The table below looks at the statistics for Pay per click skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 196 215 218
Rank change year-on-year
+19 +3
Contract jobs citing Pay per click 3 2 4
As % of all contract IT jobs located in the City of London 0.051% 0.028% 0.051%
As % of the Processes & Methodologies category 0.068% 0.036% 0.068%
Number of daily rates quoted 1 0 3
Average daily rate
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£125 - £180
UK excluding London average daily rate £240 £281 £375
% change year-on-year
-14.66% -25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.00 - £17.50
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4443 5510 5867
As % of all contract IT jobs located in the City of London 75.32% 76.01% 75.09%
Number of daily rates quoted 3296 4117 4370
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £315 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 40 69 87
Average hourly rate £22.50 £22.50 £31.50
Average hourly rate % change year-on-year
- -28.57%
90% offered a hourly rate of more than £16.35 £14.65 £15.70
10% offered a hourly rate of more than £35.45 £54.25 £50.50
UK excluding London average hourly rate £25.50 £30.00 £31.00
% change year-on-year
-15.00% -3.22%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the City of London region.

Pay per click Daily Rate Trend in the City of London

Pay per click
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the City of London region.

Pay per click Hourly Rate Trend in the City of London

Pay per click
Top 29 Related IT Skills in the City of London

For the 6 months to 29 August 2014, IT contractor jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 8 (100.00%) Marketing
2 6 (75.00%) SEO
3 4 (50.00%) Content Management
3 4 (50.00%) Digital Marketing
4 3 (37.50%) Copywriting
4 3 (37.50%) CMS
4 3 (37.50%) HTML
4 3 (37.50%) Email Marketing
5 2 (25.00%) ExactTarget
5 2 (25.00%) ActionScript
5 2 (25.00%) .NET
5 2 (25.00%) Flash
5 2 (25.00%) Supplier Management
5 2 (25.00%) Google
5 2 (25.00%) Extranet
5 2 (25.00%) Social Media
6 1 (12.50%) Analytics
6 1 (12.50%) User Stories
6 1 (12.50%) Marketing Strategy
6 1 (12.50%) Web Development
6 1 (12.50%) Search Engine Marketing
6 1 (12.50%) Use Case
6 1 (12.50%) Finance
6 1 (12.50%) Agile Software Development
6 1 (12.50%) CRM
6 1 (12.50%) B2B
6 1 (12.50%) B2C
6 1 (12.50%) Internet
6 1 (12.50%) CSS

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 29 August 2014, IT contractor jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) CMS
Communications & Networking
1 2 (25.00%) Extranet
2 1 (12.50%) Internet
General
1 8 (100.00%) Marketing
2 1 (12.50%) Finance
Job Titles
1 2 (25.00%) Web Designer
1 2 (25.00%) PPC Specialist
1 2 (25.00%) Designer
1 2 (25.00%) PPC Manager
1 2 (25.00%) PPC Analyst
1 2 (25.00%) PPC Executive
2 1 (12.50%) Content Manager
2 1 (12.50%) Digital Marketing Manager
2 1 (12.50%) Marketing Executive
2 1 (12.50%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
2 2 (25.00%) .NET
2 2 (25.00%) Flash
3 1 (12.50%) CSS
Miscellaneous
1 3 (37.50%) Copywriting
2 2 (25.00%) Social Media
Processes & Methodologies
1 6 (75.00%) SEO
2 4 (50.00%) Content Management
2 4 (50.00%) Digital Marketing
3 3 (37.50%) Email Marketing
4 2 (25.00%) Supplier Management
5 1 (12.50%) Web Development
5 1 (12.50%) Search Engine Marketing
5 1 (12.50%) Use Case
5 1 (12.50%) Agile Software Development
5 1 (12.50%) CRM
5 1 (12.50%) B2B
5 1 (12.50%) B2C
5 1 (12.50%) Marketing Strategy
5 1 (12.50%) Analytics
5 1 (12.50%) User Stories
Programming Languages
1 2 (25.00%) ActionScript
Vendors
1 2 (25.00%) Google
1 2 (25.00%) ExactTarget
City, London
Premier Group Recruitment
Rate: £250 - £400 per day
Posted: 2 days ago