The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 244 233 216
Rank change year-on-year
-11 -17
Contract jobs citing Google Analytics 17 9 24
As % of all contract IT jobs located in the South East 0.17% 0.096% 0.29%
As % of the Cloud Services category 4.00% 3.42% 10.67%
Number of daily rates quoted 13 5 17
Average daily rate
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of your Daily Rate
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£338 £300 £250
Average daily rate % change year-on-year
+12.50% +20.00%
90% offered a daily rate of more than £240 £300 £165
10% offered a daily rate of more than £435 £332 £323
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
425 263 225
As % of all contract IT jobs located in the South East 4.26% 2.82% 2.68%
Number of daily rates quoted 250 154 135
Average daily rate £400 £410 £400
Average daily rate % change year-on-year
-2.43% +2.50%
90% offered a daily rate of more than £275 £303 £235
10% offered a daily rate of more than £540 £500 £500
UK excluding London average daily rate £400 £400 £328
% change year-on-year
- +22.13%
Number of hourly rates quoted 37 6 3
Average hourly rate £25.00 £9.50 £15.50
Average hourly rate % change year-on-year
+163.15% -38.70%
90% offered a hourly rate of more than £14.45 £7.95 £12.70
10% offered a hourly rate of more than £40.00 £19.50 £17.90
UK excluding London average hourly rate £25.00 £14.00 £17.52
% change year-on-year
+78.57% -20.06%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 27 April 2015.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +14 10 £306 -6.84%
Surrey +2 4 £350 -
East Sussex - 2 £320 -
Hampshire -11 1 £425 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 27 April 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 33 (100.00%) Google
1 33 (100.00%) Analytics
2 24 (72.73%) Marketing
3 14 (42.42%) Omniture
3 14 (42.42%) E-Commerce
4 10 (30.30%) HTML
4 10 (30.30%) JavaScript
5 9 (27.27%) Multivariate Testing
5 9 (27.27%) Analytical Skills
6 8 (24.24%) Social Media
6 8 (24.24%) Microsoft
6 8 (24.24%) Adobe
7 7 (21.21%) WebTrends
7 7 (21.21%) MS Excel
7 7 (21.21%) CSS
7 7 (21.21%) Finance
7 7 (21.21%) Online Marketing
7 7 (21.21%) Web Analytics
8 6 (18.18%) jQuery
8 6 (18.18%) Optimost
8 6 (18.18%) HTML5
8 6 (18.18%) User Experience
8 6 (18.18%) Adobe Analytics
8 6 (18.18%) CSS3
9 5 (15.15%) Marketing Analytics
9 5 (15.15%) Project Management
9 5 (15.15%) Agile Software Development
9 5 (15.15%) .NET
10 4 (12.12%) HP
10 4 (12.12%) Banking

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 27 April 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.12%) CMS
2 3 (9.09%) Umbraco
3 2 (6.06%) WebSphere
4 1 (3.03%) Drupal
4 1 (3.03%) SharePoint
4 1 (3.03%) SAS
Applications
1 7 (21.21%) MS Excel
2 2 (6.06%) Photoshop
2 2 (6.06%) Adobe Illustrator
3 1 (3.03%) SPSS
Business Applications
1 7 (21.21%) WebTrends
2 6 (18.18%) Optimost
3 1 (3.03%) Radian6
Cloud Services
1 6 (18.18%) Adobe Analytics
Communications & Networking
1 3 (9.09%) Intranet
2 1 (3.03%) SSL
Database & Business Intelligence
1 2 (6.06%) SQL Server
1 2 (6.06%) DB2
2 1 (3.03%) Data Mining
Development Applications
1 2 (6.06%) Dreamweaver
1 2 (6.06%) LoadRunner
1 2 (6.06%) Selenium
1 2 (6.06%) TestComplete
1 2 (6.06%) Team Foundation Server
1 2 (6.06%) SoapUI
2 1 (3.03%) Firebug
General
1 24 (72.73%) Marketing
2 7 (21.21%) Finance
3 4 (12.12%) Banking
4 3 (9.09%) Retail
5 2 (6.06%) Pharmaceutical
6 1 (3.03%) Local Government
Job Titles
1 16 (48.48%) Analyst
2 12 (36.36%) Web Analyst
3 5 (15.15%) Web Manager
3 5 (15.15%) Data Analyst
3 5 (15.15%) Developer
3 5 (15.15%) Front-End Developer
4 3 (9.09%) Designer
4 3 (9.09%) Project Manager
4 3 (9.09%) Web Developer
5 2 (6.06%) Test Analyst
5 2 (6.06%) Web Designer
5 2 (6.06%) Web Analytics Manager
5 2 (6.06%) Web Project Manager
6 1 (3.03%) Automation Analyst
6 1 (3.03%) Front-End Web Developer
6 1 (3.03%) UX Designer
6 1 (3.03%) IT Support
6 1 (3.03%) Senior Test Analyst
6 1 (3.03%) Support Manager
6 1 (3.03%) IT Support Manager
Libraries, Frameworks & Software Standards
1 10 (30.30%) HTML
2 7 (21.21%) CSS
3 6 (18.18%) jQuery
3 6 (18.18%) HTML5
3 6 (18.18%) CSS3
4 5 (15.15%) .NET
5 2 (6.06%) Flash
5 2 (6.06%) XHTML
5 2 (6.06%) WebSphere MQ
5 2 (6.06%) WebSphere Message Broker
6 1 (3.03%) ASP.NET
6 1 (3.03%) SOAP
6 1 (3.03%) Google Maps API
Miscellaneous
1 9 (27.27%) Analytical Skills
2 8 (24.24%) Social Media
3 6 (18.18%) User Experience
4 3 (9.09%) W3C
5 2 (6.06%) iSeries
5 2 (6.06%) Digital Media
6 1 (3.03%) EPoS
6 1 (3.03%) Visualisation
6 1 (3.03%) AS400
6 1 (3.03%) FMCG
Operating Systems
1 2 (6.06%) Linux
2 1 (3.03%) Android
2 1 (3.03%) Apple iOS
Processes & Methodologies
1 33 (100.00%) Analytics
2 14 (42.42%) E-Commerce
3 9 (27.27%) Multivariate Testing
4 7 (21.21%) Online Marketing
4 7 (21.21%) Web Analytics
5 5 (15.15%) Agile Software Development
5 5 (15.15%) Project Management
5 5 (15.15%) Marketing Analytics
6 4 (12.12%) Content Management
7 3 (9.09%) SEO
7 3 (9.09%) Web Marketing
7 3 (9.09%) Customer Engagement
8 2 (6.06%) Responsive Web Design
8 2 (6.06%) Asset Management
8 2 (6.06%) Marketing Management
8 2 (6.06%) Direct Marketing
8 2 (6.06%) Release Management
8 2 (6.06%) Digital Marketing
8 2 (6.06%) Data Analysis
8 2 (6.06%) B2B
Programming Languages
1 10 (30.30%) JavaScript
2 2 (6.06%) C#
2 2 (6.06%) Java
3 1 (3.03%) SQL
3 1 (3.03%) PowerShell
Qualifications
1 1 (3.03%) Degree
Quality Assurance & Compliance
1 2 (6.06%) WAI
2 1 (3.03%) QA
Vendors
1 33 (100.00%) Google
2 14 (42.42%) Omniture
3 8 (24.24%) Microsoft
3 8 (24.24%) Adobe
4 4 (12.12%) HP
4 4 (12.12%) Tealeaf
5 3 (9.09%) Maxymiser
5 3 (9.09%) ClickTale
5 3 (9.09%) IBM
5 3 (9.09%) DoubleClick
6 2 (6.06%) Coremetrics
7 1 (3.03%) Endeca
7 1 (3.03%) Hitwise
7 1 (3.03%) Facebook
7 1 (3.03%) Twitter