The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Buckinghamshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 84 76 66
Rank change year-on-year
-8 -10
Contract jobs citing Google Analytics 9 5 1
As % of all contract IT jobs located in Buckinghamshire 0.69% 0.47% 0.13%
As % of the Business Applications category 10.11% 7.25% 1.27%
Number of daily rates quoted 5 5 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £425 -
Average daily rate % change year-on-year
-11.76% -
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £13.00
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Buckinghamshire region.

Business Applications Category
Buckinghamshire
Contract IT job ads with a match in the
Business Applications category
89 69 79
As % of all contract IT jobs located in Buckinghamshire 6.81% 6.53% 9.97%
Number of daily rates quoted 68 40 47
Average daily rate £350 £425 £375
Average daily rate % change year-on-year
-17.64% +13.33%
90% offered a daily rate of more than £283 £243 £122
10% offered a daily rate of more than £485 £550 £446
UK excluding London average daily rate £425 £425 £410
% change year-on-year
- +3.65%
Number of hourly rates quoted 1 0 2
Average hourly rate £8.50 - £21.50
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in Buckinghamshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Buckinghamshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Buckinghamshire

Google Analytics
Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Daily Rate Trend in Buckinghamshire

Google Analytics
Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Hourly Rate Trend in Buckinghamshire

Google Analytics
Contract Job Locations in Buckinghamshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Marlow - 2 - -
Milton Keynes -17 1 £375 -11.76%
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Buckinghamshire

For the 6 months to 19 December 2014, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 9 (100.00%) JavaScript
1 9 (100.00%) Google
1 9 (100.00%) Analytics
1 9 (100.00%) Marketing
2 6 (66.67%) DoubleClick
2 6 (66.67%) Web Analytics
2 6 (66.67%) Banking
2 6 (66.67%) Maxymiser
2 6 (66.67%) ClickTale
2 6 (66.67%) Adobe
2 6 (66.67%) Project Management
2 6 (66.67%) Finance
3 3 (33.33%) Adobe Illustrator
3 3 (33.33%) HTML
3 3 (33.33%) WebTrends
3 3 (33.33%) W3C
3 3 (33.33%) Photoshop
3 3 (33.33%) CSS
3 3 (33.33%) Flash
3 3 (33.33%) XHTML
3 3 (33.33%) Dreamweaver
3 3 (33.33%) IBM
3 3 (33.33%) CSS3
3 3 (33.33%) Digital Media
3 3 (33.33%) Responsive Web Design
3 3 (33.33%) jQuery
3 3 (33.33%) HTML5
3 3 (33.33%) Content Management
3 3 (33.33%) Omniture
3 3 (33.33%) WAI

Google Analytics
Top Related IT Skills in Buckinghamshire by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 3 (33.33%) Adobe Illustrator
1 3 (33.33%) Photoshop
Business Applications
1 3 (33.33%) WebTrends
Communications & Networking
1 1 (11.11%) Intranet
1 1 (11.11%) Internet
Development Applications
1 3 (33.33%) Dreamweaver
General
1 9 (100.00%) Marketing
2 6 (66.67%) Banking
2 6 (66.67%) Finance
Job Titles
1 6 (66.67%) Web Analyst
1 6 (66.67%) Analyst
2 3 (33.33%) Data Analyst
2 3 (33.33%) Web Designer
2 3 (33.33%) Project Manager
2 3 (33.33%) Developer
2 3 (33.33%) Front-End Developer
2 3 (33.33%) Designer
2 3 (33.33%) Web Project Manager
2 3 (33.33%) Web Developer
2 3 (33.33%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
1 3 (33.33%) CSS
1 3 (33.33%) Flash
1 3 (33.33%) XHTML
1 3 (33.33%) CSS3
1 3 (33.33%) jQuery
1 3 (33.33%) HTML5
Miscellaneous
1 3 (33.33%) W3C
1 3 (33.33%) Digital Media
1 3 (33.33%) User Experience
2 1 (11.11%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Analytics
2 6 (66.67%) Web Analytics
2 6 (66.67%) Project Management
3 3 (33.33%) Responsive Web Design
3 3 (33.33%) Content Management
3 3 (33.33%) Marketing Analytics
4 1 (11.11%) Digital Marketing
Programming Languages
1 9 (100.00%) JavaScript
Quality Assurance & Compliance
1 3 (33.33%) WAI
Vendors
1 9 (100.00%) Google
2 6 (66.67%) DoubleClick
2 6 (66.67%) Maxymiser
2 6 (66.67%) ClickTale
2 6 (66.67%) Adobe
3 3 (33.33%) IBM
3 3 (33.33%) Omniture