The table below looks at the statistics for WebTrends skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
WebTrends
Rank 181 198 187
Rank change year-on-year
+17 -11
Contract jobs citing WebTrends 5 1 5
As % of all contract IT jobs located in the City of London 0.099% 0.017% 0.088%
As % of the Business Applications category 1.20% 0.22% 1.09%
Number of daily rates quoted 4 1 3
Average daily rate
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of your Daily Rate
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£313 £375 £375
Average daily rate % change year-on-year
-16.66% -
UK excluding London average daily rate £283 £350 £215
% change year-on-year
-19.28% +62.79%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
WebTrends
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the City of London region.

Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
418 452 457
As % of all contract IT jobs located in the City of London 8.25% 7.83% 8.09%
Number of daily rates quoted 300 305 325
Average daily rate £500 £445 £475
Average daily rate % change year-on-year
+12.35% -6.31%
90% offered a daily rate of more than £320 £315 £350
10% offered a daily rate of more than £676 £625 £600
UK excluding London average daily rate £425 £413 £413
% change year-on-year
+3.03% -
Number of hourly rates quoted 2 5 0
Average hourly rate £31.25 £30.83 -
Average hourly rate % change year-on-year
+1.36% -
UK excluding London average hourly rate £18.00 £26.00 £37.80
% change year-on-year
-30.76% -31.21%

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the City of London region.

WebTrends Daily Rate Trend in the City of London

WebTrends
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends across the City of London region over the 3 months to 5 March 2015.

WebTrends Daily Rate Histogram in the City of London

WebTrends
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends across the City of London region.

WebTrends Hourly Rate Trend in the City of London

WebTrends
Top 30 Related IT Skills in the City of London

For the 6 months to 5 March 2015, IT contractor jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 8 (88.89%) Google Analytics
1 8 (88.89%) Google
1 8 (88.89%) Analytics
2 5 (55.56%) Web Analytics
3 4 (44.44%) Marketing
4 3 (33.33%) SiteCatalyst
4 3 (33.33%) Omniture
4 3 (33.33%) HTML
4 3 (33.33%) Finance
5 2 (22.22%) Content Management
5 2 (22.22%) CMS
5 2 (22.22%) Adobe
5 2 (22.22%) JavaScript
6 1 (11.11%) Oracle
6 1 (11.11%) Photoshop
6 1 (11.11%) CSS
6 1 (11.11%) MS Excel
6 1 (11.11%) ETL
6 1 (11.11%) SAS
6 1 (11.11%) SLA
6 1 (11.11%) Microsoft
6 1 (11.11%) TeamSite
6 1 (11.11%) Java
6 1 (11.11%) Service Management
6 1 (11.11%) Financial Institution
6 1 (11.11%) SEO
6 1 (11.11%) BBC
6 1 (11.11%) Scrum
6 1 (11.11%) Objective-C
6 1 (11.11%) Agile Software Development

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 5 March 2015, IT contractor jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) CMS
2 1 (11.11%) SAS
2 1 (11.11%) TeamSite
2 1 (11.11%) Adobe CQ
2 1 (11.11%) Drupal
2 1 (11.11%) WordPress
2 1 (11.11%) Kentico
Applications
1 1 (11.11%) Photoshop
1 1 (11.11%) MS Excel
1 1 (11.11%) MS PowerPoint
Business Applications
1 8 (88.89%) Google Analytics
2 3 (33.33%) SiteCatalyst
Database & Business Intelligence
1 1 (11.11%) Oracle Database
1 1 (11.11%) Oracle Database 11g
1 1 (11.11%) Base SAS
1 1 (11.11%) SAS Enterprise Guide
Development Applications
1 1 (11.11%) JIRA
General
1 4 (44.44%) Marketing
2 3 (33.33%) Finance
3 1 (11.11%) Financial Institution
3 1 (11.11%) Publishing
Job Titles
1 4 (44.44%) Analyst
2 1 (11.11%) Consultant
2 1 (11.11%) Senior Analyst
2 1 (11.11%) Web Designer
2 1 (11.11%) Data Manager
2 1 (11.11%) SAS Analyst
2 1 (11.11%) Performance Analyst
2 1 (11.11%) Web Analyst
2 1 (11.11%) Data Analytics Manager
2 1 (11.11%) Copywriter
2 1 (11.11%) Designer
2 1 (11.11%) Content Manager
2 1 (11.11%) Web Analytics Consultant
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 1 (11.11%) CSS
2 1 (11.11%) HTML5
Miscellaneous
1 1 (11.11%) BBC
1 1 (11.11%) Mobile App
1 1 (11.11%) User Experience
1 1 (11.11%) Digital Media
Operating Systems
1 1 (11.11%) Android
1 1 (11.11%) Apple iOS
Processes & Methodologies
1 8 (88.89%) Analytics
2 5 (55.56%) Web Analytics
3 2 (22.22%) Content Management
4 1 (11.11%) ETL
4 1 (11.11%) Service Management
4 1 (11.11%) SEO
4 1 (11.11%) Scrum
4 1 (11.11%) Agile Software Development
4 1 (11.11%) Information Management
4 1 (11.11%) Mobile Application Development
4 1 (11.11%) Visual Analytics
4 1 (11.11%) Data Analytics
4 1 (11.11%) User Acceptance Testing
4 1 (11.11%) Performance Management
4 1 (11.11%) Web Accessibility
4 1 (11.11%) Online Marketing
4 1 (11.11%) Information Architecture
Programming Languages
1 2 (22.22%) JavaScript
2 1 (11.11%) Java
2 1 (11.11%) Objective-C
Qualifications
1 1 (11.11%) Degree
1 1 (11.11%) Security Cleared
Quality Assurance & Compliance
1 1 (11.11%) SLA
Vendors
1 8 (88.89%) Google
2 3 (33.33%) Omniture
3 2 (22.22%) Adobe
4 1 (11.11%) Oracle
4 1 (11.11%) Microsoft
4 1 (11.11%) Unica