The table below looks at the statistics for Pay per click skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 163 211 196
Rank change year-on-year
+48 -15
Contract jobs citing Pay per click 3 2 4
As % of all contract IT jobs located in the City of London 0.088% 0.034% 0.069%
As % of the Processes & Methodologies category 0.10% 0.042% 0.086%
Number of daily rates quoted 3 1 1
Median daily rate £325 £200 £125
Median daily rate % change year-on-year
+62.50% +60.00%
UK excluding London median daily rate £195 £175 £300
% change year-on-year
+11.42% -41.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 - -
Pay per click
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2908 4779 4673
As % of all contract IT jobs located in the City of London 85.45% 80.70% 80.51%
Number of daily rates quoted 2377 3787 3469
Median daily rate £475 £468 £450
Median daily rate % change year-on-year
+1.60% +3.88%
90% offered a daily rate of more than £338 £325 £310
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 16 47 47
Median hourly rate £12.50 £22.50 £22.00
Median hourly rate % change year-on-year
-44.44% +2.27%
UK excluding London median hourly rate £30.00 £30.50 £26.98
% change year-on-year
-1.63% +13.06%

Pay per click
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the City of London region.

Pay per click Daily Rate Trend in the City of London

Pay per click
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pay per click across the City of London region over the 3 months to 26 July 2016.

Pay per click Daily Rate Histogram in the City of London

Pay per click
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the City of London region.

Pay per click Hourly Rate Trend in the City of London

Pay per click
Top 20 Related IT Skills in the City of London

For the 6 months to 26 July 2016, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Pay per click.

1 4 (100.00%) Digital Marketing
1 4 (100.00%) Marketing
2 3 (75.00%) Google
3 2 (50.00%) MS PowerPoint
3 2 (50.00%) Finance
3 2 (50.00%) Advertising
3 2 (50.00%) MS Office
3 2 (50.00%) MS Excel
3 2 (50.00%) Social Media
3 2 (50.00%) Analytics
3 2 (50.00%) Google Analytics
3 2 (50.00%) Display Advertising
4 1 (25.00%) Analytical Skills
4 1 (25.00%) AdWords
4 1 (25.00%) Affiliate Marketing
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) CRM
4 1 (25.00%) E-Commerce
4 1 (25.00%) SEO
4 1 (25.00%) Retail

Pay per click
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (50.00%) MS Excel
1 2 (50.00%) MS Office
1 2 (50.00%) MS PowerPoint
Cloud Services
1 2 (50.00%) Google Analytics
2 1 (25.00%) AdWords
General
1 4 (100.00%) Marketing
2 2 (50.00%) Advertising
2 2 (50.00%) Finance
3 1 (25.00%) Retail
Job Titles
1 1 (25.00%) Head of E-Commerce
1 1 (25.00%) PPC Manager
Miscellaneous
1 2 (50.00%) Social Media
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Digital Marketing
2 2 (50.00%) Analytics
2 2 (50.00%) Display Advertising
3 1 (25.00%) Affiliate Marketing
3 1 (25.00%) CRM
3 1 (25.00%) E-Commerce
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) SEO
Vendors
1 3 (75.00%) Google