The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 170 163 179
Rank change year-on-year
-7 +16
Contract jobs citing Digital Marketing 91 113 74
As % of all contract IT jobs located in the South East 1.09% 1.14% 0.79%
As % of the Processes & Methodologies category 1.34% 1.43% 1.04%
Number of daily rates quoted 78 75 58
Median daily rate £375 £325 £363
Median daily rate % change year-on-year
+15.38% -10.34%
90% offered a daily rate of more than £194 £198 £219
10% offered a daily rate of more than £500 £475 £450
UK excluding London median daily rate £373 £365 £375
% change year-on-year
+2.05% -2.66%
Number of hourly rates quoted 3 9 1
Median hourly rate £19.61 £20.00 £47.50
Median hourly rate % change year-on-year
-1.95% -57.89%
UK excluding London median hourly rate £19.81 £26.82 £44.73
% change year-on-year
-26.15% -40.03%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6775 7881 7128
As % of all contract IT jobs located in the South East 81.38% 79.69% 76.33%
Number of daily rates quoted 4175 4825 3971
Median daily rate £420 £400 £375
Median daily rate % change year-on-year
+5.00% +6.66%
90% offered a daily rate of more than £275 £275 £245
10% offered a daily rate of more than £550 £520 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 263 268 278
Median hourly rate £37.50 £37.09 £21.82
Median hourly rate % change year-on-year
+1.10% +69.98%
90% offered a hourly rate of more than £13.00 £14.50 £12.00
10% offered a hourly rate of more than £55.00 £50.00 £50.00
UK excluding London median hourly rate £32.50 £34.00 £25.75
% change year-on-year
-4.41% +32.03%

Digital Marketing
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South East

Digital Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South East region.

Digital Marketing Daily Rate Trend in the South East

Digital Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 30 September 2016.

Digital Marketing Daily Rate Histogram in the South East

Digital Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South East region.

Digital Marketing Hourly Rate Trend in the South East

Digital Marketing
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 30 September 2016.

Digital Marketing Hourly Rate Histogram in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -14 48 £366 +14.45% 16
Buckinghamshire +18 18 £425 +10.38% 2
Surrey +18 9 £200 -42.44% 8
Hampshire +14 6 £450 +4.34% 14
Kent +5 3 £121 -43.95% 2
Middlesex -1 2 £444 -
Oxfordshire -11 2 - - 6
East Sussex +2 1 £400 - 1
West Sussex -3 1 £525 +27.27% 4
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 30 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Digital Marketing.

1 169 (100.00%) Marketing
2 89 (52.66%) Finance
3 87 (51.48%) Manufacturing
4 84 (49.70%) Telecoms
4 84 (49.70%) SAP
5 83 (49.11%) Electronics
5 83 (49.11%) Programme Management
6 82 (48.52%) SAP Oil and Gas
6 82 (48.52%) Business Intelligence
7 33 (19.53%) SEO
8 31 (18.34%) CRM
9 30 (17.75%) HTML
10 29 (17.16%) Social Media
10 29 (17.16%) Analytics
11 27 (15.98%) B2B
12 23 (13.61%) Project Management
12 23 (13.61%) Agile Software Development
13 21 (12.43%) Degree
13 21 (12.43%) Marketing Automation
14 20 (11.83%) Analytical Skills
14 20 (11.83%) CMS
14 20 (11.83%) CSS
15 19 (11.24%) Windows
15 19 (11.24%) E-Commerce
16 18 (10.65%) Workflow
17 17 (10.06%) Stakeholder Management
17 17 (10.06%) Pay per click
17 17 (10.06%) Salesforce.com
17 17 (10.06%) Linux
18 16 (9.47%) MS Excel

Digital Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (11.83%) CMS
2 12 (7.10%) Apache
3 11 (6.51%) IIS
4 8 (4.73%) Drupal
5 6 (3.55%) SharePoint
6 4 (2.37%) MS Exchange
6 4 (2.37%) Skype for Business
7 3 (1.78%) Sitecore CMS
8 2 (1.18%) Exchange Server 2010
8 2 (1.18%) IBM Notes
8 2 (1.18%) Magnolia
8 2 (1.18%) Umbraco
8 2 (1.18%) WebLogic
8 2 (1.18%) WordPress
9 1 (0.59%) Apache Spark
9 1 (0.59%) Exchange Server 2013
9 1 (0.59%) SAS
9 1 (0.59%) Tomcat
9 1 (0.59%) WebSphere
Applications
1 16 (9.47%) MS Excel
2 14 (8.28%) MS Office
3 10 (5.92%) MS PowerPoint
4 5 (2.96%) Photoshop
5 2 (1.18%) Adobe Illustrator
5 2 (1.18%) InDesign
6 1 (0.59%) MS Visio
6 1 (0.59%) ProjectWise
Business Applications
1 82 (48.52%) SAP Oil and Gas
2 4 (2.37%) Eloqua
2 4 (2.37%) Sage X3
2 4 (2.37%) WebTrends
3 2 (1.18%) Aligne
3 2 (1.18%) Remedy ITSM
4 1 (0.59%) Oracle Applications
4 1 (0.59%) SAP APO
4 1 (0.59%) SAP LE
Cloud Services
1 15 (8.88%) Google Analytics
2 13 (7.69%) SaaS
3 4 (2.37%) Amazon AWS
4 3 (1.78%) Google Tag Manager
5 2 (1.18%) Adobe Creative Cloud
6 1 (0.59%) GitHub
6 1 (0.59%) Taleo
Communications & Networking
1 15 (8.88%) TCP/IP
2 14 (8.28%) Internet
3 12 (7.10%) FTP
3 12 (7.10%) HTTP
4 11 (6.51%) SSL
5 9 (5.33%) DNS
6 5 (2.96%) HTTPS
6 5 (2.96%) Wireless
7 4 (2.37%) Intranet
7 4 (2.37%) LAN
7 4 (2.37%) SSH
7 4 (2.37%) Telnet
7 4 (2.37%) WAN
8 3 (1.78%) Firewall
9 2 (1.18%) BGP
9 2 (1.18%) Cisco ISE
9 2 (1.18%) Cisco Wireless
9 2 (1.18%) OSPF
9 2 (1.18%) Skype
10 1 (0.59%) Software-Defined Networking
Database & Business Intelligence
1 10 (5.92%) MySQL
1 10 (5.92%) SQL Server
2 8 (4.73%) SQL Server 2008
3 3 (1.78%) Data Warehouse
3 3 (1.78%) Oracle Database
4 2 (1.18%) Big Data
5 1 (0.59%) BusinessObjects
5 1 (0.59%) DB2
5 1 (0.59%) Hadoop
5 1 (0.59%) MS Access
5 1 (0.59%) Oracle BI Publisher
5 1 (0.59%) Oracle Database 10g
5 1 (0.59%) Oracle Database 12c
5 1 (0.59%) Oracle Reports
5 1 (0.59%) Redis
5 1 (0.59%) Relational Database
5 1 (0.59%) SAP BI
5 1 (0.59%) SAP BW
5 1 (0.59%) SAP HANA
5 1 (0.59%) SQL Server 2014
Development Applications
1 2 (1.18%) Git (software)
1 2 (1.18%) Jenkins
1 2 (1.18%) Selenium
1 2 (1.18%) Team Foundation Server
1 2 (1.18%) TeamCity
2 1 (0.59%) HP UFT
2 1 (0.59%) JIRA
2 1 (0.59%) JMeter
2 1 (0.59%) Maven
2 1 (0.59%) Octopus Deploy
2 1 (0.59%) Oracle APEX
2 1 (0.59%) Sonatype Nexus
2 1 (0.59%) SpecFlow
2 1 (0.59%) Subversion
2 1 (0.59%) Visual Studio Team System
2 1 (0.59%) WebDriver
General
1 169 (100.00%) Marketing
2 89 (52.66%) Finance
3 87 (51.48%) Manufacturing
4 84 (49.70%) Telecoms
5 83 (49.11%) Electronics
6 12 (7.10%) Brand Awareness
7 10 (5.92%) Advertising
8 9 (5.33%) German Language
9 8 (4.73%) Retail
10 2 (1.18%) Games
10 2 (1.18%) Pharmaceutical
10 2 (1.18%) Polish Language
11 1 (0.59%) Banking
11 1 (0.59%) General Ledger
11 1 (0.59%) Military
11 1 (0.59%) Publishing
Job Titles
1 32 (18.93%) Analyst
2 21 (12.43%) Marketing Manager
3 18 (10.65%) Business Analyst
4 15 (8.88%) Project Manager
5 12 (7.10%) Developer
6 11 (6.51%) Architect
7 10 (5.92%) Digital Marketing Manager
7 10 (5.92%) Digital Project Manager
7 10 (5.92%) IT Manager
8 9 (5.33%) Service Analyst
9 8 (4.73%) CRM Architect
9 8 (4.73%) Financial Analyst
10 7 (4.14%) Finance Business Analyst
10 7 (4.14%) Financial Business Analyst
10 7 (4.14%) Financial Services Business Analyst
11 6 (3.55%) Senior Analyst
11 6 (3.55%) Senior Business Analyst
12 5 (2.96%) Coordinator
12 5 (2.96%) IT Services Manager
13 4 (2.37%) Marketing Executive
Libraries, Frameworks & Software Standards
1 30 (17.75%) HTML
2 20 (11.83%) CSS
3 7 (4.14%) Web Services
4 4 (2.37%) .NET
4 4 (2.37%) LAMP
5 3 (1.78%) ASP.NET
5 3 (1.78%) REST
6 2 (1.18%) Ajax
6 2 (1.18%) J2EE
6 2 (1.18%) jQuery
6 2 (1.18%) JSON
6 2 (1.18%) Middleware
7 1 (0.59%) Django
7 1 (0.59%) JSP
7 1 (0.59%) Oracle Fusion
7 1 (0.59%) Ruby on Rails
7 1 (0.59%) SOAP
7 1 (0.59%) Spring
7 1 (0.59%) Web Dynpro
7 1 (0.59%) XML
Miscellaneous
1 29 (17.16%) Social Media
2 20 (11.83%) Analytical Skills
3 15 (8.88%) Digital Media
4 8 (4.73%) Copywriting
5 5 (2.96%) Virtual Team
6 4 (2.37%) Blog
6 4 (2.37%) Management Information System
6 4 (2.37%) Mobile App
6 4 (2.37%) Performance Metrics
6 4 (2.37%) User Experience
7 3 (1.78%) Clustering
7 3 (1.78%) Replication
8 2 (1.18%) Data Integration
8 2 (1.18%) N-Tier
8 2 (1.18%) Video Conferencing
8 2 (1.18%) Visualisation
9 1 (0.59%) e-Learning
9 1 (0.59%) FMCG
9 1 (0.59%) Mainframe
9 1 (0.59%) Smart Meter
Operating Systems
1 19 (11.24%) Windows
2 17 (10.06%) Linux
3 13 (7.69%) Red Hat Enterprise Linux
4 10 (5.92%) Windows Server 2008
5 4 (2.37%) Android
5 4 (2.37%) Windows 7
6 3 (1.78%) Unix
6 3 (1.78%) Windows Server
6 3 (1.78%) Windows Server 2012
7 2 (1.18%) Apple iOS
7 2 (1.18%) Windows 10
8 1 (0.59%) AIX
8 1 (0.59%) CentOS
8 1 (0.59%) Debian
8 1 (0.59%) Fedora
8 1 (0.59%) Oracle Linux
8 1 (0.59%) SUSE
8 1 (0.59%) Windows NT
Processes & Methodologies
1 83 (49.11%) Programme Management
2 82 (48.52%) Business Intelligence
3 33 (19.53%) SEO
4 31 (18.34%) CRM
5 29 (17.16%) Analytics
6 27 (15.98%) B2B
7 23 (13.61%) Agile Software Development
7 23 (13.61%) Project Management
8 21 (12.43%) Marketing Automation
9 19 (11.24%) E-Commerce
10 18 (10.65%) Workflow
11 17 (10.06%) Pay per click
11 17 (10.06%) Stakeholder Management
12 13 (7.69%) Waterfall
13 11 (6.51%) Migration
13 11 (6.51%) Project Planning
14 10 (5.92%) Email Marketing
14 10 (5.92%) ITIL
14 10 (5.92%) Online Marketing
15 9 (5.33%) Business Analysis
Programming Languages
1 11 (6.51%) Bash Shell
1 11 (6.51%) SQL
2 10 (5.92%) JavaScript
3 5 (2.96%) PHP
4 4 (2.37%) Java
5 3 (1.78%) C#
6 2 (1.18%) ABAP
6 2 (1.18%) Apple Swift
6 2 (1.18%) Python
7 1 (0.59%) C++
7 1 (0.59%) F#
7 1 (0.59%) Objective-C
7 1 (0.59%) Perl
7 1 (0.59%) PL/SQL
7 1 (0.59%) R
7 1 (0.59%) Ruby
7 1 (0.59%) Shell Script
7 1 (0.59%) VBScript
Qualifications
1 21 (12.43%) Degree
2 8 (4.73%) Security Cleared
3 6 (3.55%) SC Cleared
4 2 (1.18%) CCDP
4 2 (1.18%) CCNP
4 2 (1.18%) CCSA
4 2 (1.18%) CCSE
4 2 (1.18%) Cisco Certification
4 2 (1.18%) DV Cleared
4 2 (1.18%) ISEB
4 2 (1.18%) ITIL Certification
5 1 (0.59%) MBA
5 1 (0.59%) PRINCE2 Certification
5 1 (0.59%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 10 (5.92%) SLA
2 6 (3.55%) Data Quality
2 6 (3.55%) QA
3 2 (1.18%) Actionable Recommendations
3 2 (1.18%) COBIT
4 1 (0.59%) Disclosure Scotland
4 1 (0.59%) PCI DSS
4 1 (0.59%) Sarbanes-Oxley
System Software
1 14 (8.28%) VMware Infrastructure
2 6 (3.55%) Active Directory
3 3 (1.78%) Xen
4 2 (1.18%) VMware ESXi
5 1 (0.59%) Docker
5 1 (0.59%) Virtual Servers
5 1 (0.59%) VirtualBox
5 1 (0.59%) VMware ESX
Systems Management
1 2 (1.18%) Cisco Prime
1 2 (1.18%) HP Quality Center
2 1 (0.59%) Ansible
2 1 (0.59%) QRadar
2 1 (0.59%) SCOM
Vendors
1 84 (49.70%) SAP
2 17 (10.06%) Salesforce.com
3 16 (9.47%) Microsoft
4 15 (8.88%) Google
4 15 (8.88%) VMware
5 13 (7.69%) Red Hat
6 10 (5.92%) Marketo
7 7 (4.14%) Oracle
8 5 (2.96%) Tableau
9 4 (2.37%) Sage
9 4 (2.37%) Tealium
10 3 (1.78%) Adobe
10 3 (1.78%) Apple
10 3 (1.78%) arcserve
10 3 (1.78%) CheckPoint
10 3 (1.78%) Cisco
10 3 (1.78%) HP
10 3 (1.78%) Sitecore
11 2 (1.18%) DoubleClick
11 2 (1.18%) Lotus
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