The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 201 218 218
Rank change year-on-year
+17 0
Contract jobs citing Marketing Analytics 1 6 1
As % of all contract IT jobs located in the City of London 0.017% 0.082% 0.013%
As % of the Processes & Methodologies category 0.022% 0.11% 0.018%
Number of daily rates quoted 1 6 0
Average daily rate
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£525 £393 -
Average daily rate % change year-on-year
+33.75% -
UK excluding London average daily rate £500 £323 £183
% change year-on-year
+55.03% +76.71%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4547 5580 5608
As % of all contract IT jobs located in the City of London 76.56% 76.54% 75.45%
Number of daily rates quoted 3496 4115 4176
Average daily rate £450 £450 £450
90% offered a daily rate of more than £313 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 42 74 91
Average hourly rate £15.75 £20.00 £35.00
Average hourly rate % change year-on-year
-21.25% -42.85%
90% offered a hourly rate of more than £10.50 £12.80 £16.10
10% offered a hourly rate of more than £30.82 £52.82 £53.38
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Daily Rate Trend in the City of London

Marketing Analytics
Top 24 Related IT Skills in the City of London

For the 6 months to 21 October 2014, IT contractor jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 2 (100.00%) Project Management
1 2 (100.00%) Finance
1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Data Virtualisation
2 1 (50.00%) Campaign Management
2 1 (50.00%) Coaching
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Unica
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Database Marketing
2 1 (50.00%) Google Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Process Improvement
2 1 (50.00%) Validation
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Web Analytics
2 1 (50.00%) Google
2 1 (50.00%) Change Management
2 1 (50.00%) Financial Institution
2 1 (50.00%) SQL
2 1 (50.00%) VB
2 1 (50.00%) CRM
2 1 (50.00%) SAS

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 21 October 2014, IT contractor jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Business Applications
1 1 (50.00%) Google Analytics
General
1 2 (100.00%) Finance
1 2 (100.00%) Marketing
2 1 (50.00%) Financial Institution
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Report Analyst
1 1 (50.00%) Data Analyst
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Project Management
1 2 (100.00%) Analytics
2 1 (50.00%) Data Virtualisation
2 1 (50.00%) Campaign Management
2 1 (50.00%) Coaching
2 1 (50.00%) CRM
2 1 (50.00%) Change Management
2 1 (50.00%) Validation
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Web Analytics
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Database Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Process Improvement
Programming Languages
1 1 (50.00%) SQL
1 1 (50.00%) VB
Vendors
1 1 (50.00%) Google
1 1 (50.00%) Unica