The table below looks at the prevalence of the term Marketing in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Marketing
Rank 63 54 72
Rank change year-on-year
-9 +18
Contract jobs citing Marketing 85 91 74
As % of all contract IT jobs located in the South West 2.92% 2.98% 2.28%
As % of the General category 9.75% 9.30% 6.89%
Number of daily rates quoted 72 68 61
Median daily rate £375 £381 £350
Median daily rate % change year-on-year
-1.63% +8.92%
90% offered a daily rate of more than £225 £296 £226
10% offered a daily rate of more than £489 £475 £475
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 4 2 5
Median hourly rate £33.75 £10.00 £22.50
Median hourly rate % change year-on-year
+237.50% -55.55%
UK excluding London median hourly rate £17.50 £16.25 £21.50
% change year-on-year
+7.69% -24.41%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
872 979 1074
As % of all contract IT jobs located in the South West 29.98% 32.06% 33.15%
Number of daily rates quoted 609 645 665
Median daily rate £375 £400 £396
Median daily rate % change year-on-year
-6.25% +1.01%
90% offered a daily rate of more than £270 £285 £265
10% offered a daily rate of more than £533 £550 £538
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 58 48 55
Median hourly rate £39.00 £36.40 £37.25
Median hourly rate % change year-on-year
+7.14% -2.28%
90% offered a hourly rate of more than £27.00 £10.00 £19.90
10% offered a hourly rate of more than £48.10 £42.50 £42.75
UK excluding London median hourly rate £27.19 £25.00 £25.04
% change year-on-year
+8.76% -0.15%

Marketing
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the South West

Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the South West region.

Marketing Daily Rate Trend in the South West

Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the South West region over the 3 months to 5 May 2016.

Marketing Daily Rate Histogram in the South West

Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the South West region.

Marketing Hourly Rate Trend in the South West

Marketing
Hourly Rate Histogram in the South West

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the South West region over the 3 months to 5 May 2016.

Marketing Hourly Rate Histogram in the South West

Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South West region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +8 38 £325 -18.75% 27
Gloucestershire +14 18 £375 -6.25% 23
Somerset +13 14 £319 +14.76% 20
Dorset -6 6 £413 -28.26% 3
Wiltshire -4 5 £375 +7.14% 4
Devon -3 1 - -
Marketing
England

Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 5 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Marketing.

1 123 (68.72%) Finance
2 114 (63.69%) Digital Marketing
3 105 (58.66%) SAP
4 103 (57.54%) Programme Management
5 102 (56.98%) Electronics
5 102 (56.98%) Telecoms
5 102 (56.98%) Manufacturing
5 102 (56.98%) Business Intelligence
6 101 (56.42%) SAP Oil and Gas
7 48 (26.82%) Agile Software Development
8 43 (24.02%) SQL
9 28 (15.64%) HTML
9 28 (15.64%) Java
10 27 (15.08%) JavaScript
11 24 (13.41%) CSS
12 20 (11.17%) Oracle
13 19 (10.61%) SQL Server
13 19 (10.61%) Microsoft
13 19 (10.61%) Scrum
14 18 (10.06%) Stakeholder Management
14 18 (10.06%) Analytical Skills
15 17 (9.50%) MVC
15 17 (9.50%) Spring
15 17 (9.50%) Amazon AWS
16 15 (8.38%) jQuery
16 15 (8.38%) .NET
16 15 (8.38%) Linux
16 15 (8.38%) User Experience
17 13 (7.26%) Project Management
17 13 (7.26%) Hibernate

Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (4.47%) CMS
1 8 (4.47%) SAS
1 8 (4.47%) SharePoint
2 7 (3.91%) Mule
2 7 (3.91%) Mule ESB
3 6 (3.35%) Apache
4 3 (1.68%) Confluence
4 3 (1.68%) Node.js
4 3 (1.68%) Sitecore CMS
5 2 (1.12%) BizTalk Server
5 2 (1.12%) Drupal
5 2 (1.12%) IBM Notes
5 2 (1.12%) Skype for Business
5 2 (1.12%) Umbraco
5 2 (1.12%) WordPress
6 1 (0.56%) MQSeries
6 1 (0.56%) NetWeaver
6 1 (0.56%) nginx
6 1 (0.56%) Tomcat
6 1 (0.56%) WebSphere
Applications
1 7 (3.91%) MS Office
2 4 (2.23%) MS Visio
3 3 (1.68%) Adobe Creative Suite
3 3 (1.68%) MS Excel
3 3 (1.68%) Photoshop
4 2 (1.12%) Adobe Illustrator
4 2 (1.12%) MS Project
5 1 (0.56%) Adobe Premiere
5 1 (0.56%) CATIA
5 1 (0.56%) MS PowerPoint
5 1 (0.56%) Revit
5 1 (0.56%) Spreadsheet
Business Applications
1 101 (56.42%) SAP Oil and Gas
2 4 (2.23%) SAP CRM
3 3 (1.68%) SAP PM
3 3 (1.68%) SAP SD
4 2 (1.12%) Unica
5 1 (0.56%) Dynamics CRM
5 1 (0.56%) ENOVIA
5 1 (0.56%) ResourceLink
5 1 (0.56%) SAP hybris
5 1 (0.56%) SAP IS-U
5 1 (0.56%) SAP MM
Cloud Services
1 17 (9.50%) Amazon AWS
2 7 (3.91%) Amazon EC2
2 7 (3.91%) Office 365
2 7 (3.91%) Virtual Private Cloud
3 4 (2.23%) Microsoft Azure
4 3 (1.68%) Google Analytics
5 2 (1.12%) Silverpop
6 1 (0.56%) Adobe Analytics
6 1 (0.56%) Cloud Computing
6 1 (0.56%) Google Tag Manager
6 1 (0.56%) IaaS
6 1 (0.56%) PaaS
6 1 (0.56%) Pure360
6 1 (0.56%) Responsys
6 1 (0.56%) SaaS
Communications & Networking
1 3 (1.68%) Intranet
1 3 (1.68%) TCP/IP
2 2 (1.12%) HTTP
2 2 (1.12%) Skype
2 2 (1.12%) SSH
3 1 (0.56%) Bluetooth
3 1 (0.56%) DAB
3 1 (0.56%) Firewall
3 1 (0.56%) Internet
3 1 (0.56%) NFC
3 1 (0.56%) OFDM
3 1 (0.56%) WAN
3 1 (0.56%) Wi-Fi
3 1 (0.56%) Wireless
Database & Business Intelligence
1 19 (10.61%) SQL Server
2 12 (6.70%) Oracle Database
3 10 (5.59%) Big Data
4 6 (3.35%) Base SAS
5 5 (2.79%) SQL Server 2008
5 5 (2.79%) SQL Server Integration Services
6 4 (2.23%) MySQL
7 3 (1.68%) Data Warehouse
7 3 (1.68%) SAP BW
7 3 (1.68%) SQL Server 2012
8 2 (1.12%) Data Mining
8 2 (1.12%) Oracle Database 12c
8 2 (1.12%) QlikView
8 2 (1.12%) Relational Database
9 1 (0.56%) Apache Cassandra
9 1 (0.56%) IBM InfoSphere
9 1 (0.56%) NoSQL
9 1 (0.56%) OrientDB
9 1 (0.56%) SAP Data Services
9 1 (0.56%) SQL Server 2014
Development Applications
1 11 (6.15%) JIRA
2 8 (4.47%) Jenkins
2 8 (4.47%) Maven
2 8 (4.47%) Selenium
3 7 (3.91%) Cucumber
4 6 (3.35%) Visual Studio
5 4 (2.23%) Atlassian Bamboo
5 4 (2.23%) JUnit
5 4 (2.23%) WebDriver
6 3 (1.68%) Git (software)
6 3 (1.68%) Mockito
6 3 (1.68%) PhantomJS
6 3 (1.68%) Team Foundation Server
7 2 (1.12%) Axure RP
7 2 (1.12%) Zephyr
8 1 (0.56%) Bitbucket
8 1 (0.56%) EasyMock
8 1 (0.56%) FitNesse
8 1 (0.56%) Travis CI
8 1 (0.56%) WATIR
General
1 123 (68.72%) Finance
2 102 (56.98%) Electronics
2 102 (56.98%) Manufacturing
2 102 (56.98%) Telecoms
3 7 (3.91%) Banking
3 7 (3.91%) Retail
4 4 (2.23%) Advertising
5 3 (1.68%) Publishing
6 2 (1.12%) Automotive
7 1 (0.56%) Back Office
7 1 (0.56%) Billing
7 1 (0.56%) Brand Awareness
7 1 (0.56%) Financial Institution
7 1 (0.56%) Games
7 1 (0.56%) Multimedia
Job Titles
1 61 (34.08%) Developer
2 42 (23.46%) Analyst
3 18 (10.06%) Java Developer
4 15 (8.38%) Business Analyst
5 14 (7.82%) Senior Developer
6 11 (6.15%) Project Manager
6 11 (6.15%) SQL Developer
7 10 (5.59%) Consultant
7 10 (5.59%) Senior Java Developer
7 10 (5.59%) Tester
8 8 (4.47%) .NET Developer
8 8 (4.47%) C# Developer
8 8 (4.47%) HTML CSS Developer
8 8 (4.47%) HTML Developer
8 8 (4.47%) Software Developer
9 7 (3.91%) ASP.NET Developer
9 7 (3.91%) C# .NET Developer
9 7 (3.91%) Data Analyst
9 7 (3.91%) JavaScript Developer
9 7 (3.91%) Oracle Developer
Libraries, Frameworks & Software Standards
1 28 (15.64%) HTML
2 24 (13.41%) CSS
3 17 (9.50%) Spring
4 15 (8.38%) .NET
4 15 (8.38%) jQuery
5 13 (7.26%) Hibernate
6 12 (6.70%) XML
7 11 (6.15%) JSON
8 9 (5.03%) AngularJS
8 9 (5.03%) SOAP
8 9 (5.03%) Web Services
9 8 (4.47%) ASP.NET
9 8 (4.47%) REST
10 7 (3.91%) Apache Camel
10 7 (3.91%) JPA
10 7 (3.91%) Spring Integration
10 7 (3.91%) Spring MVC
11 5 (2.79%) ASP.NET MVC
12 4 (2.23%) HTML5
12 4 (2.23%) RESTful
Miscellaneous
1 18 (10.06%) Analytical Skills
2 15 (8.38%) User Experience
3 6 (3.35%) Reference Data
3 6 (3.35%) Social Media
4 4 (2.23%) Copywriting
5 3 (1.68%) Data Structures
5 3 (1.68%) Mainframe
5 3 (1.68%) Management Information System
5 3 (1.68%) Mobile App
6 2 (1.12%) Digital Media
6 2 (1.12%) Driving Licence
6 2 (1.12%) Health Informatics
6 2 (1.12%) Informatics
6 2 (1.12%) New Media
6 2 (1.12%) NHS
7 1 (0.56%) Algorithms
7 1 (0.56%) Cyberthreat
7 1 (0.56%) Data Centre
7 1 (0.56%) Fintech
7 1 (0.56%) Performance Metrics
Operating Systems
1 15 (8.38%) Linux
2 6 (3.35%) Windows
3 4 (2.23%) Apple iOS
4 3 (1.68%) Android
5 2 (1.12%) CentOS
5 2 (1.12%) Unix
5 2 (1.12%) Windows 10
5 2 (1.12%) zOS
6 1 (0.56%) Debian
6 1 (0.56%) Windows Server
Processes & Methodologies
1 114 (63.69%) Digital Marketing
2 103 (57.54%) Programme Management
3 102 (56.98%) Business Intelligence
4 48 (26.82%) Agile Software Development
5 19 (10.61%) Scrum
6 18 (10.06%) Stakeholder Management
7 17 (9.50%) MVC
8 13 (7.26%) Analytics
8 13 (7.26%) Project Management
9 12 (6.70%) CRM
9 12 (6.70%) Web Development
10 11 (6.15%) E-Commerce
10 11 (6.15%) OO
10 11 (6.15%) SDLC
11 9 (5.03%) BDD
11 9 (5.03%) Front End Development
11 9 (5.03%) OOD
12 8 (4.47%) Automated Testing
12 8 (4.47%) Data Management
13 7 (3.91%) User Acceptance Testing
Programming Languages
1 43 (24.02%) SQL
2 28 (15.64%) Java
3 27 (15.08%) JavaScript
4 11 (6.15%) PL/SQL
5 10 (5.59%) C#
6 9 (5.03%) Ruby
7 6 (3.35%) Python
8 4 (2.23%) Perl
8 4 (2.23%) PHP
9 3 (1.68%) T-SQL
10 2 (1.12%) C++
10 2 (1.12%) Shell Script
11 1 (0.56%) ActionScript
11 1 (0.56%) Assembly Language
11 1 (0.56%) MATLAB
11 1 (0.56%) Objective-C
11 1 (0.56%) R
11 1 (0.56%) SAS Macro
11 1 (0.56%) VB.NET
11 1 (0.56%) VBA
Qualifications
1 13 (7.26%) Degree
2 7 (3.91%) Security Cleared
3 4 (2.23%) ISEB
3 4 (2.23%) SC Cleared
4 3 (1.68%) ISTQB
4 3 (1.68%) PRINCE2 Certification
5 2 (1.12%) DV Cleared
5 2 (1.12%) ITIL Certification
6 1 (0.56%) BPSS Clearance
Quality Assurance & Compliance
1 10 (5.59%) QA
2 2 (1.12%) Disclosure Scotland
2 2 (1.12%) SLA
3 1 (0.56%) WAI
System Software
1 4 (2.23%) Active Directory
2 2 (1.12%) ACF2
3 1 (0.56%) Docker
Systems Management
1 2 (1.12%) Puppet
1 2 (1.12%) zSecure
2 1 (0.56%) Ansible
2 1 (0.56%) Nagios
2 1 (0.56%) Opscode Chef
Vendors
1 105 (58.66%) SAP
2 20 (11.17%) Oracle
3 19 (10.61%) Microsoft
4 6 (3.35%) Adobe
5 3 (1.68%) Google
5 3 (1.68%) IBM
5 3 (1.68%) Salesforce.com
5 3 (1.68%) Sitecore
6 2 (1.12%) CA
6 2 (1.12%) HP
6 2 (1.12%) hybris
6 2 (1.12%) Lotus
6 2 (1.12%) Red Hat
6 2 (1.12%) VMware
6 2 (1.12%) Zend
7 1 (0.56%) Autodesk
7 1 (0.56%) BEA
7 1 (0.56%) Sybase
7 1 (0.56%) TIBCO
7 1 (0.56%) webMethods
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