The table below looks at the prevalence of the term Social Media in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 124 103 93
Rank change year-on-year
-21 -10
Contract jobs citing Social Media 20 15 27
As % of all contract IT jobs located in the West Midlands 0.63% 0.62% 1.11%
As % of the Miscellaneous category 2.33% 2.29% 3.90%
Number of daily rates quoted 8 12 17
Median daily rate £209 £325 £310
Median daily rate % change year-on-year
-35.76% +4.83%
90% offered a daily rate of more than £176 £278 £181
10% offered a daily rate of more than £280 £371 £493
UK excluding London median daily rate £320 £363 £325
% change year-on-year
-11.72% +11.53%
Number of hourly rates quoted 0 0 3
Median hourly rate - - £16.80
UK excluding London median hourly rate £20.00 £16.00 £11.00
% change year-on-year
+25.00% +45.45%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Contract IT job ads with a match in the
Miscellaneous category
857 655 692
As % of all contract IT jobs located in the West Midlands 27.21% 27.19% 28.40%
Number of daily rates quoted 540 396 338
Median daily rate £388 £375 £325
Median daily rate % change year-on-year
+3.33% +15.38%
90% offered a daily rate of more than £225 £205 £183
10% offered a daily rate of more than £500 £500 £500
UK excluding London median daily rate £385 £375 £350
% change year-on-year
+2.66% +7.14%
Number of hourly rates quoted 39 59 57
Median hourly rate £15.00 £18.50 £30.85
Median hourly rate % change year-on-year
-18.91% -40.03%
90% offered a hourly rate of more than £12.13 £11.00 £11.00
10% offered a hourly rate of more than £31.35 £35.59 £42.00
UK excluding London median hourly rate £21.50 £18.50 £20.21
% change year-on-year
+16.21% -8.43%

Social Media
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the West Midlands region.

Social Media Daily Rate Trend in the West Midlands

Social Media
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the West Midlands region over the 3 months to 30 July 2016.

Social Media Daily Rate Histogram in the West Midlands

Social Media
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the West Midlands region.

Social Media Hourly Rate Trend in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire -23 12 £269 -
Birmingham -20 4 £180 -43.52% 3
Warwickshire - 2 £238 - 3
Sutton Coldfield - 1 £230 -
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 July 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Social Media.

1 18 (64.29%) User Experience
2 17 (60.71%) Publishing
3 16 (57.14%) Agile Software Development
4 15 (53.57%) SEO
4 15 (53.57%) Legal
4 15 (53.57%) Web Application Development
5 14 (50.00%) Management Information System
6 13 (46.43%) Web Usability
7 4 (14.29%) Adobe
8 3 (10.71%) Project Management
8 3 (10.71%) Content Management
8 3 (10.71%) Adobe Creative Suite
8 3 (10.71%) Marketing
9 2 (7.14%) Degree
9 2 (7.14%) CMS
9 2 (7.14%) NHS
9 2 (7.14%) SharePoint
9 2 (7.14%) Microsoft
9 2 (7.14%) Photoshop
9 2 (7.14%) MS Office
10 1 (3.57%) CSS
10 1 (3.57%) Windows
10 1 (3.57%) Postgraduate
10 1 (3.57%) MS Excel
10 1 (3.57%) CRM
10 1 (3.57%) C#
10 1 (3.57%) HTML
10 1 (3.57%) Java
10 1 (3.57%) JavaScript
10 1 (3.57%) Oracle

Social Media
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.14%) CMS
1 2 (7.14%) SharePoint
2 1 (3.57%) Adobe Experience Manager
Applications
1 3 (10.71%) Adobe Creative Suite
2 2 (7.14%) MS Office
2 2 (7.14%) Photoshop
3 1 (3.57%) Acrobat
3 1 (3.57%) Adobe Illustrator
3 1 (3.57%) MS Excel
3 1 (3.57%) MS PowerPoint
Cloud Services
1 1 (3.57%) Google Apps
Development Applications
1 1 (3.57%) Git (software)
1 1 (3.57%) JIRA
1 1 (3.57%) JIRA Agile
General
1 17 (60.71%) Publishing
2 15 (53.57%) Legal
3 3 (10.71%) Marketing
4 1 (3.57%) Finance
4 1 (3.57%) Multimedia
Job Titles
1 20 (71.43%) Designer
2 17 (60.71%) Content Designer
3 2 (7.14%) Graphic Designer
3 2 (7.14%) Web Content Designer
3 2 (7.14%) Web Designer
4 1 (3.57%) Administrator
4 1 (3.57%) Analyst
4 1 (3.57%) Communications Analyst
4 1 (3.57%) Communications Manager
4 1 (3.57%) Content Editor
4 1 (3.57%) Customer Communications Manager
4 1 (3.57%) Developer
4 1 (3.57%) Digital Designer
4 1 (3.57%) Java Developer
4 1 (3.57%) Social Media Designer
4 1 (3.57%) Social Media Specialist
4 1 (3.57%) Web Content Editor
4 1 (3.57%) Web Editor
Libraries, Frameworks & Software Standards
1 1 (3.57%) Ajax
1 1 (3.57%) AngularJS
1 1 (3.57%) CSS
1 1 (3.57%) CSS3
1 1 (3.57%) HTML
1 1 (3.57%) HTML5
1 1 (3.57%) jQuery
1 1 (3.57%) JSON
1 1 (3.57%) KnockoutJS
Miscellaneous
1 18 (64.29%) User Experience
2 14 (50.00%) Management Information System
3 2 (7.14%) NHS
4 1 (3.57%) Digital Media
4 1 (3.57%) Graphic Design
4 1 (3.57%) New Media
Operating Systems
1 1 (3.57%) Windows
1 1 (3.57%) Windows 10
Processes & Methodologies
1 16 (57.14%) Agile Software Development
2 15 (53.57%) SEO
2 15 (53.57%) Web Application Development
3 13 (46.43%) Web Usability
4 3 (10.71%) Content Management
4 3 (10.71%) Project Management
5 1 (3.57%) Business Transformation
5 1 (3.57%) CRM
5 1 (3.57%) Infographics
5 1 (3.57%) Typography
5 1 (3.57%) Web Design
Programming Languages
1 1 (3.57%) C#
1 1 (3.57%) Java
1 1 (3.57%) JavaScript
Qualifications
1 2 (7.14%) Degree
2 1 (3.57%) Postgraduate
Vendors
1 4 (14.29%) Adobe
2 2 (7.14%) Microsoft
3 1 (3.57%) Google
3 1 (3.57%) Oracle
3 1 (3.57%) Twitter