The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 309 331 321
Rank change year-on-year
+22 -10
Permanent jobs citing Marketing Analytics 4 3 4
As % of all permanent IT jobs located in the City of London 0.037% 0.025% 0.034%
As % of the Processes & Methodologies category 0.045% 0.030% 0.043%
Number of salaries quoted 4 3 4
Average salary £58,500 £50,000 £39,750
Average salary % change year-on-year
+17.00% +25.78%
UK excluding London average salary £35,000 £40,000 £36,000
% change year-on-year
-12.50% +11.11%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8902 9855 9401
As % of all permanent IT jobs located in the City of London 81.30% 82.81% 80.10%
Number of salaries quoted 7739 8401 8482
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Top 23 Related IT Skills in the City of London

For the 6 months to 18 December 2014, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 7 (100.00%) Marketing
1 7 (100.00%) Analytics
2 6 (85.71%) Finance
2 6 (85.71%) SAS
3 5 (71.43%) SQL
3 5 (71.43%) Degree
3 5 (71.43%) Mathematics
3 5 (71.43%) Credit Risk
3 5 (71.43%) Risk Analytics
3 5 (71.43%) Retail
3 5 (71.43%) Economics
4 1 (14.29%) Web Analytics
4 1 (14.29%) JavaScript
4 1 (14.29%) Enterprise Software
4 1 (14.29%) Email Marketing
4 1 (14.29%) SaaS
4 1 (14.29%) REST
4 1 (14.29%) Continuous Improvement
4 1 (14.29%) Big Data
4 1 (14.29%) Web Application Development
4 1 (14.29%) CRM
4 1 (14.29%) Data Warehouse
4 1 (14.29%) E-Commerce

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 18 December 2014, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (85.71%) SAS
Cloud Services
1 1 (14.29%) SaaS
Database & Business Intelligence
1 1 (14.29%) Data Warehouse
1 1 (14.29%) Big Data
General
1 7 (100.00%) Marketing
2 6 (85.71%) Finance
3 5 (71.43%) Retail
Job Titles
1 5 (71.43%) Senior Manager
1 5 (71.43%) Risk Manager
1 5 (71.43%) Strategy Manager
2 1 (14.29%) Consultant
2 1 (14.29%) Sales Consultant
2 1 (14.29%) Programmer
2 1 (14.29%) SAS Programmer
2 1 (14.29%) Pre Sales Consultant
Libraries, Frameworks & Software Standards
1 1 (14.29%) REST
Miscellaneous
1 5 (71.43%) Economics
1 5 (71.43%) Mathematics
1 5 (71.43%) Credit Risk
2 1 (14.29%) Enterprise Software
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) Risk Analytics
3 1 (14.29%) CRM
3 1 (14.29%) E-Commerce
3 1 (14.29%) Web Analytics
3 1 (14.29%) Email Marketing
3 1 (14.29%) Continuous Improvement
3 1 (14.29%) Web Application Development
Programming Languages
1 5 (71.43%) SQL
2 1 (14.29%) JavaScript
Qualifications
1 5 (71.43%) Degree