The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 28 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
London / City of London
Rank - - 185
Contract jobs citing Marketing Analytics 0 0 4
As % of all contract IT jobs located in the City of London - - 0.079%
As % of the Processes & Methodologies category - - 0.095%
Number of daily rates quoted 0 0 4
Median daily rate - - £388
UK excluding London median daily rate £650 £350 £350
% change year-on-year
+85.71% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £14.00 £18.00
% change year-on-year
- -22.22%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2509 2744 4189
As % of all contract IT jobs located in the City of London 84.88% 86.97% 82.74%
Number of daily rates quoted 1991 2173 3264
Median daily rate £500 £485 £450
Median daily rate % change year-on-year
+3.09% +7.77%
90% offered a daily rate of more than £345 £325 £315
10% offered a daily rate of more than £625 £625 £613
UK excluding London median daily rate £408 £400 £399
% change year-on-year
+2.00% +0.29%
Number of hourly rates quoted 15 27 30
Median hourly rate £21.50 £22.00 £20.45
Median hourly rate % change year-on-year
-2.27% +7.60%
90% offered a hourly rate of more than £13.50 £13.00 £14.00
10% offered a hourly rate of more than £80.00 £53.00 £45.50
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

Marketing Analytics
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Daily Rate Trend in the City of London