The table below looks at the statistics for WebTrends skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
WebTrends
Rank 142 187 -
Rank change year-on-year
+45 -
Contract jobs citing WebTrends 1 3 0
As % of all contract IT jobs located in the City of London 0.032% 0.059% -
As % of the Business Applications category 0.45% 0.70% -
Number of daily rates quoted 1 2 0
Average daily rate £222 £313 -
Average daily rate % change year-on-year
-28.96% -
UK excluding London average daily rate - £400 £350
% change year-on-year
- +14.28%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
WebTrends
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the City of London region.

Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
220 428 440
As % of all contract IT jobs located in the City of London 7.13% 8.44% 7.41%
Number of daily rates quoted 151 314 283
Average daily rate £480 £475 £450
Average daily rate % change year-on-year
+1.05% +5.55%
90% offered a daily rate of more than £313 £306 £325
10% offered a daily rate of more than £625 £650 £600
UK excluding London average daily rate £425 £425 £413
% change year-on-year
- +3.03%
Number of hourly rates quoted 2 1 4
Average hourly rate £39.50 £45.50 £27.56
Average hourly rate % change year-on-year
-13.18% +65.09%
90% offered a hourly rate of more than £27.10 £45.50 £21.00
10% offered a hourly rate of more than £51.90 £45.50 £30.83
UK excluding London average hourly rate £35.50 £18.00 £26.50
% change year-on-year
+97.22% -32.07%

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the City of London region.

WebTrends Daily Rate Trend in the City of London

WebTrends
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends across the City of London region.

WebTrends Hourly Rate Trend in the City of London

WebTrends
Top 15 Related IT Skills in the City of London

For the 6 months to 13 February 2016, IT contractor jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 1 (50.00%) HTML
1 1 (50.00%) Photoshop
1 1 (50.00%) CSS
1 1 (50.00%) Business Intelligence
1 1 (50.00%) Web Design
1 1 (50.00%) Google
1 1 (50.00%) Marketing
1 1 (50.00%) Google Analytics
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Facebook
1 1 (50.00%) Responsive Web Design
1 1 (50.00%) Analytics
1 1 (50.00%) Campaign Management
1 1 (50.00%) Performance Metrics
1 1 (50.00%) Google Tag Manager

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 13 February 2016, IT contractor jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Applications
1 1 (50.00%) Photoshop
Cloud Services
1 1 (50.00%) Google Analytics
1 1 (50.00%) Google Tag Manager
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Designer
1 1 (50.00%) Digital Designer
1 1 (50.00%) Digital Executive
1 1 (50.00%) Digital Marketing Executive
1 1 (50.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Performance Metrics
Processes & Methodologies
1 1 (50.00%) Analytics
1 1 (50.00%) Business Intelligence
1 1 (50.00%) Campaign Management
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Responsive Web Design
1 1 (50.00%) Web Design
Vendors
1 1 (50.00%) Facebook
1 1 (50.00%) Google