The table below looks at the statistics for SEO skills in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 106 111 122
Rank change year-on-year
+5 +11
Permanent jobs citing SEO 4 11 7
As % of all permanent IT jobs located in Cambridge 0.27% 0.61% 0.35%
As % of the Processes & Methodologies category 0.33% 0.77% 0.46%
Number of salaries quoted 2 7 6
Average salary £38,750 £35,000 £40,000
Average salary % change year-on-year
+10.71% -12.50%
90% offered a salary of more than £35,750 £30,500 £30,250
10% offered a salary of more than £41,750 £45,900 £43,750
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Cambridge region.

Processes & Methodologies Category
Cambridge
Permanent IT job ads with a match in the
Processes & Methodologies category
1199 1430 1510
As % of all permanent IT jobs located in Cambridge 80.74% 79.31% 75.99%
Number of salaries quoted 1003 1217 1278
Average salary £45,000 £40,000 £42,500
Average salary % change year-on-year
+12.50% -5.88%
90% offered a salary of more than £32,217 £30,000 £31,000
10% offered a salary of more than £55,000 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Cambridge region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Cambridge

SEO
Salary Trend in Cambridge

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Cambridge region.

SEO Salary Trend in Cambridge

SEO
Top 30 Related IT Skills in Cambridge

For the 6 months to 20 April 2015, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 3 (60.00%) PHP
1 3 (60.00%) Marketing
2 2 (40.00%) User Experience
2 2 (40.00%) CSS
2 2 (40.00%) HTML
2 2 (40.00%) JavaScript
2 2 (40.00%) Adobe
2 2 (40.00%) Degree
2 2 (40.00%) WordPress
3 1 (20.00%) Sitecore
3 1 (20.00%) HTML5
3 1 (20.00%) CSS3
3 1 (20.00%) Laravel
3 1 (20.00%) Marketing Strategy
3 1 (20.00%) Responsive Web Design
3 1 (20.00%) Mobile App
3 1 (20.00%) Computer Science
3 1 (20.00%) Drupal
3 1 (20.00%) Digital Marketing
3 1 (20.00%) jQuery
3 1 (20.00%) W3C
3 1 (20.00%) Finance
3 1 (20.00%) CMS
3 1 (20.00%) BBC
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Ajax
3 1 (20.00%) Pay per click
3 1 (20.00%) CRM
3 1 (20.00%) E-Commerce
3 1 (20.00%) B2B

SEO
Top Related IT Skills in Cambridge by Category

For the 6 months to 20 April 2015, IT jobs across the Cambridge region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) WordPress
2 1 (20.00%) CMS
2 1 (20.00%) Drupal
Database & Business Intelligence
1 1 (20.00%) SQL Server
General
1 3 (60.00%) Marketing
2 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Developer
1 2 (40.00%) Web Developer
1 2 (40.00%) Development Manager
2 1 (20.00%) Business Development Manager
2 1 (20.00%) Business Manager
2 1 (20.00%) IT Development Manager
2 1 (20.00%) Front-End Developer
2 1 (20.00%) Front-End Web Developer
2 1 (20.00%) UX Designer
2 1 (20.00%) Designer
2 1 (20.00%) .NET Development Manager
Libraries, Frameworks & Software Standards
1 2 (40.00%) CSS
1 2 (40.00%) HTML
2 1 (20.00%) .NET
2 1 (20.00%) Ajax
2 1 (20.00%) jQuery
2 1 (20.00%) HTML5
2 1 (20.00%) CSS3
2 1 (20.00%) Laravel
Miscellaneous
1 2 (40.00%) User Experience
2 1 (20.00%) W3C
2 1 (20.00%) BBC
2 1 (20.00%) Computer Science
2 1 (20.00%) Mobile App
Processes & Methodologies
1 1 (20.00%) CRM
1 1 (20.00%) E-Commerce
1 1 (20.00%) B2B
1 1 (20.00%) Agile Software Development
1 1 (20.00%) Pay per click
1 1 (20.00%) Business Development
1 1 (20.00%) Digital Marketing
1 1 (20.00%) Marketing Strategy
1 1 (20.00%) Responsive Web Design
Programming Languages
1 3 (60.00%) PHP
2 2 (40.00%) JavaScript
3 1 (20.00%) SQL
Qualifications
1 2 (40.00%) Degree
Vendors
1 2 (40.00%) Adobe
2 1 (20.00%) Sitecore