The table below looks at the statistics for Pay per click skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 205 217 211
Rank change year-on-year
+12 -6
Contract jobs citing Pay per click 2 5 8
As % of all contract IT jobs located in the City of London 0.033% 0.069% 0.11%
As % of the Processes & Methodologies category 0.043% 0.090% 0.15%
Number of daily rates quoted 2 3 3
Average daily rate
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of your Daily Rate
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£219 £225 £180
Average daily rate % change year-on-year
-2.77% +25.00%
90% offered a daily rate of more than £194 £205 £128
10% offered a daily rate of more than £244 £345 £212
UK excluding London average daily rate £238 £294 £215
% change year-on-year
-19.14% +36.62%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £28.75 - £15.00
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4598 5565 5312
As % of all contract IT jobs located in the City of London 76.84% 76.54% 75.33%
Number of daily rates quoted 3552 4106 3940
Average daily rate £450 £450 £450
90% offered a daily rate of more than £313 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 41 74 90
Average hourly rate £16.00 £21.00 £34.50
Average hourly rate % change year-on-year
-23.80% -39.13%
90% offered a hourly rate of more than £10.50 £13.00 £16.37
10% offered a hourly rate of more than £29.00 £52.82 £53.38
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

Pay per click
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the City of London region.

Pay per click Daily Rate Trend in the City of London

Pay per click
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the City of London region.

Pay per click Hourly Rate Trend in the City of London

Pay per click
Top 29 Related IT Skills in the City of London

For the 6 months to 24 October 2014, IT contractor jobs across the City of London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 5 (83.33%) Marketing
2 4 (66.67%) SEO
3 3 (50.00%) Content Management
3 3 (50.00%) User Experience
4 2 (33.33%) Copywriting
4 2 (33.33%) Email Marketing
4 2 (33.33%) Extranet
4 2 (33.33%) ExactTarget
4 2 (33.33%) CMS
4 2 (33.33%) HTML
4 2 (33.33%) ActionScript
4 2 (33.33%) .NET
4 2 (33.33%) Flash
5 1 (16.67%) CRM
5 1 (16.67%) E-Commerce
5 1 (16.67%) B2C
5 1 (16.67%) Internet
5 1 (16.67%) Dutch Language
5 1 (16.67%) French Language
5 1 (16.67%) QA
5 1 (16.67%) Agile Software Development
5 1 (16.67%) Migration
5 1 (16.67%) Social Media
5 1 (16.67%) Mobile App
5 1 (16.67%) User Acceptance Testing
5 1 (16.67%) Digital Marketing
5 1 (16.67%) Use Case
5 1 (16.67%) Supplier Management
5 1 (16.67%) Google

Pay per click
Top Related IT Skills in the City of London by Category

For the 6 months to 24 October 2014, IT contractor jobs across the City of London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) CMS
Communications & Networking
1 2 (33.33%) Extranet
2 1 (16.67%) Internet
General
1 5 (83.33%) Marketing
2 1 (16.67%) Dutch Language
2 1 (16.67%) French Language
Job Titles
1 2 (33.33%) Web Designer
1 2 (33.33%) PPC Specialist
1 2 (33.33%) Marketing Executive
1 2 (33.33%) Designer
1 2 (33.33%) PPC Manager
1 2 (33.33%) PPC Analyst
1 2 (33.33%) PPC Executive
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
1 2 (33.33%) .NET
1 2 (33.33%) Flash
Miscellaneous
1 3 (50.00%) User Experience
2 2 (33.33%) Copywriting
3 1 (16.67%) Social Media
3 1 (16.67%) Mobile App
Processes & Methodologies
1 4 (66.67%) SEO
2 3 (50.00%) Content Management
3 2 (33.33%) Email Marketing
4 1 (16.67%) Digital Marketing
4 1 (16.67%) User Acceptance Testing
4 1 (16.67%) Supplier Management
4 1 (16.67%) Use Case
4 1 (16.67%) Migration
4 1 (16.67%) Agile Software Development
4 1 (16.67%) CRM
4 1 (16.67%) E-Commerce
4 1 (16.67%) B2C
Programming Languages
1 2 (33.33%) ActionScript
Quality Assurance & Compliance
1 1 (16.67%) QA
Vendors
1 2 (33.33%) ExactTarget
2 1 (16.67%) Google