The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank 140 188 201
Rank change year-on-year
+48 +13
Contract jobs citing Online Marketing 3 2 5
As % of all contract IT jobs located in the City of London 0.097% 0.039% 0.084%
As % of the Processes & Methodologies category 0.12% 0.049% 0.11%
Number of daily rates quoted 1 2 1
Average daily rate £525 £235 £125
Average daily rate % change year-on-year
+123.40% +88.00%
UK excluding London average daily rate £256 £365 £300
% change year-on-year
-30.00% +21.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 - -
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2592 4109 4728
As % of all contract IT jobs located in the City of London 84.05% 81.00% 79.68%
Number of daily rates quoted 2049 3217 3399
Average daily rate £488 £450 £450
Average daily rate % change year-on-year
+8.33% -
90% offered a daily rate of more than £325 £320 £298
10% offered a daily rate of more than £625 £625 £625
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 30 33 53
Average hourly rate £24.00 £23.50 £25.00
Average hourly rate % change year-on-year
+2.12% -6.00%
90% offered a hourly rate of more than £13.00 £12.50 £16.50
10% offered a hourly rate of more than £53.00 £45.95 £77.50
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 13 February 2016, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 8 (100.00%) Marketing
2 6 (75.00%) Digital Marketing
3 4 (50.00%) B2C
4 2 (25.00%) MS Office
4 2 (25.00%) Finance
4 2 (25.00%) CRM
5 1 (12.50%) B2B
5 1 (12.50%) Email Marketing
5 1 (12.50%) Time Management
5 1 (12.50%) Marketing Strategy
5 1 (12.50%) Digital Media
5 1 (12.50%) Campaign Management
5 1 (12.50%) Analytical Skills
5 1 (12.50%) Adobe Creative Suite
5 1 (12.50%) Typography
5 1 (12.50%) Adobe Illustrator
5 1 (12.50%) InDesign
5 1 (12.50%) Multimedia
5 1 (12.50%) Pay per click
5 1 (12.50%) Degree
5 1 (12.50%) Graphic Design
5 1 (12.50%) Creative Marketing
5 1 (12.50%) Life Science
5 1 (12.50%) QA
5 1 (12.50%) Copywriting
5 1 (12.50%) ATL
5 1 (12.50%) CSS
5 1 (12.50%) HTML
5 1 (12.50%) Photoshop
5 1 (12.50%) MS Project

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 13 February 2016, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Applications
1 2 (25.00%) MS Office
2 1 (12.50%) Adobe Creative Suite
2 1 (12.50%) Adobe Illustrator
2 1 (12.50%) InDesign
2 1 (12.50%) MS Project
2 1 (12.50%) Photoshop
General
1 8 (100.00%) Marketing
2 2 (25.00%) Finance
3 1 (12.50%) Multimedia
Job Titles
1 4 (50.00%) Digital Executive
1 4 (50.00%) Digital Marketing Executive
1 4 (50.00%) Marketing Executive
1 4 (50.00%) Online Marketing Executive
2 1 (12.50%) Designer
2 1 (12.50%) Digital Designer
2 1 (12.50%) Digital Marketing Specialist
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Marketing Specialist
2 1 (12.50%) Project Manager
2 1 (12.50%) Senior Digital Project Manager
2 1 (12.50%) Senior Manager
2 1 (12.50%) Senior Project Manager
2 1 (12.50%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (12.50%) ATL
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Copywriting
1 1 (12.50%) Digital Media
1 1 (12.50%) Graphic Design
1 1 (12.50%) Life Science
Processes & Methodologies
1 6 (75.00%) Digital Marketing
2 4 (50.00%) B2C
3 2 (25.00%) CRM
4 1 (12.50%) B2B
4 1 (12.50%) Campaign Management
4 1 (12.50%) Creative Marketing
4 1 (12.50%) Email Marketing
4 1 (12.50%) Marketing Strategy
4 1 (12.50%) Pay per click
4 1 (12.50%) Project Management
4 1 (12.50%) SEO
4 1 (12.50%) Time Management
4 1 (12.50%) Typography
Qualifications
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 1 (12.50%) Adobe