The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the Maidenhead region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 16 - 24
Rank change year-on-year
- 0
Contract jobs citing Digital Marketing 4 0 1
As % of all contract IT jobs located in Maidenhead 3.48% - 0.78%
As % of the Processes & Methodologies category 4.76% - 0.93%
Number of daily rates quoted 4 0 1
Average daily rate £190 - £225
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £48.00 £18.00 £17.50
% change year-on-year
+166.66% +2.85%
Digital Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Maidenhead region.

Processes & Methodologies Category
Maidenhead
Contract IT job ads with a match in the
Processes & Methodologies category
84 85 108
As % of all contract IT jobs located in Maidenhead 73.04% 89.47% 83.72%
Number of daily rates quoted 42 38 44
Average daily rate £413 £299 £375
Average daily rate % change year-on-year
+37.95% -20.26%
90% offered a daily rate of more than £202 £225 £225
10% offered a daily rate of more than £550 £412 £505
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 2 0 4
Average hourly rate £45.00 - £113.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in Maidenhead

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the Maidenhead region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Maidenhead

Digital Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the Maidenhead region.

Digital Marketing Daily Rate Trend in Maidenhead

Digital Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the Maidenhead region.

Digital Marketing Hourly Rate Trend in Maidenhead

Digital Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 12 February 2016, IT contractor jobs across the Maidenhead region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 14 (100.00%) Marketing
2 7 (50.00%) Email Marketing
2 7 (50.00%) SmartFocus
2 7 (50.00%) HTML
2 7 (50.00%) Salesforce Marketing Cloud
2 7 (50.00%) Analytical Skills
3 5 (35.71%) Analytics
4 4 (28.57%) Marketo
4 4 (28.57%) Adobe Campaign
4 4 (28.57%) Performance Analysis
4 4 (28.57%) Photoshop
4 4 (28.57%) MS Office
4 4 (28.57%) CSS
4 4 (28.57%) MS Excel
4 4 (28.57%) Dreamweaver
4 4 (28.57%) Adobe
4 4 (28.57%) Project Management
5 3 (21.43%) Microsoft
5 3 (21.43%) Marketing Strategy
5 3 (21.43%) Google
5 3 (21.43%) AdWords
5 3 (21.43%) Google Analytics
6 2 (14.29%) Mobile Development
6 2 (14.29%) SDLC
6 2 (14.29%) User Experience
6 2 (14.29%) Campaign Management
6 2 (14.29%) Content Management
6 2 (14.29%) Web Development
6 2 (14.29%) Degree
6 2 (14.29%) Computer Science

Digital Marketing
Top Related IT Skills in Maidenhead by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Maidenhead region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) CMS
Applications
1 4 (28.57%) MS Excel
1 4 (28.57%) MS Office
1 4 (28.57%) Photoshop
Business Applications
1 4 (28.57%) Adobe Campaign
Cloud Services
1 7 (50.00%) SmartFocus
2 3 (21.43%) AdWords
2 3 (21.43%) Google Analytics
Development Applications
1 4 (28.57%) Dreamweaver
General
1 14 (100.00%) Marketing
2 2 (14.29%) Advertising
3 1 (7.14%) Finance
Job Titles
1 4 (28.57%) Campaign Manager
1 4 (28.57%) Email Campaign Manager
2 1 (7.14%) Account Manager
2 1 (7.14%) Digital Account Manager
2 1 (7.14%) Digital Programme Manager
2 1 (7.14%) Digital Project Manager
2 1 (7.14%) IT Manager
2 1 (7.14%) Programme Manager
2 1 (7.14%) Project Manager
Libraries, Frameworks & Software Standards
1 7 (50.00%) HTML
2 4 (28.57%) CSS
Miscellaneous
1 7 (50.00%) Analytical Skills
2 2 (14.29%) Computer Science
2 2 (14.29%) PMI
2 2 (14.29%) User Experience
3 1 (7.14%) Digital Media
3 1 (7.14%) FMCG
Processes & Methodologies
1 7 (50.00%) Email Marketing
2 5 (35.71%) Analytics
3 4 (28.57%) Performance Analysis
3 4 (28.57%) Project Management
4 3 (21.43%) Marketing Strategy
5 2 (14.29%) Campaign Management
5 2 (14.29%) Content Management
5 2 (14.29%) Mobile Development
5 2 (14.29%) Online Marketing
5 2 (14.29%) SDLC
5 2 (14.29%) SEO
5 2 (14.29%) UX Design
5 2 (14.29%) Web Development
6 1 (7.14%) Agile Project Management
6 1 (7.14%) Agile Software Development
6 1 (7.14%) Business Development
6 1 (7.14%) E-Commerce
6 1 (7.14%) Process Management
6 1 (7.14%) Technical Architecture
Qualifications
1 2 (14.29%) Degree
1 2 (14.29%) PMI Certification
Quality Assurance & Compliance
1 2 (14.29%) QA
Vendors
1 7 (50.00%) Salesforce Marketing Cloud
2 4 (28.57%) Adobe
2 4 (28.57%) Marketo
3 3 (21.43%) Google
3 3 (21.43%) Microsoft