The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Buckinghamshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 70 82 79
Rank change year-on-year
+12 -3
Contract jobs citing Google Analytics 3 4 1
As % of all contract IT jobs located in Buckinghamshire 0.31% 0.35% 0.099%
As % of the Cloud Services category 6.52% 12.50% 4.35%
Number of daily rates quoted 3 2 1
Average daily rate £350 £344 £420
Average daily rate % change year-on-year
+1.81% -18.15%
UK excluding London average daily rate £339 £300 £300
% change year-on-year
+12.91% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Buckinghamshire region.

Cloud Services Category
Buckinghamshire
Contract IT job ads with a match in the
Cloud Services category
46 32 23
As % of all contract IT jobs located in Buckinghamshire 4.80% 2.76% 2.27%
Number of daily rates quoted 34 18 8
Average daily rate £450 £363 £325
Average daily rate % change year-on-year
+24.13% +11.53%
90% offered a daily rate of more than £338 £275 £154
10% offered a daily rate of more than £650 £500 £422
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 0 2 2
Average hourly rate - £9.50 £11.00
Average hourly rate % change year-on-year
- -13.63%
UK excluding London average hourly rate £19.00 £22.50 £17.23
% change year-on-year
-15.56% +30.62%

Google Analytics
Jobs Demand Trend in Buckinghamshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Buckinghamshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Buckinghamshire

Google Analytics
Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Daily Rate Trend in Buckinghamshire

Google Analytics
Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Hourly Rate Trend in Buckinghamshire

Google Analytics
Contract Job Locations in Buckinghamshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Milton Keynes - 1 £425 - 1
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Buckinghamshire

For the 6 months to 13 February 2016, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 6 (66.67%) HTML
2 6 (66.67%) E-Commerce
3 5 (55.56%) Project Management
3 5 (55.56%) Social Media
3 5 (55.56%) Marketing
3 5 (55.56%) CMS
3 5 (55.56%) Web Analytics
4 4 (44.44%) Omniture
4 4 (44.44%) Agile Software Development
4 4 (44.44%) Email Marketing
4 4 (44.44%) Tag Management
4 4 (44.44%) Adobe
4 4 (44.44%) Java
4 4 (44.44%) Oracle
5 3 (33.33%) Web Services
5 3 (33.33%) Flash
5 3 (33.33%) PMP
5 3 (33.33%) PMI Certification
5 3 (33.33%) MS Visio
5 3 (33.33%) B2B
5 3 (33.33%) B2C
5 3 (33.33%) SEO
5 3 (33.33%) Finance
5 3 (33.33%) PHP
5 3 (33.33%) SharePoint
5 3 (33.33%) Internet
5 3 (33.33%) WebTrends
5 3 (33.33%) Drupal

Google Analytics
Top Related IT Skills in Buckinghamshire by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) CMS
2 3 (33.33%) Drupal
2 3 (33.33%) SharePoint
Applications
1 3 (33.33%) MS Visio
2 2 (22.22%) MS PowerPoint
Business Applications
1 3 (33.33%) WebTrends
2 2 (22.22%) Oracle CRM
Cloud Services
1 1 (11.11%) Adobe Analytics
Communications & Networking
1 3 (33.33%) Internet
Database & Business Intelligence
1 2 (22.22%) Big Data
1 2 (22.22%) DB2
1 2 (22.22%) Hadoop
1 2 (22.22%) SQL Server
General
1 5 (55.56%) Marketing
2 3 (33.33%) Finance
3 2 (22.22%) Banking
4 1 (11.11%) Retail
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Digital Analyst
2 2 (22.22%) Administrator
2 2 (22.22%) Consultant
2 2 (22.22%) E-Commerce Administrator
2 2 (22.22%) E-Commerce Systems Administrator
2 2 (22.22%) Systems Administrator
2 2 (22.22%) Technical Analyst
2 2 (22.22%) Web Analytics Consultant
2 2 (22.22%) Web Consultant
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) Java Consultant
3 1 (11.11%) Project Manager
3 1 (11.11%) Senior Analyst
3 1 (11.11%) Senior Technical Analyst
3 1 (11.11%) Web Administrator
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
2 3 (33.33%) Flash
2 3 (33.33%) Web Services
3 1 (11.11%) CSS
Miscellaneous
1 5 (55.56%) Social Media
2 1 (11.11%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Analytics
2 6 (66.67%) E-Commerce
3 5 (55.56%) Project Management
3 5 (55.56%) Web Analytics
4 4 (44.44%) Agile Software Development
4 4 (44.44%) Email Marketing
4 4 (44.44%) Tag Management
5 3 (33.33%) B2B
5 3 (33.33%) B2C
5 3 (33.33%) Digital Marketing
5 3 (33.33%) SEO
6 2 (22.22%) Content Management
6 2 (22.22%) CRM
6 2 (22.22%) Product Management
6 2 (22.22%) Web Application Development
7 1 (11.11%) Benchmarking
7 1 (11.11%) OpenUP
7 1 (11.11%) Use Case
7 1 (11.11%) User Stories
Programming Languages
1 4 (44.44%) Java
2 3 (33.33%) PHP
3 1 (11.11%) JavaScript
Qualifications
1 3 (33.33%) PMI Certification
1 3 (33.33%) PMP
Vendors
1 9 (100.00%) Google
2 4 (44.44%) Adobe
2 4 (44.44%) Omniture
2 4 (44.44%) Oracle
3 3 (33.33%) Coremetrics
4 2 (22.22%) Salesforce.com
5 1 (11.11%) IBM
5 1 (11.11%) Tealeaf