The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 99 101 96
Rank change year-on-year
+2 -5
Contract jobs citing Google Analytics 6 1 2
As % of all contract IT jobs located in the East Midlands 0.36% 0.064% 0.12%
As % of the Cloud Services category 3.77% 1.75% 2.67%
Number of daily rates quoted 4 0 1
Median daily rate £425 - £425
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 1 0 0
Median hourly rate £20.00 - -
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Contract IT job ads with a match in the
Cloud Services category
159 57 75
As % of all contract IT jobs located in the East Midlands 9.57% 3.66% 4.42%
Number of daily rates quoted 69 37 52
Median daily rate £425 £360 £475
Median daily rate % change year-on-year
+18.05% -24.21%
90% offered a daily rate of more than £301 £225 £285
10% offered a daily rate of more than £570 £483 £550
UK excluding London median daily rate £448 £413 £425
% change year-on-year
+8.48% -2.94%
Number of hourly rates quoted 4 1 4
Median hourly rate £19.38 £12.50 £24.00
Median hourly rate % change year-on-year
+55.00% -47.91%
UK excluding London median hourly rate £16.25 £27.50 £18.00
% change year-on-year
-40.90% +52.77%

Google Analytics
Jobs Demand Trend in the East Midlands

The demand trend of contract jobs across the East Midlands region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East Midlands region.

Google Analytics Daily Rate Trend in the East Midlands

Google Analytics
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the East Midlands region over the 3 months to 3 December 2016.

Google Analytics Daily Rate Histogram in the East Midlands

Google Analytics
Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the East Midlands region.

Google Analytics Hourly Rate Trend in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire - 6 £425 - 3
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 3 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Google Analytics.

1 11 (100.00%) Analytics
2 8 (72.73%) Google
3 7 (63.64%) HTML
3 7 (63.64%) JavaScript
3 7 (63.64%) CSS
3 7 (63.64%) HTML5
3 7 (63.64%) CSS3
4 6 (54.55%) jQuery
4 6 (54.55%) Agile Software Development
5 4 (36.36%) Responsive Web Design
5 4 (36.36%) Sass
5 4 (36.36%) Progressive Enhancement
5 4 (36.36%) Front End Development
5 4 (36.36%) Wireframes
5 4 (36.36%) Web Design
5 4 (36.36%) Web Development
6 3 (27.27%) Adobe
6 3 (27.27%) SEO
6 3 (27.27%) DOM
6 3 (27.27%) Photoshop
6 3 (27.27%) JSON
6 3 (27.27%) Ajax
6 3 (27.27%) Prototyping
6 3 (27.27%) Data Analytics
6 3 (27.27%) Ensighten
6 3 (27.27%) User Experience
6 3 (27.27%) Analytical Skills
6 3 (27.27%) ClickTale
6 3 (27.27%) Node.js
6 3 (27.27%) Adobe Analytics

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) CMS
Applications
1 3 (27.27%) Photoshop
Cloud Services
1 3 (27.27%) Adobe Analytics
2 1 (9.09%) Amazon AWS
Communications & Networking
1 2 (18.18%) Intranet
Development Applications
1 3 (27.27%) Axure RP
2 1 (9.09%) Bower
2 1 (9.09%) CasperJS
2 1 (9.09%) Cucumber
2 1 (9.09%) Git (software)
2 1 (9.09%) gulp
2 1 (9.09%) Jasmine
2 1 (9.09%) Jenkins
2 1 (9.09%) Karma Test Runner
2 1 (9.09%) Selenium
2 1 (9.09%) webpack
2 1 (9.09%) Yeoman
General
1 2 (18.18%) Publishing
2 1 (9.09%) Finance
2 1 (9.09%) Marketing
Job Titles
1 5 (45.45%) Designer
2 4 (36.36%) Analytics Developer
2 4 (36.36%) Developer
2 4 (36.36%) Front End Developer (Client-Side Developer)
3 3 (27.27%) UX Designer
4 2 (18.18%) Content Designer
4 2 (18.18%) JavaScript Developer
5 1 (9.09%) Analyst
5 1 (9.09%) HTML CSS Developer
5 1 (9.09%) HTML Developer
5 1 (9.09%) Performance Analyst
5 1 (9.09%) SEO Specialist
5 1 (9.09%) Web Analyst
Libraries, Frameworks & Software Standards
1 7 (63.64%) CSS
1 7 (63.64%) CSS3
1 7 (63.64%) HTML
1 7 (63.64%) HTML5
2 6 (54.55%) jQuery
3 4 (36.36%) Sass
4 3 (27.27%) Ajax
4 3 (27.27%) AngularJS
4 3 (27.27%) DOM
4 3 (27.27%) JSON
4 3 (27.27%) Node.js
4 3 (27.27%) RESTful
5 1 (9.09%) Browserify
5 1 (9.09%) Handlebars
5 1 (9.09%) Web Services
Miscellaneous
1 3 (27.27%) Analytical Skills
1 3 (27.27%) User Experience
Processes & Methodologies
1 11 (100.00%) Analytics
2 6 (54.55%) Agile Software Development
3 4 (36.36%) Front End Development
3 4 (36.36%) Progressive Enhancement
3 4 (36.36%) Responsive Web Design
3 4 (36.36%) Web Design
3 4 (36.36%) Web Development
3 4 (36.36%) Wireframes
4 3 (27.27%) Data Analytics
4 3 (27.27%) Information Architecture
4 3 (27.27%) Prototyping
4 3 (27.27%) SEO
5 2 (18.18%) Content Management
5 2 (18.18%) Scrum
6 1 (9.09%) DevOps
6 1 (9.09%) Kalman Filter
6 1 (9.09%) Microservices
6 1 (9.09%) Unit Testing
6 1 (9.09%) Workflow
Programming Languages
1 7 (63.64%) JavaScript
2 1 (9.09%) C#
2 1 (9.09%) Java
2 1 (9.09%) Python
Vendors
1 8 (72.73%) Google
2 3 (27.27%) Adobe
2 3 (27.27%) ClickTale
2 3 (27.27%) Ensighten