The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank - 188 203
Contract jobs citing Marketing Analytics 0 2 3
As % of all contract IT jobs located in the City of London - 0.040% 0.051%
As % of the Processes & Methodologies category - 0.049% 0.065%
Number of daily rates quoted 0 2 3
Average daily rate - £400 £425
Average daily rate % change year-on-year
- -5.88%
UK excluding London average daily rate £251 £350 £330
% change year-on-year
-28.21% +6.06%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £18.00 -
% change year-on-year
-22.22% -
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2632 4072 4650
As % of all contract IT jobs located in the City of London 83.90% 80.89% 79.57%
Number of daily rates quoted 2087 3166 3367
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £320 £320 £298
10% offered a daily rate of more than £625 £615 £625
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 31 38 50
Average hourly rate £24.00 £22.25 £27.25
Average hourly rate % change year-on-year
+7.86% -18.34%
90% offered a hourly rate of more than £13.00 £12.60 £16.50
10% offered a hourly rate of more than £53.00 £45.50 £77.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Daily Rate Trend in the City of London