The table below looks at the statistics for Online Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Online Marketing
London / City of London
Rank 155 147 182
Rank change year-on-year
-8 +35
Contract jobs citing Online Marketing 1 3 7
As % of all contract IT jobs located in the City of London 0.034% 0.10% 0.14%
As % of the Processes & Methodologies category 0.040% 0.12% 0.17%
Number of daily rates quoted 1 1 4
Median daily rate £375 £525 £188
Median daily rate % change year-on-year
-28.57% +180.00%
UK excluding London median daily rate £250 £300 £338
% change year-on-year
-16.66% -11.11%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2503 2536 4117
As % of all contract IT jobs located in the City of London 86.07% 84.53% 81.80%
Number of daily rates quoted 1976 2000 3237
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £360 £320 £320
10% offered a daily rate of more than £650 £625 £625
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 17 24 33
Median hourly rate £40.00 £32.80 £20.00
Median hourly rate % change year-on-year
+21.96% +63.98%
90% offered a hourly rate of more than £15.16 £18.79 £13.50
10% offered a hourly rate of more than £55.00 £53.00 £45.50
UK excluding London median hourly rate £34.50 £39.00 £25.50
% change year-on-year
-11.53% +52.94%

Online Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the City of London

Online Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing across the City of London region.

Online Marketing Daily Rate Trend in the City of London

Online Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing across the City of London region.

Online Marketing Hourly Rate Trend in the City of London

Online Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 17 January 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Online Marketing.

1 6 (100.00%) Marketing
2 4 (66.67%) JavaScript
3 3 (50.00%) HTML
4 2 (33.33%) Email Marketing
4 2 (33.33%) Digital Marketing
4 2 (33.33%) AngularJS
4 2 (33.33%) Customer Segmentation
4 2 (33.33%) Salesforce Marketing Cloud
4 2 (33.33%) SQL
4 2 (33.33%) T-SQL
4 2 (33.33%) Web Services
4 2 (33.33%) XML
4 2 (33.33%) CRM
4 2 (33.33%) E-Commerce
4 2 (33.33%) Data Mining
4 2 (33.33%) SMS
4 2 (33.33%) Salesforce.com
4 2 (33.33%) Project Management
4 2 (33.33%) SQL Server
4 2 (33.33%) Degree
4 2 (33.33%) QA
4 2 (33.33%) Database Marketing
4 2 (33.33%) Data Architecture
5 1 (16.67%) Git (software)
5 1 (16.67%) nginx
5 1 (16.67%) Product Management
5 1 (16.67%) RESTful
5 1 (16.67%) HTML5
5 1 (16.67%) Social Media
5 1 (16.67%) hybris

Online Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) nginx
Cloud Services
1 1 (16.67%) Google Analytics
Communications & Networking
1 2 (33.33%) SMS
Database & Business Intelligence
1 2 (33.33%) Data Mining
1 2 (33.33%) SQL Server
2 1 (16.67%) MySQL
Development Applications
1 1 (16.67%) Git (software)
1 1 (16.67%) gulp
General
1 6 (100.00%) Marketing
2 1 (16.67%) Advertising
Job Titles
1 2 (33.33%) CRM Specialist
1 2 (33.33%) Developer
1 2 (33.33%) Marketing Manager
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) Django Developer
2 1 (16.67%) Full Stack Developer
2 1 (16.67%) Online Marketing Manager
2 1 (16.67%) Python Developer
2 1 (16.67%) Python/Django Developer
Libraries, Frameworks & Software Standards
1 3 (50.00%) HTML
2 2 (33.33%) AngularJS
2 2 (33.33%) Web Services
2 2 (33.33%) XML
3 1 (16.67%) CSS
3 1 (16.67%) CSS3
3 1 (16.67%) Django
3 1 (16.67%) HTML5
3 1 (16.67%) LEMP Stack
3 1 (16.67%) Node.js
3 1 (16.67%) React
3 1 (16.67%) RESTful
3 1 (16.67%) Sass
Miscellaneous
1 1 (16.67%) Social Media
Operating Systems
1 1 (16.67%) Linux
Processes & Methodologies
1 2 (33.33%) CRM
1 2 (33.33%) Customer Segmentation
1 2 (33.33%) Data Architecture
1 2 (33.33%) Database Marketing
1 2 (33.33%) Digital Marketing
1 2 (33.33%) E-Commerce
1 2 (33.33%) Email Marketing
1 2 (33.33%) Project Management
2 1 (16.67%) Analytics
2 1 (16.67%) API Design
2 1 (16.67%) Asset Management
2 1 (16.67%) Campaign Management
2 1 (16.67%) Code Optimisation
2 1 (16.67%) Content Writing
2 1 (16.67%) Investment Management
2 1 (16.67%) Product Management
2 1 (16.67%) Responsive Web Design
2 1 (16.67%) Stakeholder Management
2 1 (16.67%) Web Development
Programming Languages
1 4 (66.67%) JavaScript
2 2 (33.33%) SQL
2 2 (33.33%) T-SQL
3 1 (16.67%) Python
Qualifications
1 2 (33.33%) Degree
Quality Assurance & Compliance
1 2 (33.33%) QA
Vendors
1 2 (33.33%) Salesforce Marketing Cloud
1 2 (33.33%) Salesforce.com
2 1 (16.67%) Google
2 1 (16.67%) hybris