The table below looks at the statistics for knowledge and experience of Salesforce Marketing Cloud products and/or services in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Salesforce Marketing Cloud over the 3 months to 27 September 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Salesforce Marketing Cloud (formerly ExactTarget).

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Salesforce Marketing Cloud
Rank 168 182 208
Rank change year-on-year
+14 +26
Contract jobs citing Salesforce Marketing Cloud 7 4 3
As % of all contract IT jobs located in the City of London 0.20% 0.086% 0.052%
As % of the Vendors category 0.48% 0.20% 0.11%
Number of daily rates quoted 6 3 1
Median daily rate £326 £250 £500
Median daily rate % change year-on-year
+30.50% -50.00%
UK excluding London median daily rate - £350 £208
% change year-on-year
- +68.67%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Salesforce Marketing Cloud
London

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the City of London region.

Vendors Category
City of London
Contract IT job ads with a match in the
Vendors category
1456 1967 2675
As % of all contract IT jobs located in the City of London 42.34% 42.48% 46.17%
Number of daily rates quoted 1101 1479 1885
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £250 £250
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 16 40 59
Median hourly rate £27.50 £16.00 £19.50
Median hourly rate % change year-on-year
+71.87% -17.94%
90% offered a hourly rate of more than £12.00 £11.00 £13.18
10% offered a hourly rate of more than £51.47 £22.50 £32.82
UK excluding London median hourly rate £18.00 £17.89 £18.00
% change year-on-year
+0.64% -0.63%

Salesforce Marketing Cloud
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Salesforce Marketing Cloud as a proportion of all IT contracts with a match in the Vendors category.

Salesforce Marketing Cloud Jobs Demand Trend in the City of London

Salesforce Marketing Cloud
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Salesforce Marketing Cloud across the City of London region.

Salesforce Marketing Cloud Daily Rate Trend in the City of London

Salesforce Marketing Cloud
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Salesforce Marketing Cloud across the City of London region over the 3 months to 27 September 2016.

Salesforce Marketing Cloud Daily Rate Histogram in the City of London

Salesforce Marketing Cloud
Top 30 Related IT Skills in the City of London

For the 6 months to 27 September 2016, IT contractor jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Salesforce Marketing Cloud.

1 7 (100.00%) Marketing
2 6 (85.71%) Salesforce.com
3 5 (71.43%) HTML
4 4 (57.14%) Web Services
4 4 (57.14%) XML
4 4 (57.14%) CRM
5 3 (42.86%) E-Commerce
5 3 (42.86%) JavaScript
5 3 (42.86%) SQL
5 3 (42.86%) T-SQL
5 3 (42.86%) SQL Server
5 3 (42.86%) Project Management
5 3 (42.86%) Data Mining
5 3 (42.86%) SMS
5 3 (42.86%) Degree
5 3 (42.86%) Email Marketing
5 3 (42.86%) QA
5 3 (42.86%) Data Architecture
6 2 (28.57%) Database Marketing
6 2 (28.57%) Online Marketing
6 2 (28.57%) Customer Segmentation
7 1 (14.29%) Telecoms
7 1 (14.29%) Finance
7 1 (14.29%) CMS
7 1 (14.29%) IVR
7 1 (14.29%) Agile Software Development
7 1 (14.29%) Asset Management
7 1 (14.29%) Content Management
7 1 (14.29%) Business Analysis
7 1 (14.29%) User Acceptance Testing

Salesforce Marketing Cloud
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) WordPress
Business Applications
1 1 (14.29%) Radian6
1 1 (14.29%) Social Studio
Cloud Services
1 1 (14.29%) MailChimp
Communications & Networking
1 3 (42.86%) SMS
2 1 (14.29%) CTI
Database & Business Intelligence
1 3 (42.86%) Data Mining
1 3 (42.86%) SQL Server
General
1 7 (100.00%) Marketing
2 1 (14.29%) Finance
2 1 (14.29%) Telecoms
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) CRM Specialist
2 1 (14.29%) Architect
2 1 (14.29%) Business Analyst
2 1 (14.29%) Cloud Consultant
2 1 (14.29%) Consultant
2 1 (14.29%) Content Manager
2 1 (14.29%) Digital Content Manager
2 1 (14.29%) Marketing Analyst
2 1 (14.29%) Marketing Business Analyst
2 1 (14.29%) Marketing Consultant
2 1 (14.29%) Salesforce.com Analyst
2 1 (14.29%) Salesforce.com Architect
2 1 (14.29%) Salesforce.com Business Analyst
2 1 (14.29%) Salesforce.com Consultant
2 1 (14.29%) Solutions Architect
2 1 (14.29%) Technical Analyst
Libraries, Frameworks & Software Standards
1 5 (71.43%) HTML
2 4 (57.14%) Web Services
2 4 (57.14%) XML
3 1 (14.29%) REST
3 1 (14.29%) SOAP
Miscellaneous
1 1 (14.29%) Analytical Skills
1 1 (14.29%) Computer Science
1 1 (14.29%) IVR
1 1 (14.29%) Mobile App
1 1 (14.29%) Social Media
1 1 (14.29%) User Experience
Processes & Methodologies
1 4 (57.14%) CRM
2 3 (42.86%) Data Architecture
2 3 (42.86%) E-Commerce
2 3 (42.86%) Email Marketing
2 3 (42.86%) Project Management
3 2 (28.57%) Customer Segmentation
3 2 (28.57%) Database Marketing
3 2 (28.57%) Online Marketing
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Asset Management
4 1 (14.29%) Business Analysis
4 1 (14.29%) Content Development
4 1 (14.29%) Content Management
4 1 (14.29%) Data Modelling
4 1 (14.29%) Digital Content Management
4 1 (14.29%) User Acceptance Testing
4 1 (14.29%) User Stories
4 1 (14.29%) Web Development
Programming Languages
1 3 (42.86%) JavaScript
1 3 (42.86%) SQL
1 3 (42.86%) T-SQL
Qualifications
1 3 (42.86%) Degree
Quality Assurance & Compliance
1 3 (42.86%) QA
Systems Management
1 1 (14.29%) TeamSite
Vendors
1 6 (85.71%) Salesforce.com
2 1 (14.29%) Conga
2 1 (14.29%) Informatica
2 1 (14.29%) Pardot