The statistics below represent IT contracts advertised across the UK that had Web Analytics Analyst featuring in the job title. Included is a guide to the contractor rates offered over the 3 months to 19 January 2017 with a comparison to same period over 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Web Analytics Analyst
UK
Rank 587 609 575
Rank change year-on-year
+22 -34
Contract jobs requiring a Web Analytics Analyst 4 9 17
As % of all contract IT jobs located in the UK 0.009% 0.018% 0.033%
As % of the Job Titles category 0.009% 0.019% 0.035%
Number of daily rates quoted 4 7 9
Median daily rate £404 £375 £330
Median daily rate % change year-on-year
+7.66% +13.63%
90% offered a daily rate of more than £369 £365 £320
10% offered a daily rate of more than £437 £419 £375
UK excluding London median daily rate £381 £400 £350
% change year-on-year
-4.68% +14.28%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
42377 48205 48154
As % of all contract IT jobs located in the UK 94.74% 94.76% 94.69%
Number of daily rates quoted 27593 30644 30320
Median daily rate £425 £413 £400
Median daily rate % change year-on-year
+3.03% +3.12%
90% offered a daily rate of more than £250 £250 £235
10% offered a daily rate of more than £600 £585 £575
UK excluding London median daily rate £393 £380 £375
% change year-on-year
+3.28% +1.33%
Number of hourly rates quoted 1495 1752 1913
Median hourly rate £18.00 £17.50 £16.50
Median hourly rate % change year-on-year
+2.85% +6.06%
90% offered a hourly rate of more than £11.12 £10.61 £10.50
10% offered a hourly rate of more than £45.00 £47.50 £37.50
UK excluding London median hourly rate £17.50 £17.50 £16.08
% change year-on-year
- +8.83%

Web Analytics Analyst
Jobs Demand Trend

The demand trend of IT contracts that featured Web Analytics Analyst in the job title.

Web Analytics Analyst Jobs Demand Trend in the UK

Web Analytics Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics Analyst within the UK.

Web Analytics Analyst Daily Rate Trend in the UK

Web Analytics Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics Analyst within the UK.

Web Analytics Analyst Hourly Rate Trend in the UK

Web Analytics Analyst
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics Analyst within the UK over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 4 £404 +7.66% 4
South East +23 2 £381 -4.68% 1
London +11 2 £425 +13.33% 2
Kent - 2 £381 -

Web Analytics Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 19 January 2017, Web Analytics Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Web Analytics Analyst in the job title.

1 6 (100.00%) Analytics
2 5 (83.33%) Web Analytics
2 5 (83.33%) Adobe
3 3 (50.00%) SQL
3 3 (50.00%) Google
3 3 (50.00%) Adobe Analytics
3 3 (50.00%) Google Tag Manager
4 2 (33.33%) Tag Management
4 2 (33.33%) Digital Media
4 2 (33.33%) Mobile App
4 2 (33.33%) HTML
4 2 (33.33%) MS Excel
4 2 (33.33%) MS Access
4 2 (33.33%) Business Intelligence
4 2 (33.33%) Data Management
5 1 (16.67%) Retail
5 1 (16.67%) MicroStrategy
5 1 (16.67%) SPSS
5 1 (16.67%) SAS
5 1 (16.67%) HTTP
5 1 (16.67%) JavaScript
5 1 (16.67%) CSS
5 1 (16.67%) Linux
5 1 (16.67%) Marketing
5 1 (16.67%) Degree
5 1 (16.67%) JIRA
5 1 (16.67%) QlikView
5 1 (16.67%) Credit Risk
5 1 (16.67%) Google Analytics
5 1 (16.67%) Product Management

Web Analytics Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) SAS
Applications
1 2 (33.33%) MS Excel
2 1 (16.67%) SPSS
Cloud Services
1 3 (50.00%) Adobe Analytics
1 3 (50.00%) Google Tag Manager
2 1 (16.67%) Google Analytics
2 1 (16.67%) Google Cloud Platform
Communications & Networking
1 1 (16.67%) HTTP
Database & Business Intelligence
1 2 (33.33%) MS Access
2 1 (16.67%) Big Data
2 1 (16.67%) BigQuery
2 1 (16.67%) Hadoop
2 1 (16.67%) QlikView
Development Applications
1 1 (16.67%) JIRA
General
1 1 (16.67%) Marketing
1 1 (16.67%) Retail
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
2 1 (16.67%) CSS
2 1 (16.67%) Regular Expression
Miscellaneous
1 2 (33.33%) Digital Media
1 2 (33.33%) Mobile App
2 1 (16.67%) Credit Risk
2 1 (16.67%) Social Media
2 1 (16.67%) User Experience
Operating Systems
1 1 (16.67%) Linux
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) Web Analytics
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Data Management
3 2 (33.33%) Tag Management
4 1 (16.67%) Actionable Insight
4 1 (16.67%) Dashboard Development
4 1 (16.67%) Data Governance
4 1 (16.67%) Product Management
Programming Languages
1 3 (50.00%) SQL
2 1 (16.67%) JavaScript
Qualifications
1 1 (16.67%) Degree
Vendors
1 5 (83.33%) Adobe
2 3 (50.00%) Google
3 1 (16.67%) MicroStrategy
3 1 (16.67%) Tableau
3 1 (16.67%) Tealeaf