The table below looks at the prevalence of the term Marketing in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 77 51 68
Rank change year-on-year
-26 +17
Contract jobs citing Marketing 73 61 69
As % of all contract IT jobs located in the South West 2.19% 2.73% 2.25%
As % of the General category 6.18% 8.45% 5.49%
Number of daily rates quoted 56 51 46
Average daily rate
Keep up to 90%
of your Daily Rate
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£335 £365 £330
Average daily rate % change year-on-year
-8.21% +10.60%
90% offered a daily rate of more than £228 £250 £213
10% offered a daily rate of more than £460 £500 £473
UK excluding London average daily rate £354 £350 £350
% change year-on-year
+1.14% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £22.50 £19.00 £15.50
% change year-on-year
+18.42% +22.58%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
1182 722 1257
As % of all contract IT jobs located in the South West 35.52% 32.29% 40.92%
Number of daily rates quoted 792 490 840
Average daily rate £400 £395 £375
Average daily rate % change year-on-year
+1.26% +5.33%
90% offered a daily rate of more than £261 £275 £275
10% offered a daily rate of more than £520 £550 £475
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 45 36 69
Average hourly rate £35.50 £17.50 £37.00
Average hourly rate % change year-on-year
+102.85% -52.70%
90% offered a hourly rate of more than £12.45 £12.75 £25.00
10% offered a hourly rate of more than £42.50 £40.75 £46.30
UK excluding London average hourly rate £23.00 £20.50 £28.50
% change year-on-year
+12.19% -28.07%

Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the South West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the South West

Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the South West region.

Marketing Daily Rate Trend in the South West

Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the South West region over the 3 months to 19 September 2014.

Marketing Daily Rate Histogram in the South West

Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the South West region.

Marketing Hourly Rate Trend in the South West

Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the South West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -18 25 £375 -3.22% 14
Wiltshire -10 9 £325 -13.33% 8
Gloucestershire -11 9 £375 +21.95% 6
Dorset +5 8 £288 +4.54% 6
Somerset -13 8 £320 +6.66% 5
Devon - 8 £310 - 9
Cornwall - - - - 1
Avon - - - -
Marketing
England

Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 19 September 2014, IT contractor jobs across the South West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 99 (61.11%) Finance
2 70 (43.21%) Digital Marketing
3 65 (40.12%) Telecoms
4 61 (37.65%) Business Intelligence
5 58 (35.80%) SAP
6 57 (35.19%) Manufacturing
6 57 (35.19%) DTV
6 57 (35.19%) Electronics
6 57 (35.19%) Programme Management
6 57 (35.19%) SAP Oil and Gas
7 45 (27.78%) SQL
8 29 (17.90%) .NET
9 26 (16.05%) Degree
10 25 (15.43%) SQL Server
11 24 (14.81%) HTML
11 24 (14.81%) Java
11 24 (14.81%) CSS
11 24 (14.81%) Web Services
12 22 (13.58%) C#
12 22 (13.58%) Agile Software Development
13 21 (12.96%) JavaScript
13 21 (12.96%) jQuery
13 21 (12.96%) Analytics
14 19 (11.73%) Project Management
15 18 (11.11%) Google
16 17 (10.49%) SQL Server Integration Services
17 16 (9.88%) TDD
17 16 (9.88%) Linux
18 15 (9.26%) ASP.NET
18 15 (9.26%) SEO

Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 19 September 2014, IT contractor jobs across the South West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (4.32%) CMS
2 6 (3.70%) Tomcat
3 4 (2.47%) SharePoint
3 4 (2.47%) SAS
3 4 (2.47%) IIS
3 4 (2.47%) Mule
4 2 (1.23%) BizTalk Server
4 2 (1.23%) SharePoint 2010
5 1 (0.62%) Lync
5 1 (0.62%) Node.js
5 1 (0.62%) Sitecore CMS
5 1 (0.62%) SharePoint Server
5 1 (0.62%) Blackberry Enterprise Server
5 1 (0.62%) MS Exchange
5 1 (0.62%) Apache
Applications
1 8 (4.94%) MS Excel
2 7 (4.32%) MS PowerPoint
3 6 (3.70%) Photoshop
4 3 (1.85%) MS Office
4 3 (1.85%) MS Visio
5 2 (1.23%) MS Project
Business Applications
1 57 (35.19%) SAP Oil and Gas
2 14 (8.64%) Google Analytics
3 10 (6.17%) WebTrends
4 5 (3.09%) Dynamics CRM
5 1 (0.62%) Changepoint
Cloud Services
1 11 (6.79%) Amazon AWS
2 4 (2.47%) Cloud Computing
2 4 (2.47%) Amazon EC2
2 4 (2.47%) SaaS
3 1 (0.62%) Office 365
3 1 (0.62%) CheetahMail
3 1 (0.62%) Pure360
3 1 (0.62%) Microsoft Azure
Communications & Networking
1 4 (2.47%) Internet
2 1 (0.62%) VLAN
2 1 (0.62%) SMPP
2 1 (0.62%) Firewall
2 1 (0.62%) SMS
2 1 (0.62%) DHCP
2 1 (0.62%) HTTP
2 1 (0.62%) DNS
Database & Business Intelligence
1 25 (15.43%) SQL Server
2 17 (10.49%) SQL Server Integration Services
3 11 (6.79%) SQL Server 2008
4 9 (5.56%) Data Mining
5 6 (3.70%) MySQL
6 5 (3.09%) SQL Server 2012
7 4 (2.47%) SQL Server 2005
7 4 (2.47%) SQL Server Reporting Services
8 3 (1.85%) Amazon DynamoDB
9 2 (1.23%) Data Warehouse
9 2 (1.23%) PostgreSQL
10 1 (0.62%) MongoDB
10 1 (0.62%) Oracle Database
10 1 (0.62%) Relational Database
10 1 (0.62%) Base SAS
10 1 (0.62%) SQL Server Analysis Services
10 1 (0.62%) Oracle Database 10g
10 1 (0.62%) Crystal Reports
10 1 (0.62%) RDBMS
10 1 (0.62%) Oracle Reports
Development Applications
1 6 (3.70%) Maven
1 6 (3.70%) Cucumber
2 5 (3.09%) Selenium
2 5 (3.09%) Visual Studio
3 4 (2.47%) JUnit
3 4 (2.47%) WebDriver
4 3 (1.85%) Jenkins
4 3 (1.85%) FitNesse
4 3 (1.85%) WATIR
5 2 (1.23%) JIRA
5 2 (1.23%) Team Foundation Server
5 2 (1.23%) Rational Rhapsody
5 2 (1.23%) Rational DOORS
5 2 (1.23%) Hudson
General
1 99 (61.11%) Finance
2 65 (40.12%) Telecoms
3 57 (35.19%) Manufacturing
3 57 (35.19%) Electronics
4 9 (5.56%) Retail
5 8 (4.94%) Legal
6 7 (4.32%) Banking
7 2 (1.23%) Back Office
8 1 (0.62%) Military
8 1 (0.62%) Billing
8 1 (0.62%) Retail Banking
8 1 (0.62%) Advertising
8 1 (0.62%) Publishing
Job Titles
1 54 (33.33%) Developer
2 26 (16.05%) Analyst
3 18 (11.11%) Java Developer
4 15 (9.26%) Business Analyst
5 13 (8.02%) Project Manager
6 11 (6.79%) SQL Developer
7 10 (6.17%) .NET Developer
8 8 (4.94%) C# Developer
9 7 (4.32%) Designer
9 7 (4.32%) SQL Server Developer
9 7 (4.32%) Consultant
9 7 (4.32%) Architect
10 6 (3.70%) Marketing Manager
10 6 (3.70%) C# .NET Developer
11 5 (3.09%) PPC Manager
11 5 (3.09%) PPC Analyst
11 5 (3.09%) PPC Executive
11 5 (3.09%) Web Designer
11 5 (3.09%) Java Software Engineer
11 5 (3.09%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 29 (17.90%) .NET
2 24 (14.81%) HTML
2 24 (14.81%) CSS
2 24 (14.81%) Web Services
3 21 (12.96%) jQuery
4 15 (9.26%) ASP.NET
5 13 (8.02%) Spring
6 11 (6.79%) J2EE
7 10 (6.17%) RESTful
7 10 (6.17%) HTML5
8 9 (5.56%) JSON
9 8 (4.94%) SOAP
10 7 (4.32%) ASP.NET MVC
10 7 (4.32%) XML
11 6 (3.70%) Hibernate
11 6 (3.70%) REST
11 6 (3.70%) CSS3
12 4 (2.47%) JMS
12 4 (2.47%) Servlets
12 4 (2.47%) Middleware
Miscellaneous
1 57 (35.19%) DTV
2 14 (8.64%) Digital Media
2 14 (8.64%) Analytical Skills
3 12 (7.41%) User Experience
4 8 (4.94%) Social Media
5 5 (3.09%) NHS
6 2 (1.23%) Management Information System
6 2 (1.23%) IPTV
6 2 (1.23%) Computer Science
6 2 (1.23%) FMCG
6 2 (1.23%) Mobile App
7 1 (0.62%) Health Informatics
7 1 (0.62%) Data Integration
7 1 (0.62%) Open Source
7 1 (0.62%) Replication
7 1 (0.62%) Streaming Video
7 1 (0.62%) Copywriting
7 1 (0.62%) Informatics
7 1 (0.62%) Statistics
7 1 (0.62%) Blackberry
Operating Systems
1 16 (9.88%) Linux
2 5 (3.09%) CentOS
2 5 (3.09%) Fedora
3 4 (2.47%) Windows
4 3 (1.85%) Apple iOS
4 3 (1.85%) Android
4 3 (1.85%) Solaris
4 3 (1.85%) UNIX
5 1 (0.62%) Windows Server 2012
5 1 (0.62%) Windows Server 2008
5 1 (0.62%) Mac OS X
Processes & Methodologies
1 70 (43.21%) Digital Marketing
2 61 (37.65%) Business Intelligence
3 57 (35.19%) Programme Management
4 22 (13.58%) Agile Software Development
5 21 (12.96%) Analytics
6 19 (11.73%) Project Management
7 16 (9.88%) TDD
8 15 (9.26%) SEO
8 15 (9.26%) Scrum
9 12 (7.41%) MVC
9 12 (7.41%) CRM
9 12 (7.41%) E-Commerce
9 12 (7.41%) Software Engineering
9 12 (7.41%) Customer Insight
10 11 (6.79%) Pay per click
11 8 (4.94%) ETL
12 7 (4.32%) BDD
12 7 (4.32%) Stakeholder Management
13 6 (3.70%) PRINCE2
13 6 (3.70%) Requirements Management
Programming Languages
1 45 (27.78%) SQL
2 24 (14.81%) Java
3 22 (13.58%) C#
4 21 (12.96%) JavaScript
5 8 (4.94%) VB.NET
5 8 (4.94%) PHP
6 7 (4.32%) Ruby
6 7 (4.32%) PL/SQL
6 7 (4.32%) T-SQL
7 5 (3.09%) PHP5
7 5 (3.09%) Python
8 2 (1.23%) VB
9 1 (0.62%) Bash Shell
9 1 (0.62%) XPath
9 1 (0.62%) Perl
Qualifications
1 26 (16.05%) Degree
2 5 (3.09%) ISEB
3 4 (2.47%) Security Cleared
4 3 (1.85%) ISTQB
4 3 (1.85%) PRINCE2 Certification
5 2 (1.23%) SC Cleared
6 1 (0.62%) Oracle Certification
Quality Assurance & Compliance
1 4 (2.47%) QA
2 1 (0.62%) HL7
2 1 (0.62%) SLA
System Software
1 2 (1.23%) Active Directory
1 2 (1.23%) VMware Infrastructure
2 1 (0.62%) vSphere
2 1 (0.62%) Hyper-V
2 1 (0.62%) XenApp
Vendors
1 58 (35.80%) SAP
2 18 (11.11%) Google
3 13 (8.02%) Microsoft
4 9 (5.56%) Oracle
5 7 (4.32%) JBoss
6 6 (3.70%) Red Hat
7 5 (3.09%) Omniture
8 4 (2.47%) Facebook
9 3 (1.85%) SmartFocus
9 3 (1.85%) Teradata
9 3 (1.85%) TIBCO
10 2 (1.23%) Citrix
10 2 (1.23%) Unica
10 2 (1.23%) VMware
10 2 (1.23%) Sitecore
10 2 (1.23%) ExactTarget
10 2 (1.23%) Twitter
11 1 (0.62%) hybris
11 1 (0.62%) Zend
11 1 (0.62%) DevExpress
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