The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Maidenhead region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Marketing
Rank 6 5 12
Rank change year-on-year
-1 +7
Contract jobs citing Marketing 17 20 5
As % of all contract IT jobs located in Maidenhead 13.93% 17.86% 6.25%
As % of the General category 21.52% 44.44% 13.89%
Number of daily rates quoted 10 6 1
Average daily rate
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£295 £315 £470
Average daily rate % change year-on-year
-6.34% -32.97%
UK excluding London average daily rate £375 £325 £350
% change year-on-year
+15.38% -7.14%
Number of hourly rates quoted 1 0 0
Average hourly rate £42.50 - -
UK excluding London average hourly rate £25.00 £17.50 £17.00
% change year-on-year
+42.85% +2.94%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Maidenhead region.

General Category
Maidenhead
Contract IT job ads with a match in the
General category
79 45 36
As % of all contract IT jobs located in Maidenhead 64.75% 40.18% 45.00%
Number of daily rates quoted 39 14 9
Average daily rate £315 £349 £425
Average daily rate % change year-on-year
-9.67% -17.94%
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 2 3 0
Average hourly rate £42.50 £37.50 -
Average hourly rate % change year-on-year
+13.33% -
UK excluding London average hourly rate £26.00 £21.00 £25.00
% change year-on-year
+23.80% -16.00%

Marketing
Jobs Demand Trend in Maidenhead

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Maidenhead region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Maidenhead

Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Maidenhead region.

Marketing Daily Rate Trend in Maidenhead

Marketing
Daily Rate Histogram in Maidenhead

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Maidenhead region over the 3 months to 21 November 2014.

Marketing Daily Rate Histogram in Maidenhead

Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Maidenhead region.

Marketing Hourly Rate Trend in Maidenhead

Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 21 November 2014, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 12 (44.44%) Analytics
2 10 (37.04%) CMS
2 10 (37.04%) Agile Software Development
3 9 (33.33%) Google
3 9 (33.33%) Drupal
3 9 (33.33%) Google Analytics
3 9 (33.33%) Kanban
3 9 (33.33%) Adobe
3 9 (33.33%) SEO
4 8 (29.63%) Pharmaceutical
5 7 (25.93%) Project Management
5 7 (25.93%) E-Commerce
5 7 (25.93%) Email Marketing
5 7 (25.93%) Digital Marketing
6 6 (22.22%) Omniture
6 6 (22.22%) Web Analytics
6 6 (22.22%) WebTrends
6 6 (22.22%) Marketing Management
6 6 (22.22%) Optimost
6 6 (22.22%) Analytical Skills
7 4 (14.81%) Open Source
7 4 (14.81%) Confluence
7 4 (14.81%) Social Media
7 4 (14.81%) Continuous Improvement
7 4 (14.81%) CRM
7 4 (14.81%) HTML
7 4 (14.81%) Coremetrics
7 4 (14.81%) Degree
7 4 (14.81%) JIRA
8 3 (11.11%) QA

Marketing
Top Related IT Skills in Maidenhead by Category

For the 6 months to 21 November 2014, IT contractor jobs across the Maidenhead region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (37.04%) CMS
2 9 (33.33%) Drupal
3 4 (14.81%) Confluence
4 1 (3.70%) Apache
4 1 (3.70%) WordPress
4 1 (3.70%) Joomla!
Applications
1 1 (3.70%) MS Excel
1 1 (3.70%) MS PowerPoint
Business Applications
1 9 (33.33%) Google Analytics
2 6 (22.22%) Optimost
2 6 (22.22%) WebTrends
Cloud Services
1 1 (3.70%) SaaS
Communications & Networking
1 1 (3.70%) 3GPP
1 1 (3.70%) 3G
1 1 (3.70%) LTE
1 1 (3.70%) 4G
1 1 (3.70%) Radio Access Network
1 1 (3.70%) VoLTE
Database & Business Intelligence
1 1 (3.70%) MySQL
1 1 (3.70%) MongoDB
1 1 (3.70%) Relational Database
Development Applications
1 4 (14.81%) JIRA
2 1 (3.70%) Git (software)
2 1 (3.70%) Subversion
General
1 8 (29.63%) Pharmaceutical
2 3 (11.11%) Finance
3 2 (7.41%) Legal
3 2 (7.41%) Manufacturing
3 2 (7.41%) Telecoms
Job Titles
1 11 (40.74%) Project Manager
2 9 (33.33%) Digital Project Manager
3 4 (14.81%) CRM Manager
3 4 (14.81%) IT Project Manager
4 3 (11.11%) Email Specialist
5 2 (7.41%) Web Manager
5 2 (7.41%) Web Analytics Manager
6 1 (3.70%) Campaign Manager
6 1 (3.70%) Campaign Specialist
6 1 (3.70%) PHP Developer
6 1 (3.70%) Developer
6 1 (3.70%) Test Engineer
6 1 (3.70%) RAN Engineer
6 1 (3.70%) Agile Project Manager
Libraries, Frameworks & Software Standards
1 4 (14.81%) HTML
2 1 (3.70%) CSS
2 1 (3.70%) SOAP
2 1 (3.70%) XML
2 1 (3.70%) Flash
2 1 (3.70%) RSS
2 1 (3.70%) XML-RPC
2 1 (3.70%) Ajax
2 1 (3.70%) CodeIgniter
2 1 (3.70%) jQuery
2 1 (3.70%) HTML5
2 1 (3.70%) Yii
2 1 (3.70%) Twitter Bootstrap
Miscellaneous
1 6 (22.22%) Analytical Skills
2 4 (14.81%) Open Source
2 4 (14.81%) Social Media
3 3 (11.11%) FMCG
4 1 (3.70%) User Experience
Operating Systems
1 1 (3.70%) Android
1 1 (3.70%) Apple iOS
Processes & Methodologies
1 12 (44.44%) Analytics
2 10 (37.04%) Agile Software Development
3 9 (33.33%) Kanban
3 9 (33.33%) SEO
4 7 (25.93%) Project Management
4 7 (25.93%) E-Commerce
4 7 (25.93%) Email Marketing
4 7 (25.93%) Digital Marketing
5 6 (22.22%) Web Analytics
5 6 (22.22%) Marketing Management
6 4 (14.81%) Continuous Improvement
6 4 (14.81%) CRM
7 3 (11.11%) Migration
7 3 (11.11%) Marketing Strategy
8 2 (7.41%) Six Sigma
8 2 (7.41%) Change Control
8 2 (7.41%) Marketing Analytics
8 2 (7.41%) Campaign Management
8 2 (7.41%) Direct Marketing
8 2 (7.41%) Lean Six Sigma
Programming Languages
1 1 (3.70%) JavaScript
1 1 (3.70%) PHP
1 1 (3.70%) ActionScript
1 1 (3.70%) PHP5
1 1 (3.70%) PHP4
Qualifications
1 4 (14.81%) Degree
2 2 (7.41%) HND
3 1 (3.70%) ACCA
3 1 (3.70%) CIMA
Quality Assurance & Compliance
1 3 (11.11%) QA
2 2 (7.41%) GMP
Vendors
1 9 (33.33%) Adobe
1 9 (33.33%) Google
2 6 (22.22%) Omniture
3 4 (14.81%) Coremetrics
4 3 (11.11%) SmartFocus
4 3 (11.11%) Microsoft
4 3 (11.11%) ExactTarget
5 1 (3.70%) Rackspace
5 1 (3.70%) Nokia Solutions and Networks