The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 206 188 193
Rank change year-on-year
-18 +5
Contract jobs citing Digital Marketing 55 54 47
As % of all contract IT jobs located in the South East 0.55% 0.58% 0.56%
As % of the Processes & Methodologies category 0.74% 0.80% 0.78%
Number of daily rates quoted 34 40 27
Average daily rate
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£338 £340 £300
Average daily rate % change year-on-year
-0.73% +13.33%
90% offered a daily rate of more than £215 £125 £163
10% offered a daily rate of more than £426 £459 £455
UK excluding London average daily rate £350 £336 £325
% change year-on-year
+4.08% +3.46%
Number of hourly rates quoted 3 0 9
Average hourly rate £19.00 - £17.33
90% offered a hourly rate of more than £13.80 - £16.16
10% offered a hourly rate of more than £35.00 - £24.70
UK excluding London average hourly rate £18.00 £19.31 £17.33
% change year-on-year
-6.75% +11.42%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7474 6710 6001
As % of all contract IT jobs located in the South East 74.93% 71.94% 71.50%
Number of daily rates quoted 4214 3749 3133
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £270 £250 £260
10% offered a daily rate of more than £525 £503 £520
UK excluding London average daily rate £390 £375 £362
% change year-on-year
+4.00% +3.73%
Number of hourly rates quoted 273 258 261
Average hourly rate £30.00 £27.50 £30.00
Average hourly rate % change year-on-year
+9.09% -8.33%
90% offered a hourly rate of more than £13.00 £12.51 £12.46
10% offered a hourly rate of more than £45.00 £55.00 £51.50
UK excluding London average hourly rate £30.20 £31.00 £32.00
% change year-on-year
-2.58% -3.12%

Digital Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South East

Digital Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South East region.

Digital Marketing Daily Rate Trend in the South East

Digital Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 27 April 2015.

Digital Marketing Daily Rate Histogram in the South East

Digital Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South East region.

Digital Marketing Hourly Rate Trend in the South East

Digital Marketing
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 27 April 2015.

Digital Marketing Hourly Rate Histogram in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +4 22 £275 -8.33% 12
Buckinghamshire -3 6 £310 -4.61% 4
Surrey -1 5 - - 10
Hampshire -16 5 £438 -4.37% 11
West Sussex - 5 £400 -
Oxfordshire -26 3 £365 +4.28% 11
East Sussex - 2 - - 4
Middlesex - 1 £313 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 27 April 2015, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 117 (100.00%) Marketing
2 65 (55.56%) Finance
3 62 (52.99%) Electronics
4 61 (52.14%) Telecoms
5 59 (50.43%) Business Intelligence
6 58 (49.57%) Manufacturing
6 58 (49.57%) Programme Management
7 57 (48.72%) SAP
8 55 (47.01%) DTV
8 55 (47.01%) SAP Oil and Gas
9 23 (19.66%) HTML
10 21 (17.95%) Agile Software Development
11 20 (17.09%) Retail
12 19 (16.24%) Social Media
13 17 (14.53%) CSS
13 17 (14.53%) Project Management
14 16 (13.68%) E-Commerce
14 16 (13.68%) CMS
14 16 (13.68%) Analytics
15 14 (11.97%) Java
15 14 (11.97%) .NET
15 14 (11.97%) Advertising
16 13 (11.11%) Microsoft
16 13 (11.11%) JavaScript
16 13 (11.11%) SQL
16 13 (11.11%) MS Office
16 13 (11.11%) Degree
17 12 (10.26%) Scrum
17 12 (10.26%) Content Management
17 12 (10.26%) SQL Server

Digital Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 27 April 2015, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 16 (13.68%) CMS
2 6 (5.13%) SharePoint
2 6 (5.13%) Adobe Experience Manager
3 4 (3.42%) Drupal
3 4 (3.42%) WordPress
4 2 (1.71%) Umbraco
4 2 (1.71%) IIS
5 1 (0.85%) JBoss
5 1 (0.85%) IBM Notes
5 1 (0.85%) Apache
5 1 (0.85%) Tomcat
5 1 (0.85%) SAS
5 1 (0.85%) WebSphere
5 1 (0.85%) Mule
5 1 (0.85%) Confluence
5 1 (0.85%) Apache Pig
5 1 (0.85%) SharePoint 2013
5 1 (0.85%) Mule ESB
Applications
1 13 (11.11%) MS Office
2 8 (6.84%) MS Excel
3 5 (4.27%) Photoshop
4 4 (3.42%) MS PowerPoint
4 4 (3.42%) MS Visio
5 3 (2.56%) Adobe Illustrator
5 3 (2.56%) InDesign
6 1 (0.85%) SPSS
Business Applications
1 55 (47.01%) SAP Oil and Gas
2 2 (1.71%) Remedy ITSM
3 1 (0.85%) Radian6
3 1 (0.85%) Dynamics CRM
3 1 (0.85%) Unica
3 1 (0.85%) WebTrends
3 1 (0.85%) SAP FI
3 1 (0.85%) Oracle Applications
Cloud Services
1 2 (1.71%) Google Analytics
1 2 (1.71%) Amazon AWS
1 2 (1.71%) Adobe Analytics
2 1 (0.85%) SaaS
Communications & Networking
1 2 (1.71%) DHCP
1 2 (1.71%) OSPF
1 2 (1.71%) BGP
1 2 (1.71%) EIGRP
1 2 (1.71%) Firewall
1 2 (1.71%) Network Security
1 2 (1.71%) Cisco ASA
1 2 (1.71%) DNS
2 1 (0.85%) Intranet
2 1 (0.85%) FTP
2 1 (0.85%) Broadband
2 1 (0.85%) WAN
Database & Business Intelligence
1 12 (10.26%) SQL Server
2 6 (5.13%) MySQL
3 5 (4.27%) SQL Server Integration Services
4 4 (3.42%) SQL Server Reporting Services
5 3 (2.56%) NoSQL
5 3 (2.56%) SAP BI
5 3 (2.56%) Data Warehouse
5 3 (2.56%) QlikView
5 3 (2.56%) SQL Server Analysis Services
6 2 (1.71%) Hadoop
6 2 (1.71%) MongoDB
6 2 (1.71%) Data Mining
6 2 (1.71%) Big Data
6 2 (1.71%) Oracle Database
7 1 (0.85%) SQL Server 2012
7 1 (0.85%) SAP BW
7 1 (0.85%) Crystal Reports
7 1 (0.85%) Oracle Reports
7 1 (0.85%) Spotfire
7 1 (0.85%) Apache Cassandra
Development Applications
1 3 (2.56%) Selenium
1 3 (2.56%) Maven
2 2 (1.71%) Ant
2 2 (1.71%) JUnit
3 1 (0.85%) Dreamweaver
3 1 (0.85%) LoadRunner
3 1 (0.85%) JMeter
3 1 (0.85%) Git (software)
3 1 (0.85%) WebDriver
3 1 (0.85%) Zephyr
3 1 (0.85%) JIRA
General
1 117 (100.00%) Marketing
2 65 (55.56%) Finance
3 62 (52.99%) Electronics
4 61 (52.14%) Telecoms
5 58 (49.57%) Manufacturing
6 20 (17.09%) Retail
7 14 (11.97%) Advertising
8 6 (5.13%) Automotive
8 6 (5.13%) Legal
9 5 (4.27%) Publishing
10 4 (3.42%) Italian Language
10 4 (3.42%) Spanish Language
11 2 (1.71%) Portuguese Language
11 2 (1.71%) Pharmaceutical
11 2 (1.71%) French Language
11 2 (1.71%) German Language
12 1 (0.85%) Czech Language
12 1 (0.85%) Billing
12 1 (0.85%) Back Office
12 1 (0.85%) Games
Job Titles
1 30 (25.64%) Analyst
2 17 (14.53%) Developer
3 12 (10.26%) Architect
3 12 (10.26%) Project Manager
4 9 (7.69%) Business Analyst
5 8 (6.84%) Marketing Manager
6 6 (5.13%) Junior
6 6 (5.13%) Test Analyst
7 5 (4.27%) Web Developer
7 5 (4.27%) Digital Marketing Manager
8 4 (3.42%) Solutions Architect
8 4 (3.42%) Business Manager
8 4 (3.42%) Business Project Manager
9 3 (2.56%) Financial Business Analyst
9 3 (2.56%) Information Analyst
9 3 (2.56%) Quality Analyst
9 3 (2.56%) Online Marketing Manager
9 3 (2.56%) Consultant
9 3 (2.56%) Tester
9 3 (2.56%) Coordinator
Libraries, Frameworks & Software Standards
1 23 (19.66%) HTML
2 17 (14.53%) CSS
3 14 (11.97%) .NET
4 12 (10.26%) HTML5
4 12 (10.26%) CSS3
5 10 (8.55%) ASP.NET
5 10 (8.55%) Web Services
6 9 (7.69%) J2EE
7 6 (5.13%) JSR 170
7 6 (5.13%) Apache Sling
8 5 (4.27%) jQuery
8 5 (4.27%) REST
9 4 (3.42%) JSP
9 4 (3.42%) XML
10 3 (2.56%) Middleware
10 3 (2.56%) SOAP
10 3 (2.56%) WCF
10 3 (2.56%) ASP.NET MVC
11 2 (1.71%) Spring MVC
11 2 (1.71%) RESTful
Miscellaneous
1 55 (47.01%) DTV
2 19 (16.24%) Social Media
3 11 (9.40%) Analytical Skills
3 11 (9.40%) NHS
4 8 (6.84%) Mobile App
5 7 (5.98%) User Experience
5 7 (5.98%) E-Learning
6 6 (5.13%) Social Network
6 6 (5.13%) FMCG
7 4 (3.42%) Blog
8 3 (2.56%) Taxonomies
8 3 (2.56%) W3C
9 2 (1.71%) Foreign Exchange (FX)
9 2 (1.71%) SCADA
9 2 (1.71%) Computer Science
9 2 (1.71%) CMDB
9 2 (1.71%) Copywriting
10 1 (0.85%) Video Editing
10 1 (0.85%) N-Tier
10 1 (0.85%) EPoS
Operating Systems
1 5 (4.27%) Linux
2 3 (2.56%) Windows
3 1 (0.85%) UNIX
3 1 (0.85%) Android
3 1 (0.85%) Windows 7
3 1 (0.85%) Apple iOS
Processes & Methodologies
1 59 (50.43%) Business Intelligence
2 58 (49.57%) Programme Management
3 21 (17.95%) Agile Software Development
4 17 (14.53%) Project Management
5 16 (13.68%) E-Commerce
5 16 (13.68%) Analytics
6 12 (10.26%) Scrum
6 12 (10.26%) Content Management
7 11 (9.40%) B2B
8 10 (8.55%) SOA
9 9 (7.69%) PRINCE2
9 9 (7.69%) CRM
9 9 (7.69%) MVC
9 9 (7.69%) Web Analytics
10 8 (6.84%) Stakeholder Management
10 8 (6.84%) Marketing Strategy
10 8 (6.84%) SEO
10 8 (6.84%) TDD
11 7 (5.98%) Workflow
11 7 (5.98%) Waterfall
Programming Languages
1 14 (11.97%) Java
2 13 (11.11%) JavaScript
2 13 (11.11%) SQL
3 5 (4.27%) PHP
3 5 (4.27%) C#
4 4 (3.42%) T-SQL
5 2 (1.71%) Python
6 1 (0.85%) Groovy
6 1 (0.85%) PL/SQL
6 1 (0.85%) C++
6 1 (0.85%) C
Qualifications
1 13 (11.11%) Degree
2 3 (2.56%) PRINCE2 Practitioner
2 3 (2.56%) ISEB
3 2 (1.71%) ITIL Certification
4 1 (0.85%) ISTQB
4 1 (0.85%) SC Cleared
4 1 (0.85%) Security Cleared
Quality Assurance & Compliance
1 4 (3.42%) QA
2 3 (2.56%) Data Quality
2 3 (2.56%) SLA
3 2 (1.71%) WCAG
System Software
1 3 (2.56%) VMware Infrastructure
2 2 (1.71%) Active Directory
Systems Management
1 2 (1.71%) TeamSite
2 1 (0.85%) HP Quality Center
Vendors
1 57 (48.72%) SAP
2 13 (11.11%) Microsoft
3 11 (9.40%) Adobe
4 9 (7.69%) Facebook
4 9 (7.69%) Twitter
5 8 (6.84%) Oracle
6 4 (3.42%) Google
6 4 (3.42%) Zend
7 3 (2.56%) VMware
7 3 (2.56%) HP
7 3 (2.56%) Citrix
8 2 (1.71%) BMC
8 2 (1.71%) Remedy
8 2 (1.71%) Salesforce.com
8 2 (1.71%) Cognos
8 2 (1.71%) Cisco
9 1 (0.85%) IBM
9 1 (0.85%) Symantec
9 1 (0.85%) Cognizant
9 1 (0.85%) Hyperion
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