The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Buckinghamshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 65 81 79
Rank change year-on-year
+16 -2
Contract jobs citing Google Analytics 3 6 9
As % of all contract IT jobs located in Buckinghamshire 0.36% 0.50% 0.71%
As % of the Cloud Services category 5.26% 14.63% 18.00%
Number of daily rates quoted 3 1 5
Median daily rate £375 £230 £375
Median daily rate % change year-on-year
+63.04% -38.66%
UK excluding London median daily rate £385 £240 £300
% change year-on-year
+60.41% -20.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Buckinghamshire region.

Cloud Services Category
Buckinghamshire
Contract IT job ads with a match in the
Cloud Services category
57 41 50
As % of all contract IT jobs located in Buckinghamshire 6.79% 3.41% 3.97%
Number of daily rates quoted 34 23 35
Median daily rate £425 £325 £375
Median daily rate % change year-on-year
+30.76% -13.33%
90% offered a daily rate of more than £264 £263 £275
10% offered a daily rate of more than £501 £400 £475
UK excluding London median daily rate £440 £413 £415
% change year-on-year
+6.66% -0.60%
Number of hourly rates quoted 1 0 4
Median hourly rate £12.00 - £9.25
UK excluding London median hourly rate £16.50 £27.50 £20.75
% change year-on-year
-40.00% +32.53%

Google Analytics
Jobs Demand Trend in Buckinghamshire

The demand trend of contract jobs across the Buckinghamshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Buckinghamshire

Google Analytics
Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Daily Rate Trend in Buckinghamshire

Google Analytics
Daily Rate Histogram in Buckinghamshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Buckinghamshire region over the 3 months to 10 December 2016.

Google Analytics Daily Rate Histogram in Buckinghamshire

Google Analytics
Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Hourly Rate Trend in Buckinghamshire

Google Analytics
Contract Job Locations in Buckinghamshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Milton Keynes - 2 £419 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Buckinghamshire

For the 6 months to 10 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Buckinghamshire region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 4 (57.14%) Web Analytics
2 4 (57.14%) E-Commerce
2 4 (57.14%) Project Management
2 4 (57.14%) CMS
3 3 (42.86%) HTML
3 3 (42.86%) Tableau
3 3 (42.86%) Marketing
3 3 (42.86%) Drupal
3 3 (42.86%) Google Tag Manager
4 2 (28.57%) Optimizely
4 2 (28.57%) Digital Marketing
4 2 (28.57%) Adobe Analytics
4 2 (28.57%) Dashboard Development
4 2 (28.57%) Omniture
4 2 (28.57%) SEO
4 2 (28.57%) Stakeholder Management
4 2 (28.57%) JavaScript
4 2 (28.57%) SQL
4 2 (28.57%) SAS
4 2 (28.57%) B2B
4 2 (28.57%) B2C
4 2 (28.57%) Adobe
5 1 (14.29%) PRINCE2
5 1 (14.29%) Pharmaceutical
5 1 (14.29%) Scrum
5 1 (14.29%) Content Management
5 1 (14.29%) Coremetrics
5 1 (14.29%) Advertising

Google Analytics
Top Related IT Skills in Buckinghamshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (57.14%) CMS
2 3 (42.86%) Drupal
3 2 (28.57%) SAS
Cloud Services
1 3 (42.86%) Google Tag Manager
2 2 (28.57%) Adobe Analytics
Database & Business Intelligence
1 1 (14.29%) QlikView
General
1 3 (42.86%) Marketing
2 1 (14.29%) Advertising
2 1 (14.29%) Pharmaceutical
Job Titles
1 3 (42.86%) Digital Project Manager
1 3 (42.86%) Project Manager
2 2 (28.57%) Analytics Manager
2 2 (28.57%) Web Manager
3 1 (14.29%) Account Manager
3 1 (14.29%) Campaign Manager
3 1 (14.29%) Digital Account Manager
3 1 (14.29%) Digital Analytics Manager
3 1 (14.29%) Digital Marketing Manager
3 1 (14.29%) E-Commerce Manager
3 1 (14.29%) E-Commerce Marketing Manager
3 1 (14.29%) E-Commerce Project Manager
3 1 (14.29%) Marketing Manager
3 1 (14.29%) Marketing Project Manager
3 1 (14.29%) Web Analytics Manager
3 1 (14.29%) Web Project Manager
Libraries, Frameworks & Software Standards
1 3 (42.86%) HTML
Miscellaneous
1 1 (14.29%) Visualisation
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) E-Commerce
2 4 (57.14%) Project Management
2 4 (57.14%) Web Analytics
3 2 (28.57%) B2B
3 2 (28.57%) B2C
3 2 (28.57%) Dashboard Development
3 2 (28.57%) Digital Marketing
3 2 (28.57%) SEO
3 2 (28.57%) Stakeholder Management
4 1 (14.29%) Content Management
4 1 (14.29%) Data Visualisation
4 1 (14.29%) Digital Analytics
4 1 (14.29%) Funnel Analysis
4 1 (14.29%) PRINCE2
4 1 (14.29%) Scrum
4 1 (14.29%) Stakeholder and Relationship Management
4 1 (14.29%) Waterfall
Programming Languages
1 2 (28.57%) JavaScript
1 2 (28.57%) SQL
Vendors
1 7 (100.00%) Google
2 3 (42.86%) Tableau
3 2 (28.57%) Adobe
3 2 (28.57%) Omniture
3 2 (28.57%) Optimizely
4 1 (14.29%) Coremetrics