The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Maidenhead region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 4 4 2
Rank change year-on-year
0 -2
Contract jobs citing Marketing 20 18 17
As % of all contract IT jobs located in Maidenhead 16.95% 19.78% 18.48%
As % of the General category 31.75% 42.86% 42.50%
Number of daily rates quoted 12 9 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£290 £265 £470
Average daily rate % change year-on-year
+9.43% -43.61%
UK excluding London average daily rate £375 £330 £350
% change year-on-year
+13.63% -5.71%
Number of hourly rates quoted 1 0 1
Average hourly rate £42.50 - £40.00
UK excluding London average hourly rate £25.00 £17.50 £16.00
% change year-on-year
+42.85% +9.37%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Maidenhead region.

General Category
Maidenhead
Contract IT job ads with a match in the
General category
63 42 40
As % of all contract IT jobs located in Maidenhead 53.39% 46.15% 43.48%
Number of daily rates quoted 22 20 10
Average daily rate £295 £300 £400
Average daily rate % change year-on-year
-1.66% -25.00%
90% offered a daily rate of more than £200 £224 £284
10% offered a daily rate of more than £355 £430 £425
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.13% +1.33%
Number of hourly rates quoted 2 2 1
Average hourly rate £42.50 £37.50 £40.00
Average hourly rate % change year-on-year
+13.33% -6.25%
UK excluding London average hourly rate £27.50 £20.00 £28.25
% change year-on-year
+37.50% -29.20%

Marketing
Jobs Demand Trend in Maidenhead

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Maidenhead region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Maidenhead

Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Maidenhead region.

Marketing Daily Rate Trend in Maidenhead

Marketing
Daily Rate Histogram in Maidenhead

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Maidenhead region over the 3 months to 1 October 2014.

Marketing Daily Rate Histogram in Maidenhead

Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Maidenhead region.

Marketing Hourly Rate Trend in Maidenhead

Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 1 October 2014, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 14 (48.28%) Analytics
2 12 (41.38%) Pharmaceutical
3 11 (37.93%) Google
3 11 (37.93%) Google Analytics
3 11 (37.93%) Digital Marketing
3 11 (37.93%) E-Commerce
3 11 (37.93%) Analytical Skills
4 10 (34.48%) HTML
4 10 (34.48%) Agile Software Development
4 10 (34.48%) CMS
5 9 (31.03%) Drupal
5 9 (31.03%) Kanban
5 9 (31.03%) Degree
5 9 (31.03%) SEO
5 9 (31.03%) Social Media
6 8 (27.59%) WebTrends
6 8 (27.59%) Project Management
6 8 (27.59%) Web Analytics
7 7 (24.14%) Email Marketing
8 6 (20.69%) Data Analysis
8 6 (20.69%) EPoS
8 6 (20.69%) Data Mining
8 6 (20.69%) SiteCatalyst
8 6 (20.69%) Hitwise
8 6 (20.69%) Customer Analytics
9 5 (17.24%) Visualisation
9 5 (17.24%) Data Modelling
9 5 (17.24%) Adobe
10 4 (13.79%) CRM
10 4 (13.79%) JIRA

Marketing
Top Related IT Skills in Maidenhead by Category

For the 6 months to 1 October 2014, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (34.48%) CMS
2 9 (31.03%) Drupal
3 4 (13.79%) Confluence
4 1 (3.45%) Joomla!
4 1 (3.45%) WordPress
4 1 (3.45%) Apache
Applications
1 1 (3.45%) MS Excel
Business Applications
1 11 (37.93%) Google Analytics
2 8 (27.59%) WebTrends
3 6 (20.69%) SiteCatalyst
4 2 (6.90%) Optimost
Cloud Services
1 1 (3.45%) SaaS
Communications & Networking
1 1 (3.45%) Radio Access Network
1 1 (3.45%) VoLTE
1 1 (3.45%) LTE
1 1 (3.45%) 4G
1 1 (3.45%) 3GPP
1 1 (3.45%) 3G
Database & Business Intelligence
1 6 (20.69%) Data Mining
2 1 (3.45%) MongoDB
2 1 (3.45%) Relational Database
2 1 (3.45%) MySQL
Development Applications
1 4 (13.79%) JIRA
2 1 (3.45%) Git (software)
2 1 (3.45%) Subversion
General
1 12 (41.38%) Pharmaceutical
2 2 (6.90%) Finance
2 2 (6.90%) Legal
2 2 (6.90%) Manufacturing
3 1 (3.45%) French Language
3 1 (3.45%) German Language
3 1 (3.45%) Telecoms
Job Titles
1 12 (41.38%) Project Manager
2 9 (31.03%) Digital Project Manager
3 6 (20.69%) Analyst
4 4 (13.79%) IT Project Manager
4 4 (13.79%) CRM Manager
5 3 (10.34%) Email Specialist
6 1 (3.45%) Campaign Specialist
6 1 (3.45%) Agile Project Manager
6 1 (3.45%) Campaign Manager
6 1 (3.45%) PHP Developer
6 1 (3.45%) Developer
6 1 (3.45%) Data Analyst
6 1 (3.45%) Test Engineer
6 1 (3.45%) RAN Engineer
Libraries, Frameworks & Software Standards
1 10 (34.48%) HTML
2 1 (3.45%) Yii
2 1 (3.45%) HTML5
2 1 (3.45%) Twitter Bootstrap
2 1 (3.45%) Ajax
2 1 (3.45%) XML-RPC
2 1 (3.45%) CodeIgniter
2 1 (3.45%) jQuery
2 1 (3.45%) Flash
2 1 (3.45%) RSS
2 1 (3.45%) CSS
2 1 (3.45%) SOAP
2 1 (3.45%) XML
Miscellaneous
1 11 (37.93%) Analytical Skills
2 9 (31.03%) Social Media
3 6 (20.69%) EPoS
4 5 (17.24%) Visualisation
5 4 (13.79%) FMCG
5 4 (13.79%) Open Source
6 1 (3.45%) User Experience
Operating Systems
1 1 (3.45%) Android
1 1 (3.45%) Apple iOS
Processes & Methodologies
1 14 (48.28%) Analytics
2 11 (37.93%) Digital Marketing
2 11 (37.93%) E-Commerce
3 10 (34.48%) Agile Software Development
4 9 (31.03%) Kanban
4 9 (31.03%) SEO
5 8 (27.59%) Project Management
5 8 (27.59%) Web Analytics
6 7 (24.14%) Email Marketing
7 6 (20.69%) Data Analysis
7 6 (20.69%) Customer Analytics
8 5 (17.24%) Data Modelling
9 4 (13.79%) CRM
9 4 (13.79%) Continuous Improvement
10 3 (10.34%) Marketing Strategy
10 3 (10.34%) Migration
11 2 (6.90%) Six Sigma
11 2 (6.90%) Lean Six Sigma
11 2 (6.90%) Logistics
11 2 (6.90%) Marketing Management
Programming Languages
1 1 (3.45%) PHP5
1 1 (3.45%) PHP4
1 1 (3.45%) JavaScript
1 1 (3.45%) PHP
1 1 (3.45%) ActionScript
Qualifications
1 9 (31.03%) Degree
2 2 (6.90%) HND
Quality Assurance & Compliance
1 3 (10.34%) QA
2 2 (6.90%) GMP
Vendors
1 11 (37.93%) Google
2 6 (20.69%) Hitwise
3 5 (17.24%) Adobe
4 3 (10.34%) ExactTarget
4 3 (10.34%) SmartFocus
4 3 (10.34%) Microsoft
5 2 (6.90%) Omniture
5 2 (6.90%) Coremetrics
6 1 (3.45%) Rackspace
6 1 (3.45%) Nokia Solutions and Networks
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