The table below looks at the statistics for SEO skills in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 107 107 120
Rank change year-on-year
0 +13
Permanent jobs citing SEO 1 3 9
As % of all permanent IT jobs located in Cambridge 0.072% 0.20% 0.50%
As % of the Processes & Methodologies category 0.084% 0.25% 0.60%
Number of salaries quoted 1 2 5
Average salary £35,000 £38,750 £35,000
Average salary % change year-on-year
-9.67% +10.71%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cambridge region.

Processes & Methodologies Category
Cambridge
Permanent IT job ads with a match in the
Processes & Methodologies category
1186 1208 1492
As % of all permanent IT jobs located in Cambridge 85.69% 82.12% 82.66%
Number of salaries quoted 951 1017 1262
Average salary £45,000 £45,000 £40,000
Average salary % change year-on-year
- +12.50%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £62,500 £55,000 £56,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cambridge region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cambridge

SEO
Salary Trend in Cambridge

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cambridge region.

SEO Salary Trend in Cambridge

SEO
Top 30 Related IT Skills in Cambridge

For the 6 months to 30 April 2016, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) Social Media
2 4 (80.00%) Data Visualisation
2 4 (80.00%) Analytics
2 4 (80.00%) User Experience
2 4 (80.00%) Bioinformatics
2 4 (80.00%) Web Analytics
2 4 (80.00%) jQuery
2 4 (80.00%) Product Management
2 4 (80.00%) Visualisation
2 4 (80.00%) Rapid Prototyping
2 4 (80.00%) HTML5
2 4 (80.00%) HTML
2 4 (80.00%) JavaScript
2 4 (80.00%) CSS
2 4 (80.00%) DOM
2 4 (80.00%) Finance
2 4 (80.00%) Web Design
2 4 (80.00%) Asset Management
2 4 (80.00%) Web Development
2 4 (80.00%) JSON
2 4 (80.00%) Biology
2 4 (80.00%) Human Factors
2 4 (80.00%) Life Science
3 1 (20.00%) Blog
3 1 (20.00%) Email Marketing
3 1 (20.00%) Digital Marketing
3 1 (20.00%) Google
3 1 (20.00%) Pay per click
3 1 (20.00%) Marketing
3 1 (20.00%) Fintech

SEO
Top Related IT Skills in Cambridge by Category

For the 6 months to 30 April 2016, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

General
1 4 (80.00%) Finance
2 1 (20.00%) Marketing
Job Titles
1 4 (80.00%) Team Leader
2 1 (20.00%) Digital Marketing Manager
2 1 (20.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 4 (80.00%) CSS
1 4 (80.00%) DOM
1 4 (80.00%) HTML
1 4 (80.00%) HTML5
1 4 (80.00%) jQuery
1 4 (80.00%) JSON
Miscellaneous
1 5 (100.00%) Social Media
2 4 (80.00%) Biology
2 4 (80.00%) Life Science
2 4 (80.00%) User Experience
2 4 (80.00%) Visualisation
3 1 (20.00%) Blog
3 1 (20.00%) Fintech
Processes & Methodologies
1 4 (80.00%) Analytics
1 4 (80.00%) Asset Management
1 4 (80.00%) Bioinformatics
1 4 (80.00%) Data Visualisation
1 4 (80.00%) Human Factors
1 4 (80.00%) Product Management
1 4 (80.00%) Rapid Prototyping
1 4 (80.00%) Web Analytics
1 4 (80.00%) Web Design
1 4 (80.00%) Web Development
2 1 (20.00%) Campaign Management
2 1 (20.00%) Digital Marketing
2 1 (20.00%) Email Marketing
2 1 (20.00%) Marketing Automation
2 1 (20.00%) Pay per click
Programming Languages
1 4 (80.00%) JavaScript
Vendors
1 1 (20.00%) Google