The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Gloucestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Gloucestershire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Marketing
Rank 36 59 37
Rank change year-on-year
+23 -22
Contract jobs citing Marketing 2 10 12
As % of all contract IT jobs located in Gloucestershire 0.727% 1.495% 2.817%
As % of the General category 3.279% 4.545% 8.824%
Number of daily rates quoted 0 6 6
Average daily rate - £300 £263
Average daily rate % change year-on-year
- +14.28%
UK excluding London average daily rate £350 £338 £340
% change year-on-year
+3.70% -0.73%
Number of hourly rates quoted 0 2 0
Average hourly rate - £39.75 -
UK excluding London average hourly rate £18.25 £16.75 £18.50
% change year-on-year
+8.95% -9.45%
All of the General Category
Gloucestershire
Contract IT job ads with a match in the
General category
61 220 136
As % of all contract IT jobs located in Gloucestershire 22.18% 32.88% 31.92%
Number of daily rates quoted 33 127 46
Average daily rate £375 £375 £313
Average daily rate % change year-on-year
- +20.00%
90% offered a daily rate of more than £315 £275 £213
10% offered a daily rate of more than £451 £489 £448
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 9 21 36
Average hourly rate £34.00 £25.00 £35.00
Average hourly rate % change year-on-year
+36.00% -28.57%
90% offered a hourly rate of more than £27.65 £25.00 £32.50
10% offered a hourly rate of more than £42.50 £38.00 £36.50
UK excluding London average hourly rate £25.00 £25.00 £26.00
% change year-on-year
- -3.84%
Marketing
South West

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Gloucestershire region as a proportion of the total demand within the General category.

Gloucestershire Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Gloucestershire region.

Gloucestershire Marketing Daily Rate Trend

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Gloucestershire region.

Gloucestershire Marketing Hourly Rate Trend

Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Gloucestershire region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Gloucester +30 2 - -
Marketing
South West

Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the Gloucestershire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 3 (33.33%) SQL
1 3 (33.33%) SAS
1 3 (33.33%) ProC
1 3 (33.33%) SAS Macro
2 2 (22.22%) Integration Testing
2 2 (22.22%) ActionScript 3.0
2 2 (22.22%) ActionScript 2.0
2 2 (22.22%) Graphic Design
2 2 (22.22%) Dreamweaver
2 2 (22.22%) Adobe
2 2 (22.22%) C
2 2 (22.22%) C++
2 2 (22.22%) HTML
2 2 (22.22%) JavaScript
2 2 (22.22%) ActionScript
2 2 (22.22%) Photoshop
2 2 (22.22%) CSS
2 2 (22.22%) OO
2 2 (22.22%) Flash
2 2 (22.22%) Python
2 2 (22.22%) OOD
2 2 (22.22%) E-Learning
2 2 (22.22%) Adobe Illustrator
2 2 (22.22%) Multimedia
3 1 (11.11%) Web Analytics
3 1 (11.11%) Google
3 1 (11.11%) Statistics
3 1 (11.11%) Operations Research
3 1 (11.11%) Web Development
3 1 (11.11%) Degree

Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the Gloucestershire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 2 (22.22%) HTML
1 2 (22.22%) CSS
1 2 (22.22%) Flash
Application Platforms
1 3 (33.33%) SAS
2 1 (11.11%) CMS
Applications
1 2 (22.22%) Photoshop
1 2 (22.22%) Adobe Illustrator
Business Applications
1 1 (11.11%) Google Analytics
Communications & Networking
1 1 (11.11%) HTTP
Development Applications
1 3 (33.33%) ProC
2 2 (22.22%) Dreamweaver
General
1 2 (22.22%) Multimedia
2 1 (11.11%) Telecoms
2 1 (11.11%) Finance
Job Titles
1 2 (22.22%) Designer
1 2 (22.22%) Flash Designer
1 2 (22.22%) Software Engineer
1 2 (22.22%) Developer
1 2 (22.22%) Analyst
1 2 (22.22%) Flash Developer
1 2 (22.22%) SAS Analyst
2 1 (11.11%) Senior SAS Analyst
2 1 (11.11%) Embedded Software Engineer
2 1 (11.11%) Senior Software Engineer
2 1 (11.11%) Senior Analyst
2 1 (11.11%) Marketing Executive
2 1 (11.11%) SAS Insight Analyst
2 1 (11.11%) Insight Analyst
Miscellaneous
1 2 (22.22%) Graphic Design
1 2 (22.22%) E-Learning
2 1 (11.11%) Statistics
2 1 (11.11%) Credit Risk
2 1 (11.11%) Mathematics
Processes & Methodologies
1 2 (22.22%) Integration Testing
1 2 (22.22%) OO
1 2 (22.22%) OOD
2 1 (11.11%) Web Analytics
2 1 (11.11%) Operations Research
2 1 (11.11%) Web Development
2 1 (11.11%) Project Management
2 1 (11.11%) Continuous Improvement
2 1 (11.11%) Analytics
2 1 (11.11%) Product Marketing
Programming Languages
1 3 (33.33%) SQL
1 3 (33.33%) SAS Macro
2 2 (22.22%) ActionScript 3.0
2 2 (22.22%) ActionScript 2.0
2 2 (22.22%) C
2 2 (22.22%) C++
2 2 (22.22%) JavaScript
2 2 (22.22%) ActionScript
2 2 (22.22%) Python
Qualifications
1 1 (11.11%) Degree
Vendors
1 2 (22.22%) Adobe
2 1 (11.11%) Google