The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 25 August 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Aprimo, Incorporated.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Aprimo
Rank 644 653 628
Rank change year-on-year
+9 -25
Contract jobs citing Aprimo 6 2 7
As % of all contract IT jobs located in the UK 0.011% 0.003% 0.012%
As % of the Vendors category 0.024% 0.008% 0.027%
Number of daily rates quoted 3 2 7
Median daily rate £175 £390 £450
Median daily rate % change year-on-year
-55.12% -13.33%
UK excluding London median daily rate £175 £390 -
% change year-on-year
-55.12% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
24523 25740 25862
As % of all contract IT jobs located in the UK 45.20% 44.05% 45.89%
Number of daily rates quoted 14991 15198 14398
Median daily rate £404 £400 £380
Median daily rate % change year-on-year
+1.00% +5.26%
90% offered a daily rate of more than £250 £230 £220
10% offered a daily rate of more than £550 £550 £550
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 834 1098 1103
Median hourly rate £19.50 £18.50 £18.00
Median hourly rate % change year-on-year
+5.40% +2.77%
90% offered a hourly rate of more than £11.00 £11.50 £11.00
10% offered a hourly rate of more than £45.00 £42.70 £37.50
UK excluding London median hourly rate £20.00 £18.50 £17.50
% change year-on-year
+8.10% +5.71%

Aprimo
Jobs Demand Trend

The demand trend of contract jobs citing Aprimo as a proportion of all IT contracts with a match in the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo within the UK.

Aprimo Daily Rate Trend in the UK

Aprimo
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Aprimo within the UK.

Aprimo Hourly Rate Trend in the UK

Aprimo
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Aprimo within the UK over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 6 £175 -55.12% 1
Reading +16 5 £175 -30.00%
Berkshire +14 5 £175 -30.00%
South East +11 5 £175 -55.12%
London - 1 - - 1

Aprimo
Top 30 Related IT Skills

For the 6 months to 25 August 2016, IT contractor jobs citing Aprimo also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Aprimo.

1 6 (85.71%) Eloqua
1 6 (85.71%) Marketo
1 6 (85.71%) Marketing
2 5 (71.43%) Marketing Automation
3 3 (42.86%) Salesforce.com
3 3 (42.86%) Project Management
3 3 (42.86%) CRM
3 3 (42.86%) B2B
4 2 (28.57%) MS Office
4 2 (28.57%) MS Excel
4 2 (28.57%) Data Management
4 2 (28.57%) Degree
5 1 (14.29%) Adobe Campaign
5 1 (14.29%) Salesforce Marketing Cloud
5 1 (14.29%) Responsys
5 1 (14.29%) Analytical Skills
5 1 (14.29%) Radian6
5 1 (14.29%) Salesforce.com CRM
5 1 (14.29%) Oracle BI EE
5 1 (14.29%) Sitecore
5 1 (14.29%) Marketing Management
5 1 (14.29%) Force.com
5 1 (14.29%) Data Governance
5 1 (14.29%) Adobe Experience Manager
5 1 (14.29%) Analytics
5 1 (14.29%) Oracle ODI
5 1 (14.29%) Campaign Management
5 1 (14.29%) QlikView
5 1 (14.29%) Google Analytics
5 1 (14.29%) Atlassian

Aprimo
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) Adobe Experience Manager
1 1 (14.29%) SAS
Applications
1 2 (28.57%) MS Excel
1 2 (28.57%) MS Office
Business Applications
1 6 (85.71%) Eloqua
2 1 (14.29%) Adobe Campaign
2 1 (14.29%) Radian6
2 1 (14.29%) Salesforce.com CRM
2 1 (14.29%) SDL Web 8
Cloud Services
1 1 (14.29%) Force.com
1 1 (14.29%) Google Analytics
1 1 (14.29%) Responsys
Database & Business Intelligence
1 1 (14.29%) BusinessObjects
1 1 (14.29%) Oracle BI EE
1 1 (14.29%) Oracle ODI
1 1 (14.29%) QlikView
General
1 6 (85.71%) Marketing
2 1 (14.29%) Retail
Job Titles
1 3 (42.86%) Automation Specialist
1 3 (42.86%) Junior
1 3 (42.86%) Marketing Automation Specialist
1 3 (42.86%) Marketing Specialist
2 2 (28.57%) Marketing Automation Executive
2 2 (28.57%) Marketing Executive
3 1 (14.29%) Analyst
3 1 (14.29%) Automation Analyst
3 1 (14.29%) Business Intelligence Manager
3 1 (14.29%) Business Intelligence Project Manager
3 1 (14.29%) Marketing Analyst
3 1 (14.29%) Project Manager
Miscellaneous
1 1 (14.29%) Analytical Skills
Processes & Methodologies
1 5 (71.43%) Marketing Automation
2 3 (42.86%) B2B
2 3 (42.86%) CRM
2 3 (42.86%) Project Management
3 2 (28.57%) Data Management
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Analytics
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Campaign Management
4 1 (14.29%) Content Management
4 1 (14.29%) Data Governance
4 1 (14.29%) Digital Marketing
4 1 (14.29%) E-Commerce
4 1 (14.29%) Marketing Management
Programming Languages
1 1 (14.29%) SQL
Qualifications
1 2 (28.57%) Degree
Vendors
1 6 (85.71%) Marketo
2 3 (42.86%) Salesforce.com
3 1 (14.29%) Adobe
3 1 (14.29%) Atlassian
3 1 (14.29%) Google
3 1 (14.29%) Oracle
3 1 (14.29%) Salesforce Marketing Cloud
3 1 (14.29%) Sitecore
3 1 (14.29%) Teradata