The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Leicester region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Marketing
Rank 19 30 20
Rank change year-on-year
+11 -10
Contract jobs citing Marketing 2 1 6
As % of all contract IT jobs located in Leicester 1.50% 0.58% 5.26%
As % of the General category 5.13% 2.86% 13.95%
Number of daily rates quoted 1 1 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£145 £401 £300
Average daily rate % change year-on-year
-63.79% +33.50%
UK excluding London average daily rate £350 £350 £355
% change year-on-year
- -1.40%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.00 £22.00 £30.00
% change year-on-year
-9.09% -26.66%
Marketing
Leicestershire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Leicester region.

General Category
Leicester
Contract IT job ads with a match in the
General category
39 35 43
As % of all contract IT jobs located in Leicester 29.32% 20.47% 37.72%
Number of daily rates quoted 17 16 19
Average daily rate £323 £375 £281
Average daily rate % change year-on-year
-14.00% +33.33%
90% offered a daily rate of more than £112 £272 £115
10% offered a daily rate of more than £350 £525 £424
UK excluding London average daily rate £395 £388 £388
% change year-on-year
+1.93% -
Number of hourly rates quoted 5 4 2
Average hourly rate £12.00 £14.00 £28.00
Average hourly rate % change year-on-year
-14.28% -50.00%
UK excluding London average hourly rate £22.50 £21.50 £22.50
% change year-on-year
+4.65% -4.44%

Marketing
Jobs Demand Trend in Leicester

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Leicester region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Leicester

Marketing
Daily Rate Trend in Leicester

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Leicester region.

Marketing Daily Rate Trend in Leicester

Marketing
Hourly Rate Trend in Leicester

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Leicester region.

Marketing Hourly Rate Trend in Leicester

Marketing
Top 25 Related IT Skills in Leicester

For the 6 months to 4 August 2015, IT contractor jobs across the Leicester region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 4 (50.00%) MS Excel
1 4 (50.00%) CRM
1 4 (50.00%) Microsoft
1 4 (50.00%) Workflow
1 4 (50.00%) Dynamics CRM
1 4 (50.00%) Facebook
2 3 (37.50%) Twitter
2 3 (37.50%) Analytics
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Pay per click
2 3 (37.50%) Business Development
2 3 (37.50%) Google Analytics
2 3 (37.50%) Google
3 2 (25.00%) Data Protection
3 2 (25.00%) SEO
4 1 (12.50%) jQuery
4 1 (12.50%) Security Cleared
4 1 (12.50%) Social Media
4 1 (12.50%) Laravel
4 1 (12.50%) Email Marketing
4 1 (12.50%) Web Development
4 1 (12.50%) JavaScript
4 1 (12.50%) PHP
4 1 (12.50%) MySQL
4 1 (12.50%) Change Management

Marketing
Top Related IT Skills in Leicester by Category

For the 6 months to 4 August 2015, IT contractor jobs across the Leicester region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 4 (50.00%) MS Excel
Business Applications
1 4 (50.00%) Dynamics CRM
Cloud Services
1 3 (37.50%) Google Analytics
Database & Business Intelligence
1 1 (12.50%) MySQL
Job Titles
1 4 (50.00%) Analyst
2 2 (25.00%) Consultant
2 2 (25.00%) Digital Marketing Consultant
2 2 (25.00%) Marketing Consultant
3 1 (12.50%) PPC Manager
3 1 (12.50%) PPC Analyst
3 1 (12.50%) PHP MySQL Developer
3 1 (12.50%) PPC Executive
3 1 (12.50%) PHP Developer
3 1 (12.50%) PPC Specialist
3 1 (12.50%) Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) jQuery
1 1 (12.50%) Laravel
Miscellaneous
1 1 (12.50%) Social Media
Processes & Methodologies
1 4 (50.00%) CRM
1 4 (50.00%) Workflow
2 3 (37.50%) Pay per click
2 3 (37.50%) Business Development
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Analytics
3 2 (25.00%) SEO
3 2 (25.00%) Data Protection
4 1 (12.50%) Email Marketing
4 1 (12.50%) Web Development
4 1 (12.50%) Change Management
Programming Languages
1 1 (12.50%) JavaScript
1 1 (12.50%) PHP
Qualifications
1 1 (12.50%) Security Cleared
Vendors
1 4 (50.00%) Microsoft
1 4 (50.00%) Facebook
2 3 (37.50%) Twitter
2 3 (37.50%) Google