The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the Hampshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hampshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 99 117 -
Rank change year-on-year
+18 -
Contract jobs citing Digital Marketing 12 4 0
As % of all contract IT jobs located in Hampshire 0.60% 0.23% -
As % of the Processes & Methodologies category 0.85% 0.32% -
Number of daily rates quoted 6 4 0
Average daily rate £458 £376 -
Average daily rate % change year-on-year
+21.59% -
UK excluding London average daily rate £336 £325 £283
% change year-on-year
+3.46% +15.04%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.31 £17.33 £37.75
% change year-on-year
+11.42% -54.10%
Processes & Methodologies Category
Hampshire
Contract IT job ads with a match in the
Processes & Methodologies category
1419 1259 1210
As % of all contract IT jobs located in Hampshire 70.53% 72.61% 68.13%
Number of daily rates quoted 844 780 588
Average daily rate £363 £355 £375
Average daily rate % change year-on-year
+2.11% -5.33%
90% offered a daily rate of more than £250 £280 £265
10% offered a daily rate of more than £500 £488 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 62 73 122
Average hourly rate £45.00 £35.00 £31.00
Average hourly rate % change year-on-year
+28.57% +12.90%
90% offered a hourly rate of more than £14.15 £12.18 £15.20
10% offered a hourly rate of more than £55.00 £40.00 £40.00
UK excluding London average hourly rate £31.50 £32.00 £26.50
% change year-on-year
-1.56% +20.75%
Digital Marketing
South East

Digital Marketing
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Hampshire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Hampshire

Digital Marketing
Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Hampshire region.

Digital Marketing Daily Rate Trend in Hampshire

Digital Marketing
Daily Rate Histogram in Hampshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the Hampshire region over the 3 months to 24 April 2014.

Digital Marketing Daily Rate Histogram in Hampshire

Digital Marketing
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the Hampshire region over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Aldershot - 4 - -
Southampton - 3 £450 -
Basingstoke - - - -
Fareham - - - -
Gosport - - - -
Digital Marketing
South East

Digital Marketing
Top 30 Related IT Skills in Hampshire

For the 6 months to 24 April 2014, IT contractor jobs across the Hampshire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 12 (100.00%) Marketing
2 4 (33.33%) Project Management
2 4 (33.33%) Agile Software Development
2 4 (33.33%) Use Case
2 4 (33.33%) QA
2 4 (33.33%) Analytics
2 4 (33.33%) User Stories
3 3 (25.00%) Campaign Management
3 3 (25.00%) Customer Segmentation
3 3 (25.00%) Predictive Modelling
3 3 (25.00%) Multivariate Testing
3 3 (25.00%) Market Research
3 3 (25.00%) Usability Testing
3 3 (25.00%) Advertising
3 3 (25.00%) Data Analysis
4 2 (16.67%) SAP Oil and Gas
4 2 (16.67%) Banking
4 2 (16.67%) Finance
4 2 (16.67%) Manufacturing
4 2 (16.67%) DTV
4 2 (16.67%) Programme Management
4 2 (16.67%) Sitecore
4 2 (16.67%) Electronics
4 2 (16.67%) Telecoms
4 2 (16.67%) IIS
4 2 (16.67%) SAP
4 2 (16.67%) .NET
4 2 (16.67%) Business Intelligence
5 1 (8.33%) TIBCO
5 1 (8.33%) MySQL

Digital Marketing
Top Related IT Skills in Hampshire by Category

For the 6 months to 24 April 2014, IT contractor jobs across the Hampshire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (16.67%) IIS
Business Applications
1 2 (16.67%) SAP Oil and Gas
2 1 (8.33%) Google Analytics
Communications & Networking
1 1 (8.33%) LAN
1 1 (8.33%) WAN
Database & Business Intelligence
1 1 (8.33%) MySQL
1 1 (8.33%) SQL Server
General
1 12 (100.00%) Marketing
2 3 (25.00%) Advertising
3 2 (16.67%) Banking
3 2 (16.67%) Electronics
3 2 (16.67%) Telecoms
3 2 (16.67%) Finance
3 2 (16.67%) Manufacturing
4 1 (8.33%) Pharmaceutical
4 1 (8.33%) Publishing
Job Titles
1 6 (50.00%) Architect
2 4 (33.33%) Business Analyst
2 4 (33.33%) Analyst
2 4 (33.33%) Business Systems Analyst
2 4 (33.33%) Systems Analyst
2 4 (33.33%) Consultant
2 4 (33.33%) Systems Architect
2 4 (33.33%) Business Architect
2 4 (33.33%) Business Consultant
2 4 (33.33%) Agile Business Analyst
3 2 (16.67%) Developer
4 1 (8.33%) Integration Architect
4 1 (8.33%) Project Manager
4 1 (8.33%) Solutions Architect
4 1 (8.33%) Senior Manager
4 1 (8.33%) Senior Developer
4 1 (8.33%) SQL Developer
4 1 (8.33%) Copywriter
4 1 (8.33%) Digital Project Manager
4 1 (8.33%) User Experience Manager
Libraries, Frameworks & Software Standards
1 2 (16.67%) .NET
2 1 (8.33%) ASP.NET
2 1 (8.33%) CSS
2 1 (8.33%) XML
2 1 (8.33%) XSLT
2 1 (8.33%) jQuery
2 1 (8.33%) CSS3
Miscellaneous
1 2 (16.67%) DTV
2 1 (8.33%) Copywriting
2 1 (8.33%) Data Extraction
2 1 (8.33%) Social Media
2 1 (8.33%) Digital Media
2 1 (8.33%) Mobile App
Operating Systems
1 1 (8.33%) Windows
1 1 (8.33%) Android
1 1 (8.33%) Apple iOS
Processes & Methodologies
1 4 (33.33%) Project Management
1 4 (33.33%) Agile Software Development
1 4 (33.33%) Use Case
1 4 (33.33%) Analytics
1 4 (33.33%) User Stories
2 3 (25.00%) Campaign Management
2 3 (25.00%) Customer Segmentation
2 3 (25.00%) Data Analysis
2 3 (25.00%) Predictive Modelling
2 3 (25.00%) Usability Testing
2 3 (25.00%) Multivariate Testing
2 3 (25.00%) Market Research
3 2 (16.67%) Business Intelligence
3 2 (16.67%) Programme Management
4 1 (8.33%) TOGAF
4 1 (8.33%) MVC
4 1 (8.33%) Workflow
4 1 (8.33%) PRINCE2
4 1 (8.33%) Data Modelling
4 1 (8.33%) Brand Management
Programming Languages
1 1 (8.33%) C#
1 1 (8.33%) JavaScript
1 1 (8.33%) SQL
1 1 (8.33%) T-SQL
Quality Assurance & Compliance
1 4 (33.33%) QA
Vendors
1 2 (16.67%) SAP
1 2 (16.67%) Sitecore
2 1 (8.33%) TIBCO
2 1 (8.33%) Google