The first table below looks at the demand for knowledge and experience of Google products and/or services in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the East Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google
Rank 88 83 79
Rank change year-on-year
-5 -4
Contract jobs citing Google 7 4 2
As % of all contract IT jobs located in the East Midlands 0.43% 0.31% 0.14%
As % of the Vendors category 1.05% 0.70% 0.32%
Number of daily rates quoted 6 0 1
Average daily rate £260 - £380
UK excluding London average daily rate £369 £344 £275
% change year-on-year
+7.27% +25.00%
Number of hourly rates quoted 0 1 0
Average hourly rate - £8.00 -
UK excluding London average hourly rate £18.25 £16.53 £16.50
% change year-on-year
+10.40% +0.18%
Vendors Category
East Midlands
Contract IT job ads with a match in the
Vendors category
664 570 618
As % of all contract IT jobs located in the East Midlands 41.17% 44.15% 43.58%
Number of daily rates quoted 271 235 291
Average daily rate £313 £315 £350
Average daily rate % change year-on-year
-0.79% -10.00%
90% offered a daily rate of more than £105 £230 £180
10% offered a daily rate of more than £475 £425 £475
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 90 54 50
Average hourly rate £14.50 £17.50 £20.03
Average hourly rate % change year-on-year
-17.14% -12.63%
90% offered a hourly rate of more than £10.00 £11.21 £10.00
10% offered a hourly rate of more than £41.50 £28.55 £57.50
UK excluding London average hourly rate £17.50 £18.90 £20.00
% change year-on-year
-7.40% -5.50%
Google
England

Google
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google across the East Midlands region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the East Midlands

Google
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the East Midlands region.

Google Daily Rate Trend in the East Midlands

Google
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the East Midlands region over the 3 months to 18 April 2014.

Google Daily Rate Histogram in the East Midlands

Google
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the East Midlands region.

Google Hourly Rate Trend in the East Midlands

Google
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the East Midlands region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Leicestershire - 3 £200 - 3
Northamptonshire -11 2 £260 - 1
Nottinghamshire -1 1 £400 - 1
Derbyshire - - - - 2
Google
England

Google
Top 30 Related IT Skills in the East Midlands

For the 6 months to 18 April 2014, IT contractor jobs across the East Midlands region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 8 (47.06%) Google Analytics
1 8 (47.06%) Analytics
2 6 (35.29%) HTML
2 6 (35.29%) Java
2 6 (35.29%) Mobile App
2 6 (35.29%) Android
2 6 (35.29%) HTML5
3 5 (29.41%) Android SDK
3 5 (29.41%) E-Commerce
3 5 (29.41%) Project Management
3 5 (29.41%) Retail
4 4 (23.53%) Coremetrics
4 4 (23.53%) Internet
4 4 (23.53%) Middleware
4 4 (23.53%) Windows
4 4 (23.53%) Adobe
4 4 (23.53%) Apple
4 4 (23.53%) Sybase
4 4 (23.53%) SAP
4 4 (23.53%) SOAP
4 4 (23.53%) Web Services
4 4 (23.53%) Android Development
4 4 (23.53%) Windows Phone
4 4 (23.53%) PhoneGap
4 4 (23.53%) Apple iOS
4 4 (23.53%) iOS SDK
4 4 (23.53%) REST
4 4 (23.53%) iPhone
5 3 (17.65%) Time Management
5 3 (17.65%) BlackBerry OS

Google
Top Related IT Skills in the East Midlands by Category

For the 6 months to 18 April 2014, IT contractor jobs across the East Midlands region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 2 (11.76%) CMS
1 2 (11.76%) Apache
2 1 (5.88%) SAS
Applications
1 3 (17.65%) Photoshop
2 1 (5.88%) Spreadsheet
2 1 (5.88%) MS Office
2 1 (5.88%) MS Excel
2 1 (5.88%) SPSS
Business Applications
1 8 (47.06%) Google Analytics
Cloud Services
1 2 (11.76%) Google Apps
1 2 (11.76%) Office 365
Communications & Networking
1 4 (23.53%) Internet
Database & Business Intelligence
1 3 (17.65%) SQLite
1 3 (17.65%) MySQL
2 1 (5.88%) Infinispan
Development Applications
1 4 (23.53%) PhoneGap
2 3 (17.65%) Eclipse
3 2 (11.76%) Xcode
3 2 (11.76%) Visual Studio
4 1 (5.88%) JUnit
4 1 (5.88%) Maven
General
1 5 (29.41%) Retail
2 2 (11.76%) Marketing
Job Titles
1 7 (41.18%) Developer
2 5 (29.41%) Project Manager
3 4 (23.53%) Applications Developer
4 3 (17.65%) Mobile Applications Developer
4 3 (17.65%) Mobile Developer
4 3 (17.65%) Android Developer
4 3 (17.65%) Web Content Editor
4 3 (17.65%) Content Editor
4 3 (17.65%) Lead Developer
4 3 (17.65%) Web Editor
5 2 (11.76%) Analyst
5 2 (11.76%) User Experience Manager
6 1 (5.88%) iOS Developer
6 1 (5.88%) Copywriter
6 1 (5.88%) Senior Mobile Applications Developer
6 1 (5.88%) Senior Developer
6 1 (5.88%) Web Analyst
6 1 (5.88%) C# Developer
6 1 (5.88%) Senior Applications Developer
Libraries, Frameworks & Software Standards
1 6 (35.29%) HTML
1 6 (35.29%) HTML5
2 5 (29.41%) Android SDK
3 4 (23.53%) Middleware
3 4 (23.53%) SOAP
3 4 (23.53%) Web Services
3 4 (23.53%) iOS SDK
3 4 (23.53%) REST
4 3 (17.65%) CSS
4 3 (17.65%) J2EE
4 3 (17.65%) J2ME
5 2 (11.76%) Cocoa
5 2 (11.76%) LAMP
5 2 (11.76%) .NET
5 2 (11.76%) Cocoa Touch
5 2 (11.76%) UIKit
5 2 (11.76%) Sencha Touch
5 2 (11.76%) Apache Cordova
5 2 (11.76%) JSON
6 1 (5.88%) jQuery
Miscellaneous
1 6 (35.29%) Mobile App
2 4 (23.53%) iPhone
3 3 (17.65%) Statistics
3 3 (17.65%) Blackberry
4 1 (5.88%) Social Media
4 1 (5.88%) Fat Client
4 1 (5.88%) Thin Client
Operating Systems
1 6 (35.29%) Android
2 4 (23.53%) Windows
2 4 (23.53%) Windows Phone
2 4 (23.53%) Apple iOS
3 3 (17.65%) BlackBerry OS
4 2 (11.76%) Red Hat Enterprise Linux
Processes & Methodologies
1 8 (47.06%) Analytics
2 5 (29.41%) E-Commerce
2 5 (29.41%) Project Management
3 4 (23.53%) Android Development
4 3 (17.65%) Time Management
4 3 (17.65%) Web Development
4 3 (17.65%) Agile Project Management
4 3 (17.65%) iOS Development
4 3 (17.65%) OO
4 3 (17.65%) Agile Software Development
4 3 (17.65%) Content Management
5 2 (11.76%) Supplier Management
5 2 (11.76%) Service Delivery
5 2 (11.76%) MVC
5 2 (11.76%) SEO
5 2 (11.76%) Pay per click
5 2 (11.76%) Email Marketing
6 1 (5.88%) Internet Marketing
6 1 (5.88%) Risk Management
6 1 (5.88%) Web Analytics
Programming Languages
1 6 (35.29%) Java
2 3 (17.65%) JavaScript
2 3 (17.65%) PHP
3 2 (11.76%) Objective-C
3 2 (11.76%) SQL
4 1 (5.88%) C#
Qualifications
1 3 (17.65%) Degree
Quality Assurance & Compliance
1 3 (17.65%) QA
Vendors
1 4 (23.53%) Coremetrics
1 4 (23.53%) Adobe
1 4 (23.53%) Apple
1 4 (23.53%) Sybase
1 4 (23.53%) SAP
2 3 (17.65%) Symbian
2 3 (17.65%) IBM
2 3 (17.65%) Omniture
3 2 (11.76%) JBoss
3 2 (11.76%) Oracle
3 2 (11.76%) Sencha
4 1 (5.88%) Microsoft