The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 103 99 96
Rank change year-on-year
-4 -3
Contract jobs citing Google Analytics 6 2 1
As % of all contract IT jobs located in the East Midlands 0.36% 0.12% 0.064%
As % of the Cloud Services category 5.00% 4.26% 1.43%
Number of daily rates quoted 2 1 1
Median daily rate £363 £313 £425
Median daily rate % change year-on-year
+16.00% -26.47%
UK excluding London median daily rate £369 £369 £265
% change year-on-year
- +39.15%
Number of hourly rates quoted 1 0 0
Median hourly rate £17.50 - -
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Contract IT job ads with a match in the
Cloud Services category
120 47 70
As % of all contract IT jobs located in the East Midlands 7.29% 2.94% 4.51%
Number of daily rates quoted 73 33 33
Median daily rate £400 £350 £425
Median daily rate % change year-on-year
+14.28% -17.64%
90% offered a daily rate of more than £330 £275 £338
10% offered a daily rate of more than £550 £450 £535
UK excluding London median daily rate £438 £400 £400
% change year-on-year
+9.37% -
Number of hourly rates quoted 2 0 7
Median hourly rate £17.75 - £24.00
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of contract jobs across the East Midlands region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East Midlands region.

Google Analytics Daily Rate Trend in the East Midlands

Google Analytics
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the East Midlands region over the 3 months to 27 September 2016.

Google Analytics Daily Rate Histogram in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -8 4 £450 -
Leicestershire +2 2 £275 -12.00%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 27 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 4 (66.67%) Progressive Enhancement
2 4 (66.67%) CSS3
2 4 (66.67%) Responsive Web Design
2 4 (66.67%) Sass
2 4 (66.67%) Front End Development
2 4 (66.67%) Web Development
2 4 (66.67%) Web Design
2 4 (66.67%) HTML5
2 4 (66.67%) HTML
2 4 (66.67%) JavaScript
2 4 (66.67%) CSS
2 4 (66.67%) Agile Software Development
3 3 (50.00%) DOM
3 3 (50.00%) Adobe
3 3 (50.00%) RESTful
3 3 (50.00%) jQuery
3 3 (50.00%) Ajax
3 3 (50.00%) JSON
3 3 (50.00%) Ensighten
3 3 (50.00%) AngularJS
3 3 (50.00%) Node.js
4 1 (16.67%) Marketing
4 1 (16.67%) Selenium
4 1 (16.67%) C#
4 1 (16.67%) Unit Testing
4 1 (16.67%) Git (software)
4 1 (16.67%) Amazon AWS
4 1 (16.67%) Cucumber

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
Cloud Services
1 1 (16.67%) Amazon AWS
Communications & Networking
1 1 (16.67%) Intranet
Development Applications
1 1 (16.67%) Bower
1 1 (16.67%) CasperJS
1 1 (16.67%) Cucumber
1 1 (16.67%) Git (software)
1 1 (16.67%) gulp
1 1 (16.67%) Jasmine
1 1 (16.67%) Jenkins
1 1 (16.67%) Karma Test Runner
1 1 (16.67%) Selenium
1 1 (16.67%) webpack
1 1 (16.67%) Yeoman
General
1 1 (16.67%) Finance
1 1 (16.67%) Marketing
1 1 (16.67%) Publishing
Job Titles
1 4 (66.67%) Analytics Developer
1 4 (66.67%) Developer
1 4 (66.67%) Front End Developer (Client-Side Developer)
2 2 (33.33%) JavaScript Developer
3 1 (16.67%) Analyst
3 1 (16.67%) Content Designer
3 1 (16.67%) Designer
3 1 (16.67%) HTML CSS Developer
3 1 (16.67%) HTML Developer
3 1 (16.67%) Performance Analyst
3 1 (16.67%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (66.67%) CSS
1 4 (66.67%) CSS3
1 4 (66.67%) HTML
1 4 (66.67%) HTML5
1 4 (66.67%) Sass
2 3 (50.00%) Ajax
2 3 (50.00%) AngularJS
2 3 (50.00%) DOM
2 3 (50.00%) jQuery
2 3 (50.00%) JSON
2 3 (50.00%) Node.js
2 3 (50.00%) RESTful
3 1 (16.67%) Browserify
3 1 (16.67%) Handlebars
3 1 (16.67%) Web Services
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) Agile Software Development
2 4 (66.67%) Front End Development
2 4 (66.67%) Progressive Enhancement
2 4 (66.67%) Responsive Web Design
2 4 (66.67%) Web Design
2 4 (66.67%) Web Development
3 1 (16.67%) Content Management
3 1 (16.67%) DevOps
3 1 (16.67%) Kalman Filter
3 1 (16.67%) Microservices
3 1 (16.67%) SEO
3 1 (16.67%) Unit Testing
3 1 (16.67%) Wireframes
3 1 (16.67%) Workflow
Programming Languages
1 4 (66.67%) JavaScript
2 1 (16.67%) C#
2 1 (16.67%) Java
2 1 (16.67%) Python
Vendors
1 6 (100.00%) Google
2 3 (50.00%) Adobe
2 3 (50.00%) Ensighten