The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 324 311 328
Rank change year-on-year
-13 +17
Permanent jobs citing Marketing Analytics 1 2 3
As % of all permanent IT jobs located in the City of London 0.008% 0.017% 0.023%
As % of the Processes & Methodologies category 0.010% 0.021% 0.029%
Number of salaries quoted 1 2 3
Average salary £105,000 £44,500 £37,500
Average salary % change year-on-year
+135.95% +18.66%
UK excluding London average salary £35,000 £36,500 £37,500
% change year-on-year
-4.10% -2.66%
Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
10075 9670 10211
As % of all permanent IT jobs located in the City of London 81.48% 80.83% 78.83%
Number of salaries quoted 8289 8459 9297
Average salary £55,000 £55,000 £55,500
Average salary % change year-on-year
- -0.90%
90% offered a salary of more than £37,500 £35,500 £37,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Marketing Analytics
London

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 30 July 2014, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 7 (100.00%) Marketing
1 7 (100.00%) Analytics
2 4 (57.14%) SAS
2 4 (57.14%) Retail
3 3 (42.86%) SQL
3 3 (42.86%) Finance
3 3 (42.86%) Data Mining
3 3 (42.86%) Pharmaceutical
3 3 (42.86%) Tableau
3 3 (42.86%) Financial Analysis
3 3 (42.86%) Database Marketing
4 2 (28.57%) Degree
4 2 (28.57%) Stakeholder Management
5 1 (14.29%) Asset Management
5 1 (14.29%) Web Analytics
5 1 (14.29%) Google
5 1 (14.29%) Coremetrics
5 1 (14.29%) Statistics
5 1 (14.29%) Advertising
5 1 (14.29%) E-Commerce
5 1 (14.29%) CHAID
5 1 (14.29%) Direct Marketing
5 1 (14.29%) SmartFocus
5 1 (14.29%) Maxymiser
5 1 (14.29%) Google Analytics
5 1 (14.29%) Email Marketing
5 1 (14.29%) Data Cleansing
5 1 (14.29%) Multivariate Testing
5 1 (14.29%) Online Marketing
5 1 (14.29%) Big Data

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 30 July 2014, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (57.14%) SAS
Business Applications
1 1 (14.29%) Google Analytics
Database & Business Intelligence
1 3 (42.86%) Data Mining
2 1 (14.29%) Big Data
General
1 7 (100.00%) Marketing
2 4 (57.14%) Retail
3 3 (42.86%) Finance
3 3 (42.86%) Pharmaceutical
4 1 (14.29%) Advertising
Job Titles
1 5 (71.43%) Analyst
2 4 (57.14%) SAS Analyst
3 3 (42.86%) Senior Analyst
3 3 (42.86%) Senior SAS Analyst
Miscellaneous
1 1 (14.29%) Statistics
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Financial Analysis
2 3 (42.86%) Database Marketing
3 2 (28.57%) Stakeholder Management
4 1 (14.29%) Asset Management
4 1 (14.29%) Web Analytics
4 1 (14.29%) E-Commerce
4 1 (14.29%) CHAID
4 1 (14.29%) Direct Marketing
4 1 (14.29%) Email Marketing
4 1 (14.29%) Data Cleansing
4 1 (14.29%) Multivariate Testing
4 1 (14.29%) Online Marketing
4 1 (14.29%) Big Data Analytics
4 1 (14.29%) Data Analytics
Programming Languages
1 3 (42.86%) SQL
Qualifications
1 2 (28.57%) Degree
Vendors
1 3 (42.86%) Tableau
2 1 (14.29%) Google
2 1 (14.29%) Coremetrics
2 1 (14.29%) SmartFocus
2 1 (14.29%) Maxymiser