The table below looks at the prevalence of the term Marketing in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 78 88 87
Rank change year-on-year
+10 -1
Contract jobs citing Marketing 88 75 138
As % of all contract IT jobs located in the City of London 2.73% 2.19% 2.37%
As % of the General category 5.33% 3.98% 4.60%
Number of daily rates quoted 64 68 96
Median daily rate £415 £360 £375
Median daily rate % change year-on-year
+15.27% -4.00%
90% offered a daily rate of more than £276 £200 £173
10% offered a daily rate of more than £584 £525 £519
UK excluding London median daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1 1 2
Median hourly rate £20.75 £20.00 £13.50
Median hourly rate % change year-on-year
+3.75% +48.14%
UK excluding London median hourly rate £21.50 £25.00 £22.50
% change year-on-year
-14.00% +11.11%
Marketing
London

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the City of London region.

General Category
City of London
Contract IT job ads with a match in the
General category
1652 1884 3000
As % of all contract IT jobs located in the City of London 51.19% 54.99% 51.54%
Number of daily rates quoted 1302 1462 2342
Median daily rate £525 £525 £475
Median daily rate % change year-on-year
- +10.52%
90% offered a daily rate of more than £350 £325 £285
10% offered a daily rate of more than £675 £650 £650
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 8 15 22
Median hourly rate £20.34 £21.50 £18.50
Median hourly rate % change year-on-year
-5.41% +16.21%
90% offered a hourly rate of more than £18.84 £14.10 £11.80
10% offered a hourly rate of more than £55.35 £50.00 £27.30
UK excluding London median hourly rate £24.50 £28.69 £24.50
% change year-on-year
-14.60% +17.10%

Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the City of London

Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the City of London region.

Marketing Daily Rate Trend in the City of London

Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the City of London region over the 3 months to 5 December 2016.

Marketing Daily Rate Histogram in the City of London

Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the City of London region.

Marketing Hourly Rate Trend in the City of London

Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 5 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Marketing.

1 88 (36.82%) Agile Software Development
2 73 (30.54%) SQL
3 68 (28.45%) HTML
4 64 (26.78%) JavaScript
4 64 (26.78%) Finance
5 52 (21.76%) CSS
6 47 (19.67%) Business Intelligence
6 47 (19.67%) Degree
7 42 (17.57%) Java
8 38 (15.90%) AngularJS
8 38 (15.90%) Analytical Skills
9 35 (14.64%) CRM
10 34 (14.23%) HTML5
11 33 (13.81%) Computer Science
11 33 (13.81%) Digital Marketing
11 33 (13.81%) E-Commerce
11 33 (13.81%) PHP
12 32 (13.39%) Project Management
12 32 (13.39%) Analytics
13 30 (12.55%) Scrum
14 29 (12.13%) Google
14 29 (12.13%) User Experience
15 28 (11.72%) SQL Server
16 25 (10.46%) Virtual Team
17 24 (10.04%) OO
18 22 (9.21%) SAP
19 21 (8.79%) Python
19 21 (8.79%) Programme Management
20 20 (8.37%) TDD
20 20 (8.37%) Banking

Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (6.28%) SAS
2 8 (3.35%) Apache Spark
3 6 (2.51%) Elasticsearch
3 6 (2.51%) nginx
3 6 (2.51%) WordPress
4 5 (2.09%) CMS
5 4 (1.67%) Drupal
5 4 (1.67%) SharePoint
6 3 (1.26%) Adobe Experience Manager
6 3 (1.26%) Confluence
7 2 (0.84%) Apache Pig
7 2 (0.84%) SharePoint Server
7 2 (0.84%) WebSphere
8 1 (0.42%) Apache Solr
8 1 (0.42%) Facebook Platform
8 1 (0.42%) IIS
8 1 (0.42%) Mule
8 1 (0.42%) Mule ESB
8 1 (0.42%) SharePoint 2013
8 1 (0.42%) Tomcat
Applications
1 13 (5.44%) MS Excel
2 5 (2.09%) Chatbot
3 4 (1.67%) MS Office
3 4 (1.67%) MS PowerPoint
3 4 (1.67%) Photoshop
3 4 (1.67%) SPSS
4 3 (1.26%) MS Project
4 3 (1.26%) Spreadsheet
5 2 (0.84%) Adobe Creative Suite
5 2 (0.84%) Adobe Illustrator
5 2 (0.84%) MS Visio
6 1 (0.42%) Adobe After Effects
6 1 (0.42%) CINEMA 4D
6 1 (0.42%) Fireworks
6 1 (0.42%) Weka
Business Applications
1 13 (5.44%) SAP Oil and Gas
2 9 (3.77%) Dynamics CRM
3 7 (2.93%) Magento
4 2 (0.84%) Radian6
4 2 (0.84%) SAP CRM
5 1 (0.42%) Adobe Campaign
5 1 (0.42%) Cognos Business Intelligence
5 1 (0.42%) Eloqua
5 1 (0.42%) SAP hybris
5 1 (0.42%) SAP PM
5 1 (0.42%) Social Studio
5 1 (0.42%) WebTrends
Cloud Services
1 16 (6.69%) Amazon AWS
2 8 (3.35%) Google Analytics
3 7 (2.93%) Microsoft Azure
4 4 (1.67%) SuccessFactors
5 3 (1.26%) Adobe Analytics
5 3 (1.26%) GitHub
5 3 (1.26%) SaaS
6 2 (0.84%) AdWords
6 2 (0.84%) Azure Active Directory
6 2 (0.84%) Cloud Computing
6 2 (0.84%) IaaS
6 2 (0.84%) PaaS
7 1 (0.42%) Adobe Creative Cloud
7 1 (0.42%) Force.com
7 1 (0.42%) MailChimp
7 1 (0.42%) Office 365
7 1 (0.42%) Responsys
7 1 (0.42%) Slack
Communications & Networking
1 8 (3.35%) SMS
2 7 (2.93%) Intranet
3 4 (1.67%) CTI
4 3 (1.26%) Internet
4 3 (1.26%) Network Security
5 1 (0.42%) DNS
5 1 (0.42%) HTTP
5 1 (0.42%) OpenVPN
5 1 (0.42%) TCP/IP
5 1 (0.42%) Telepresence
5 1 (0.42%) WebEx
Database & Business Intelligence
1 28 (11.72%) SQL Server
2 19 (7.95%) NoSQL
3 18 (7.53%) MySQL
4 14 (5.86%) Data Warehouse
5 13 (5.44%) Big Data
5 13 (5.44%) Relational Database
6 10 (4.18%) Hadoop
7 9 (3.77%) Base SAS
8 8 (3.35%) SQL Server Integration Services
9 7 (2.93%) Apache Hive
9 7 (2.93%) Data Mining
10 4 (1.67%) PostgreSQL
10 4 (1.67%) RDBMS
10 4 (1.67%) SQL Server 2008
11 3 (1.26%) Apache Cassandra
11 3 (1.26%) MongoDB
11 3 (1.26%) SQL Server Analysis Services
11 3 (1.26%) SQL Server Reporting Services
12 2 (0.84%) Oracle Database 11g
12 2 (0.84%) SAS Enterprise Guide
Development Applications
1 15 (6.28%) Git (software)
2 6 (2.51%) JIRA
3 5 (2.09%) Jenkins
4 4 (1.67%) Maven
4 4 (1.67%) Subversion
4 4 (1.67%) Team Foundation Server
5 3 (1.26%) Cucumber
5 3 (1.26%) Grunt
6 2 (0.84%) Android Studio
6 2 (0.84%) Appium
6 2 (0.84%) Bitbucket
6 2 (0.84%) Dreamweaver
6 2 (0.84%) Gradle
6 2 (0.84%) IntelliJ
6 2 (0.84%) JUnit
6 2 (0.84%) Mocha
6 2 (0.84%) Mockito
6 2 (0.84%) Talend Open Studio
6 2 (0.84%) TeamCity
6 2 (0.84%) Visual Studio
General
1 64 (26.78%) Finance
2 20 (8.37%) Banking
2 20 (8.37%) Telecoms
3 17 (7.11%) Advertising
3 17 (7.11%) Retail
4 16 (6.69%) Legal
5 13 (5.44%) Electronics
5 13 (5.44%) Manufacturing
6 8 (3.35%) Investment Banking
7 7 (2.93%) Back Office
7 7 (2.93%) Publishing
8 6 (2.51%) Financial Institution
9 3 (1.26%) Billing
10 2 (0.84%) French Language
10 2 (0.84%) Italian Language
10 2 (0.84%) Law
10 2 (0.84%) Spanish Language
11 1 (0.42%) Brand Awareness
11 1 (0.42%) Games
11 1 (0.42%) Retail Banking
Job Titles
1 95 (39.75%) Developer
2 39 (16.32%) Analyst
3 19 (7.95%) PHP Developer
4 18 (7.53%) Project Manager
5 12 (5.02%) Digital Analyst
5 12 (5.02%) Senior Developer
6 11 (4.60%) Architect
6 11 (4.60%) Business Analyst
6 11 (4.60%) Java Developer
6 11 (4.60%) Web Developer
7 10 (4.18%) Front End Developer (Client-Side Developer)
7 10 (4.18%) Senior Web Developer
8 9 (3.77%) Angular Developer
8 9 (3.77%) Applications Developer
8 9 (3.77%) Product Manager
8 9 (3.77%) Senior Applications Developer
8 9 (3.77%) Senior Web Applications Developer
8 9 (3.77%) Solutions Architect
8 9 (3.77%) Web Applications Developer
9 8 (3.35%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 68 (28.45%) HTML
2 52 (21.76%) CSS
3 38 (15.90%) AngularJS
4 34 (14.23%) HTML5
5 20 (8.37%) jQuery
6 19 (7.95%) Web Services
7 17 (7.11%) Node.js
8 16 (6.69%) CSS3
8 16 (6.69%) XML
9 15 (6.28%) REST
10 13 (5.44%) Ember.js
10 13 (5.44%) SOAP
10 13 (5.44%) Zend Framework
11 12 (5.02%) React
12 7 (2.93%) Django
12 7 (2.93%) Sass
13 6 (2.51%) JSON
13 6 (2.51%) RESTful
14 5 (2.09%) .NET
14 5 (2.09%) Visualforce
Miscellaneous
1 38 (15.90%) Analytical Skills
2 33 (13.81%) Computer Science
3 29 (12.13%) User Experience
4 25 (10.46%) Virtual Team
5 15 (6.28%) Statistics
6 11 (4.60%) Mathematics
6 11 (4.60%) Mobile App
7 10 (4.18%) Visualisation
8 8 (3.35%) NHS
9 7 (2.93%) Digital Media
9 7 (2.93%) Economics
10 6 (2.51%) Social Media
11 5 (2.09%) Algorithms
11 5 (2.09%) Equities
11 5 (2.09%) Fintech
11 5 (2.09%) Fixed Income
11 5 (2.09%) Physics
12 4 (1.67%) Copywriting
12 4 (1.67%) IVR
12 4 (1.67%) Management Information System
Operating Systems
1 16 (6.69%) Linux
2 5 (2.09%) Apple iOS
2 5 (2.09%) Unix
3 3 (1.26%) Android
4 1 (0.42%) Windows
4 1 (0.42%) Windows Server
Processes & Methodologies
1 88 (36.82%) Agile Software Development
2 47 (19.67%) Business Intelligence
3 35 (14.64%) CRM
4 33 (13.81%) Digital Marketing
4 33 (13.81%) E-Commerce
5 32 (13.39%) Analytics
5 32 (13.39%) Project Management
6 30 (12.55%) Scrum
7 24 (10.04%) OO
8 21 (8.79%) Programme Management
9 20 (8.37%) TDD
10 18 (7.53%) Software Engineering
11 17 (7.11%) ETL
11 17 (7.11%) Web Development
12 16 (6.69%) Stakeholder Management
13 15 (6.28%) Migration
14 14 (5.86%) Front End Development
15 13 (5.44%) Automated Testing
15 13 (5.44%) OOP
16 12 (5.02%) Data Modelling
Programming Languages
1 73 (30.54%) SQL
2 64 (26.78%) JavaScript
3 42 (17.57%) Java
4 33 (13.81%) PHP
5 21 (8.79%) Python
6 16 (6.69%) C#
7 11 (4.60%) TypeScript
8 9 (3.77%) R
8 9 (3.77%) T-SQL
9 6 (2.51%) Ruby
10 5 (2.09%) Apex Code
11 4 (1.67%) SAS Macro
11 4 (1.67%) Scala
11 4 (1.67%) SOQL
12 3 (1.26%) C++
12 3 (1.26%) Go
12 3 (1.26%) MATLAB
12 3 (1.26%) VBA
13 2 (0.84%) PL/SQL
13 2 (0.84%) Shell Script
Qualifications
1 47 (19.67%) Degree
2 3 (1.26%) APMP
2 3 (1.26%) PMI Certification
3 2 (0.84%) PhD
3 2 (0.84%) PMP
4 1 (0.42%) CISSP
4 1 (0.42%) MBA
4 1 (0.42%) Security Cleared
Quality Assurance & Compliance
1 13 (5.44%) QA
2 6 (2.51%) Data Quality
3 4 (1.67%) MiFID
4 2 (0.84%) PCI DSS
5 1 (0.42%) Actionable Recommendations
5 1 (0.42%) Disclosure Scotland
5 1 (0.42%) ISO15022
System Software
1 4 (1.67%) Docker
2 3 (1.26%) Active Directory
Systems Management
1 2 (0.84%) Oozie
2 1 (0.42%) Ansible
2 1 (0.42%) Hadoop YARN
2 1 (0.42%) Nagios
2 1 (0.42%) Opscode Chef
2 1 (0.42%) Puppet
2 1 (0.42%) TeamSite
Vendors
1 29 (12.13%) Google
2 22 (9.21%) SAP
3 20 (8.37%) Microsoft
3 20 (8.37%) Salesforce.com
4 17 (7.11%) Oracle
5 14 (5.86%) Zend
6 11 (4.60%) Adobe
6 11 (4.60%) Tableau
7 9 (3.77%) Facebook
8 7 (2.93%) Salesforce Marketing Cloud
9 5 (2.09%) hybris
9 5 (2.09%) Teradata
10 3 (1.26%) Informatica
11 2 (0.84%) Atlassian
11 2 (0.84%) IBM
11 2 (0.84%) Omniture
11 2 (0.84%) Pega
11 2 (0.84%) Talend
12 1 (0.42%) Alteryx
12 1 (0.42%) Pardot
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