The table below looks at the statistics for knowledge and experience of Google products and/or services in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Google
Rank 129 110 130
Rank change year-on-year
-19 +20
Contract jobs citing Google 14 8 4
As % of all contract IT jobs located in the South West 0.42% 0.35% 0.13%
As % of the Vendors category 1.00% 0.88% 0.32%
Number of daily rates quoted 8 1 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £215 £229
Average daily rate % change year-on-year
+39.53% -6.01%
90% offered a daily rate of more than £265 £215 £196
10% offered a daily rate of more than £500 £215 £262
UK excluding London average daily rate £325 £325 £280
% change year-on-year
- +16.07%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.90 £29.50 £23.13
% change year-on-year
-42.71% +27.56%
Google
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the South West region.

Vendors Category
South West
Contract IT job ads with a match in the
Vendors category
1396 912 1255
As % of all contract IT jobs located in the South West 41.61% 40.44% 40.37%
Number of daily rates quoted 898 562 657
Average daily rate £375 £350 £350
Average daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £205 £200 £225
10% offered a daily rate of more than £520 £500 £470
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 73 76 114
Average hourly rate £20.00 £19.00 £16.00
Average hourly rate % change year-on-year
+5.26% +18.75%
90% offered a hourly rate of more than £12.42 £12.20 £11.04
10% offered a hourly rate of more than £40.00 £40.00 £44.75
UK excluding London average hourly rate £18.50 £19.00 £18.50
% change year-on-year
-2.63% +2.70%

Google
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Google across the South West region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in the South West

Google
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the South West region.

Google Daily Rate Trend in the South West

Google
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google across the South West region over the 3 months to 23 September 2014.

Google Daily Rate Histogram in the South West

Google
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google across the South West region.

Google Hourly Rate Trend in the South West

Google
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the South West region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset - 4 £275 - 2
Bristol -14 3 - - 3
Wiltshire -7 2 £288 - 2
Dorset - 1 £225 - 1
Devon - - - - 2
Google
England

Google
Top 30 Related IT Skills in the South West

For the 6 months to 23 September 2014, IT contractor jobs across the South West region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 18 (54.55%) Marketing
2 17 (51.52%) Google Analytics
2 17 (51.52%) Analytics
3 13 (39.39%) SEO
4 12 (36.36%) Finance
5 11 (33.33%) .NET
5 11 (33.33%) ASP.NET
5 11 (33.33%) Pay per click
6 10 (30.30%) Digital Marketing
6 10 (30.30%) Digital Media
6 10 (30.30%) HTML
6 10 (30.30%) WebTrends
7 7 (21.21%) MVC
7 7 (21.21%) CSS
7 7 (21.21%) Degree
7 7 (21.21%) ASP.NET MVC
8 6 (18.18%) HTML5
8 6 (18.18%) Social Media
8 6 (18.18%) Google Maps API
8 6 (18.18%) AngularJS
8 6 (18.18%) User Experience
8 6 (18.18%) JavaScript
8 6 (18.18%) C#
9 5 (15.15%) Project Management
9 5 (15.15%) SQL Server
9 5 (15.15%) CMS
9 5 (15.15%) Omniture
10 4 (12.12%) Android
10 4 (12.12%) Amazon AWS
10 4 (12.12%) Apple iOS

Google
Top Related IT Skills in the South West by Category

For the 6 months to 23 September 2014, IT contractor jobs across the South West region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 5 (15.15%) CMS
2 3 (9.09%) IIS
3 1 (3.03%) SharePoint
3 1 (3.03%) MS Exchange
3 1 (3.03%) IBM Connections
3 1 (3.03%) OpenStack
3 1 (3.03%) SharePoint 2013
Applications
1 3 (9.09%) MS Excel
1 3 (9.09%) MS PowerPoint
2 2 (6.06%) Photoshop
2 2 (6.06%) MS Office
Business Applications
1 17 (51.52%) Google Analytics
2 10 (30.30%) WebTrends
3 2 (6.06%) Dynamics CRM
4 1 (3.03%) SAP Oil and Gas
Cloud Services
1 4 (12.12%) Amazon AWS
2 3 (9.09%) Microsoft Azure
3 1 (3.03%) SaaS
3 1 (3.03%) PaaS
3 1 (3.03%) Google Apps
3 1 (3.03%) Office 365
Communications & Networking
1 2 (6.06%) Internet
2 1 (3.03%) SMS
2 1 (3.03%) VoIP
Database & Business Intelligence
1 5 (15.15%) SQL Server
2 1 (3.03%) Azure SQL Database
2 1 (3.03%) SQL Server 2012
General
1 18 (54.55%) Marketing
2 12 (36.36%) Finance
3 1 (3.03%) Manufacturing
3 1 (3.03%) Electronics
3 1 (3.03%) Telecoms
Job Titles
1 8 (24.24%) Developer
2 5 (15.15%) PPC Specialist
2 5 (15.15%) PPC Manager
2 5 (15.15%) PPC Analyst
2 5 (15.15%) PPC Executive
3 4 (12.12%) Analyst
3 4 (12.12%) Architect
4 3 (9.09%) .NET Developer
4 3 (9.09%) Digital Architect
4 3 (9.09%) Digital Producer
5 2 (6.06%) Front-End Developer
5 2 (6.06%) Junior Front-End Developer
5 2 (6.06%) Project Manager
5 2 (6.06%) Junior
5 2 (6.06%) Programmer
5 2 (6.06%) Web Developer
5 2 (6.06%) Junior Developer
5 2 (6.06%) .NET Programmer
6 1 (3.03%) Web Analyst
6 1 (3.03%) Web Architect
Libraries, Frameworks & Software Standards
1 11 (33.33%) .NET
1 11 (33.33%) ASP.NET
2 10 (30.30%) HTML
3 7 (21.21%) ASP.NET MVC
3 7 (21.21%) CSS
4 6 (18.18%) HTML5
4 6 (18.18%) Google Maps API
4 6 (18.18%) AngularJS
5 3 (9.09%) REST
5 3 (9.09%) CSS3
5 3 (9.09%) WebSockets
5 3 (9.09%) SOAP
5 3 (9.09%) JMS
5 3 (9.09%) Middleware
5 3 (9.09%) JSON
5 3 (9.09%) jQuery
6 2 (6.06%) .NET Framework
6 2 (6.06%) Twitter Bootstrap
6 2 (6.06%) ASP.NET Web API
7 1 (3.03%) ASP.NET MVC 4
Miscellaneous
1 10 (30.30%) Digital Media
2 6 (18.18%) User Experience
2 6 (18.18%) Social Media
3 3 (9.09%) Analytical Skills
3 3 (9.09%) Mobile App
4 2 (6.06%) GIS
5 1 (3.03%) Social Network
5 1 (3.03%) DTV
Operating Systems
1 4 (12.12%) Android
1 4 (12.12%) Apple iOS
2 3 (9.09%) Windows
Processes & Methodologies
1 17 (51.52%) Analytics
2 13 (39.39%) SEO
3 11 (33.33%) Pay per click
4 10 (30.30%) Digital Marketing
5 7 (21.21%) MVC
6 5 (15.15%) Project Management
7 4 (12.12%) Agile Software Development
8 3 (9.09%) Information Security
8 3 (9.09%) Performance Monitoring
9 2 (6.06%) Online Marketing
9 2 (6.06%) Web Development
9 2 (6.06%) CRM
9 2 (6.06%) SOA
9 2 (6.06%) Business Intelligence
9 2 (6.06%) B2B
10 1 (3.03%) E-Commerce
10 1 (3.03%) Change Management
10 1 (3.03%) Risk Management
10 1 (3.03%) Content Management
10 1 (3.03%) Business Analysis
Programming Languages
1 6 (18.18%) C#
1 6 (18.18%) JavaScript
Qualifications
1 7 (21.21%) Degree
System Software
1 1 (3.03%) Active Directory
1 1 (3.03%) Terminal Server
1 1 (3.03%) VMware ESXi
Systems Management
1 2 (6.06%) Hyperic
Vendors
1 5 (15.15%) Omniture
2 4 (12.12%) Facebook
3 3 (9.09%) Microsoft
3 3 (9.09%) TIBCO
4 2 (6.06%) Twitter
4 2 (6.06%) Splunk
5 1 (3.03%) Sitecore
5 1 (3.03%) VMware
5 1 (3.03%) SAP
5 1 (3.03%) IBM