The table below looks at the prevalence of the term Marketing in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 66 76 84
Rank change year-on-year
+10 +8
Contract jobs citing Marketing 77 81 67
As % of all contract IT jobs located in the South West 2.76% 2.45% 1.98%
As % of the General category 8.95% 7.66% 5.60%
Number of daily rates quoted 65 69 51
Median daily rate £350 £388 £350
Median daily rate % change year-on-year
-9.67% +10.71%
90% offered a daily rate of more than £297 £187 £235
10% offered a daily rate of more than £450 £465 £475
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £33.64 £25.00
% change year-on-year
-47.97% +34.56%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
860 1058 1197
As % of all contract IT jobs located in the South West 30.87% 31.95% 35.32%
Number of daily rates quoted 606 706 799
Median daily rate £365 £400 £400
Median daily rate % change year-on-year
-8.75% -
90% offered a daily rate of more than £275 £275 £268
10% offered a daily rate of more than £525 £525 £525
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 53 70 44
Median hourly rate £38.00 £41.00 £36.00
Median hourly rate % change year-on-year
-7.31% +13.88%
90% offered a hourly rate of more than £19.80 £17.50 £12.40
10% offered a hourly rate of more than £50.43 £48.50 £41.48
UK excluding London median hourly rate £20.50 £30.00 £26.25
% change year-on-year
-31.66% +14.28%

Marketing
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the South West

Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the South West region.

Marketing Daily Rate Trend in the South West

Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the South West region over the 3 months to 30 September 2016.

Marketing Daily Rate Histogram in the South West

Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the South West region.

Marketing Hourly Rate Trend in the South West

Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South West region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +6 44 £345 -13.75% 32
Wiltshire +17 11 £450 +16.12% 13
Somerset +24 5 £298 -18.49% 11
Gloucestershire -8 3 £450 +9.75% 18
Devon +5 2 £313 +51.51% 14
Marketing
England

Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 30 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Marketing.

1 123 (66.49%) Finance
2 106 (57.30%) Digital Marketing
3 95 (51.35%) Business Intelligence
4 94 (50.81%) SAP
5 93 (50.27%) Telecoms
6 91 (49.19%) Electronics
6 91 (49.19%) Programme Management
7 90 (48.65%) Manufacturing
7 90 (48.65%) SAP Oil and Gas
8 39 (21.08%) Agile Software Development
9 38 (20.54%) SQL
10 36 (19.46%) CSS
11 34 (18.38%) JavaScript
12 33 (17.84%) HTML
13 32 (17.30%) MVC
14 29 (15.68%) .NET
14 29 (15.68%) Microsoft
15 28 (15.14%) AngularJS
16 26 (14.05%) Analytics
17 25 (13.51%) SharePoint
17 25 (13.51%) Scrum
18 24 (12.97%) C#
18 24 (12.97%) Oracle
18 24 (12.97%) Project Management
18 24 (12.97%) Twitter Bootstrap
18 24 (12.97%) REST
19 22 (11.89%) jQuery
19 22 (11.89%) JSON
19 22 (11.89%) Retail
20 21 (11.35%) Stakeholder Management

Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (13.51%) SharePoint
2 15 (8.11%) SAS
3 6 (3.24%) Mule
4 5 (2.70%) CMS
5 4 (2.16%) Mule ESB
5 4 (2.16%) SharePoint 2013
6 3 (1.62%) WordPress
7 2 (1.08%) Apache
7 2 (1.08%) BizTalk Server
7 2 (1.08%) Drupal
7 2 (1.08%) IBM Notes
7 2 (1.08%) Skype for Business
7 2 (1.08%) Umbraco
8 1 (0.54%) Confluence
8 1 (0.54%) Moodle
8 1 (0.54%) nginx
8 1 (0.54%) OpenStack
8 1 (0.54%) SilverStripe
8 1 (0.54%) Sitecore CMS
Applications
1 6 (3.24%) MS Office
2 5 (2.70%) MS Excel
3 3 (1.62%) MS PowerPoint
3 3 (1.62%) MS Project
4 2 (1.08%) Adobe Creative Suite
4 2 (1.08%) Photoshop
5 1 (0.54%) Adobe Illustrator
5 1 (0.54%) Fireworks
5 1 (0.54%) Revit
5 1 (0.54%) Spreadsheet
Business Applications
1 90 (48.65%) SAP Oil and Gas
2 4 (2.16%) SAP CRM
2 4 (2.16%) SAP SD
2 4 (2.16%) WebTrends
3 3 (1.62%) Dynamics CRM
4 2 (1.08%) Magento
4 2 (1.08%) Unica
5 1 (0.54%) Eloqua
5 1 (0.54%) Oracle Applications
5 1 (0.54%) Oracle EBS
5 1 (0.54%) Oracle Payroll
5 1 (0.54%) SAP APO
5 1 (0.54%) SAP CO
5 1 (0.54%) SAP FI
5 1 (0.54%) SAP FI/CO
5 1 (0.54%) SAP LE
5 1 (0.54%) SAP MM
Cloud Services
1 14 (7.57%) Amazon AWS
2 6 (3.24%) Amazon EC2
2 6 (3.24%) Virtual Private Cloud
3 4 (2.16%) Google Analytics
4 2 (1.08%) Office 365
5 1 (0.54%) Microsoft Azure
5 1 (0.54%) SmartFocus
Communications & Networking
1 10 (5.41%) Internet
2 5 (2.70%) TCP/IP
3 3 (1.62%) Intranet
3 3 (1.62%) WAN
4 2 (1.08%) Firewall
4 2 (1.08%) LAN
4 2 (1.08%) Skype
4 2 (1.08%) SSH
4 2 (1.08%) VLAN
5 1 (0.54%) Bluetooth
5 1 (0.54%) DAB
5 1 (0.54%) DHCP
5 1 (0.54%) DNS
5 1 (0.54%) Extranet
5 1 (0.54%) Network Security
5 1 (0.54%) NFC
5 1 (0.54%) OFDM
5 1 (0.54%) SAN
5 1 (0.54%) Wi-Fi
5 1 (0.54%) Wireless
Database & Business Intelligence
1 21 (11.35%) SQL Server
2 18 (9.73%) Oracle Database
3 4 (2.16%) Big Data
3 4 (2.16%) MySQL
3 4 (2.16%) SAP BW
4 3 (1.62%) Base SAS
4 3 (1.62%) Data Warehouse
4 3 (1.62%) GIS
5 2 (1.08%) BusinessObjects
5 2 (1.08%) Data Mining
5 2 (1.08%) Oracle Database 11g
5 2 (1.08%) Relational Database
5 2 (1.08%) SQL Server 2008
5 2 (1.08%) SQL Server Integration Services
6 1 (0.54%) PostgreSQL
6 1 (0.54%) QlikView
6 1 (0.54%) Spotfire
6 1 (0.54%) SQL Server 2000
6 1 (0.54%) SQL Server 2005
6 1 (0.54%) SQL Server Reporting Services
Development Applications
1 15 (8.11%) Visual Studio
2 8 (4.32%) JIRA
2 8 (4.32%) Maven
3 6 (3.24%) Jenkins
3 6 (3.24%) Selenium
4 5 (2.70%) Atlassian Bamboo
4 5 (2.70%) Git (software)
5 4 (2.16%) Cucumber
6 3 (1.62%) Talend Open Studio
6 3 (1.62%) Travis CI
7 2 (1.08%) Bitbucket
7 2 (1.08%) Team Foundation Server
7 2 (1.08%) WebDriver
7 2 (1.08%) Zephyr
8 1 (0.54%) Dreamweaver
8 1 (0.54%) EasyMock
8 1 (0.54%) LoadRunner
8 1 (0.54%) Oracle APEX
8 1 (0.54%) Selenium IDE
8 1 (0.54%) Subversion
General
1 123 (66.49%) Finance
2 93 (50.27%) Telecoms
3 91 (49.19%) Electronics
4 90 (48.65%) Manufacturing
5 22 (11.89%) Retail
6 11 (5.95%) Banking
7 7 (3.78%) Advertising
7 7 (3.78%) Automotive
7 7 (3.78%) Retail Banking
8 3 (1.62%) Back Office
9 2 (1.08%) Publishing
10 1 (0.54%) Brand Awareness
10 1 (0.54%) Games
10 1 (0.54%) Military
Job Titles
1 62 (33.51%) Developer
2 50 (27.03%) Analyst
3 17 (9.19%) Software Developer
4 16 (8.65%) .NET Developer
4 16 (8.65%) ASP.NET Developer
4 16 (8.65%) ASP.NET MVC Developer
4 16 (8.65%) C# Developer
5 14 (7.57%) Agile C# Developer
5 14 (7.57%) Agile Developer
5 14 (7.57%) C# .NET Developer
5 14 (7.57%) C# ASP.NET Developer
5 14 (7.57%) C# Software Developer
6 13 (7.03%) .NET Software Developer
6 13 (7.03%) Agile .NET Developer
7 12 (6.49%) Business Analyst
8 11 (5.95%) Architect
9 10 (5.41%) Java Developer
10 9 (4.86%) Insight Analyst
11 8 (4.32%) Project Manager
11 8 (4.32%) Senior Developer
Libraries, Frameworks & Software Standards
1 36 (19.46%) CSS
2 33 (17.84%) HTML
3 29 (15.68%) .NET
4 28 (15.14%) AngularJS
5 24 (12.97%) REST
5 24 (12.97%) Twitter Bootstrap
6 22 (11.89%) jQuery
6 22 (11.89%) JSON
7 21 (11.35%) SOAP
8 19 (10.27%) ASP.NET
9 16 (8.65%) XML
10 15 (8.11%) ASP.NET MVC
10 15 (8.11%) ASP.NET Web API
11 13 (7.03%) WCF
12 10 (5.41%) Spring
13 9 (4.86%) Hibernate
14 8 (4.32%) Web Services
15 6 (3.24%) Apache Camel
15 6 (3.24%) JPA
15 6 (3.24%) Spring MVC
Miscellaneous
1 15 (8.11%) Analytical Skills
2 10 (5.41%) User Experience
3 7 (3.78%) Data Structures
3 7 (3.78%) Online Banking
4 6 (3.24%) Digital Media
4 6 (3.24%) Social Media
5 5 (2.70%) NHS
6 4 (2.16%) Client/Server
6 4 (2.16%) Management Information System
6 4 (2.16%) Mobile App
7 3 (1.62%) Copywriting
7 3 (1.62%) Credit Risk
7 3 (1.62%) Health Informatics
7 3 (1.62%) Informatics
7 3 (1.62%) New Media
7 3 (1.62%) Reference Data
8 2 (1.08%) FMCG
8 2 (1.08%) Mainframe
8 2 (1.08%) Mathematics
8 2 (1.08%) Statistics
Operating Systems
1 11 (5.95%) Linux
2 8 (4.32%) Windows
3 4 (2.16%) Unix
3 4 (2.16%) Windows Server
4 3 (1.62%) Windows 10
4 3 (1.62%) Windows Server 2008
4 3 (1.62%) Windows Server 2012
5 1 (0.54%) Red Hat Enterprise Linux
5 1 (0.54%) Solaris
5 1 (0.54%) Windows 7
5 1 (0.54%) zOS
Processes & Methodologies
1 106 (57.30%) Digital Marketing
2 95 (51.35%) Business Intelligence
3 91 (49.19%) Programme Management
4 39 (21.08%) Agile Software Development
5 32 (17.30%) MVC
6 26 (14.05%) Analytics
7 25 (13.51%) Scrum
8 24 (12.97%) Project Management
9 21 (11.35%) Stakeholder Management
10 18 (9.73%) Direct Marketing
11 17 (9.19%) OO
12 16 (8.65%) OOD
13 14 (7.57%) CRM
13 14 (7.57%) Migration
14 11 (5.95%) ITIL
15 10 (5.41%) Customer Insight
16 9 (4.86%) Data Analysis
16 9 (4.86%) Data Management
16 9 (4.86%) Service Management
16 9 (4.86%) User Acceptance Testing
Programming Languages
1 38 (20.54%) SQL
2 34 (18.38%) JavaScript
3 24 (12.97%) C#
4 18 (9.73%) Java
5 14 (7.57%) PHP
6 7 (3.78%) PL/SQL
7 4 (2.16%) Ruby
7 4 (2.16%) VBA
8 3 (1.62%) C++
8 3 (1.62%) PowerShell
8 3 (1.62%) Python
8 3 (1.62%) R
9 1 (0.54%) ABAP
9 1 (0.54%) Assembly Language
9 1 (0.54%) Bash Shell
9 1 (0.54%) C
9 1 (0.54%) MATLAB
9 1 (0.54%) Shell Script
9 1 (0.54%) T-SQL
9 1 (0.54%) VB.NET
Qualifications
1 15 (8.11%) Security Cleared
2 12 (6.49%) Degree
3 9 (4.86%) SC Cleared
4 6 (3.24%) DV Cleared
5 3 (1.62%) ISEB
5 3 (1.62%) ISTQB
6 2 (1.08%) CCIE
6 2 (1.08%) CCNP
6 2 (1.08%) Cisco Certification
6 2 (1.08%) ITIL Certification
7 1 (0.54%) ISTQB Foundation Certification
7 1 (0.54%) MCSA
7 1 (0.54%) MCSD
7 1 (0.54%) MCSE
7 1 (0.54%) Microsoft Certification
7 1 (0.54%) PRINCE2 Certification
Quality Assurance & Compliance
1 4 (2.16%) QA
2 2 (1.08%) Data Quality
2 2 (1.08%) HL7
2 2 (1.08%) PCI DSS
3 1 (0.54%) SLA
System Software
1 4 (2.16%) Docker
2 2 (1.08%) Active Directory
2 2 (1.08%) VMware ESX
3 1 (0.54%) ACF2
3 1 (0.54%) Hyper-V
3 1 (0.54%) VMware Infrastructure
3 1 (0.54%) vSphere
3 1 (0.54%) Xen
Systems Management
1 3 (1.62%) Ansible
1 3 (1.62%) Opscode Chef
1 3 (1.62%) Puppet
2 2 (1.08%) QRadar
2 2 (1.08%) RSA Archer
3 1 (0.54%) HP Quality Center
3 1 (0.54%) Microsoft Intune
3 1 (0.54%) Nagios
3 1 (0.54%) Oracle ZFS
3 1 (0.54%) SCCM
3 1 (0.54%) TeamSite
3 1 (0.54%) zSecure
Vendors
1 94 (50.81%) SAP
2 29 (15.68%) Microsoft
3 24 (12.97%) Oracle
4 10 (5.41%) Teradata
5 5 (2.70%) Google
5 5 (2.70%) VMware
6 4 (2.16%) Adobe
6 4 (2.16%) Omniture
7 3 (1.62%) ESRI
7 3 (1.62%) HP
7 3 (1.62%) IBM
7 3 (1.62%) Talend
8 2 (1.08%) Cisco
8 2 (1.08%) Lotus
9 1 (0.54%) Alterian
9 1 (0.54%) Autodesk
9 1 (0.54%) Cloudera
9 1 (0.54%) Epiphany
9 1 (0.54%) Red Hat
9 1 (0.54%) Zend
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