The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Maidenhead region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
3 May 2016
Same period 2015 Same period 2014
Marketing
Rank 10 14 11
Rank change year-on-year
+4 -3
Contract jobs citing Marketing 10 7 15
As % of all contract IT jobs located in Maidenhead 7.81% 6.86% 11.90%
As % of the General category 16.13% 23.33% 18.99%
Number of daily rates quoted 1 4 4
Median daily rate £375 £379 £193
Median daily rate % change year-on-year
-0.99% +96.75%
UK excluding London median daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.50 £16.25 £21.50
% change year-on-year
+13.84% -24.41%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Maidenhead region.

General Category
Maidenhead
Contract IT job ads with a match in the
General category
62 30 79
As % of all contract IT jobs located in Maidenhead 48.44% 29.41% 62.70%
Number of daily rates quoted 21 16 32
Median daily rate £375 £400 £333
Median daily rate % change year-on-year
-6.25% +20.30%
90% offered a daily rate of more than £307 £230 £191
10% offered a daily rate of more than £425 £475 £398
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 2 1 5
Median hourly rate £18.75 £16.50 £21.75
Median hourly rate % change year-on-year
+13.63% -24.13%
90% offered a hourly rate of more than £13.75 £16.50 £12.55
10% offered a hourly rate of more than £23.75 £16.50 £24.50
UK excluding London median hourly rate £27.50 £24.50 £26.00
% change year-on-year
+12.24% -5.76%

Marketing
Jobs Demand Trend in Maidenhead

The demand trend of contract jobs across the Maidenhead region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Maidenhead

Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Maidenhead region.

Marketing Daily Rate Trend in Maidenhead

Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Maidenhead region.

Marketing Hourly Rate Trend in Maidenhead

Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 3 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Maidenhead region with a requirement for Marketing.

1 11 (52.38%) Digital Marketing
2 6 (28.57%) SmartFocus
2 6 (28.57%) Salesforce Marketing Cloud
2 6 (28.57%) Email Marketing
3 5 (23.81%) Data Analysis
3 5 (23.81%) Finance
4 4 (19.05%) Marketo
4 4 (19.05%) Adobe Campaign
5 2 (9.52%) AdWords
5 2 (9.52%) Marketing Strategy
5 2 (9.52%) Analytics
5 2 (9.52%) User Stories
5 2 (9.52%) Analytical Skills
5 2 (9.52%) HTML
5 2 (9.52%) Microsoft
5 2 (9.52%) Project Management
5 2 (9.52%) Agile Software Development
5 2 (9.52%) Business Analysis
5 2 (9.52%) Google
5 2 (9.52%) Telecoms
5 2 (9.52%) Google Analytics
6 1 (4.76%) MS PowerPoint
6 1 (4.76%) Billing
6 1 (4.76%) CIMA
6 1 (4.76%) Change Management
6 1 (4.76%) Identity Management
6 1 (4.76%) Management Information System
6 1 (4.76%) Mobile Commerce
6 1 (4.76%) ACCA
6 1 (4.76%) SQL

Marketing
Top Related IT Skills in Maidenhead by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) CMS
Applications
1 1 (4.76%) MS Excel
1 1 (4.76%) MS PowerPoint
1 1 (4.76%) Spreadsheet
Business Applications
1 4 (19.05%) Adobe Campaign
Cloud Services
1 6 (28.57%) SmartFocus
2 2 (9.52%) AdWords
2 2 (9.52%) Google Analytics
Communications & Networking
1 1 (4.76%) Broadband
General
1 5 (23.81%) Finance
2 2 (9.52%) Telecoms
3 1 (4.76%) Billing
3 1 (4.76%) Legal
3 1 (4.76%) Publishing
Job Titles
1 8 (38.10%) Digital Executive
1 8 (38.10%) Digital Marketing Executive
1 8 (38.10%) Marketing Executive
2 5 (23.81%) Analyst
2 5 (23.81%) Online Marketing Executive
3 4 (19.05%) Campaign Manager
3 4 (19.05%) Email Campaign Manager
4 2 (9.52%) Business Analyst
5 1 (4.76%) Business Intelligence Analyst
5 1 (4.76%) Business Intelligence Business Analyst
5 1 (4.76%) Commercial Finance Manager
5 1 (4.76%) Commercial Manager
5 1 (4.76%) Digital Analyst
5 1 (4.76%) Digital Business Analyst
5 1 (4.76%) Excel Analyst
5 1 (4.76%) Finance Manager
5 1 (4.76%) Financial Analyst
5 1 (4.76%) Marketing Analyst
5 1 (4.76%) Performance Analyst
5 1 (4.76%) Report Analyst
Libraries, Frameworks & Software Standards
1 2 (9.52%) HTML
2 1 (4.76%) REST
2 1 (4.76%) XML
Miscellaneous
1 2 (9.52%) Analytical Skills
2 1 (4.76%) Handset
2 1 (4.76%) Management Information System
Processes & Methodologies
1 11 (52.38%) Digital Marketing
2 6 (28.57%) Email Marketing
3 5 (23.81%) Data Analysis
4 2 (9.52%) Agile Software Development
4 2 (9.52%) Analytics
4 2 (9.52%) Business Analysis
4 2 (9.52%) Marketing Strategy
4 2 (9.52%) Project Management
4 2 (9.52%) User Stories
5 1 (4.76%) Business Intelligence
5 1 (4.76%) Change Management
5 1 (4.76%) Data Mapping
5 1 (4.76%) ETL
5 1 (4.76%) Identity Management
5 1 (4.76%) Migration
5 1 (4.76%) Mobile Commerce
5 1 (4.76%) Scrum
5 1 (4.76%) User Acceptance Testing
Programming Languages
1 1 (4.76%) SQL
Qualifications
1 1 (4.76%) ACCA
1 1 (4.76%) CIMA
Vendors
1 6 (28.57%) Salesforce Marketing Cloud
2 4 (19.05%) Marketo
3 2 (9.52%) Google
3 2 (9.52%) Microsoft