The table below looks at the statistics for Pay per click skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
London / City of London
Rank 151 146 191
Rank change year-on-year
-5 +45
Contract jobs citing Pay per click 2 1 2
As % of all contract IT jobs located in the City of London 0.068% 0.031% 0.038%
As % of the Processes & Methodologies category 0.080% 0.036% 0.046%
Number of daily rates quoted 1 0 1
Median daily rate £250 - £400
UK excluding London median daily rate £294 £300 £175
% change year-on-year
-2.08% +71.42%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £14.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2497 2763 4322
As % of all contract IT jobs located in the City of London 84.90% 86.80% 82.86%
Number of daily rates quoted 1980 2193 3371
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £340 £325 £313
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 15 28 33
Median hourly rate £21.75 £22.00 £22.69
Median hourly rate % change year-on-year
-1.13% -3.04%
90% offered a hourly rate of more than £13.50 £13.00 £13.40
10% offered a hourly rate of more than £80.00 £53.00 £45.50
UK excluding London median hourly rate £36.00 £40.00 £27.50
% change year-on-year
-10.00% +45.45%

Pay per click
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Pay per click as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the City of London

Pay per click
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the City of London region.

Pay per click Daily Rate Trend in the City of London

Pay per click
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the City of London region.

Pay per click Hourly Rate Trend in the City of London

Pay per click
Top 30 Related IT Skills in the City of London

For the 6 months to 23 February 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Pay per click.

1 5 (62.50%) HP
2 3 (37.50%) Marketing
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Analytics
3 2 (25.00%) Social Media
3 2 (25.00%) Adobe Analytics
3 2 (25.00%) SEO
3 2 (25.00%) Google Analytics
3 2 (25.00%) Web Analytics
3 2 (25.00%) Google
3 2 (25.00%) Adobe
3 2 (25.00%) A/B Testing
3 2 (25.00%) Digital Analytics
4 1 (12.50%) Predictive Modelling
4 1 (12.50%) Affiliate Marketing
4 1 (12.50%) AdWords
4 1 (12.50%) Conversion Rate Optimisation
4 1 (12.50%) Multichannel Retail
4 1 (12.50%) SPSS
4 1 (12.50%) SQL
4 1 (12.50%) CRM
4 1 (12.50%) E-Commerce
4 1 (12.50%) SAS
4 1 (12.50%) Business Intelligence
4 1 (12.50%) Statistics
4 1 (12.50%) Omniture
4 1 (12.50%) Retail
4 1 (12.50%) Telecoms
4 1 (12.50%) Multivariate Testing
4 1 (12.50%) Customer Engagement

Pay per click
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) SAS
1 1 (12.50%) WebSphere
Applications
1 1 (12.50%) SPSS
Cloud Services
1 2 (25.00%) Adobe Analytics
1 2 (25.00%) Google Analytics
2 1 (12.50%) AdWords
General
1 3 (37.50%) Marketing
2 1 (12.50%) Retail
2 1 (12.50%) Telecoms
Job Titles
1 5 (62.50%) Field Engineer
1 5 (62.50%) Field Hardware Engineer
1 5 (62.50%) Field Service Engineer
1 5 (62.50%) Field Service Hardware Engineer
1 5 (62.50%) Hardware Engineer
1 5 (62.50%) HP Printer Engineer
1 5 (62.50%) Printer Engineer
2 2 (25.00%) Analyst
2 2 (25.00%) Digital Analyst
3 1 (12.50%) Campaign Executive
3 1 (12.50%) Digital Analytics Analyst
3 1 (12.50%) Digital Executive
3 1 (12.50%) Digital Insight Analyst
3 1 (12.50%) Insight Analyst
Miscellaneous
1 2 (25.00%) Social Media
2 1 (12.50%) Mobile App
Processes & Methodologies
1 3 (37.50%) Analytics
1 3 (37.50%) Digital Marketing
2 2 (25.00%) A/B Testing
2 2 (25.00%) Digital Analytics
2 2 (25.00%) SEO
2 2 (25.00%) Web Analytics
3 1 (12.50%) Affiliate Marketing
3 1 (12.50%) Business Intelligence
3 1 (12.50%) Campaign Management
3 1 (12.50%) Conversion Rate Optimisation
3 1 (12.50%) CRM
3 1 (12.50%) Customer Engagement
3 1 (12.50%) Customer Insight
3 1 (12.50%) E-Commerce
3 1 (12.50%) Marketing Strategy
3 1 (12.50%) Mathematics
3 1 (12.50%) Multichannel Retail
3 1 (12.50%) Multivariate Testing
3 1 (12.50%) Predictive Modelling
3 1 (12.50%) Statistics
Programming Languages
1 1 (12.50%) SQL
Qualifications
1 1 (12.50%) Degree
Vendors
1 5 (62.50%) HP
2 2 (25.00%) Adobe
2 2 (25.00%) Google
3 1 (12.50%) Facebook
3 1 (12.50%) Omniture
3 1 (12.50%) Twitter