The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Coventry region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Social Media
Rank 32 - -
Rank change year-on-year
- 0
Contract jobs citing Social Media 5 0 0
As % of all contract IT jobs located in Coventry 1.71% - -
As % of the Miscellaneous category 5.95% - -
Number of daily rates quoted 2 0 0
Average daily rate
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of your Daily Rate
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£238 - -
UK excluding London average daily rate £338 £325 £325
% change year-on-year
+3.84% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £12.50 £32.50
% change year-on-year
+40.00% -61.53%
Social Media
West Midlands

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Coventry region.

Miscellaneous Category
Coventry
Contract IT job ads with a match in the
Miscellaneous category
84 74 45
As % of all contract IT jobs located in Coventry 28.67% 26.15% 16.13%
Number of daily rates quoted 42 25 22
Average daily rate £375 £413 £350
Average daily rate % change year-on-year
-9.09% +17.85%
90% offered a daily rate of more than £225 £250 £277
10% offered a daily rate of more than £522 £500 £450
UK excluding London average daily rate £363 £350 £350
% change year-on-year
+3.57% -
Number of hourly rates quoted 8 13 3
Average hourly rate £28.50 £17.48 £13.00
Average hourly rate % change year-on-year
+63.09% +34.42%
90% offered a hourly rate of more than £16.85 £12.50 £12.20
10% offered a hourly rate of more than £35.50 £37.80 £26.60
UK excluding London average hourly rate £17.25 £19.00 £20.00
% change year-on-year
-9.21% -5.00%

Social Media
Jobs Demand Trend in Coventry

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Coventry region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Coventry

Social Media
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Coventry region.

Social Media Daily Rate Trend in Coventry

Social Media
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Coventry region.

Social Media Hourly Rate Trend in Coventry

Social Media
Top 30 Related IT Skills in Coventry

For the 6 months to 26 November 2014, IT contractor jobs across the Coventry region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (62.50%) Marketing
2 3 (37.50%) Agile Software Development
2 3 (37.50%) Digital Marketing
3 2 (25.00%) SEO
3 2 (25.00%) Automotive
3 2 (25.00%) CMS
3 2 (25.00%) HTML
3 2 (25.00%) Security Cleared
3 2 (25.00%) Facebook
3 2 (25.00%) Twitter
4 1 (12.50%) Analytics
4 1 (12.50%) Mobile App
4 1 (12.50%) User Experience
4 1 (12.50%) Adobe Creative Suite
4 1 (12.50%) Digital Content Management
4 1 (12.50%) SharePoint 2010
4 1 (12.50%) Content Management
4 1 (12.50%) Google
4 1 (12.50%) Pay per click
4 1 (12.50%) Business Development
4 1 (12.50%) Copywriting
4 1 (12.50%) Use Case
4 1 (12.50%) Google Analytics
4 1 (12.50%) Web Services
4 1 (12.50%) XML
4 1 (12.50%) PRINCE2
4 1 (12.50%) Windows
4 1 (12.50%) CRM
4 1 (12.50%) SharePoint
4 1 (12.50%) Microsoft

Social Media
Top Related IT Skills in Coventry by Category

For the 6 months to 26 November 2014, IT contractor jobs across the Coventry region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
2 1 (12.50%) SharePoint 2010
2 1 (12.50%) SharePoint
Applications
1 1 (12.50%) Adobe Creative Suite
Business Applications
1 1 (12.50%) Google Analytics
Communications & Networking
1 1 (12.50%) Intranet
1 1 (12.50%) Internet
General
1 5 (62.50%) Marketing
2 2 (25.00%) Automotive
3 1 (12.50%) Legal
3 1 (12.50%) Telecoms
Job Titles
1 3 (37.50%) Coordinator
2 2 (25.00%) Project Manager
2 2 (25.00%) Content Manager
3 1 (12.50%) Communications Officer
3 1 (12.50%) Business Manager
3 1 (12.50%) Business Development Manager
3 1 (12.50%) Junior Project Manager
3 1 (12.50%) Junior
3 1 (12.50%) Development Manager
Libraries, Frameworks & Software Standards
1 2 (25.00%) HTML
2 1 (12.50%) Web Services
2 1 (12.50%) XML
Miscellaneous
1 1 (12.50%) Mobile App
1 1 (12.50%) User Experience
1 1 (12.50%) Copywriting
1 1 (12.50%) NHS
Operating Systems
1 1 (12.50%) Windows
1 1 (12.50%) Mac OS X
Processes & Methodologies
1 3 (37.50%) Agile Software Development
1 3 (37.50%) Digital Marketing
2 2 (25.00%) SEO
3 1 (12.50%) Analytics
3 1 (12.50%) Digital Content Management
3 1 (12.50%) Content Management
3 1 (12.50%) Pay per click
3 1 (12.50%) Business Development
3 1 (12.50%) Use Case
3 1 (12.50%) PRINCE2
3 1 (12.50%) CRM
3 1 (12.50%) Project Management
Qualifications
1 2 (25.00%) Security Cleared
2 1 (12.50%) PRINCE2 Practitioner
Vendors
1 2 (25.00%) Facebook
1 2 (25.00%) Twitter
2 1 (12.50%) Google
2 1 (12.50%) Microsoft
2 1 (12.50%) Adobe
2 1 (12.50%) Salesforce.com