The first table below looks at the demand for WebTrends skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited WebTrends over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
WebTrends
Rank 178 218 217
Rank change year-on-year
+40 -1
Contract jobs citing WebTrends 14 2 9
As % of all contract IT jobs located in the City of London 0.24% 0.028% 0.12%
As % of the Business Applications category 2.78% 0.33% 1.35%
Number of daily rates quoted 3 1 5
Average daily rate
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of your Daily Rate
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£401 £375 £300
Average daily rate % change year-on-year
+6.93% +25.00%
UK excluding London average daily rate £300 £390 £193
% change year-on-year
-23.07% +102.59%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Business Applications Category
City of London
Contract IT job ads with a match in the
Business Applications category
504 610 668
As % of all contract IT jobs located in the City of London 8.75% 8.61% 8.58%
Number of daily rates quoted 342 431 487
Average daily rate £475 £450 £475
Average daily rate % change year-on-year
+5.55% -5.26%
90% offered a daily rate of more than £300 £325 £350
10% offered a daily rate of more than £600 £625 £625
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 4 10 6
Average hourly rate £32.03 £15.00 £48.00
Average hourly rate % change year-on-year
+113.53% -68.75%
90% offered a hourly rate of more than £23.87 £12.40 £41.05
10% offered a hourly rate of more than £32.82 £32.58 £62.95
UK excluding London average hourly rate £32.50 £20.00 £28.75
% change year-on-year
+62.50% -30.43%
WebTrends
London

WebTrends
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing WebTrends across the City of London region as a proportion of the total demand within the Business Applications category.

WebTrends Jobs Demand Trend in the City of London

WebTrends
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing WebTrends across the City of London region.

WebTrends Daily Rate Trend in the City of London

WebTrends
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing WebTrends across the City of London region over the 3 months to 1 August 2014.

WebTrends Daily Rate Histogram in the City of London

WebTrends
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing WebTrends across the City of London region.

WebTrends Hourly Rate Trend in the City of London

WebTrends
Top 30 Related IT Skills in the City of London

For the 6 months to 1 August 2014, IT contractor jobs across the City of London region citing WebTrends also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends.

1 13 (86.67%) Project Management
1 13 (86.67%) Games
1 13 (86.67%) Marketing
1 13 (86.67%) Analytics
2 12 (80.00%) QA
3 11 (73.33%) Blog
3 11 (73.33%) QlikView
3 11 (73.33%) BMC PATROL
3 11 (73.33%) IBM Notes
3 11 (73.33%) CRM
3 11 (73.33%) Microsoft
3 11 (73.33%) Lotus
3 11 (73.33%) Danish Language
3 11 (73.33%) Social Media
3 11 (73.33%) Marketing Strategy
3 11 (73.33%) New Media
3 11 (73.33%) Online Games
3 11 (73.33%) User Acceptance Testing
3 11 (73.33%) Online Marketing
4 2 (13.33%) Kanban
4 2 (13.33%) SiteCatalyst
4 2 (13.33%) Qualitative Analysis
4 2 (13.33%) Big Data
4 2 (13.33%) Customer Insight
4 2 (13.33%) PRINCE
4 2 (13.33%) Data Warehouse
4 2 (13.33%) PRINCE2
4 2 (13.33%) Scrum
4 2 (13.33%) Google Analytics
4 2 (13.33%) Publishing

WebTrends
Top Related IT Skills in the City of London by Category

For the 6 months to 1 August 2014, IT contractor jobs across the City of London region citing WebTrends also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited WebTrends. Up to 20 skills are shown per category.

Application Platforms
1 11 (73.33%) IBM Notes
Applications
1 1 (6.67%) Adobe Illustrator
1 1 (6.67%) Photoshop
Business Applications
1 2 (13.33%) SiteCatalyst
1 2 (13.33%) Google Analytics
Database & Business Intelligence
1 11 (73.33%) QlikView
2 2 (13.33%) Big Data
2 2 (13.33%) Data Warehouse
3 1 (6.67%) Hadoop
General
1 13 (86.67%) Games
1 13 (86.67%) Marketing
2 11 (73.33%) Danish Language
3 2 (13.33%) Publishing
3 2 (13.33%) Retail
Job Titles
1 2 (13.33%) Project Manager
2 1 (6.67%) Data Manager
2 1 (6.67%) Data Analytics Manager
2 1 (6.67%) Visual Designer
2 1 (6.67%) Head of Development
2 1 (6.67%) Designer
2 1 (6.67%) Head of Software Development
2 1 (6.67%) Customer Insight Manager
Libraries, Frameworks & Software Standards
1 1 (6.67%) XHTML
1 1 (6.67%) HTML
1 1 (6.67%) .NET
1 1 (6.67%) ASP.NET
1 1 (6.67%) CSS
1 1 (6.67%) ASP.NET MVC
Miscellaneous
1 11 (73.33%) Blog
1 11 (73.33%) Social Media
1 11 (73.33%) New Media
1 11 (73.33%) Online Games
Processes & Methodologies
1 13 (86.67%) Project Management
1 13 (86.67%) Analytics
2 11 (73.33%) CRM
2 11 (73.33%) Marketing Strategy
2 11 (73.33%) User Acceptance Testing
2 11 (73.33%) Online Marketing
3 2 (13.33%) Kanban
3 2 (13.33%) Qualitative Analysis
3 2 (13.33%) Customer Insight
3 2 (13.33%) PRINCE
3 2 (13.33%) PRINCE2
3 2 (13.33%) Scrum
3 2 (13.33%) Stakeholder Management
4 1 (6.67%) Web Design
4 1 (6.67%) Agile Software Development
4 1 (6.67%) MVC
4 1 (6.67%) Data Analytics
4 1 (6.67%) Responsive Web Design
4 1 (6.67%) Web Development
Programming Languages
1 1 (6.67%) C#
1 1 (6.67%) JavaScript
1 1 (6.67%) SQL
Quality Assurance & Compliance
1 12 (80.00%) QA
Systems Management
1 11 (73.33%) BMC PATROL
Vendors
1 11 (73.33%) Microsoft
1 11 (73.33%) Lotus
2 2 (13.33%) Omniture
2 2 (13.33%) Google
3 1 (6.67%) Teradata
3 1 (6.67%) Adobe
3 1 (6.67%) MicroStrategy
3 1 (6.67%) Oracle
3 1 (6.67%) Business Objects
3 1 (6.67%) Tableau