The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bracknell region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 35 31 19
Rank change year-on-year
-4 -12
Contract jobs citing Web Analytics 4 3 3
As % of all contract IT jobs located in Bracknell 1.21% 1.44% 2.38%
As % of the Processes & Methodologies category 1.82% 2.05% 4.00%
Number of daily rates quoted 4 3 1
Average daily rate £413 £400 £225
Average daily rate % change year-on-year
+3.12% +77.77%
UK excluding London average daily rate £400 £275 £325
% change year-on-year
+45.45% -15.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
220 146 75
As % of all contract IT jobs located in Bracknell 66.67% 69.86% 59.52%
Number of daily rates quoted 109 53 20
Average daily rate £375 £400 £335
Average daily rate % change year-on-year
-6.25% +19.40%
90% offered a daily rate of more than £225 £239 £205
10% offered a daily rate of more than £500 £450 £470
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 11 16 6
Average hourly rate £11.25 £16.00 £11.50
Average hourly rate % change year-on-year
-29.68% +39.13%
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
Web Analytics
Berkshire

Web Analytics
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Bracknell region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Bracknell

Web Analytics
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Bracknell region.

Web Analytics Daily Rate Trend in Bracknell

Web Analytics
Top 24 Related IT Skills in Bracknell

For the 6 months to 16 April 2014, IT contractor jobs across the Bracknell region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 4 (100.00%) Retail
1 4 (100.00%) Adobe
1 4 (100.00%) Automotive
1 4 (100.00%) Analytics
2 2 (50.00%) Mobile App
2 2 (50.00%) Magnolia
2 2 (50.00%) CMS
2 2 (50.00%) Scrum
2 2 (50.00%) Agile Software Development
2 2 (50.00%) SEO
2 2 (50.00%) HTML
2 2 (50.00%) CSS
2 2 (50.00%) Asset Management
2 2 (50.00%) Content Management
2 2 (50.00%) French Language
2 2 (50.00%) Android
2 2 (50.00%) Visualisation
2 2 (50.00%) HTML5
2 2 (50.00%) Axure RP
2 2 (50.00%) Apple iOS
2 2 (50.00%) CSS3
2 2 (50.00%) Appcelerator Titanium
2 2 (50.00%) Appcelerator
2 2 (50.00%) Adobe CQ

Web Analytics
Top Related IT Skills in Bracknell by Category

For the 6 months to 16 April 2014, IT contractor jobs across the Bracknell region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) Magnolia
1 2 (50.00%) CMS
1 2 (50.00%) Adobe CQ
Development Applications
1 2 (50.00%) Axure RP
1 2 (50.00%) Appcelerator Titanium
General
1 4 (100.00%) Retail
1 4 (100.00%) Automotive
2 2 (50.00%) French Language
Job Titles
1 2 (50.00%) Senior User Experience Designer
1 2 (50.00%) Copywriter
1 2 (50.00%) User Experience Designer
1 2 (50.00%) Designer
1 2 (50.00%) Senior Designer
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
1 2 (50.00%) CSS
1 2 (50.00%) HTML5
1 2 (50.00%) CSS3
Miscellaneous
1 2 (50.00%) Mobile App
1 2 (50.00%) Visualisation
Operating Systems
1 2 (50.00%) Android
1 2 (50.00%) Apple iOS
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Scrum
2 2 (50.00%) Agile Software Development
2 2 (50.00%) SEO
2 2 (50.00%) Asset Management
2 2 (50.00%) Content Management
Vendors
1 4 (100.00%) Adobe
2 2 (50.00%) Appcelerator