The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Bracknell region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 35 33 -
Rank change year-on-year
-2 -
Contract jobs citing Web Analytics 2 1 0
As % of all contract IT jobs located in Bracknell 0.69% 0.36% -
As % of the Processes & Methodologies category 0.81% 0.48% -
Number of daily rates quoted 1 0 0
Average daily rate £175 - -
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Bracknell region.

Processes & Methodologies Category
Bracknell
Contract IT job ads with a match in the
Processes & Methodologies category
248 207 205
As % of all contract IT jobs located in Bracknell 85.52% 75.27% 70.69%
Number of daily rates quoted 117 88 110
Average daily rate £393 £390 £375
Average daily rate % change year-on-year
+0.64% +4.00%
90% offered a daily rate of more than £227 £210 £238
10% offered a daily rate of more than £525 £500 £498
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 30 19 20
Average hourly rate £13.75 £20.25 £13.72
Average hourly rate % change year-on-year
-32.09% +47.59%
90% offered a hourly rate of more than £7.68 £13.65 £11.90
10% offered a hourly rate of more than £19.80 £35.00 £39.80
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Bracknell

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Bracknell region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Bracknell

Web Analytics
Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Bracknell region.

Web Analytics Daily Rate Trend in Bracknell

Web Analytics
Top 30 Related IT Skills in Bracknell

For the 6 months to 5 February 2016, IT contractor jobs across the Bracknell region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 5 (100.00%) SEO
1 5 (100.00%) CMS
1 5 (100.00%) Analytics
2 4 (80.00%) E-Commerce
3 3 (60.00%) Dreamweaver
3 3 (60.00%) IBM
3 3 (60.00%) HTML
3 3 (60.00%) JavaScript
3 3 (60.00%) Photoshop
3 3 (60.00%) MS Office
3 3 (60.00%) CSS
3 3 (60.00%) Adobe Illustrator
3 3 (60.00%) Web Design
3 3 (60.00%) WebSphere
3 3 (60.00%) Degree
3 3 (60.00%) Computer Science
3 3 (60.00%) Dojo
3 3 (60.00%) jQuery
3 3 (60.00%) Git (software)
3 3 (60.00%) Responsive Web Design
3 3 (60.00%) Sass
3 3 (60.00%) LESS
3 3 (60.00%) AngularJS
3 3 (60.00%) HTML5
4 2 (40.00%) Social Media
4 2 (40.00%) Marketing
4 2 (40.00%) Digital Marketing
4 2 (40.00%) Content Management
5 1 (20.00%) Pay per click
5 1 (20.00%) Drupal

Web Analytics
Top Related IT Skills in Bracknell by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Bracknell region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (100.00%) CMS
2 3 (60.00%) WebSphere
3 1 (20.00%) Drupal
3 1 (20.00%) Magnolia
Applications
1 3 (60.00%) Adobe Illustrator
1 3 (60.00%) MS Office
1 3 (60.00%) Photoshop
Development Applications
1 3 (60.00%) Dreamweaver
1 3 (60.00%) Git (software)
General
1 2 (40.00%) Marketing
Job Titles
1 3 (60.00%) Developer
2 2 (40.00%) Digital Executive
2 2 (40.00%) Digital Marketing Executive
2 2 (40.00%) Marketing Executive
3 1 (20.00%) Web Marketing Executive
Libraries, Frameworks & Software Standards
1 3 (60.00%) AngularJS
1 3 (60.00%) CSS
1 3 (60.00%) Dojo
1 3 (60.00%) HTML
1 3 (60.00%) HTML5
1 3 (60.00%) jQuery
1 3 (60.00%) LESS
1 3 (60.00%) Sass
Miscellaneous
1 3 (60.00%) Computer Science
2 2 (40.00%) Social Media
3 1 (20.00%) Digital Media
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) SEO
2 4 (80.00%) E-Commerce
3 3 (60.00%) Responsive Web Design
3 3 (60.00%) Web Design
4 2 (40.00%) Content Management
4 2 (40.00%) Digital Marketing
5 1 (20.00%) CRM
5 1 (20.00%) Email Marketing
5 1 (20.00%) Line Management
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Pay per click
5 1 (20.00%) Project Management
5 1 (20.00%) Social Media Marketing
Programming Languages
1 3 (60.00%) JavaScript
Qualifications
1 3 (60.00%) Degree
Vendors
1 3 (60.00%) IBM