The table below looks at the prevalence of the term Social Media in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Social Media
Rank 97 106 100
Rank change year-on-year
+9 -6
Contract jobs citing Social Media 14 5 1
As % of all contract IT jobs located in the West Midlands 0.65% 0.24% 0.055%
As % of the Miscellaneous category 2.43% 0.98% 0.25%
Number of daily rates quoted 9 3 1
Average daily rate
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£400 £410 £350
Average daily rate % change year-on-year
-2.43% +17.14%
UK excluding London average daily rate £420 £371 £250
% change year-on-year
+13.13% +48.50%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.50 £11.71 £14.94
% change year-on-year
-1.81% -21.58%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Contract IT job ads with a match in the
Miscellaneous category
577 509 407
As % of all contract IT jobs located in the West Midlands 26.63% 24.41% 22.24%
Number of daily rates quoted 329 296 201
Average daily rate £350 £325 £300
Average daily rate % change year-on-year
+7.69% +8.33%
90% offered a daily rate of more than £200 £213 £210
10% offered a daily rate of more than £500 £450 £400
UK excluding London average daily rate £365 £350 £338
% change year-on-year
+4.28% +3.70%
Number of hourly rates quoted 58 36 56
Average hourly rate £22.50 £17.50 £28.25
Average hourly rate % change year-on-year
+28.57% -38.05%
90% offered a hourly rate of more than £12.50 £12.12 £10.50
10% offered a hourly rate of more than £35.00 £37.74 £34.50
UK excluding London average hourly rate £18.38 £18.13 £20.00
% change year-on-year
+1.37% -9.37%

Social Media
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the West Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the West Midlands region.

Social Media Daily Rate Trend in the West Midlands

Social Media
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the West Midlands region over the 3 months to 26 January 2015.

Social Media Daily Rate Histogram in the West Midlands

Social Media
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the West Midlands region.

Social Media Hourly Rate Trend in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 26 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 10 £500 - 1
Birmingham -1 2 £275 - 7
Staffordshire +10 1 £375 - 1
Walsall - - - -
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 26 January 2015, IT contractor jobs across the West Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 11 (40.74%) Microsoft
1 11 (40.74%) Analytical Skills
2 10 (37.04%) User Experience
2 10 (37.04%) HTML
2 10 (37.04%) MS Excel
2 10 (37.04%) Marketing
3 9 (33.33%) Blog
3 9 (33.33%) CSS
3 9 (33.33%) SQL
4 8 (29.63%) MySQL
4 8 (29.63%) SQL Server
4 8 (29.63%) JavaScript
4 8 (29.63%) PHP
4 8 (29.63%) IIS
4 8 (29.63%) Web Services
4 8 (29.63%) XML
4 8 (29.63%) Apache
4 8 (29.63%) Salesforce.com
4 8 (29.63%) Drupal
4 8 (29.63%) PHP5
4 8 (29.63%) jQuery
4 8 (29.63%) Time Management
4 8 (29.63%) Technical Architecture
4 8 (29.63%) Taxonomies
4 8 (29.63%) Ajax
4 8 (29.63%) SQL Server Integration Services
4 8 (29.63%) MVC
4 8 (29.63%) LAMP
4 8 (29.63%) Web Application Development
4 8 (29.63%) Amazon EC2

Social Media
Top Related IT Skills in the West Midlands by Category

For the 6 months to 26 January 2015, IT contractor jobs across the West Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 8 (29.63%) IIS
1 8 (29.63%) Apache
1 8 (29.63%) Drupal
2 1 (3.70%) SharePoint 2010
2 1 (3.70%) SharePoint
2 1 (3.70%) CMS
Applications
1 10 (37.04%) MS Excel
2 4 (14.81%) Photoshop
3 1 (3.70%) MS Office
3 1 (3.70%) Adobe Illustrator
3 1 (3.70%) Adobe Creative Suite
Cloud Services
1 8 (29.63%) Amazon EC2
Communications & Networking
1 3 (11.11%) Intranet
2 1 (3.70%) Cisco ICM
Database & Business Intelligence
1 8 (29.63%) MySQL
1 8 (29.63%) SQL Server
1 8 (29.63%) SQL Server Integration Services
Development Applications
1 1 (3.70%) Dreamweaver
General
1 10 (37.04%) Marketing
2 4 (14.81%) Publishing
3 1 (3.70%) Telecoms
3 1 (3.70%) Automotive
3 1 (3.70%) Legal
Job Titles
1 7 (25.93%) Architect
2 5 (18.52%) Product Manager
3 3 (11.11%) Coordinator
4 2 (7.41%) Content Manager
4 2 (7.41%) Consultant
4 2 (7.41%) Applications Manager
4 2 (7.41%) Web Manager
5 1 (3.70%) Strategy Consultant
5 1 (3.70%) Digital Marketing Consultant
5 1 (3.70%) Marketing Consultant
5 1 (3.70%) Voice Engineer
5 1 (3.70%) Drupal Developer
5 1 (3.70%) Designer
5 1 (3.70%) Development Manager
5 1 (3.70%) Applications Consultant
5 1 (3.70%) Administrator
5 1 (3.70%) Business Development Manager
5 1 (3.70%) Cisco Engineer
5 1 (3.70%) Business Manager
5 1 (3.70%) Project Manager
Libraries, Frameworks & Software Standards
1 10 (37.04%) HTML
2 9 (33.33%) CSS
3 8 (29.63%) Web Services
3 8 (29.63%) XML
3 8 (29.63%) LAMP
3 8 (29.63%) Ajax
3 8 (29.63%) jQuery
4 1 (3.70%) Flash
Miscellaneous
1 11 (40.74%) Analytical Skills
2 10 (37.04%) User Experience
3 9 (33.33%) Blog
4 8 (29.63%) Taxonomies
5 1 (3.70%) Photography
5 1 (3.70%) Digital Media
5 1 (3.70%) Mobile App
Operating Systems
1 1 (3.70%) Windows
1 1 (3.70%) Linux
1 1 (3.70%) Mac OS X
Processes & Methodologies
1 8 (29.63%) MVC
1 8 (29.63%) Technical Architecture
1 8 (29.63%) Time Management
1 8 (29.63%) Web Application Development
2 6 (22.22%) Agile Software Development
3 3 (11.11%) ITSM
3 3 (11.11%) Product Management
3 3 (11.11%) Stakeholder Management
3 3 (11.11%) Digital Marketing
4 2 (7.41%) User Stories
4 2 (7.41%) Pay per click
4 2 (7.41%) Project Management
4 2 (7.41%) SEO
5 1 (3.70%) Content Management
5 1 (3.70%) Speech Recognition
5 1 (3.70%) PRINCE2
5 1 (3.70%) CRM
5 1 (3.70%) Business Development
5 1 (3.70%) Email Marketing
5 1 (3.70%) Marketing Management
Programming Languages
1 9 (33.33%) SQL
2 8 (29.63%) PHP5
2 8 (29.63%) JavaScript
2 8 (29.63%) PHP
Qualifications
1 2 (7.41%) Security Cleared
2 1 (3.70%) PRINCE2 Practitioner
System Software
1 1 (3.70%) VMware Infrastructure
Systems Management
1 1 (3.70%) Cisco IPCC
1 1 (3.70%) Cisco CUCM
Vendors
1 11 (40.74%) Microsoft
2 8 (29.63%) Salesforce.com
3 4 (14.81%) Adobe
4 1 (3.70%) Apple
4 1 (3.70%) Cisco
4 1 (3.70%) VMware
4 1 (3.70%) Google
4 1 (3.70%) Facebook
4 1 (3.70%) Twitter
4 1 (3.70%) ServiceNow