The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Online Marketing
Rank 196 205 193
Rank change year-on-year
+9 -12
Contract jobs citing Online Marketing 4 3 7
As % of all contract IT jobs located in the City of London 0.071% 0.044% 0.11%
As % of the Processes & Methodologies category 0.091% 0.057% 0.15%
Number of daily rates quoted 4 3 3
Average daily rate
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£188 £150 £325
Average daily rate % change year-on-year
+25.00% -53.84%
90% offered a daily rate of more than £99 £130 £245
10% offered a daily rate of more than £251 £330 £425
UK excluding London average daily rate £338 £320 £250
% change year-on-year
+5.46% +28.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £12.50
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4402 5249 4652
As % of all contract IT jobs located in the City of London 78.02% 77.21% 75.89%
Number of daily rates quoted 3470 3862 3529
Average daily rate £450 £450 £450
90% offered a daily rate of more than £315 £300 £300
10% offered a daily rate of more than £625 £613 £600
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 38 57 88
Average hourly rate £18.50 £23.50 £35.00
Average hourly rate % change year-on-year
-21.27% -32.85%
90% offered a hourly rate of more than £10.50 £13.50 £15.00
10% offered a hourly rate of more than £43.75 £52.82 £107.80
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing across the City of London region over the 3 months to 19 December 2014.

Online Marketing Daily Rate Histogram in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 19 December 2014, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 9 (100.00%) Marketing
2 7 (77.78%) Social Media
3 6 (66.67%) User Acceptance Testing
3 6 (66.67%) Analytics
3 6 (66.67%) WebTrends
4 5 (55.56%) BMC PATROL
4 5 (55.56%) Project Management
4 5 (55.56%) IBM Notes
4 5 (55.56%) CRM
4 5 (55.56%) Microsoft
4 5 (55.56%) Games
4 5 (55.56%) Danish Language
4 5 (55.56%) QA
4 5 (55.56%) Blog
4 5 (55.56%) QlikView
4 5 (55.56%) Lotus
4 5 (55.56%) Online Games
4 5 (55.56%) Analytical Skills
4 5 (55.56%) New Media
4 5 (55.56%) Marketing Strategy
5 3 (33.33%) HTML
6 2 (22.22%) Finance
6 2 (22.22%) Advertising
6 2 (22.22%) Degree
6 2 (22.22%) Email Marketing
7 1 (11.11%) Display Advertising
7 1 (11.11%) Google Analytics
7 1 (11.11%) Dutch Language
7 1 (11.11%) German Language
7 1 (11.11%) CMS

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 19 December 2014, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) IBM Notes
2 1 (11.11%) CMS
2 1 (11.11%) TeamSite
Applications
1 1 (11.11%) Photoshop
1 1 (11.11%) Adobe Illustrator
1 1 (11.11%) InDesign
1 1 (11.11%) Adobe Creative Suite
Business Applications
1 6 (66.67%) WebTrends
2 1 (11.11%) Google Analytics
Database & Business Intelligence
1 5 (55.56%) QlikView
General
1 9 (100.00%) Marketing
2 5 (55.56%) Games
2 5 (55.56%) Danish Language
3 2 (22.22%) Finance
3 2 (22.22%) Advertising
4 1 (11.11%) Dutch Language
4 1 (11.11%) German Language
4 1 (11.11%) Banking
Job Titles
1 1 (11.11%) Senior Analyst
1 1 (11.11%) Coordinator
1 1 (11.11%) Analyst
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 1 (11.11%) HTML5
Miscellaneous
1 7 (77.78%) Social Media
2 5 (55.56%) Blog
2 5 (55.56%) Online Games
2 5 (55.56%) Analytical Skills
2 5 (55.56%) New Media
3 1 (11.11%) iPad
Processes & Methodologies
1 6 (66.67%) User Acceptance Testing
1 6 (66.67%) Analytics
2 5 (55.56%) Project Management
2 5 (55.56%) CRM
2 5 (55.56%) Marketing Strategy
3 2 (22.22%) Email Marketing
4 1 (11.11%) Display Advertising
4 1 (11.11%) Content Management
4 1 (11.11%) Web Analytics
4 1 (11.11%) SEO
4 1 (11.11%) Workflow
4 1 (11.11%) Social Media Marketing
4 1 (11.11%) Time Management
4 1 (11.11%) Information Architecture
4 1 (11.11%) Mobile Marketing
Programming Languages
1 1 (11.11%) JavaScript
Qualifications
1 2 (22.22%) Degree
Quality Assurance & Compliance
1 5 (55.56%) QA
Systems Management
1 5 (55.56%) BMC PATROL
Vendors
1 5 (55.56%) Microsoft
1 5 (55.56%) Lotus
2 1 (11.11%) Google
2 1 (11.11%) Adobe