The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 11 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
11 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 233 248 236
Rank change year-on-year
+15 -12
Contract jobs citing Google Analytics 16 21 31
As % of all contract IT jobs located in the South East 0.21% 0.22% 0.31%
As % of the Cloud Services category 1.80% 3.21% 6.64%
Number of daily rates quoted 11 7 10
Median daily rate £250 £230 £344
Median daily rate % change year-on-year
+8.69% -33.09%
90% offered a daily rate of more than £188 £160 £296
10% offered a daily rate of more than £463 £385 £383
UK excluding London median daily rate £380 £240 £300
% change year-on-year
+58.33% -20.00%
Number of hourly rates quoted 0 3 2
Median hourly rate - £14.50 £40.00
Median hourly rate % change year-on-year
- -63.75%
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
891 655 467
As % of all contract IT jobs located in the South East 11.50% 6.98% 4.73%
Number of daily rates quoted 526 404 260
Median daily rate £475 £425 £425
Median daily rate % change year-on-year
+11.76% -
90% offered a daily rate of more than £300 £275 £288
10% offered a daily rate of more than £600 £550 £530
UK excluding London median daily rate £440 £421 £413
% change year-on-year
+4.45% +2.12%
Number of hourly rates quoted 24 17 20
Median hourly rate £15.00 £27.50 £14.38
Median hourly rate % change year-on-year
-45.45% +91.30%
90% offered a hourly rate of more than £13.93 £10.67 £8.97
10% offered a hourly rate of more than £54.50 £57.00 £34.35
UK excluding London median hourly rate £16.50 £27.50 £20.75
% change year-on-year
-40.00% +32.53%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 11 December 2016.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 11 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +4 4 £250 +56.25%
Middlesex - 4 - -
Buckinghamshire +12 3 £375 +63.04%
East Sussex - 2 £213 - 2
West Sussex - 2 £442 -
Hampshire - 1 £188 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 11 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 33 (100.00%) Analytics
2 29 (87.88%) Google
3 20 (60.61%) Marketing
4 18 (54.55%) HTML
5 13 (39.39%) Digital Marketing
6 11 (33.33%) JavaScript
7 10 (30.30%) CSS
7 10 (30.30%) Web Analytics
8 9 (27.27%) SEO
9 8 (24.24%) E-Commerce
9 8 (24.24%) Tableau
10 7 (21.21%) jQuery
10 7 (21.21%) Drupal
10 7 (21.21%) SQL
10 7 (21.21%) CMS
10 7 (21.21%) Workflow
10 7 (21.21%) User Experience
11 6 (18.18%) Google Tag Manager
11 6 (18.18%) Wireframes
11 6 (18.18%) B2C
11 6 (18.18%) CRM
11 6 (18.18%) Adobe Analytics
11 6 (18.18%) Social Media
11 6 (18.18%) Axure RP
12 5 (15.15%) HTML5
12 5 (15.15%) Adobe
12 5 (15.15%) Project Management
12 5 (15.15%) Workflow Management
12 5 (15.15%) Mobile Optimisation
12 5 (15.15%) Marketing Automation

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (21.21%) CMS
1 7 (21.21%) Drupal
2 2 (6.06%) SAS
3 1 (3.03%) Apache
3 1 (3.03%) JBoss
3 1 (3.03%) nginx
3 1 (3.03%) Tomcat
3 1 (3.03%) WebLogic
Applications
1 4 (12.12%) MS Excel
1 4 (12.12%) MS PowerPoint
1 4 (12.12%) Photoshop
2 2 (6.06%) Adobe Creative Suite
2 2 (6.06%) MS Office
2 2 (6.06%) OmniGraffle
Business Applications
1 2 (6.06%) SessionCam
2 1 (3.03%) Eloqua
2 1 (3.03%) WebTrends
Cloud Services
1 6 (18.18%) Adobe Analytics
1 6 (18.18%) Google Tag Manager
2 1 (3.03%) GitHub
2 1 (3.03%) SaaS
2 1 (3.03%) SmartFocus
Communications & Networking
1 1 (3.03%) HTTP
1 1 (3.03%) Internet
1 1 (3.03%) SSL
1 1 (3.03%) TCP/IP
Database & Business Intelligence
1 1 (3.03%) MongoDB
1 1 (3.03%) NoSQL
1 1 (3.03%) QlikView
Development Applications
1 6 (18.18%) Axure RP
2 1 (3.03%) Ant
2 1 (3.03%) Cucumber
2 1 (3.03%) Eclipse
2 1 (3.03%) Gatling
2 1 (3.03%) Git (software)
2 1 (3.03%) Grunt
2 1 (3.03%) gulp
2 1 (3.03%) IntelliJ
2 1 (3.03%) Jenkins
2 1 (3.03%) JUnit
2 1 (3.03%) Karma Test Runner
2 1 (3.03%) Selenium
2 1 (3.03%) Sublime Text
General
1 20 (60.61%) Marketing
2 4 (12.12%) Retail
3 2 (6.06%) Advertising
3 2 (6.06%) Brand Awareness
3 2 (6.06%) Finance
4 1 (3.03%) Manufacturing
4 1 (3.03%) Pharmaceutical
4 1 (3.03%) Publishing
Job Titles
1 8 (24.24%) Marketing Manager
2 6 (18.18%) Designer
2 6 (18.18%) Digital Marketing Manager
2 6 (18.18%) UX Designer
3 5 (15.15%) Developer
4 4 (12.12%) Analytics Developer
4 4 (12.12%) Analytics Manager
4 4 (12.12%) Digital Project Manager
4 4 (12.12%) Project Manager
4 4 (12.12%) Web Manager
5 3 (9.09%) Campaign Manager
5 3 (9.09%) Digital Analytics Manager
5 3 (9.09%) Email Marketing Manager
5 3 (9.09%) UI Designer
5 3 (9.09%) UI/UX Designer
6 2 (6.06%) JavaScript Developer
6 2 (6.06%) Marketing Automation Manager
6 2 (6.06%) Marketing Campaign Manager
6 2 (6.06%) SEO Manager
6 2 (6.06%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 18 (54.55%) HTML
2 10 (30.30%) CSS
3 7 (21.21%) jQuery
4 5 (15.15%) HTML5
5 4 (12.12%) CSS3
6 1 (3.03%) AngularJS
6 1 (3.03%) EJB
6 1 (3.03%) Gherkin
6 1 (3.03%) Hibernate
6 1 (3.03%) J2EE
6 1 (3.03%) J2SE
6 1 (3.03%) JSON
6 1 (3.03%) Node.js
6 1 (3.03%) Play Framework
6 1 (3.03%) REST
6 1 (3.03%) Servlets
6 1 (3.03%) SOAP
6 1 (3.03%) Spring
6 1 (3.03%) XML
Miscellaneous
1 7 (21.21%) User Experience
2 6 (18.18%) Social Media
3 5 (15.15%) Analytical Skills
4 3 (9.09%) Digital Media
5 2 (6.06%) FMCG
5 2 (6.06%) Taxonomies
6 1 (3.03%) Clustering
6 1 (3.03%) Copywriting
6 1 (3.03%) Visualisation
Operating Systems
1 1 (3.03%) Linux
1 1 (3.03%) Ubuntu
1 1 (3.03%) Unix
1 1 (3.03%) Windows
Processes & Methodologies
1 33 (100.00%) Analytics
2 13 (39.39%) Digital Marketing
3 10 (30.30%) Web Analytics
4 9 (27.27%) SEO
5 8 (24.24%) E-Commerce
6 7 (21.21%) Workflow
7 6 (18.18%) B2C
7 6 (18.18%) CRM
7 6 (18.18%) Wireframes
8 5 (15.15%) Marketing Automation
8 5 (15.15%) Mobile Optimisation
8 5 (15.15%) Project Management
8 5 (15.15%) Social Media Marketing
8 5 (15.15%) Workflow Management
9 4 (12.12%) B2B
9 4 (12.12%) Data Analytics
9 4 (12.12%) Information Architecture
9 4 (12.12%) Mobile Marketing
9 4 (12.12%) Prototyping
9 4 (12.12%) Usability Testing
Programming Languages
1 11 (33.33%) JavaScript
2 7 (21.21%) SQL
3 1 (3.03%) C#
3 1 (3.03%) Groovy
3 1 (3.03%) Haskell
3 1 (3.03%) Java
3 1 (3.03%) Perl
3 1 (3.03%) Python
3 1 (3.03%) Ruby
3 1 (3.03%) Scala
Qualifications
1 4 (12.12%) Degree
Quality Assurance & Compliance
1 2 (6.06%) QA
System Software
1 1 (3.03%) Docker
Systems Management
1 1 (3.03%) Grafana
1 1 (3.03%) Kibana
1 1 (3.03%) Puppet
Vendors
1 29 (87.88%) Google
2 8 (24.24%) Tableau
3 5 (15.15%) Adobe
4 4 (12.12%) ClickTale
4 4 (12.12%) Omniture
5 3 (9.09%) DoubleClick
5 3 (9.09%) Microsoft
6 2 (6.06%) Optimizely
7 1 (3.03%) Coremetrics
7 1 (3.03%) Pardot
7 1 (3.03%) Salesforce Marketing Cloud
7 1 (3.03%) Salesforce.com
7 1 (3.03%) Tealium
7 1 (3.03%) webMethods