The table below looks at the statistics for SEO skills in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 114 115 109
Rank change year-on-year
+1 -6
Permanent jobs citing SEO 2 1 5
As % of all permanent IT jobs located in Cambridge 0.13% 0.062% 0.35%
As % of the Processes & Methodologies category 0.15% 0.074% 0.42%
Number of salaries quoted 0 0 4
Average salary - - £37,000
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cambridge region.

Processes & Methodologies Category
Cambridge
Permanent IT job ads with a match in the
Processes & Methodologies category
1322 1348 1191
As % of all permanent IT jobs located in Cambridge 87.43% 83.62% 84.11%
Number of salaries quoted 1023 1043 1001
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £62,500 £66,000 £56,400
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cambridge region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cambridge

SEO
Salary Trend in Cambridge

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cambridge region.

SEO Salary Trend in Cambridge

SEO
Top 30 Related IT Skills in Cambridge

For the 6 months to 5 February 2016, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 12 (92.31%) Web Analytics
1 12 (92.31%) Web Development
1 12 (92.31%) Analytics
2 8 (61.54%) Online Marketing
2 8 (61.54%) Marketing
2 8 (61.54%) Digital Marketing
3 7 (53.85%) Google Analytics
3 7 (53.85%) Hadoop
3 7 (53.85%) Google
3 7 (53.85%) E-Commerce
4 6 (46.15%) Social Media
4 6 (46.15%) User Experience
4 6 (46.15%) Google Tag Manager
5 5 (38.46%) Data Visualisation
5 5 (38.46%) HTML5
5 5 (38.46%) Rapid Prototyping
5 5 (38.46%) Finance
5 5 (38.46%) Web Design
5 5 (38.46%) Asset Management
5 5 (38.46%) HTML
5 5 (38.46%) JavaScript
5 5 (38.46%) CSS
5 5 (38.46%) DOM
5 5 (38.46%) Bioinformatics
5 5 (38.46%) Visualisation
5 5 (38.46%) Product Management
5 5 (38.46%) jQuery
5 5 (38.46%) JSON
5 5 (38.46%) Biology
5 5 (38.46%) Human Factors

SEO
Top Related IT Skills in Cambridge by Category

For the 6 months to 5 February 2016, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Cloud Services
1 7 (53.85%) Google Analytics
2 6 (46.15%) Google Tag Manager
Database & Business Intelligence
1 7 (53.85%) Hadoop
2 3 (23.08%) Big Data
General
1 8 (61.54%) Marketing
2 5 (38.46%) Finance
Job Titles
1 7 (53.85%) Web Analytics Specialist
1 7 (53.85%) Web Specialist
2 5 (38.46%) Team Leader
3 4 (30.77%) E-Commerce Specialist
4 1 (7.69%) Hadoop Specialist
4 1 (7.69%) Marketing Manager
4 1 (7.69%) SEO Specialist
Libraries, Frameworks & Software Standards
1 5 (38.46%) CSS
1 5 (38.46%) DOM
1 5 (38.46%) HTML
1 5 (38.46%) HTML5
1 5 (38.46%) jQuery
1 5 (38.46%) JSON
2 2 (15.38%) Regular Expression
Miscellaneous
1 6 (46.15%) Social Media
1 6 (46.15%) User Experience
2 5 (38.46%) Biology
2 5 (38.46%) Life Science
2 5 (38.46%) Visualisation
3 2 (15.38%) Mathematics
Processes & Methodologies
1 12 (92.31%) Analytics
1 12 (92.31%) Web Analytics
1 12 (92.31%) Web Development
2 8 (61.54%) Digital Marketing
2 8 (61.54%) Online Marketing
3 7 (53.85%) E-Commerce
4 5 (38.46%) Asset Management
4 5 (38.46%) Bioinformatics
4 5 (38.46%) Data Visualisation
4 5 (38.46%) Human Factors
4 5 (38.46%) Product Management
4 5 (38.46%) Rapid Prototyping
4 5 (38.46%) Web Design
5 4 (30.77%) Qualitative Analysis
6 3 (23.08%) Competitive Intelligence
7 2 (15.38%) Dashboard Development
7 2 (15.38%) Data Analysis
7 2 (15.38%) Marketing Strategy
7 2 (15.38%) Product Marketing
8 1 (7.69%) Market Research
Programming Languages
1 5 (38.46%) JavaScript
Qualifications
1 1 (7.69%) Degree
Vendors
1 7 (53.85%) Google