The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Online Marketing
London / City of London
Rank - 151 187
Contract jobs citing Online Marketing 0 3 3
As % of all contract IT jobs located in the City of London - 0.094% 0.058%
As % of the Processes & Methodologies category - 0.11% 0.071%
Number of daily rates quoted 0 1 2
Median daily rate - £525 £235
Median daily rate % change year-on-year
- +123.40%
UK excluding London median daily rate £350 £256 £365
% change year-on-year
+36.98% -30.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £16.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2460 2748 4254
As % of all contract IT jobs located in the City of London 84.39% 86.14% 82.41%
Number of daily rates quoted 1942 2178 3326
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £350 £325 £313
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+2.00% -
Number of hourly rates quoted 14 31 33
Median hourly rate £21.75 £27.00 £23.50
Median hourly rate % change year-on-year
-19.44% +14.89%
90% offered a hourly rate of more than £13.50 £13.00 £13.25
10% offered a hourly rate of more than £80.00 £53.00 £45.50
UK excluding London median hourly rate £36.00 £40.00 £27.50
% change year-on-year
-10.00% +45.45%

Online Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 19 February 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Online Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Investment Management
3 1 (33.33%) Data Architecture
3 1 (33.33%) Product Management
3 1 (33.33%) Social Media
3 1 (33.33%) hybris
3 1 (33.33%) Analytics
3 1 (33.33%) Campaign Management
3 1 (33.33%) Customer Segmentation
3 1 (33.33%) Salesforce Marketing Cloud
3 1 (33.33%) Content Writing
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) SQL
3 1 (33.33%) T-SQL
3 1 (33.33%) SQL Server
3 1 (33.33%) Web Services
3 1 (33.33%) XML
3 1 (33.33%) CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) Data Mining
3 1 (33.33%) SMS
3 1 (33.33%) Salesforce.com
3 1 (33.33%) Project Management
3 1 (33.33%) Stakeholder Management
3 1 (33.33%) Asset Management
3 1 (33.33%) Google
3 1 (33.33%) Degree
3 1 (33.33%) QA

Online Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) SMS
Database & Business Intelligence
1 1 (33.33%) Data Mining
1 1 (33.33%) SQL Server
General
1 3 (100.00%) Marketing
Job Titles
1 2 (66.67%) Marketing Manager
2 1 (33.33%) CRM Specialist
2 1 (33.33%) Digital Marketing Manager
2 1 (33.33%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) Web Services
1 1 (33.33%) XML
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 2 (66.67%) Digital Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Asset Management
2 1 (33.33%) Campaign Management
2 1 (33.33%) Content Writing
2 1 (33.33%) CRM
2 1 (33.33%) Customer Segmentation
2 1 (33.33%) Data Architecture
2 1 (33.33%) Database Marketing
2 1 (33.33%) E-Commerce
2 1 (33.33%) Email Marketing
2 1 (33.33%) Investment Management
2 1 (33.33%) Product Management
2 1 (33.33%) Project Management
2 1 (33.33%) Stakeholder Management
Programming Languages
1 1 (33.33%) JavaScript
1 1 (33.33%) SQL
1 1 (33.33%) T-SQL
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) QA
Vendors
1 1 (33.33%) Google
1 1 (33.33%) hybris
1 1 (33.33%) Salesforce Marketing Cloud
1 1 (33.33%) Salesforce.com