The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 231 242 247
Rank change year-on-year
+11 +5
Contract jobs citing Google Analytics 19 25 12
As % of all contract IT jobs located in the South East 0.22% 0.26% 0.13%
As % of the Cloud Services category 1.77% 4.36% 2.87%
Number of daily rates quoted 9 11 5
Median daily rate £275 £400 £250
Median daily rate % change year-on-year
-31.25% +60.00%
90% offered a daily rate of more than £244 £363 £206
10% offered a daily rate of more than £359 £450 £383
UK excluding London median daily rate £388 £369 £275
% change year-on-year
+5.08% +34.09%
Number of hourly rates quoted 3 4 1
Median hourly rate £32.50 £14.50 £37.50
Median hourly rate % change year-on-year
+124.13% -61.33%
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
1076 574 418
As % of all contract IT jobs located in the South East 12.72% 5.89% 4.51%
Number of daily rates quoted 700 344 231
Median daily rate £450 £400 £400
Median daily rate % change year-on-year
+12.50% -
90% offered a daily rate of more than £313 £275 £288
10% offered a daily rate of more than £575 £520 £528
UK excluding London median daily rate £430 £400 £400
% change year-on-year
+7.50% -
Number of hourly rates quoted 19 17 11
Median hourly rate £27.50 £16.00 £25.00
Median hourly rate % change year-on-year
+71.87% -36.00%
90% offered a hourly rate of more than £14.70 £11.40 £14.50
10% offered a hourly rate of more than £59.31 £26.50 £34.00
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 26 September 2016.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 26 September 2016.

Google Analytics Hourly Rate Histogram in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +8 11 £263 -41.66% 2
Buckinghamshire - 4 £275 -
Surrey +7 2 - - 4
Hampshire +7 1 £220 -39.31% 1
West Sussex - 1 £395 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 26 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 31 (100.00%) Google
1 31 (100.00%) Analytics
2 24 (77.42%) Marketing
3 21 (67.74%) HTML
4 15 (48.39%) SEO
4 15 (48.39%) Digital Marketing
5 10 (32.26%) CMS
6 9 (29.03%) CSS
6 9 (29.03%) E-Commerce
6 9 (29.03%) Social Media
7 8 (25.81%) B2C
7 8 (25.81%) Pay per click
7 8 (25.81%) Web Analytics
8 7 (22.58%) Workflow
8 7 (22.58%) B2B
8 7 (22.58%) JavaScript
8 7 (22.58%) Link Building
9 6 (19.35%) Analytical Skills
9 6 (19.35%) Tableau
9 6 (19.35%) Website Architecture
9 6 (19.35%) Drupal
9 6 (19.35%) MS Excel
9 6 (19.35%) CRM
9 6 (19.35%) MS PowerPoint
9 6 (19.35%) Google Tag Manager
10 5 (16.13%) Mobile Optimisation
10 5 (16.13%) Workflow Management
10 5 (16.13%) Social Media Marketing
10 5 (16.13%) Marketing Automation
11 4 (12.90%) Tealium

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (32.26%) CMS
2 6 (19.35%) Drupal
3 3 (9.68%) Apache
4 1 (3.23%) Community Server
4 1 (3.23%) Oracle Workflow
4 1 (3.23%) WebLogic
4 1 (3.23%) WebLogic Portal
Applications
1 6 (19.35%) MS Excel
1 6 (19.35%) MS PowerPoint
2 4 (12.90%) MS Office
3 1 (3.23%) Adobe Creative Suite
3 1 (3.23%) OmniGraffle
Business Applications
1 4 (12.90%) WebTrends
Cloud Services
1 6 (19.35%) Google Tag Manager
2 4 (12.90%) SaaS
3 2 (6.45%) SmartFocus
Communications & Networking
1 4 (12.90%) Internet
Database & Business Intelligence
1 1 (3.23%) MySQL
1 1 (3.23%) Oracle Database
1 1 (3.23%) Oracle Database 11g
1 1 (3.23%) QlikView
Development Applications
1 1 (3.23%) Axure RP
General
1 24 (77.42%) Marketing
2 4 (12.90%) Manufacturing
2 4 (12.90%) Retail
3 2 (6.45%) Brand Awareness
3 2 (6.45%) Finance
4 1 (3.23%) Pharmaceutical
4 1 (3.23%) Publishing
Job Titles
1 8 (25.81%) Marketing Manager
2 6 (19.35%) Digital Marketing Manager
3 5 (16.13%) Developer
4 4 (12.90%) Analytics Developer
4 4 (12.90%) Coordinator
5 3 (9.68%) Digital Project Manager
5 3 (9.68%) Email Marketing Manager
5 3 (9.68%) Project Manager
6 2 (6.45%) Campaign Manager
6 2 (6.45%) Email Executive
6 2 (6.45%) Email Marketing Executive
6 2 (6.45%) Google Analytics Manager
6 2 (6.45%) Head of SEO
6 2 (6.45%) JavaScript Developer
6 2 (6.45%) Marketing Automation Manager
6 2 (6.45%) Marketing Campaign Manager
6 2 (6.45%) Marketing Executive
6 2 (6.45%) SEO Manager
6 2 (6.45%) Web Manager
6 2 (6.45%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 21 (67.74%) HTML
2 9 (29.03%) CSS
3 4 (12.90%) jQuery
4 2 (6.45%) Ajax
4 2 (6.45%) Regular Expression
5 1 (3.23%) CSS3
5 1 (3.23%) HTML5
5 1 (3.23%) J2EE
5 1 (3.23%) Java EE
5 1 (3.23%) JSP
5 1 (3.23%) Servlets
5 1 (3.23%) Spring
5 1 (3.23%) Twitter Bootstrap
5 1 (3.23%) Web Services
5 1 (3.23%) WebCenter
5 1 (3.23%) XHTML
5 1 (3.23%) XML
Miscellaneous
1 9 (29.03%) Social Media
2 6 (19.35%) Analytical Skills
3 3 (9.68%) Clustering
3 3 (9.68%) Taxonomies
4 2 (6.45%) Algorithms
4 2 (6.45%) Copywriting
4 2 (6.45%) Digital Media
4 2 (6.45%) FMCG
4 2 (6.45%) User Experience
4 2 (6.45%) W3C
5 1 (3.23%) Blog
5 1 (3.23%) Visualisation
Operating Systems
1 1 (3.23%) Unix
Processes & Methodologies
1 31 (100.00%) Analytics
2 15 (48.39%) Digital Marketing
2 15 (48.39%) SEO
3 9 (29.03%) E-Commerce
4 8 (25.81%) B2C
4 8 (25.81%) Pay per click
4 8 (25.81%) Web Analytics
5 7 (22.58%) B2B
5 7 (22.58%) Link Building
5 7 (22.58%) Workflow
6 6 (19.35%) CRM
6 6 (19.35%) Website Architecture
7 5 (16.13%) Marketing Automation
7 5 (16.13%) Mobile Optimisation
7 5 (16.13%) Social Media Marketing
7 5 (16.13%) Workflow Management
8 4 (12.90%) Internet Marketing
8 4 (12.90%) Mentoring
8 4 (12.90%) Mobile Marketing
8 4 (12.90%) Project Management
Programming Languages
1 7 (22.58%) JavaScript
2 4 (12.90%) SQL
3 2 (6.45%) Java
4 1 (3.23%) PHP
Qualifications
1 3 (9.68%) Degree
Quality Assurance & Compliance
1 2 (6.45%) QA
Vendors
1 31 (100.00%) Google
2 6 (19.35%) Tableau
3 4 (12.90%) Tealium
4 2 (6.45%) DoubleClick
4 2 (6.45%) Microsoft
4 2 (6.45%) Omniture
4 2 (6.45%) Oracle
5 1 (3.23%) Adobe
5 1 (3.23%) Adthena
5 1 (3.23%) Coremetrics
Weybridge, Surrey
Polar Recruitment
Rate: £30000 - £32000 per annum + Great benefits, see below.
Posted: 5 days ago
Worthing, West Sussex
Experis Ltd
Rate: £365 - £425 per day
Posted: 4 days ago
Berkshire
Sanderson
Rate: £200 - £300 per day
Posted: 5 days ago