The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Coventry region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Social Media
Rank 54 41 38
Rank change year-on-year
-13 -3
Contract jobs citing Social Media 3 7 2
As % of all contract IT jobs located in Coventry 0.53% 1.94% 0.54%
As % of the Miscellaneous category 1.68% 8.14% 2.50%
Number of daily rates quoted 1 7 1
Median daily rate £185 £650 £225
Median daily rate % change year-on-year
-71.53% +188.88%
UK excluding London median daily rate £350 £475 £290
% change year-on-year
-26.31% +63.79%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £27.50
UK excluding London median hourly rate £18.00 £13.75 £17.50
% change year-on-year
+30.90% -21.42%
Social Media
West Midlands

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Coventry region.

Miscellaneous Category
Coventry
Contract IT job ads with a match in the
Miscellaneous category
179 86 80
As % of all contract IT jobs located in Coventry 31.35% 23.82% 21.62%
Number of daily rates quoted 130 53 26
Median daily rate £400 £500 £351
Median daily rate % change year-on-year
-20.00% +42.39%
90% offered a daily rate of more than £254 £279 £225
10% offered a daily rate of more than £600 £650 £550
UK excluding London median daily rate £375 £377 £350
% change year-on-year
-0.53% +7.71%
Number of hourly rates quoted 10 14 19
Median hourly rate £15.00 £19.00 £31.50
Median hourly rate % change year-on-year
-21.05% -39.68%
90% offered a hourly rate of more than £11.90 £9.92 £23.05
10% offered a hourly rate of more than £112.00 £34.08 £42.00
UK excluding London median hourly rate £21.00 £18.88 £17.50
% change year-on-year
+11.22% +7.88%

Social Media
Jobs Demand Trend in Coventry

The demand trend of contract jobs across the Coventry region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Coventry

Social Media
Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Coventry region.

Social Media Daily Rate Trend in Coventry

Social Media
Hourly Rate Trend in Coventry

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Coventry region.

Social Media Hourly Rate Trend in Coventry

Social Media
Top 4 Related IT Skills in Coventry

For the 6 months to 29 September 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Social Media.

1 2 (66.67%) Project Management
1 2 (66.67%) Marketing
1 2 (66.67%) Infographics
2 1 (33.33%) Intranet

Social Media
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Communications & Networking
1 1 (33.33%) Intranet
General
1 2 (66.67%) Marketing
Job Titles
1 1 (33.33%) Social Media Specialist
Processes & Methodologies
1 2 (66.67%) Infographics
1 2 (66.67%) Project Management