The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 174 201 230
Rank change year-on-year
+27 +29
Contract jobs citing Digital Marketing 83 58 16
As % of all contract IT jobs located in the South East 0.97% 0.61% 0.19%
As % of the Processes & Methodologies category 1.22% 0.79% 0.26%
Number of daily rates quoted 74 31 9
Average daily rate £343 £410 £300
Average daily rate % change year-on-year
-16.46% +36.66%
90% offered a daily rate of more than £185 £275 £237
10% offered a daily rate of more than £450 £538 £320
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 3 1 0
Average hourly rate £55.00 £14.50 -
Average hourly rate % change year-on-year
+279.31% -
UK excluding London average hourly rate £46.50 £18.00 £16.25
% change year-on-year
+158.33% +10.76%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
6805 7324 6228
As % of all contract IT jobs located in the South East 79.53% 77.35% 74.39%
Number of daily rates quoted 4175 4011 3318
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £550 £525 £508
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 291 240 261
Average hourly rate £45.00 £30.00 £21.00
Average hourly rate % change year-on-year
+50.00% +42.85%
90% offered a hourly rate of more than £12.50 £12.00 £11.90
10% offered a hourly rate of more than £62.00 £45.50 £50.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South East

Digital Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South East region.

Digital Marketing Daily Rate Trend in the South East

Digital Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 8 February 2016.

Digital Marketing Daily Rate Histogram in the South East

Digital Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South East region.

Digital Marketing Hourly Rate Trend in the South East

Digital Marketing
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 8 February 2016.

Digital Marketing Hourly Rate Histogram in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +24 37 £303 -28.40% 20
Surrey +13 22 £363 +168.51% 23
Buckinghamshire +16 12 £295 -23.87% 9
Hampshire +6 4 £480 -10.69% 22
West Sussex - 4 £400 - 2
Oxfordshire 0 2 £273 -35.88% 3
Kent -9 2 £201 -52.82% 3
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 8 February 2016, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 187 (100.00%) Marketing
2 108 (57.75%) Finance
3 105 (56.15%) Business Intelligence
4 102 (54.55%) SAP
4 102 (54.55%) Electronics
4 102 (54.55%) Telecoms
4 102 (54.55%) Manufacturing
4 102 (54.55%) Programme Management
4 102 (54.55%) SAP Oil and Gas
5 49 (26.20%) Agile Software Development
6 43 (22.99%) Project Management
7 33 (17.65%) Analytics
8 31 (16.58%) HTML
9 28 (14.97%) Google
10 27 (14.44%) SEO
11 26 (13.90%) CMS
12 25 (13.37%) Oracle
12 25 (13.37%) E-Commerce
13 23 (12.30%) Social Media
14 22 (11.76%) Stakeholder Management
15 19 (10.16%) CSS
15 19 (10.16%) PRINCE2
16 18 (9.63%) JavaScript
17 17 (9.09%) MS Excel
17 17 (9.09%) Google Analytics
17 17 (9.09%) Email Marketing
18 16 (8.56%) PHP
19 15 (8.02%) Pay per click
19 15 (8.02%) QA
20 14 (7.49%) Drupal

Digital Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 8 February 2016, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 26 (13.90%) CMS
2 14 (7.49%) Drupal
3 12 (6.42%) Confluence
4 8 (4.28%) SharePoint
5 7 (3.74%) Node.js
6 2 (1.07%) Magnolia
6 2 (1.07%) SAS
6 2 (1.07%) Sitecore CMS
6 2 (1.07%) Tomcat
6 2 (1.07%) WordPress
7 1 (0.53%) Adobe Experience Manager
7 1 (0.53%) Apache
7 1 (0.53%) EPiServer CMS
7 1 (0.53%) Joomla!
7 1 (0.53%) MS Exchange
7 1 (0.53%) SharePoint 2010
7 1 (0.53%) Skype for Business
7 1 (0.53%) WebSphere
Applications
1 17 (9.09%) MS Excel
2 12 (6.42%) MS PowerPoint
3 7 (3.74%) MS Visio
4 6 (3.21%) Photoshop
5 5 (2.67%) MS Office
6 1 (0.53%) Adobe Creative Suite
6 1 (0.53%) Adobe Illustrator
6 1 (0.53%) InDesign
6 1 (0.53%) MS Project
6 1 (0.53%) Spreadsheet
Business Applications
1 102 (54.55%) SAP Oil and Gas
2 5 (2.67%) Adobe Campaign
3 4 (2.14%) Oracle CRM
4 2 (1.07%) Dynamics CRM
5 1 (0.53%) Dynamics NAV
5 1 (0.53%) Sage 200
5 1 (0.53%) SAP FI
5 1 (0.53%) SAP R/3
5 1 (0.53%) WebTrends
Cloud Services
1 17 (9.09%) Google Analytics
2 7 (3.74%) Adobe Analytics
2 7 (3.74%) SmartFocus
3 6 (3.21%) AdWords
4 5 (2.67%) SaaS
5 3 (1.60%) Amazon AWS
6 1 (0.53%) Adobe Creative Cloud
6 1 (0.53%) GitHub
6 1 (0.53%) Mimecast
6 1 (0.53%) Silverpop
Communications & Networking
1 7 (3.74%) DHCP
1 7 (3.74%) DNS
2 4 (2.14%) SAN
3 3 (1.60%) Firewall
3 3 (1.60%) LAN
3 3 (1.60%) WAN
4 2 (1.07%) Internet
4 2 (1.07%) MPLS
4 2 (1.07%) VPN
5 1 (0.53%) BGP
5 1 (0.53%) Cisco ASA
5 1 (0.53%) Intranet
5 1 (0.53%) IPv6
5 1 (0.53%) OSPF
5 1 (0.53%) VoIP
5 1 (0.53%) Wireless
Database & Business Intelligence
1 12 (6.42%) Oracle Database
2 9 (4.81%) SQL Server
3 6 (3.21%) Data Mining
4 5 (2.67%) MySQL
5 4 (2.14%) SAP BI
6 3 (1.60%) Oracle Reports
6 3 (1.60%) SAP BW
7 2 (1.07%) OLAP
7 2 (1.07%) OLAP Cube
7 2 (1.07%) Power BI
7 2 (1.07%) SQL Server Analysis Services
7 2 (1.07%) SQL Server Integration Services
8 1 (0.53%) Apache Cassandra
8 1 (0.53%) Couchbase
8 1 (0.53%) Crystal Reports
8 1 (0.53%) MongoDB
8 1 (0.53%) NoSQL
8 1 (0.53%) Oracle Database 11g
8 1 (0.53%) Oracle Database 12c
8 1 (0.53%) PostgreSQL
Development Applications
1 12 (6.42%) JIRA
2 4 (2.14%) Dreamweaver
2 4 (2.14%) Selenium
3 3 (1.60%) JUnit
3 3 (1.60%) Toad
4 2 (1.07%) Subversion
5 1 (0.53%) Cucumber
5 1 (0.53%) Maven
5 1 (0.53%) SpecFlow
5 1 (0.53%) Visual Studio
5 1 (0.53%) WebDriver
General
1 187 (100.00%) Marketing
2 108 (57.75%) Finance
3 102 (54.55%) Electronics
3 102 (54.55%) Manufacturing
3 102 (54.55%) Telecoms
4 10 (5.35%) Advertising
4 10 (5.35%) Publishing
5 6 (3.21%) Retail
6 4 (2.14%) Portuguese Language
6 4 (2.14%) Spanish Language
7 3 (1.60%) German Language
8 2 (1.07%) Aerospace
8 2 (1.07%) Automotive
8 2 (1.07%) Banking
8 2 (1.07%) Billing
8 2 (1.07%) Czech Language
8 2 (1.07%) French Language
8 2 (1.07%) Italian Language
8 2 (1.07%) Pharmaceutical
9 1 (0.53%) General Ledger
Job Titles
1 39 (20.86%) Analyst
2 27 (14.44%) Project Manager
3 22 (11.76%) Developer
4 14 (7.49%) IT Manager
5 13 (6.95%) Architect
6 11 (5.88%) Business Analyst
6 11 (5.88%) Test Analyst
7 9 (4.81%) Coordinator
7 9 (4.81%) Digital Executive
7 9 (4.81%) Digital Project Manager
7 9 (4.81%) IT Project Manager
7 9 (4.81%) Web Developer
8 8 (4.28%) Consultant
8 8 (4.28%) Data Architect
8 8 (4.28%) Marketing Manager
9 7 (3.74%) Digital Analyst
9 7 (3.74%) Project Analyst
9 7 (3.74%) SQL Analyst
9 7 (3.74%) Tester
9 7 (3.74%) Web Consultant
Libraries, Frameworks & Software Standards
1 31 (16.58%) HTML
2 19 (10.16%) CSS
3 9 (4.81%) .NET
3 9 (4.81%) Web Services
4 7 (3.74%) LESS
4 7 (3.74%) Sass
5 5 (2.67%) Flash
5 5 (2.67%) jQuery
5 5 (2.67%) XML
6 4 (2.14%) HTML5
7 3 (1.60%) AngularJS
7 3 (1.60%) ASP.NET
7 3 (1.60%) ASP.NET MVC
7 3 (1.60%) KnockoutJS
7 3 (1.60%) LAMP
7 3 (1.60%) Spring
8 2 (1.07%) Ajax
8 2 (1.07%) J2EE
8 2 (1.07%) JSP
8 2 (1.07%) NHibernate
Miscellaneous
1 23 (12.30%) Social Media
2 13 (6.95%) Analytical Skills
3 9 (4.81%) Data Integration
4 8 (4.28%) Data Centre
5 7 (3.74%) Mobile App
5 7 (3.74%) User Experience
6 4 (2.14%) Blog
6 4 (2.14%) Management Information System
7 3 (1.60%) Computer Science
7 3 (1.60%) Replication
8 2 (1.07%) Digital Media
8 2 (1.07%) NHS
8 2 (1.07%) PMI
8 2 (1.07%) Visualisation
9 1 (0.53%) Copywriting
9 1 (0.53%) Data Extraction
9 1 (0.53%) Driving Licence
9 1 (0.53%) FMCG
9 1 (0.53%) Reinsurance
Operating Systems
1 10 (5.35%) Windows
2 7 (3.74%) Windows Server
3 3 (1.60%) Linux
3 3 (1.60%) Unix
4 2 (1.07%) AIX
4 2 (1.07%) Windows Vista
4 2 (1.07%) Windows XP
5 1 (0.53%) Mac OS
5 1 (0.53%) Windows 2000
5 1 (0.53%) Windows Server 2003
5 1 (0.53%) Windows Server 2008
Processes & Methodologies
1 105 (56.15%) Business Intelligence
2 102 (54.55%) Programme Management
3 49 (26.20%) Agile Software Development
4 43 (22.99%) Project Management
5 33 (17.65%) Analytics
6 27 (14.44%) SEO
7 25 (13.37%) E-Commerce
8 22 (11.76%) Stakeholder Management
9 19 (10.16%) PRINCE2
10 17 (9.09%) Email Marketing
11 15 (8.02%) Pay per click
12 14 (7.49%) Migration
13 13 (6.95%) B2B
13 13 (6.95%) Waterfall
14 12 (6.42%) Content Management
14 12 (6.42%) CRM
15 11 (5.88%) Web Analytics
15 11 (5.88%) Web Development
16 10 (5.35%) B2C
16 10 (5.35%) Open Source
Programming Languages
1 18 (9.63%) JavaScript
2 16 (8.56%) PHP
3 14 (7.49%) SQL
4 11 (5.88%) Java
5 6 (3.21%) C#
5 6 (3.21%) PL/SQL
6 1 (0.53%) ABAP
6 1 (0.53%) C++
6 1 (0.53%) Objective-C
6 1 (0.53%) VB
Qualifications
1 8 (4.28%) PMI Certification
2 7 (3.74%) Degree
3 6 (3.21%) APMP
3 6 (3.21%) PMP
4 3 (1.60%) PRINCE2 Certification
5 2 (1.07%) Security Cleared
6 1 (0.53%) CCNA
6 1 (0.53%) Cisco Certification
6 1 (0.53%) MCP
6 1 (0.53%) PhD
6 1 (0.53%) SC Cleared
Quality Assurance & Compliance
1 15 (8.02%) QA
2 6 (3.21%) Data Quality
3 1 (0.53%) P3O
System Software
1 8 (4.28%) Active Directory
1 8 (4.28%) VMware Infrastructure
2 5 (2.67%) VMware ESX
3 2 (1.07%) Hyper-V
4 1 (0.53%) Docker
Systems Management
1 5 (2.67%) SCCM
1 5 (2.67%) SCOM
2 2 (1.07%) NetBackup
2 2 (1.07%) Systems Management Server (SMS)
2 2 (1.07%) vRealize
Vendors
1 102 (54.55%) SAP
2 28 (14.97%) Google
3 25 (13.37%) Oracle
4 14 (7.49%) Microsoft
5 13 (6.95%) Adobe
6 10 (5.35%) Salesforce.com
6 10 (5.35%) VMware
7 8 (4.28%) Salesforce Marketing Cloud
8 6 (3.21%) Cisco
8 6 (3.21%) Marketo
9 4 (2.14%) Atlassian
9 4 (2.14%) HP
9 4 (2.14%) IBM
9 4 (2.14%) NetApp
10 2 (1.07%) EMC
10 2 (1.07%) F5
10 2 (1.07%) Facebook
10 2 (1.07%) hybris
10 2 (1.07%) Sitecore
10 2 (1.07%) Tableau
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