The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 100 96 144
Rank change year-on-year
-4 +48
Contract jobs citing SEO 25 33 3
As % of all contract IT jobs located in Berkshire 1.02% 1.30% 0.096%
As % of the Processes & Methodologies category 1.38% 1.91% 0.14%
Number of daily rates quoted 12 13 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £242 £280
Average daily rate % change year-on-year
+24.22% -13.75%
UK excluding London average daily rate £275 £325 £320
% change year-on-year
-15.38% +1.56%
Number of hourly rates quoted 2 0 0
Average hourly rate £76.00 - -
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1806 1727 2114
As % of all contract IT jobs located in Berkshire 73.87% 68.29% 67.58%
Number of daily rates quoted 895 823 763
Average daily rate £390 £375 £380
Average daily rate % change year-on-year
+4.00% -1.31%
90% offered a daily rate of more than £254 £238 £240
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 28 36 41
Average hourly rate £17.07 £22.85 £30.50
Average hourly rate % change year-on-year
-25.29% -25.08%
90% offered a hourly rate of more than £12.00 £13.10 £11.03
10% offered a hourly rate of more than £59.00 £44.40 £50.00
UK excluding London average hourly rate £26.00 £30.00 £30.00
% change year-on-year
-13.33% -

SEO
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 18 September 2014.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 18 September 2014.

SEO Hourly Rate Histogram in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead -2 7 £348 +110.60%
Reading +11 5 £300 -22.07%
Slough - 2 £300 - 2
Windsor - - - -
Newbury - - - - 2
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 18 September 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 26 (61.90%) Marketing
2 21 (50.00%) Agile Software Development
2 21 (50.00%) CMS
3 20 (47.62%) Analytics
4 19 (45.24%) HTML
5 15 (35.71%) E-Commerce
5 15 (35.71%) Drupal
5 15 (35.71%) Digital Marketing
6 14 (33.33%) Web Analytics
7 12 (28.57%) Social Media
8 11 (26.19%) CSS
8 11 (26.19%) Content Management
9 10 (23.81%) JavaScript
10 9 (21.43%) Project Management
10 9 (21.43%) jQuery
10 9 (21.43%) Kanban
11 8 (19.05%) Email Marketing
11 8 (19.05%) Migration
12 7 (16.67%) Pay per click
12 7 (16.67%) HTML5
13 6 (14.29%) Magnolia
13 6 (14.29%) German Language
13 6 (14.29%) Ajax
13 6 (14.29%) Google
13 6 (14.29%) MVC
13 6 (14.29%) PHP
13 6 (14.29%) XML
14 5 (11.90%) Windows
14 5 (11.90%) .NET
14 5 (11.90%) C#

SEO
Top Related IT Skills in Berkshire by Category

For the 6 months to 18 September 2014, IT contractor jobs across the Berkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 21 (50.00%) CMS
2 15 (35.71%) Drupal
3 6 (14.29%) Magnolia
4 5 (11.90%) SharePoint
5 4 (9.52%) IBM Notes
6 3 (7.14%) IIS
6 3 (7.14%) Confluence
7 1 (2.38%) Adobe CQ
7 1 (2.38%) Tomcat
Applications
1 3 (7.14%) MS Office
1 3 (7.14%) MS Excel
2 2 (4.76%) MS Visio
2 2 (4.76%) MS PowerPoint
2 2 (4.76%) Photoshop
3 1 (2.38%) Spreadsheet
Business Applications
1 5 (11.90%) Google Analytics
2 3 (7.14%) WebTrends
2 3 (7.14%) Oracle CRM
Cloud Services
1 4 (9.52%) Microsoft Azure
Communications & Networking
1 3 (7.14%) DNS
2 2 (4.76%) Internet
3 1 (2.38%) FTP
Database & Business Intelligence
1 2 (4.76%) MySQL
2 1 (2.38%) PostgreSQL
Development Applications
1 4 (9.52%) Visual Studio
2 3 (7.14%) Subversion
2 3 (7.14%) JIRA
3 1 (2.38%) Git (software)
3 1 (2.38%) Jasmine
3 1 (2.38%) Eclipse
3 1 (2.38%) JUnit
General
1 26 (61.90%) Marketing
2 6 (14.29%) German Language
3 5 (11.90%) Pharmaceutical
4 4 (9.52%) Finance
4 4 (9.52%) Retail
5 3 (7.14%) Telecoms
5 3 (7.14%) Dutch Language
5 3 (7.14%) French Language
6 1 (2.38%) Automotive
6 1 (2.38%) Legal
6 1 (2.38%) Manufacturing
6 1 (2.38%) Publishing
Job Titles
1 12 (28.57%) Developer
2 8 (19.05%) Project Manager
2 8 (19.05%) Digital Project Manager
3 6 (14.29%) Web Developer
4 5 (11.90%) IT Project Manager
4 5 (11.90%) Front-End Developer
5 3 (7.14%) Digital Marketing Executive
5 3 (7.14%) Relationships Manager
5 3 (7.14%) Content Editor
5 3 (7.14%) Business Manager
5 3 (7.14%) Marketing Executive
6 2 (4.76%) PPC Specialist
6 2 (4.76%) Copywriter
6 2 (4.76%) PPC Executive
6 2 (4.76%) Front-End Web Developer
6 2 (4.76%) Content Manager
6 2 (4.76%) PPC Manager
6 2 (4.76%) PPC Analyst
7 1 (2.38%) XML Developer
7 1 (2.38%) Agile Project Manager
Libraries, Frameworks & Software Standards
1 19 (45.24%) HTML
2 11 (26.19%) CSS
3 9 (21.43%) jQuery
4 7 (16.67%) HTML5
5 6 (14.29%) XML
5 6 (14.29%) Ajax
6 5 (11.90%) .NET
7 4 (9.52%) ASP.NET
7 4 (9.52%) .NET Framework
7 4 (9.52%) XSLT
8 3 (7.14%) Flash
8 3 (7.14%) CSS3
8 3 (7.14%) Web Services
9 2 (4.76%) ASP.NET MVC
9 2 (4.76%) ASP.NET MVC 3
9 2 (4.76%) Backbone.js
9 2 (4.76%) JSP
10 1 (2.38%) XSD
10 1 (2.38%) COM
10 1 (2.38%) XHTML
Miscellaneous
1 12 (28.57%) Social Media
2 5 (11.90%) Mobile App
3 3 (7.14%) Open Source
3 3 (7.14%) Wiki
4 2 (4.76%) Smartphone
4 2 (4.76%) Copywriting
5 1 (2.38%) Blog
5 1 (2.38%) Management Information System
5 1 (2.38%) iPad
5 1 (2.38%) User Experience
5 1 (2.38%) Analytical Skills
Operating Systems
1 5 (11.90%) Windows
2 2 (4.76%) Android
2 2 (4.76%) Apple iOS
3 1 (2.38%) UNIX
Processes & Methodologies
1 21 (50.00%) Agile Software Development
2 20 (47.62%) Analytics
3 15 (35.71%) E-Commerce
3 15 (35.71%) Digital Marketing
4 14 (33.33%) Web Analytics
5 11 (26.19%) Content Management
6 9 (21.43%) Project Management
6 9 (21.43%) Kanban
7 8 (19.05%) Migration
7 8 (19.05%) Email Marketing
8 7 (16.67%) Pay per click
9 6 (14.29%) MVC
10 5 (11.90%) B2C
11 4 (9.52%) B2B
11 4 (9.52%) Web Development
11 4 (9.52%) User Acceptance Testing
11 4 (9.52%) Online Marketing
11 4 (9.52%) Financial Analysis
12 3 (7.14%) Marketing Strategy
12 3 (7.14%) Social Media Marketing
Programming Languages
1 10 (23.81%) JavaScript
2 6 (14.29%) PHP
3 5 (11.90%) C#
4 4 (9.52%) Java
5 1 (2.38%) SQL
5 1 (2.38%) Python
Qualifications
1 3 (7.14%) PMP
1 3 (7.14%) PMI Certification
2 1 (2.38%) ACCA
2 1 (2.38%) CIMA
2 1 (2.38%) Degree
Quality Assurance & Compliance
1 2 (4.76%) QA
Vendors
1 6 (14.29%) Google
2 5 (11.90%) Microsoft
3 4 (9.52%) Lotus
3 4 (9.52%) Omniture
4 3 (7.14%) Oracle
4 3 (7.14%) Salesforce.com
5 2 (4.76%) Adobe
5 2 (4.76%) hybris
6 1 (2.38%) Akamai
6 1 (2.38%) Demandware
6 1 (2.38%) Twitter
6 1 (2.38%) ATG
Slough, Berkshire
Experis Ltd
Rate: £300 - £315 per day
Posted: Yesterday