The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 249 303 365
Rank change year-on-year
+54 +62
Permanent jobs citing Marketing Analytics 8 15 2
As % of all permanent IT jobs located in the City of London 0.13% 0.14% 0.015%
As % of the Processes & Methodologies category 0.14% 0.16% 0.018%
Number of salaries quoted 8 13 2
Median salary £37,500 £58,500 £73,750
Median salary % change year-on-year
-35.89% -20.67%
90% offered a salary of more than £37,050 £40,000 £48,750
10% offered a salary of more than £55,750 £68,000 £98,750
UK excluding London median salary £90,000 £37,500 £33,500
% change year-on-year
+140.00% +11.94%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5697 9129 11350
As % of all permanent IT jobs located in the City of London 89.73% 87.89% 86.00%
Number of salaries quoted 5197 7813 9434
Median salary £60,000 £57,500 £57,500
Median salary % change year-on-year
+4.34% -
90% offered a salary of more than £40,000 £40,000 £37,500
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the City of London region over the 3 months to 24 June 2016.

Marketing Analytics Salary Histogram in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 24 June 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing Analytics.

1 28 (100.00%) Marketing
1 28 (100.00%) Analytics
2 19 (67.86%) E-Commerce
3 13 (46.43%) SQL
4 12 (42.86%) C#
4 12 (42.86%) OLAP
4 12 (42.86%) ETL
4 12 (42.86%) Business Intelligence
4 12 (42.86%) SQL Server Reporting Services
4 12 (42.86%) SQL Server Integration Services
5 11 (39.29%) Statistics
5 11 (39.29%) Statistical Analysis
5 11 (39.29%) Econometrics
5 11 (39.29%) Retail
5 11 (39.29%) MDX
5 11 (39.29%) Mathematics
5 11 (39.29%) SQL Server Analysis Services
5 11 (39.29%) Microsoft
5 11 (39.29%) Data Modelling
5 11 (39.29%) MS Excel
5 11 (39.29%) .NET
5 11 (39.29%) SQL Server
5 11 (39.29%) Microsoft Azure
5 11 (39.29%) Open Source
6 10 (35.71%) Degree
6 10 (35.71%) Data Analytics
6 10 (35.71%) OLTP
7 9 (32.14%) Finance
7 9 (32.14%) Analytical Skills
8 8 (28.57%) Predictive Modelling

Marketing Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (28.57%) SAS
Applications
1 11 (39.29%) MS Excel
2 1 (3.57%) EViews
2 1 (3.57%) MS PowerPoint
2 1 (3.57%) Spreadsheet
2 1 (3.57%) SPSS
Cloud Services
1 11 (39.29%) Microsoft Azure
2 2 (7.14%) Adobe Analytics
2 2 (7.14%) Google Analytics
2 2 (7.14%) Google Tag Manager
3 1 (3.57%) Amazon AWS
3 1 (3.57%) Amazon EMR
3 1 (3.57%) Amazon S3
Communications & Networking
1 8 (28.57%) Internet
2 4 (14.29%) ATM
2 4 (14.29%) SMS
Database & Business Intelligence
1 12 (42.86%) OLAP
1 12 (42.86%) SQL Server Integration Services
1 12 (42.86%) SQL Server Reporting Services
2 11 (39.29%) SQL Server
2 11 (39.29%) SQL Server Analysis Services
3 10 (35.71%) OLTP
4 2 (7.14%) Mixpanel
4 2 (7.14%) QlikView
5 1 (3.57%) Amazon Redshift
5 1 (3.57%) Apache Hive
5 1 (3.57%) Big Data
5 1 (3.57%) Data Warehouse
5 1 (3.57%) PowerPivot
5 1 (3.57%) Relational Database
Development Applications
1 2 (7.14%) Visual Website Optimizer
2 1 (3.57%) Git (software)
2 1 (3.57%) Team Foundation Server
General
1 28 (100.00%) Marketing
2 11 (39.29%) Retail
3 9 (32.14%) Finance
4 8 (28.57%) Games
4 8 (28.57%) Telecoms
5 1 (3.57%) Advertising
Job Titles
1 11 (39.29%) Azure Developer
1 11 (39.29%) Database Developer
1 11 (39.29%) Developer
1 11 (39.29%) Marketing Database Developer
1 11 (39.29%) Senior Database Developer
1 11 (39.29%) Senior Developer
1 11 (39.29%) SSAS Developer
1 11 (39.29%) SSIS Developer
1 11 (39.29%) SSRS Developer
2 8 (28.57%) Analyst
3 5 (17.86%) Campaign Analyst
3 5 (17.86%) Insight Analyst
4 4 (14.29%) Insight Manager
5 3 (10.71%) Campaign Manager
6 2 (7.14%) Analytics Consultant
6 2 (7.14%) Consultant
6 2 (7.14%) Econometrics Analyst
6 2 (7.14%) Marketing Analytics Consultant
6 2 (7.14%) Marketing Consultant
6 2 (7.14%) Senior Analyst
Libraries, Frameworks & Software Standards
1 11 (39.29%) .NET
1 11 (39.29%) MDX
2 2 (7.14%) AngularJS
2 2 (7.14%) jQuery
2 2 (7.14%) Node.js
3 1 (3.57%) D3.js
3 1 (3.57%) XML
Miscellaneous
1 11 (39.29%) Mathematics
1 11 (39.29%) Statistics
2 9 (32.14%) Analytical Skills
3 8 (28.57%) Online Games
4 4 (14.29%) Mobile App
4 4 (14.29%) Social Media
5 3 (10.71%) Visualisation
6 2 (7.14%) Economics
7 1 (3.57%) Computer Science
Processes & Methodologies
1 28 (100.00%) Analytics
2 19 (67.86%) E-Commerce
3 12 (42.86%) Business Intelligence
3 12 (42.86%) ETL
4 11 (39.29%) Data Modelling
4 11 (39.29%) Econometrics
4 11 (39.29%) Open Source
4 11 (39.29%) Statistical Analysis
5 10 (35.71%) Data Analytics
6 8 (28.57%) Predictive Modelling
7 3 (10.71%) CRM
8 2 (7.14%) B2B
8 2 (7.14%) B2C
8 2 (7.14%) Data Analysis
8 2 (7.14%) Data Management
8 2 (7.14%) Stakeholder Engagement
8 2 (7.14%) Tag Management
8 2 (7.14%) Web Development
9 1 (3.57%) Database Optimisation
9 1 (3.57%) Performance Optimisation
Programming Languages
1 13 (46.43%) SQL
2 12 (42.86%) C#
3 4 (14.29%) Python
4 2 (7.14%) JavaScript
4 2 (7.14%) R
5 1 (3.57%) T-SQL
Qualifications
1 10 (35.71%) Degree
2 1 (3.57%) MBA
Quality Assurance & Compliance
1 1 (3.57%) Data Quality
1 1 (3.57%) SLA
Vendors
1 11 (39.29%) Microsoft
2 4 (14.29%) Facebook
3 3 (10.71%) Tableau
4 2 (7.14%) Adobe
4 2 (7.14%) Alteryx
4 2 (7.14%) Google
4 2 (7.14%) Optimizely
4 2 (7.14%) Salesforce Marketing Cloud
4 2 (7.14%) Salesforce.com
4 2 (7.14%) Tealium