The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 241 294 344
Rank change year-on-year
+53 +50
Permanent jobs citing Marketing Analytics 7 17 1
As % of all permanent IT jobs located in the City of London 0.11% 0.16% 0.008%
As % of the Processes & Methodologies category 0.12% 0.19% 0.009%
Number of salaries quoted 7 15 1
Median salary £45,000 £60,000 £105,000
Median salary % change year-on-year
-25.00% -42.85%
UK excluding London median salary £50,000 £37,500 £35,000
% change year-on-year
+33.33% +7.14%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5627 9181 10605
As % of all permanent IT jobs located in the City of London 89.64% 87.63% 86.13%
Number of salaries quoted 5131 7829 8742
Median salary £60,500 £60,000 £57,500
Median salary % change year-on-year
+0.83% +4.34%
90% offered a salary of more than £42,500 £39,000 £37,500
10% offered a salary of more than £85,000 £80,000 £82,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the City of London region over the 3 months to 26 July 2016.

Marketing Analytics Salary Histogram in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 26 July 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing Analytics.

1 23 (100.00%) Marketing
1 23 (100.00%) Analytics
2 15 (65.22%) SQL
3 13 (56.52%) E-Commerce
4 12 (52.17%) Statistics
4 12 (52.17%) Mathematics
4 12 (52.17%) Econometrics
5 11 (47.83%) Degree
5 11 (47.83%) Analytical Skills
5 11 (47.83%) Data Analytics
6 10 (43.48%) Finance
7 9 (39.13%) Internet
7 9 (39.13%) SAS
7 9 (39.13%) Games
7 9 (39.13%) Telecoms
7 9 (39.13%) Online Games
7 9 (39.13%) Predictive Modelling
7 9 (39.13%) Actionable Insight
8 6 (26.09%) Business Intelligence
9 5 (21.74%) ETL
9 5 (21.74%) ATM
9 5 (21.74%) SMS
9 5 (21.74%) C#
9 5 (21.74%) OLAP
9 5 (21.74%) SQL Server Integration Services
9 5 (21.74%) SQL Server Reporting Services
9 5 (21.74%) Facebook
9 5 (21.74%) Social Media
9 5 (21.74%) Mobile App
10 4 (17.39%) Microsoft Azure

Marketing Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (39.13%) SAS
Applications
1 4 (17.39%) MS Excel
2 1 (4.35%) EViews
2 1 (4.35%) MS PowerPoint
2 1 (4.35%) Spreadsheet
2 1 (4.35%) SPSS
Cloud Services
1 4 (17.39%) Microsoft Azure
2 2 (8.70%) Adobe Analytics
2 2 (8.70%) Google Analytics
2 2 (8.70%) Google Tag Manager
3 1 (4.35%) Amazon AWS
3 1 (4.35%) Amazon EMR
3 1 (4.35%) Amazon S3
3 1 (4.35%) SaaS
Communications & Networking
1 9 (39.13%) Internet
2 5 (21.74%) ATM
2 5 (21.74%) SMS
Database & Business Intelligence
1 5 (21.74%) OLAP
1 5 (21.74%) SQL Server Integration Services
1 5 (21.74%) SQL Server Reporting Services
2 4 (17.39%) OLTP
2 4 (17.39%) SQL Server
2 4 (17.39%) SQL Server Analysis Services
3 2 (8.70%) Mixpanel
3 2 (8.70%) QlikView
4 1 (4.35%) Amazon Redshift
4 1 (4.35%) Apache Hive
4 1 (4.35%) Big Data
4 1 (4.35%) Data Mining
4 1 (4.35%) Data Warehouse
4 1 (4.35%) PowerPivot
4 1 (4.35%) Relational Database
Development Applications
1 2 (8.70%) Visual Website Optimizer
2 1 (4.35%) Git (software)
2 1 (4.35%) Team Foundation Server
General
1 23 (100.00%) Marketing
2 10 (43.48%) Finance
3 9 (39.13%) Games
3 9 (39.13%) Telecoms
4 4 (17.39%) Retail
5 2 (8.70%) Advertising
Job Titles
1 10 (43.48%) Analyst
2 7 (30.43%) Insight Analyst
3 6 (26.09%) Campaign Analyst
4 4 (17.39%) Azure Developer
4 4 (17.39%) Database Developer
4 4 (17.39%) Developer
4 4 (17.39%) Insight Manager
4 4 (17.39%) Marketing Database Developer
4 4 (17.39%) Senior Database Developer
4 4 (17.39%) Senior Developer
4 4 (17.39%) SSAS Developer
4 4 (17.39%) SSIS Developer
4 4 (17.39%) SSRS Developer
5 3 (13.04%) Campaign Manager
5 3 (13.04%) Senior Analyst
6 2 (8.70%) Analytics Consultant
6 2 (8.70%) Consultant
6 2 (8.70%) Econometrics Analyst
6 2 (8.70%) Marketing Analytics Consultant
6 2 (8.70%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 4 (17.39%) .NET
1 4 (17.39%) MDX
2 2 (8.70%) AngularJS
2 2 (8.70%) jQuery
2 2 (8.70%) Node.js
3 1 (4.35%) D3.js
3 1 (4.35%) XML
Miscellaneous
1 12 (52.17%) Mathematics
1 12 (52.17%) Statistics
2 11 (47.83%) Analytical Skills
3 9 (39.13%) Online Games
4 5 (21.74%) Mobile App
4 5 (21.74%) Social Media
5 3 (13.04%) Visualisation
6 2 (8.70%) Economics
7 1 (4.35%) Computer Science
Processes & Methodologies
1 23 (100.00%) Analytics
2 13 (56.52%) E-Commerce
3 12 (52.17%) Econometrics
4 11 (47.83%) Data Analytics
5 9 (39.13%) Actionable Insight
5 9 (39.13%) Predictive Modelling
6 6 (26.09%) Business Intelligence
7 5 (21.74%) ETL
8 4 (17.39%) CRM
8 4 (17.39%) Data Modelling
8 4 (17.39%) Open Source
8 4 (17.39%) Statistical Analysis
9 2 (8.70%) B2B
9 2 (8.70%) B2C
9 2 (8.70%) Data Analysis
9 2 (8.70%) Data Management
9 2 (8.70%) Stakeholder Engagement
9 2 (8.70%) Tag Management
9 2 (8.70%) Web Development
10 1 (4.35%) CHAID
Programming Languages
1 15 (65.22%) SQL
2 5 (21.74%) C#
3 4 (17.39%) Python
4 2 (8.70%) JavaScript
4 2 (8.70%) R
5 1 (4.35%) T-SQL
Qualifications
1 11 (47.83%) Degree
2 1 (4.35%) MBA
Quality Assurance & Compliance
1 1 (4.35%) Data Quality
1 1 (4.35%) SLA
Vendors
1 5 (21.74%) Facebook
2 4 (17.39%) Microsoft
3 3 (13.04%) Tableau
4 2 (8.70%) Adobe
4 2 (8.70%) Alteryx
4 2 (8.70%) Google
4 2 (8.70%) Optimizely
4 2 (8.70%) Salesforce Marketing Cloud
4 2 (8.70%) Salesforce.com
4 2 (8.70%) Tealium
City, London
Ashdown IT
Salary: £28000 - £35000 per annum
Posted: 4 days ago
City, London
First Point
Salary: £45000.00 - £55000.00 per annum
Posted: 4 days ago