The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Maidenhead region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 11 18 16
Rank change year-on-year
+7 -2
Contract jobs citing Marketing 9 1 9
As % of all contract IT jobs located in Maidenhead 7.83% 1.05% 6.98%
As % of the General category 16.67% 1.64% 18.75%
Number of daily rates quoted 4 0 3
Average daily rate £190 - £413
UK excluding London average daily rate £363 £363 £350
% change year-on-year
- +3.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £18.00 £15.50
% change year-on-year
+5.55% +16.12%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Maidenhead region.

General Category
Maidenhead
Contract IT job ads with a match in the
General category
54 61 48
As % of all contract IT jobs located in Maidenhead 46.96% 64.21% 37.21%
Number of daily rates quoted 20 27 20
Average daily rate £400 £299 £400
Average daily rate % change year-on-year
+33.77% -25.25%
90% offered a daily rate of more than £190 £225 £238
10% offered a daily rate of more than £550 £470 £476
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 2 0 1
Average hourly rate £49.00 - £17.50
UK excluding London average hourly rate £33.66 £25.50 £23.00
% change year-on-year
+31.98% +10.86%

Marketing
Jobs Demand Trend in Maidenhead

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Maidenhead region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Maidenhead

Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Maidenhead region.

Marketing Daily Rate Trend in Maidenhead

Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Maidenhead region.

Marketing Hourly Rate Trend in Maidenhead

Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 10 February 2016, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 14 (58.33%) Digital Marketing
2 9 (37.50%) Analytical Skills
3 8 (33.33%) Finance
4 7 (29.17%) HTML
4 7 (29.17%) SmartFocus
4 7 (29.17%) Analytics
4 7 (29.17%) Salesforce Marketing Cloud
4 7 (29.17%) Email Marketing
5 5 (20.83%) MS Excel
6 4 (16.67%) Photoshop
6 4 (16.67%) MS Office
6 4 (16.67%) CSS
6 4 (16.67%) Adobe
6 4 (16.67%) Project Management
6 4 (16.67%) Dreamweaver
6 4 (16.67%) Advertising
6 4 (16.67%) CMS
6 4 (16.67%) Campaign Management
6 4 (16.67%) Marketo
6 4 (16.67%) Adobe Campaign
6 4 (16.67%) Performance Analysis
6 4 (16.67%) UX Design
6 4 (16.67%) Online Marketing
6 4 (16.67%) SEO
6 4 (16.67%) Content Management
6 4 (16.67%) Degree
6 4 (16.67%) Computer Science
6 4 (16.67%) QA
6 4 (16.67%) User Experience
6 4 (16.67%) Mobile Development

Marketing
Top Related IT Skills in Maidenhead by Category

For the 6 months to 10 February 2016, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (16.67%) CMS
2 1 (4.17%) SharePoint
Applications
1 5 (20.83%) MS Excel
2 4 (16.67%) MS Office
2 4 (16.67%) Photoshop
3 2 (8.33%) MS PowerPoint
4 1 (4.17%) Spreadsheet
Business Applications
1 4 (16.67%) Adobe Campaign
Cloud Services
1 7 (29.17%) SmartFocus
2 3 (12.50%) AdWords
2 3 (12.50%) Google Analytics
Communications & Networking
1 1 (4.17%) Broadband
Development Applications
1 4 (16.67%) Dreamweaver
2 1 (4.17%) JIRA
General
1 8 (33.33%) Finance
2 4 (16.67%) Advertising
3 2 (8.33%) Pharmaceutical
4 1 (4.17%) Legal
4 1 (4.17%) Telecoms
Job Titles
1 6 (25.00%) Analyst
2 4 (16.67%) Campaign Manager
2 4 (16.67%) Email Campaign Manager
3 3 (12.50%) Financial Analyst
4 2 (8.33%) Digital Programme Manager
4 2 (8.33%) Marketing Analyst
4 2 (8.33%) Programme Manager
5 1 (4.17%) Account Manager
5 1 (4.17%) Commercial Finance Manager
5 1 (4.17%) Commercial Manager
5 1 (4.17%) Digital Account Manager
5 1 (4.17%) Digital Project Manager
5 1 (4.17%) Excel Analyst
5 1 (4.17%) Finance Manager
5 1 (4.17%) IT Manager
5 1 (4.17%) Performance Analyst
5 1 (4.17%) Product Analyst
5 1 (4.17%) Project Manager
5 1 (4.17%) Report Analyst
5 1 (4.17%) Service Analyst
Libraries, Frameworks & Software Standards
1 7 (29.17%) HTML
2 4 (16.67%) CSS
Miscellaneous
1 9 (37.50%) Analytical Skills
2 4 (16.67%) Computer Science
2 4 (16.67%) User Experience
3 3 (12.50%) PMI
4 1 (4.17%) Digital Media
4 1 (4.17%) FMCG
4 1 (4.17%) Handset
4 1 (4.17%) NHS
Processes & Methodologies
1 14 (58.33%) Digital Marketing
2 7 (29.17%) Analytics
2 7 (29.17%) Email Marketing
3 4 (16.67%) Campaign Management
3 4 (16.67%) Content Management
3 4 (16.67%) Mobile Development
3 4 (16.67%) Online Marketing
3 4 (16.67%) Performance Analysis
3 4 (16.67%) Project Management
3 4 (16.67%) SDLC
3 4 (16.67%) SEO
3 4 (16.67%) UX Design
4 3 (12.50%) Data Analysis
4 3 (12.50%) Marketing Strategy
4 3 (12.50%) Web Development
5 2 (8.33%) Agile Software Development
6 1 (4.17%) Agile Project Management
6 1 (4.17%) Process Management
6 1 (4.17%) Technical Architecture
6 1 (4.17%) Validation
Programming Languages
1 1 (4.17%) SQL
Qualifications
1 4 (16.67%) Degree
2 3 (12.50%) ACCA
2 3 (12.50%) CIMA
2 3 (12.50%) PMI Certification
Quality Assurance & Compliance
1 4 (16.67%) QA
Vendors
1 7 (29.17%) Salesforce Marketing Cloud
2 4 (16.67%) Adobe
2 4 (16.67%) Marketo
3 3 (12.50%) Google
3 3 (12.50%) Microsoft