The first table below looks at the demand for knowledge and experience of Aprimo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Aprimo
Rank 570 565 586
Rank change year-on-year
-5 +21
Contract jobs citing Aprimo 2 1 5
As % of all contract IT jobs located in the UK 0.004% 0.002% 0.009%
As % of the Vendors category 0.008% 0.004% 0.018%
Number of daily rates quoted 2 1 5
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £325 £325
Average daily rate % change year-on-year
+7.69% -
UK excluding London average daily rate - - £325
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
24237 23956 27028
As % of all contract IT jobs located in the UK 45.66% 47.11% 46.70%
Number of daily rates quoted 13465 12978 13603
Average daily rate £379 £388 £375
Average daily rate % change year-on-year
-2.19% +3.33%
90% offered a daily rate of more than £220 £225 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 1061 1209 1385
Average hourly rate £17.50 £19.88 £19.50
Average hourly rate % change year-on-year
-11.94% +1.92%
90% offered a hourly rate of more than £11.00 £11.15 £11.50
10% offered a hourly rate of more than £37.50 £40.00 £39.00
UK excluding London average hourly rate £17.50 £19.50 £19.00
% change year-on-year
-10.25% +2.63%

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo within the UK.

Aprimo Daily Rate Trend in the UK

Aprimo
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Aprimo within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 2 £350 +7.69% 1
England -6 2 £350 +7.69% 1

Aprimo
Top 10 Related IT Skills

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 2 (100.00%) Marketing
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Eloqua
2 1 (50.00%) Business Analytics
2 1 (50.00%) Analytics
2 1 (50.00%) Marketo
2 1 (50.00%) ExactTarget
2 1 (50.00%) Project Management
2 1 (50.00%) Management Information System

Aprimo
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Architect
1 1 (50.00%) Business Analyst
1 1 (50.00%) Analyst
1 1 (50.00%) Solutions Architect
Miscellaneous
1 1 (50.00%) Management Information System
Processes & Methodologies
1 1 (50.00%) Email Marketing
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Business Analytics
1 1 (50.00%) Analytics
1 1 (50.00%) Project Management
Vendors
1 1 (50.00%) Eloqua
1 1 (50.00%) Marketo
1 1 (50.00%) ExactTarget