The table below looks at the statistics for SEO skills in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 108 106 121
Rank change year-on-year
-2 +15
Permanent jobs citing SEO 19 11 8
As % of all permanent IT jobs located in Cambridge 1.02% 0.69% 0.42%
As % of the Processes & Methodologies category 1.26% 0.89% 0.55%
Number of salaries quoted 17 10 6
Average salary £29,500 £40,000 £35,000
Average salary % change year-on-year
-26.25% +14.28%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cambridge region.

Processes & Methodologies Category
Cambridge
Permanent IT job ads with a match in the
Processes & Methodologies category
1507 1233 1459
As % of all permanent IT jobs located in Cambridge 81.24% 77.79% 76.27%
Number of salaries quoted 1161 1066 1260
Average salary £41,500 £41,500 £40,000
Average salary % change year-on-year
- +3.75%
90% offered a salary of more than £29,660 £32,500 £27,500
10% offered a salary of more than £55,000 £55,000 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cambridge region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cambridge

SEO
Salary Trend in Cambridge

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cambridge region.

SEO Salary Trend in Cambridge

SEO
Salary Histogram in Cambridge

This chart provides a salary histogram for IT jobs citing SEO across the Cambridge region over the 3 months to 21 August 2014.

SEO Salary Histogram in Cambridge

SEO
Top 30 Related IT Skills in Cambridge

For the 6 months to 21 August 2014, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 27 (84.38%) HTML
2 25 (78.13%) Marketing
3 20 (62.50%) CSS
4 16 (50.00%) Google
4 16 (50.00%) Analytics
5 15 (46.88%) Google Analytics
6 12 (37.50%) Copywriting
7 10 (31.25%) XML
8 9 (28.13%) JavaScript
8 9 (28.13%) Digital Marketing
9 8 (25.00%) PHP
9 8 (25.00%) Web Development
10 7 (21.88%) E-Commerce
10 7 (21.88%) Internet
10 7 (21.88%) CMS
10 7 (21.88%) Degree
10 7 (21.88%) jQuery
11 6 (18.75%) XHTML
11 6 (18.75%) Retail
11 6 (18.75%) Content Management
11 6 (18.75%) HTML5
12 5 (15.63%) MySQL
12 5 (15.63%) Photoshop
12 5 (15.63%) DOM
12 5 (15.63%) OO
12 5 (15.63%) Subversion
12 5 (15.63%) JIRA
12 5 (15.63%) Firebug
12 5 (15.63%) Fiddler
12 5 (15.63%) Rapid Prototyping

SEO
Top Related IT Skills in Cambridge by Category

For the 6 months to 21 August 2014, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (21.88%) CMS
2 5 (15.63%) Node.js
3 2 (6.25%) WordPress
4 1 (3.13%) Drupal
Applications
1 5 (15.63%) Photoshop
2 3 (9.38%) Adobe Illustrator
3 1 (3.13%) Adobe After Effects
3 1 (3.13%) Fireworks
Business Applications
1 15 (46.88%) Google Analytics
2 2 (6.25%) Magento
Cloud Services
1 5 (15.63%) SaaS
Communications & Networking
1 7 (21.88%) Internet
Database & Business Intelligence
1 5 (15.63%) MySQL
Development Applications
1 5 (15.63%) Subversion
1 5 (15.63%) JIRA
1 5 (15.63%) Firebug
1 5 (15.63%) Fiddler
1 5 (15.63%) Jasmine
1 5 (15.63%) Jenkins
1 5 (15.63%) Grunt
1 5 (15.63%) Karma Test Runner
2 1 (3.13%) Balsamiq Mockups
2 1 (3.13%) Dreamweaver
General
1 25 (78.13%) Marketing
2 6 (18.75%) Retail
3 2 (6.25%) Advertising
3 2 (6.25%) Games
4 1 (3.13%) Law
Job Titles
1 11 (34.38%) Copywriter
2 6 (18.75%) Developer
3 5 (15.63%) E-Commerce Manager
4 2 (6.25%) Designer
5 1 (3.13%) PPC Manager
5 1 (3.13%) PPC Analyst
5 1 (3.13%) PPC Executive
5 1 (3.13%) Marketing Manager
5 1 (3.13%) PPC Specialist
5 1 (3.13%) Digital Marketing Manager
5 1 (3.13%) User Experience Designer
5 1 (3.13%) Web Developer
5 1 (3.13%) Senior Manager
5 1 (3.13%) Web Designer
Libraries, Frameworks & Software Standards
1 27 (84.38%) HTML
2 20 (62.50%) CSS
3 10 (31.25%) XML
4 7 (21.88%) jQuery
5 6 (18.75%) HTML5
5 6 (18.75%) XHTML
6 5 (15.63%) LESS
6 5 (15.63%) AngularJS
6 5 (15.63%) Semantic HTML
6 5 (15.63%) REST
6 5 (15.63%) DOM
7 1 (3.13%) Flash
7 1 (3.13%) CSS3
7 1 (3.13%) Ajax
7 1 (3.13%) script.aculo.us
Miscellaneous
1 12 (37.50%) Copywriting
2 5 (15.63%) Mobile App
3 4 (12.50%) Digital Media
4 3 (9.38%) Social Media
5 2 (6.25%) Blog
6 1 (3.13%) Streaming Video
Processes & Methodologies
1 16 (50.00%) Analytics
2 9 (28.13%) Digital Marketing
3 8 (25.00%) Web Development
4 7 (21.88%) E-Commerce
5 6 (18.75%) Content Management
6 5 (15.63%) OO
6 5 (15.63%) Rapid Prototyping
7 4 (12.50%) Pay per click
8 3 (9.38%) Marketing Strategy
9 2 (6.25%) Information Architecture
9 2 (6.25%) Website Architecture
9 2 (6.25%) Web Design
10 1 (3.13%) Agile Software Development
10 1 (3.13%) MVC
10 1 (3.13%) Data Analysis
10 1 (3.13%) Web Analytics
10 1 (3.13%) Web Accessibility
10 1 (3.13%) Online Marketing
10 1 (3.13%) Responsive Web Design
Programming Languages
1 9 (28.13%) JavaScript
2 8 (25.00%) PHP
Qualifications
1 7 (21.88%) Degree
Vendors
1 16 (50.00%) Google
2 2 (6.25%) Adobe
3 1 (3.13%) Omniture
Cambridge, Cambridgeshire
Edgar Cowen
Salary: £20000 - £25000 per annum + Career Progression!
Posted: Yesterday
Cambridge, Cambridgeshire
Deanslist Limited
Salary: From £40,000 to £50,000 per annum + benefits
Posted: 2 days ago