The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Maidenhead region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Marketing
Rank 10 13 10
Rank change year-on-year
+3 -3
Contract jobs citing Marketing 10 7 13
As % of all contract IT jobs located in Maidenhead 8.13% 6.60% 11.71%
As % of the General category 18.18% 23.33% 20.00%
Number of daily rates quoted 1 4 3
Median daily rate £425 £379 £190
Median daily rate % change year-on-year
+12.21% +99.34%
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.50 £17.50 £21.50
% change year-on-year
-5.71% -18.60%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Maidenhead region.

General Category
Maidenhead
Contract IT job ads with a match in the
General category
55 30 65
As % of all contract IT jobs located in Maidenhead 44.72% 28.30% 58.56%
Number of daily rates quoted 26 14 31
Median daily rate £375 £366 £333
Median daily rate % change year-on-year
+2.38% +10.15%
90% offered a daily rate of more than £288 £226 £190
10% offered a daily rate of more than £425 £413 £400
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 3 1 4
Median hourly rate £25.00 £16.50 £24.50
Median hourly rate % change year-on-year
+51.51% -32.65%
UK excluding London median hourly rate £26.06 £24.25 £25.00
% change year-on-year
+7.46% -3.00%

Marketing
Jobs Demand Trend in Maidenhead

The demand trend of contract jobs across the Maidenhead region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Maidenhead

Marketing
Daily Rate Trend in Maidenhead

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Maidenhead region.

Marketing Daily Rate Trend in Maidenhead

Marketing
Hourly Rate Trend in Maidenhead

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Maidenhead region.

Marketing Hourly Rate Trend in Maidenhead

Marketing
Top 30 Related IT Skills in Maidenhead

For the 6 months to 30 May 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Maidenhead region with a requirement for Marketing.

1 9 (45.00%) Digital Marketing
2 5 (25.00%) Data Analysis
2 5 (25.00%) Finance
3 4 (20.00%) Email Marketing
3 4 (20.00%) SmartFocus
3 4 (20.00%) Marketo
3 4 (20.00%) Adobe Campaign
3 4 (20.00%) Salesforce Marketing Cloud
4 2 (10.00%) User Stories
4 2 (10.00%) Management Information System
4 2 (10.00%) Telecoms
4 2 (10.00%) Business Analysis
4 2 (10.00%) Agile Software Development
5 1 (5.00%) Billing
5 1 (5.00%) Content Management
5 1 (5.00%) Information Management
5 1 (5.00%) CIMA
5 1 (5.00%) Change Management
5 1 (5.00%) Identity Management
5 1 (5.00%) Knowledge Management
5 1 (5.00%) MS PowerPoint
5 1 (5.00%) Requirements Management
5 1 (5.00%) Degree
5 1 (5.00%) Computer Science
5 1 (5.00%) Life Science
5 1 (5.00%) Use Case
5 1 (5.00%) Legal
5 1 (5.00%) Publishing
5 1 (5.00%) Migration
5 1 (5.00%) CMS

Marketing
Top Related IT Skills in Maidenhead by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) CMS
1 1 (5.00%) Documentum
Applications
1 1 (5.00%) MS Excel
1 1 (5.00%) MS PowerPoint
1 1 (5.00%) Spreadsheet
Business Applications
1 4 (20.00%) Adobe Campaign
Cloud Services
1 4 (20.00%) SmartFocus
Communications & Networking
1 1 (5.00%) Broadband
General
1 5 (25.00%) Finance
2 2 (10.00%) Telecoms
3 1 (5.00%) Billing
3 1 (5.00%) Legal
3 1 (5.00%) Publishing
Job Titles
1 8 (40.00%) Digital Executive
1 8 (40.00%) Digital Marketing Executive
1 8 (40.00%) Marketing Executive
2 6 (30.00%) Analyst
3 5 (25.00%) Online Marketing Executive
4 4 (20.00%) Campaign Manager
4 4 (20.00%) Email Campaign Manager
5 3 (15.00%) Business Analyst
6 1 (5.00%) Agile Business Analyst
6 1 (5.00%) Business Intelligence Analyst
6 1 (5.00%) Business Intelligence Business Analyst
6 1 (5.00%) Commercial Finance Manager
6 1 (5.00%) Commercial Manager
6 1 (5.00%) Digital Analyst
6 1 (5.00%) Digital Business Analyst
6 1 (5.00%) Excel Analyst
6 1 (5.00%) Finance Manager
6 1 (5.00%) Functional Analyst
6 1 (5.00%) Functional Business Analyst
6 1 (5.00%) Report Analyst
Libraries, Frameworks & Software Standards
1 1 (5.00%) REST
1 1 (5.00%) XML
Miscellaneous
1 2 (10.00%) Management Information System
2 1 (5.00%) Computer Science
2 1 (5.00%) Handset
2 1 (5.00%) Life Science
Processes & Methodologies
1 9 (45.00%) Digital Marketing
2 5 (25.00%) Data Analysis
3 4 (20.00%) Email Marketing
4 2 (10.00%) Agile Software Development
4 2 (10.00%) Business Analysis
4 2 (10.00%) User Stories
5 1 (5.00%) Business Intelligence
5 1 (5.00%) Change Management
5 1 (5.00%) Data Mapping
5 1 (5.00%) ETL
5 1 (5.00%) Identity Management
5 1 (5.00%) Knowledge Management
5 1 (5.00%) Migration
5 1 (5.00%) Mobile Commerce
5 1 (5.00%) Process Improvement
5 1 (5.00%) Project Management
5 1 (5.00%) Requirements Management
5 1 (5.00%) Scrum
5 1 (5.00%) Use Case
5 1 (5.00%) User Acceptance Testing
Programming Languages
1 1 (5.00%) SQL
Qualifications
1 1 (5.00%) ACCA
1 1 (5.00%) CIMA
1 1 (5.00%) Degree
Vendors
1 4 (20.00%) Marketo
1 4 (20.00%) Salesforce Marketing Cloud