The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Aprimo
Rank 605 576 597
Rank change year-on-year
-29 +21
Contract jobs citing Aprimo 9 2 6
As % of all contract IT jobs located in the UK 0.016% 0.004% 0.010%
As % of the Vendors category 0.034% 0.008% 0.022%
Number of daily rates quoted 8 1 2
Average daily rate
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£469 £325 £350
Average daily rate % change year-on-year
+44.23% -7.14%
90% offered a daily rate of more than £350 £325 £330
10% offered a daily rate of more than £536 £325 £370
UK excluding London average daily rate £550 - £350
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
26444 24565 27318
As % of all contract IT jobs located in the UK 45.76% 46.60% 46.76%
Number of daily rates quoted 14953 13794 13926
Average daily rate £390 £388 £375
Average daily rate % change year-on-year
+0.64% +3.33%
90% offered a daily rate of more than £225 £225 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 1180 1089 1385
Average hourly rate £19.00 £19.00 £18.75
Average hourly rate % change year-on-year
- +1.33%
90% offered a hourly rate of more than £11.00 £11.00 £11.50
10% offered a hourly rate of more than £41.34 £40.00 £40.00
UK excluding London average hourly rate £18.50 £19.00 £18.50
% change year-on-year
-2.63% +2.70%

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo within the UK.

Aprimo Daily Rate Trend in the UK

Aprimo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Aprimo within the UK over the 3 months to 23 September 2014.

Aprimo Daily Rate Histogram in the UK

Aprimo
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Aprimo within the UK over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -12 9 £469 +44.23%
London +21 7 £450 +38.46%

Aprimo
Top 28 Related IT Skills

For the 6 months to 23 September 2014, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 8 (88.89%) Marketing
2 5 (55.56%) Marketo
3 4 (44.44%) Neolane
3 4 (44.44%) Migration
3 4 (44.44%) Oracle Database
3 4 (44.44%) Oracle
3 4 (44.44%) Data Warehouse
3 4 (44.44%) Adobe
4 3 (33.33%) Project Management
4 3 (33.33%) Data Modelling
4 3 (33.33%) Data Analysis
4 3 (33.33%) Data Migration
4 3 (33.33%) Teradata
5 2 (22.22%) Business Analysis
5 2 (22.22%) SAS
5 2 (22.22%) SQL
5 2 (22.22%) Finance
6 1 (11.11%) Management Information System
6 1 (11.11%) Retail
6 1 (11.11%) MS PowerPoint
6 1 (11.11%) Degree
6 1 (11.11%) Email Marketing
6 1 (11.11%) Digital Marketing
6 1 (11.11%) Eloqua
6 1 (11.11%) Business Analytics
6 1 (11.11%) Analytics
6 1 (11.11%) Campaign Management
6 1 (11.11%) ExactTarget

Aprimo
Top Related IT Skills by Category

For the 6 months to 23 September 2014, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) SAS
Applications
1 1 (11.11%) MS PowerPoint
Database & Business Intelligence
1 4 (44.44%) Data Warehouse
1 4 (44.44%) Oracle Database
General
1 8 (88.89%) Marketing
2 2 (22.22%) Finance
3 1 (11.11%) Retail
Job Titles
1 7 (77.78%) Analyst
2 4 (44.44%) Data Analyst
3 3 (33.33%) Marketing Analyst
4 2 (22.22%) Marketing Data Analyst
5 1 (11.11%) Campaign Management Specialist
5 1 (11.11%) Campaign Specialist
5 1 (11.11%) Analyst Developer
5 1 (11.11%) Data Migration Analyst
5 1 (11.11%) MI Analyst
5 1 (11.11%) Solutions Architect
5 1 (11.11%) Architect
5 1 (11.11%) Business Analyst
5 1 (11.11%) Developer
Miscellaneous
1 1 (11.11%) Management Information System
Processes & Methodologies
1 4 (44.44%) Migration
2 3 (33.33%) Data Analysis
2 3 (33.33%) Data Migration
2 3 (33.33%) Data Modelling
2 3 (33.33%) Project Management
3 2 (22.22%) Business Analysis
4 1 (11.11%) Email Marketing
4 1 (11.11%) Digital Marketing
4 1 (11.11%) Business Analytics
4 1 (11.11%) Analytics
4 1 (11.11%) Campaign Management
Programming Languages
1 2 (22.22%) SQL
Qualifications
1 1 (11.11%) Degree
Vendors
1 5 (55.56%) Marketo
2 4 (44.44%) Neolane
2 4 (44.44%) Oracle
2 4 (44.44%) Adobe
3 3 (33.33%) Teradata
4 1 (11.11%) Eloqua
4 1 (11.11%) ExactTarget