The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 175 128 217
Rank change year-on-year
-47 +89
Contract jobs citing Digital Marketing 91 116 16
As % of all contract IT jobs located in the South East 0.95% 1.26% 0.19%
As % of the Processes & Methodologies category 1.23% 1.70% 0.26%
Number of daily rates quoted 74 76 5
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 £350 £325
Average daily rate % change year-on-year
-7.14% +7.69%
90% offered a daily rate of more than £184 £235 £222
10% offered a daily rate of more than £500 £450 £365
UK excluding London average daily rate £365 £350 £375
% change year-on-year
+4.28% -6.66%
Number of hourly rates quoted 3 1 0
Average hourly rate £20.00 £47.50 -
Average hourly rate % change year-on-year
-57.89% -
UK excluding London average hourly rate £20.00 £35.98 £14.95
% change year-on-year
-44.40% +140.63%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7392 6819 6075
As % of all contract IT jobs located in the South East 77.38% 74.32% 71.76%
Number of daily rates quoted 4444 3742 3240
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £275 £243 £250
10% offered a daily rate of more than £513 £500 £500
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 238 252 273
Average hourly rate £23.88 £25.00 £29.00
Average hourly rate % change year-on-year
-4.50% -13.79%
90% offered a hourly rate of more than £12.82 £12.85 £13.00
10% offered a hourly rate of more than £50.00 £55.00 £42.50
UK excluding London average hourly rate £30.00 £26.98 £31.00
% change year-on-year
+11.21% -12.98%

Digital Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South East

Digital Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South East region.

Digital Marketing Daily Rate Trend in the South East

Digital Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 29 July 2015.

Digital Marketing Daily Rate Histogram in the South East

Digital Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South East region.

Digital Marketing Hourly Rate Trend in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -1 56 £288 -17.85% 17
Buckinghamshire -6 11 £375 +4.16% 2
Hampshire +2 8 £500 +7.52% 6
West Sussex -9 5 £450 +28.57%
East Sussex 0 3 £275 - 4
Surrey -12 2 £310 +3.33% 4
Kent - 2 £215 - 3
Oxfordshire -35 1 £165 -58.75% 7
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 29 July 2015, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 148 (100.00%) Marketing
2 64 (43.24%) Telecoms
3 62 (41.89%) Finance
4 58 (39.19%) Programme Management
5 57 (38.51%) Electronics
6 56 (37.84%) Business Intelligence
7 55 (37.16%) Manufacturing
8 54 (36.49%) SAP Oil and Gas
8 54 (36.49%) SAP
8 54 (36.49%) DTV
9 39 (26.35%) Agile Software Development
10 31 (20.95%) HTML
11 26 (17.57%) Social Media
12 24 (16.22%) CSS
13 23 (15.54%) Project Management
14 22 (14.86%) User Experience
15 21 (14.19%) JavaScript
16 17 (11.49%) Oracle
16 17 (11.49%) Twitter
16 17 (11.49%) Analytics
17 16 (10.81%) E-Commerce
18 15 (10.14%) CRM
18 15 (10.14%) SEO
18 15 (10.14%) Facebook
19 13 (8.78%) Web Analytics
19 13 (8.78%) NHS
19 13 (8.78%) Adobe
19 13 (8.78%) Marketing Strategy
20 12 (8.11%) Waterfall
20 12 (8.11%) PRINCE2

Digital Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 29 July 2015, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (7.43%) CMS
2 6 (4.05%) WebSphere
2 6 (4.05%) WordPress
3 4 (2.70%) WebSphere Portal
3 4 (2.70%) SharePoint
3 4 (2.70%) WebLogic Portal
3 4 (2.70%) WebLogic
4 2 (1.35%) Umbraco
5 1 (0.68%) Mule
5 1 (0.68%) JBoss
5 1 (0.68%) Apache
5 1 (0.68%) Tomcat
5 1 (0.68%) SAS
5 1 (0.68%) Confluence
5 1 (0.68%) Adobe Experience Manager
5 1 (0.68%) Mule ESB
Applications
1 10 (6.76%) MS Office
2 9 (6.08%) MS Excel
3 6 (4.05%) Photoshop
4 4 (2.70%) Adobe Illustrator
4 4 (2.70%) MS PowerPoint
5 3 (2.03%) InDesign
6 2 (1.35%) MS Visio
7 1 (0.68%) SPSS
7 1 (0.68%) Fireworks
7 1 (0.68%) MS Project
Business Applications
1 54 (36.49%) SAP Oil and Gas
2 7 (4.73%) Radian6
3 4 (2.70%) Remedy ITSM
4 2 (1.35%) Dynamics CRM
5 1 (0.68%) Unica
5 1 (0.68%) WebTrends
5 1 (0.68%) SAP FI
5 1 (0.68%) Magento
Cloud Services
1 3 (2.03%) Google Analytics
1 3 (2.03%) SaaS
2 2 (1.35%) SmartFocus
2 2 (1.35%) Adobe Analytics
3 1 (0.68%) Amazon EC2
3 1 (0.68%) Amazon AWS
Communications & Networking
1 7 (4.73%) Internet
2 2 (1.35%) Intranet
3 1 (0.68%) Broadband
3 1 (0.68%) FTP
3 1 (0.68%) HTTP
3 1 (0.68%) HTTPS
Database & Business Intelligence
1 12 (8.11%) SQL Server
2 7 (4.73%) MySQL
3 6 (4.05%) SQL Server Reporting Services
3 6 (4.05%) SQL Server Integration Services
4 5 (3.38%) Data Warehouse
5 4 (2.70%) SQL Server Analysis Services
6 3 (2.03%) SAP BI
7 2 (1.35%) QlikView
7 2 (1.35%) Oracle Database
7 2 (1.35%) Data Mining
7 2 (1.35%) MS Access
8 1 (0.68%) Crystal Reports
8 1 (0.68%) Oracle Reports
8 1 (0.68%) SAP BW
8 1 (0.68%) Spotfire
8 1 (0.68%) SQL Server 2008
8 1 (0.68%) SQL Server 2012
Development Applications
1 3 (2.03%) Selenium
1 3 (2.03%) WebDriver
2 2 (1.35%) JMeter
2 2 (1.35%) Maven
3 1 (0.68%) JIRA
3 1 (0.68%) Dreamweaver
3 1 (0.68%) HP UFT
3 1 (0.68%) LoadRunner
3 1 (0.68%) Jasmine
General
1 148 (100.00%) Marketing
2 64 (43.24%) Telecoms
3 62 (41.89%) Finance
4 57 (38.51%) Electronics
5 55 (37.16%) Manufacturing
6 12 (8.11%) Advertising
7 11 (7.43%) Retail
8 6 (4.05%) Automotive
9 5 (3.38%) Legal
9 5 (3.38%) Billing
10 3 (2.03%) Publishing
11 2 (1.35%) Games
11 2 (1.35%) Italian Language
11 2 (1.35%) Spanish Language
12 1 (0.68%) Japanese Language
12 1 (0.68%) Korean Language
12 1 (0.68%) French Language
12 1 (0.68%) German Language
12 1 (0.68%) Pharmaceutical
12 1 (0.68%) Back Office
Job Titles
1 28 (18.92%) Analyst
2 22 (14.86%) Developer
3 15 (10.14%) Architect
4 14 (9.46%) Marketing Manager
5 12 (8.11%) Project Manager
6 11 (7.43%) Solutions Architect
7 10 (6.76%) Coordinator
8 8 (5.41%) Social Media Manager
9 6 (4.05%) Digital Marketing Manager
9 6 (4.05%) Business Analyst
10 5 (3.38%) Junior
10 5 (3.38%) Test Analyst
10 5 (3.38%) Web Developer
10 5 (3.38%) Online Marketing Manager
10 5 (3.38%) Front-End Developer
10 5 (3.38%) Designer
11 4 (2.70%) Marketing Executive
11 4 (2.70%) Digital Project Manager
11 4 (2.70%) Business Manager
11 4 (2.70%) Information Analyst
Libraries, Frameworks & Software Standards
1 31 (20.95%) HTML
2 24 (16.22%) CSS
3 10 (6.76%) .NET
4 9 (6.08%) HTML5
4 9 (6.08%) CSS3
5 7 (4.73%) WebCenter
6 6 (4.05%) jQuery
7 5 (3.38%) ASP.NET
8 4 (2.70%) ASP.NET MVC
8 4 (2.70%) Web Services
8 4 (2.70%) XML
9 3 (2.03%) SOAP
9 3 (2.03%) AngularJS
10 2 (1.35%) ASP.NET Web API
10 2 (1.35%) Java EE 5
10 2 (1.35%) RESTful
10 2 (1.35%) CakePHP
10 2 (1.35%) Flash
11 1 (0.68%) Hibernate
11 1 (0.68%) ActiveMQ
Miscellaneous
1 54 (36.49%) DTV
2 26 (17.57%) Social Media
3 22 (14.86%) User Experience
4 13 (8.78%) NHS
5 9 (6.08%) Analytical Skills
6 7 (4.73%) Replication
7 6 (4.05%) Social Network
8 5 (3.38%) Data Centre
9 3 (2.03%) Digital Media
10 2 (1.35%) FMCG
10 2 (1.35%) Smart Meter
10 2 (1.35%) Copywriting
10 2 (1.35%) E-Learning
10 2 (1.35%) W3C
11 1 (0.68%) Foreign Exchange (FX)
11 1 (0.68%) EPoS
11 1 (0.68%) Statistics
11 1 (0.68%) Video Editing
11 1 (0.68%) Computer Science
11 1 (0.68%) Wiki
Operating Systems
1 5 (3.38%) Windows
2 4 (2.70%) Linux
3 2 (1.35%) Windows 7
3 2 (1.35%) Windows 8
3 2 (1.35%) UNIX
4 1 (0.68%) SUSE
Processes & Methodologies
1 58 (39.19%) Programme Management
2 56 (37.84%) Business Intelligence
3 39 (26.35%) Agile Software Development
4 23 (15.54%) Project Management
5 17 (11.49%) Analytics
6 16 (10.81%) E-Commerce
7 15 (10.14%) CRM
7 15 (10.14%) SEO
8 13 (8.78%) Web Analytics
8 13 (8.78%) Marketing Strategy
9 12 (8.11%) Waterfall
9 12 (8.11%) PRINCE2
10 10 (6.76%) Stakeholder Management
11 9 (6.08%) Information Management
11 9 (6.08%) B2B
11 9 (6.08%) Project Planning
12 8 (5.41%) Online Marketing
12 8 (5.41%) Social Media Marketing
12 8 (5.41%) Continuous Improvement
13 7 (4.73%) DevOps
Programming Languages
1 21 (14.19%) JavaScript
2 12 (8.11%) SQL
3 8 (5.41%) Java
4 7 (4.73%) PHP
5 5 (3.38%) C#
6 2 (1.35%) C
6 2 (1.35%) T-SQL
6 2 (1.35%) Python
7 1 (0.68%) VB
7 1 (0.68%) PL/SQL
7 1 (0.68%) C++
Qualifications
1 8 (5.41%) Degree
2 5 (3.38%) ISEB
3 3 (2.03%) PRINCE2 Certification
3 3 (2.03%) ITIL Certification
4 1 (0.68%) ACCA
4 1 (0.68%) CIMA
4 1 (0.68%) ISTQB
4 1 (0.68%) SC Cleared
4 1 (0.68%) Security Cleared
Quality Assurance & Compliance
1 9 (6.08%) QA
2 1 (0.68%) SLA
2 1 (0.68%) WCAG
System Software
1 2 (1.35%) Active Directory
1 2 (1.35%) vSphere
2 1 (0.68%) VMware Infrastructure
2 1 (0.68%) EMC RecoverPoint
Systems Management
1 4 (2.70%) Netcool
2 2 (1.35%) HP Data Protector
2 2 (1.35%) HP Quality Center
3 1 (0.68%) EMC VPLEX
3 1 (0.68%) EMC NetWorker
Vendors
1 54 (36.49%) SAP
2 17 (11.49%) Oracle
2 17 (11.49%) Twitter
3 15 (10.14%) Facebook
4 13 (8.78%) Adobe
5 12 (8.11%) Google
6 11 (7.43%) Microsoft
6 11 (7.43%) Salesforce.com
7 9 (6.08%) Eloqua
8 8 (5.41%) Pega
8 8 (5.41%) IBM
9 7 (4.73%) TIBCO
9 7 (4.73%) Sitecore
9 7 (4.73%) Spiceworks
10 6 (4.05%) Endeca
10 6 (4.05%) Remedy
11 5 (3.38%) HP
12 4 (2.70%) Infovista
12 4 (2.70%) VMware
12 4 (2.70%) Amdocs
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