The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 228 216 205
Rank change year-on-year
-12 -11
Contract jobs citing Google Analytics 29 21 25
As % of all contract IT jobs located in the South East 0.29% 0.25% 0.30%
As % of the Business Applications category 3.65% 3.18% 3.16%
Number of daily rates quoted 10 10 13
Average daily rate
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of your Daily Rate
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£344 £423 £225
Average daily rate % change year-on-year
-18.63% +87.77%
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 0 0 4
Average hourly rate - - £15.25
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the South East region.

Business Applications Category
South East
Contract IT job ads with a match in the
Business Applications category
794 660 791
As % of all contract IT jobs located in the South East 8.01% 7.74% 9.47%
Number of daily rates quoted 435 314 375
Average daily rate £425 £428 £425
Average daily rate % change year-on-year
-0.58% +0.58%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £545 £560 £550
UK excluding London average daily rate £425 £425 £410
% change year-on-year
- +3.65%
Number of hourly rates quoted 6 7 17
Average hourly rate £14.25 £16.00 £17.50
Average hourly rate % change year-on-year
-10.93% -8.57%
90% offered a hourly rate of more than £8.50 £15.00 £12.50
10% offered a hourly rate of more than £17.50 £35.50 £47.50
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 19 December 2014.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Buckinghamshire -8 9 £375 -11.76%
East Sussex - 8 - -
Berkshire +3 7 £300 - 1
Surrey -5 4 £325 +23.80% 1
Hampshire -21 1 - - 1
Kent - - - - 2
Oxfordshire - - - - 2
West Sussex - - - - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 19 December 2014, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 36 (100.00%) Google
1 36 (100.00%) Analytics
2 33 (91.67%) Marketing
3 18 (50.00%) Omniture
4 15 (41.67%) Web Analytics
5 13 (36.11%) Adobe
6 12 (33.33%) JavaScript
7 11 (30.56%) E-Commerce
7 11 (30.56%) WebTrends
7 11 (30.56%) Project Management
8 10 (27.78%) Digital Marketing
8 10 (27.78%) Social Media
9 9 (25.00%) Online Marketing
10 8 (22.22%) Finance
10 8 (22.22%) HTML
11 7 (19.44%) jQuery
11 7 (19.44%) Banking
12 6 (16.67%) DoubleClick
12 6 (16.67%) Marketing Management
12 6 (16.67%) Optimost
12 6 (16.67%) Marketing Analytics
12 6 (16.67%) Maxymiser
12 6 (16.67%) ClickTale
13 5 (13.89%) User Experience
13 5 (13.89%) W3C
14 4 (11.11%) Microsoft
14 4 (11.11%) CSS
14 4 (11.11%) CRM
14 4 (11.11%) SEO
14 4 (11.11%) Coremetrics

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 19 December 2014, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (5.56%) CMS
2 1 (2.78%) Umbraco
2 1 (2.78%) TeamSite
2 1 (2.78%) SharePoint
Applications
1 3 (8.33%) Adobe Illustrator
1 3 (8.33%) Photoshop
Business Applications
1 11 (30.56%) WebTrends
2 6 (16.67%) Optimost
3 1 (2.78%) Radian6
Communications & Networking
1 2 (5.56%) Internet
2 1 (2.78%) Intranet
Development Applications
1 3 (8.33%) Dreamweaver
2 1 (2.78%) Firebug
General
1 33 (91.67%) Marketing
2 8 (22.22%) Finance
3 7 (19.44%) Banking
4 2 (5.56%) Retail
5 1 (2.78%) Automotive
5 1 (2.78%) Pharmaceutical
Job Titles
1 19 (52.78%) Analyst
2 15 (41.67%) Web Analyst
3 7 (19.44%) Data Analyst
4 6 (16.67%) Web Manager
5 4 (11.11%) Project Manager
5 4 (11.11%) Designer
6 3 (8.33%) Web Analytics Manager
6 3 (8.33%) Front-End Developer
6 3 (8.33%) Email Specialist
6 3 (8.33%) Web Project Manager
6 3 (8.33%) Web Designer
6 3 (8.33%) Developer
6 3 (8.33%) Web Developer
7 1 (2.78%) Campaign Manager
7 1 (2.78%) UX Designer
7 1 (2.78%) Web Analytics Analyst
7 1 (2.78%) Campaign Specialist
7 1 (2.78%) Marketing Manager
7 1 (2.78%) Technical Manager
7 1 (2.78%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 8 (22.22%) HTML
2 7 (19.44%) jQuery
3 4 (11.11%) CSS
3 4 (11.11%) CSS3
3 4 (11.11%) HTML5
4 3 (8.33%) Regular Expression
4 3 (8.33%) Ajax
4 3 (8.33%) Flash
4 3 (8.33%) XHTML
5 1 (2.78%) Google Maps API
5 1 (2.78%) .NET
Miscellaneous
1 10 (27.78%) Social Media
2 5 (13.89%) User Experience
2 5 (13.89%) W3C
3 4 (11.11%) Analytical Skills
4 3 (8.33%) FMCG
4 3 (8.33%) Digital Media
4 3 (8.33%) Mobile App
5 1 (2.78%) Blog
5 1 (2.78%) Graphic Design
5 1 (2.78%) Web 2.0
Processes & Methodologies
1 36 (100.00%) Analytics
2 15 (41.67%) Web Analytics
3 11 (30.56%) E-Commerce
3 11 (30.56%) Project Management
4 10 (27.78%) Digital Marketing
5 9 (25.00%) Online Marketing
6 6 (16.67%) Marketing Management
6 6 (16.67%) Marketing Analytics
7 4 (11.11%) CRM
7 4 (11.11%) SEO
7 4 (11.11%) Content Management
8 3 (8.33%) Marketing Strategy
8 3 (8.33%) Responsive Web Design
8 3 (8.33%) Email Marketing
9 2 (5.56%) Stakeholder Management
9 2 (5.56%) Pay per click
9 2 (5.56%) User Acceptance Testing
9 2 (5.56%) Direct Marketing
9 2 (5.56%) Multivariate Testing
9 2 (5.56%) Information Architecture
Programming Languages
1 12 (33.33%) JavaScript
2 3 (8.33%) VBA
Quality Assurance & Compliance
1 3 (8.33%) WAI
Vendors
1 36 (100.00%) Google
2 18 (50.00%) Omniture
3 13 (36.11%) Adobe
4 6 (16.67%) DoubleClick
4 6 (16.67%) Maxymiser
4 6 (16.67%) ClickTale
5 4 (11.11%) Microsoft
5 4 (11.11%) Coremetrics
6 3 (8.33%) SmartFocus
6 3 (8.33%) ExactTarget
6 3 (8.33%) IBM
7 1 (2.78%) hybris
7 1 (2.78%) Facebook
7 1 (2.78%) Twitter