The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 187 204 194
Rank change year-on-year
+17 -10
Contract jobs citing Marketing Analytics 2 1 1
As % of all contract IT jobs located in the City of London 0.039% 0.016% 0.017%
As % of the Processes & Methodologies category 0.050% 0.021% 0.022%
Number of daily rates quoted 2 1 1
Average daily rate
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of your Daily Rate
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£388 £350 £650
Average daily rate % change year-on-year
+10.71% -46.15%
UK excluding London average daily rate £350 - £450
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 - -
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4022 4712 4495
As % of all contract IT jobs located in the City of London 78.34% 77.67% 76.12%
Number of daily rates quoted 3121 3399 3467
Average daily rate £450 £450 £450
90% offered a daily rate of more than £325 £300 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 31 50 47
Average hourly rate £20.00 £25.00 £135.00
Average hourly rate % change year-on-year
-20.00% -81.48%
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Daily Rate Trend in the City of London

Marketing Analytics
Top 28 Related IT Skills in the City of London

For the 6 months to 27 March 2015, IT contractor jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 5 (100.00%) SAS
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Analytical Skills
3 3 (60.00%) Data Mining
3 3 (60.00%) Data Analysis
3 3 (60.00%) Finance
3 3 (60.00%) Stakeholder Management
3 3 (60.00%) SQL
3 3 (60.00%) Risk Management
4 2 (40.00%) Predictive Modelling
5 1 (20.00%) Process Improvement
5 1 (20.00%) Big Data
5 1 (20.00%) Customer Insight
5 1 (20.00%) Statistical Modelling
5 1 (20.00%) Campaign Management
5 1 (20.00%) Propensity Modelling
5 1 (20.00%) Coaching
5 1 (20.00%) Unica
5 1 (20.00%) Direct Marketing
5 1 (20.00%) Retail
5 1 (20.00%) Validation
5 1 (20.00%) Telecoms
5 1 (20.00%) Change Management
5 1 (20.00%) VB
5 1 (20.00%) Data Modelling
5 1 (20.00%) SLA
5 1 (20.00%) Project Management

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 27 March 2015, IT contractor jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (100.00%) SAS
Database & Business Intelligence
1 3 (60.00%) Data Mining
2 1 (20.00%) Big Data
General
1 5 (100.00%) Marketing
2 3 (60.00%) Finance
3 1 (20.00%) Retail
3 1 (20.00%) Telecoms
Job Titles
1 3 (60.00%) Analyst
2 2 (40.00%) Marketing Analyst
3 1 (20.00%) Data Analyst
Miscellaneous
1 4 (80.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Stakeholder Management
2 3 (60.00%) Data Analysis
2 3 (60.00%) Risk Management
3 2 (40.00%) Predictive Modelling
4 1 (20.00%) Process Improvement
4 1 (20.00%) Customer Insight
4 1 (20.00%) Statistical Modelling
4 1 (20.00%) Validation
4 1 (20.00%) Data Modelling
4 1 (20.00%) Project Management
4 1 (20.00%) Change Management
4 1 (20.00%) Direct Marketing
4 1 (20.00%) Campaign Management
4 1 (20.00%) Propensity Modelling
4 1 (20.00%) Coaching
Programming Languages
1 3 (60.00%) SQL
2 1 (20.00%) VB
Quality Assurance & Compliance
1 1 (20.00%) SLA
Vendors
1 1 (20.00%) Unica