The table below looks at the statistics for SEO skills in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
South East / Berkshire
Rank 96 95 124
Rank change year-on-year
-1 +29
Contract jobs citing SEO 11 25 12
As % of all contract IT jobs located in Berkshire 0.55% 1.01% 0.42%
As % of the Processes & Methodologies category 0.69% 1.23% 0.56%
Number of daily rates quoted 6 11 4
Median daily rate £375 £300 £165
Median daily rate % change year-on-year
+25.00% +81.81%
90% offered a daily rate of more than £346 £200 £150
10% offered a daily rate of more than £450 £375 £224
UK excluding London median daily rate £350 £333 £281
% change year-on-year
+5.26% +18.22%
Number of hourly rates quoted 1 0 2
Median hourly rate £21.50 - £16.50
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1603 2027 2139
As % of all contract IT jobs located in Berkshire 80.47% 81.97% 75.05%
Number of daily rates quoted 758 1082 1091
Median daily rate £425 £410 £400
Median daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £260 £275 £252
10% offered a daily rate of more than £525 £550 £525
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+1.87% +0.29%
Number of hourly rates quoted 55 59 47
Median hourly rate £23.34 £15.50 £27.50
Median hourly rate % change year-on-year
+50.58% -43.63%
90% offered a hourly rate of more than £12.00 £11.64 £14.00
10% offered a hourly rate of more than £55.00 £63.00 £55.65
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

SEO
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Berkshire

SEO
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Berkshire region.

SEO Daily Rate Trend in Berkshire

SEO
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Berkshire region over the 3 months to 27 February 2017.

SEO Daily Rate Histogram in Berkshire

SEO
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Berkshire region.

SEO Hourly Rate Trend in Berkshire

SEO
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Berkshire region over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Newbury - 3 £365 -
Slough +6 2 £450 +38.46% 1
Maidenhead - 2 £375 -
Bracknell -3 1 - -
SEO
South East

SEO
Top 30 Related IT Skills in Berkshire

For the 6 months to 27 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for SEO.

1 13 (61.90%) HTML
2 12 (57.14%) JavaScript
2 12 (57.14%) CSS
3 10 (47.62%) Agile Software Development
4 9 (42.86%) Marketing
5 8 (38.10%) CMS
5 8 (38.10%) Web Design
5 8 (38.10%) Analytics
6 7 (33.33%) User Experience
7 6 (28.57%) HTML5
7 6 (28.57%) Content Management
7 6 (28.57%) Web Development
8 5 (23.81%) Stakeholder Management
8 5 (23.81%) Retail
8 5 (23.81%) Digital Marketing
8 5 (23.81%) Telecoms
8 5 (23.81%) CSS3
8 5 (23.81%) Responsive Web Design
8 5 (23.81%) Wireframes
9 4 (19.05%) Front End Development
9 4 (19.05%) Twitter
9 4 (19.05%) Scrum
9 4 (19.05%) E-Commerce
10 3 (14.29%) Git (software)
10 3 (14.29%) jQuery
10 3 (14.29%) Unit Testing
10 3 (14.29%) WordPress
10 3 (14.29%) QA
10 3 (14.29%) Web Analytics
10 3 (14.29%) Google

SEO
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (38.10%) CMS
2 3 (14.29%) WordPress
Applications
1 2 (9.52%) MS Visio
1 2 (9.52%) OmniGraffle
Cloud Services
1 3 (14.29%) Adobe Analytics
Communications & Networking
1 2 (9.52%) Internet
2 1 (4.76%) FTP
Development Applications
1 3 (14.29%) Git (software)
2 2 (9.52%) Axure RP
3 1 (4.76%) JIRA
General
1 9 (42.86%) Marketing
2 5 (23.81%) Retail
2 5 (23.81%) Telecoms
3 3 (14.29%) Finance
4 2 (9.52%) Legal
5 1 (4.76%) Aerospace
5 1 (4.76%) Manufacturing
Job Titles
1 6 (28.57%) Developer
2 4 (19.05%) Development Manager
2 4 (19.05%) Front End Developer (Client-Side Developer)
3 3 (14.29%) Digital Development Manager
3 3 (14.29%) UI Developer
4 2 (9.52%) Architect
4 2 (9.52%) HTML CSS Developer
4 2 (9.52%) HTML Developer
4 2 (9.52%) JavaScript Developer
4 2 (9.52%) Online Producer
4 2 (9.52%) Product Owner
4 2 (9.52%) User Experience Architect
4 2 (9.52%) Web Developer
4 2 (9.52%) Web Development Manager
4 2 (9.52%) Web Manager
4 2 (9.52%) Web UI Developer
4 2 (9.52%) Website Developer
5 1 (4.76%) Analyst
5 1 (4.76%) Consultant
5 1 (4.76%) Project Manager
Libraries, Frameworks & Software Standards
1 13 (61.90%) HTML
2 12 (57.14%) CSS
3 6 (28.57%) HTML5
4 5 (23.81%) CSS3
5 3 (14.29%) jQuery
6 1 (4.76%) AngularJS
Miscellaneous
1 7 (33.33%) User Experience
2 2 (9.52%) Taxonomies
2 2 (9.52%) W3C
3 1 (4.76%) Algorithms
3 1 (4.76%) Analytical Skills
3 1 (4.76%) Clustering
3 1 (4.76%) Mobile App
3 1 (4.76%) Smartphone
3 1 (4.76%) Social Media
Processes & Methodologies
1 10 (47.62%) Agile Software Development
2 8 (38.10%) Analytics
2 8 (38.10%) Web Design
3 6 (28.57%) Content Management
3 6 (28.57%) Web Development
4 5 (23.81%) Digital Marketing
4 5 (23.81%) Responsive Web Design
4 5 (23.81%) Stakeholder Management
4 5 (23.81%) Wireframes
5 4 (19.05%) E-Commerce
5 4 (19.05%) Front End Development
5 4 (19.05%) Scrum
6 3 (14.29%) B2B
6 3 (14.29%) Continuous Deployment
6 3 (14.29%) Mentoring
6 3 (14.29%) Unit Testing
6 3 (14.29%) Web Analytics
7 2 (9.52%) Information Architecture
7 2 (9.52%) Prototyping
7 2 (9.52%) UX Design
Programming Languages
1 12 (57.14%) JavaScript
2 1 (4.76%) PHP
Quality Assurance & Compliance
1 3 (14.29%) QA
Vendors
1 4 (19.05%) Twitter
2 3 (14.29%) Google