The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the East Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 1 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 81 85 -
Rank change year-on-year
+4 -
Contract jobs citing Google Analytics 17 3 0
As % of all contract IT jobs located in the East Midlands 1.08% 0.21% -
As % of the Cloud Services category 28.81% 8.33% -
Number of daily rates quoted 7 3 0
Average daily rate
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of your Daily Rate
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£275 £225 -
Average daily rate % change year-on-year
+22.22% -
UK excluding London average daily rate £350 £300 £250
% change year-on-year
+16.66% +20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the East Midlands region.

Cloud Services Category
East Midlands
Contract IT job ads with a match in the
Cloud Services category
59 36 33
As % of all contract IT jobs located in the East Midlands 3.77% 2.47% 2.48%
Number of daily rates quoted 40 18 13
Average daily rate £425 £350 £394
Average daily rate % change year-on-year
+21.42% -11.11%
90% offered a daily rate of more than £228 £220 £244
10% offered a daily rate of more than £575 £400 £600
UK excluding London average daily rate £388 £388 £275
% change year-on-year
- +40.90%
Number of hourly rates quoted 0 2 1
Average hourly rate - £18.25 £40.00
Average hourly rate % change year-on-year
- -54.37%
UK excluding London average hourly rate £25.00 £15.50 £32.00
% change year-on-year
+61.29% -51.56%

Google Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the East Midlands region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the East Midlands

Google Analytics
Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the East Midlands region.

Google Analytics Daily Rate Trend in the East Midlands

Google Analytics
Daily Rate Histogram in the East Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the East Midlands region over the 3 months to 1 July 2015.

Google Analytics Daily Rate Histogram in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 1 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +3 13 £283 +25.55%
Northamptonshire - 3 £275 -
Lincolnshire - 1 - - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 1 July 2015, IT contractor jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 10 (58.82%) Root Cause Analysis
3 9 (52.94%) HTML
3 9 (52.94%) CSS
4 7 (41.18%) SMS
4 7 (41.18%) Adobe
4 7 (41.18%) Internet
4 7 (41.18%) Marketing
4 7 (41.18%) Adobe Experience Manager
5 6 (35.29%) Facebook
5 6 (35.29%) Twitter
5 6 (35.29%) Red Hat Enterprise Linux
5 6 (35.29%) jQuery
5 6 (35.29%) Capacity Planning
5 6 (35.29%) HTML5
5 6 (35.29%) CSS3
5 6 (35.29%) Digital Marketing
5 6 (35.29%) Pay per click
5 6 (35.29%) Supplier Management
5 6 (35.29%) JavaScript
6 5 (29.41%) WebLogic
6 5 (29.41%) Computer Science
6 5 (29.41%) Degree
7 4 (23.53%) SEO
7 4 (23.53%) Java
8 3 (17.65%) E-Commerce
8 3 (17.65%) Web Analytics
8 3 (17.65%) Web Development
8 3 (17.65%) Analytical Skills

Google Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 1 July 2015, IT contractor jobs across the East Midlands region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (41.18%) Adobe Experience Manager
2 5 (29.41%) WebLogic
Communications & Networking
1 7 (41.18%) SMS
1 7 (41.18%) Internet
General
1 7 (41.18%) Marketing
Job Titles
1 5 (29.41%) Technical Support
1 5 (29.41%) Support Engineer
1 5 (29.41%) Technical Support Engineer
1 5 (29.41%) Technical Engineer
2 4 (23.53%) Consultant
3 3 (17.65%) Digital Marketing Consultant
3 3 (17.65%) Marketing Consultant
4 2 (11.76%) PPC Manager
4 2 (11.76%) PPC Analyst
4 2 (11.76%) PPC Executive
4 2 (11.76%) Social Media Manager
4 2 (11.76%) Web Analyst
4 2 (11.76%) PPC Specialist
4 2 (11.76%) Analyst
5 1 (5.88%) Project Manager
5 1 (5.88%) Support Consultant
5 1 (5.88%) Performance Analyst
5 1 (5.88%) Development Consultant
Libraries, Frameworks & Software Standards
1 9 (52.94%) HTML
1 9 (52.94%) CSS
2 6 (35.29%) jQuery
2 6 (35.29%) HTML5
2 6 (35.29%) CSS3
3 1 (5.88%) OSGi
Miscellaneous
1 5 (29.41%) Computer Science
2 3 (17.65%) Social Media
2 3 (17.65%) Analytical Skills
3 1 (5.88%) Visualisation
Operating Systems
1 6 (35.29%) Red Hat Enterprise Linux
Processes & Methodologies
1 17 (100.00%) Analytics
2 10 (58.82%) Root Cause Analysis
3 6 (35.29%) Capacity Planning
3 6 (35.29%) Supplier Management
3 6 (35.29%) Pay per click
3 6 (35.29%) Digital Marketing
4 4 (23.53%) SEO
5 3 (17.65%) Performance Management
5 3 (17.65%) Data Protection
5 3 (17.65%) Web Development
5 3 (17.65%) Web Analytics
5 3 (17.65%) E-Commerce
6 2 (11.76%) Performance Monitoring
7 1 (5.88%) B2B
7 1 (5.88%) Project Management
Programming Languages
1 6 (35.29%) JavaScript
2 4 (23.53%) Java
3 1 (5.88%) C
Qualifications
1 5 (29.41%) Degree
2 1 (5.88%) Security Cleared
Vendors
1 17 (100.00%) Google
2 7 (41.18%) Adobe
3 6 (35.29%) Facebook
3 6 (35.29%) Twitter
4 1 (5.88%) Nokia