The table below looks at the statistics for knowledge and experience of Salesforce Marketing Cloud products and/or services in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Salesforce Marketing Cloud over the 3 months to 30 August 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Salesforce Marketing Cloud (formerly ExactTarget).

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Salesforce Marketing Cloud
Rank 169 196 202
Rank change year-on-year
+27 +6
Contract jobs citing Salesforce Marketing Cloud 6 6 6
As % of all contract IT jobs located in the City of London 0.17% 0.11% 0.10%
As % of the Vendors category 0.40% 0.26% 0.23%
Number of daily rates quoted 5 4 4
Median daily rate £263 £250 £325
Median daily rate % change year-on-year
+5.00% -23.07%
90% offered a daily rate of more than £240 £250 £147
10% offered a daily rate of more than £471 £425 £500
UK excluding London median daily rate £382 £175 £218
% change year-on-year
+118.28% -19.54%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Salesforce Marketing Cloud
London

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the City of London region.

Vendors Category
City of London
Contract IT job ads with a match in the
Vendors category
1509 2346 2653
As % of all contract IT jobs located in the City of London 43.05% 44.26% 45.63%
Number of daily rates quoted 1143 1744 1828
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £288 £275 £250
10% offered a daily rate of more than £600 £600 £588
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 20 51 56
Median hourly rate £15.00 £16.00 £20.00
Median hourly rate % change year-on-year
-6.25% -20.00%
90% offered a hourly rate of more than £12.00 £11.00 £13.48
10% offered a hourly rate of more than £48.47 £38.05 £34.50
UK excluding London median hourly rate £20.00 £18.72 £17.50
% change year-on-year
+6.86% +6.94%

Salesforce Marketing Cloud
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Salesforce Marketing Cloud as a proportion of all IT contracts with a match in the Vendors category.

Salesforce Marketing Cloud Jobs Demand Trend in the City of London

Salesforce Marketing Cloud
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Salesforce Marketing Cloud across the City of London region.

Salesforce Marketing Cloud Daily Rate Trend in the City of London

Salesforce Marketing Cloud
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Salesforce Marketing Cloud across the City of London region over the 3 months to 30 August 2016.

Salesforce Marketing Cloud Daily Rate Histogram in the City of London

Salesforce Marketing Cloud
Top 30 Related IT Skills in the City of London

For the 6 months to 30 August 2016, IT contractor jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Salesforce Marketing Cloud.

1 6 (100.00%) Salesforce.com
1 6 (100.00%) Marketing
2 4 (66.67%) HTML
2 4 (66.67%) Web Services
2 4 (66.67%) XML
2 4 (66.67%) CRM
3 3 (50.00%) E-Commerce
3 3 (50.00%) JavaScript
3 3 (50.00%) SQL
3 3 (50.00%) T-SQL
3 3 (50.00%) SQL Server
3 3 (50.00%) Data Mining
3 3 (50.00%) SMS
3 3 (50.00%) Degree
3 3 (50.00%) QA
3 3 (50.00%) Data Architecture
4 2 (33.33%) Online Marketing
4 2 (33.33%) Customer Segmentation
4 2 (33.33%) Database Marketing
4 2 (33.33%) Email Marketing
4 2 (33.33%) Project Management
5 1 (16.67%) Informatica
5 1 (16.67%) CTI
5 1 (16.67%) SOAP
5 1 (16.67%) Data Modelling
5 1 (16.67%) Telecoms
5 1 (16.67%) IVR
5 1 (16.67%) Agile Software Development
5 1 (16.67%) Asset Management
5 1 (16.67%) Business Analysis

Salesforce Marketing Cloud
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (16.67%) Radian6
1 1 (16.67%) Social Studio
Communications & Networking
1 3 (50.00%) SMS
2 1 (16.67%) CTI
Database & Business Intelligence
1 3 (50.00%) Data Mining
1 3 (50.00%) SQL Server
General
1 6 (100.00%) Marketing
2 1 (16.67%) Telecoms
Job Titles
1 2 (33.33%) Analyst
1 2 (33.33%) CRM Specialist
2 1 (16.67%) Architect
2 1 (16.67%) Business Analyst
2 1 (16.67%) Cloud Consultant
2 1 (16.67%) Consultant
2 1 (16.67%) Marketing Analyst
2 1 (16.67%) Marketing Business Analyst
2 1 (16.67%) Marketing Consultant
2 1 (16.67%) Salesforce.com Analyst
2 1 (16.67%) Salesforce.com Architect
2 1 (16.67%) Salesforce.com Business Analyst
2 1 (16.67%) Salesforce.com Consultant
2 1 (16.67%) Solutions Architect
2 1 (16.67%) Technical Analyst
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
1 4 (66.67%) Web Services
1 4 (66.67%) XML
2 1 (16.67%) REST
2 1 (16.67%) SOAP
Miscellaneous
1 1 (16.67%) Computer Science
1 1 (16.67%) IVR
1 1 (16.67%) Mobile App
1 1 (16.67%) Social Media
1 1 (16.67%) User Experience
Processes & Methodologies
1 4 (66.67%) CRM
2 3 (50.00%) Data Architecture
2 3 (50.00%) E-Commerce
3 2 (33.33%) Customer Segmentation
3 2 (33.33%) Database Marketing
3 2 (33.33%) Email Marketing
3 2 (33.33%) Online Marketing
3 2 (33.33%) Project Management
4 1 (16.67%) Agile Software Development
4 1 (16.67%) Asset Management
4 1 (16.67%) Business Analysis
4 1 (16.67%) Data Modelling
4 1 (16.67%) User Acceptance Testing
4 1 (16.67%) User Stories
Programming Languages
1 3 (50.00%) JavaScript
1 3 (50.00%) SQL
1 3 (50.00%) T-SQL
Qualifications
1 3 (50.00%) Degree
Quality Assurance & Compliance
1 3 (50.00%) QA
Vendors
1 6 (100.00%) Salesforce.com
2 1 (16.67%) Conga
2 1 (16.67%) Informatica
2 1 (16.67%) Pardot