The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 298 294 306
Rank change year-on-year
-4 +12
Permanent jobs citing Marketing Analytics 5 8 2
As % of all permanent IT jobs located in the City of London 0.050% 0.078% 0.019%
As % of the Processes & Methodologies category 0.060% 0.094% 0.023%
Number of salaries quoted 5 6 2
Average salary £55,000 £50,000 £42,500
Average salary % change year-on-year
+10.00% +17.64%
90% offered a salary of more than £51,000 £48,750 £40,500
10% offered a salary of more than £58,500 £50,000 £44,500
UK excluding London average salary £37,500 £41,444 £40,000
% change year-on-year
-9.51% +3.60%
Marketing Analytics
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8321 8486 8572
As % of all permanent IT jobs located in the City of London 83.23% 82.75% 80.19%
Number of salaries quoted 7020 7136 7645
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £38,637 £37,500 £37,500
10% offered a salary of more than £82,500 £80,000 £82,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the City of London region.

Marketing Analytics Salary Trend in the City of London

Marketing Analytics
Top 30 Related IT Skills in the City of London

For the 6 months to 6 March 2015, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 8 (88.89%) Finance
3 7 (77.78%) SAS
4 6 (66.67%) Degree
4 6 (66.67%) Mathematics
4 6 (66.67%) Economics
5 5 (55.56%) Credit Risk
5 5 (55.56%) SQL
5 5 (55.56%) Retail
5 5 (55.56%) Risk Analytics
6 2 (22.22%) SEO
6 2 (22.22%) Adobe
6 2 (22.22%) WebTrends
6 2 (22.22%) CRM
6 2 (22.22%) Google Analytics
6 2 (22.22%) Digital Marketing
6 2 (22.22%) Product Marketing
6 2 (22.22%) Web Analytics
6 2 (22.22%) Omniture
6 2 (22.22%) Google
6 2 (22.22%) Coremetrics
6 2 (22.22%) Pay per click
6 2 (22.22%) Customer Insight
6 2 (22.22%) Customer Engagement
7 1 (11.11%) VCP4
7 1 (11.11%) Continuous Improvement
7 1 (11.11%) Campaign Analysis
7 1 (11.11%) Customer Segmentation
7 1 (11.11%) Statistics

Marketing Analytics
Top Related IT Skills in the City of London by Category

For the 6 months to 6 March 2015, IT jobs across the City of London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (77.78%) SAS
Business Applications
1 2 (22.22%) WebTrends
1 2 (22.22%) Google Analytics
Database & Business Intelligence
1 1 (11.11%) Data Warehouse
1 1 (11.11%) Base SAS
General
1 9 (100.00%) Marketing
2 8 (88.89%) Finance
3 5 (55.56%) Retail
Job Titles
1 5 (55.56%) Senior Manager
1 5 (55.56%) Risk Manager
1 5 (55.56%) Strategy Manager
2 3 (33.33%) Analyst
3 2 (22.22%) Product Analyst
3 2 (22.22%) Marketing Analyst
4 1 (11.11%) Campaign Analyst
4 1 (11.11%) Programmer
4 1 (11.11%) SAS Programmer
4 1 (11.11%) SAS Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
1 1 (11.11%) CSS
Miscellaneous
1 6 (66.67%) Economics
1 6 (66.67%) Mathematics
2 5 (55.56%) Credit Risk
3 1 (11.11%) Statistics
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Risk Analytics
3 2 (22.22%) Customer Insight
3 2 (22.22%) Web Analytics
3 2 (22.22%) Pay per click
3 2 (22.22%) Digital Marketing
3 2 (22.22%) Product Marketing
3 2 (22.22%) CRM
3 2 (22.22%) SEO
3 2 (22.22%) Customer Engagement
4 1 (11.11%) Continuous Improvement
4 1 (11.11%) Data Analysis
4 1 (11.11%) Multivariate Testing
4 1 (11.11%) Campaign Analysis
4 1 (11.11%) Customer Segmentation
Programming Languages
1 5 (55.56%) SQL
2 1 (11.11%) JavaScript
Qualifications
1 6 (66.67%) Degree
2 1 (11.11%) VCP4
Vendors
1 2 (22.22%) Adobe
1 2 (22.22%) Omniture
1 2 (22.22%) Google
1 2 (22.22%) Coremetrics
City, London
Parallel Consulting
Salary: £55000 - £62000 per annum + bonus and pension
Posted: 2 days ago