The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Maidenhead region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 6 5 2
Rank change year-on-year
-1 -3
Contract jobs citing Marketing 15 17 19
As % of all contract IT jobs located in Maidenhead 14.85% 17.89% 21.35%
As % of the General category 30.61% 41.46% 46.34%
Number of daily rates quoted 10 9 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£270 £265 £470
Average daily rate % change year-on-year
+1.88% -43.61%
UK excluding London average daily rate £354 £350 £350
% change year-on-year
+1.14% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £40.00
UK excluding London average hourly rate £22.50 £19.00 £15.50
% change year-on-year
+18.42% +22.58%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Maidenhead region.

General Category
Maidenhead
Contract IT job ads with a match in the
General category
49 41 41
As % of all contract IT jobs located in Maidenhead 48.51% 43.16% 46.07%
Number of daily rates quoted 15 22 8
Average daily rate £290 £300 £400
Average daily rate % change year-on-year
-3.33% -25.00%
90% offered a daily rate of more than £247 £125 £314
10% offered a daily rate of more than £353 £458 £430
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 1 2 2
Average hourly rate £42.50 £37.50 £40.00
Average hourly rate % change year-on-year
+13.33% -6.25%
UK excluding London average hourly rate £23.00 £20.50 £28.50
% change year-on-year
+12.19% -28.07%

Marketing
Jobs Demand Trend in Maidenhead

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Maidenhead region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Maidenhead

Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Maidenhead region.

Marketing Daily Rate Trend in Maidenhead

Marketing
Daily Rate Histogram in Maidenhead

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Maidenhead region over the 3 months to 19 September 2014.

Marketing Daily Rate Histogram in Maidenhead

Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Maidenhead region.

Marketing Hourly Rate Trend in Maidenhead

Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 19 September 2014, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 11 (44.00%) E-Commerce
1 11 (44.00%) Analytics
1 11 (44.00%) Analytical Skills
2 10 (40.00%) Social Media
2 10 (40.00%) HTML
2 10 (40.00%) Pharmaceutical
3 9 (36.00%) Google
3 9 (36.00%) Degree
3 9 (36.00%) Google Analytics
3 9 (36.00%) Digital Marketing
4 8 (32.00%) Project Management
4 8 (32.00%) Email Marketing
5 7 (28.00%) Agile Software Development
6 6 (24.00%) Data Analysis
6 6 (24.00%) CMS
6 6 (24.00%) Web Analytics
6 6 (24.00%) EPoS
6 6 (24.00%) WebTrends
6 6 (24.00%) Data Mining
6 6 (24.00%) SiteCatalyst
6 6 (24.00%) Hitwise
6 6 (24.00%) Customer Analytics
7 5 (20.00%) Continuous Improvement
7 5 (20.00%) Kanban
7 5 (20.00%) Visualisation
7 5 (20.00%) Data Modelling
7 5 (20.00%) CRM
7 5 (20.00%) Drupal
7 5 (20.00%) SEO
8 3 (12.00%) JIRA

Marketing
Top Related IT Skills in Maidenhead by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (24.00%) CMS
2 5 (20.00%) Drupal
3 3 (12.00%) Confluence
4 1 (4.00%) Joomla!
4 1 (4.00%) Apache
4 1 (4.00%) WordPress
Applications
1 1 (4.00%) MS Excel
Business Applications
1 9 (36.00%) Google Analytics
2 6 (24.00%) WebTrends
2 6 (24.00%) SiteCatalyst
Cloud Services
1 1 (4.00%) SaaS
Communications & Networking
1 1 (4.00%) 3GPP
1 1 (4.00%) 3G
1 1 (4.00%) Radio Access Network
1 1 (4.00%) VoLTE
1 1 (4.00%) 4G
1 1 (4.00%) LTE
Database & Business Intelligence
1 6 (24.00%) Data Mining
2 1 (4.00%) MySQL
2 1 (4.00%) MongoDB
2 1 (4.00%) Relational Database
Development Applications
1 3 (12.00%) JIRA
2 1 (4.00%) Subversion
2 1 (4.00%) Git (software)
General
1 10 (40.00%) Pharmaceutical
2 3 (12.00%) Finance
3 2 (8.00%) Telecoms
3 2 (8.00%) Legal
3 2 (8.00%) Manufacturing
4 1 (4.00%) French Language
4 1 (4.00%) German Language
4 1 (4.00%) Games
Job Titles
1 8 (32.00%) Project Manager
2 7 (28.00%) Analyst
3 5 (20.00%) Digital Project Manager
4 4 (16.00%) CRM Manager
5 3 (12.00%) IT Project Manager
5 3 (12.00%) Email Specialist
6 1 (4.00%) RAN Engineer
6 1 (4.00%) Data Analyst
6 1 (4.00%) Test Engineer
6 1 (4.00%) PHP Developer
6 1 (4.00%) Business Analyst
6 1 (4.00%) Developer
6 1 (4.00%) Campaign Specialist
6 1 (4.00%) Agile Business Analyst
6 1 (4.00%) Campaign Manager
Libraries, Frameworks & Software Standards
1 10 (40.00%) HTML
2 1 (4.00%) CodeIgniter
2 1 (4.00%) jQuery
2 1 (4.00%) XML-RPC
2 1 (4.00%) Ajax
2 1 (4.00%) Flash
2 1 (4.00%) RSS
2 1 (4.00%) CSS
2 1 (4.00%) SOAP
2 1 (4.00%) XML
2 1 (4.00%) Yii
2 1 (4.00%) HTML5
2 1 (4.00%) Twitter Bootstrap
Miscellaneous
1 11 (44.00%) Analytical Skills
2 10 (40.00%) Social Media
3 6 (24.00%) EPoS
4 5 (20.00%) Visualisation
5 3 (12.00%) FMCG
5 3 (12.00%) Open Source
6 1 (4.00%) User Experience
Operating Systems
1 1 (4.00%) Apple iOS
1 1 (4.00%) Android
Processes & Methodologies
1 11 (44.00%) E-Commerce
1 11 (44.00%) Analytics
2 9 (36.00%) Digital Marketing
3 8 (32.00%) Project Management
3 8 (32.00%) Email Marketing
4 7 (28.00%) Agile Software Development
5 6 (24.00%) Data Analysis
5 6 (24.00%) Web Analytics
5 6 (24.00%) Customer Analytics
6 5 (20.00%) Continuous Improvement
6 5 (20.00%) Kanban
6 5 (20.00%) Data Modelling
6 5 (20.00%) CRM
6 5 (20.00%) SEO
7 3 (12.00%) Marketing Strategy
8 2 (8.00%) Campaign Management
8 2 (8.00%) Change Control
8 2 (8.00%) Six Sigma
8 2 (8.00%) Logistics
8 2 (8.00%) Migration
Programming Languages
1 1 (4.00%) PHP5
1 1 (4.00%) PHP4
1 1 (4.00%) JavaScript
1 1 (4.00%) PHP
1 1 (4.00%) ActionScript
Qualifications
1 9 (36.00%) Degree
2 2 (8.00%) HND
Quality Assurance & Compliance
1 3 (12.00%) QA
2 2 (8.00%) GMP
Vendors
1 9 (36.00%) Google
2 6 (24.00%) Hitwise
3 3 (12.00%) Microsoft
3 3 (12.00%) SmartFocus
3 3 (12.00%) ExactTarget
4 2 (8.00%) Adobe
5 1 (4.00%) Rackspace
5 1 (4.00%) Nokia Solutions and Networks