The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 92 96 87
Rank change year-on-year
+4 -9
Contract jobs citing Google Analytics 2 1 1
As % of all contract IT jobs located in the East Midlands 0.13% 0.061% 0.065%
As % of the Business Applications category 1.47% 0.90% 0.90%
Number of daily rates quoted 2 1 1
Average daily rate
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of your Daily Rate
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£413 £425 £250
Average daily rate % change year-on-year
-2.88% +70.00%
UK excluding London average daily rate £285 £288 £225
% change year-on-year
-0.86% +27.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 £17.69 £18.00
% change year-on-year
+111.98% -1.72%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the East Midlands region.

Business Applications Category
East Midlands
Contract IT job ads with a match in the
Business Applications category
136 111 111
As % of all contract IT jobs located in the East Midlands 8.60% 6.74% 7.19%
Number of daily rates quoted 76 58 42
Average daily rate £400 £363 £403
Average daily rate % change year-on-year
+10.34% -9.93%
90% offered a daily rate of more than £303 £250 £300
10% offered a daily rate of more than £523 £500 £550
UK excluding London average daily rate £425 £400 £450
% change year-on-year
+6.25% -11.01%
Number of hourly rates quoted 3 3 6
Average hourly rate £12.42 £40.00 £27.50
Average hourly rate % change year-on-year
-68.95% +45.45%
90% offered a hourly rate of more than £11.68 £15.40 £20.50
10% offered a hourly rate of more than £16.48 £43.20 £35.00
UK excluding London average hourly rate £31.50 £17.60 £32.50
% change year-on-year
+79.02% -45.86%

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East Midlands region.

Google Analytics Daily Rate Trend in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire - - - -
Google Analytics
England

Google Analytics
Top 24 Related IT Skills in the East Midlands

For the 6 months to 19 September 2014, IT contractor jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 2 (50.00%) Web Development
2 2 (50.00%) Statistics
2 2 (50.00%) Service Delivery
2 2 (50.00%) Content Management
2 2 (50.00%) Photoshop
3 1 (25.00%) MS Office
3 1 (25.00%) COM
3 1 (25.00%) E-Commerce
3 1 (25.00%) MS Visio
3 1 (25.00%) HTTP
3 1 (25.00%) HTTPS
3 1 (25.00%) SSL
3 1 (25.00%) Microsoft
3 1 (25.00%) Internet
3 1 (25.00%) Project Management
3 1 (25.00%) Advertising
3 1 (25.00%) Retail
3 1 (25.00%) Marketing
3 1 (25.00%) Time Management
3 1 (25.00%) User Experience
3 1 (25.00%) Analytical Skills
3 1 (25.00%) JavaScript

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 19 September 2014, IT contractor jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 2 (50.00%) Photoshop
2 1 (25.00%) MS Office
2 1 (25.00%) MS Visio
Communications & Networking
1 1 (25.00%) HTTP
1 1 (25.00%) HTTPS
1 1 (25.00%) SSL
1 1 (25.00%) Internet
General
1 1 (25.00%) Advertising
1 1 (25.00%) Retail
1 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Web Content Editor
1 2 (50.00%) Content Editor
1 2 (50.00%) Web Editor
2 1 (25.00%) Architect
2 1 (25.00%) Project Manager
2 1 (25.00%) Copywriter
2 1 (25.00%) User Experience Architect
Libraries, Frameworks & Software Standards
1 1 (25.00%) COM
Miscellaneous
1 2 (50.00%) Statistics
2 1 (25.00%) User Experience
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Web Development
2 2 (50.00%) Service Delivery
2 2 (50.00%) Content Management
3 1 (25.00%) E-Commerce
3 1 (25.00%) Project Management
3 1 (25.00%) Time Management
Programming Languages
1 1 (25.00%) JavaScript
Vendors
1 4 (100.00%) Google
2 1 (25.00%) Microsoft