The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
London / City of London
Rank 227 252 314
Rank change year-on-year
+25 +62
Permanent jobs citing Marketing Analytics 1 13 5
As % of all permanent IT jobs located in the City of London 0.020% 0.19% 0.048%
As % of the Processes & Methodologies category 0.022% 0.21% 0.055%
Number of salaries quoted 1 13 5
Median salary £80,000 £57,500 £58,500
Median salary % change year-on-year
+39.13% -1.70%
UK excluding London median salary £48,500 £60,000 £35,000
% change year-on-year
-19.16% +71.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
4490 6131 9030
As % of all permanent IT jobs located in the City of London 89.75% 89.73% 86.86%
Number of salaries quoted 4085 5443 7675
Median salary £60,000 £60,000 £57,500
Median salary % change year-on-year
- +4.34%
90% offered a salary of more than £40,000 £42,500 £37,500
10% offered a salary of more than £90,000 £82,500 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Top 22 Related IT Skills in the City of London

For the 6 months to 23 February 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing Analytics.

1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Degree
2 1 (50.00%) Mathematics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Product Marketing
2 1 (50.00%) Hadoop
2 1 (50.00%) Machine Learning
2 1 (50.00%) Customer Insight
2 1 (50.00%) SQL
2 1 (50.00%) VBA
2 1 (50.00%) SAS
2 1 (50.00%) Project Management
2 1 (50.00%) Finance
2 1 (50.00%) Advertising
2 1 (50.00%) Econometrics
2 1 (50.00%) Banking
2 1 (50.00%) Retail
2 1 (50.00%) Economics
2 1 (50.00%) Statistics
2 1 (50.00%) Retail Banking

Marketing Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) SAS
Database & Business Intelligence
1 1 (50.00%) Hadoop
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) Banking
2 1 (50.00%) Finance
2 1 (50.00%) Retail
2 1 (50.00%) Retail Banking
Job Titles
1 1 (50.00%) Analytics Consultant
1 1 (50.00%) Business Analyst
1 1 (50.00%) Consultant
1 1 (50.00%) Digital Analytics Consultant
1 1 (50.00%) Digital Marketing Consultant
1 1 (50.00%) Marketing Analytics Consultant
1 1 (50.00%) Marketing Consultant
1 1 (50.00%) Senior Consultant
1 1 (50.00%) Senior Marketing Consultant
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Customer Insight
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Econometrics
2 1 (50.00%) Economics
2 1 (50.00%) Machine Learning
2 1 (50.00%) Mathematics
2 1 (50.00%) Product Marketing
2 1 (50.00%) Project Management
2 1 (50.00%) Statistics
Programming Languages
1 1 (50.00%) SQL
1 1 (50.00%) VBA
Qualifications
1 1 (50.00%) Degree