The table below looks at the prevalence of the term Social Media in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Social Media
England / West Midlands
Rank 109 104 95
Rank change year-on-year
-5 -9
Contract jobs citing Social Media 15 11 14
As % of all contract IT jobs located in the West Midlands 0.63% 0.46% 0.66%
As % of the Miscellaneous category 2.30% 1.65% 2.24%
Number of daily rates quoted 12 7 9
Median daily rate £418 £570 £400
Median daily rate % change year-on-year
-26.75% +42.50%
90% offered a daily rate of more than £228 £420 £245
10% offered a daily rate of more than £449 £600 £518
UK excluding London median daily rate £388 £325 £388
% change year-on-year
+19.23% -16.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £22.45 £15.00 £12.00
% change year-on-year
+49.66% +25.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Contract IT job ads with a match in the
Miscellaneous category
653 666 626
As % of all contract IT jobs located in the West Midlands 27.29% 27.73% 29.40%
Number of daily rates quoted 405 376 355
Median daily rate £388 £375 £353
Median daily rate % change year-on-year
+3.33% +6.38%
90% offered a daily rate of more than £170 £200 £192
10% offered a daily rate of more than £515 £500 £500
UK excluding London median daily rate £390 £375 £365
% change year-on-year
+4.00% +2.73%
Number of hourly rates quoted 41 34 55
Median hourly rate £21.47 £17.50 £22.50
Median hourly rate % change year-on-year
+22.65% -22.22%
90% offered a hourly rate of more than £11.33 £11.00 £12.50
10% offered a hourly rate of more than £55.00 £42.50 £44.00
UK excluding London median hourly rate £19.00 £21.50 £17.50
% change year-on-year
-11.62% +22.85%

Social Media
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the West Midlands region.

Social Media Daily Rate Trend in the West Midlands

Social Media
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the West Midlands region over the 3 months to 23 January 2017.

Social Media Daily Rate Histogram in the West Midlands

Social Media
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the West Midlands region.

Social Media Hourly Rate Trend in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 9 £424 - 2
Shropshire +12 3 - - 1
Birmingham -8 1 £420 -26.31% 2
Herefordshire - 1 £90 -
Warwickshire - 1 £250 -
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 23 January 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Social Media.

1 17 (60.71%) Agile Software Development
2 14 (50.00%) User Experience
3 13 (46.43%) Project Management
4 10 (35.71%) Marketing
5 9 (32.14%) Scrum
5 9 (32.14%) Stakeholder Management
6 8 (28.57%) Legal
6 8 (28.57%) Publishing
6 8 (28.57%) Management Information System
6 8 (28.57%) SEO
6 8 (28.57%) Kanban
6 8 (28.57%) Web Usability
6 8 (28.57%) Web Application Development
7 7 (25.00%) Usability Testing
7 7 (25.00%) Adobe Creative Suite
7 7 (25.00%) MS PowerPoint
7 7 (25.00%) Balsamiq Mockups
7 7 (25.00%) Axure RP
7 7 (25.00%) Psychology
7 7 (25.00%) Change Management
7 7 (25.00%) PRINCE2
7 7 (25.00%) MS Visio
7 7 (25.00%) Adobe
8 6 (21.43%) BPR
9 3 (10.71%) Google
9 3 (10.71%) Business Transformation
10 2 (7.14%) Infographics
10 2 (7.14%) Security Cleared
10 2 (7.14%) CMS
10 2 (7.14%) Content Management

Social Media
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.14%) CMS
2 1 (3.57%) Confluence
Applications
1 7 (25.00%) Adobe Creative Suite
1 7 (25.00%) MS PowerPoint
1 7 (25.00%) MS Visio
Cloud Services
1 1 (3.57%) Microsoft Azure
1 1 (3.57%) Yammer
Communications & Networking
1 1 (3.57%) Intranet
Database & Business Intelligence
1 1 (3.57%) MongoDB
1 1 (3.57%) NoSQL
1 1 (3.57%) Relational Database
Development Applications
1 7 (25.00%) Axure RP
1 7 (25.00%) Balsamiq Mockups
2 1 (3.57%) Cucumber
2 1 (3.57%) Jenkins
2 1 (3.57%) JIRA
2 1 (3.57%) Selenium
General
1 10 (35.71%) Marketing
2 8 (28.57%) Legal
2 8 (28.57%) Publishing
3 1 (3.57%) Finance
Job Titles
1 8 (28.57%) Content Designer
1 8 (28.57%) Designer
2 5 (17.86%) User Researcher
3 4 (14.29%) Analyst
4 2 (7.14%) Communications Manager
4 2 (7.14%) Support Analyst
5 1 (3.57%) Architect
5 1 (3.57%) Campaign Manager
5 1 (3.57%) Communications Analyst
5 1 (3.57%) Customer Support Analyst
5 1 (3.57%) Java Architect
5 1 (3.57%) Java Technical Architect
5 1 (3.57%) Project Officer
5 1 (3.57%) Relationships Manager
5 1 (3.57%) Service Analyst
5 1 (3.57%) Service Desk Analyst
5 1 (3.57%) Solutions Architect
5 1 (3.57%) Technical Architect
5 1 (3.57%) Technical Leader
5 1 (3.57%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (3.57%) Django
1 1 (3.57%) HTML
1 1 (3.57%) HTML5
1 1 (3.57%) JSON
1 1 (3.57%) Play Framework
1 1 (3.57%) RESTful
1 1 (3.57%) Spring
Miscellaneous
1 14 (50.00%) User Experience
2 8 (28.57%) Management Information System
3 7 (25.00%) Psychology
4 1 (3.57%) Copywriting
4 1 (3.57%) Digital Media
Operating Systems
1 1 (3.57%) Linux
Processes & Methodologies
1 17 (60.71%) Agile Software Development
2 13 (46.43%) Project Management
3 9 (32.14%) Scrum
3 9 (32.14%) Stakeholder Management
4 8 (28.57%) Kanban
4 8 (28.57%) SEO
4 8 (28.57%) Web Application Development
4 8 (28.57%) Web Usability
5 7 (25.00%) Change Management
5 7 (25.00%) PRINCE2
5 7 (25.00%) Usability Testing
6 6 (21.43%) BPR
7 3 (10.71%) Business Transformation
8 2 (7.14%) Content Management
8 2 (7.14%) Infographics
9 1 (3.57%) Business Analysis
9 1 (3.57%) CRM
9 1 (3.57%) Digital Marketing
9 1 (3.57%) Direct Marketing
9 1 (3.57%) Open Source
Programming Languages
1 1 (3.57%) Java
1 1 (3.57%) Python
1 1 (3.57%) Ruby
1 1 (3.57%) Scala
Qualifications
1 2 (7.14%) Security Cleared
2 1 (3.57%) Degree
2 1 (3.57%) Postgraduate
2 1 (3.57%) PRINCE2 Certification
Systems Management
1 1 (3.57%) Opscode Chef
1 1 (3.57%) Puppet
Vendors
1 7 (25.00%) Adobe
2 3 (10.71%) Google