The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Aprimo
Rank 612 600 586
Rank change year-on-year
-12 -14
Contract jobs citing Aprimo 14 12 2
As % of all contract IT jobs located in the UK 0.027% 0.023% 0.004%
As % of the Vendors category 0.063% 0.051% 0.009%
Number of daily rates quoted 8 9 2
Average daily rate £255 £450 £138
Average daily rate % change year-on-year
-43.33% +227.27%
90% offered a daily rate of more than £226 £325 £128
10% offered a daily rate of more than £291 £510 £148
UK excluding London average daily rate £255 £463 -
% change year-on-year
-44.86% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22062 23715 22622
As % of all contract IT jobs located in the UK 42.89% 45.79% 45.50%
Number of daily rates quoted 13130 13749 12420
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £235 £225 £220
10% offered a daily rate of more than £560 £550 £550
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 866 1006 988
Average hourly rate £22.00 £17.50 £17.32
Average hourly rate % change year-on-year
+25.71% +1.03%
90% offered a hourly rate of more than £11.02 £11.50 £11.00
10% offered a hourly rate of more than £55.00 £40.00 £40.00
UK excluding London average hourly rate £21.50 £17.50 £16.50
% change year-on-year
+22.85% +6.06%

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo within the UK.

Aprimo Daily Rate Trend in the UK

Aprimo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Aprimo within the UK over the 3 months to 12 February 2016.

Aprimo Daily Rate Histogram in the UK

Aprimo
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Aprimo within the UK.

Aprimo Hourly Rate Trend in the UK

Aprimo
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Aprimo within the UK over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 14 £255 -40.00% 4
South East +26 12 £255 -49.00% 4
Reading - 12 £255 -
Berkshire - 12 £255 - 4
London +6 2 £375 -11.76%

Aprimo
Top 29 Related IT Skills

For the 6 months to 12 February 2016, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 21 (100.00%) Marketing
2 20 (95.24%) Eloqua
3 19 (90.48%) Marketo
3 19 (90.48%) Marketing Automation
4 16 (76.19%) Project Management
5 14 (66.67%) B2B
6 5 (23.81%) CRM
6 5 (23.81%) Data Management
7 1 (4.76%) Electronics
7 1 (4.76%) Workflow
7 1 (4.76%) Finance
7 1 (4.76%) Agile Software Development
7 1 (4.76%) Asset Management
7 1 (4.76%) Business Intelligence
7 1 (4.76%) PRINCE2
7 1 (4.76%) MS Excel
7 1 (4.76%) Microsoft
7 1 (4.76%) Adobe
7 1 (4.76%) PMI
7 1 (4.76%) PMP
7 1 (4.76%) PMI Certification
7 1 (4.76%) Acrobat
7 1 (4.76%) CheetahMail
7 1 (4.76%) People Management
7 1 (4.76%) Silverpop
7 1 (4.76%) Information Management
7 1 (4.76%) MS PowerPoint
7 1 (4.76%) Marketing Strategy
7 1 (4.76%) Email Marketing

Aprimo
Top Related IT Skills by Category

For the 6 months to 12 February 2016, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Applications
1 1 (4.76%) Acrobat
1 1 (4.76%) MS Excel
1 1 (4.76%) MS PowerPoint
Business Applications
1 20 (95.24%) Eloqua
Cloud Services
1 1 (4.76%) CheetahMail
1 1 (4.76%) Silverpop
General
1 21 (100.00%) Marketing
2 1 (4.76%) Electronics
2 1 (4.76%) Finance
Job Titles
1 19 (90.48%) Automation Specialist
1 19 (90.48%) Marketing Automation Specialist
1 19 (90.48%) Marketing Specialist
2 2 (9.52%) Marketing Manager
2 2 (9.52%) Marketing Project Manager
2 2 (9.52%) Project Manager
3 1 (4.76%) Asset Management Project Manager
3 1 (4.76%) Email Marketing Manager
3 1 (4.76%) Email Project Manager
3 1 (4.76%) Implementation Manager
3 1 (4.76%) Implementation Project Manager
3 1 (4.76%) Project Implementation Manager
Miscellaneous
1 1 (4.76%) PMI
Processes & Methodologies
1 19 (90.48%) Marketing Automation
2 16 (76.19%) Project Management
3 14 (66.67%) B2B
4 5 (23.81%) CRM
4 5 (23.81%) Data Management
5 1 (4.76%) Agile Software Development
5 1 (4.76%) Asset Management
5 1 (4.76%) Business Intelligence
5 1 (4.76%) Email Marketing
5 1 (4.76%) Information Management
5 1 (4.76%) Marketing Strategy
5 1 (4.76%) People Management
5 1 (4.76%) PRINCE2
5 1 (4.76%) Workflow
Qualifications
1 1 (4.76%) PMI Certification
1 1 (4.76%) PMP
Vendors
1 19 (90.48%) Marketo
2 1 (4.76%) Adobe
2 1 (4.76%) Microsoft