The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the Gloucestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Google
Rank 48 37 -
Rank change year-on-year
-11 -
Contract jobs citing Google 1 2 0
As % of all contract IT jobs located in Gloucestershire 0.23% 0.75% -
As % of the Vendors category 0.41% 1.32% -
Number of daily rates quoted 1 0 0
Average daily rate
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of your Daily Rate
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£113 - -
UK excluding London average daily rate £325 £325 £325
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £17.85 £16.50
% change year-on-year
-1.93% +8.15%
Google
South West

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the Gloucestershire region.

Vendors Category
Gloucestershire
Contract IT job ads with a match in the
Vendors category
241 151 132
As % of all contract IT jobs located in Gloucestershire 54.90% 56.77% 36.16%
Number of daily rates quoted 138 67 50
Average daily rate £350 £310 £400
Average daily rate % change year-on-year
+12.90% -22.50%
90% offered a daily rate of more than £230 £200 £325
10% offered a daily rate of more than £475 £485 £470
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 23 26 15
Average hourly rate £23.00 £23.75 £25.00
Average hourly rate % change year-on-year
-3.15% -5.00%
90% offered a hourly rate of more than £14.70 £13.25 £9.82
10% offered a hourly rate of more than £43.00 £30.35 £37.50
UK excluding London average hourly rate £17.50 £18.00 £19.00
% change year-on-year
-2.77% -5.26%

Google
Jobs Demand Trend in Gloucestershire

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Gloucestershire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Gloucestershire

Google
Daily Rate Trend in Gloucestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Gloucestershire region.

Google Daily Rate Trend in Gloucestershire

Google
Contract Job Locations in Gloucestershire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the Gloucestershire region over the 3 months to 30 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucester - - - - 1
Google
South West

Google
Top 30 Related IT Skills in Gloucestershire

For the 6 months to 30 October 2014, IT contractor jobs across the Gloucestershire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 6 (75.00%) Google Analytics
1 6 (75.00%) Analytics
2 4 (50.00%) Pay per click
3 3 (37.50%) Marketing
3 3 (37.50%) SEO
3 3 (37.50%) Finance
3 3 (37.50%) CMS
3 3 (37.50%) WebTrends
3 3 (37.50%) Digital Media
3 3 (37.50%) Digital Marketing
4 2 (25.00%) Splunk
4 2 (25.00%) Hyperic
5 1 (12.50%) Performance Monitoring
5 1 (12.50%) User Experience
5 1 (12.50%) SharePoint 2013
5 1 (12.50%) Mobile App
5 1 (12.50%) PhoneGap
5 1 (12.50%) Apple iOS
5 1 (12.50%) CSS3
5 1 (12.50%) Performance Testing
5 1 (12.50%) Android
5 1 (12.50%) HTML5
5 1 (12.50%) IBM Connections
5 1 (12.50%) HTML
5 1 (12.50%) CSS
5 1 (12.50%) ITIL
5 1 (12.50%) SharePoint
5 1 (12.50%) IBM
5 1 (12.50%) Business Analysis
5 1 (12.50%) Social Network

Google
Top Related IT Skills in Gloucestershire by Category

For the 6 months to 30 October 2014, IT contractor jobs across the Gloucestershire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) CMS
2 1 (12.50%) SharePoint 2013
2 1 (12.50%) IBM Connections
2 1 (12.50%) SharePoint
Business Applications
1 6 (75.00%) Google Analytics
2 3 (37.50%) WebTrends
General
1 3 (37.50%) Marketing
1 3 (37.50%) Finance
Job Titles
1 4 (50.00%) PPC Manager
1 4 (50.00%) PPC Analyst
1 4 (50.00%) PPC Executive
1 4 (50.00%) PPC Specialist
2 1 (12.50%) Mobile Applications Developer
2 1 (12.50%) Mobile Developer
2 1 (12.50%) Business Analyst
2 1 (12.50%) Developer
2 1 (12.50%) Analyst
Libraries, Frameworks & Software Standards
1 1 (12.50%) PhoneGap
1 1 (12.50%) CSS3
1 1 (12.50%) HTML5
1 1 (12.50%) HTML
1 1 (12.50%) CSS
Miscellaneous
1 3 (37.50%) Digital Media
2 1 (12.50%) User Experience
2 1 (12.50%) Mobile App
2 1 (12.50%) Social Network
Operating Systems
1 1 (12.50%) Apple iOS
1 1 (12.50%) Android
Processes & Methodologies
1 6 (75.00%) Analytics
2 4 (50.00%) Pay per click
3 3 (37.50%) SEO
3 3 (37.50%) Digital Marketing
4 1 (12.50%) Performance Monitoring
4 1 (12.50%) Performance Testing
4 1 (12.50%) ITIL
4 1 (12.50%) Business Analysis
Systems Management
1 2 (25.00%) Hyperic
Vendors
1 2 (25.00%) Splunk
2 1 (12.50%) IBM