The first table below looks at the demand for knowledge and experience of Google products and/or services in IT contracts advertised for the Leicestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the Leicestershire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Google
Rank - - 32
Contract jobs citing Google 0 0 2
As % of all contract IT jobs located in Leicestershire - - 0.862%
As % of the Vendors category - - 1.786%
Number of daily rates quoted 0 0 1
Average daily rate - - £350
UK excluding London average daily rate £313 £300 £375
% change year-on-year
+4.16% -20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.46 £16.50 £21.25
% change year-on-year
+84.62% -22.35%
All Vendors
Leicestershire
Contract IT job ads with a match in the
Vendors category
113 84 112
As % of all contract IT jobs located in Leicestershire 53.55% 39.25% 48.28%
Number of daily rates quoted 45 27 21
Average daily rate £331 £350 £350
Average daily rate % change year-on-year
-5.39% -
90% offered a daily rate of more than £270 £280 £228
10% offered a daily rate of more than £528 £488 £550
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 17 12 17
Average hourly rate £17.00 £9.50 £26.00
Average hourly rate % change year-on-year
+78.94% -63.46%
90% offered a hourly rate of more than £12.50 £8.50 £16.00
10% offered a hourly rate of more than £35.00 £18.00 £32.50
UK excluding London average hourly rate £19.00 £19.00 £20.00
% change year-on-year
- -5.00%
Google
East Midlands

Google
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google across the Leicestershire region as a proportion of the total demand within the Vendors category.

Leicestershire Google Jobs Demand Trend

Google
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the Leicestershire region.

Leicestershire Google Daily Rate Trend

Google
Top 10 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Leicestershire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 1 (100.00%) E-Commerce
1 1 (100.00%) SEO
1 1 (100.00%) Marketing
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Email Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Social Media Marketing
1 1 (100.00%) Analytics

Google
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Leicestershire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Consultant
1 1 (100.00%) SEO Consultant
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) E-Commerce
1 1 (100.00%) SEO
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Online Marketing
1 1 (100.00%) Social Media Marketing
1 1 (100.00%) Analytics