The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Aprimo
Rank 567 570 569
Rank change year-on-year
+3 -1
Contract jobs citing Aprimo 13 10 2
As % of all contract IT jobs located in England 0.028% 0.022% 0.005%
As % of the Vendors category 0.064% 0.047% 0.010%
Number of daily rates quoted 8 7 2
Average daily rate £255 £425 £138
Average daily rate % change year-on-year
-40.00% +209.09%
90% offered a daily rate of more than £226 £325 £128
10% offered a daily rate of more than £291 £500 £148
UK excluding London average daily rate £255 £463 -
% change year-on-year
-44.86% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Aprimo
UK

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the England region.

Vendors Category
England
Contract IT job ads with a match in the
Vendors category
20222 21084 20149
As % of all contract IT jobs located in England 42.85% 45.74% 45.45%
Number of daily rates quoted 12248 12496 11397
Average daily rate £400 £400 £390
Average daily rate % change year-on-year
- +2.56%
90% offered a daily rate of more than £238 £225 £220
10% offered a daily rate of more than £575 £550 £550
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 815 899 900
Average hourly rate £22.50 £17.50 £17.00
Average hourly rate % change year-on-year
+28.57% +2.94%
90% offered a hourly rate of more than £11.42 £11.50 £11.00
10% offered a hourly rate of more than £55.00 £39.50 £40.00
UK excluding London average hourly rate £22.50 £17.00 £16.50
% change year-on-year
+32.35% +3.03%

Aprimo
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Aprimo across the England region as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in England

Aprimo
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo across the England region.

Aprimo Daily Rate Trend in England

Aprimo
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Aprimo across the England region over the 3 months to 5 February 2016.

Aprimo Daily Rate Histogram in England

Aprimo
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Aprimo across the England region.

Aprimo Hourly Rate Trend in England

Aprimo
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Aprimo within the England region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +10 11 £255 -49.00% 1
London -7 2 £375 -11.76%
Aprimo
UK

Aprimo
Top 29 Related IT Skills in England

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 20 (100.00%) Marketing
2 19 (95.00%) Eloqua
3 18 (90.00%) Marketo
3 18 (90.00%) Marketing Automation
4 16 (80.00%) Project Management
5 14 (70.00%) B2B
6 4 (20.00%) CRM
6 4 (20.00%) Data Management
7 1 (5.00%) Electronics
7 1 (5.00%) Workflow
7 1 (5.00%) Finance
7 1 (5.00%) Agile Software Development
7 1 (5.00%) Asset Management
7 1 (5.00%) Business Intelligence
7 1 (5.00%) PRINCE2
7 1 (5.00%) MS Excel
7 1 (5.00%) Microsoft
7 1 (5.00%) Adobe
7 1 (5.00%) PMI
7 1 (5.00%) PMP
7 1 (5.00%) PMI Certification
7 1 (5.00%) Acrobat
7 1 (5.00%) CheetahMail
7 1 (5.00%) People Management
7 1 (5.00%) Silverpop
7 1 (5.00%) Information Management
7 1 (5.00%) MS PowerPoint
7 1 (5.00%) Marketing Strategy
7 1 (5.00%) Email Marketing

Aprimo
Top Related IT Skills in England by Category

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Applications
1 1 (5.00%) Acrobat
1 1 (5.00%) MS Excel
1 1 (5.00%) MS PowerPoint
Business Applications
1 19 (95.00%) Eloqua
Cloud Services
1 1 (5.00%) CheetahMail
1 1 (5.00%) Silverpop
General
1 20 (100.00%) Marketing
2 1 (5.00%) Electronics
2 1 (5.00%) Finance
Job Titles
1 18 (90.00%) Automation Specialist
1 18 (90.00%) Marketing Automation Specialist
1 18 (90.00%) Marketing Specialist
2 2 (10.00%) Marketing Manager
2 2 (10.00%) Marketing Project Manager
2 2 (10.00%) Project Manager
3 1 (5.00%) Asset Management Project Manager
3 1 (5.00%) Email Marketing Manager
3 1 (5.00%) Email Project Manager
3 1 (5.00%) Implementation Manager
3 1 (5.00%) Implementation Project Manager
3 1 (5.00%) Project Implementation Manager
Miscellaneous
1 1 (5.00%) PMI
Processes & Methodologies
1 18 (90.00%) Marketing Automation
2 16 (80.00%) Project Management
3 14 (70.00%) B2B
4 4 (20.00%) CRM
4 4 (20.00%) Data Management
5 1 (5.00%) Agile Software Development
5 1 (5.00%) Asset Management
5 1 (5.00%) Business Intelligence
5 1 (5.00%) Email Marketing
5 1 (5.00%) Information Management
5 1 (5.00%) Marketing Strategy
5 1 (5.00%) People Management
5 1 (5.00%) PRINCE2
5 1 (5.00%) Workflow
Qualifications
1 1 (5.00%) PMI Certification
1 1 (5.00%) PMP
Vendors
1 18 (90.00%) Marketo
2 1 (5.00%) Adobe
2 1 (5.00%) Microsoft