The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / South East
Rank 218 238 235
Rank change year-on-year
+20 -3
Contract jobs citing Google Analytics 21 18 24
As % of all contract IT jobs located in the South East 0.29% 0.22% 0.26%
As % of the Cloud Services category 2.67% 2.89% 5.74%
Number of daily rates quoted 11 12 11
Median daily rate £188 £410 £363
Median daily rate % change year-on-year
-54.26% +13.10%
90% offered a daily rate of more than £175 £161 £300
10% offered a daily rate of more than £463 £420 £450
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the South East region.

Cloud Services Category
South East
Contract IT job ads with a match in the
Cloud Services category
787 622 418
As % of all contract IT jobs located in the South East 10.75% 7.58% 4.61%
Number of daily rates quoted 498 405 240
Median daily rate £475 £425 £400
Median daily rate % change year-on-year
+11.76% +6.25%
90% offered a daily rate of more than £325 £310 £275
10% offered a daily rate of more than £600 £575 £525
UK excluding London median daily rate £425 £404 £412
% change year-on-year
+5.32% -1.94%
Number of hourly rates quoted 10 17 9
Median hourly rate £15.00 £28.00 £9.50
Median hourly rate % change year-on-year
-46.42% +194.73%
90% offered a hourly rate of more than £13.70 £14.40 £8.68
10% offered a hourly rate of more than £44.56 £60.00 £14.60
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the South East region.

Google Analytics Daily Rate Trend in the South East

Google Analytics
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the South East region over the 3 months to 17 January 2017.

Google Analytics Daily Rate Histogram in the South East

Google Analytics
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the South East region.

Google Analytics Hourly Rate Trend in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex - 6 £488 -
Berkshire +5 5 £180 +12.50% 1
Middlesex - 4 - -
Surrey +17 2 £425 - 6
Buckinghamshire -1 1 £463 +8.82% 1
East Sussex - 1 £175 -
Hampshire - 1 £188 -
Kent - 1 £350 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 17 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 43 (100.00%) Analytics
2 37 (86.05%) Google
3 24 (55.81%) HTML
4 23 (53.49%) Marketing
5 18 (41.86%) JavaScript
6 16 (37.21%) Digital Marketing
7 14 (32.56%) jQuery
8 13 (30.23%) CSS
9 11 (25.58%) Workflow
9 11 (25.58%) Web Analytics
9 11 (25.58%) Tableau
10 10 (23.26%) User Experience
10 10 (23.26%) Agile Software Development
10 10 (23.26%) CRM
11 9 (20.93%) Workflow Management
11 9 (20.93%) Adobe Analytics
11 9 (20.93%) Marketing Automation
11 9 (20.93%) Mobile Optimisation
12 8 (18.60%) Wireframes
12 8 (18.60%) Mobile Marketing
12 8 (18.60%) HTML5
12 8 (18.60%) Axure RP
12 8 (18.60%) E-Commerce
12 8 (18.60%) SQL
12 8 (18.60%) SEO
13 7 (16.28%) HTTP
13 7 (16.28%) Adobe
13 7 (16.28%) Linux
13 7 (16.28%) Git (software)
13 7 (16.28%) Drupal

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (16.28%) Drupal
2 6 (13.95%) CMS
2 6 (13.95%) nginx
2 6 (13.95%) Tomcat
3 2 (4.65%) Apache
3 2 (4.65%) JBoss
3 2 (4.65%) SAS
3 2 (4.65%) WebLogic
Applications
1 6 (13.95%) Photoshop
2 3 (6.98%) Adobe Creative Suite
2 3 (6.98%) MS Excel
2 3 (6.98%) MS PowerPoint
2 3 (6.98%) OmniGraffle
3 1 (2.33%) MS Office
Business Applications
1 2 (4.65%) SessionCam
2 1 (2.33%) Eloqua
Cloud Services
1 9 (20.93%) Adobe Analytics
2 7 (16.28%) Google Tag Manager
3 6 (13.95%) GitHub
4 4 (9.30%) SmartFocus
5 1 (2.33%) Microsoft Azure
Communications & Networking
1 7 (16.28%) HTTP
2 6 (13.95%) SSL
2 6 (13.95%) TCP/IP
3 4 (9.30%) SMS
Database & Business Intelligence
1 6 (13.95%) MongoDB
1 6 (13.95%) NoSQL
2 1 (2.33%) MS Access
Development Applications
1 8 (18.60%) Axure RP
2 7 (16.28%) Git (software)
3 6 (13.95%) Ant
3 6 (13.95%) Cucumber
3 6 (13.95%) Gatling
3 6 (13.95%) Grunt
3 6 (13.95%) gulp
3 6 (13.95%) IntelliJ
3 6 (13.95%) Jenkins
3 6 (13.95%) Karma Test Runner
3 6 (13.95%) Selenium
3 6 (13.95%) Sublime Text
4 2 (4.65%) Eclipse
4 2 (4.65%) JUnit
General
1 23 (53.49%) Marketing
2 4 (9.30%) Retail
3 3 (6.98%) Legal
4 2 (4.65%) Advertising
4 2 (4.65%) Brand Awareness
4 2 (4.65%) Finance
5 1 (2.33%) Pharmaceutical
5 1 (2.33%) Publishing
Job Titles
1 10 (23.26%) Developer
2 8 (18.60%) Designer
2 8 (18.60%) Marketing Manager
2 8 (18.60%) UX Designer
3 6 (13.95%) Digital Marketing Manager
3 6 (13.95%) Scala Developer
4 4 (9.30%) Analytics Developer
4 4 (9.30%) Analytics Manager
4 4 (9.30%) Digital Executive
4 4 (9.30%) Digital Marketing Executive
4 4 (9.30%) Digital Project Manager
4 4 (9.30%) Marketing Executive
4 4 (9.30%) Project Manager
4 4 (9.30%) UI Designer
4 4 (9.30%) UI/UX Designer
4 4 (9.30%) Web Manager
5 3 (6.98%) Campaign Manager
5 3 (6.98%) Digital Analytics Manager
5 3 (6.98%) Email Marketing Manager
6 2 (4.65%) Marketing Automation Manager
Libraries, Frameworks & Software Standards
1 24 (55.81%) HTML
2 14 (32.56%) jQuery
3 13 (30.23%) CSS
4 8 (18.60%) HTML5
5 6 (13.95%) AngularJS
5 6 (13.95%) CSS3
5 6 (13.95%) Gherkin
5 6 (13.95%) Node.js
5 6 (13.95%) Servlets
6 2 (4.65%) EJB
6 2 (4.65%) Hibernate
6 2 (4.65%) J2EE
6 2 (4.65%) J2SE
6 2 (4.65%) JSON
6 2 (4.65%) Play Framework
6 2 (4.65%) REST
6 2 (4.65%) SOAP
6 2 (4.65%) Spring
6 2 (4.65%) XML
7 1 (2.33%) Regular Expression
Miscellaneous
1 10 (23.26%) User Experience
2 6 (13.95%) Analytical Skills
2 6 (13.95%) Social Media
3 4 (9.30%) Digital Media
4 2 (4.65%) FMCG
4 2 (4.65%) Taxonomies
5 1 (2.33%) Copywriting
5 1 (2.33%) Mobile App
5 1 (2.33%) Psychology
Operating Systems
1 7 (16.28%) Linux
2 6 (13.95%) Ubuntu
2 6 (13.95%) Windows
3 2 (4.65%) Unix
Processes & Methodologies
1 43 (100.00%) Analytics
2 16 (37.21%) Digital Marketing
3 11 (25.58%) Web Analytics
3 11 (25.58%) Workflow
4 10 (23.26%) Agile Software Development
4 10 (23.26%) CRM
5 9 (20.93%) Marketing Automation
5 9 (20.93%) Mobile Optimisation
5 9 (20.93%) Workflow Management
6 8 (18.60%) E-Commerce
6 8 (18.60%) Mobile Marketing
6 8 (18.60%) SEO
6 8 (18.60%) Wireframes
7 6 (13.95%) Automated Testing
7 6 (13.95%) B2C
7 6 (13.95%) Continuous Integration
7 6 (13.95%) Data Analytics
7 6 (13.95%) DevOps
7 6 (13.95%) Open Source
7 6 (13.95%) Usability Testing
Programming Languages
1 18 (41.86%) JavaScript
2 8 (18.60%) SQL
3 6 (13.95%) C#
3 6 (13.95%) Groovy
3 6 (13.95%) Haskell
3 6 (13.95%) Java
3 6 (13.95%) Perl
3 6 (13.95%) Python
3 6 (13.95%) Ruby
3 6 (13.95%) Scala
Qualifications
1 4 (9.30%) Degree
Quality Assurance & Compliance
1 2 (4.65%) QA
System Software
1 2 (4.65%) Docker
Systems Management
1 6 (13.95%) Grafana
1 6 (13.95%) Kibana
2 2 (4.65%) Puppet
Vendors
1 37 (86.05%) Google
2 11 (25.58%) Tableau
3 7 (16.28%) Adobe
4 6 (13.95%) ClickTale
5 5 (11.63%) Omniture
6 3 (6.98%) DoubleClick
7 2 (4.65%) Microsoft
7 2 (4.65%) Optimizely
7 2 (4.65%) webMethods
8 1 (2.33%) Cognos
8 1 (2.33%) Pardot
8 1 (2.33%) Salesforce Marketing Cloud
8 1 (2.33%) Salesforce.com
8 1 (2.33%) Tealeaf
Guildford, Surrey
Initi8 Recruitment
Rate: £450 Per Day
Posted: 3 days ago