The first table below looks at the demand for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank 197 209 222
Rank change year-on-year
+12 +13
Contract jobs citing Online Marketing 6 8 14
As % of all contract IT jobs located in the City of London 0.093% 0.102% 0.145%
As % of the Processes & Methodologies category 0.127% 0.142% 0.201%
Number of daily rates quoted 5 4 9
Average daily rate £225 £364 £250
Average daily rate % change year-on-year
-38.14% +45.50%
90% offered a daily rate of more than £130 £226 £242
10% offered a daily rate of more than £392 £481 £350
UK excluding London average daily rate £218 £268 £263
% change year-on-year
-18.69% +1.90%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.40 £7.50
% change year-on-year
- +92.00%
All Processes & Methodologies
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4714 5628 6972
As % of all contract IT jobs located in the City of London 73.36% 71.58% 72.02%
Number of daily rates quoted 3547 4064 5163
Average daily rate £450 £463 £500
Average daily rate % change year-on-year
-2.70% -7.50%
90% offered a daily rate of more than £313 £300 £325
10% offered a daily rate of more than £600 £625 £650
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 78 97 96
Average hourly rate £41.50 £24.00 £25.00
Average hourly rate % change year-on-year
+72.91% -4.00%
90% offered a hourly rate of more than £18.50 £15.00 £14.68
10% offered a hourly rate of more than £135.00 £47.50 £50.95
UK excluding London average hourly rate £31.50 £25.00 £30.00
% change year-on-year
+26.00% -16.66%
Online Marketing
London

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Online Marketing Jobs Demand Trend

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

City of London Online Marketing Daily Rate Trend

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the City of London region over the 3 months to 21 May 2013.

City of London Online Marketing Daily Rate Histogram

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

City of London Online Marketing Hourly Rate Trend

Online Marketing
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 9 (100.00%) Marketing
2 3 (33.33%) Analytics
2 3 (33.33%) HTML
2 3 (33.33%) SEO
3 2 (22.22%) Middleware
3 2 (22.22%) Project Management
3 2 (22.22%) Stakeholder Management
3 2 (22.22%) JavaScript
3 2 (22.22%) SQL
3 2 (22.22%) Photoshop
3 2 (22.22%) Internet
3 2 (22.22%) CSS
3 2 (22.22%) CSS3
3 2 (22.22%) Continuous Improvement
3 2 (22.22%) jQuery
3 2 (22.22%) HTML5
3 2 (22.22%) Internet Marketing
3 2 (22.22%) Retail
3 2 (22.22%) IPTV
3 2 (22.22%) Degree
4 1 (11.11%) Unica
4 1 (11.11%) Direct Marketing
4 1 (11.11%) Social Network
4 1 (11.11%) Google Analytics
4 1 (11.11%) Smartphone
4 1 (11.11%) Pay per click
4 1 (11.11%) Customer Analysis
4 1 (11.11%) Open Source
4 1 (11.11%) Digital Marketing
4 1 (11.11%) Web Development

Online Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 3 (33.33%) HTML
2 2 (22.22%) Middleware
2 2 (22.22%) CSS
2 2 (22.22%) CSS3
2 2 (22.22%) jQuery
2 2 (22.22%) HTML5
Application Platforms
1 1 (11.11%) SAS
Applications
1 2 (22.22%) Photoshop
2 1 (11.11%) MS Office
Business Applications
1 1 (11.11%) Google Analytics
1 1 (11.11%) SiteCatalyst
1 1 (11.11%) WebTrends
Communications & Networking
1 2 (22.22%) Internet
General
1 9 (100.00%) Marketing
2 2 (22.22%) Retail
3 1 (11.11%) Banking
3 1 (11.11%) Finance
Job Titles
1 3 (33.33%) Developer
2 2 (22.22%) Analyst
2 2 (22.22%) Web Analyst
2 2 (22.22%) Front-End Developer
3 1 (11.11%) Junior Analyst
3 1 (11.11%) Account Director
3 1 (11.11%) Business Manager
3 1 (11.11%) Senior PHP Developer
3 1 (11.11%) Planning Manager
3 1 (11.11%) Report Analyst
3 1 (11.11%) Change Manager
3 1 (11.11%) Business Change Manager
3 1 (11.11%) PHP Developer
3 1 (11.11%) Project Manager
3 1 (11.11%) Junior
3 1 (11.11%) Senior Developer
Miscellaneous
1 2 (22.22%) IPTV
2 1 (11.11%) Social Network
2 1 (11.11%) Smartphone
2 1 (11.11%) Open Source
2 1 (11.11%) Social Media
2 1 (11.11%) Data Extraction
Processes & Methodologies
1 3 (33.33%) Analytics
1 3 (33.33%) SEO
2 2 (22.22%) Project Management
2 2 (22.22%) Stakeholder Management
2 2 (22.22%) Continuous Improvement
2 2 (22.22%) Internet Marketing
3 1 (11.11%) Direct Marketing
3 1 (11.11%) Pay per click
3 1 (11.11%) Customer Analysis
3 1 (11.11%) Digital Marketing
3 1 (11.11%) Web Development
3 1 (11.11%) Business Development
3 1 (11.11%) PRINCE2
3 1 (11.11%) CRM
3 1 (11.11%) E-Commerce
3 1 (11.11%) Business Intelligence
3 1 (11.11%) CHAID
3 1 (11.11%) Strategic Planning
3 1 (11.11%) Web Analytics
Programming Languages
1 2 (22.22%) JavaScript
1 2 (22.22%) SQL
2 1 (11.11%) C
2 1 (11.11%) PHP
2 1 (11.11%) Java
Qualifications
1 2 (22.22%) Degree
2 1 (11.11%) PhD
Vendors
1 1 (11.11%) Unica
1 1 (11.11%) Twitter
1 1 (11.11%) Cognos
1 1 (11.11%) Microsoft
1 1 (11.11%) Hyperion
1 1 (11.11%) Omniture
1 1 (11.11%) Google
1 1 (11.11%) Coremetrics
1 1 (11.11%) Teradata
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