The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bracknell region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 22 - 21
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 6 0 2
As % of all contract IT jobs located in Bracknell 2.69% - 1.37%
As % of the Processes & Methodologies category 3.33% - 2.38%
Number of daily rates quoted 0 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - -
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.24%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
180 157 84
As % of all contract IT jobs located in Bracknell 80.72% 62.06% 57.53%
Number of daily rates quoted 95 54 30
Average daily rate £390 £400 £350
Average daily rate % change year-on-year
-2.50% +14.28%
90% offered a daily rate of more than £220 £175 £175
10% offered a daily rate of more than £500 £463 £450
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 6 4 4
Average hourly rate £16.00 £26.75 £27.00
Average hourly rate % change year-on-year
-40.18% -0.92%
90% offered a hourly rate of more than £11.65 £15.90 £24.50
10% offered a hourly rate of more than £140.00 £182.50 £39.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%
Web Analytics
Berkshire

Web Analytics
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Bracknell region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Bracknell

Web Analytics
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Bracknell region.

Web Analytics Daily Rate Trend in Bracknell

Web Analytics
Top 30 Related IT Skills in Bracknell

For the 6 months to 30 July 2014, IT contractor jobs across the Bracknell region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 12 (100.00%) Analytics
2 8 (66.67%) Marketing
2 8 (66.67%) Digital Marketing
3 6 (50.00%) SEO
3 6 (50.00%) CMS
3 6 (50.00%) Content Management
3 6 (50.00%) Mobile App
3 6 (50.00%) Magnolia
3 6 (50.00%) Marketing Strategy
4 5 (41.67%) French Language
5 4 (33.33%) Retail
5 4 (33.33%) Adobe
5 4 (33.33%) Stakeholder Management
5 4 (33.33%) Automotive
6 3 (25.00%) Workflow
6 3 (25.00%) Finance
6 3 (25.00%) MS Excel
6 3 (25.00%) E-Commerce
6 3 (25.00%) Pay per click
6 3 (25.00%) Drupal
6 3 (25.00%) Email Marketing
6 3 (25.00%) Dutch Language
6 3 (25.00%) Social Media Marketing
6 3 (25.00%) Adobe CQ
6 3 (25.00%) Social Media
7 2 (16.67%) CSS3
7 2 (16.67%) Appcelerator Titanium
7 2 (16.67%) Axure RP
7 2 (16.67%) Apple iOS
7 2 (16.67%) HTML5

Web Analytics
Top Related IT Skills in Bracknell by Category

For the 6 months to 30 July 2014, IT contractor jobs across the Bracknell region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (50.00%) CMS
1 6 (50.00%) Magnolia
2 3 (25.00%) Drupal
2 3 (25.00%) Adobe CQ
Applications
1 3 (25.00%) MS Excel
Development Applications
1 2 (16.67%) Appcelerator Titanium
1 2 (16.67%) Axure RP
General
1 8 (66.67%) Marketing
2 5 (41.67%) French Language
3 4 (33.33%) Retail
3 4 (33.33%) Automotive
4 3 (25.00%) Finance
4 3 (25.00%) Dutch Language
Job Titles
1 3 (25.00%) Marketing Manager
1 3 (25.00%) Digital Marketing Manager
1 3 (25.00%) Marketing Executive
1 3 (25.00%) Digital Marketing Executive
2 2 (16.67%) Senior User Experience Designer
2 2 (16.67%) User Experience Designer
2 2 (16.67%) Designer
2 2 (16.67%) Senior Designer
2 2 (16.67%) Copywriter
3 1 (8.33%) Planning Manager
3 1 (8.33%) Content Manager
Libraries, Frameworks & Software Standards
1 2 (16.67%) CSS3
1 2 (16.67%) HTML5
1 2 (16.67%) HTML
1 2 (16.67%) CSS
Miscellaneous
1 6 (50.00%) Mobile App
2 3 (25.00%) Social Media
3 2 (16.67%) Visualisation
4 1 (8.33%) Copywriting
Operating Systems
1 2 (16.67%) Apple iOS
1 2 (16.67%) Android
Processes & Methodologies
1 12 (100.00%) Analytics
2 8 (66.67%) Digital Marketing
3 6 (50.00%) SEO
3 6 (50.00%) Content Management
3 6 (50.00%) Marketing Strategy
4 4 (33.33%) Stakeholder Management
5 3 (25.00%) Workflow
5 3 (25.00%) E-Commerce
5 3 (25.00%) Pay per click
5 3 (25.00%) Email Marketing
5 3 (25.00%) Social Media Marketing
6 2 (16.67%) Asset Management
6 2 (16.67%) Scrum
6 2 (16.67%) Agile Software Development
7 1 (8.33%) Migration
7 1 (8.33%) Data Migration
Vendors
1 4 (33.33%) Adobe
2 2 (16.67%) Appcelerator