The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Aprimo
Rank 576 556 561
Rank change year-on-year
-20 +5
Contract jobs citing Aprimo 10 20 1
As % of all contract IT jobs located in the UK 0.018% 0.039% 0.002%
As % of the Vendors category 0.040% 0.084% 0.004%
Number of daily rates quoted 8 10 0
Average daily rate
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of your Daily Rate
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£463 £150 -
Average daily rate % change year-on-year
+208.33% -
UK excluding London average daily rate £475 - -
Number of hourly rates quoted 0 1 0
Average hourly rate - £35.85 -
UK excluding London average hourly rate - £35.85 -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
24741 23798 23532
As % of all contract IT jobs located in the UK 45.38% 46.19% 47.81%
Number of daily rates quoted 14780 13501 12196
Average daily rate £388 £388 £375
Average daily rate % change year-on-year
- +3.33%
90% offered a daily rate of more than £220 £225 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £363 £350 £350
% change year-on-year
+3.57% -
Number of hourly rates quoted 1159 1113 1382
Average hourly rate £17.50 £17.50 £19.00
Average hourly rate % change year-on-year
- -7.89%
90% offered a hourly rate of more than £11.00 £10.50 £11.00
10% offered a hourly rate of more than £38.00 £36.07 £40.00
UK excluding London average hourly rate £17.50 £17.00 £19.00
% change year-on-year
+2.94% -10.52%

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo within the UK.

Aprimo Daily Rate Trend in the UK

Aprimo
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Aprimo within the UK over the 3 months to 22 December 2014.

Aprimo Daily Rate Histogram in the UK

Aprimo
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Aprimo within the UK over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -42 8 £450 +200.00%
London +7 3 £425 +183.33%
Romford - - - -

Aprimo
Top 30 Related IT Skills

For the 6 months to 22 December 2014, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 18 (94.74%) Marketing
2 9 (47.37%) Data Warehouse
3 8 (42.11%) Marketo
4 7 (36.84%) Adobe
4 7 (36.84%) Migration
4 7 (36.84%) Teradata
5 6 (31.58%) SQL
5 6 (31.58%) QA
6 4 (21.05%) Oracle
6 4 (21.05%) Project Management
6 4 (21.05%) Email Marketing
6 4 (21.05%) Campaign Management
6 4 (21.05%) Oracle Database
6 4 (21.05%) Neolane
7 3 (15.79%) Data Modelling
7 3 (15.79%) HP
7 3 (15.79%) Management Information System
7 3 (15.79%) Data Analysis
7 3 (15.79%) JIRA
7 3 (15.79%) User Acceptance Testing
7 3 (15.79%) Data Migration
8 2 (10.53%) HTML
8 2 (10.53%) Java
8 2 (10.53%) Photoshop
8 2 (10.53%) CRM
8 2 (10.53%) SAS
8 2 (10.53%) SMS
8 2 (10.53%) Dreamweaver
8 2 (10.53%) Finance
8 2 (10.53%) Business Analysis

Aprimo
Top Related IT Skills by Category

For the 6 months to 22 December 2014, IT contractor jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.53%) SAS
Applications
1 2 (10.53%) Photoshop
2 1 (5.26%) MS PowerPoint
Communications & Networking
1 2 (10.53%) SMS
Database & Business Intelligence
1 9 (47.37%) Data Warehouse
2 4 (21.05%) Oracle Database
Development Applications
1 3 (15.79%) JIRA
2 2 (10.53%) Dreamweaver
General
1 18 (94.74%) Marketing
2 2 (10.53%) Finance
3 1 (5.26%) Retail
Job Titles
1 11 (57.89%) Analyst
2 4 (21.05%) Data Analyst
3 3 (15.79%) Marketing Analyst
3 3 (15.79%) Test Manager
4 2 (10.53%) Test Analyst
4 2 (10.53%) Consultant
4 2 (10.53%) Tester
4 2 (10.53%) QA Manager
4 2 (10.53%) Marketing Data Analyst
4 2 (10.53%) Email Specialist
5 1 (5.26%) Campaign Management Specialist
5 1 (5.26%) Campaign Specialist
5 1 (5.26%) Teradata Analyst
5 1 (5.26%) Data Warehouse Consultant
5 1 (5.26%) Campaign Analyst
5 1 (5.26%) Analyst Developer
5 1 (5.26%) Data Migration Analyst
5 1 (5.26%) MI Analyst
5 1 (5.26%) Data Consultant
5 1 (5.26%) Developer
Libraries, Frameworks & Software Standards
1 2 (10.53%) HTML
Miscellaneous
1 3 (15.79%) Management Information System
2 2 (10.53%) Analytical Skills
Processes & Methodologies
1 7 (36.84%) Migration
2 4 (21.05%) Email Marketing
2 4 (21.05%) Project Management
2 4 (21.05%) Campaign Management
3 3 (15.79%) Data Modelling
3 3 (15.79%) Data Analysis
3 3 (15.79%) User Acceptance Testing
3 3 (15.79%) Data Migration
4 2 (10.53%) Customer Engagement
4 2 (10.53%) Test Strategy
4 2 (10.53%) Business Analysis
4 2 (10.53%) CRM
4 2 (10.53%) Campaign Analysis
5 1 (5.26%) Workflow
5 1 (5.26%) Digital Marketing
5 1 (5.26%) Business Analytics
5 1 (5.26%) Analytics
5 1 (5.26%) Brand Management
5 1 (5.26%) Performance Management
Programming Languages
1 6 (31.58%) SQL
2 2 (10.53%) Java
Qualifications
1 1 (5.26%) Degree
Quality Assurance & Compliance
1 6 (31.58%) QA
Vendors
1 8 (42.11%) Marketo
2 7 (36.84%) Adobe
2 7 (36.84%) Teradata
3 4 (21.05%) Neolane
3 4 (21.05%) Oracle
4 3 (15.79%) HP
5 1 (5.26%) Eloqua
5 1 (5.26%) ExactTarget