The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 180 172 135
Rank change year-on-year
-8 -37
Contract jobs citing Digital Marketing 83 92 115
As % of all contract IT jobs located in the South East 0.94% 0.96% 1.27%
As % of the Processes & Methodologies category 1.15% 1.20% 1.65%
Number of daily rates quoted 63 74 75
Median daily rate £375 £325 £350
Median daily rate % change year-on-year
+15.38% -7.14%
90% offered a daily rate of more than £195 £184 £234
10% offered a daily rate of more than £500 £500 £450
UK excluding London median daily rate £390 £365 £350
% change year-on-year
+6.84% +4.28%
Number of hourly rates quoted 10 3 1
Median hourly rate £19.61 £20.00 £47.50
Median hourly rate % change year-on-year
-1.95% -57.89%
UK excluding London median hourly rate £20.00 £20.00 £35.98
% change year-on-year
- -44.40%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7206 7649 6953
As % of all contract IT jobs located in the South East 81.54% 79.89% 76.72%
Number of daily rates quoted 4361 4568 3825
Median daily rate £420 £400 £375
Median daily rate % change year-on-year
+5.00% +6.66%
90% offered a daily rate of more than £290 £275 £240
10% offered a daily rate of more than £538 £500 £500
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 257 245 251
Median hourly rate £39.50 £23.75 £25.00
Median hourly rate % change year-on-year
+66.31% -5.00%
90% offered a hourly rate of more than £12.50 £12.82 £13.00
10% offered a hourly rate of more than £57.50 £50.00 £55.00
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

Digital Marketing
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South East

Digital Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South East region.

Digital Marketing Daily Rate Trend in the South East

Digital Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 27 July 2016.

Digital Marketing Daily Rate Histogram in the South East

Digital Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South East region.

Digital Marketing Hourly Rate Trend in the South East

Digital Marketing
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 27 July 2016.

Digital Marketing Hourly Rate Histogram in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -15 35 £350 +21.73% 15
Buckinghamshire +19 17 £425 +13.33% 10
Surrey +9 11 £200 -35.48% 13
Hampshire +6 10 £450 -10.00% 7
M4 Corridor - 3 £600 -
Kent +9 2 £120 -44.06%
Middlesex - 2 £331 - 2
East Sussex +10 1 £400 +45.45% 3
Oxfordshire +8 1 - - 4
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 27 July 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Digital Marketing.

1 148 (100.00%) Marketing
2 87 (58.78%) Manufacturing
3 84 (56.76%) Finance
4 81 (54.73%) Electronics
4 81 (54.73%) Telecoms
4 81 (54.73%) Programme Management
5 80 (54.05%) SAP Oil and Gas
5 80 (54.05%) SAP
5 80 (54.05%) Business Intelligence
6 33 (22.30%) SEO
7 24 (16.22%) Social Media
8 22 (14.86%) Agile Software Development
9 20 (13.51%) Pay per click
10 19 (12.84%) Stakeholder Management
11 18 (12.16%) B2B
11 18 (12.16%) MS Excel
11 18 (12.16%) Degree
12 17 (11.49%) Waterfall
12 17 (11.49%) Digital Media
13 16 (10.81%) SaaS
13 16 (10.81%) Project Planning
13 16 (10.81%) Project Management
14 15 (10.14%) CRM
14 15 (10.14%) Windows
15 14 (9.46%) Analytics
16 13 (8.78%) Marketo
16 13 (8.78%) Brand Awareness
16 13 (8.78%) MS Office
16 13 (8.78%) Microsoft
16 13 (8.78%) Salesforce.com

Digital Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (7.43%) CMS
2 7 (4.73%) MS Exchange
2 7 (4.73%) SharePoint
3 5 (3.38%) Skype for Business
4 3 (2.03%) Exchange Server 2010
4 3 (2.03%) SAS
5 2 (1.35%) Adobe Experience Manager
5 2 (1.35%) Apache
5 2 (1.35%) Drupal
5 2 (1.35%) Exchange Server 2013
5 2 (1.35%) IBM Notes
5 2 (1.35%) Magnolia
5 2 (1.35%) Oracle Service Bus
5 2 (1.35%) Umbraco
5 2 (1.35%) WordPress
6 1 (0.68%) Apache Spark
6 1 (0.68%) Confluence
6 1 (0.68%) Exchange Server 2003
6 1 (0.68%) Exchange Server 2007
6 1 (0.68%) WebSphere
Applications
1 18 (12.16%) MS Excel
2 13 (8.78%) MS Office
3 10 (6.76%) MS PowerPoint
4 6 (4.05%) Photoshop
5 2 (1.35%) Adobe Illustrator
5 2 (1.35%) InDesign
6 1 (0.68%) Adobe Creative Suite
6 1 (0.68%) MS Project
6 1 (0.68%) MS Visio
6 1 (0.68%) ProjectWise
Business Applications
1 80 (54.05%) SAP Oil and Gas
2 4 (2.70%) WebTrends
3 3 (2.03%) Aligne
3 3 (2.03%) Sage X3
4 2 (1.35%) Remedy ITSM
5 1 (0.68%) Eloqua
5 1 (0.68%) SAP R/3
Cloud Services
1 16 (10.81%) SaaS
2 7 (4.73%) Google Analytics
3 2 (1.35%) Adobe Creative Cloud
4 1 (0.68%) Amazon AWS
4 1 (0.68%) GitHub
4 1 (0.68%) Office 365
4 1 (0.68%) Silverpop
4 1 (0.68%) Taleo
Communications & Networking
1 11 (7.43%) Internet
2 8 (5.41%) DNS
3 5 (3.38%) Intranet
3 5 (3.38%) SAN
3 5 (3.38%) TCP/IP
3 5 (3.38%) Wireless
4 4 (2.70%) DHCP
4 4 (2.70%) LAN
4 4 (2.70%) WAN
5 3 (2.03%) BGP
5 3 (2.03%) Firewall
5 3 (2.03%) HTTP
5 3 (2.03%) OSPF
6 2 (1.35%) Cisco Wireless
6 2 (1.35%) FTP
6 2 (1.35%) MPLS
6 2 (1.35%) Skype
6 2 (1.35%) SSL
6 2 (1.35%) VoIP
6 2 (1.35%) VPN
Database & Business Intelligence
1 8 (5.41%) SQL Server
2 6 (4.05%) SQL Server 2008
3 2 (1.35%) Data Warehouse
3 2 (1.35%) Oracle Database
3 2 (1.35%) SQL Server 2014
4 1 (0.68%) Big Data
4 1 (0.68%) BusinessObjects
4 1 (0.68%) DB2
4 1 (0.68%) Hadoop
4 1 (0.68%) MS Access
4 1 (0.68%) MySQL
4 1 (0.68%) SAP BI
4 1 (0.68%) SAP BW
4 1 (0.68%) SAP HANA
4 1 (0.68%) SQL Server 2005
4 1 (0.68%) SQL Server Integration Services
4 1 (0.68%) SQL Server Reporting Services
Development Applications
1 2 (1.35%) Jenkins
1 2 (1.35%) JIRA
1 2 (1.35%) Selenium
2 1 (0.68%) HP UFT
2 1 (0.68%) JMeter
2 1 (0.68%) JUnit
2 1 (0.68%) Maven
2 1 (0.68%) Sonatype Nexus
2 1 (0.68%) WebDriver
General
1 148 (100.00%) Marketing
2 87 (58.78%) Manufacturing
3 84 (56.76%) Finance
4 81 (54.73%) Electronics
4 81 (54.73%) Telecoms
5 13 (8.78%) Brand Awareness
6 12 (8.11%) Advertising
6 12 (8.11%) German Language
7 2 (1.35%) Games
7 2 (1.35%) General Ledger
7 2 (1.35%) Polish Language
7 2 (1.35%) Retail
8 1 (0.68%) Legal
8 1 (0.68%) Pharmaceutical
8 1 (0.68%) Publishing
Job Titles
1 33 (22.30%) Analyst
2 13 (8.78%) Business Analyst
3 11 (7.43%) Project Manager
4 10 (6.76%) Architect
4 10 (6.76%) Financial Analyst
4 10 (6.76%) Marketing Manager
4 10 (6.76%) Service Analyst
5 9 (6.08%) Developer
5 9 (6.08%) IT Manager
6 8 (5.41%) Finance Business Analyst
6 8 (5.41%) Financial Business Analyst
6 8 (5.41%) Financial Services Business Analyst
7 7 (4.73%) CRM Architect
8 6 (4.05%) Digital Project Manager
9 5 (3.38%) Digital Executive
9 5 (3.38%) Digital Marketing Executive
9 5 (3.38%) Marketing Assistant
9 5 (3.38%) Marketing Executive
9 5 (3.38%) Online Marketing Executive
9 5 (3.38%) Senior Digital Project Manager
Libraries, Frameworks & Software Standards
1 12 (8.11%) HTML
2 7 (4.73%) Web Services
3 6 (4.05%) CSS
4 3 (2.03%) .NET
4 3 (2.03%) HTML5
4 3 (2.03%) XSL
5 2 (1.35%) CSS3
5 2 (1.35%) J2EE
5 2 (1.35%) JMS
5 2 (1.35%) jQuery
5 2 (1.35%) Middleware
5 2 (1.35%) Oracle Fusion
5 2 (1.35%) SOAP
5 2 (1.35%) Spring
5 2 (1.35%) WSDL
5 2 (1.35%) XML
5 2 (1.35%) XSD
6 1 (0.68%) Ajax
6 1 (0.68%) Ruby on Rails
6 1 (0.68%) SAP XI
Miscellaneous
1 24 (16.22%) Social Media
2 17 (11.49%) Digital Media
3 12 (8.11%) Analytical Skills
4 6 (4.05%) Copywriting
5 4 (2.70%) Blog
5 4 (2.70%) Data Centre
5 4 (2.70%) Management Information System
5 4 (2.70%) Replication
6 3 (2.03%) Clustering
6 3 (2.03%) User Experience
7 2 (1.35%) Data Integration
7 2 (1.35%) Mobile App
7 2 (1.35%) Performance Metrics
7 2 (1.35%) Video Conferencing
8 1 (0.68%) Algorithms
8 1 (0.68%) Chip and PIN
8 1 (0.68%) Data Structures
8 1 (0.68%) e-Learning
8 1 (0.68%) Handset
8 1 (0.68%) Photography
Operating Systems
1 15 (10.14%) Windows
2 7 (4.73%) Linux
3 5 (3.38%) Windows Server
3 5 (3.38%) Windows Server 2012
4 4 (2.70%) Windows 7
4 4 (2.70%) Windows Server 2008
5 3 (2.03%) Android
5 3 (2.03%) Unix
6 2 (1.35%) AIX
6 2 (1.35%) Red Hat Enterprise Linux
6 2 (1.35%) Windows 10
7 1 (0.68%) Apple iOS
7 1 (0.68%) CentOS
7 1 (0.68%) Fedora
7 1 (0.68%) Solaris
7 1 (0.68%) Windows NT
7 1 (0.68%) Windows Server 2003
Processes & Methodologies
1 81 (54.73%) Programme Management
2 80 (54.05%) Business Intelligence
3 33 (22.30%) SEO
4 22 (14.86%) Agile Software Development
5 20 (13.51%) Pay per click
6 19 (12.84%) Stakeholder Management
7 18 (12.16%) B2B
8 17 (11.49%) Waterfall
9 16 (10.81%) Project Management
9 16 (10.81%) Project Planning
10 15 (10.14%) CRM
11 14 (9.46%) Analytics
12 13 (8.78%) Marketing Automation
13 12 (8.11%) Data Acquisition
13 12 (8.11%) Email Marketing
13 12 (8.11%) Integrated Marketing
13 12 (8.11%) ITIL
13 12 (8.11%) Migration
13 12 (8.11%) Online Marketing
14 11 (7.43%) E-Commerce
Programming Languages
1 8 (5.41%) SQL
2 6 (4.05%) Java
3 5 (3.38%) JavaScript
4 2 (1.35%) C#
4 2 (1.35%) Python
4 2 (1.35%) VBScript
5 1 (0.68%) ABAP
5 1 (0.68%) Apple Swift
5 1 (0.68%) Bash Shell
5 1 (0.68%) Objective-C
5 1 (0.68%) PHP
5 1 (0.68%) PowerShell
5 1 (0.68%) R
5 1 (0.68%) Ruby
Qualifications
1 18 (12.16%) Degree
2 9 (6.08%) Security Cleared
3 7 (4.73%) SC Cleared
4 4 (2.70%) Cisco Certification
5 3 (2.03%) ISEB
5 3 (2.03%) ITIL Certification
6 2 (1.35%) CCDP
6 2 (1.35%) CCNP
6 2 (1.35%) CCSA
6 2 (1.35%) CCSE
6 2 (1.35%) DV Cleared
6 2 (1.35%) VMware Certified Professional (VCP)
7 1 (0.68%) ACCA
7 1 (0.68%) CCNA
7 1 (0.68%) ISTQB
7 1 (0.68%) ISTQB Advanced Certification
7 1 (0.68%) ISTQB Foundation Certification
7 1 (0.68%) MCITP
7 1 (0.68%) Microsoft Certification
7 1 (0.68%) PRINCE2 Certification
Quality Assurance & Compliance
1 7 (4.73%) QA
2 3 (2.03%) SLA
3 2 (1.35%) COBIT
4 1 (0.68%) Actionable Recommendations
4 1 (0.68%) Data Quality
4 1 (0.68%) Disclosure Scotland
4 1 (0.68%) Sarbanes-Oxley
System Software
1 11 (7.43%) Active Directory
2 9 (6.08%) VMware Infrastructure
3 4 (2.70%) VMware ESX
4 3 (2.03%) VMware ESXi
5 1 (0.68%) Docker
5 1 (0.68%) Virtual Servers
5 1 (0.68%) VirtualBox
5 1 (0.68%) vSphere
5 1 (0.68%) Xen
Systems Management
1 2 (1.35%) Cisco Prime
1 2 (1.35%) SCOM
2 1 (0.68%) AirWatch
2 1 (0.68%) Ansible
2 1 (0.68%) HP Quality Center
2 1 (0.68%) QRadar
2 1 (0.68%) SCCM
2 1 (0.68%) TeamSite
2 1 (0.68%) WSUS
2 1 (0.68%) XenMobile
Vendors
1 80 (54.05%) SAP
2 13 (8.78%) Marketo
2 13 (8.78%) Microsoft
2 13 (8.78%) Salesforce.com
3 10 (6.76%) VMware
4 7 (4.73%) Google
4 7 (4.73%) Oracle
5 5 (3.38%) Adobe
5 5 (3.38%) Cisco
6 4 (2.70%) EMC
6 4 (2.70%) HP
6 4 (2.70%) Tealium
7 3 (2.03%) Apple
7 3 (2.03%) arcserve
7 3 (2.03%) CheckPoint
7 3 (2.03%) Citrix
7 3 (2.03%) NetApp
7 3 (2.03%) Sage
8 2 (1.35%) Lotus
8 2 (1.35%) Remedy
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