The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / East Midlands
Rank - 99 -
Contract jobs citing Google Analytics 0 2 0
As % of all contract IT jobs located in the East Midlands - 0.13% -
As % of the Cloud Services category - 2.90% -
Number of daily rates quoted 0 2 0
Median daily rate - £375 -
UK excluding London median daily rate £350 £338 £300
% change year-on-year
+3.70% +12.50%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Contract IT job ads with a match in the
Cloud Services category
103 69 39
As % of all contract IT jobs located in the East Midlands 6.99% 4.39% 2.56%
Number of daily rates quoted 64 45 22
Median daily rate £375 £363 £375
Median daily rate % change year-on-year
+3.44% -3.33%
90% offered a daily rate of more than £300 £275 £300
10% offered a daily rate of more than £553 £550 £550
UK excluding London median daily rate £430 £425 £400
% change year-on-year
+1.17% +6.25%
Number of hourly rates quoted 3 1 7
Median hourly rate £10.75 £12.00 £18.00
Median hourly rate % change year-on-year
-10.41% -33.33%
90% offered a hourly rate of more than £10.15 £12.00 £15.30
10% offered a hourly rate of more than £13.75 £12.00 £24.00
UK excluding London median hourly rate £16.50 £19.50 £20.00
% change year-on-year
-15.36% -2.52%

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of contract jobs across the East Midlands region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East Midlands region.

Google Analytics Daily Rate Trend in the East Midlands

Google Analytics
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the East Midlands region.

Google Analytics Hourly Rate Trend in the East Midlands

Google Analytics
Top 27 Related IT Skills in the East Midlands

For the 6 months to 20 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Google Analytics.

1 7 (100.00%) Analytics
2 4 (57.14%) Google
3 3 (42.86%) jQuery
3 3 (42.86%) HTML
3 3 (42.86%) JavaScript
3 3 (42.86%) Photoshop
3 3 (42.86%) CSS
3 3 (42.86%) SEO
3 3 (42.86%) Information Architecture
3 3 (42.86%) HTML5
3 3 (42.86%) Axure RP
3 3 (42.86%) ClickTale
3 3 (42.86%) Adobe Analytics
3 3 (42.86%) CSS3
3 3 (42.86%) Data Analytics
3 3 (42.86%) User Experience
3 3 (42.86%) Analytical Skills
3 3 (42.86%) Wireframes
3 3 (42.86%) Prototyping
4 2 (28.57%) Publishing
4 2 (28.57%) CMS
4 2 (28.57%) Scrum
4 2 (28.57%) Agile Software Development
4 2 (28.57%) Content Management
4 2 (28.57%) Intranet
5 1 (14.29%) Marketing
5 1 (14.29%) Kalman Filter

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
Applications
1 3 (42.86%) Photoshop
Cloud Services
1 3 (42.86%) Adobe Analytics
Communications & Networking
1 2 (28.57%) Intranet
Development Applications
1 3 (42.86%) Axure RP
General
1 2 (28.57%) Publishing
2 1 (14.29%) Marketing
Job Titles
1 5 (71.43%) Designer
2 3 (42.86%) UX Designer
3 2 (28.57%) Content Designer
4 1 (14.29%) Analyst
4 1 (14.29%) Performance Analyst
4 1 (14.29%) SEO Specialist
4 1 (14.29%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (42.86%) CSS
1 3 (42.86%) CSS3
1 3 (42.86%) HTML
1 3 (42.86%) HTML5
1 3 (42.86%) jQuery
Miscellaneous
1 3 (42.86%) Analytical Skills
1 3 (42.86%) User Experience
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Data Analytics
2 3 (42.86%) Information Architecture
2 3 (42.86%) Prototyping
2 3 (42.86%) SEO
2 3 (42.86%) Wireframes
3 2 (28.57%) Agile Software Development
3 2 (28.57%) Content Management
3 2 (28.57%) Scrum
4 1 (14.29%) Kalman Filter
Programming Languages
1 3 (42.86%) JavaScript
Vendors
1 4 (57.14%) Google
2 3 (42.86%) ClickTale