The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 225 250 236
Rank change year-on-year
+25 -14
Contract jobs citing Google Analytics 21 13 7
As % of all contract IT jobs located in the South East 0.25% 0.14% 0.082%
As % of the Cloud Services category 3.39% 3.32% 2.63%
Number of daily rates quoted 13 5 1
Average daily rate £400 £363 £420
Average daily rate % change year-on-year
+10.34% -13.69%
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
619 392 266
As % of all contract IT jobs located in the South East 7.23% 4.11% 3.11%
Number of daily rates quoted 407 221 151
Average daily rate £425 £400 £403
Average daily rate % change year-on-year
+6.25% -0.62%
90% offered a daily rate of more than £319 £262 £275
10% offered a daily rate of more than £600 £525 £550
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 16 10 6
Average hourly rate £19.50 £11.75 £19.50
Average hourly rate % change year-on-year
+65.91% -39.74%
90% offered a hourly rate of more than £14.50 £8.97 £11.30
10% offered a hourly rate of more than £60.00 £20.50 £45.00
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 11 February 2016.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Oxfordshire - 9 £420 - 3
Surrey -4 6 - - 1
Buckinghamshire +13 3 £350 +1.81% 2
Berkshire - 2 - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 11 February 2016, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 55 (100.00%) Analytics
2 49 (89.09%) Google
3 40 (72.73%) HTML
4 29 (52.73%) CSS
5 27 (49.09%) Marketing
6 26 (47.27%) JavaScript
7 24 (43.64%) SEO
8 22 (40.00%) HTML5
9 17 (30.91%) Digital Marketing
10 16 (29.09%) jQuery
10 16 (29.09%) CSS3
11 15 (27.27%) Adobe Analytics
12 14 (25.45%) Agile Software Development
13 13 (23.64%) Java
13 13 (23.64%) Adobe
13 13 (23.64%) Tag Management
14 12 (21.82%) Photoshop
14 12 (21.82%) Email Marketing
15 11 (20.00%) TDD
15 11 (20.00%) PHP
15 11 (20.00%) User Experience
15 11 (20.00%) Front End Development
16 10 (18.18%) Data Analytics
16 10 (18.18%) Project Management
16 10 (18.18%) Web Analytics
17 9 (16.36%) Linux
17 9 (16.36%) E-Commerce
17 9 (16.36%) Web Application Development
17 9 (16.36%) AngularJS
18 8 (14.55%) Google Tag Manager

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 11 February 2016, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (14.55%) Apache Solr
1 8 (14.55%) CMS
1 8 (14.55%) IIS
1 8 (14.55%) Tomcat
2 5 (9.09%) Drupal
2 5 (9.09%) Node.js
3 3 (5.45%) SharePoint
3 3 (5.45%) WebSphere
4 2 (3.64%) Commerce Server
4 2 (3.64%) SAS
Applications
1 12 (21.82%) Photoshop
2 7 (12.73%) MS Excel
3 3 (5.45%) MS Visio
4 2 (3.64%) MS PowerPoint
Business Applications
1 5 (9.09%) WebTrends
2 2 (3.64%) Oracle CRM
Cloud Services
1 15 (27.27%) Adobe Analytics
2 8 (14.55%) Amazon AWS
2 8 (14.55%) Amazon EC2
2 8 (14.55%) Google Tag Manager
3 5 (9.09%) AdWords
4 3 (5.45%) SmartFocus
Communications & Networking
1 8 (14.55%) Intranet
2 3 (5.45%) Internet
Database & Business Intelligence
1 7 (12.73%) NoSQL
1 7 (12.73%) Relational Database
2 4 (7.27%) Big Data
3 3 (5.45%) DB2
3 3 (5.45%) SQL Server
4 2 (3.64%) Hadoop
Development Applications
1 8 (14.55%) Git (software)
1 8 (14.55%) Subversion
2 6 (10.91%) Axure RP
2 6 (10.91%) Dreamweaver
3 3 (5.45%) Team Foundation Server
4 2 (3.64%) Visual Studio
5 1 (1.82%) LoadRunner
5 1 (1.82%) Selenium
5 1 (1.82%) SoapUI
5 1 (1.82%) TestComplete
General
1 27 (49.09%) Marketing
2 7 (12.73%) Publishing
3 6 (10.91%) Advertising
4 5 (9.09%) Finance
5 4 (7.27%) Banking
5 4 (7.27%) Multimedia
6 3 (5.45%) Retail
7 1 (1.82%) Korean Language
Job Titles
1 18 (32.73%) Developer
2 10 (18.18%) Designer
3 8 (14.55%) Web Developer
4 7 (12.73%) Analyst
4 7 (12.73%) JavaScript Developer
4 7 (12.73%) UX Designer
5 6 (10.91%) Angular Developer
5 6 (10.91%) Front End Developer (Client-Side Developer)
5 6 (10.91%) HTML CSS Developer
5 6 (10.91%) HTML Developer
5 6 (10.91%) PHP Developer
6 5 (9.09%) Digital Analyst
6 5 (9.09%) Full Stack Developer
6 5 (9.09%) Node.js Developer
7 3 (5.45%) Coordinator
7 3 (5.45%) Digital Project Manager
7 3 (5.45%) Front End Web Designer
7 3 (5.45%) Marketing Specialist
7 3 (5.45%) Senior Analyst
7 3 (5.45%) Web Designer
Libraries, Frameworks & Software Standards
1 40 (72.73%) HTML
2 29 (52.73%) CSS
3 22 (40.00%) HTML5
4 16 (29.09%) CSS3
4 16 (29.09%) jQuery
5 9 (16.36%) AngularJS
6 7 (12.73%) Middleware
6 7 (12.73%) RESTful
6 7 (12.73%) Spring
7 6 (10.91%) Twitter Bootstrap
7 6 (10.91%) XML
8 5 (9.09%) Classic ASP
9 4 (7.27%) Ajax
9 4 (7.27%) Backbone.js
9 4 (7.27%) JSON
9 4 (7.27%) LESS
9 4 (7.27%) React
9 4 (7.27%) Sass
9 4 (7.27%) XSLT
10 3 (5.45%) Flash
Miscellaneous
1 11 (20.00%) User Experience
2 8 (14.55%) Analytical Skills
2 8 (14.55%) Social Media
3 3 (5.45%) Mobile App
4 2 (3.64%) e-Learning
4 2 (3.64%) Web 2.0
5 1 (1.82%) AS400
5 1 (1.82%) Computer Science
5 1 (1.82%) Data Conversion
5 1 (1.82%) iSeries
Operating Systems
1 9 (16.36%) Linux
2 8 (14.55%) Red Hat Enterprise Linux
2 8 (14.55%) Windows
2 8 (14.55%) Windows Server
3 1 (1.82%) Android
3 1 (1.82%) Apple iOS
Processes & Methodologies
1 55 (100.00%) Analytics
2 24 (43.64%) SEO
3 17 (30.91%) Digital Marketing
4 14 (25.45%) Agile Software Development
5 13 (23.64%) Tag Management
6 12 (21.82%) Email Marketing
7 11 (20.00%) Front End Development
7 11 (20.00%) TDD
8 10 (18.18%) Data Analytics
8 10 (18.18%) Project Management
8 10 (18.18%) Web Analytics
9 9 (16.36%) E-Commerce
9 9 (16.36%) Web Application Development
10 7 (12.73%) Continuous Integration
10 7 (12.73%) Marketing Strategy
10 7 (12.73%) Usability Testing
11 6 (10.91%) Information Architecture
11 6 (10.91%) Web Development
12 5 (9.09%) CRM
13 4 (7.27%) Unit Testing
Programming Languages
1 26 (47.27%) JavaScript
2 13 (23.64%) Java
3 11 (20.00%) PHP
4 3 (5.45%) SQL
5 1 (1.82%) C#
Qualifications
1 4 (7.27%) Degree
2 3 (5.45%) PMI Certification
2 3 (5.45%) PMP
Quality Assurance & Compliance
1 3 (5.45%) QA
Systems Management
1 2 (3.64%) Systems Management Server (SMS)
Vendors
1 49 (89.09%) Google
2 13 (23.64%) Adobe
3 8 (14.55%) ClickTale
3 8 (14.55%) Microsoft
3 8 (14.55%) Red Hat
4 7 (12.73%) Omniture
5 4 (7.27%) Coremetrics
5 4 (7.27%) Oracle
5 4 (7.27%) Salesforce.com
6 3 (5.45%) Facebook
6 3 (5.45%) Marketo
6 3 (5.45%) Salesforce Marketing Cloud
7 2 (3.64%) IBM
7 2 (3.64%) Tableau
8 1 (1.82%) Endeca
8 1 (1.82%) Tealeaf
8 1 (1.82%) Twitter
Oxfordshire
Logic Engagements Ltd
Rate: £350 - £400 per day
Posted: 5 days ago