML5
15 5 (9.80%) Mobile App

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 24 October 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 27 (52.94%) CMS
2 20 (39.22%) Drupal
3 6 (11.76%) Magnolia
4 5 (9.80%) SharePoint
5 4 (7.84%) IBM Notes
5 4 (7.84%) Confluence
6 3 (5.88%) IIS
7 1 (1.96%) Tomcat
7 1 (1.96%) Adobe CQ
Applications
1 3 (5.88%) MS Office
1 3 (5.88%) MS Excel
2 2 (3.92%) MS Visio
2 2 (3.92%) MS PowerPoint
2 2 (3.92%) Photoshop
Business Applications
1 6 (11.76%) Google Analytics
2 3 (5.88%) WebTrends
2 3 (5.88%) Oracle CRM
Cloud Services
1 4 (7.84%) Microsoft Azure
Communications & Networking
1 3 (5.88%) HTTP
1 3 (5.88%) DNS
2 2 (3.92%) Internet
3 1 (1.96%) FTP
Database & Business Intelligence
1 3 (5.88%) MongoDB
1 3 (5.88%) NoSQL
2 2 (3.92%) MySQL
3 1 (1.96%) PostgreSQL
Development Applications
1 7 (13.73%) JIRA
2 3 (5.88%) Visual Studio
2 3 (5.88%) Subversion
3 1 (1.96%) JUnit
3 1 (1.96%) Eclipse
3 1 (1.96%) Git (software)
General
1 30 (58.82%) Marketing
2 7 (13.73%) Pharmaceutical
3 6 (11.76%) German Language
4 4 (7.84%) Retail
4 4 (7.84%) Telecoms
5 3 (5.88%) Finance
5 3 (5.88%) Dutch Language
5 3 (5.88%) French Language
6 1 (1.96%) Automotive
6 1 (1.96%) Manufacturing
6 1 (1.96%) Publishing
Job Titles
1 13 (25.49%) Project Manager
1 13 (25.49%) Digital Project Manager
2 10 (19.61%) Developer
3 7 (13.73%) Web Developer
3 7 (13.73%) IT Project Manager
4 4 (7.84%) Front-End Developer
5 3 (5.88%) Front-End Web Developer
5 3 (5.88%) Copywriter
5 3 (5.88%) Marketing Executive
5 3 (5.88%) Agile Business Analyst
5 3 (5.88%) Digital Marketing Executive
5 3 (5.88%) Relationships Manager
5 3 (5.88%) Content Editor
5 3 (5.88%) Business Manager
5 3 (5.88%) Analyst
5 3 (5.88%) Business Analyst
6 2 (3.92%) PPC Specialist
6 2 (3.92%) PPC Executive
6 2 (3.92%) PPC Manager
6 2 (3.92%) PPC Analyst
Libraries, Frameworks & Software Standards
1 22 (43.14%) HTML
2 10 (19.61%) CSS
3 8 (15.69%) jQuery
4 6 (11.76%) XML
4 6 (11.76%) HTML5
5 5 (9.80%) .NET
5 5 (9.80%) Ajax
6 4 (7.84%) .NET Framework
6 4 (7.84%) XSLT
6 4 (7.84%) ASP.NET
7 3 (5.88%) Flash
7 3 (5.88%) RESTful
7 3 (5.88%) Web Services
8 2 (3.92%) CSS3
8 2 (3.92%) ASP.NET MVC 3
8 2 (3.92%) ASP.NET MVC
8 2 (3.92%) JSP
9 1 (1.96%) XSD
9 1 (1.96%) COM
9 1 (1.96%) Spring
Miscellaneous
1 13 (25.49%) Social Media
2 5 (9.80%) Mobile App
3 4 (7.84%) User Experience
3 4 (7.84%) Open Source
4 3 (5.88%) Web 2.0
4 3 (5.88%) Wiki
5 2 (3.92%) Blog
5 2 (3.92%) FMCG
5 2 (3.92%) Smartphone
5 2 (3.92%) Copywriting
6 1 (1.96%) Management Information System
6 1 (1.96%) iPad
6 1 (1.96%) Digital Media
Operating Systems
1 5 (9.80%) Windows
2 2 (3.92%) Android
2 2 (3.92%) Apple iOS
3 1 (1.96%) UNIX
Processes & Methodologies
1 30 (58.82%) Agile Software Development
2 24 (47.06%) Analytics
3 16 (31.37%) E-Commerce
3 16 (31.37%) Web Analytics
4 14 (27.45%) Digital Marketing
4 14 (27.45%) Kanban
5 11 (21.57%) Content Management
6 10 (19.61%) Project Management
7 9 (17.65%) Migration
8 8 (15.69%) Email Marketing
9 7 (13.73%) Pay per click
10 5 (9.80%) MVC
10 5 (9.80%) B2C
11 4 (7.84%) CRM
11 4 (7.84%) Stakeholder Management
11 4 (7.84%) Scrum
11 4 (7.84%) B2B
11 4 (7.84%) Web Development
11 4 (7.84%) User Acceptance Testing
11 4 (7.84%) User Stories
Programming Languages
1 10 (19.61%) JavaScript
2 7 (13.73%) Java
3 5 (9.80%) C#
3 5 (9.80%) PHP
4 3 (5.88%) Groovy
4 3 (5.88%) Scala
5 1 (1.96%) Python
Qualifications
1 3 (5.88%) PMP
1 3 (5.88%) PMI Certification
2 1 (1.96%) Degree
Quality Assurance & Compliance
1 2 (3.92%) QA
Vendors
1 7 (13.73%) Google
2 6 (11.76%) Microsoft
3 4 (7.84%) Lotus
4 3 (5.88%) Salesforce.com
4 3 (5.88%) Adobe
4 3 (5.88%) Oracle
4 3 (5.88%) Omniture
5 2 (3.92%) hybris
6 1 (1.96%) Akamai
6 1 (1.96%) Demandware
6 1 (1.96%) Twitter
6 1 (1.96%) ATG