The table below looks at the statistics for the Web Analytics Analyst role in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics Analyst in their job title over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Web Analytics Analyst
Rank 624 585 592
Rank change year-on-year
-39 +7
Contract jobs requiring a Web Analytics Analyst 3 13 2
As % of all contract IT jobs located in England 0.006% 0.026% 0.004%
As % of the Job Titles category 0.006% 0.027% 0.004%
Number of daily rates quoted 1 6 2
Average daily rate £350 £350 £325
Average daily rate % change year-on-year
- +7.69%
UK excluding London average daily rate - £350 £350
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Web Analytics Analyst
UK

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the England region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
England
Contract IT job ads with a match in the
Job Titles category
48697 48044 46983
As % of all contract IT jobs located in England 95.04% 94.77% 94.43%
Number of daily rates quoted 32114 29627 29164
Average daily rate £425 £400 £400
Average daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £263 £250 £225
10% offered a daily rate of more than £600 £575 £555
UK excluding London average daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 1383 1932 1948
Average hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £44.10 £42.50 £42.50
UK excluding London average hourly rate £17.50 £16.83 £17.00
% change year-on-year
+4.01% -1.02%

Web Analytics Analyst
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics Analyst in the job title across the England region as a proportion of the total demand within the Job Titles category.

Web Analytics Analyst Jobs Demand Trend in England

Web Analytics Analyst
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics Analyst across the England region.

Web Analytics Analyst Daily Rate Trend in England

Web Analytics Analyst
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics Analyst across the England region.

Web Analytics Analyst Hourly Rate Trend in England

Web Analytics Analyst
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics Analyst within the England region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -4 3 £350 -17.64%
Web Analytics Analyst
UK

Web Analytics Analyst
Top 30 Related IT Skills in England

For the 6 months to 30 April 2016, IT contractor jobs across the England region that cited Web Analytics Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analytics Analyst in their job title.

1 12 (100.00%) Analytics
2 10 (83.33%) Web Analytics
3 8 (66.67%) Google Analytics
3 8 (66.67%) Google
4 7 (58.33%) Adobe
5 6 (50.00%) Adobe Analytics
6 5 (41.67%) SQL
6 5 (41.67%) Marketing
6 5 (41.67%) Omniture
7 4 (33.33%) SEO
7 4 (33.33%) Data Analysis
8 2 (16.67%) Social Media
8 2 (16.67%) Finance
8 2 (16.67%) Digital Marketing
9 1 (8.33%) jQuery
9 1 (8.33%) Multivariate Testing
9 1 (8.33%) Search Engine Marketing
9 1 (8.33%) Use Case
9 1 (8.33%) DoubleClick
9 1 (8.33%) Business Analysis
9 1 (8.33%) SAP Oil and Gas
9 1 (8.33%) Electronics
9 1 (8.33%) Telecoms
9 1 (8.33%) JavaScript
9 1 (8.33%) WebTrends
9 1 (8.33%) SAP
9 1 (8.33%) UML
9 1 (8.33%) MS Excel
9 1 (8.33%) CRM
9 1 (8.33%) E-Commerce

Web Analytics Analyst
Top Related IT Skills in England by Category

For the 6 months to 30 April 2016, IT contractor jobs across the England region that cited Web Analytics Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analytics Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) CMS
Applications
1 1 (8.33%) MS Excel
Business Applications
1 1 (8.33%) Data Workbench
1 1 (8.33%) SAP Oil and Gas
1 1 (8.33%) WebTrends
Cloud Services
1 8 (66.67%) Google Analytics
2 6 (50.00%) Adobe Analytics
3 1 (8.33%) Google Cloud Platform
Database & Business Intelligence
1 1 (8.33%) BigQuery
General
1 5 (41.67%) Marketing
2 2 (16.67%) Finance
3 1 (8.33%) Electronics
3 1 (8.33%) Manufacturing
3 1 (8.33%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (8.33%) jQuery
Miscellaneous
1 2 (16.67%) Social Media
2 1 (8.33%) New Media
2 1 (8.33%) Statistics
Processes & Methodologies
1 12 (100.00%) Analytics
2 10 (83.33%) Web Analytics
3 4 (33.33%) Data Analysis
3 4 (33.33%) SEO
4 2 (16.67%) Digital Marketing
5 1 (8.33%) Behavioural Targeting
5 1 (8.33%) Business Intelligence
5 1 (8.33%) Coaching
5 1 (8.33%) CRM
5 1 (8.33%) Data Analytics
5 1 (8.33%) Digital Analytics
5 1 (8.33%) E-Commerce
5 1 (8.33%) Marketing Strategy
5 1 (8.33%) Multivariate Testing
5 1 (8.33%) Search Engine Marketing
5 1 (8.33%) Software Delivery
5 1 (8.33%) Tag Management
5 1 (8.33%) UML
5 1 (8.33%) Use Case
5 1 (8.33%) User Stories
Programming Languages
1 5 (41.67%) SQL
2 1 (8.33%) JavaScript
Vendors
1 8 (66.67%) Google
2 7 (58.33%) Adobe
3 5 (41.67%) Omniture
4 1 (8.33%) Crazy Egg
4 1 (8.33%) DoubleClick
4 1 (8.33%) SAP
4 1 (8.33%) Tableau
4 1 (8.33%) Teradata