The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 271 244 243
Rank change year-on-year
-27 -1
Contract jobs citing Google Analytics 9 22 15
As % of all contract IT jobs located in the South East 0.093% 0.22% 0.16%
As % of the Cloud Services category 1.12% 4.97% 5.34%
Number of daily rates quoted 5 16 9
Median daily rate £375 £348 £300
Median daily rate % change year-on-year
+7.91% +15.83%
90% offered a daily rate of more than £195 £244 £187
10% offered a daily rate of more than £381 £435 £356
UK excluding London median daily rate £363 £300 £300
% change year-on-year
+20.83% -
Number of hourly rates quoted 1 0 0
Median hourly rate £19.61 - -
UK excluding London median hourly rate £16.93 - £16.50
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
804 443 281
As % of all contract IT jobs located in the South East 8.34% 4.46% 3.02%
Number of daily rates quoted 496 260 164
Median daily rate £450 £400 £410
Median daily rate % change year-on-year
+12.50% -2.43%
90% offered a daily rate of more than £315 £266 £280
10% offered a daily rate of more than £625 £525 £500
UK excluding London median daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 14 36 8
Median hourly rate £19.61 £25.00 £9.50
Median hourly rate % change year-on-year
-21.56% +163.15%
90% offered a hourly rate of more than £14.70 £14.50 £8.10
10% offered a hourly rate of more than £45.50 £40.00 £19.90
UK excluding London median hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 5 May 2016.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -9 4 £125 -63.36% 1
Oxfordshire - 2 £375 - 1
Hampshire +1 1 £300 -22.58% 3
Surrey -9 1 - - 4
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 5 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 30 (100.00%) Analytics
2 27 (90.00%) Google
3 21 (70.00%) HTML
4 16 (53.33%) CSS
5 14 (46.67%) JavaScript
5 14 (46.67%) SEO
6 12 (40.00%) Marketing
6 12 (40.00%) HTML5
6 12 (40.00%) Adobe Analytics
7 10 (33.33%) Java
7 10 (33.33%) Adobe
8 9 (30.00%) PHP
8 9 (30.00%) Agile Software Development
8 9 (30.00%) Tag Management
9 8 (26.67%) Google Tag Manager
9 8 (26.67%) Windows Server
9 8 (26.67%) Subversion
9 8 (26.67%) Web Development
9 8 (26.67%) Red Hat Enterprise Linux
9 8 (26.67%) Git (software)
9 8 (26.67%) Apache Solr
9 8 (26.67%) Amazon EC2
9 8 (26.67%) Amazon AWS
9 8 (26.67%) Intranet
9 8 (26.67%) Publishing
9 8 (26.67%) IIS
9 8 (26.67%) Red Hat
9 8 (26.67%) Windows
9 8 (26.67%) Linux
9 8 (26.67%) Tomcat

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (26.67%) Apache Solr
1 8 (26.67%) IIS
1 8 (26.67%) Tomcat
2 6 (20.00%) CMS
3 5 (16.67%) Node.js
4 2 (6.67%) Drupal
4 2 (6.67%) SAS
5 1 (3.33%) Apache
5 1 (3.33%) Community Server
5 1 (3.33%) Oracle Workflow
5 1 (3.33%) WebLogic
5 1 (3.33%) WebLogic Portal
Applications
1 3 (10.00%) MS Excel
1 3 (10.00%) Photoshop
2 1 (3.33%) MS Office
2 1 (3.33%) MS PowerPoint
Business Applications
1 2 (6.67%) WebTrends
Cloud Services
1 12 (40.00%) Adobe Analytics
2 8 (26.67%) Amazon AWS
2 8 (26.67%) Amazon EC2
2 8 (26.67%) Google Tag Manager
3 4 (13.33%) AdWords
4 2 (6.67%) SmartFocus
5 1 (3.33%) SaaS
Communications & Networking
1 8 (26.67%) Intranet
2 1 (3.33%) Internet
Database & Business Intelligence
1 7 (23.33%) NoSQL
1 7 (23.33%) Relational Database
2 2 (6.67%) SQL Server
3 1 (3.33%) MySQL
3 1 (3.33%) Oracle Database
3 1 (3.33%) Oracle Database 11g
Development Applications
1 8 (26.67%) Git (software)
1 8 (26.67%) Subversion
2 3 (10.00%) Axure RP
General
1 12 (40.00%) Marketing
2 8 (26.67%) Publishing
3 4 (13.33%) Advertising
4 2 (6.67%) Banking
5 1 (3.33%) Finance
5 1 (3.33%) Korean Language
5 1 (3.33%) Manufacturing
5 1 (3.33%) Retail
Job Titles
1 9 (30.00%) Developer
2 6 (20.00%) Full Stack Developer
2 6 (20.00%) HTML CSS Developer
2 6 (20.00%) HTML Developer
2 6 (20.00%) JavaScript Developer
2 6 (20.00%) PHP Developer
3 5 (16.67%) Angular Developer
3 5 (16.67%) Node.js Developer
4 4 (13.33%) Analyst
4 4 (13.33%) Designer
4 4 (13.33%) UX Designer
5 3 (10.00%) Digital Analyst
5 3 (10.00%) Digital Project Manager
5 3 (10.00%) Project Manager
5 3 (10.00%) Web Developer
6 2 (6.67%) Digital Executive
6 2 (6.67%) Digital Marketing Executive
6 2 (6.67%) E-Commerce Administrator
6 2 (6.67%) E-Commerce Systems Administrator
6 2 (6.67%) PPC Executive
Libraries, Frameworks & Software Standards
1 21 (70.00%) HTML
2 16 (53.33%) CSS
3 12 (40.00%) HTML5
4 7 (23.33%) Middleware
4 7 (23.33%) RESTful
4 7 (23.33%) Spring
5 5 (16.67%) AngularJS
5 5 (16.67%) Classic ASP
5 5 (16.67%) jQuery
6 4 (13.33%) CSS3
7 2 (6.67%) Ajax
8 1 (3.33%) ASP.NET
8 1 (3.33%) ASP.NET MVC
8 1 (3.33%) JSP
8 1 (3.33%) Servlets
8 1 (3.33%) Twitter Bootstrap
8 1 (3.33%) Web Services
8 1 (3.33%) WebCenter
8 1 (3.33%) XHTML
8 1 (3.33%) XML
Miscellaneous
1 5 (16.67%) Social Media
2 4 (13.33%) User Experience
3 3 (10.00%) Analytical Skills
3 3 (10.00%) Mobile App
4 2 (6.67%) W3C
5 1 (3.33%) Blog
5 1 (3.33%) Computer Science
5 1 (3.33%) Data Conversion
Operating Systems
1 8 (26.67%) Linux
1 8 (26.67%) Red Hat Enterprise Linux
1 8 (26.67%) Windows
1 8 (26.67%) Windows Server
2 1 (3.33%) Android
2 1 (3.33%) Apple iOS
Processes & Methodologies
1 30 (100.00%) Analytics
2 14 (46.67%) SEO
3 9 (30.00%) Agile Software Development
3 9 (30.00%) Tag Management
4 8 (26.67%) Web Development
5 7 (23.33%) Continuous Integration
5 7 (23.33%) Digital Marketing
5 7 (23.33%) Project Management
5 7 (23.33%) TDD
5 7 (23.33%) Web Application Development
6 6 (20.00%) Pay per click
7 5 (16.67%) Data Analytics
7 5 (16.67%) Front End Development
8 4 (13.33%) E-Commerce
8 4 (13.33%) Email Marketing
8 4 (13.33%) Usability Testing
8 4 (13.33%) Web Analytics
9 3 (10.00%) Information Architecture
10 2 (6.67%) Content Management
10 2 (6.67%) Resource Management
Programming Languages
1 14 (46.67%) JavaScript
2 10 (33.33%) Java
3 9 (30.00%) PHP
4 2 (6.67%) SQL
5 1 (3.33%) Objective-C
Qualifications
1 1 (3.33%) Degree
Quality Assurance & Compliance
1 3 (10.00%) QA
Vendors
1 27 (90.00%) Google
2 10 (33.33%) Adobe
3 8 (26.67%) Red Hat
4 4 (13.33%) Facebook
4 4 (13.33%) Microsoft
5 3 (10.00%) ClickTale
5 3 (10.00%) Coremetrics
6 2 (6.67%) Marketo
6 2 (6.67%) Omniture
6 2 (6.67%) Salesforce Marketing Cloud
6 2 (6.67%) Salesforce.com
6 2 (6.67%) Tableau
6 2 (6.67%) Twitter
7 1 (3.33%) IBM
7 1 (3.33%) Oracle
7 1 (3.33%) Tealeaf
South East
Talent Spa
Rate: £325-375pd
Posted: 6 days ago
Hampshire
CPS Group Limited
Rate: £275 - £325 per day
Posted: 17 days ago