The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Marketing
Rank 85 76 69
Rank change year-on-year
-9 -7
Contract jobs citing Marketing 32 67 54
As % of all contract IT jobs located in the South West 1.536% 2.052% 1.963%
As % of the General category 4.342% 4.866% 4.397%
Number of daily rates quoted 24 46 32
Average daily rate £400 £340 £325
Average daily rate % change year-on-year
+17.64% +4.61%
90% offered a daily rate of more than £233 £253 £201
10% offered a daily rate of more than £490 £513 £450
UK excluding London average daily rate £350 £338 £338
% change year-on-year
+3.70% -
Number of hourly rates quoted 1 2 1
Average hourly rate £42.50 £39.75 £11.38
Average hourly rate % change year-on-year
+6.91% +249.29%
UK excluding London average hourly rate £19.00 £16.50 £20.00
% change year-on-year
+15.15% -17.50%
All of the General Category
South West
Contract IT job ads with a match in the
General category
737 1377 1228
As % of all contract IT jobs located in the South West 35.36% 42.17% 44.64%
Number of daily rates quoted 488 933 682
Average daily rate £370 £378 £393
Average daily rate % change year-on-year
-1.92% -3.82%
90% offered a daily rate of more than £275 £250 £225
10% offered a daily rate of more than £500 £485 £500
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 35 65 93
Average hourly rate £30.00 £25.00 £34.50
Average hourly rate % change year-on-year
+20.00% -27.53%
90% offered a hourly rate of more than £13.40 £16.80 £12.50
10% offered a hourly rate of more than £42.50 £38.00 £38.00
UK excluding London average hourly rate £25.00 £25.00 £26.50
% change year-on-year
- -5.66%
Marketing
England

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the South West region as a proportion of the total demand within the General category.

South West Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the South West region.

South West Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the South West region over the 3 months to 21 May 2013.

South West Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the South West region.

South West Marketing Hourly Rate Trend

Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the South West region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Bristol +2 15 £325 -2.25%
Wiltshire +1 7 £420 -12.27%
Gloucestershire +24 2 - -
Somerset +2 2 £453 +13.12%
Devon 0 1 £300 +33.33%
Marketing
England

Marketing
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT contractor jobs across the South West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 42 (46.67%) Finance
2 25 (27.78%) Banking
2 25 (27.78%) Retail
3 24 (26.67%) Analytics
4 20 (22.22%) SQL
4 20 (22.22%) SAS
5 17 (18.89%) Web Analytics
6 14 (15.56%) Retail Banking
6 14 (15.56%) Degree
6 14 (15.56%) Business Intelligence
7 13 (14.44%) CSS
7 13 (14.44%) Stakeholder Management
7 13 (14.44%) Telecoms
8 12 (13.33%) Data Warehouse
9 11 (12.22%) JavaScript
10 10 (11.11%) HTML
11 9 (10.00%) E-Commerce
11 9 (10.00%) Adobe
11 9 (10.00%) Digital Marketing
11 9 (10.00%) Content Management
11 9 (10.00%) SAS Macro
12 8 (8.889%) PHP
12 8 (8.889%) SQL Server
12 8 (8.889%) SAP
13 7 (7.778%) Photoshop
13 7 (7.778%) Internet
13 7 (7.778%) ProC
13 7 (7.778%) Programme Management
13 7 (7.778%) Google
13 7 (7.778%) Google Analytics

Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT contractor jobs across the South West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 13 (14.44%) CSS
2 10 (11.11%) HTML
3 6 (6.667%) jQuery
4 5 (5.556%) HTML5
5 4 (4.444%) CSS3
6 3 (3.333%) Flash
6 3 (3.333%) ASP
7 2 (2.222%) CakePHP
7 2 (2.222%) Web Services
7 2 (2.222%) XHTML
7 2 (2.222%) .NET
8 1 (1.111%) LAMP
8 1 (1.111%) XML
8 1 (1.111%) DOM
8 1 (1.111%) ASP.NET
8 1 (1.111%) MooTools
8 1 (1.111%) RESTful
8 1 (1.111%) Yii
8 1 (1.111%) Ajax
8 1 (1.111%) LINQ
Application Platforms
1 20 (22.22%) SAS
2 6 (6.667%) WordPress
3 5 (5.556%) CMS
4 2 (2.222%) Magento
4 2 (2.222%) Sitecore CMS
4 2 (2.222%) IIS
4 2 (2.222%) TeamSite
5 1 (1.111%) SharePoint
5 1 (1.111%) Apache
5 1 (1.111%) nginx
5 1 (1.111%) SharePoint 2010
5 1 (1.111%) CM System
5 1 (1.111%) Drupal
5 1 (1.111%) SharePoint 2013
Applications
1 7 (7.778%) Photoshop
2 6 (6.667%) Adobe Illustrator
3 3 (3.333%) SPSS
3 3 (3.333%) MS Office
4 1 (1.111%) Fireworks
4 1 (1.111%) MS Excel
4 1 (1.111%) Office 365
Business Applications
1 7 (7.778%) Google Analytics
2 5 (5.556%) SAP Oil and Gas
3 3 (3.333%) WebTrends
4 1 (1.111%) PeopleSoft Financials
4 1 (1.111%) SAP R/3
4 1 (1.111%) SAP MM
4 1 (1.111%) SiteCatalyst
Communications & Networking
1 7 (7.778%) Internet
2 2 (2.222%) HTTP
2 2 (2.222%) Intranet
3 1 (1.111%) Firewall
3 1 (1.111%) DVB
3 1 (1.111%) TCP/IP
3 1 (1.111%) Broadband
3 1 (1.111%) DHCP
3 1 (1.111%) DNS
3 1 (1.111%) SAN
3 1 (1.111%) NAS
Database & Business Intelligence
1 12 (13.33%) Data Warehouse
2 8 (8.889%) SQL Server
3 4 (4.444%) MySQL
4 2 (2.222%) SQL Server Reporting Services
4 2 (2.222%) SQL Server Integration Services
4 2 (2.222%) SQL Server Analysis Services
4 2 (2.222%) Base SAS
5 1 (1.111%) Data Mining
5 1 (1.111%) SAP Data Services
5 1 (1.111%) QlikView
Development Applications
1 7 (7.778%) ProC
2 4 (4.444%) Subversion
3 3 (3.333%) Dreamweaver
4 1 (1.111%) Team Foundation Server
General
1 42 (46.67%) Finance
2 25 (27.78%) Banking
2 25 (27.78%) Retail
3 14 (15.56%) Retail Banking
4 13 (14.44%) Telecoms
5 6 (6.667%) Manufacturing
5 6 (6.667%) Electronics
5 6 (6.667%) Back Office
6 3 (3.333%) Advertising
7 2 (2.222%) Multimedia
7 2 (2.222%) Financial Institution
8 1 (1.111%) Law
8 1 (1.111%) Games
8 1 (1.111%) Local Government
Job Titles
1 29 (32.22%) Analyst
2 10 (11.11%) Developer
3 9 (10.00%) Project Manager
4 7 (7.778%) Business Analyst
4 7 (7.778%) SAS Analyst
4 7 (7.778%) Insight Analyst
5 6 (6.667%) Designer
6 5 (5.556%) Coordinator
7 4 (4.444%) SAS Insight Analyst
7 4 (4.444%) Forecast Analyst
7 4 (4.444%) Marketing Analyst
7 4 (4.444%) Web Manager
7 4 (4.444%) Web Analyst
7 4 (4.444%) Communications Manager
7 4 (4.444%) Web Designer
7 4 (4.444%) PHP Developer
7 4 (4.444%) Architect
8 3 (3.333%) Marketing Manager
9 2 (2.222%) Customer Analyst
9 2 (2.222%) Flash Designer
Miscellaneous
1 6 (6.667%) DTV
2 5 (5.556%) NHS
2 5 (5.556%) FMCG
2 5 (5.556%) Digital Media
2 5 (5.556%) IPTV
2 5 (5.556%) Mathematics
3 4 (4.444%) Statistics
4 3 (3.333%) Visualisation
4 3 (3.333%) Social Media
5 2 (2.222%) Graphic Design
5 2 (2.222%) Credit Risk
5 2 (2.222%) Online Banking
5 2 (2.222%) E-Learning
6 1 (1.111%) Management Information System
6 1 (1.111%) Mainframe
6 1 (1.111%) STB
6 1 (1.111%) Mobile Games
6 1 (1.111%) N-Tier
6 1 (1.111%) Reference Data
6 1 (1.111%) Data Extraction
Operating Systems
1 3 (3.333%) Windows
1 3 (3.333%) Linux
2 2 (2.222%) Windows Server 2008
3 1 (1.111%) Windows Server 2003
3 1 (1.111%) Android
Processes & Methodologies
1 24 (26.67%) Analytics
2 17 (18.89%) Web Analytics
3 14 (15.56%) Business Intelligence
4 13 (14.44%) Stakeholder Management
5 9 (10.00%) E-Commerce
5 9 (10.00%) Digital Marketing
5 9 (10.00%) Content Management
6 7 (7.778%) Programme Management
7 6 (6.667%) Operations Management
7 6 (6.667%) Project Management
8 5 (5.556%) SEO
8 5 (5.556%) Change Management
8 5 (5.556%) PRINCE2
8 5 (5.556%) Operations Research
8 5 (5.556%) Customer Insight
9 4 (4.444%) Web Development
9 4 (4.444%) Continuous Improvement
9 4 (4.444%) Product Marketing
9 4 (4.444%) PRINCE
9 4 (4.444%) B2B
Programming Languages
1 20 (22.22%) SQL
2 11 (12.22%) JavaScript
3 9 (10.00%) SAS Macro
4 8 (8.889%) PHP
5 2 (2.222%) PHP5
5 2 (2.222%) ActionScript 3.0
5 2 (2.222%) ActionScript 2.0
5 2 (2.222%) Python
5 2 (2.222%) ActionScript
5 2 (2.222%) VBA
5 2 (2.222%) C
5 2 (2.222%) C#
5 2 (2.222%) C++
6 1 (1.111%) Java
6 1 (1.111%) Perl
6 1 (1.111%) T-SQL
6 1 (1.111%) Clojure
Qualifications
1 14 (15.56%) Degree
2 5 (5.556%) PRINCE2 Certification
3 3 (3.333%) ISEB
4 1 (1.111%) APMP
Quality Assurance & Compliance
1 1 (1.111%) QA
System Software
1 1 (1.111%) Active Directory
1 1 (1.111%) VMware Infrastructure
1 1 (1.111%) vSphere
Vendors
1 9 (10.00%) Adobe
2 8 (8.889%) SAP
3 7 (7.778%) Google
4 6 (6.667%) Omniture
5 5 (5.556%) Microsoft
6 3 (3.333%) Business Objects
7 2 (2.222%) Zend
7 2 (2.222%) Sitecore
8 1 (1.111%) VMware
8 1 (1.111%) PeopleSoft
8 1 (1.111%) KXEN
8 1 (1.111%) Coremetrics