The table below looks at the statistics for the Web Analytics Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics Analyst in their job title over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Web Analytics Analyst
Rank 641 628 629
Rank change year-on-year
-13 +1
Contract jobs requiring a Web Analytics Analyst 3 13 1
As % of all contract IT jobs located in the UK 0.005% 0.023% 0.002%
As % of the Job Titles category 0.006% 0.025% 0.002%
Number of daily rates quoted 1 6 1
Average daily rate £350 £350 £300
Average daily rate % change year-on-year
- +16.66%
UK excluding London average daily rate - £350 -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
53023 52764 51440
As % of all contract IT jobs located in the UK 94.92% 94.73% 94.29%
Number of daily rates quoted 34537 31962 31273
Average daily rate £425 £400 £390
Average daily rate % change year-on-year
+6.25% +2.56%
90% offered a daily rate of more than £263 £240 £225
10% offered a daily rate of more than £600 £553 £550
UK excluding London average daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 1533 2112 2096
Average hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £44.90 £42.50 £42.50
UK excluding London average hourly rate £17.50 £16.70 £17.45
% change year-on-year
+4.79% -4.29%

Web Analytics Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Web Analytics Analyst Jobs Demand Trend in the UK

Web Analytics Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics Analyst within the UK.

Web Analytics Analyst Daily Rate Trend in the UK

Web Analytics Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics Analyst within the UK.

Web Analytics Analyst Hourly Rate Trend in the UK

Web Analytics Analyst
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics Analyst within the UK over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London 0 3 £350 -3.44% 1
England -32 3 £350 - 2
Bromley - 1 £350 -

Web Analytics Analyst
Top 30 Related IT Skills

For the 6 months to 28 April 2016, IT contractor jobs within the UK that cited Web Analytics Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analytics Analyst in their job title.

1 12 (100.00%) Analytics
2 10 (83.33%) Web Analytics
3 8 (66.67%) Google Analytics
3 8 (66.67%) Google
4 7 (58.33%) Adobe
5 6 (50.00%) Adobe Analytics
6 5 (41.67%) SQL
6 5 (41.67%) Marketing
6 5 (41.67%) Omniture
7 4 (33.33%) SEO
7 4 (33.33%) Data Analysis
8 2 (16.67%) Social Media
8 2 (16.67%) Finance
8 2 (16.67%) Digital Marketing
9 1 (8.33%) jQuery
9 1 (8.33%) Multivariate Testing
9 1 (8.33%) Search Engine Marketing
9 1 (8.33%) Use Case
9 1 (8.33%) DoubleClick
9 1 (8.33%) Business Analysis
9 1 (8.33%) SAP Oil and Gas
9 1 (8.33%) Electronics
9 1 (8.33%) Telecoms
9 1 (8.33%) JavaScript
9 1 (8.33%) WebTrends
9 1 (8.33%) SAP
9 1 (8.33%) UML
9 1 (8.33%) MS Excel
9 1 (8.33%) CRM
9 1 (8.33%) E-Commerce

Web Analytics Analyst
Top Related IT Skills by Category

For the 6 months to 28 April 2016, IT contractor jobs within the UK that cited Web Analytics Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analytics Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) CMS
Applications
1 1 (8.33%) MS Excel
Business Applications
1 1 (8.33%) Data Workbench
1 1 (8.33%) SAP Oil and Gas
1 1 (8.33%) WebTrends
Cloud Services
1 8 (66.67%) Google Analytics
2 6 (50.00%) Adobe Analytics
3 1 (8.33%) Google Cloud Platform
Database & Business Intelligence
1 1 (8.33%) BigQuery
General
1 5 (41.67%) Marketing
2 2 (16.67%) Finance
3 1 (8.33%) Electronics
3 1 (8.33%) Manufacturing
3 1 (8.33%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (8.33%) jQuery
Miscellaneous
1 2 (16.67%) Social Media
2 1 (8.33%) New Media
2 1 (8.33%) Statistics
Processes & Methodologies
1 12 (100.00%) Analytics
2 10 (83.33%) Web Analytics
3 4 (33.33%) Data Analysis
3 4 (33.33%) SEO
4 2 (16.67%) Digital Marketing
5 1 (8.33%) Agile Software Development
5 1 (8.33%) Behavioural Targeting
5 1 (8.33%) Business Analysis
5 1 (8.33%) Coaching
5 1 (8.33%) CRM
5 1 (8.33%) Data Analytics
5 1 (8.33%) Digital Analytics
5 1 (8.33%) Marketing Strategy
5 1 (8.33%) Multivariate Testing
5 1 (8.33%) Programme Management
5 1 (8.33%) Scrum
5 1 (8.33%) Software Delivery
5 1 (8.33%) Tag Management
5 1 (8.33%) UML
5 1 (8.33%) User Stories
Programming Languages
1 5 (41.67%) SQL
2 1 (8.33%) JavaScript
Vendors
1 8 (66.67%) Google
2 7 (58.33%) Adobe
3 5 (41.67%) Omniture
4 1 (8.33%) Crazy Egg
4 1 (8.33%) DoubleClick
4 1 (8.33%) SAP
4 1 (8.33%) Tableau
4 1 (8.33%) Teradata