The first table below looks at the demand for Marketing Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank - 215 215
Contract jobs citing Marketing Analytics 0 3 6
As % of all contract IT jobs located in the City of London - 0.042% 0.077%
As % of the Processes & Methodologies category - 0.055% 0.10%
Number of daily rates quoted 0 2 4
Average daily rate
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of your Daily Rate
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- £394 £268
Average daily rate % change year-on-year
- +47.19%
UK excluding London average daily rate £400 £275 £350
% change year-on-year
+45.45% -21.42%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4351 5412 5829
As % of all contract IT jobs located in the City of London 75.97% 76.12% 74.64%
Number of daily rates quoted 3228 4048 4323
Average daily rate £450 £450 £463
Average daily rate % change year-on-year
- -2.70%
90% offered a daily rate of more than £313 £301 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 43 95 85
Average hourly rate £23.50 £27.99 £25.00
Average hourly rate % change year-on-year
-16.02% +11.94%
90% offered a hourly rate of more than £14.50 £17.90 £16.43
10% offered a hourly rate of more than £45.00 £52.50 £48.30
UK excluding London average hourly rate £26.50 £31.00 £31.00
% change year-on-year
-14.51% -
Marketing Analytics
London

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Daily Rate Trend in the City of London

Marketing Analytics
Top 19 Related IT Skills in the City of London

For the 6 months to 22 July 2014, IT contractor jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 3 (100.00%) Marketing
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Data Virtualisation
2 2 (66.67%) Database Marketing
2 2 (66.67%) Google Analytics
2 2 (66.67%) Web Analytics
2 2 (66.67%) Google
2 2 (66.67%) Financial Institution
2 2 (66.67%) Finance
2 2 (66.67%) CRM
2 2 (66.67%) Project Management
3 1 (33.33%) Data Mining
3 1 (33.33%) SPSS
3 1 (33.33%) Advertising
3 1 (33.33%) Direct Marketing
3 1 (33.33%) Visualisation
3 1 (33.33%) Digital Media
3 1 (33.33%) Campaign Management

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 22 July 2014, IT contractor jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Applications
1 1 (33.33%) SPSS
Business Applications
1 2 (66.67%) Google Analytics
Database & Business Intelligence
1 1 (33.33%) Data Mining
General
1 3 (100.00%) Marketing
2 2 (66.67%) Financial Institution
2 2 (66.67%) Finance
3 1 (33.33%) Advertising
Job Titles
1 3 (100.00%) Analyst
1 3 (100.00%) Data Analyst
2 2 (66.67%) Report Analyst
Miscellaneous
1 1 (33.33%) Visualisation
1 1 (33.33%) Digital Media
Processes & Methodologies
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Data Virtualisation
2 2 (66.67%) Database Marketing
2 2 (66.67%) Web Analytics
2 2 (66.67%) CRM
2 2 (66.67%) Project Management
3 1 (33.33%) Direct Marketing
3 1 (33.33%) Campaign Management
Vendors
1 2 (66.67%) Google