The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 242 284 328
Rank change year-on-year
+42 +44
Permanent jobs citing Marketing Analytics 6 6 3
As % of all permanent IT jobs located in the City of London 0.10% 0.070% 0.027%
As % of the Processes & Methodologies category 0.11% 0.080% 0.031%
Number of salaries quoted 6 6 3
Median salary £46,250 £60,000 £58,500
Median salary % change year-on-year
-22.91% +2.56%
UK excluding London median salary £50,000 £37,500 £35,000
% change year-on-year
+33.33% +7.14%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5341 7529 9561
As % of all permanent IT jobs located in the City of London 89.17% 87.33% 84.93%
Number of salaries quoted 4881 6482 7969
Median salary £60,000 £60,000 £55,000
Median salary % change year-on-year
- +9.09%
90% offered a salary of more than £42,500 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in the City of London

The demand trend of job ads across the City of London region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the City of London region over the 3 months to 27 September 2016.

Marketing Analytics Salary Histogram in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 27 September 2016, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing Analytics.

1 14 (100.00%) Marketing
1 14 (100.00%) Analytics
2 11 (78.57%) SQL
3 7 (50.00%) SAS
3 7 (50.00%) Finance
3 7 (50.00%) Econometrics
3 7 (50.00%) Analytical Skills
4 6 (42.86%) Actionable Insight
4 6 (42.86%) Data Analytics
4 6 (42.86%) Degree
4 6 (42.86%) Mathematics
4 6 (42.86%) Online Games
4 6 (42.86%) Predictive Modelling
4 6 (42.86%) Statistics
4 6 (42.86%) Games
4 6 (42.86%) Telecoms
4 6 (42.86%) E-Commerce
4 6 (42.86%) Internet
5 5 (35.71%) Node.js
5 5 (35.71%) AngularJS
6 3 (21.43%) Social Media
6 3 (21.43%) MongoDB
6 3 (21.43%) Facebook
6 3 (21.43%) Mobile App
6 3 (21.43%) ASP.NET Web API
6 3 (21.43%) Microsoft
6 3 (21.43%) ATM
6 3 (21.43%) SMS
6 3 (21.43%) .NET
6 3 (21.43%) C#

Marketing Analytics
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (50.00%) SAS
Cloud Services
1 2 (14.29%) Adobe Analytics
1 2 (14.29%) Google Analytics
1 2 (14.29%) Google Tag Manager
2 1 (7.14%) SaaS
Communications & Networking
1 6 (42.86%) Internet
2 3 (21.43%) ATM
2 3 (21.43%) SMS
Database & Business Intelligence
1 3 (21.43%) MongoDB
2 2 (14.29%) Data Mining
2 2 (14.29%) Mixpanel
3 1 (7.14%) Hadoop
Development Applications
1 2 (14.29%) Visual Website Optimizer
General
1 14 (100.00%) Marketing
2 7 (50.00%) Finance
3 6 (42.86%) Games
3 6 (42.86%) Telecoms
4 3 (21.43%) Law
5 1 (7.14%) Advertising
5 1 (7.14%) Banking
5 1 (7.14%) Retail
5 1 (7.14%) Retail Banking
Job Titles
1 5 (35.71%) Analyst
2 4 (28.57%) Insight Analyst
3 3 (21.43%) .NET Developer
3 3 (21.43%) Angular Developer
3 3 (21.43%) Campaign Analyst
3 3 (21.43%) Campaign Manager
3 3 (21.43%) Developer
3 3 (21.43%) Full Stack Developer
3 3 (21.43%) Insight Manager
4 2 (14.29%) Analytics Consultant
4 2 (14.29%) Consultant
4 2 (14.29%) Marketing Analytics Consultant
4 2 (14.29%) Marketing Consultant
4 2 (14.29%) MongoDB Developer
4 2 (14.29%) Senior Analyst
5 1 (7.14%) Business Analyst
5 1 (7.14%) Econometrics Analyst
5 1 (7.14%) Node.js Developer
5 1 (7.14%) Senior Insight Analyst
5 1 (7.14%) SQL Analyst
Libraries, Frameworks & Software Standards
1 5 (35.71%) AngularJS
1 5 (35.71%) Node.js
2 3 (21.43%) .NET
2 3 (21.43%) ASP.NET Web API
3 2 (14.29%) jQuery
Miscellaneous
1 7 (50.00%) Analytical Skills
2 6 (42.86%) Mathematics
2 6 (42.86%) Online Games
2 6 (42.86%) Statistics
3 3 (21.43%) Mobile App
3 3 (21.43%) Social Media
Processes & Methodologies
1 14 (100.00%) Analytics
2 7 (50.00%) Econometrics
3 6 (42.86%) Actionable Insight
3 6 (42.86%) Data Analytics
3 6 (42.86%) E-Commerce
3 6 (42.86%) Predictive Modelling
4 3 (21.43%) MVC
5 2 (14.29%) Tag Management
5 2 (14.29%) Web Development
6 1 (7.14%) Business Intelligence
6 1 (7.14%) CHAID
6 1 (7.14%) CRM
6 1 (7.14%) Customer Insight
6 1 (7.14%) Data Analysis
6 1 (7.14%) Machine Learning
6 1 (7.14%) Product Marketing
6 1 (7.14%) Project Management
Programming Languages
1 11 (78.57%) SQL
2 3 (21.43%) C#
3 2 (14.29%) JavaScript
Qualifications
1 6 (42.86%) Degree
Vendors
1 3 (21.43%) Facebook
1 3 (21.43%) Microsoft
2 2 (14.29%) Adobe
2 2 (14.29%) Google
2 2 (14.29%) Optimizely
2 2 (14.29%) Tealium