The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 251 236 206
Rank change year-on-year
-15 -30
Contract jobs citing Google Analytics 12 7 24
As % of all contract IT jobs located in the South East 0.12% 0.074% 0.29%
As % of the Business Applications category 1.91% 0.98% 3.63%
Number of daily rates quoted 9 3 17
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £250
Average daily rate % change year-on-year
+8.33% +20.00%
90% offered a daily rate of more than £238 £300 £165
10% offered a daily rate of more than £438 £310 £415
UK excluding London average daily rate £325 £300 £240
% change year-on-year
+8.33% +25.00%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £19.25
UK excluding London average hourly rate - £16.50 £16.53
% change year-on-year
- -0.18%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the South East region.

Business Applications Category
South East
Contract IT job ads with a match in the
Business Applications category
627 713 662
As % of all contract IT jobs located in the South East 6.16% 7.53% 8.08%
Number of daily rates quoted 390 380 339
Average daily rate £413 £401 £413
Average daily rate % change year-on-year
+2.99% -2.90%
90% offered a daily rate of more than £285 £250 £300
10% offered a daily rate of more than £535 £550 £550
UK excluding London average daily rate £425 £410 £425
% change year-on-year
+3.65% -3.52%
Number of hourly rates quoted 2 9 13
Average hourly rate £15.25 £18.25 £24.00
Average hourly rate % change year-on-year
-16.43% -23.95%
90% offered a hourly rate of more than £15.05 £13.50 £16.90
10% offered a hourly rate of more than £15.45 £52.50 £27.40
UK excluding London average hourly rate £17.50 £33.00 £37.80
% change year-on-year
-46.96% -12.69%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 1 April 2015.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 1 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -3 7 £355 +13.60% 2
Surrey - 3 £338 -
East Sussex - 2 £320 -
Hampshire - - - - 1
Kent - - - -
Oxfordshire - - - - 1
Sussex - - - -
West Sussex - - - -
Buckinghamshire - - - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 1 April 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 37 (100.00%) Google
1 37 (100.00%) Analytics
2 31 (83.78%) Marketing
3 16 (43.24%) Omniture
4 13 (35.14%) JavaScript
5 12 (32.43%) E-Commerce
5 12 (32.43%) Web Analytics
6 11 (29.73%) Finance
6 11 (29.73%) Adobe
7 10 (27.03%) WebTrends
8 9 (24.32%) HTML
8 9 (24.32%) Multivariate Testing
8 9 (24.32%) Online Marketing
8 9 (24.32%) Social Media
9 8 (21.62%) User Experience
9 8 (21.62%) Analytical Skills
9 8 (21.62%) Optimost
9 8 (21.62%) Project Management
9 8 (21.62%) Banking
10 7 (18.92%) CSS
10 7 (18.92%) jQuery
10 7 (18.92%) HTML5
10 7 (18.92%) CSS3
11 6 (16.22%) Maxymiser
11 6 (16.22%) ClickTale
11 6 (16.22%) Marketing Analytics
11 6 (16.22%) Content Management
11 6 (16.22%) DoubleClick
12 5 (13.51%) W3C
12 5 (13.51%) Digital Marketing

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 1 April 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (10.81%) CMS
2 3 (8.11%) Umbraco
3 1 (2.70%) Drupal
3 1 (2.70%) TeamSite
3 1 (2.70%) SharePoint
Applications
1 3 (8.11%) Adobe Illustrator
1 3 (8.11%) Photoshop
1 3 (8.11%) MS Excel
Business Applications
1 10 (27.03%) WebTrends
2 8 (21.62%) Optimost
3 1 (2.70%) Radian6
3 1 (2.70%) SiteCatalyst
Communications & Networking
1 4 (10.81%) Intranet
2 1 (2.70%) Internet
2 1 (2.70%) SSL
Database & Business Intelligence
1 1 (2.70%) Data Mining
Development Applications
1 3 (8.11%) Dreamweaver
2 1 (2.70%) Firebug
General
1 31 (83.78%) Marketing
2 11 (29.73%) Finance
3 8 (21.62%) Banking
4 2 (5.41%) Pharmaceutical
5 1 (2.70%) Retail
5 1 (2.70%) Local Government
Job Titles
1 17 (45.95%) Analyst
2 15 (40.54%) Web Analyst
3 7 (18.92%) Data Analyst
4 6 (16.22%) Front-End Developer
4 6 (16.22%) Developer
4 6 (16.22%) Web Manager
5 4 (10.81%) Designer
5 4 (10.81%) Web Developer
5 4 (10.81%) Project Manager
6 3 (8.11%) Web Designer
6 3 (8.11%) Web Project Manager
7 2 (5.41%) Web Analytics Manager
8 1 (2.70%) Senior Project Manager
8 1 (2.70%) Support Manager
8 1 (2.70%) IT Support Manager
8 1 (2.70%) Coordinator
8 1 (2.70%) Senior Manager
8 1 (2.70%) Front-End Web Developer
8 1 (2.70%) UX Designer
8 1 (2.70%) IT Support
Libraries, Frameworks & Software Standards
1 9 (24.32%) HTML
2 7 (18.92%) CSS
2 7 (18.92%) jQuery
2 7 (18.92%) HTML5
2 7 (18.92%) CSS3
3 3 (8.11%) .NET
3 3 (8.11%) Flash
3 3 (8.11%) XHTML
4 1 (2.70%) Google Maps API
Miscellaneous
1 9 (24.32%) Social Media
2 8 (21.62%) User Experience
2 8 (21.62%) Analytical Skills
3 5 (13.51%) W3C
4 3 (8.11%) Digital Media
5 1 (2.70%) Graphic Design
5 1 (2.70%) Web 2.0
5 1 (2.70%) EPoS
5 1 (2.70%) FMCG
5 1 (2.70%) Visualisation
Processes & Methodologies
1 37 (100.00%) Analytics
2 12 (32.43%) E-Commerce
2 12 (32.43%) Web Analytics
3 9 (24.32%) Multivariate Testing
3 9 (24.32%) Online Marketing
4 8 (21.62%) Project Management
5 6 (16.22%) Marketing Analytics
5 6 (16.22%) Content Management
6 5 (13.51%) Digital Marketing
7 4 (10.81%) Marketing Management
8 3 (8.11%) Agile Software Development
8 3 (8.11%) Web Marketing
8 3 (8.11%) Responsive Web Design
8 3 (8.11%) Customer Engagement
9 2 (5.41%) B2B
9 2 (5.41%) B2C
9 2 (5.41%) Direct Marketing
9 2 (5.41%) Asset Management
9 2 (5.41%) SEO
10 1 (2.70%) Data Analysis
Programming Languages
1 13 (35.14%) JavaScript
Qualifications
1 1 (2.70%) Degree
Quality Assurance & Compliance
1 3 (8.11%) WAI
Vendors
1 37 (100.00%) Google
2 16 (43.24%) Omniture
3 11 (29.73%) Adobe
4 6 (16.22%) Maxymiser
4 6 (16.22%) ClickTale
4 6 (16.22%) DoubleClick
5 4 (10.81%) Tealeaf
5 4 (10.81%) HP
5 4 (10.81%) Microsoft
6 3 (8.11%) IBM
7 2 (5.41%) Coremetrics
8 1 (2.70%) Facebook
8 1 (2.70%) Twitter
8 1 (2.70%) Hitwise