The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Buckinghamshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Buckinghamshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 77 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 3 0 0
As % of all contract IT jobs located in Buckinghamshire 0.23% - -
As % of the Business Applications category 3.85% - -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£240 - -
UK excluding London average daily rate £293 £288 £240
% change year-on-year
+1.73% +19.79%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.00 - -
UK excluding London average hourly rate £11.00 - £18.00
Business Applications Category
Buckinghamshire
Contract IT job ads with a match in the
Business Applications category
78 41 59
As % of all contract IT jobs located in Buckinghamshire 5.97% 3.96% 6.11%
Number of daily rates quoted 48 26 27
Average daily rate £413 £350 £350
Average daily rate % change year-on-year
+17.85% -
90% offered a daily rate of more than £279 £250 £294
10% offered a daily rate of more than £500 £535 £573
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 1 0 4
Average hourly rate £11.00 - £15.00
UK excluding London average hourly rate £32.00 £22.50 £28.75
% change year-on-year
+42.22% -21.73%
Google Analytics
South East

Google Analytics
Jobs Demand Trend in Buckinghamshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Buckinghamshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Buckinghamshire

Google Analytics
Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Daily Rate Trend in Buckinghamshire

Google Analytics
Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the Buckinghamshire region.

Google Analytics Hourly Rate Trend in Buckinghamshire

Google Analytics
Top 21 Related IT Skills in Buckinghamshire

For the 6 months to 31 July 2014, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
2 2 (66.67%) Social Media
2 2 (66.67%) Marketing
3 1 (33.33%) Database Marketing
3 1 (33.33%) Quantitative Analysis
3 1 (33.33%) Market Research
3 1 (33.33%) Customer Engagement
3 1 (33.33%) Online Marketing
3 1 (33.33%) C#
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) PHP
3 1 (33.33%) .NET
3 1 (33.33%) SAP
3 1 (33.33%) CRM
3 1 (33.33%) B2B
3 1 (33.33%) Twitter
3 1 (33.33%) Pay per click
3 1 (33.33%) Mobile App

Google Analytics
Top Related IT Skills in Buckinghamshire by Category

For the 6 months to 31 July 2014, IT contractor jobs across the Buckinghamshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

General
1 2 (66.67%) Marketing
Job Titles
1 1 (33.33%) Developer
1 1 (33.33%) Analyst
1 1 (33.33%) Web Developer
1 1 (33.33%) Marketing Analyst
1 1 (33.33%) Marketing Director
1 1 (33.33%) CRM Analyst
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) .NET
Miscellaneous
1 2 (66.67%) Social Media
2 1 (33.33%) Mobile App
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) SEO
3 1 (33.33%) Pay per click
3 1 (33.33%) Database Marketing
3 1 (33.33%) Quantitative Analysis
3 1 (33.33%) Market Research
3 1 (33.33%) Customer Engagement
3 1 (33.33%) Online Marketing
3 1 (33.33%) CRM
3 1 (33.33%) B2B
Programming Languages
1 1 (33.33%) C#
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
Vendors
1 3 (100.00%) Google
2 1 (33.33%) Twitter
2 1 (33.33%) SAP