The table below looks at the prevalence of the term Social Media in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 113 101 104
Rank change year-on-year
-12 +3
Contract jobs citing Social Media 12 10 7
As % of all contract IT jobs located in the West Midlands 0.46% 0.46% 0.33%
As % of the Miscellaneous category 1.70% 1.67% 1.21%
Number of daily rates quoted 8 7 4
Average daily rate £560 £500 £410
Average daily rate % change year-on-year
+12.00% +21.95%
90% offered a daily rate of more than £375 £265 £176
10% offered a daily rate of more than £600 £521 £438
UK excluding London average daily rate £363 £350 £375
% change year-on-year
+3.57% -6.66%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £9.00
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Contract IT job ads with a match in the
Miscellaneous category
706 598 579
As % of all contract IT jobs located in the West Midlands 27.21% 27.42% 27.35%
Number of daily rates quoted 429 329 312
Average daily rate £375 £350 £325
Average daily rate % change year-on-year
+7.14% +7.69%
90% offered a daily rate of more than £200 £192 £200
10% offered a daily rate of more than £525 £530 £450
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 31 66 47
Average hourly rate £15.80 £22.50 £17.50
Average hourly rate % change year-on-year
-29.77% +28.57%
90% offered a hourly rate of more than £11.00 £12.00 £11.99
10% offered a hourly rate of more than £37.00 £35.00 £37.50
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Social Media
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the West Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the West Midlands region.

Social Media Daily Rate Trend in the West Midlands

Social Media
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the West Midlands region over the 3 months to 14 February 2016.

Social Media Daily Rate Histogram in the West Midlands

Social Media
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the West Midlands region.

Social Media Hourly Rate Trend in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham 0 6 £570 +107.27% 5
Shropshire - 5 £450 -
Coventry -13 1 £375 -25.00% 2
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 14 February 2016, IT contractor jobs across the West Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 23 (82.14%) Agile Software Development
2 15 (53.57%) Finance
3 14 (50.00%) SAP
3 14 (50.00%) Enterprise Architecture
4 12 (42.86%) SOA
5 11 (39.29%) TOGAF
6 10 (35.71%) SEO
6 10 (35.71%) Publishing
7 9 (32.14%) Legal
7 9 (32.14%) Service Management
7 9 (32.14%) Process Management
7 9 (32.14%) Microsoft
7 9 (32.14%) ERP
7 9 (32.14%) ITIL
7 9 (32.14%) SaaS
7 9 (32.14%) PaaS
7 9 (32.14%) Process Improvement
7 9 (32.14%) Web Application Development
7 9 (32.14%) IaaS
7 9 (32.14%) Zachman Framework
7 9 (32.14%) User Experience
8 8 (28.57%) SharePoint
9 7 (25.00%) Management Information System
9 7 (25.00%) Web Usability
10 6 (21.43%) Content Management
10 6 (21.43%) Oracle
11 5 (17.86%) CRM
11 5 (17.86%) Business Intelligence
11 5 (17.86%) BPR
11 5 (17.86%) Migration

Social Media
Top Related IT Skills in the West Midlands by Category

For the 6 months to 14 February 2016, IT contractor jobs across the West Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 8 (28.57%) SharePoint
2 4 (14.29%) BizTalk Server
3 2 (7.14%) SAS
4 1 (3.57%) Adobe Experience Manager
4 1 (3.57%) CMS
4 1 (3.57%) Confluence
4 1 (3.57%) Joomla!
4 1 (3.57%) SharePoint 2010
4 1 (3.57%) WordPress
Applications
1 2 (7.14%) SPSS
2 1 (3.57%) MS PowerPoint
2 1 (3.57%) MS Project
2 1 (3.57%) Photoshop
Cloud Services
1 9 (32.14%) IaaS
1 9 (32.14%) PaaS
1 9 (32.14%) SaaS
Database & Business Intelligence
1 3 (10.71%) Data Warehouse
2 2 (7.14%) Apache Hive
2 2 (7.14%) Big Data
2 2 (7.14%) BusinessObjects
2 2 (7.14%) Hadoop
2 2 (7.14%) Oracle Database
2 2 (7.14%) SAP HANA
3 1 (3.57%) DTS
3 1 (3.57%) SQL Server
3 1 (3.57%) SQL Server Integration Services
Development Applications
1 2 (7.14%) JIRA
2 1 (3.57%) Git (software)
2 1 (3.57%) JIRA Agile
General
1 15 (53.57%) Finance
2 10 (35.71%) Publishing
3 9 (32.14%) Legal
4 3 (10.71%) Banking
4 3 (10.71%) Retail
Job Titles
1 13 (46.43%) Architect
2 11 (39.29%) Designer
3 9 (32.14%) Enterprise Architect
4 6 (21.43%) TOGAF Architect
4 6 (21.43%) TOGAF Enterprise Architect
4 6 (21.43%) Zachman Architect
5 3 (10.71%) Senior Architect
5 3 (10.71%) Senior Solutions Architect
5 3 (10.71%) Solutions Architect
6 2 (7.14%) Digital Content Designer
6 2 (7.14%) Digital Designer
6 2 (7.14%) Senior Designer
6 2 (7.14%) Senior Digital Content Designer
6 2 (7.14%) Senior Digital Designer
7 1 (3.57%) Business Intelligence Architect
7 1 (3.57%) Digital Analyst
7 1 (3.57%) Digital Business Analyst
7 1 (3.57%) Hadoop Architect
7 1 (3.57%) SAP BI Architect
7 1 (3.57%) Teradata Architect
Libraries, Frameworks & Software Standards
1 3 (10.71%) HTML
1 3 (10.71%) Middleware
1 3 (10.71%) SAP PI
1 3 (10.71%) XML
2 2 (7.14%) HTML5
3 1 (3.57%) .NET
3 1 (3.57%) Ajax
3 1 (3.57%) AngularJS
3 1 (3.57%) CSS
3 1 (3.57%) CSS3
3 1 (3.57%) EDI
3 1 (3.57%) jQuery
3 1 (3.57%) JSON
3 1 (3.57%) KnockoutJS
3 1 (3.57%) REST
3 1 (3.57%) SOAP
3 1 (3.57%) Web Services
Miscellaneous
1 9 (32.14%) User Experience
2 7 (25.00%) Management Information System
3 3 (10.71%) Analytical Skills
3 3 (10.71%) Data Centre
3 3 (10.71%) Digital Media
3 3 (10.71%) Enterprise Software
3 3 (10.71%) Foreign Exchange (FX)
3 3 (10.71%) SCADA
4 2 (7.14%) Statistics
5 1 (3.57%) Computer Science
Operating Systems
1 2 (7.14%) Unix
Processes & Methodologies
1 23 (82.14%) Agile Software Development
2 14 (50.00%) Enterprise Architecture
3 12 (42.86%) SOA
4 11 (39.29%) TOGAF
5 10 (35.71%) SEO
6 9 (32.14%) ERP
6 9 (32.14%) ITIL
6 9 (32.14%) Process Improvement
6 9 (32.14%) Process Management
6 9 (32.14%) Service Management
6 9 (32.14%) Web Application Development
6 9 (32.14%) Zachman Framework
7 7 (25.00%) Web Usability
8 6 (21.43%) Content Management
9 5 (17.86%) Analytics
9 5 (17.86%) BPR
9 5 (17.86%) Business Intelligence
9 5 (17.86%) CRM
9 5 (17.86%) Migration
10 4 (14.29%) Stakeholder Management
Programming Languages
1 4 (14.29%) Java
1 4 (14.29%) JavaScript
2 2 (7.14%) MATLAB
2 2 (7.14%) Perl
2 2 (7.14%) PL/SQL
2 2 (7.14%) Python
2 2 (7.14%) R
2 2 (7.14%) SQL
3 1 (3.57%) ActionScript
3 1 (3.57%) ActionScript 2.0
3 1 (3.57%) C#
3 1 (3.57%) VB
3 1 (3.57%) XPath
Qualifications
1 2 (7.14%) Degree
2 1 (3.57%) DV Cleared
2 1 (3.57%) SC Cleared
2 1 (3.57%) Security Cleared
Quality Assurance & Compliance
1 3 (10.71%) Solvency II
2 2 (7.14%) Data Quality
3 1 (3.57%) QA
Vendors
1 14 (50.00%) SAP
2 9 (32.14%) Microsoft
3 6 (21.43%) Oracle
4 4 (14.29%) Adobe
5 3 (10.71%) FatWire
5 3 (10.71%) Guidewire
5 3 (10.71%) hybris
5 3 (10.71%) MuleSoft
5 3 (10.71%) Pega
5 3 (10.71%) Sitecore
6 2 (7.14%) IBM
6 2 (7.14%) Tableau
6 2 (7.14%) Teradata