The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 245 244 233
Rank change year-on-year
-1 -11
Contract jobs citing Google Analytics 23 7 11
As % of all contract IT jobs located in the South East 0.24% 0.075% 0.12%
As % of the Cloud Services category 3.87% 1.95% 3.61%
Number of daily rates quoted 12 3 6
Average daily rate
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of your Daily Rate
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£370 £240 £283
Average daily rate % change year-on-year
+54.16% -15.04%
90% offered a daily rate of more than £231 £220 £220
10% offered a daily rate of more than £485 £288 £338
UK excluding London average daily rate £363 £280 £275
% change year-on-year
+29.46% +1.81%
Number of hourly rates quoted 3 1 0
Average hourly rate £14.50 £11.00 -
Average hourly rate % change year-on-year
+31.81% -
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
595 359 305
As % of all contract IT jobs located in the South East 6.12% 3.87% 3.43%
Number of daily rates quoted 355 210 189
Average daily rate £400 £381 £400
Average daily rate % change year-on-year
+4.91% -4.68%
90% offered a daily rate of more than £300 £220 £208
10% offered a daily rate of more than £500 £525 £550
UK excluding London average daily rate £400 £388 £300
% change year-on-year
+3.22% +29.16%
Number of hourly rates quoted 20 5 4
Average hourly rate £16.50 £16.00 £30.75
Average hourly rate % change year-on-year
+3.12% -47.96%
90% offered a hourly rate of more than £10.00 £9.61 £24.90
10% offered a hourly rate of more than £39.00 £120.20 £35.55
UK excluding London average hourly rate £23.50 £17.00 £33.00
% change year-on-year
+38.23% -48.48%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the South East region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 27 August 2015.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +19 15 £381 +48.05% 1
Surrey 0 4 £375 - 6
Hampshire - 4 £365 - 3
Buckinghamshire -8 1 £363 +51.04% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 27 August 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 53 (100.00%) Analytics
2 47 (88.68%) Google
3 31 (58.49%) HTML
4 28 (52.83%) Marketing
5 22 (41.51%) E-Commerce
6 20 (37.74%) JavaScript
7 19 (35.85%) Adobe
8 18 (33.96%) CSS
8 18 (33.96%) SEO
9 17 (32.08%) Agile Software Development
10 14 (26.42%) Microsoft
10 14 (26.42%) MS Excel
11 13 (24.53%) Omniture
11 13 (24.53%) Analytical Skills
11 13 (24.53%) jQuery
11 13 (24.53%) HTML5
11 13 (24.53%) Adobe Analytics
11 13 (24.53%) CSS3
12 12 (22.64%) Web Analytics
13 11 (20.75%) .NET
14 10 (18.87%) WebSphere
14 10 (18.87%) Social Media
15 9 (16.98%) CMS
15 9 (16.98%) WebTrends
16 8 (15.09%) IBM
16 8 (15.09%) Java
16 8 (15.09%) Linux
16 8 (15.09%) TDD
16 8 (15.09%) Retail
16 8 (15.09%) System Testing

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 27 August 2015, IT contractor jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (18.87%) WebSphere
2 9 (16.98%) CMS
3 4 (7.55%) Drupal
3 4 (7.55%) Confluence
4 3 (5.66%) Umbraco
4 3 (5.66%) Oracle Workflow
4 3 (5.66%) SAS
5 2 (3.77%) Commerce Server
6 1 (1.89%) ExpressionEngine
6 1 (1.89%) Node.js
6 1 (1.89%) Adobe Experience Manager
6 1 (1.89%) Apache
Applications
1 14 (26.42%) MS Excel
2 4 (7.55%) Photoshop
3 3 (5.66%) SPSS
4 1 (1.89%) Fireworks
4 1 (1.89%) Adobe Illustrator
Business Applications
1 9 (16.98%) WebTrends
2 5 (9.43%) Optimost
3 3 (5.66%) Adobe Campaign
Cloud Services
1 13 (24.53%) Adobe Analytics
2 2 (3.77%) SmartFocus
Communications & Networking
1 3 (5.66%) Intranet
1 3 (5.66%) Internet
Database & Business Intelligence
1 7 (13.21%) SQL Server
1 7 (13.21%) DB2
2 3 (5.66%) Data Warehouse
2 3 (5.66%) Oracle Database 10g
2 3 (5.66%) BusinessObjects
2 3 (5.66%) Oracle Database 11g
2 3 (5.66%) Oracle BI EE
2 3 (5.66%) Oracle Database
3 1 (1.89%) Data Mining
3 1 (1.89%) MySQL
Development Applications
1 7 (13.21%) Selenium
1 7 (13.21%) Team Foundation Server
1 7 (13.21%) SoapUI
2 5 (9.43%) TestComplete
3 4 (7.55%) LoadRunner
3 4 (7.55%) Subversion
3 4 (7.55%) JIRA
4 2 (3.77%) Axure RP
5 1 (1.89%) Jenkins
5 1 (1.89%) Git (software)
General
1 28 (52.83%) Marketing
2 8 (15.09%) Retail
3 3 (5.66%) Danish Language
3 3 (5.66%) Italian Language
3 3 (5.66%) Norwegian Language
3 3 (5.66%) Swedish Language
4 2 (3.77%) Telecoms
4 2 (3.77%) Finance
5 1 (1.89%) Manufacturing
5 1 (1.89%) Games
5 1 (1.89%) Banking
5 1 (1.89%) Pharmaceutical
Job Titles
1 17 (32.08%) Analyst
2 14 (26.42%) Developer
3 9 (16.98%) Front-End Developer
4 7 (13.21%) Project Manager
5 6 (11.32%) Test Analyst
5 6 (11.32%) Data Analyst
6 5 (9.43%) Tester
7 4 (7.55%) Test Engineer
7 4 (7.55%) Web Analyst
7 4 (7.55%) QA Engineer
7 4 (7.55%) Digital Project Manager
8 3 (5.66%) Junior Analyst
8 3 (5.66%) E-Commerce Manager
8 3 (5.66%) Marketing Manager
8 3 (5.66%) Oracle Developer
8 3 (5.66%) Junior
8 3 (5.66%) Product Manager
9 2 (3.77%) UX Designer
9 2 (3.77%) Designer
9 2 (3.77%) Campaign Manager
Libraries, Frameworks & Software Standards
1 31 (58.49%) HTML
2 18 (33.96%) CSS
3 13 (24.53%) jQuery
3 13 (24.53%) HTML5
3 13 (24.53%) CSS3
4 11 (20.75%) .NET
5 7 (13.21%) ASP.NET
5 7 (13.21%) WebSphere MQ
5 7 (13.21%) JSON
5 7 (13.21%) WebSphere Message Broker
6 6 (11.32%) XML
7 4 (7.55%) XHTML
7 4 (7.55%) SOAP
7 4 (7.55%) Backbone.js
7 4 (7.55%) Sass
7 4 (7.55%) LESS
7 4 (7.55%) AngularJS
7 4 (7.55%) React
8 3 (5.66%) Twitter Bootstrap
8 3 (5.66%) Ajax
Miscellaneous
1 13 (24.53%) Analytical Skills
2 10 (18.87%) Social Media
3 6 (11.32%) iSeries
4 4 (7.55%) Computer Science
4 4 (7.55%) AS400
5 3 (5.66%) W3C
5 3 (5.66%) User Experience
6 2 (3.77%) Digital Media
6 2 (3.77%) Mobile App
6 2 (3.77%) Visualisation
7 1 (1.89%) FMCG
7 1 (1.89%) EPoS
7 1 (1.89%) Cybernetics
Operating Systems
1 8 (15.09%) Linux
2 4 (7.55%) Android
2 4 (7.55%) Apple iOS
3 1 (1.89%) UNIX
3 1 (1.89%) Windows
Processes & Methodologies
1 53 (100.00%) Analytics
2 22 (41.51%) E-Commerce
3 18 (33.96%) SEO
4 17 (32.08%) Agile Software Development
5 12 (22.64%) Web Analytics
6 8 (15.09%) TDD
6 8 (15.09%) System Testing
7 7 (13.21%) Online Marketing
7 7 (13.21%) Project Management
8 6 (11.32%) B2B
8 6 (11.32%) Digital Marketing
8 6 (11.32%) Regression Testing
8 6 (11.32%) Release Management
9 5 (9.43%) Content Management
9 5 (9.43%) B2C
10 4 (7.55%) Workflow
10 4 (7.55%) Data Analysis
10 4 (7.55%) Email Marketing
10 4 (7.55%) Unit Testing
10 4 (7.55%) Integration Testing
Programming Languages
1 20 (37.74%) JavaScript
2 8 (15.09%) Java
3 7 (13.21%) SQL
4 5 (9.43%) C#
5 3 (5.66%) VBScript
5 3 (5.66%) VB.NET
5 3 (5.66%) PL/SQL
6 1 (1.89%) PHP5
6 1 (1.89%) PowerShell
6 1 (1.89%) PHP
Qualifications
1 6 (11.32%) Degree
Quality Assurance & Compliance
1 4 (7.55%) QA
2 1 (1.89%) WAI
Systems Management
1 1 (1.89%) Systems Management Server (SMS)
Vendors
1 47 (88.68%) Google
2 19 (35.85%) Adobe
3 14 (26.42%) Microsoft
4 13 (24.53%) Omniture
5 8 (15.09%) IBM
6 6 (11.32%) Coremetrics
6 6 (11.32%) Tealeaf
7 5 (9.43%) Endeca
8 3 (5.66%) Tableau
8 3 (5.66%) Eloqua
8 3 (5.66%) Aprimo
8 3 (5.66%) Maxymiser
8 3 (5.66%) Oracle
9 2 (3.77%) HP
9 2 (3.77%) ClickTale
9 2 (3.77%) ExactTarget
10 1 (1.89%) Facebook
10 1 (1.89%) Twitter
10 1 (1.89%) Hitwise
Oxfordshire
Haybrook IT Resourcing Ltd
Rate: Up to £400 per day
Posted: Yesterday
Oxford, Oxfordshire
Westbourne Partners
Rate: Unspecified Competitive
Posted: Yesterday
Basingstoke, Hampshire
Uniting Ambition
Rate: £325 - 400 per day
Posted: 3 days ago