The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Aprimo
Rank 579 - 556
Rank change year-on-year
- 0
Contract jobs citing Aprimo 15 0 3
As % of all contract IT jobs located in the UK 0.027% - 0.006%
As % of the Vendors category 0.059% - 0.013%
Number of daily rates quoted 12 0 1
Average daily rate
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of your Daily Rate
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£502 - £313
UK excluding London average daily rate £325 - £313
Number of hourly rates quoted 1 0 0
Average hourly rate £18.00 - -
UK excluding London average hourly rate £18.00 - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
25269 25137 22645
As % of all contract IT jobs located in the UK 45.35% 45.52% 46.70%
Number of daily rates quoted 14362 14090 11990
Average daily rate £400 £392 £400
Average daily rate % change year-on-year
+1.97% -1.93%
90% offered a daily rate of more than £230 £223 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1091 1071 1207
Average hourly rate £18.00 £18.00 £19.00
Average hourly rate % change year-on-year
- -5.26%
90% offered a hourly rate of more than £11.02 £11.00 £11.00
10% offered a hourly rate of more than £40.15 £41.15 £40.00
UK excluding London average hourly rate £17.50 £17.50 £19.00
% change year-on-year
- -7.89%

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo within the UK.

Aprimo Daily Rate Trend in the UK

Aprimo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Aprimo within the UK over the 3 months to 24 April 2015.

Aprimo Daily Rate Histogram in the UK

Aprimo
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Aprimo within the UK.

Aprimo Hourly Rate Trend in the UK

Aprimo
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Aprimo within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England - 15 £502 - 1
London - 8 £530 - 1
West Midlands - 5 £325 -
Coventry - 4 £325 -
Slough - 2 £115 -
Berkshire - 2 £115 -
City of London - 2 £506 -
South East - 2 £115 -

Aprimo
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 25 (100.00%) Marketing
2 17 (68.00%) SQL
3 13 (52.00%) Data Warehouse
3 13 (52.00%) Campaign Management
4 11 (44.00%) Adobe Campaign
4 11 (44.00%) Adobe
4 11 (44.00%) HTML
5 10 (40.00%) Eloqua
6 9 (36.00%) Analytics
6 9 (36.00%) QA
6 9 (36.00%) Teradata
7 8 (32.00%) Workflow
7 8 (32.00%) Oracle Database 11g
7 8 (32.00%) Oracle Database 10g
7 8 (32.00%) PL/SQL
7 8 (32.00%) Oracle
7 8 (32.00%) CRM
7 8 (32.00%) Oracle Database
8 7 (28.00%) Adobe Analytics
8 7 (28.00%) Tableau
8 7 (28.00%) Oracle BI EE
8 7 (28.00%) XML
8 7 (28.00%) Business Objects
8 7 (28.00%) ASP.NET
8 7 (28.00%) JavaScript
8 7 (28.00%) VBScript
8 7 (28.00%) VB.NET
8 7 (28.00%) .NET
8 7 (28.00%) SOA
8 7 (28.00%) ETL

Aprimo
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 7 (28.00%) Oracle Workflow
2 3 (12.00%) SAS
Applications
1 2 (8.00%) Photoshop
2 1 (4.00%) MS Excel
Business Applications
1 11 (44.00%) Adobe Campaign
2 7 (28.00%) WebTrends
3 2 (8.00%) Dynamics CRM
Cloud Services
1 7 (28.00%) Adobe Analytics
1 7 (28.00%) Google Analytics
Communications & Networking
1 2 (8.00%) SMS
Database & Business Intelligence
1 13 (52.00%) Data Warehouse
2 8 (32.00%) Oracle Database 11g
2 8 (32.00%) Oracle Database 10g
2 8 (32.00%) Oracle Database
3 7 (28.00%) Oracle BI EE
Development Applications
1 3 (12.00%) JIRA
2 2 (8.00%) Dreamweaver
General
1 25 (100.00%) Marketing
2 6 (24.00%) Publishing
3 1 (4.00%) Finance
Job Titles
1 9 (36.00%) Developer
1 9 (36.00%) Analyst
2 8 (32.00%) Oracle Developer
3 4 (16.00%) Oracle Database Developer
3 4 (16.00%) Campaign Analyst
3 4 (16.00%) Database Developer
4 3 (12.00%) Test Manager
5 2 (8.00%) Email Specialist
5 2 (8.00%) Teradata Analyst
5 2 (8.00%) Test Analyst
5 2 (8.00%) Consultant
5 2 (8.00%) QA Manager
5 2 (8.00%) Tester
6 1 (4.00%) Data Consultant
6 1 (4.00%) ETL Developer
6 1 (4.00%) Developer Analyst
6 1 (4.00%) Data Warehouse Developer
6 1 (4.00%) Data Warehouse Consultant
6 1 (4.00%) Oracle Data Warehouse Developer
6 1 (4.00%) Analyst Programmer
Libraries, Frameworks & Software Standards
1 11 (44.00%) HTML
2 7 (28.00%) XML
2 7 (28.00%) ASP.NET
2 7 (28.00%) .NET
3 6 (24.00%) .NET Framework
4 2 (8.00%) CSS
Miscellaneous
1 5 (20.00%) Computer Science
2 3 (12.00%) Analytical Skills
3 2 (8.00%) Management Information System
Processes & Methodologies
1 13 (52.00%) Campaign Management
2 9 (36.00%) Analytics
3 8 (32.00%) Workflow
3 8 (32.00%) CRM
4 7 (28.00%) SOA
4 7 (28.00%) ETL
4 7 (28.00%) System Testing
4 7 (28.00%) Web Analytics
5 6 (24.00%) Agile Software Development
5 6 (24.00%) Service Management
5 6 (24.00%) ITIL
6 5 (20.00%) Line Management
7 4 (16.00%) Direct Marketing
8 3 (12.00%) Migration
8 3 (12.00%) Email Marketing
8 3 (12.00%) User Acceptance Testing
8 3 (12.00%) Data Protection
9 2 (8.00%) Customer Engagement
9 2 (8.00%) Test Strategy
9 2 (8.00%) Marketing Strategy
Programming Languages
1 17 (68.00%) SQL
2 8 (32.00%) PL/SQL
3 7 (28.00%) JavaScript
3 7 (28.00%) VBScript
3 7 (28.00%) VB.NET
4 2 (8.00%) Java
Qualifications
1 7 (28.00%) Degree
Quality Assurance & Compliance
1 9 (36.00%) QA
Vendors
1 11 (44.00%) Adobe
2 10 (40.00%) Eloqua
3 9 (36.00%) Teradata
4 8 (32.00%) Oracle
5 7 (28.00%) Tableau
5 7 (28.00%) Business Objects
5 7 (28.00%) Google
6 5 (20.00%) Marketo
7 3 (12.00%) HP
8 2 (8.00%) Salesforce.com
8 2 (8.00%) Siebel