The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 289 341 323
Rank change year-on-year
+52 -18
Permanent jobs citing Marketing Analytics 13 1 5
As % of all permanent IT jobs located in the City of London 0.13% 0.008% 0.043%
As % of the Processes & Methodologies category 0.15% 0.010% 0.052%
Number of salaries quoted 11 1 5
Average salary £50,000 £42,500 £50,000
Average salary % change year-on-year
+17.64% -15.00%
90% offered a salary of more than £40,000 £42,500 £40,000
10% offered a salary of more than £60,000 £42,500 £69,500
UK excluding London average salary £40,000 £32,000 £40,000
% change year-on-year
+25.00% -20.00%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8585 10464 9545
As % of all permanent IT jobs located in the City of London 85.53% 82.83% 81.27%
Number of salaries quoted 7277 8749 8219
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £39,000 £37,500 £37,500
10% offered a salary of more than £80,100 £80,000 £80,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the City of London region over the 3 months to 22 May 2015.

Marketing Analytics Salary Histogram in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 22 May 2015, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 19 (100.00%) Marketing
1 19 (100.00%) Analytics
2 14 (73.68%) SAS
3 9 (47.37%) Finance
3 9 (47.37%) Degree
4 8 (42.11%) Mathematics
5 7 (36.84%) Risk Analytics
5 7 (36.84%) Economics
5 7 (36.84%) SPSS
5 7 (36.84%) SQL
6 6 (31.58%) Retail
6 6 (31.58%) Data Analytics
6 6 (31.58%) R
6 6 (31.58%) Credit Risk
6 6 (31.58%) Analytical Skills
7 3 (15.79%) Google Analytics
7 3 (15.79%) Digital Marketing
7 3 (15.79%) Big Data
7 3 (15.79%) Web Analytics
7 3 (15.79%) Omniture
7 3 (15.79%) Google
7 3 (15.79%) Coremetrics
7 3 (15.79%) Adobe
7 3 (15.79%) WebTrends
7 3 (15.79%) CRM
8 2 (10.53%) Linux
8 2 (10.53%) Apache
8 2 (10.53%) Python
8 2 (10.53%) IBM
8 2 (10.53%) SEO

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 22 May 2015, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 14 (73.68%) SAS
2 2 (10.53%) Apache
2 2 (10.53%) Apache Spark
Applications
1 7 (36.84%) SPSS
Business Applications
1 3 (15.79%) WebTrends
Cloud Services
1 3 (15.79%) Google Analytics
2 2 (10.53%) Microsoft Azure
2 2 (10.53%) Amazon AWS
3 1 (5.26%) Adobe Analytics
Database & Business Intelligence
1 3 (15.79%) Big Data
2 2 (10.53%) Redis
2 2 (10.53%) Hadoop
2 2 (10.53%) MongoDB
2 2 (10.53%) NoSQL
3 1 (5.26%) Base SAS
3 1 (5.26%) Data Mining
Development Applications
1 2 (10.53%) Hudson
1 2 (10.53%) Jenkins
General
1 19 (100.00%) Marketing
2 9 (47.37%) Finance
3 6 (31.58%) Retail
Job Titles
1 6 (31.58%) Senior Manager
1 6 (31.58%) Risk Manager
1 6 (31.58%) Strategy Manager
2 3 (15.79%) Analyst
3 2 (10.53%) Developer
3 2 (10.53%) Product Analyst
3 2 (10.53%) Python Developer
3 2 (10.53%) Marketing Analyst
4 1 (5.26%) Digital Marketing Manager
4 1 (5.26%) Campaign Analyst
4 1 (5.26%) Marketing Manager
4 1 (5.26%) SAS Analyst
Libraries, Frameworks & Software Standards
1 1 (5.26%) CSS
1 1 (5.26%) HTML
Miscellaneous
1 8 (42.11%) Mathematics
2 7 (36.84%) Economics
3 6 (31.58%) Credit Risk
3 6 (31.58%) Analytical Skills
4 2 (10.53%) Statistics
4 2 (10.53%) Digital Media
4 2 (10.53%) Computer Science
5 1 (5.26%) Informatics
Operating Systems
1 2 (10.53%) Linux
1 2 (10.53%) Ubuntu
Processes & Methodologies
1 19 (100.00%) Analytics
2 7 (36.84%) Risk Analytics
3 6 (31.58%) Data Analytics
4 3 (15.79%) Digital Marketing
4 3 (15.79%) Web Analytics
4 3 (15.79%) CRM
5 2 (10.53%) SEO
5 2 (10.53%) Pay per click
5 2 (10.53%) Data Analysis
5 2 (10.53%) Software Engineering
5 2 (10.53%) Customer Insight
5 2 (10.53%) Continuous Integration
5 2 (10.53%) Product Marketing
5 2 (10.53%) Multivariate Testing
5 2 (10.53%) Customer Engagement
6 1 (5.26%) Line Management
6 1 (5.26%) Campaign Analysis
6 1 (5.26%) Customer Segmentation
6 1 (5.26%) Business Development
6 1 (5.26%) Time Management
Programming Languages
1 7 (36.84%) SQL
2 6 (31.58%) R
3 2 (10.53%) Python
4 1 (5.26%) JavaScript
Qualifications
1 9 (47.37%) Degree
2 1 (5.26%) PhD
System Software
1 2 (10.53%) LXC
1 2 (10.53%) Docker
Systems Management
1 2 (10.53%) Mesos
1 2 (10.53%) Vagrant
Vendors
1 3 (15.79%) Omniture
1 3 (15.79%) Google
1 3 (15.79%) Coremetrics
1 3 (15.79%) Adobe
2 2 (10.53%) IBM
3 1 (5.26%) Tableau
City, London
Parallel Consulting
Salary: £45000 - £55000 per annum
Posted: 3 days ago
City, London
Client Server
Salary: £40k to £45k + bonus + benefits
Posted: 3 days ago
City of London
Austin Fraser Limited
Salary: £50000.00 - £70000.00 per annum + DOE
Posted: 7 days ago