The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Online Marketing
Rank 205 215 210
Rank change year-on-year
+10 -5
Contract jobs citing Online Marketing 2 7 9
As % of all contract IT jobs located in the City of London 0.033% 0.096% 0.13%
As % of the Processes & Methodologies category 0.043% 0.13% 0.17%
Number of daily rates quoted 2 6 5
Average daily rate
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of your Daily Rate
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£244 £243 £475
Average daily rate % change year-on-year
+0.51% -48.94%
90% offered a daily rate of more than £229 £155 £375
10% offered a daily rate of more than £259 £350 £510
UK excluding London average daily rate £175 £168 £263
% change year-on-year
+4.47% -36.19%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.00 - £12.50
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4598 5565 5312
As % of all contract IT jobs located in the City of London 76.84% 76.54% 75.33%
Number of daily rates quoted 3552 4106 3940
Average daily rate £450 £450 £450
90% offered a daily rate of more than £313 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 41 74 90
Average hourly rate £16.00 £21.00 £34.50
Average hourly rate % change year-on-year
-23.80% -39.13%
90% offered a hourly rate of more than £10.50 £13.00 £16.37
10% offered a hourly rate of more than £29.00 £52.82 £53.38
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 24 October 2014, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 14 (100.00%) Marketing
2 12 (85.71%) WebTrends
2 12 (85.71%) Analytics
3 11 (78.57%) Analytical Skills
3 11 (78.57%) BMC PATROL
3 11 (78.57%) Project Management
3 11 (78.57%) IBM Notes
3 11 (78.57%) CRM
3 11 (78.57%) Microsoft
3 11 (78.57%) Games
3 11 (78.57%) Social Media
3 11 (78.57%) Marketing Strategy
3 11 (78.57%) New Media
3 11 (78.57%) Online Games
3 11 (78.57%) User Acceptance Testing
3 11 (78.57%) Lotus
3 11 (78.57%) Danish Language
3 11 (78.57%) QA
3 11 (78.57%) Blog
3 11 (78.57%) QlikView
4 2 (14.29%) HTML
4 2 (14.29%) Finance
4 2 (14.29%) CMS
5 1 (7.14%) Adobe Creative Suite
5 1 (7.14%) Advertising
5 1 (7.14%) Google Analytics
5 1 (7.14%) Digital Marketing
5 1 (7.14%) Time Management
5 1 (7.14%) Information Architecture
5 1 (7.14%) Degree

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 24 October 2014, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (78.57%) IBM Notes
2 2 (14.29%) CMS
3 1 (7.14%) TeamSite
Applications
1 1 (7.14%) Adobe Illustrator
1 1 (7.14%) InDesign
1 1 (7.14%) Adobe Creative Suite
Business Applications
1 12 (85.71%) WebTrends
2 1 (7.14%) Google Analytics
Database & Business Intelligence
1 11 (78.57%) QlikView
General
1 14 (100.00%) Marketing
2 11 (78.57%) Danish Language
2 11 (78.57%) Games
3 2 (14.29%) Finance
4 1 (7.14%) Advertising
4 1 (7.14%) Banking
Job Titles
1 1 (7.14%) Coordinator
1 1 (7.14%) Analyst
1 1 (7.14%) Senior Analyst
Libraries, Frameworks & Software Standards
1 2 (14.29%) HTML
Miscellaneous
1 11 (78.57%) Blog
1 11 (78.57%) Online Games
1 11 (78.57%) Social Media
1 11 (78.57%) New Media
1 11 (78.57%) Analytical Skills
Processes & Methodologies
1 12 (85.71%) Analytics
2 11 (78.57%) Marketing Strategy
2 11 (78.57%) User Acceptance Testing
2 11 (78.57%) CRM
2 11 (78.57%) Project Management
3 1 (7.14%) Workflow
3 1 (7.14%) Content Management
3 1 (7.14%) Web Analytics
3 1 (7.14%) Digital Marketing
3 1 (7.14%) Time Management
3 1 (7.14%) Information Architecture
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 11 (78.57%) QA
Systems Management
1 11 (78.57%) BMC PATROL
Vendors
1 11 (78.57%) Microsoft
1 11 (78.57%) Lotus
2 1 (7.14%) Google
2 1 (7.14%) Adobe