The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 102 101 119
Rank change year-on-year
-1 +18
Contract jobs citing SEO 18 19 4
As % of all contract IT jobs located in Berkshire 0.70% 0.75% 0.17%
As % of the Processes & Methodologies category 0.98% 1.06% 0.24%
Number of daily rates quoted 9 8 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£190 £313 £210
Average daily rate % change year-on-year
-39.24% +48.92%
UK excluding London average daily rate £250 £330 £260
% change year-on-year
-24.24% +26.92%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1845 1796 1652
As % of all contract IT jobs located in Berkshire 72.01% 71.24% 68.98%
Number of daily rates quoted 943 878 677
Average daily rate £400 £375 £388
Average daily rate % change year-on-year
+6.66% -3.22%
90% offered a daily rate of more than £245 £225 £264
10% offered a daily rate of more than £500 £500 £525
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 58 35 41
Average hourly rate £21.55 £18.25 £17.50
Average hourly rate % change year-on-year
+18.08% +4.28%
90% offered a hourly rate of more than £13.90 £11.25 £14.50
10% offered a hourly rate of more than £39.00 £34.25 £37.50
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 27 May 2015.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 27 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell 0 8 £150 -62.50% 1
Maidenhead +4 2 £345 -
Slough +2 2 £190 -18.36%
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 27 May 2015, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 15 (50.00%) Analytics
2 12 (40.00%) E-Commerce
3 10 (33.33%) HTML
3 10 (33.33%) Marketing
4 9 (30.00%) Agile Software Development
4 9 (30.00%) CMS
5 7 (23.33%) JIRA
5 7 (23.33%) User Experience
6 6 (20.00%) Content Management
6 6 (20.00%) Web Analytics
6 6 (20.00%) Adobe
7 5 (16.67%) SAP
7 5 (16.67%) Publishing
7 5 (16.67%) Migration
7 5 (16.67%) Stakeholder Management
7 5 (16.67%) TDD
7 5 (16.67%) Drupal
7 5 (16.67%) Magento
8 4 (13.33%) Kanban
8 4 (13.33%) WordPress
8 4 (13.33%) Open Source
8 4 (13.33%) Confluence
8 4 (13.33%) HTML5
8 4 (13.33%) Degree
8 4 (13.33%) Google
8 4 (13.33%) Project Management
8 4 (13.33%) Java
8 4 (13.33%) JavaScript
8 4 (13.33%) MS Excel
9 3 (10.00%) HTTP

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 27 May 2015, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (30.00%) CMS
2 5 (16.67%) Drupal
3 4 (13.33%) WordPress
3 4 (13.33%) Confluence
4 1 (3.33%) Node.js
4 1 (3.33%) Adobe Experience Manager
4 1 (3.33%) WebSphere
Applications
1 4 (13.33%) MS Excel
2 2 (6.67%) Photoshop
Business Applications
1 5 (16.67%) Magento
Cloud Services
1 2 (6.67%) Google Analytics
2 1 (3.33%) Adobe Analytics
Communications & Networking
1 3 (10.00%) HTTP
2 2 (6.67%) Internet
Database & Business Intelligence
1 3 (10.00%) MongoDB
1 3 (10.00%) NoSQL
Development Applications
1 7 (23.33%) JIRA
2 2 (6.67%) Git (software)
2 2 (6.67%) Subversion
3 1 (3.33%) Dreamweaver
3 1 (3.33%) Jenkins
General
1 10 (33.33%) Marketing
2 5 (16.67%) Publishing
3 3 (10.00%) Retail
4 2 (6.67%) Spanish Language
5 1 (3.33%) Telecoms
5 1 (3.33%) Manufacturing
5 1 (3.33%) Advertising
5 1 (3.33%) Czech Language
5 1 (3.33%) Dutch Language
5 1 (3.33%) French Language
5 1 (3.33%) German Language
5 1 (3.33%) Italian Language
5 1 (3.33%) Japanese Language
5 1 (3.33%) Korean Language
5 1 (3.33%) Portuguese Language
Job Titles
1 6 (20.00%) Project Manager
2 5 (16.67%) E-Commerce Manager
2 5 (16.67%) Digital Project Manager
3 4 (13.33%) Content Editor
4 3 (10.00%) Front-End Developer
4 3 (10.00%) Business Analyst
4 3 (10.00%) Developer
4 3 (10.00%) Analyst
4 3 (10.00%) Agile Business Analyst
5 1 (3.33%) Campaign Manager
5 1 (3.33%) Coordinator
5 1 (3.33%) Consultant
5 1 (3.33%) Project Coordinator
5 1 (3.33%) IT Project Manager
5 1 (3.33%) Marketing Manager
5 1 (3.33%) Web Project Manager
5 1 (3.33%) Web Manager
5 1 (3.33%) Web Producer
5 1 (3.33%) Designer
5 1 (3.33%) Product Specialist
Libraries, Frameworks & Software Standards
1 10 (33.33%) HTML
2 4 (13.33%) HTML5
3 3 (10.00%) CSS
3 3 (10.00%) jQuery
3 3 (10.00%) RESTful
4 2 (6.67%) Twitter Bootstrap
4 2 (6.67%) XML
4 2 (6.67%) XHTML
4 2 (6.67%) Ajax
4 2 (6.67%) JSON
4 2 (6.67%) CSS3
4 2 (6.67%) Sass
4 2 (6.67%) LESS
5 1 (3.33%) Worklight
Miscellaneous
1 7 (23.33%) User Experience
2 3 (10.00%) Web 2.0
3 2 (6.67%) Copywriting
3 2 (6.67%) W3C
4 1 (3.33%) FMCG
4 1 (3.33%) Social Media
4 1 (3.33%) Digital Media
4 1 (3.33%) Computer Science
4 1 (3.33%) Analytical Skills
4 1 (3.33%) Performance Metrics
Processes & Methodologies
1 15 (50.00%) Analytics
2 12 (40.00%) E-Commerce
3 9 (30.00%) Agile Software Development
4 6 (20.00%) Web Analytics
4 6 (20.00%) Content Management
5 5 (16.67%) TDD
5 5 (16.67%) Migration
5 5 (16.67%) Stakeholder Management
6 4 (13.33%) Project Management
6 4 (13.33%) Kanban
6 4 (13.33%) Open Source
7 3 (10.00%) Feature Driven Development
7 3 (10.00%) BDD
7 3 (10.00%) User Stories
7 3 (10.00%) Scrum
7 3 (10.00%) Extreme Programming
7 3 (10.00%) Pair Programming
8 2 (6.67%) B2B
8 2 (6.67%) Web Design
8 2 (6.67%) Digital Marketing
Programming Languages
1 4 (13.33%) Java
1 4 (13.33%) JavaScript
2 3 (10.00%) Groovy
2 3 (10.00%) Scala
Qualifications
1 4 (13.33%) Degree
Vendors
1 6 (20.00%) Adobe
2 5 (16.67%) SAP
3 4 (13.33%) Google
4 2 (6.67%) Facebook
4 2 (6.67%) Twitter
4 2 (6.67%) Microsoft
5 1 (3.33%) IBM
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