The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 251 242 230
Rank change year-on-year
-9 -12
Contract jobs citing Google Analytics 11 28 21
As % of all contract IT jobs located in the South East 0.12% 0.30% 0.23%
As % of the Cloud Services category 1.30% 4.95% 6.50%
Number of daily rates quoted 8 19 12
Median daily rate £238 £363 £300
Median daily rate % change year-on-year
-34.48% +20.83%
90% offered a daily rate of more than £139 £213 £190
10% offered a daily rate of more than £525 £500 £345
UK excluding London median daily rate £300 £350 £300
% change year-on-year
-14.28% +16.66%
Number of hourly rates quoted 3 0 1
Median hourly rate £19.61 - £11.00
UK excluding London median hourly rate £19.61 £10.00 £11.00
% change year-on-year
+96.10% -9.09%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
847 566 323
As % of all contract IT jobs located in the South East 9.49% 6.01% 3.53%
Number of daily rates quoted 551 333 204
Median daily rate £450 £400 £388
Median daily rate % change year-on-year
+12.50% +3.22%
90% offered a daily rate of more than £294 £265 £220
10% offered a daily rate of more than £600 £500 £525
UK excluding London median daily rate £450 £388 £388
% change year-on-year
+16.12% -
Number of hourly rates quoted 12 20 9
Median hourly rate £19.61 £28.00 £11.00
Median hourly rate % change year-on-year
-29.96% +154.54%
90% offered a hourly rate of more than £14.14 £11.25 £8.25
10% offered a hourly rate of more than £40.00 £40.00 £49.00
UK excluding London median hourly rate £15.79 £25.00 £15.00
% change year-on-year
-36.86% +66.66%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 30 June 2016.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey -3 5 £175 -53.33% 7
Berkshire -11 4 £125 -62.96% 1
Hampshire +4 1 £300 -17.80% 4
Middlesex - 1 £395 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 30 June 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 26 (100.00%) Analytics
2 23 (88.46%) Google
3 17 (65.38%) Marketing
4 16 (61.54%) HTML
5 11 (42.31%) SEO
5 11 (42.31%) CMS
5 11 (42.31%) Pay per click
6 9 (34.62%) CSS
7 8 (30.77%) Digital Marketing
7 8 (30.77%) Social Media
8 7 (26.92%) MS Excel
9 6 (23.08%) JavaScript
9 6 (23.08%) Link Building
10 5 (19.23%) Website Architecture
10 5 (19.23%) jQuery
10 5 (19.23%) Project Management
10 5 (19.23%) Content Management
10 5 (19.23%) Data Analytics
10 5 (19.23%) Wireframes
11 4 (15.38%) Tealium
11 4 (15.38%) Prototyping
11 4 (15.38%) Advertising
11 4 (15.38%) Microsoft
11 4 (15.38%) E-Commerce
11 4 (15.38%) Usability Testing
11 4 (15.38%) Email Marketing
11 4 (15.38%) HTML5
11 4 (15.38%) Facebook
11 4 (15.38%) CSS3
11 4 (15.38%) User Experience

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (42.31%) CMS
2 3 (11.54%) Apache
3 2 (7.69%) Drupal
3 2 (7.69%) SAS
4 1 (3.85%) Community Server
4 1 (3.85%) Oracle Workflow
4 1 (3.85%) WebLogic
4 1 (3.85%) WebLogic Portal
Applications
1 7 (26.92%) MS Excel
2 3 (11.54%) MS Office
2 3 (11.54%) MS PowerPoint
2 3 (11.54%) Photoshop
Business Applications
1 3 (11.54%) WebTrends
Cloud Services
1 3 (11.54%) Adobe Analytics
1 3 (11.54%) SaaS
2 2 (7.69%) AdWords
2 2 (7.69%) SmartFocus
Communications & Networking
1 3 (11.54%) Internet
Database & Business Intelligence
1 2 (7.69%) SQL Server
2 1 (3.85%) MySQL
2 1 (3.85%) Oracle Database
2 1 (3.85%) Oracle Database 11g
Development Applications
1 3 (11.54%) Axure RP
General
1 17 (65.38%) Marketing
2 4 (15.38%) Advertising
3 3 (11.54%) Manufacturing
3 3 (11.54%) Publishing
4 2 (7.69%) Banking
5 1 (3.85%) Finance
Job Titles
1 4 (15.38%) Designer
1 4 (15.38%) Marketing Executive
1 4 (15.38%) UX Designer
2 3 (11.54%) Analyst
2 3 (11.54%) Coordinator
2 3 (11.54%) Digital Project Manager
2 3 (11.54%) Project Manager
3 2 (7.69%) Administrator
3 2 (7.69%) Digital Analyst
3 2 (7.69%) Digital Executive
3 2 (7.69%) Digital Marketing Executive
3 2 (7.69%) E-Commerce Administrator
3 2 (7.69%) E-Commerce Systems Administrator
3 2 (7.69%) Email Executive
3 2 (7.69%) Email Marketing Executive
3 2 (7.69%) Head of SEO
3 2 (7.69%) PPC Executive
3 2 (7.69%) Systems Administrator
4 1 (3.85%) Full Stack Developer
4 1 (3.85%) WebCenter Consultant
Libraries, Frameworks & Software Standards
1 16 (61.54%) HTML
2 9 (34.62%) CSS
3 5 (19.23%) jQuery
4 4 (15.38%) CSS3
4 4 (15.38%) HTML5
5 2 (7.69%) Ajax
5 2 (7.69%) Regular Expression
6 1 (3.85%) .NET
6 1 (3.85%) ASP.NET
6 1 (3.85%) ASP.NET MVC
6 1 (3.85%) J2EE
6 1 (3.85%) Java EE
6 1 (3.85%) JSP
6 1 (3.85%) Servlets
6 1 (3.85%) Spring
6 1 (3.85%) Twitter Bootstrap
6 1 (3.85%) Web Services
6 1 (3.85%) WebCenter
6 1 (3.85%) XHTML
6 1 (3.85%) XML
Miscellaneous
1 8 (30.77%) Social Media
2 4 (15.38%) Analytical Skills
2 4 (15.38%) User Experience
3 3 (11.54%) Mobile App
4 2 (7.69%) Algorithms
4 2 (7.69%) Clustering
4 2 (7.69%) Taxonomies
4 2 (7.69%) W3C
5 1 (3.85%) Blog
5 1 (3.85%) Copywriting
5 1 (3.85%) Data Conversion
Operating Systems
1 1 (3.85%) Android
1 1 (3.85%) Apple iOS
1 1 (3.85%) Unix
Processes & Methodologies
1 26 (100.00%) Analytics
2 11 (42.31%) Pay per click
2 11 (42.31%) SEO
3 8 (30.77%) Digital Marketing
4 6 (23.08%) Link Building
5 5 (19.23%) Content Management
5 5 (19.23%) Data Analytics
5 5 (19.23%) Project Management
5 5 (19.23%) Website Architecture
5 5 (19.23%) Wireframes
6 4 (15.38%) E-Commerce
6 4 (15.38%) Email Marketing
6 4 (15.38%) Prototyping
6 4 (15.38%) Usability Testing
7 3 (11.54%) B2B
7 3 (11.54%) Information Architecture
7 3 (11.54%) Internet Marketing
7 3 (11.54%) Mentoring
7 3 (11.54%) Web Analytics
8 2 (7.69%) B2C
Programming Languages
1 6 (23.08%) JavaScript
2 3 (11.54%) Java
3 2 (7.69%) SQL
4 1 (3.85%) Objective-C
4 1 (3.85%) PHP
Quality Assurance & Compliance
1 2 (7.69%) QA
Vendors
1 23 (88.46%) Google
2 4 (15.38%) Facebook
2 4 (15.38%) Microsoft
2 4 (15.38%) Tealium
3 3 (11.54%) ClickTale
4 2 (7.69%) Coremetrics
4 2 (7.69%) Marketo
4 2 (7.69%) Oracle
4 2 (7.69%) Salesforce.com
4 2 (7.69%) Tableau
4 2 (7.69%) Twitter
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