The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Buckinghamshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Buckinghamshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 66 - 74
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 2
As % of all contract IT jobs located in Buckinghamshire 0.123% - 0.184%
As % of the Business Applications category 3.704% - 3.846%
Number of daily rates quoted 1 0 0
Average daily rate £165 - -
UK excluding London average daily rate £230 £263 £200
% change year-on-year
-12.38% +31.25%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £20.00
UK excluding London average hourly rate £13.50 £16.50 £20.00
% change year-on-year
-18.18% -17.50%
All Business Applications
Buckinghamshire
Contract IT job ads with a match in the
Business Applications category
27 41 52
As % of all contract IT jobs located in Buckinghamshire 3.329% 4.154% 4.784%
Number of daily rates quoted 17 17 16
Average daily rate £325 £400 £370
Average daily rate % change year-on-year
-18.75% +8.10%
90% offered a daily rate of more than £225 £271 £250
10% offered a daily rate of more than £515 £543 £508
UK excluding London average daily rate £425 £438 £420
% change year-on-year
-2.85% +4.16%
Number of hourly rates quoted 3 1 7
Average hourly rate £27.00 £13.50 £17.75
Average hourly rate % change year-on-year
+100.00% -23.94%
UK excluding London average hourly rate £37.80 £22.50 £25.00
% change year-on-year
+68.00% -10.00%
Google Analytics
South East

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Buckinghamshire region as a proportion of the total demand within the Business Applications category.

Buckinghamshire Google Analytics Jobs Demand Trend

Google Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Buckinghamshire region.

Buckinghamshire Google Analytics Hourly Rate Trend

Google Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Marlow - 1 £165 -
Google Analytics
South East

Google Analytics
Top 27 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Photoshop
1 2 (100.00%) CMS
1 2 (100.00%) Content Management
1 2 (100.00%) Google
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics
2 1 (50.00%) HTML
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Social Media Marketing
2 1 (50.00%) Twitter
2 1 (50.00%) Statistics
2 1 (50.00%) Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Web Accessibility
2 1 (50.00%) Information Architecture
2 1 (50.00%) Local Government
2 1 (50.00%) Web Analytics
2 1 (50.00%) Adobe Illustrator
2 1 (50.00%) InDesign
2 1 (50.00%) MS Office
2 1 (50.00%) CSS
2 1 (50.00%) Microsoft
2 1 (50.00%) Adobe
2 1 (50.00%) Intranet
2 1 (50.00%) Project Management
2 1 (50.00%) SEO

Google Analytics
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 1 (50.00%) HTML
1 1 (50.00%) CSS
Application Platforms
1 2 (100.00%) CMS
Applications
1 2 (100.00%) Photoshop
2 1 (50.00%) Adobe Illustrator
2 1 (50.00%) InDesign
2 1 (50.00%) MS Office
Communications & Networking
1 1 (50.00%) Intranet
General
1 1 (50.00%) Marketing
1 1 (50.00%) Local Government
Job Titles
1 1 (50.00%) Web Editor
1 1 (50.00%) Website Manager
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Statistics
Processes & Methodologies
1 2 (100.00%) Content Management
1 2 (100.00%) Analytics
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Social Media Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Web Accessibility
2 1 (50.00%) Information Architecture
2 1 (50.00%) Web Analytics
2 1 (50.00%) Project Management
2 1 (50.00%) SEO
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Twitter
2 1 (50.00%) Microsoft
2 1 (50.00%) Adobe