The first table below looks at the demand for SEO skills in IT contracts advertised for the Cambridge region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Cambridge region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 40 42 49
Rank change year-on-year
+2 +7
Contract jobs citing SEO 3 3 3
As % of all contract IT jobs located in Cambridge 0.82% 0.78% 0.63%
As % of the Processes & Methodologies category 1.13% 1.35% 0.98%
Number of daily rates quoted 2 3 0
Average daily rate £343 £268 -
Average daily rate % change year-on-year
+28.03% -
UK excluding London average daily rate £325 £264 £300
% change year-on-year
+23.22% -12.08%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £65.50 £13.50 £16.50
% change year-on-year
+385.18% -18.18%
Processes & Methodologies Category
Cambridge
Contract IT job ads with a match in the
Processes & Methodologies category
266 222 305
As % of all contract IT jobs located in Cambridge 72.88% 57.51% 63.81%
Number of daily rates quoted 155 98 156
Average daily rate £375 £375 £350
Average daily rate % change year-on-year
- +7.14%
90% offered a daily rate of more than £265 £263 £275
10% offered a daily rate of more than £500 £415 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 31 28 33
Average hourly rate £39.50 £38.50 £42.50
Average hourly rate % change year-on-year
+2.59% -9.41%
90% offered a hourly rate of more than £35.00 £13.50 £29.50
10% offered a hourly rate of more than £45.00 £42.50 £56.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
SEO
Cambridgeshire

SEO
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Cambridge region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cambridge

SEO
Daily Rate Trend in Cambridge

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Cambridge region.

SEO Daily Rate Trend in Cambridge

SEO
Daily Rate Histogram in Cambridge

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Cambridge region over the 3 months to 18 April 2014.

SEO Daily Rate Histogram in Cambridge

SEO
Hourly Rate Trend in Cambridge

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the Cambridge region.

SEO Hourly Rate Trend in Cambridge

SEO
Top 30 Related IT Skills in Cambridge

For the 6 months to 18 April 2014, IT contractor jobs across the Cambridge region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 4 (100.00%) HTML
1 4 (100.00%) JavaScript
1 4 (100.00%) CSS
1 4 (100.00%) jQuery
2 3 (75.00%) Subversion
2 3 (75.00%) XHTML
3 2 (50.00%) Photoshop
3 2 (50.00%) E-Commerce
3 2 (50.00%) Adobe
3 2 (50.00%) XML
3 2 (50.00%) Firebug
3 2 (50.00%) Fiddler
3 2 (50.00%) Rapid Prototyping
3 2 (50.00%) SaaS
3 2 (50.00%) Internet
3 2 (50.00%) AngularJS
3 2 (50.00%) Retail
3 2 (50.00%) Mobile App
4 1 (25.00%) Semantic HTML
4 1 (25.00%) C#
4 1 (25.00%) REST
4 1 (25.00%) CSS3
4 1 (25.00%) LESS
4 1 (25.00%) Legal
4 1 (25.00%) Scrum
4 1 (25.00%) Adobe Illustrator
4 1 (25.00%) Ajax
4 1 (25.00%) Web Development
4 1 (25.00%) Degree
4 1 (25.00%) DOM

SEO
Top Related IT Skills in Cambridge by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Cambridge region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) IIS
Applications
1 2 (50.00%) Photoshop
2 1 (25.00%) Adobe Illustrator
2 1 (25.00%) Fireworks
2 1 (25.00%) MS Excel
Cloud Services
1 2 (50.00%) SaaS
Communications & Networking
1 2 (50.00%) Internet
Development Applications
1 3 (75.00%) Subversion
2 2 (50.00%) Firebug
2 2 (50.00%) Fiddler
3 1 (25.00%) Visual Studio
General
1 2 (50.00%) Retail
2 1 (25.00%) Legal
Job Titles
1 3 (75.00%) Developer
2 2 (50.00%) Web Developer
3 1 (25.00%) UI Programmer
3 1 (25.00%) UI Developer
3 1 (25.00%) Front-End Developer
3 1 (25.00%) Head of Development
Libraries, Frameworks & Software Standards
1 4 (100.00%) HTML
1 4 (100.00%) CSS
1 4 (100.00%) jQuery
2 3 (75.00%) XHTML
3 2 (50.00%) XML
3 2 (50.00%) AngularJS
4 1 (25.00%) Semantic HTML
4 1 (25.00%) REST
4 1 (25.00%) CSS3
4 1 (25.00%) LESS
4 1 (25.00%) Ajax
4 1 (25.00%) DOM
4 1 (25.00%) XSLT
4 1 (25.00%) .NET
Miscellaneous
1 2 (50.00%) Mobile App
2 1 (25.00%) W3C
Processes & Methodologies
1 2 (50.00%) E-Commerce
1 2 (50.00%) Rapid Prototyping
2 1 (25.00%) Scrum
2 1 (25.00%) Web Development
2 1 (25.00%) OO
Programming Languages
1 4 (100.00%) JavaScript
2 1 (25.00%) C#
2 1 (25.00%) ActionScript
Qualifications
1 1 (25.00%) Degree
Vendors
1 2 (50.00%) Adobe
2 1 (25.00%) Microsoft