The first table below looks at the demand for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Online Marketing
Rank 184 217 219
Rank change year-on-year
+33 +2
Contract jobs citing Online Marketing 12 8 8
As % of all contract IT jobs located in the City of London 0.21% 0.11% 0.10%
As % of the Processes & Methodologies category 0.27% 0.15% 0.14%
Number of daily rates quoted 1 7 7
Average daily rate
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£175 £325 £325
Average daily rate % change year-on-year
-46.15% -
UK excluding London average daily rate £173 £295 £255
% change year-on-year
-41.52% +15.68%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £14.40
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4396 5407 5854
As % of all contract IT jobs located in the City of London 75.88% 76.06% 74.74%
Number of daily rates quoted 3257 4051 4367
Average daily rate £450 £450 £463
Average daily rate % change year-on-year
- -2.70%
90% offered a daily rate of more than £313 £301 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 43 97 84
Average hourly rate £23.50 £28.00 £25.00
Average hourly rate % change year-on-year
-16.07% +12.00%
90% offered a hourly rate of more than £14.50 £16.60 £16.05
10% offered a hourly rate of more than £45.00 £52.50 £50.88
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Online Marketing
London

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 23 July 2014, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 13 (100.00%) Marketing
2 12 (92.31%) CRM
2 12 (92.31%) QA
2 12 (92.31%) Analytics
3 11 (84.62%) Marketing Strategy
3 11 (84.62%) New Media
3 11 (84.62%) IBM Notes
3 11 (84.62%) Blog
3 11 (84.62%) QlikView
3 11 (84.62%) Online Games
3 11 (84.62%) User Acceptance Testing
3 11 (84.62%) Social Media
3 11 (84.62%) Microsoft
3 11 (84.62%) Lotus
3 11 (84.62%) WebTrends
3 11 (84.62%) BMC PATROL
3 11 (84.62%) Danish Language
3 11 (84.62%) Games
3 11 (84.62%) Project Management
4 1 (7.69%) Risk Management
4 1 (7.69%) CMS
4 1 (7.69%) Spring
4 1 (7.69%) Benchmarking
4 1 (7.69%) Internet
4 1 (7.69%) E-Commerce
4 1 (7.69%) HTML
4 1 (7.69%) Java
4 1 (7.69%) PHP
4 1 (7.69%) REST
4 1 (7.69%) Digital Marketing

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 23 July 2014, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (84.62%) IBM Notes
2 1 (7.69%) CMS
Business Applications
1 11 (84.62%) WebTrends
Communications & Networking
1 1 (7.69%) Internet
Database & Business Intelligence
1 11 (84.62%) QlikView
General
1 13 (100.00%) Marketing
2 11 (84.62%) Danish Language
2 11 (84.62%) Games
Job Titles
1 1 (7.69%) Coordinator
1 1 (7.69%) Head of Development
Libraries, Frameworks & Software Standards
1 1 (7.69%) HTML
1 1 (7.69%) Spring
1 1 (7.69%) REST
Miscellaneous
1 11 (84.62%) Blog
1 11 (84.62%) Online Games
1 11 (84.62%) Social Media
1 11 (84.62%) New Media
2 1 (7.69%) Mobile App
Processes & Methodologies
1 12 (92.31%) CRM
1 12 (92.31%) Analytics
2 11 (84.62%) User Acceptance Testing
2 11 (84.62%) Marketing Strategy
2 11 (84.62%) Project Management
3 1 (7.69%) Risk Management
3 1 (7.69%) Digital Marketing
3 1 (7.69%) E-Commerce
3 1 (7.69%) Benchmarking
Programming Languages
1 1 (7.69%) Java
1 1 (7.69%) PHP
Quality Assurance & Compliance
1 12 (92.31%) QA
Systems Management
1 11 (84.62%) BMC PATROL
Vendors
1 11 (84.62%) Microsoft
1 11 (84.62%) Lotus