The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Buckinghamshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank - 87 86
Contract jobs citing Google Analytics 0 1 3
As % of all contract IT jobs located in Buckinghamshire - 0.083% 0.23%
As % of the Cloud Services category - 1.79% 12.00%
Number of daily rates quoted 0 1 1
Median daily rate - £363 £240
Median daily rate % change year-on-year
- +51.04%
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £11.00
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Buckinghamshire region.

Cloud Services Category
Buckinghamshire
Contract IT job ads with a match in the
Cloud Services category
45 56 25
As % of all contract IT jobs located in Buckinghamshire 4.67% 4.63% 1.94%
Number of daily rates quoted 30 27 17
Median daily rate £425 £334 £388
Median daily rate % change year-on-year
+27.34% -13.87%
90% offered a daily rate of more than £275 £250 £323
10% offered a daily rate of more than £500 £450 £475
UK excluding London median daily rate £450 £388 £388
% change year-on-year
+16.12% -
Number of hourly rates quoted 0 4 2
Median hourly rate - £26.00 £11.00
Median hourly rate % change year-on-year
- +136.36%
UK excluding London median hourly rate £16.14 £25.00 £15.50
% change year-on-year
-35.43% +61.29%

Google Analytics
Jobs Demand Trend in Buckinghamshire

The demand trend of contract jobs across the Buckinghamshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Buckinghamshire

Google Analytics
Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Daily Rate Trend in Buckinghamshire

Google Analytics
Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Hourly Rate Trend in Buckinghamshire

Google Analytics
Top 13 Related IT Skills in Buckinghamshire

For the 6 months to 1 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Buckinghamshire region with a requirement for Google Analytics.

1 2 (100.00%) HTML
1 2 (100.00%) SQL Server
1 2 (100.00%) E-Commerce
1 2 (100.00%) Project Management
1 2 (100.00%) CMS
1 2 (100.00%) Content Management
1 2 (100.00%) Google
1 2 (100.00%) Coremetrics
1 2 (100.00%) Marketing
1 2 (100.00%) Email Marketing
1 2 (100.00%) Product Management
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics

Google Analytics
Top Related IT Skills in Buckinghamshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (100.00%) CMS
Database & Business Intelligence
1 2 (100.00%) SQL Server
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Administrator
1 2 (100.00%) E-Commerce Administrator
1 2 (100.00%) E-Commerce Systems Administrator
1 2 (100.00%) Systems Administrator
2 1 (50.00%) Web Administrator
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Content Management
1 2 (100.00%) E-Commerce
1 2 (100.00%) Email Marketing
1 2 (100.00%) Product Management
1 2 (100.00%) Project Management
Vendors
1 2 (100.00%) Coremetrics
1 2 (100.00%) Google