The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Online Marketing
Rank 194 197 215
Rank change year-on-year
+3 +18
Contract jobs citing Online Marketing 2 7 11
As % of all contract IT jobs located in the City of London 0.038% 0.12% 0.15%
As % of the Processes & Methodologies category 0.047% 0.16% 0.20%
Number of daily rates quoted 1 0 10
Average daily rate
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£450 - £325
UK excluding London average daily rate £194 £170 £160
% change year-on-year
+13.97% +6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.25 £12.00 -
% change year-on-year
+10.41% -
Online Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4239 4497 5570
As % of all contract IT jobs located in the City of London 80.59% 77.43% 77.96%
Number of daily rates quoted 3360 3351 4122
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £320 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 40 39 70
Average hourly rate £21.00 £22.44 £22.50
Average hourly rate % change year-on-year
-6.40% -0.27%
90% offered a hourly rate of more than £13.00 £15.95 £13.97
10% offered a hourly rate of more than £38.50 £35.15 £59.00
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

Online Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Online Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 4 September 2015, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 6 (100.00%) Marketing
2 3 (50.00%) Google
2 3 (50.00%) Analytics
3 2 (33.33%) Google Analytics
3 2 (33.33%) Digital Marketing
3 2 (33.33%) SQL
3 2 (33.33%) E-Commerce
3 2 (33.33%) Marketing Strategy
4 1 (16.67%) Big Data
4 1 (16.67%) Cocoa Touch
4 1 (16.67%) JIRA
4 1 (16.67%) SAS
4 1 (16.67%) Business Intelligence
4 1 (16.67%) .NET
4 1 (16.67%) Pay per click
4 1 (16.67%) SEO
4 1 (16.67%) Cocoa
4 1 (16.67%) Objective-C
4 1 (16.67%) Agile Software Development
4 1 (16.67%) Retail
4 1 (16.67%) Web Analytics
4 1 (16.67%) Sitecore
4 1 (16.67%) Hadoop
4 1 (16.67%) Open Source
4 1 (16.67%) Predictive Modelling
4 1 (16.67%) Apache Hive
4 1 (16.67%) Apple iOS
4 1 (16.67%) Tableau
4 1 (16.67%) Apache Pig
4 1 (16.67%) Oozie

Online Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 4 September 2015, IT contractor jobs across the City of London region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) SAS
1 1 (16.67%) Apache Pig
1 1 (16.67%) Apache Spark
Cloud Services
1 2 (33.33%) Google Analytics
Database & Business Intelligence
1 1 (16.67%) Hadoop
1 1 (16.67%) Apache Hive
1 1 (16.67%) Big Data
Development Applications
1 1 (16.67%) JIRA
General
1 6 (100.00%) Marketing
2 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Analyst
2 1 (16.67%) Report Analyst
2 1 (16.67%) Senior Analyst
2 1 (16.67%) Marketing Analyst
2 1 (16.67%) Digital Producer
2 1 (16.67%) Mobile Developer
2 1 (16.67%) Insight Analyst
2 1 (16.67%) Senior Insight Analyst
2 1 (16.67%) Data Scientist
2 1 (16.67%) Developer
Libraries, Frameworks & Software Standards
1 1 (16.67%) .NET
1 1 (16.67%) Cocoa
1 1 (16.67%) Cocoa Touch
Miscellaneous
1 1 (16.67%) Analytical Skills
1 1 (16.67%) Algorithms
Operating Systems
1 1 (16.67%) Apple iOS
Processes & Methodologies
1 3 (50.00%) Analytics
2 2 (33.33%) Digital Marketing
2 2 (33.33%) E-Commerce
2 2 (33.33%) Marketing Strategy
3 1 (16.67%) Business Intelligence
3 1 (16.67%) SEO
3 1 (16.67%) Agile Software Development
3 1 (16.67%) Web Analytics
3 1 (16.67%) Pay per click
3 1 (16.67%) Open Source
3 1 (16.67%) Predictive Modelling
3 1 (16.67%) iOS Development
3 1 (16.67%) Mobile Development
Programming Languages
1 2 (33.33%) SQL
2 1 (16.67%) Objective-C
2 1 (16.67%) Apple Swift
Systems Management
1 1 (16.67%) Oozie
Vendors
1 3 (50.00%) Google
2 1 (16.67%) Sitecore
2 1 (16.67%) Tableau