The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / South East
Rank 210 240 254
Rank change year-on-year
+30 +14
Contract jobs citing Google Analytics 33 22 9
As % of all contract IT jobs located in the South East 0.43% 0.25% 0.092%
As % of the Cloud Services category 3.92% 3.11% 2.15%
Number of daily rates quoted 19 14 5
Median daily rate £350 £400 £435
Median daily rate % change year-on-year
-12.50% -8.04%
90% offered a daily rate of more than £176 £329 £335
10% offered a daily rate of more than £502 £420 £519
UK excluding London median daily rate £325 £323 £300
% change year-on-year
+0.77% +7.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
842 707 419
As % of all contract IT jobs located in the South East 10.93% 8.15% 4.29%
Number of daily rates quoted 538 474 236
Median daily rate £465 £425 £400
Median daily rate % change year-on-year
+9.41% +6.25%
90% offered a daily rate of more than £275 £310 £261
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 12 13 12
Median hourly rate £15.00 £19.50 £19.00
Median hourly rate % change year-on-year
-23.05% +2.60%
90% offered a hourly rate of more than £14.50 £14.50 £9.60
10% offered a hourly rate of more than £54.00 £60.00 £29.00
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year
-12.79% -13.35%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 27 February 2017.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 27 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +21 10 £180 - 1
West Sussex - 9 £512 - 1
Surrey +8 5 £438 - 4
Buckinghamshire -6 3 £325 -7.14% 2
Middlesex - 3 - -
Oxfordshire -14 1 - -
Kent - 1 £350 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 27 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 48 (100.00%) Analytics
2 41 (85.42%) Google
3 25 (52.08%) HTML
4 21 (43.75%) JavaScript
4 21 (43.75%) Marketing
5 19 (39.58%) Agile Software Development
6 18 (37.50%) jQuery
7 15 (31.25%) CSS
8 14 (29.17%) User Experience
9 13 (27.08%) Personalization
9 13 (27.08%) Tableau
9 13 (27.08%) Workflow
9 13 (27.08%) Adobe
9 13 (27.08%) Digital Marketing
10 12 (25.00%) Windows
10 12 (25.00%) CRM
10 12 (25.00%) SQL
11 11 (22.92%) Workflow Management
11 11 (22.92%) AngularJS
11 11 (22.92%) Git (software)
11 11 (22.92%) Marketing Automation
11 11 (22.92%) Wireframes
11 11 (22.92%) Mobile Optimisation
12 10 (20.83%) HTML5
12 10 (20.83%) Axure RP
12 10 (20.83%) Mobile Marketing
12 10 (20.83%) GitHub
12 10 (20.83%) Adobe Analytics
12 10 (20.83%) Linux
12 10 (20.83%) HTTP

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (18.75%) nginx
1 9 (18.75%) Tomcat
2 4 (8.33%) Apache
2 4 (8.33%) CMS
2 4 (8.33%) JBoss
2 4 (8.33%) SAS
2 4 (8.33%) WebLogic
3 2 (4.17%) Umbraco
4 1 (2.08%) Drupal
4 1 (2.08%) Joomla!
Applications
1 7 (14.58%) Adobe Creative Suite
1 7 (14.58%) Photoshop
2 5 (10.42%) OmniGraffle
3 3 (6.25%) MS Excel
4 1 (2.08%) MS Office
4 1 (2.08%) MS PowerPoint
Business Applications
1 1 (2.08%) Eloqua
1 1 (2.08%) SessionCam
Cloud Services
1 10 (20.83%) Adobe Analytics
1 10 (20.83%) GitHub
2 8 (16.67%) SmartFocus
3 2 (4.17%) Google Tag Manager
3 2 (4.17%) Microsoft Azure
Communications & Networking
1 10 (20.83%) HTTP
2 9 (18.75%) SSL
2 9 (18.75%) TCP/IP
3 8 (16.67%) SMS
Database & Business Intelligence
1 9 (18.75%) MongoDB
1 9 (18.75%) NoSQL
2 3 (6.25%) SQL Server
2 3 (6.25%) SQL Server Reporting Services
3 2 (4.17%) BusinessObjects
4 1 (2.08%) MS Access
4 1 (2.08%) MySQL
4 1 (2.08%) Oracle Database
4 1 (2.08%) SQL Server Analysis Services
4 1 (2.08%) SQL Server Integration Services
Development Applications
1 11 (22.92%) Git (software)
2 10 (20.83%) Axure RP
3 9 (18.75%) Ant
3 9 (18.75%) Cucumber
3 9 (18.75%) Gatling
3 9 (18.75%) Grunt
3 9 (18.75%) gulp
3 9 (18.75%) IntelliJ
3 9 (18.75%) Jenkins
3 9 (18.75%) Karma Test Runner
3 9 (18.75%) Selenium
3 9 (18.75%) Sublime Text
4 4 (8.33%) Eclipse
4 4 (8.33%) JUnit
5 2 (4.17%) Subversion
5 2 (4.17%) Team Foundation Server
General
1 21 (43.75%) Marketing
2 4 (8.33%) Legal
3 2 (4.17%) Advertising
3 2 (4.17%) Retail
4 1 (2.08%) Publishing
Job Titles
1 14 (29.17%) Developer
2 9 (18.75%) Designer
2 9 (18.75%) Scala Developer
2 9 (18.75%) UX Designer
3 7 (14.58%) Digital Executive
3 7 (14.58%) Digital Marketing Executive
3 7 (14.58%) Marketing Executive
4 4 (8.33%) Marketing Manager
4 4 (8.33%) UI Designer
4 4 (8.33%) UI/UX Designer
5 3 (6.25%) Analyst
5 3 (6.25%) Analytics Manager
5 3 (6.25%) Digital Marketing Manager
5 3 (6.25%) UX Specialist
6 2 (4.17%) Analytics Developer
6 2 (4.17%) Data Analyst
6 2 (4.17%) Marketing Automation Executive
6 2 (4.17%) Marketing Automation Manager
6 2 (4.17%) Web Manager
7 1 (2.08%) .NET Developer
Libraries, Frameworks & Software Standards
1 25 (52.08%) HTML
2 18 (37.50%) jQuery
3 15 (31.25%) CSS
4 11 (22.92%) AngularJS
5 10 (20.83%) HTML5
6 9 (18.75%) Gherkin
6 9 (18.75%) Node.js
6 9 (18.75%) Servlets
7 6 (12.50%) CSS3
8 4 (8.33%) EJB
8 4 (8.33%) Hibernate
8 4 (8.33%) J2EE
8 4 (8.33%) J2SE
8 4 (8.33%) JSON
8 4 (8.33%) Play Framework
8 4 (8.33%) REST
8 4 (8.33%) SOAP
8 4 (8.33%) Spring
8 4 (8.33%) XML
9 2 (4.17%) ASP.NET
Miscellaneous
1 14 (29.17%) User Experience
2 6 (12.50%) Analytical Skills
3 4 (8.33%) Digital Media
3 4 (8.33%) Social Media
4 2 (4.17%) iPad
4 2 (4.17%) iPhone
4 2 (4.17%) Management Information System
4 2 (4.17%) Mobile App
4 2 (4.17%) Taxonomies
5 1 (2.08%) FMCG
Operating Systems
1 12 (25.00%) Windows
2 10 (20.83%) Linux
3 9 (18.75%) Ubuntu
4 4 (8.33%) Unix
5 3 (6.25%) Android
5 3 (6.25%) Apple iOS
Processes & Methodologies
1 48 (100.00%) Analytics
2 19 (39.58%) Agile Software Development
3 13 (27.08%) Digital Marketing
3 13 (27.08%) Personalization
3 13 (27.08%) Workflow
4 12 (25.00%) CRM
5 11 (22.92%) Marketing Automation
5 11 (22.92%) Mobile Optimisation
5 11 (22.92%) Wireframes
5 11 (22.92%) Workflow Management
6 10 (20.83%) Mobile Marketing
7 9 (18.75%) Automated Testing
7 9 (18.75%) Continuous Integration
7 9 (18.75%) DevOps
7 9 (18.75%) Open Source
8 7 (14.58%) Data Analytics
8 7 (14.58%) Information Architecture
8 7 (14.58%) Prototyping
9 6 (12.50%) Usability Testing
9 6 (12.50%) Web Analytics
Programming Languages
1 21 (43.75%) JavaScript
2 12 (25.00%) SQL
3 9 (18.75%) C#
3 9 (18.75%) Groovy
3 9 (18.75%) Haskell
3 9 (18.75%) Java
3 9 (18.75%) Perl
3 9 (18.75%) Python
3 9 (18.75%) Ruby
3 9 (18.75%) Scala
4 2 (4.17%) T-SQL
Qualifications
1 4 (8.33%) Degree
Quality Assurance & Compliance
1 4 (8.33%) QA
2 1 (2.08%) Data Quality
2 1 (2.08%) PCI DSS
System Software
1 4 (8.33%) Docker
Systems Management
1 9 (18.75%) Grafana
1 9 (18.75%) Kibana
2 4 (8.33%) Puppet
Vendors
1 41 (85.42%) Google
2 13 (27.08%) Adobe
2 13 (27.08%) Tableau
3 7 (14.58%) ClickTale
4 4 (8.33%) Omniture
4 4 (8.33%) webMethods
5 2 (4.17%) Microsoft
5 2 (4.17%) Optimizely
6 1 (2.08%) Cognos
6 1 (2.08%) DoubleClick
6 1 (2.08%) Oracle
6 1 (2.08%) Pardot
6 1 (2.08%) Salesforce Marketing Cloud
6 1 (2.08%) Salesforce.com
6 1 (2.08%) Tealeaf
6 1 (2.08%) Xamarin
Milton Keynes, Buckinghamshire
HAYS INFORMATION TECHNOLOGY
Rate: Competitive
Posted: 5 days ago