The table below looks at the prevalence of the term Marketing in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 82 61 74
Rank change year-on-year
-21 +13
Contract jobs citing Marketing 65 60 61
As % of all contract IT jobs located in the South West 1.96% 2.61% 1.97%
As % of the General category 5.51% 8.14% 4.81%
Number of daily rates quoted 50 50 41
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £365 £325
Average daily rate % change year-on-year
-4.10% +12.30%
90% offered a daily rate of more than £271 £220 £200
10% offered a daily rate of more than £500 £501 £458
UK excluding London average daily rate £375 £330 £350
% change year-on-year
+13.63% -5.71%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £25.00 £17.50 £16.00
% change year-on-year
+42.85% +9.37%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
1180 737 1267
As % of all contract IT jobs located in the South West 35.65% 32.07% 40.95%
Number of daily rates quoted 796 514 835
Average daily rate £400 £396 £375
Average daily rate % change year-on-year
+1.01% +5.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £540 £548 £475
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.13% +1.33%
Number of hourly rates quoted 43 35 69
Average hourly rate £35.00 £18.00 £36.00
Average hourly rate % change year-on-year
+94.44% -50.00%
90% offered a hourly rate of more than £12.30 £12.75 £18.08
10% offered a hourly rate of more than £41.74 £41.50 £46.60
UK excluding London average hourly rate £27.50 £20.00 £28.25
% change year-on-year
+37.50% -29.20%

Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the South West region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the South West

Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the South West region.

Marketing Daily Rate Trend in the South West

Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the South West region over the 3 months to 1 October 2014.

Marketing Daily Rate Histogram in the South West

Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the South West region.

Marketing Hourly Rate Trend in the South West

Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the South West region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -20 22 £375 -3.22% 19
Somerset -6 9 £310 +26.53% 7
Devon - 8 £310 - 8
Wiltshire -9 7 £338 -10.00% 4
Gloucestershire -16 7 £375 +70.45% 6
Dorset +4 6 £355 +29.09% 9
Cornwall - - - - 1
Avon - - - -
Marketing
England

Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 1 October 2014, IT contractor jobs across the South West region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 91 (59.09%) Finance
2 66 (42.86%) Digital Marketing
3 61 (39.61%) Telecoms
4 58 (37.66%) Business Intelligence
5 54 (35.06%) SAP
6 53 (34.42%) Manufacturing
6 53 (34.42%) DTV
6 53 (34.42%) Electronics
6 53 (34.42%) Programme Management
6 53 (34.42%) SAP Oil and Gas
7 41 (26.62%) SQL
8 27 (17.53%) .NET
9 24 (15.58%) SQL Server
9 24 (15.58%) Degree
10 23 (14.94%) Java
11 22 (14.29%) HTML
11 22 (14.29%) CSS
12 21 (13.64%) Web Services
12 21 (13.64%) C#
12 21 (13.64%) Analytics
13 20 (12.99%) Agile Software Development
14 18 (11.69%) jQuery
15 17 (11.04%) Google
16 16 (10.39%) Project Management
16 16 (10.39%) JavaScript
16 16 (10.39%) SQL Server Integration Services
17 15 (9.74%) Linux
18 14 (9.09%) SEO
18 14 (9.09%) Scrum
19 13 (8.44%) TDD

Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 1 October 2014, IT contractor jobs across the South West region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (4.55%) CMS
1 7 (4.55%) Tomcat
2 4 (2.60%) Mule
2 4 (2.60%) IIS
2 4 (2.60%) SharePoint
3 3 (1.95%) SAS
4 2 (1.30%) SharePoint 2010
4 2 (1.30%) Apache
4 2 (1.30%) BizTalk Server
5 1 (0.65%) SharePoint Server
5 1 (0.65%) Blackberry Enterprise Server
5 1 (0.65%) MS Exchange
5 1 (0.65%) Sitecore CMS
5 1 (0.65%) Lync
Applications
1 6 (3.90%) Photoshop
1 6 (3.90%) MS Excel
2 5 (3.25%) MS PowerPoint
3 3 (1.95%) MS Visio
3 3 (1.95%) MS Office
Business Applications
1 53 (34.42%) SAP Oil and Gas
2 13 (8.44%) Google Analytics
3 9 (5.84%) WebTrends
4 5 (3.25%) Dynamics CRM
5 1 (0.65%) Changepoint
Cloud Services
1 12 (7.79%) Amazon AWS
2 4 (2.60%) Amazon EC2
2 4 (2.60%) SaaS
2 4 (2.60%) Cloud Computing
3 1 (0.65%) Microsoft Azure
3 1 (0.65%) PaaS
3 1 (0.65%) Office 365
3 1 (0.65%) CheetahMail
3 1 (0.65%) Pure360
Communications & Networking
1 4 (2.60%) Internet
2 1 (0.65%) VLAN
2 1 (0.65%) Firewall
2 1 (0.65%) SMPP
2 1 (0.65%) SMS
2 1 (0.65%) DHCP
2 1 (0.65%) HTTP
2 1 (0.65%) TCP/IP
2 1 (0.65%) DNS
Database & Business Intelligence
1 24 (15.58%) SQL Server
2 16 (10.39%) SQL Server Integration Services
3 11 (7.14%) SQL Server 2008
4 8 (5.19%) Data Mining
5 7 (4.55%) MySQL
6 5 (3.25%) SQL Server 2012
7 4 (2.60%) SQL Server 2005
7 4 (2.60%) SQL Server Reporting Services
8 3 (1.95%) Data Warehouse
8 3 (1.95%) Amazon DynamoDB
9 2 (1.30%) PostgreSQL
10 1 (0.65%) Oracle Database 10g
10 1 (0.65%) Oracle Reports
10 1 (0.65%) RDBMS
10 1 (0.65%) Crystal Reports
10 1 (0.65%) Oracle Database
10 1 (0.65%) SQL Server Analysis Services
10 1 (0.65%) Base SAS
10 1 (0.65%) MongoDB
10 1 (0.65%) Relational Database
Development Applications
1 6 (3.90%) Cucumber
2 5 (3.25%) Selenium
2 5 (3.25%) Visual Studio
3 4 (2.60%) WebDriver
3 4 (2.60%) JUnit
3 4 (2.60%) Maven
4 3 (1.95%) WATIR
4 3 (1.95%) FitNesse
4 3 (1.95%) Jenkins
5 2 (1.30%) Rational Rhapsody
5 2 (1.30%) Hudson
5 2 (1.30%) Rational DOORS
5 2 (1.30%) Team Foundation Server
5 2 (1.30%) JIRA
General
1 91 (59.09%) Finance
2 61 (39.61%) Telecoms
3 53 (34.42%) Manufacturing
3 53 (34.42%) Electronics
4 8 (5.19%) Legal
5 7 (4.55%) Banking
5 7 (4.55%) Retail
6 2 (1.30%) Back Office
7 1 (0.65%) Military
7 1 (0.65%) Billing
7 1 (0.65%) Retail Banking
7 1 (0.65%) Advertising
7 1 (0.65%) Publishing
Job Titles
1 49 (31.82%) Developer
2 27 (17.53%) Analyst
3 17 (11.04%) Business Analyst
4 16 (10.39%) Java Developer
5 12 (7.79%) Project Manager
6 11 (7.14%) SQL Developer
7 8 (5.19%) .NET Developer
8 7 (4.55%) C# Developer
8 7 (4.55%) SQL Server Developer
8 7 (4.55%) Architect
9 6 (3.90%) Consultant
9 6 (3.90%) Marketing Manager
10 5 (3.25%) Java Software Engineer
10 5 (3.25%) PPC Specialist
10 5 (3.25%) Software Engineer
10 5 (3.25%) Designer
10 5 (3.25%) PPC Manager
10 5 (3.25%) PPC Analyst
10 5 (3.25%) C# .NET Developer
10 5 (3.25%) PPC Executive
Libraries, Frameworks & Software Standards
1 27 (17.53%) .NET
2 22 (14.29%) HTML
2 22 (14.29%) CSS
3 21 (13.64%) Web Services
4 18 (11.69%) jQuery
5 13 (8.44%) ASP.NET
6 11 (7.14%) Spring
7 9 (5.84%) J2EE
7 9 (5.84%) HTML5
8 8 (5.19%) RESTful
9 7 (4.55%) JSON
10 6 (3.90%) REST
10 6 (3.90%) CSS3
10 6 (3.90%) ASP.NET MVC
10 6 (3.90%) XML
10 6 (3.90%) SOAP
11 4 (2.60%) Servlets
11 4 (2.60%) JMS
11 4 (2.60%) Middleware
11 4 (2.60%) WCF
Miscellaneous
1 53 (34.42%) DTV
2 13 (8.44%) Digital Media
2 13 (8.44%) Analytical Skills
3 12 (7.79%) User Experience
4 7 (4.55%) Social Media
5 5 (3.25%) NHS
6 3 (1.95%) Management Information System
7 2 (1.30%) Mobile App
7 2 (1.30%) FMCG
7 2 (1.30%) Algorithms
7 2 (1.30%) Computer Science
7 2 (1.30%) IPTV
8 1 (0.65%) Replication
8 1 (0.65%) Statistics
8 1 (0.65%) Informatics
8 1 (0.65%) Copywriting
8 1 (0.65%) Foreign Exchange (FX)
8 1 (0.65%) Blackberry
8 1 (0.65%) Open Source
8 1 (0.65%) Data Integration
Operating Systems
1 15 (9.74%) Linux
2 6 (3.90%) CentOS
2 6 (3.90%) Fedora
3 4 (2.60%) Windows
4 3 (1.95%) Android
4 3 (1.95%) Apple iOS
5 1 (0.65%) Mac OS X
5 1 (0.65%) Solaris
5 1 (0.65%) UNIX
5 1 (0.65%) Red Hat Enterprise Linux
5 1 (0.65%) Windows Server 2008
5 1 (0.65%) Windows Server 2012
Processes & Methodologies
1 66 (42.86%) Digital Marketing
2 58 (37.66%) Business Intelligence
3 53 (34.42%) Programme Management
4 21 (13.64%) Analytics
5 20 (12.99%) Agile Software Development
6 16 (10.39%) Project Management
7 14 (9.09%) SEO
7 14 (9.09%) Scrum
8 13 (8.44%) TDD
9 12 (7.79%) E-Commerce
9 12 (7.79%) Software Engineering
10 11 (7.14%) MVC
10 11 (7.14%) CRM
10 11 (7.14%) Customer Insight
11 10 (6.49%) Pay per click
12 8 (5.19%) ETL
13 7 (4.55%) BDD
14 6 (3.90%) Market Research
14 6 (3.90%) Line Management
14 6 (3.90%) Business Analysis
Programming Languages
1 41 (26.62%) SQL
2 23 (14.94%) Java
3 21 (13.64%) C#
4 16 (10.39%) JavaScript
5 10 (6.49%) PHP
6 8 (5.19%) VB.NET
6 8 (5.19%) Ruby
7 7 (4.55%) T-SQL
8 6 (3.90%) PL/SQL
8 6 (3.90%) Python
9 5 (3.25%) PHP5
10 2 (1.30%) Bash Shell
10 2 (1.30%) VB
10 2 (1.30%) Perl
11 1 (0.65%) XPath
Qualifications
1 24 (15.58%) Degree
2 5 (3.25%) ISEB
3 4 (2.60%) Security Cleared
4 3 (1.95%) ISTQB
5 2 (1.30%) SC Cleared
6 1 (0.65%) Oracle Certification
6 1 (0.65%) PRINCE2 Certification
Quality Assurance & Compliance
1 4 (2.60%) QA
2 1 (0.65%) HL7
2 1 (0.65%) SLA
System Software
1 2 (1.30%) VMware Infrastructure
1 2 (1.30%) Active Directory
2 1 (0.65%) XenApp
2 1 (0.65%) Hyper-V
2 1 (0.65%) vSphere
Systems Management
1 1 (0.65%) Puppet
1 1 (0.65%) Opscode Chef
Vendors
1 54 (35.06%) SAP
2 17 (11.04%) Google
3 10 (6.49%) Microsoft
4 8 (5.19%) Oracle
5 7 (4.55%) Red Hat
5 7 (4.55%) JBoss
6 4 (2.60%) Facebook
6 4 (2.60%) Omniture
7 3 (1.95%) Teradata
7 3 (1.95%) TIBCO
7 3 (1.95%) SmartFocus
8 2 (1.30%) ExactTarget
8 2 (1.30%) Twitter
8 2 (1.30%) Sitecore
8 2 (1.30%) Citrix
8 2 (1.30%) Unica
8 2 (1.30%) VMware
9 1 (0.65%) Zend
9 1 (0.65%) Avaya
9 1 (0.65%) EMC
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