The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 206 207 188
Rank change year-on-year
+1 -19
Contract jobs citing Digital Marketing 57 36 42
As % of all contract IT jobs located in the South East 0.56% 0.38% 0.51%
As % of the Processes & Methodologies category 0.74% 0.52% 0.72%
Number of daily rates quoted 33 28 21
Average daily rate
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£350 £325 £275
Average daily rate % change year-on-year
+7.69% +18.18%
90% offered a daily rate of more than £213 £125 £160
10% offered a daily rate of more than £422 £462 £400
UK excluding London average daily rate £350 £325 £325
% change year-on-year
+7.69% -
Number of hourly rates quoted 3 0 12
Average hourly rate £14.50 - £17.33
UK excluding London average hourly rate £18.00 £19.31 £17.33
% change year-on-year
-6.75% +11.42%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South East region.

Processes & Methodologies Category
South East
Contract IT job ads with a match in the
Processes & Methodologies category
7654 6861 5874
As % of all contract IT jobs located in the South East 75.25% 72.43% 71.65%
Number of daily rates quoted 4269 3762 3005
Average daily rate £395 £385 £375
Average daily rate % change year-on-year
+2.59% +2.66%
90% offered a daily rate of more than £265 £250 £260
10% offered a daily rate of more than £525 £513 £500
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 266 278 294
Average hourly rate £33.00 £26.50 £26.61
Average hourly rate % change year-on-year
+24.52% -0.42%
90% offered a hourly rate of more than £13.35 £12.50 £12.00
10% offered a hourly rate of more than £45.00 £55.00 £51.50
UK excluding London average hourly rate £30.20 £27.50 £32.00
% change year-on-year
+9.81% -14.06%

Digital Marketing
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the South East region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South East

Digital Marketing
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South East region.

Digital Marketing Daily Rate Trend in the South East

Digital Marketing
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South East region over the 3 months to 1 April 2015.

Digital Marketing Daily Rate Histogram in the South East

Digital Marketing
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South East region.

Digital Marketing Hourly Rate Trend in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 1 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -7 19 £225 -25.00% 14
Buckinghamshire +3 10 £356 +9.61% 4
Surrey - 9 - - 13
Hampshire -9 5 £438 -2.77% 3
Oxfordshire -23 3 £365 +8.14% 13
West Sussex - 3 £388 - 4
Kent - 2 £450 - 3
East Sussex - 2 - - 5
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 1 April 2015, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 118 (100.00%) Marketing
2 61 (51.69%) Finance
3 60 (50.85%) Electronics
4 58 (49.15%) Telecoms
4 58 (49.15%) Business Intelligence
5 57 (48.31%) Manufacturing
5 57 (48.31%) Programme Management
6 56 (47.46%) SAP
7 54 (45.76%) DTV
7 54 (45.76%) SAP Oil and Gas
8 27 (22.88%) HTML
9 24 (20.34%) Agile Software Development
10 22 (18.64%) CMS
11 20 (16.95%) CSS
11 20 (16.95%) E-Commerce
12 18 (15.25%) Project Management
12 18 (15.25%) .NET
12 18 (15.25%) Analytics
13 17 (14.41%) JavaScript
14 16 (13.56%) Social Media
15 15 (12.71%) Java
15 15 (12.71%) SQL
15 15 (12.71%) Retail
16 14 (11.86%) ASP.NET
16 14 (11.86%) HTML5
17 13 (11.02%) Mobile App
17 13 (11.02%) Content Management
17 13 (11.02%) Scrum
17 13 (11.02%) Degree
18 12 (10.17%) Web Analytics

Digital Marketing
Top Related IT Skills in the South East by Category

For the 6 months to 1 April 2015, IT contractor jobs across the South East region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 22 (18.64%) CMS
2 7 (5.93%) SharePoint
2 7 (5.93%) WordPress
3 6 (5.08%) Adobe CQ
4 5 (4.24%) Drupal
5 2 (1.69%) Umbraco
5 2 (1.69%) SharePoint 2013
5 2 (1.69%) TeamSite
5 2 (1.69%) IIS
6 1 (0.85%) JBoss
6 1 (0.85%) IBM Notes
6 1 (0.85%) Apache
6 1 (0.85%) Tomcat
6 1 (0.85%) WebSphere
6 1 (0.85%) Apache Pig
6 1 (0.85%) Mule
6 1 (0.85%) Kentico
6 1 (0.85%) Confluence
Applications
1 10 (8.47%) MS Office
2 6 (5.08%) MS Excel
3 4 (3.39%) MS PowerPoint
3 4 (3.39%) MS Visio
4 2 (1.69%) Photoshop
Business Applications
1 54 (45.76%) SAP Oil and Gas
2 5 (4.24%) Google Analytics
3 3 (2.54%) WebTrends
4 2 (1.69%) Optimost
4 2 (1.69%) Remedy ITSM
5 1 (0.85%) SAP FI
5 1 (0.85%) Oracle Applications
5 1 (0.85%) Dynamics CRM
5 1 (0.85%) Radian6
5 1 (0.85%) SiteCatalyst
Cloud Services
1 1 (0.85%) Amazon AWS
1 1 (0.85%) SaaS
Communications & Networking
1 4 (3.39%) Intranet
2 2 (1.69%) Cisco ASA
2 2 (1.69%) Network Security
2 2 (1.69%) Firewall
2 2 (1.69%) Internet
2 2 (1.69%) BGP
2 2 (1.69%) EIGRP
2 2 (1.69%) OSPF
2 2 (1.69%) DNS
2 2 (1.69%) DHCP
3 1 (0.85%) FTP
3 1 (0.85%) Broadband
3 1 (0.85%) WAN
Database & Business Intelligence
1 11 (9.32%) SQL Server
2 10 (8.47%) MySQL
3 4 (3.39%) NoSQL
3 4 (3.39%) SQL Server Integration Services
4 3 (2.54%) MongoDB
5 2 (1.69%) Hadoop
5 2 (1.69%) SQL Server Analysis Services
5 2 (1.69%) Big Data
5 2 (1.69%) SQL Server 2012
5 2 (1.69%) Oracle Database
5 2 (1.69%) QlikView
5 2 (1.69%) SQL Server Reporting Services
5 2 (1.69%) SAP BI
5 2 (1.69%) Data Mining
5 2 (1.69%) Data Warehouse
6 1 (0.85%) Crystal Reports
6 1 (0.85%) SAP BW
6 1 (0.85%) SQL Server 2005
6 1 (0.85%) Oracle BI EE
6 1 (0.85%) SQL Server 2008
Development Applications
1 4 (3.39%) Git (software)
2 3 (2.54%) Subversion
2 3 (2.54%) Maven
2 3 (2.54%) Selenium
2 3 (2.54%) Xdebug
2 3 (2.54%) Jenkins
3 2 (1.69%) Ant
3 2 (1.69%) JUnit
4 1 (0.85%) Visual Studio
4 1 (0.85%) Dreamweaver
4 1 (0.85%) JIRA
4 1 (0.85%) Zephyr
4 1 (0.85%) WebDriver
General
1 118 (100.00%) Marketing
2 61 (51.69%) Finance
3 60 (50.85%) Electronics
4 58 (49.15%) Telecoms
5 57 (48.31%) Manufacturing
6 15 (12.71%) Retail
7 10 (8.47%) Advertising
8 6 (5.08%) Automotive
9 5 (4.24%) Publishing
9 5 (4.24%) Italian Language
9 5 (4.24%) Spanish Language
10 3 (2.54%) Portuguese Language
10 3 (2.54%) French Language
11 2 (1.69%) German Language
11 2 (1.69%) Pharmaceutical
12 1 (0.85%) Back Office
12 1 (0.85%) Legal
12 1 (0.85%) Banking
12 1 (0.85%) Billing
12 1 (0.85%) Games
Job Titles
1 34 (28.81%) Analyst
2 19 (16.10%) Developer
3 14 (11.86%) Business Analyst
4 11 (9.32%) Architect
4 11 (9.32%) Project Manager
5 6 (5.08%) Marketing Manager
6 5 (4.24%) Test Analyst
6 5 (4.24%) PHP Developer
7 4 (3.39%) Financial Services Business Analyst
7 4 (3.39%) Data Analyst
7 4 (3.39%) Financial Business Analyst
7 4 (3.39%) Web Developer
7 4 (3.39%) Tester
8 3 (2.54%) Coordinator
8 3 (2.54%) Consultant
8 3 (2.54%) Solutions Architect
8 3 (2.54%) Support Analyst
8 3 (2.54%) Business Project Manager
8 3 (2.54%) Business Manager
8 3 (2.54%) Web Analyst
Libraries, Frameworks & Software Standards
1 27 (22.88%) HTML
2 20 (16.95%) CSS
3 18 (15.25%) .NET
4 14 (11.86%) ASP.NET
4 14 (11.86%) HTML5
5 11 (9.32%) CSS3
6 10 (8.47%) J2EE
6 10 (8.47%) Web Services
7 9 (7.63%) jQuery
8 6 (5.08%) Apache Sling
8 6 (5.08%) JSR 170
9 5 (4.24%) REST
10 4 (3.39%) JSP
10 4 (3.39%) SOAP
10 4 (3.39%) XML
11 3 (2.54%) Middleware
11 3 (2.54%) WCF
11 3 (2.54%) RESTful
11 3 (2.54%) ASP.NET MVC
12 2 (1.69%) Twitter Bootstrap
Miscellaneous
1 54 (45.76%) DTV
2 16 (13.56%) Social Media
3 13 (11.02%) Mobile App
4 12 (10.17%) Analytical Skills
5 7 (5.93%) NHS
5 7 (5.93%) E-Learning
5 7 (5.93%) User Experience
6 6 (5.08%) FMCG
7 5 (4.24%) Blog
8 3 (2.54%) W3C
8 3 (2.54%) Taxonomies
8 3 (2.54%) Computer Science
9 2 (1.69%) Open Source
9 2 (1.69%) Copywriting
9 2 (1.69%) CMDB
9 2 (1.69%) SCADA
9 2 (1.69%) Foreign Exchange (FX)
10 1 (0.85%) N-Tier
10 1 (0.85%) EPoS
10 1 (0.85%) Replication
Operating Systems
1 8 (6.78%) Linux
2 2 (1.69%) Apple iOS
2 2 (1.69%) Android
2 2 (1.69%) Windows
3 1 (0.85%) Windows 7
Processes & Methodologies
1 58 (49.15%) Business Intelligence
2 57 (48.31%) Programme Management
3 24 (20.34%) Agile Software Development
4 20 (16.95%) E-Commerce
5 18 (15.25%) Project Management
5 18 (15.25%) Analytics
6 13 (11.02%) Content Management
6 13 (11.02%) Scrum
7 12 (10.17%) Web Analytics
8 11 (9.32%) SEO
8 11 (9.32%) SOA
8 11 (9.32%) B2B
9 9 (7.63%) CRM
9 9 (7.63%) MVC
9 9 (7.63%) TDD
10 8 (6.78%) Marketing Management
10 8 (6.78%) Waterfall
10 8 (6.78%) Marketing Strategy
10 8 (6.78%) Migration
10 8 (6.78%) Stakeholder Management
Programming Languages
1 17 (14.41%) JavaScript
2 15 (12.71%) Java
2 15 (12.71%) SQL
3 8 (6.78%) PHP
4 6 (5.08%) C#
5 3 (2.54%) T-SQL
5 3 (2.54%) Perl
6 2 (1.69%) Groovy
7 1 (0.85%) PL/SQL
7 1 (0.85%) Python
Qualifications
1 13 (11.02%) Degree
2 3 (2.54%) ISEB
2 3 (2.54%) PRINCE2 Practitioner
3 2 (1.69%) ITIL Certification
4 1 (0.85%) ISTQB
4 1 (0.85%) APMP
Quality Assurance & Compliance
1 5 (4.24%) QA
2 3 (2.54%) Data Quality
3 2 (1.69%) WCAG
3 2 (1.69%) SLA
System Software
1 3 (2.54%) VMware Infrastructure
2 2 (1.69%) Active Directory
Vendors
1 56 (47.46%) SAP
2 11 (9.32%) Adobe
3 10 (8.47%) Microsoft
4 7 (5.93%) Oracle
4 7 (5.93%) Google
5 4 (3.39%) Zend
6 3 (2.54%) Citrix
6 3 (2.54%) VMware
6 3 (2.54%) Facebook
6 3 (2.54%) Twitter
7 2 (1.69%) Coremetrics
7 2 (1.69%) Omniture
7 2 (1.69%) BMC
7 2 (1.69%) HP
7 2 (1.69%) Salesforce.com
7 2 (1.69%) Remedy
7 2 (1.69%) Cisco
7 2 (1.69%) IBM
8 1 (0.85%) Cognos
8 1 (0.85%) Symantec
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