The table below looks at the prevalence of the term Social Media in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 88 106 105
Rank change year-on-year
+18 -1
Contract jobs citing Social Media 26 5 4
As % of all contract IT jobs located in the West Midlands 1.03% 0.24% 0.17%
As % of the Miscellaneous category 5.25% 1.21% 0.94%
Number of daily rates quoted 13 3 3
Average daily rate
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£450 £320 £160
Average daily rate % change year-on-year
+40.62% +100.00%
90% offered a daily rate of more than £193 £145 £148
10% offered a daily rate of more than £498 £359 £272
UK excluding London average daily rate £325 £320 £300
% change year-on-year
+1.56% +6.66%
Number of hourly rates quoted 4 0 0
Average hourly rate £22.15 - -
UK excluding London average hourly rate £12.00 £21.50 £15.00
% change year-on-year
-44.18% +43.33%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Contract IT job ads with a match in the
Miscellaneous category
495 413 425
As % of all contract IT jobs located in the West Midlands 19.57% 19.61% 18.49%
Number of daily rates quoted 233 213 203
Average daily rate £350 £315 £349
Average daily rate % change year-on-year
+11.11% -9.67%
90% offered a daily rate of more than £200 £189 £180
10% offered a daily rate of more than £490 £490 £450
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 39 27 34
Average hourly rate £19.50 £17.25 £28.00
Average hourly rate % change year-on-year
+13.04% -38.39%
90% offered a hourly rate of more than £11.00 £10.62 £11.00
10% offered a hourly rate of more than £35.00 £30.25 £50.00
UK excluding London average hourly rate £19.50 £17.69 £29.00
% change year-on-year
+10.23% -39.00%

Social Media
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the West Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the West Midlands region.

Social Media Daily Rate Trend in the West Midlands

Social Media
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the West Midlands region over the 3 months to 27 August 2014.

Social Media Daily Rate Histogram in the West Midlands

Social Media
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the West Midlands region.

Social Media Hourly Rate Trend in the West Midlands

Social Media
Hourly Rate Histogram in the West Midlands

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Social Media across the West Midlands region over the 3 months to 27 August 2014.

Social Media Hourly Rate Histogram in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +13 19 £475 +36.69% 3
Warwickshire -10 1 - - 1
Worcestershire - - - - 1
Staffordshire - - - -
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 August 2014, IT contractor jobs across the West Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 19 (51.35%) Intranet
2 14 (37.84%) Web Services
3 12 (32.43%) Publishing
4 11 (29.73%) Project Management
5 10 (27.03%) Content Management
6 9 (24.32%) Degree
6 9 (24.32%) CMS
7 8 (21.62%) Marketing
7 8 (21.62%) MS Office
7 8 (21.62%) Microsoft
8 7 (18.92%) SharePoint
8 7 (18.92%) Scrum
9 6 (16.22%) Photoshop
9 6 (16.22%) Agile Software Development
9 6 (16.22%) Adobe
9 6 (16.22%) SEO
9 6 (16.22%) WordPress
10 5 (13.51%) Computer Science
10 5 (13.51%) Agile Project Management
10 5 (13.51%) Stakeholder Management
10 5 (13.51%) Automotive
10 5 (13.51%) Google
11 4 (10.81%) Freedom of Information
11 4 (10.81%) XML
11 4 (10.81%) HTML
11 4 (10.81%) Spreadsheet
11 4 (10.81%) Digital Marketing
12 3 (8.11%) Use Case
12 3 (8.11%) Google Analytics
12 3 (8.11%) Analytics

Social Media
Top Related IT Skills in the West Midlands by Category

For the 6 months to 27 August 2014, IT contractor jobs across the West Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 9 (24.32%) CMS
2 7 (18.92%) SharePoint
3 6 (16.22%) WordPress
Applications
1 8 (21.62%) MS Office
2 6 (16.22%) Photoshop
3 4 (10.81%) Spreadsheet
4 3 (8.11%) MS Excel
5 1 (2.70%) Adobe Illustrator
Business Applications
1 3 (8.11%) Google Analytics
Communications & Networking
1 19 (51.35%) Intranet
2 3 (8.11%) Internet
Database & Business Intelligence
1 1 (2.70%) MySQL
1 1 (2.70%) SQLite
Development Applications
1 1 (2.70%) Eclipse
1 1 (2.70%) Subversion
General
1 12 (32.43%) Publishing
2 8 (21.62%) Marketing
3 5 (13.51%) Automotive
4 3 (8.11%) Finance
5 1 (2.70%) Telecoms
5 1 (2.70%) Law
5 1 (2.70%) Advertising
5 1 (2.70%) Banking
5 1 (2.70%) Retail
Job Titles
1 5 (13.51%) Graduate
2 4 (10.81%) Developer
2 4 (10.81%) Database Developer
2 4 (10.81%) Graduate Developer
3 3 (8.11%) Content Editor
3 3 (8.11%) Applications Manager
3 3 (8.11%) Web Manager
4 2 (5.41%) Web Team Leader
4 2 (5.41%) Junior Project Manager
4 2 (5.41%) Communications Officer
4 2 (5.41%) Team Leader
4 2 (5.41%) Project Manager
4 2 (5.41%) Junior
5 1 (2.70%) Software Engineer
5 1 (2.70%) Consultant
5 1 (2.70%) Development Manager
5 1 (2.70%) Business Development Manager
5 1 (2.70%) Senior Software Engineer
5 1 (2.70%) Communications Manager
5 1 (2.70%) Business Manager
Libraries, Frameworks & Software Standards
1 14 (37.84%) Web Services
2 4 (10.81%) XML
2 4 (10.81%) HTML
3 1 (2.70%) SOAP
3 1 (2.70%) Cocoa
3 1 (2.70%) Ajax
3 1 (2.70%) JSON
3 1 (2.70%) jQuery
3 1 (2.70%) HTML5
3 1 (2.70%) iOS SDK
3 1 (2.70%) REST
3 1 (2.70%) Cocoa Touch
3 1 (2.70%) UIKit
Miscellaneous
1 5 (13.51%) Computer Science
2 4 (10.81%) Freedom of Information
3 2 (5.41%) NHS
4 1 (2.70%) GIS
4 1 (2.70%) Management Information System
4 1 (2.70%) Copywriting
4 1 (2.70%) Blog
4 1 (2.70%) RIA
4 1 (2.70%) Mobile App
Operating Systems
1 1 (2.70%) Windows
1 1 (2.70%) Mac OS X
1 1 (2.70%) Apple iOS
Processes & Methodologies
1 11 (29.73%) Project Management
2 10 (27.03%) Content Management
3 7 (18.92%) Scrum
4 6 (16.22%) Agile Software Development
4 6 (16.22%) SEO
5 5 (13.51%) Agile Project Management
5 5 (13.51%) Stakeholder Management
6 4 (10.81%) Digital Marketing
7 3 (8.11%) Use Case
7 3 (8.11%) Analytics
7 3 (8.11%) User Stories
8 2 (5.41%) Pay per click
8 2 (5.41%) ITSM
9 1 (2.70%) PRINCE2
9 1 (2.70%) CRM
9 1 (2.70%) Migration
9 1 (2.70%) Business Development
9 1 (2.70%) Matrix Management
9 1 (2.70%) Software Engineering
9 1 (2.70%) Time Management
Programming Languages
1 1 (2.70%) JavaScript
1 1 (2.70%) PHP
1 1 (2.70%) Objective-C
Qualifications
1 9 (24.32%) Degree
2 2 (5.41%) Security Cleared
3 1 (2.70%) CIPD
3 1 (2.70%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (2.70%) QA
Vendors
1 8 (21.62%) Microsoft
2 6 (16.22%) Adobe
3 5 (13.51%) Google
4 3 (8.11%) Facebook
4 3 (8.11%) Twitter
5 1 (2.70%) Salesforce.com