The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 309 319 330
Rank change year-on-year
+10 +11
Permanent jobs citing Marketing Analytics 3 2 4
As % of all permanent IT jobs located in the City of London 0.026% 0.017% 0.031%
As % of the Processes & Methodologies category 0.031% 0.021% 0.039%
Number of salaries quoted 3 2 4
Average salary £58,500 £44,500 £37,500
Average salary % change year-on-year
+31.46% +18.66%
UK excluding London average salary £35,000 £39,000 £36,250
% change year-on-year
-10.25% +7.58%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9596 9742 10336
As % of all permanent IT jobs located in the City of London 81.78% 81.41% 80.12%
Number of salaries quoted 7978 8570 9431
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the City of London region over the 3 months to 2 September 2014.

Marketing Analytics Salary Histogram in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 2 September 2014, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 3 (60.00%) Retail
2 3 (60.00%) Degree
3 2 (40.00%) Mathematics
3 2 (40.00%) Credit Risk
3 2 (40.00%) Big Data
3 2 (40.00%) E-Commerce
3 2 (40.00%) SAS
3 2 (40.00%) Finance
3 2 (40.00%) SQL
3 2 (40.00%) Economics
3 2 (40.00%) Web Analytics
3 2 (40.00%) Risk Analytics
4 1 (20.00%) Google
4 1 (20.00%) Coremetrics
4 1 (20.00%) JavaScript
4 1 (20.00%) CRM
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) Big Data Analytics
4 1 (20.00%) Web Application Development
4 1 (20.00%) Data Analytics
4 1 (20.00%) Asset Management
4 1 (20.00%) Enterprise Software
4 1 (20.00%) Google Analytics
4 1 (20.00%) Email Marketing
4 1 (20.00%) Data Cleansing
4 1 (20.00%) Multivariate Testing
4 1 (20.00%) SaaS
4 1 (20.00%) SmartFocus

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 2 September 2014, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) SAS
Business Applications
1 1 (20.00%) Google Analytics
Cloud Services
1 1 (20.00%) SaaS
Database & Business Intelligence
1 2 (40.00%) Big Data
General
1 5 (100.00%) Marketing
2 3 (60.00%) Retail
3 2 (40.00%) Finance
Job Titles
1 2 (40.00%) Senior Manager
1 2 (40.00%) Risk Manager
1 2 (40.00%) Strategy Manager
2 1 (20.00%) Pre Sales Consultant
2 1 (20.00%) Analyst
2 1 (20.00%) Consultant
2 1 (20.00%) Sales Consultant
Libraries, Frameworks & Software Standards
1 1 (20.00%) REST
Miscellaneous
1 2 (40.00%) Economics
1 2 (40.00%) Mathematics
1 2 (40.00%) Credit Risk
2 1 (20.00%) Enterprise Software
Processes & Methodologies
1 5 (100.00%) Analytics
2 2 (40.00%) Web Analytics
2 2 (40.00%) E-Commerce
2 2 (40.00%) Risk Analytics
3 1 (20.00%) CRM
3 1 (20.00%) Stakeholder Management
3 1 (20.00%) Asset Management
3 1 (20.00%) Email Marketing
3 1 (20.00%) Data Cleansing
3 1 (20.00%) Multivariate Testing
3 1 (20.00%) Big Data Analytics
3 1 (20.00%) Web Application Development
3 1 (20.00%) Data Analytics
Programming Languages
1 2 (40.00%) SQL
2 1 (20.00%) JavaScript
Qualifications
1 3 (60.00%) Degree
Vendors
1 1 (20.00%) Google
1 1 (20.00%) Coremetrics
1 1 (20.00%) SmartFocus
1 1 (20.00%) Maxymiser