The table below looks at the statistics for Pay per click skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 152 187 200
Rank change year-on-year
+35 +13
Contract jobs citing Pay per click 1 1 6
As % of all contract IT jobs located in the City of London 0.032% 0.019% 0.10%
As % of the Processes & Methodologies category 0.038% 0.024% 0.13%
Number of daily rates quoted 0 0 4
Average daily rate - - £223
UK excluding London average daily rate £300 £258 £375
% change year-on-year
+16.50% -31.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2644 4159 4730
As % of all contract IT jobs located in the City of London 84.04% 80.90% 79.44%
Number of daily rates quoted 2091 3247 3422
Average daily rate £488 £450 £450
Average daily rate % change year-on-year
+8.33% -
90% offered a daily rate of more than £325 £318 £293
10% offered a daily rate of more than £625 £613 £625
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 30 36 51
Average hourly rate £24.00 £23.10 £27.25
Average hourly rate % change year-on-year
+3.91% -15.24%
90% offered a hourly rate of more than £13.00 £12.50 £16.50
10% offered a hourly rate of more than £53.00 £45.50 £77.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the City of London region.

Pay per click Daily Rate Trend in the City of London

Pay per click
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the City of London region.

Pay per click Hourly Rate Trend in the City of London

Pay per click
Top 10 Related IT Skills in the City of London

For the 6 months to 11 February 2016, IT contractor jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 3 (100.00%) Marketing
1 3 (100.00%) SEO
2 2 (66.67%) HTML
2 2 (66.67%) CSS
2 2 (66.67%) Email Marketing
3 1 (33.33%) Online Marketing
3 1 (33.33%) Digital Media
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Finance
3 1 (33.33%) Retail

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 11 February 2016, IT contractor jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
2 1 (33.33%) Retail
Job Titles
1 2 (66.67%) Consultant
1 2 (66.67%) Email Marketing Consultant
1 2 (66.67%) Marketing Consultant
1 2 (66.67%) PPC Consultant
1 2 (66.67%) SEO Consultant
2 1 (33.33%) SEO Manager
Libraries, Frameworks & Software Standards
1 2 (66.67%) CSS
1 2 (66.67%) HTML
Miscellaneous
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Digital Media
Processes & Methodologies
1 3 (100.00%) SEO
2 2 (66.67%) Email Marketing
3 1 (33.33%) Online Marketing