The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 244 215 240
Rank change year-on-year
-29 +25
Contract jobs citing Google Analytics 16 20 17
As % of all contract IT jobs located in the South East 0.17% 0.24% 0.18%
As % of the Business Applications category 2.59% 3.13% 2.07%
Number of daily rates quoted 5 10 6
Average daily rate
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of your Daily Rate
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£250 £300 £331
Average daily rate % change year-on-year
-16.66% -9.43%
90% offered a daily rate of more than £206 £236 £225
10% offered a daily rate of more than £383 £425 £444
UK excluding London average daily rate £280 £300 £331
% change year-on-year
-6.66% -9.43%
Number of hourly rates quoted 1 0 3
Average hourly rate £37.50 - £17.50
UK excluding London average hourly rate £37.50 £17.69 £15.25
% change year-on-year
+111.98% +16.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the South East region.

Business Applications Category
South East
Contract IT job ads with a match in the
Business Applications category
618 638 822
As % of all contract IT jobs located in the South East 6.38% 7.55% 8.82%
Number of daily rates quoted 336 278 346
Average daily rate £450 £433 £450
Average daily rate % change year-on-year
+4.04% -3.88%
90% offered a daily rate of more than £275 £293 £300
10% offered a daily rate of more than £563 £550 £550
UK excluding London average daily rate £425 £403 £425
% change year-on-year
+5.59% -5.29%
Number of hourly rates quoted 12 5 19
Average hourly rate £24.00 £35.00 £17.50
Average hourly rate % change year-on-year
-31.42% +100.00%
90% offered a hourly rate of more than £9.40 £29.30 £12.50
10% offered a hourly rate of more than £52.50 £36.50 £46.00
UK excluding London average hourly rate £29.75 £22.50 £35.00
% change year-on-year
+32.22% -35.71%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 23 October 2014.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 23 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +17 10 £233 -17.69% 8
Surrey -6 3 £438 +66.66%
East Sussex - 2 - - 2
Buckinghamshire -7 1 - - 1
Sussex - - - -
West Sussex - - - - 1
Hampshire - - - -
Kent - - - - 1
Oxfordshire - - - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 23 October 2014, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 26 (81.25%) Marketing
3 17 (53.13%) Digital Marketing
4 16 (50.00%) HTML
5 15 (46.88%) Web Analytics
6 14 (43.75%) E-Commerce
6 14 (43.75%) Social Media
7 13 (40.63%) WebTrends
8 9 (28.13%) Analytical Skills
9 7 (21.88%) SiteCatalyst
9 7 (21.88%) Omniture
9 7 (21.88%) SEO
9 7 (21.88%) CRM
10 6 (18.75%) Data Modelling
10 6 (18.75%) Data Mining
10 6 (18.75%) EPoS
10 6 (18.75%) JavaScript
10 6 (18.75%) Pharmaceutical
10 6 (18.75%) Data Analysis
10 6 (18.75%) jQuery
10 6 (18.75%) Hitwise
10 6 (18.75%) Visualisation
10 6 (18.75%) Customer Analytics
11 5 (15.63%) Mobile App
11 5 (15.63%) Email Marketing
11 5 (15.63%) Degree
11 5 (15.63%) CMS
12 4 (12.50%) Project Management
12 4 (12.50%) PHP

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 23 October 2014, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (15.63%) CMS
2 2 (6.25%) SharePoint
2 2 (6.25%) Drupal
3 1 (3.13%) concrete5
3 1 (3.13%) Umbraco
Applications
1 2 (6.25%) MS PowerPoint
1 2 (6.25%) MS Visio
2 1 (3.13%) Photoshop
2 1 (3.13%) Adobe Illustrator
Business Applications
1 13 (40.63%) WebTrends
2 7 (21.88%) SiteCatalyst
3 4 (12.50%) Optimost
4 2 (6.25%) Oracle CRM
5 1 (3.13%) Magento
Communications & Networking
1 2 (6.25%) Internet
Database & Business Intelligence
1 6 (18.75%) Data Mining
Development Applications
1 1 (3.13%) Eclipse
1 1 (3.13%) Dreamweaver
1 1 (3.13%) Subversion
General
1 26 (81.25%) Marketing
2 6 (18.75%) Pharmaceutical
3 2 (6.25%) Finance
4 1 (3.13%) Automotive
4 1 (3.13%) Retail
Job Titles
1 14 (43.75%) Analyst
2 4 (12.50%) Web Analyst
3 3 (9.38%) Email Specialist
3 3 (9.38%) Developer
3 3 (9.38%) Data Analyst
4 2 (6.25%) Business Manager
4 2 (6.25%) Web Developer
4 2 (6.25%) Front-End Developer
4 2 (6.25%) Relationships Manager
5 1 (3.13%) User Experience Consultant
5 1 (3.13%) Web Analytics Manager
5 1 (3.13%) Web Analytics Analyst
5 1 (3.13%) Designer
5 1 (3.13%) Campaign Manager
5 1 (3.13%) CRM Analyst
5 1 (3.13%) UI Programmer
5 1 (3.13%) Campaign Specialist
5 1 (3.13%) Marketing Analyst
5 1 (3.13%) Web Manager
5 1 (3.13%) Marketing Director
Libraries, Frameworks & Software Standards
1 16 (50.00%) HTML
2 6 (18.75%) jQuery
3 3 (9.38%) Regular Expression
3 3 (9.38%) CSS
3 3 (9.38%) Flash
3 3 (9.38%) Ajax
4 2 (6.25%) Web Services
4 2 (6.25%) CSS3
4 2 (6.25%) HTML5
5 1 (3.13%) Backbone.js
5 1 (3.13%) JSON
5 1 (3.13%) JSTL
5 1 (3.13%) Symfony
5 1 (3.13%) .NET
5 1 (3.13%) XML
5 1 (3.13%) XHTML
5 1 (3.13%) JSP
Miscellaneous
1 14 (43.75%) Social Media
2 9 (28.13%) Analytical Skills
3 6 (18.75%) EPoS
3 6 (18.75%) Visualisation
4 5 (15.63%) Mobile App
5 3 (9.38%) User Experience
6 2 (6.25%) FMCG
7 1 (3.13%) iPad
7 1 (3.13%) Digital Media
7 1 (3.13%) Smartphone
7 1 (3.13%) Blog
7 1 (3.13%) W3C
Operating Systems
1 1 (3.13%) Linux
Processes & Methodologies
1 32 (100.00%) Analytics
2 17 (53.13%) Digital Marketing
3 15 (46.88%) Web Analytics
4 14 (43.75%) E-Commerce
5 7 (21.88%) SEO
5 7 (21.88%) CRM
6 6 (18.75%) Data Modelling
6 6 (18.75%) Data Analysis
6 6 (18.75%) Customer Analytics
7 5 (15.63%) Email Marketing
8 4 (12.50%) Project Management
8 4 (12.50%) Marketing Management
9 3 (9.38%) Online Marketing
9 3 (9.38%) Marketing Strategy
9 3 (9.38%) Pay per click
9 3 (9.38%) B2B
9 3 (9.38%) Agile Software Development
10 2 (6.25%) Content Management
10 2 (6.25%) Stakeholder Management
10 2 (6.25%) B2C
Programming Languages
1 6 (18.75%) JavaScript
2 4 (12.50%) PHP
3 3 (9.38%) VBA
4 2 (6.25%) Java
5 1 (3.13%) C#
Qualifications
1 5 (15.63%) Degree
2 2 (6.25%) PMP
2 2 (6.25%) PMI Certification
Quality Assurance & Compliance
1 1 (3.13%) WAI
Vendors
1 32 (100.00%) Google
2 7 (21.88%) Omniture
3 6 (18.75%) Hitwise
4 4 (12.50%) Adobe
4 4 (12.50%) Coremetrics
5 3 (9.38%) SmartFocus
5 3 (9.38%) ExactTarget
5 3 (9.38%) Microsoft
6 2 (6.25%) Salesforce.com
6 2 (6.25%) Oracle
6 2 (6.25%) hybris
7 1 (3.13%) Demandware
7 1 (3.13%) Twitter
7 1 (3.13%) SAP
7 1 (3.13%) ATG
Buckinghamshire
Rullion IT Plus
Posted: Yesterday
Berkshire
Venn Group - UK
Rate: 250-400 Per Day
Posted: Yesterday
Crawley
Blue Town Online
Rate: Competitive
Posted: 8 days ago