The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 251 317 311
Rank change year-on-year
+66 -6
Permanent jobs citing Marketing Analytics 14 4 6
As % of all permanent IT jobs located in the City of London 0.21% 0.039% 0.058%
As % of the Processes & Methodologies category 0.23% 0.046% 0.068%
Number of salaries quoted 14 4 4
Average salary £57,500 £58,500 £50,000
Average salary % change year-on-year
-1.70% +17.00%
UK excluding London average salary £63,750 £35,000 £42,887
% change year-on-year
+82.14% -18.39%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
5960 8711 8853
As % of all permanent IT jobs located in the City of London 88.14% 85.21% 85.65%
Number of salaries quoted 5311 7470 7489
Average salary £60,000 £57,500 £56,000
Average salary % change year-on-year
+4.34% +2.67%
90% offered a salary of more than £42,500 £40,000 £39,000
10% offered a salary of more than £85,000 £82,500 £82,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the City of London region over the 3 months to 14 February 2016.

Marketing Analytics Salary Histogram in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 14 February 2016, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 16 (100.00%) Business Intelligence
1 16 (100.00%) Marketing
1 16 (100.00%) Analytics
2 13 (81.25%) Retail
2 13 (81.25%) E-Commerce
3 12 (75.00%) Data Modelling
3 12 (75.00%) ETL
3 12 (75.00%) Microsoft
3 12 (75.00%) C#
3 12 (75.00%) .NET
3 12 (75.00%) SQL Server
3 12 (75.00%) OLAP
3 12 (75.00%) MS Excel
3 12 (75.00%) SQL Server Reporting Services
3 12 (75.00%) Statistical Analysis
3 12 (75.00%) SQL Server Integration Services
3 12 (75.00%) MDX
3 12 (75.00%) SQL Server Analysis Services
3 12 (75.00%) Microsoft Azure
3 12 (75.00%) Open Source
4 10 (62.50%) OLTP
5 4 (25.00%) SQL
5 4 (25.00%) Analytical Skills
6 3 (18.75%) Data Mining
6 3 (18.75%) Advertising
7 2 (12.50%) Finance
7 2 (12.50%) SAS
7 2 (12.50%) CHAID
7 2 (12.50%) CRM
7 2 (12.50%) SaaS

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 14 February 2016, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) SAS
Applications
1 12 (75.00%) MS Excel
Cloud Services
1 12 (75.00%) Microsoft Azure
2 2 (12.50%) SaaS
3 1 (6.25%) Google Analytics
Database & Business Intelligence
1 12 (75.00%) OLAP
1 12 (75.00%) SQL Server
1 12 (75.00%) SQL Server Analysis Services
1 12 (75.00%) SQL Server Integration Services
1 12 (75.00%) SQL Server Reporting Services
2 10 (62.50%) OLTP
3 3 (18.75%) Data Mining
4 1 (6.25%) Big Data
General
1 16 (100.00%) Marketing
2 13 (81.25%) Retail
3 3 (18.75%) Advertising
4 2 (12.50%) Finance
5 1 (6.25%) Banking
Job Titles
1 12 (75.00%) Azure Developer
1 12 (75.00%) Database Developer
1 12 (75.00%) Developer
1 12 (75.00%) Marketing Database Developer
1 12 (75.00%) Senior Database Developer
1 12 (75.00%) Senior Developer
2 2 (12.50%) Analyst
2 2 (12.50%) Insight Analyst
2 2 (12.50%) Senior Analyst
2 2 (12.50%) Senior Insight Analyst
3 1 (6.25%) Data Analyst
3 1 (6.25%) Data Insight Analyst
3 1 (6.25%) Data Scientist
3 1 (6.25%) Insight Data Analyst
3 1 (6.25%) Marketing Manager
3 1 (6.25%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 12 (75.00%) .NET
1 12 (75.00%) MDX
Miscellaneous
1 4 (25.00%) Analytical Skills
2 1 (6.25%) Computer Science
2 1 (6.25%) Derivative
2 1 (6.25%) Mathematics
2 1 (6.25%) Mobile App
2 1 (6.25%) Statistics
Processes & Methodologies
1 16 (100.00%) Analytics
1 16 (100.00%) Business Intelligence
2 13 (81.25%) E-Commerce
3 12 (75.00%) Data Modelling
3 12 (75.00%) ETL
3 12 (75.00%) Open Source
3 12 (75.00%) Statistical Analysis
4 2 (12.50%) CHAID
4 2 (12.50%) CRM
5 1 (6.25%) Agile Software Development
5 1 (6.25%) Customer Insight
5 1 (6.25%) Machine Learning
5 1 (6.25%) Operations Research
5 1 (6.25%) Search Engine Marketing
5 1 (6.25%) Stakeholder Management
5 1 (6.25%) Statistical Modelling
Programming Languages
1 12 (75.00%) C#
2 4 (25.00%) SQL
3 1 (6.25%) MATLAB
3 1 (6.25%) R
Qualifications
1 2 (12.50%) Degree
Vendors
1 12 (75.00%) Microsoft
2 1 (6.25%) Cognos
2 1 (6.25%) Oracle
City, London
ANSON MCCADE
Salary: £40-60k plus excellent benefits
Posted: 5 days ago