The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hampshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 112 102 95
Rank change year-on-year
-10 -7
Contract jobs citing Digital Marketing 7 1 4
As % of all contract IT jobs located in Hampshire 0.34% 0.057% 0.24%
As % of the Processes & Methodologies category 0.46% 0.080% 0.35%
Number of daily rates quoted 3 1 4
Average daily rate
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of your Daily Rate
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£465 £325 £231
Average daily rate % change year-on-year
+43.07% +40.54%
UK excluding London average daily rate £350 £375 £280
% change year-on-year
-6.66% +33.92%
Number of hourly rates quoted 1 0 0
Average hourly rate £47.50 - -
UK excluding London average hourly rate £35.98 £14.95 £14.50
% change year-on-year
+140.63% +3.10%
Processes & Methodologies Category
Hampshire
Contract IT job ads with a match in the
Processes & Methodologies category
1523 1257 1142
As % of all contract IT jobs located in Hampshire 73.82% 72.03% 68.88%
Number of daily rates quoted 860 705 577
Average daily rate £375 £375 £365
Average daily rate % change year-on-year
- +2.73%
90% offered a daily rate of more than £250 £280 £239
10% offered a daily rate of more than £488 £500 £500
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 73 93 105
Average hourly rate £40.00 £27.50 £35.00
Average hourly rate % change year-on-year
+45.45% -21.42%
90% offered a hourly rate of more than £14.50 £12.00 £12.60
10% offered a hourly rate of more than £55.00 £47.50 £46.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Digital Marketing
South East

Digital Marketing
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Hampshire

Digital Marketing
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Hampshire region.

Digital Marketing Daily Rate Trend in Hampshire

Digital Marketing
Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the Hampshire region.

Digital Marketing Hourly Rate Trend in Hampshire

Digital Marketing
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the Hampshire region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Aldershot - 3 - -
Havant - 2 £465 -
Portsmouth - - - -
Southampton - - - - 4
Basingstoke - - - -
Fareham - - - -
Digital Marketing
South East

Digital Marketing
Top 30 Related IT Skills in Hampshire

For the 6 months to 23 July 2014, IT contractor jobs across the Hampshire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 19 (100.00%) Marketing
2 7 (36.84%) Agile Software Development
2 7 (36.84%) Use Case
2 7 (36.84%) QA
2 7 (36.84%) User Stories
3 6 (31.58%) Analytics
3 6 (31.58%) Project Management
4 5 (26.32%) Usability Testing
4 5 (26.32%) Multivariate Testing
4 5 (26.32%) Market Research
4 5 (26.32%) Advertising
4 5 (26.32%) Data Analysis
4 5 (26.32%) Campaign Management
4 5 (26.32%) Customer Segmentation
4 5 (26.32%) Predictive Modelling
5 4 (21.05%) SAP Oil and Gas
5 4 (21.05%) Electronics
5 4 (21.05%) Telecoms
5 4 (21.05%) Finance
5 4 (21.05%) Manufacturing
5 4 (21.05%) Programme Management
5 4 (21.05%) DTV
5 4 (21.05%) SAP
5 4 (21.05%) Business Intelligence
6 2 (10.53%) Windows
6 2 (10.53%) IIS
6 2 (10.53%) .NET
6 2 (10.53%) Sitecore
6 2 (10.53%) Banking
7 1 (5.26%) Retail

Digital Marketing
Top Related IT Skills in Hampshire by Category

For the 6 months to 23 July 2014, IT contractor jobs across the Hampshire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.53%) IIS
Business Applications
1 4 (21.05%) SAP Oil and Gas
2 1 (5.26%) Google Analytics
2 1 (5.26%) SmartPlant
Communications & Networking
1 1 (5.26%) LAN
1 1 (5.26%) WAN
1 1 (5.26%) Internet
Database & Business Intelligence
1 1 (5.26%) MySQL
1 1 (5.26%) SQL Server
General
1 19 (100.00%) Marketing
2 5 (26.32%) Advertising
3 4 (21.05%) Electronics
3 4 (21.05%) Telecoms
3 4 (21.05%) Finance
3 4 (21.05%) Manufacturing
4 2 (10.53%) Banking
5 1 (5.26%) Retail
5 1 (5.26%) Publishing
5 1 (5.26%) Pharmaceutical
Job Titles
1 9 (47.37%) Architect
2 8 (42.11%) Consultant
3 7 (36.84%) Business Analyst
3 7 (36.84%) Analyst
3 7 (36.84%) Business Systems Analyst
3 7 (36.84%) Systems Analyst
3 7 (36.84%) Business Consultant
3 7 (36.84%) Systems Architect
3 7 (36.84%) Business Architect
3 7 (36.84%) Agile Business Analyst
4 2 (10.53%) User Experience Manager
4 2 (10.53%) Developer
5 1 (5.26%) Integration Architect
5 1 (5.26%) Project Manager
5 1 (5.26%) Solutions Architect
5 1 (5.26%) Senior Manager
5 1 (5.26%) Senior Developer
5 1 (5.26%) Technical Consultant
5 1 (5.26%) Copywriter
5 1 (5.26%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 2 (10.53%) .NET
2 1 (5.26%) ASP.NET
2 1 (5.26%) CSS
2 1 (5.26%) XML
2 1 (5.26%) XSLT
2 1 (5.26%) jQuery
2 1 (5.26%) CSS3
Miscellaneous
1 4 (21.05%) DTV
2 1 (5.26%) Copywriting
2 1 (5.26%) Data Extraction
2 1 (5.26%) Social Media
2 1 (5.26%) Digital Media
2 1 (5.26%) Mobile App
2 1 (5.26%) EMV
Operating Systems
1 2 (10.53%) Windows
2 1 (5.26%) Linux
2 1 (5.26%) Android
2 1 (5.26%) Apple iOS
2 1 (5.26%) UNIX
Processes & Methodologies
1 7 (36.84%) Agile Software Development
1 7 (36.84%) Use Case
1 7 (36.84%) User Stories
2 6 (31.58%) Analytics
2 6 (31.58%) Project Management
3 5 (26.32%) Predictive Modelling
3 5 (26.32%) Usability Testing
3 5 (26.32%) Multivariate Testing
3 5 (26.32%) Market Research
3 5 (26.32%) Data Analysis
3 5 (26.32%) Campaign Management
3 5 (26.32%) Customer Segmentation
4 4 (21.05%) Business Intelligence
4 4 (21.05%) Programme Management
5 1 (5.26%) TOGAF
5 1 (5.26%) MVC
5 1 (5.26%) Workflow
5 1 (5.26%) PRINCE2
5 1 (5.26%) Data Modelling
5 1 (5.26%) Brand Management
Programming Languages
1 1 (5.26%) C#
1 1 (5.26%) JavaScript
1 1 (5.26%) SQL
1 1 (5.26%) T-SQL
Quality Assurance & Compliance
1 7 (36.84%) QA
Vendors
1 4 (21.05%) SAP
2 2 (10.53%) Sitecore
3 1 (5.26%) TIBCO
3 1 (5.26%) Google