The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North East region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Social Media
England / North East
Rank 90 73 58
Rank change year-on-year
-17 -15
Contract jobs citing Social Media 2 5 3
As % of all contract IT jobs located in the North East 0.21% 0.56% 0.46%
As % of the Miscellaneous category 0.62% 1.73% 1.32%
Number of daily rates quoted 2 3 3
Median daily rate £275 £475 £500
Median daily rate % change year-on-year
-42.10% -5.00%
90% offered a daily rate of more than £239 £435 £480
10% offered a daily rate of more than £311 £595 £600
UK excluding London median daily rate £388 £325 £388
% change year-on-year
+19.23% -16.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £22.45 £15.00 £12.00
% change year-on-year
+49.66% +25.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North East region.

Miscellaneous Category
North East
Contract IT job ads with a match in the
Miscellaneous category
322 289 228
As % of all contract IT jobs located in the North East 34.00% 32.58% 34.65%
Number of daily rates quoted 223 180 119
Median daily rate £375 £365 £365
Median daily rate % change year-on-year
+2.73% -
90% offered a daily rate of more than £275 £238 £250
10% offered a daily rate of more than £484 £550 £475
UK excluding London median daily rate £390 £375 £365
% change year-on-year
+4.00% +2.73%
Number of hourly rates quoted 7 20 8
Median hourly rate £29.00 £21.00 £14.00
Median hourly rate % change year-on-year
+38.09% +50.00%
UK excluding London median hourly rate £19.00 £21.50 £17.50
% change year-on-year
-11.62% +22.85%

Social Media
Jobs Demand Trend in the North East

The demand trend of contract jobs across the North East region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the North East

Social Media
Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North East region.

Social Media Daily Rate Trend in the North East

Social Media
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the North East region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -21 2 £275 -38.88% 1
Social Media
England

Social Media
Top 20 Related IT Skills in the North East

For the 6 months to 23 January 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North East region with a requirement for Social Media.

1 6 (85.71%) Agile Software Development
2 2 (28.57%) CRM
2 2 (28.57%) Facebook
2 2 (28.57%) Re-Platforming
2 2 (28.57%) SFIA
2 2 (28.57%) B2C
2 2 (28.57%) Business Analysis
3 1 (14.29%) Marketing
3 1 (14.29%) Copywriting
3 1 (14.29%) Blog
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Web Usability
3 1 (14.29%) SEO
3 1 (14.29%) Legal
3 1 (14.29%) Publishing
3 1 (14.29%) Web Application Development
3 1 (14.29%) User Experience
3 1 (14.29%) Analytical Skills
3 1 (14.29%) E-Commerce
3 1 (14.29%) Retail

Social Media
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (14.29%) Legal
1 1 (14.29%) Marketing
1 1 (14.29%) Publishing
1 1 (14.29%) Retail
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Architect
1 2 (28.57%) Business Analyst
1 2 (28.57%) Solutions Architect
1 2 (28.57%) Web Analyst
1 2 (28.57%) Web Business Analyst
2 1 (14.29%) Agile Business Analyst
2 1 (14.29%) Content Designer
2 1 (14.29%) CRM Analyst
2 1 (14.29%) CRM Business Analyst
2 1 (14.29%) Designer
2 1 (14.29%) Digital Analyst
2 1 (14.29%) Digital Business Analyst
2 1 (14.29%) E-Commerce Analyst
2 1 (14.29%) E-Commerce Business Analyst
2 1 (14.29%) Retail Business Analyst
Miscellaneous
1 1 (14.29%) Analytical Skills
1 1 (14.29%) Blog
1 1 (14.29%) Copywriting
1 1 (14.29%) User Experience
Processes & Methodologies
1 6 (85.71%) Agile Software Development
2 2 (28.57%) B2C
2 2 (28.57%) Business Analysis
2 2 (28.57%) CRM
2 2 (28.57%) Re-Platforming
2 2 (28.57%) SFIA
3 1 (14.29%) Digital Marketing
3 1 (14.29%) E-Commerce
3 1 (14.29%) SEO
3 1 (14.29%) Web Application Development
3 1 (14.29%) Web Usability
Vendors
1 2 (28.57%) Facebook