The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Marketing
Rank 76 74 123
Rank change year-on-year
-2 +49
Contract jobs citing Marketing 171 175 130
As % of all contract IT jobs located in the City of London 2.480% 2.269% 1.296%
As % of the General category 4.356% 3.773% 1.944%
Number of daily rates quoted 131 121 93
Average daily rate £375 £363 £325
Average daily rate % change year-on-year
+3.44% +11.53%
90% offered a daily rate of more than £240 £225 £226
10% offered a daily rate of more than £550 £475 £520
UK excluding London average daily rate £375 £325 £325
% change year-on-year
+15.38% -
Number of hourly rates quoted 1 3 4
Average hourly rate £17.50 £15.00 £24.00
Average hourly rate % change year-on-year
+16.66% -37.50%
UK excluding London average hourly rate £26.00 £17.50 £18.75
% change year-on-year
+48.57% -6.66%
All of the General Category
City of London
Contract IT job ads with a match in the
General category
3926 4638 6687
As % of all contract IT jobs located in the City of London 56.94% 60.13% 66.67%
Number of daily rates quoted 2999 3534 5088
Average daily rate £475 £475 £525
Average daily rate % change year-on-year
- -9.52%
90% offered a daily rate of more than £325 £308 £350
10% offered a daily rate of more than £620 £630 £650
UK excluding London average daily rate £380 £375 £375
% change year-on-year
+1.33% -
Number of hourly rates quoted 74 54 93
Average hourly rate £20.00 £20.00 £21.45
Average hourly rate % change year-on-year
- -6.75%
90% offered a hourly rate of more than £11.30 £15.00 £13.00
10% offered a hourly rate of more than £42.47 £42.10 £49.95
UK excluding London average hourly rate £25.00 £25.00 £26.00
% change year-on-year
- -3.84%
Marketing
London

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the City of London region as a proportion of the total demand within the General category.

City of London Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the City of London region.

City of London Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the City of London region over the 3 months to 18 June 2013.

City of London Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the City of London region.

City of London Marketing Hourly Rate Trend

Marketing
Top 30 Related IT Skills

For the 6 months to 18 June 2013, IT contractor jobs across the City of London region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 69 (21.97%) Finance
2 58 (18.47%) SQL
3 57 (18.15%) CRM
4 55 (17.52%) E-Commerce
5 49 (15.61%) Analytics
6 45 (14.33%) Degree
7 42 (13.38%) HTML
8 40 (12.74%) Digital Marketing
9 34 (10.83%) SAS
10 33 (10.51%) CSS
11 30 (9.554%) CMS
12 29 (9.236%) JavaScript
13 28 (8.917%) SAP
13 28 (8.917%) Microsoft
14 27 (8.599%) Project Management
15 26 (8.280%) Business Intelligence
16 24 (7.643%) SQL Server
16 24 (7.643%) Telecoms
17 22 (7.006%) Retail
18 21 (6.688%) Agile Software Development
18 21 (6.688%) Banking
18 21 (6.688%) PHP
18 21 (6.688%) MS Excel
18 21 (6.688%) Customer Insight
19 19 (6.051%) Legal
19 19 (6.051%) Stakeholder Management
19 19 (6.051%) FMCG
19 19 (6.051%) Web Analytics
20 18 (5.732%) Advertising
20 18 (5.732%) Photoshop

Marketing
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT contractor jobs across the City of London region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 42 (13.38%) HTML
2 33 (10.51%) CSS
3 15 (4.777%) Flash
4 14 (4.459%) jQuery
5 12 (3.822%) .NET
6 10 (3.185%) HTML5
7 9 (2.866%) XHTML
7 9 (2.866%) XML
8 6 (1.911%) Middleware
8 6 (1.911%) MDX
8 6 (1.911%) Visualforce
8 6 (1.911%) CSS3
9 5 (1.592%) LAMP
10 4 (1.274%) Symfony
11 3 (0.955%) Mason
11 3 (0.955%) Ajax
11 3 (0.955%) Ruby on Rails
11 3 (0.955%) ASP
11 3 (0.955%) JSP
12 2 (0.637%) Servlets
Application Platforms
1 34 (10.83%) SAS
2 30 (9.554%) CMS
3 12 (3.822%) SharePoint
4 9 (2.866%) Sitecore CMS
5 8 (2.548%) Adobe CQ
5 8 (2.548%) Drupal
6 5 (1.592%) WordPress
6 5 (1.592%) Magento
7 4 (1.274%) IIS
8 3 (0.955%) ElasticSearch
9 2 (0.637%) Lotus Domino
9 2 (0.637%) Apache
9 2 (0.637%) nginx
9 2 (0.637%) Moodle
9 2 (0.637%) Force.com
10 1 (0.318%) Amazon EC2
10 1 (0.318%) SharePoint 2010
10 1 (0.318%) CM System
10 1 (0.318%) Umbraco
10 1 (0.318%) Tomcat
Applications
1 21 (6.688%) MS Excel
2 18 (5.732%) Photoshop
3 13 (4.140%) MS Office
4 11 (3.503%) MS Visio
5 9 (2.866%) MS PowerPoint
6 4 (1.274%) SPSS
7 3 (0.955%) Fireworks
7 3 (0.955%) OmniGraffle
8 2 (0.637%) Adobe Illustrator
8 2 (0.637%) FastStats
9 1 (0.318%) PowerPivot
9 1 (0.318%) Maya
9 1 (0.318%) Adobe Captivate
9 1 (0.318%) Spreadsheet
Business Applications
1 9 (2.866%) SAP Oil and Gas
2 5 (1.592%) SAP BPC
3 4 (1.274%) SiteCatalyst
3 4 (1.274%) Google Analytics
4 3 (0.955%) Dynamics CRM
4 3 (0.955%) WebTrends
5 2 (0.637%) SAP CRM
5 2 (0.637%) SAP Retail
6 1 (0.318%) SAP SD
6 1 (0.318%) Eagle PACE
6 1 (0.318%) SAP FSCM
6 1 (0.318%) SAP PM
6 1 (0.318%) Oracle CRM
6 1 (0.318%) Cognos Business Intelligence
6 1 (0.318%) Remedy ITSM
Communications & Networking
1 11 (3.503%) Internet
2 7 (2.229%) CTI
2 7 (2.229%) HTTP
3 5 (1.592%) Broadband
4 4 (1.274%) Intranet
4 4 (1.274%) Firewall
5 2 (0.637%) WAN
6 1 (0.318%) LAN
6 1 (0.318%) SMS
6 1 (0.318%) SAN
Database & Business Intelligence
1 24 (7.643%) SQL Server
2 17 (5.414%) SQL Server Integration Services
3 15 (4.777%) MySQL
3 15 (4.777%) Data Warehouse
4 10 (3.185%) QlikView
5 9 (2.866%) SQL Server Reporting Services
6 8 (2.548%) MS Access
6 8 (2.548%) Oracle BI EE
7 7 (2.229%) SQL Server Analysis Services
7 7 (2.229%) OLAP
7 7 (2.229%) SQL Server 2005
7 7 (2.229%) BusinessObjects
8 6 (1.911%) Oracle OLAP
9 5 (1.592%) SAP BW
9 5 (1.592%) DataStage
9 5 (1.592%) SAP BI
9 5 (1.592%) SQL Server 2008
9 5 (1.592%) Xcelsius
10 3 (0.955%) Base SAS
11 2 (0.637%) SAS Enterprise Guide
Development Applications
1 9 (2.866%) Selenium
2 7 (2.229%) Axure RP
3 5 (1.592%) Cucumber
3 5 (1.592%) JIRA
3 5 (1.592%) WATIR
3 5 (1.592%) Subversion
4 4 (1.274%) JUnit
4 4 (1.274%) WebDriver
5 3 (0.955%) Balsamiq Mockups
5 3 (0.955%) TestNG
6 2 (0.637%) Team Foundation Server
6 2 (0.637%) SpecFlow
6 2 (0.637%) Visual Studio
6 2 (0.637%) GitHub
7 1 (0.318%) Dreamweaver
7 1 (0.318%) Maven
7 1 (0.318%) FitNesse
7 1 (0.318%) QUnit
7 1 (0.318%) Ant
7 1 (0.318%) TeamCity
General
1 69 (21.97%) Finance
2 24 (7.643%) Telecoms
3 22 (7.006%) Retail
4 21 (6.688%) Banking
5 19 (6.051%) Legal
6 18 (5.732%) Advertising
7 13 (4.140%) Publishing
8 10 (3.185%) Manufacturing
9 9 (2.866%) Electronics
10 7 (2.229%) Billing
11 4 (1.274%) Investment Banking
12 3 (0.955%) Pharmaceutical
12 3 (0.955%) Law
12 3 (0.955%) Multimedia
13 2 (0.637%) French Language
13 2 (0.637%) German Language
13 2 (0.637%) Back Office
13 2 (0.637%) Games
14 1 (0.318%) Retail Banking
14 1 (0.318%) Dutch Language
Job Titles
1 86 (27.39%) Analyst
2 67 (21.34%) Developer
3 41 (13.06%) Business Analyst
4 23 (7.325%) Project Manager
5 19 (6.051%) Consultant
6 17 (5.414%) Architect
7 15 (4.777%) Designer
8 13 (4.140%) Data Analyst
8 13 (4.140%) PHP Developer
9 12 (3.822%) SAS Analyst
10 11 (3.503%) Marketing Analyst
10 11 (3.503%) Senior Analyst
10 11 (3.503%) Senior Developer
11 10 (3.185%) SQL Developer
11 10 (3.185%) Product Manager
11 10 (3.185%) Insight Analyst
12 8 (2.548%) SAS Insight Analyst
12 8 (2.548%) User Experience Designer
12 8 (2.548%) QA Engineer
12 8 (2.548%) Marketing Manager
Miscellaneous
1 19 (6.051%) FMCG
2 15 (4.777%) Social Media
3 10 (3.185%) Computer Science
4 9 (2.866%) Mobile App
4 9 (2.866%) DTV
4 9 (2.866%) Economics
5 8 (2.548%) Mathematics
5 8 (2.548%) Statistics
6 5 (1.592%) iPad
6 5 (1.592%) Cloud Computing
7 4 (1.274%) Copywriting
7 4 (1.274%) Management Information System
8 3 (0.955%) E-Learning
8 3 (0.955%) Graphic Design
8 3 (0.955%) Digital Media
9 2 (0.637%) New Media
9 2 (0.637%) Mobile Payment
9 2 (0.637%) Data Extraction
9 2 (0.637%) Blog
9 2 (0.637%) Social Network
Operating Systems
1 12 (3.822%) Linux
2 9 (2.866%) Windows
3 2 (0.637%) Solaris
3 2 (0.637%) Windows Server 2008
4 1 (0.318%) Windows 7
4 1 (0.318%) Apple iOS
4 1 (0.318%) UNIX
Processes & Methodologies
1 57 (18.15%) CRM
2 55 (17.52%) E-Commerce
3 49 (15.61%) Analytics
4 40 (12.74%) Digital Marketing
5 27 (8.599%) Project Management
6 26 (8.280%) Business Intelligence
7 21 (6.688%) Agile Software Development
7 21 (6.688%) Customer Insight
8 19 (6.051%) Web Analytics
8 19 (6.051%) Stakeholder Management
9 18 (5.732%) B2B
10 17 (5.414%) Scrum
10 17 (5.414%) Business Analysis
11 16 (5.096%) Programme Management
11 16 (5.096%) B2C
12 15 (4.777%) Web Design
13 13 (4.140%) ETL
13 13 (4.140%) Business Development
14 12 (3.822%) TDD
14 12 (3.822%) Statistical Modelling
Programming Languages
1 58 (18.47%) SQL
2 29 (9.236%) JavaScript
3 21 (6.688%) PHP
4 17 (5.414%) Java
5 12 (3.822%) T-SQL
5 12 (3.822%) VBA
6 11 (3.503%) Ruby
7 8 (2.548%) C#
8 6 (1.911%) Python
8 6 (1.911%) Apex Code
9 4 (1.274%) C
9 4 (1.274%) Perl
10 3 (0.955%) VB
11 2 (0.637%) ABAP
11 2 (0.637%) Objective-C
11 2 (0.637%) PL/SQL
12 1 (0.318%) C++
12 1 (0.318%) LotusScript
12 1 (0.318%) ActionScript
12 1 (0.318%) Data Analysis Expressions (DAX)
Qualifications
1 45 (14.33%) Degree
2 6 (1.911%) ISEB
3 3 (0.955%) ISTQB
4 2 (0.637%) PRINCE2 Certification
4 2 (0.637%) MBA
4 2 (0.637%) Security Cleared
5 1 (0.318%) MOS
5 1 (0.318%) CIMA
5 1 (0.318%) PhD
5 1 (0.318%) SC Cleared
5 1 (0.318%) BC Cleared
Quality Assurance & Compliance
1 10 (3.185%) QA
2 3 (0.955%) ISO 9001
2 3 (0.955%) SLA
3 2 (0.637%) Data Quality
4 1 (0.318%) MiFID
4 1 (0.318%) HL7
System Software
1 2 (0.637%) Hyper-V
2 1 (0.318%) VMware Infrastructure
Systems Management
1 7 (2.229%) HP Quality Center
2 1 (0.318%) Puppet
2 1 (0.318%) SCOM
Vendors
1 28 (8.917%) SAP
1 28 (8.917%) Microsoft
2 17 (5.414%) Adobe
3 16 (5.096%) Salesforce.com
4 12 (3.822%) Oracle
5 11 (3.503%) hybris
6 10 (3.185%) Siebel
7 9 (2.866%) Cognos
7 9 (2.866%) Sitecore
8 8 (2.548%) Business Objects
8 8 (2.548%) Google
8 8 (2.548%) Zend
9 7 (2.229%) Teradata
10 6 (1.911%) HP
10 6 (1.911%) Hyperion
11 5 (1.592%) Informatica
11 5 (1.592%) MicroStrategy
11 5 (1.592%) Sybase
11 5 (1.592%) Netezza
11 5 (1.592%) Unica
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Rate: GBP250 to GBP350 per annum
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Rate: £200 - £250 per day
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Rate: £350 - £400 per day
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Rate: £30000 - £35000 per annum + benefits
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Rate: £300 - £350 per day
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Rate: £211 - £320 per day
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Rate: From £350 to £450 per day
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Rate: excellent rates !
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City of London
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Rate: Negotiable
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Rate: £350 - £450 per day
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Rate: £350 - £450 per day
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Rate: £500 - £600 per day
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Rate: £425 - £475 per day
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City, London
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Rate: 60,000 - £65,000 pro rata
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Rate: Negotiable
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