The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 229 226 227
Rank change year-on-year
-3 +1
Contract jobs citing Google Analytics 31 19 5
As % of all contract IT jobs located in the South East 0.34% 0.21% 0.059%
As % of the Cloud Services category 5.66% 6.09% 2.24%
Number of daily rates quoted 20 10 2
Average daily rate
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of your Daily Rate
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£364 £289 £363
Average daily rate % change year-on-year
+25.97% -20.34%
90% offered a daily rate of more than £215 £189 £353
10% offered a daily rate of more than £500 £351 £373
UK excluding London average daily rate £350 £300 £275
% change year-on-year
+16.66% +9.09%
Number of hourly rates quoted 0 1 0
Average hourly rate - £11.00 -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
548 312 223
As % of all contract IT jobs located in the South East 6.00% 3.50% 2.65%
Number of daily rates quoted 329 198 129
Average daily rate £408 £365 £400
Average daily rate % change year-on-year
+11.64% -8.75%
90% offered a daily rate of more than £265 £220 £201
10% offered a daily rate of more than £500 £525 £550
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 17 7 9
Average hourly rate £26.00 £11.00 £31.00
Average hourly rate % change year-on-year
+136.36% -64.51%
90% offered a hourly rate of more than £10.00 £8.51 £14.00
10% offered a hourly rate of more than £40.00 £84.00 £48.00
UK excluding London average hourly rate £23.00 £15.50 £33.00
% change year-on-year
+48.38% -53.03%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 7 July 2015.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +17 17 £350 +26.12% 1
Hampshire - 8 £365 - 7
Surrey -1 3 £375 - 1
Oxfordshire -19 3 £530 +51.42%
Buckinghamshire -2 1 £363 +51.04% 3
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 7 July 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 43 (100.00%) Google
1 43 (100.00%) Analytics
2 27 (62.79%) Marketing
3 21 (48.84%) HTML
4 19 (44.19%) E-Commerce
5 16 (37.21%) Analytical Skills
6 15 (34.88%) Adobe
7 14 (32.56%) Microsoft
8 13 (30.23%) JavaScript
8 13 (30.23%) Agile Software Development
9 12 (27.91%) Omniture
9 12 (27.91%) MS Excel
10 11 (25.58%) Web Analytics
10 11 (25.58%) Adobe Analytics
11 10 (23.26%) CSS
12 9 (20.93%) SEO
12 9 (20.93%) .NET
12 9 (20.93%) Social Media
12 9 (20.93%) Tealeaf
13 8 (18.60%) Multivariate Testing
13 8 (18.60%) Optimost
13 8 (18.60%) B2B
13 8 (18.60%) WebTrends
14 7 (16.28%) B2C
14 7 (16.28%) Project Management
14 7 (16.28%) HTML5
14 7 (16.28%) jQuery
14 7 (16.28%) CSS3
15 6 (13.95%) System Testing
15 6 (13.95%) IBM

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 7 July 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (13.95%) WebSphere
2 4 (9.30%) CMS
3 3 (6.98%) Oracle Workflow
3 3 (6.98%) SAS
3 3 (6.98%) Umbraco
4 1 (2.33%) ExpressionEngine
4 1 (2.33%) Node.js
4 1 (2.33%) Adobe Experience Manager
4 1 (2.33%) Apache
4 1 (2.33%) Drupal
Applications
1 12 (27.91%) MS Excel
2 3 (6.98%) SPSS
3 2 (4.65%) Photoshop
4 1 (2.33%) Fireworks
4 1 (2.33%) Adobe Illustrator
Business Applications
1 8 (18.60%) WebTrends
1 8 (18.60%) Optimost
2 3 (6.98%) Adobe Campaign
Cloud Services
1 11 (25.58%) Adobe Analytics
2 2 (4.65%) SmartFocus
Communications & Networking
1 3 (6.98%) Intranet
1 3 (6.98%) Internet
2 1 (2.33%) SSL
Database & Business Intelligence
1 5 (11.63%) SQL Server
1 5 (11.63%) DB2
2 3 (6.98%) Data Warehouse
2 3 (6.98%) Oracle Database 10g
2 3 (6.98%) Oracle Database 11g
2 3 (6.98%) Oracle BI EE
2 3 (6.98%) Oracle Database
3 1 (2.33%) Data Mining
3 1 (2.33%) MySQL
Development Applications
1 5 (11.63%) Selenium
1 5 (11.63%) Team Foundation Server
1 5 (11.63%) SoapUI
2 4 (9.30%) TestComplete
2 4 (9.30%) LoadRunner
2 4 (9.30%) Subversion
3 1 (2.33%) Git (software)
3 1 (2.33%) Jenkins
General
1 27 (62.79%) Marketing
2 5 (11.63%) Finance
2 5 (11.63%) Retail
3 3 (6.98%) Danish Language
3 3 (6.98%) Italian Language
3 3 (6.98%) Norwegian Language
3 3 (6.98%) Swedish Language
4 2 (4.65%) Telecoms
4 2 (4.65%) Banking
5 1 (2.33%) Local Government
5 1 (2.33%) Pharmaceutical
5 1 (2.33%) Manufacturing
5 1 (2.33%) Games
Job Titles
1 16 (37.21%) Analyst
2 10 (23.26%) Developer
3 6 (13.95%) Data Analyst
3 6 (13.95%) Front-End Developer
4 5 (11.63%) Test Analyst
5 4 (9.30%) Web Analyst
6 3 (6.98%) Junior Analyst
6 3 (6.98%) E-Commerce Manager
6 3 (6.98%) Marketing Manager
6 3 (6.98%) Project Manager
6 3 (6.98%) Tester
6 3 (6.98%) Junior
6 3 (6.98%) Oracle Developer
6 3 (6.98%) Test Engineer
6 3 (6.98%) Product Manager
6 3 (6.98%) QA Engineer
7 2 (4.65%) Oracle Database Developer
7 2 (4.65%) Senior Analyst
7 2 (4.65%) Database Developer
7 2 (4.65%) Senior Test Analyst
Libraries, Frameworks & Software Standards
1 21 (48.84%) HTML
2 10 (23.26%) CSS
3 9 (20.93%) .NET
4 7 (16.28%) jQuery
4 7 (16.28%) HTML5
4 7 (16.28%) CSS3
5 6 (13.95%) XML
5 6 (13.95%) ASP.NET
6 5 (11.63%) WebSphere MQ
6 5 (11.63%) WebSphere Message Broker
7 4 (9.30%) XHTML
8 3 (6.98%) Twitter Bootstrap
8 3 (6.98%) Ajax
8 3 (6.98%) .NET Framework
8 3 (6.98%) JSON
8 3 (6.98%) SOAP
9 1 (2.33%) CodeIgniter
9 1 (2.33%) Worklight
9 1 (2.33%) Google Maps API
9 1 (2.33%) FBML
Miscellaneous
1 16 (37.21%) Analytical Skills
2 9 (20.93%) Social Media
3 4 (9.30%) Computer Science
3 4 (9.30%) iSeries
4 3 (6.98%) W3C
4 3 (6.98%) AS400
4 3 (6.98%) User Experience
5 2 (4.65%) Digital Media
5 2 (4.65%) Mobile App
5 2 (4.65%) Visualisation
6 1 (2.33%) Cybernetics
6 1 (2.33%) EPoS
Operating Systems
1 6 (13.95%) Linux
2 3 (6.98%) Android
2 3 (6.98%) Apple iOS
3 1 (2.33%) UNIX
3 1 (2.33%) Windows
Processes & Methodologies
1 43 (100.00%) Analytics
2 19 (44.19%) E-Commerce
3 13 (30.23%) Agile Software Development
4 11 (25.58%) Web Analytics
5 9 (20.93%) SEO
6 8 (18.60%) B2B
6 8 (18.60%) Multivariate Testing
7 7 (16.28%) B2C
7 7 (16.28%) Project Management
8 6 (13.95%) System Testing
9 5 (11.63%) Content Management
9 5 (11.63%) Online Marketing
10 4 (9.30%) Customer Engagement
10 4 (9.30%) Data Analysis
10 4 (9.30%) Release Management
10 4 (9.30%) Regression Testing
10 4 (9.30%) Workflow
10 4 (9.30%) TDD
10 4 (9.30%) ITIL
11 3 (6.98%) SOA
Programming Languages
1 13 (30.23%) JavaScript
2 6 (13.95%) Java
2 6 (13.95%) SQL
3 4 (9.30%) C#
4 3 (6.98%) VBScript
4 3 (6.98%) VB.NET
4 3 (6.98%) PL/SQL
5 1 (2.33%) PHP5
5 1 (2.33%) PowerShell
5 1 (2.33%) PHP
Qualifications
1 5 (11.63%) Degree
Quality Assurance & Compliance
1 3 (6.98%) QA
2 1 (2.33%) WAI
Vendors
1 43 (100.00%) Google
2 15 (34.88%) Adobe
3 14 (32.56%) Microsoft
4 12 (27.91%) Omniture
5 9 (20.93%) Tealeaf
6 6 (13.95%) IBM
7 5 (11.63%) HP
8 4 (9.30%) Coremetrics
9 3 (6.98%) Aprimo
9 3 (6.98%) Maxymiser
9 3 (6.98%) Tableau
9 3 (6.98%) Eloqua
9 3 (6.98%) Endeca
9 3 (6.98%) Oracle
9 3 (6.98%) Business Objects
10 2 (4.65%) ExactTarget
11 1 (2.33%) Hitwise
11 1 (2.33%) Facebook
11 1 (2.33%) Twitter