The table below looks at the prevalence of the term Social Media in IT contracts advertised for the North East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 65 36 49
Rank change year-on-year
-29 +13
Contract jobs citing Social Media 2 1 1
As % of all contract IT jobs located in the North East 0.30% 0.29% 0.20%
As % of the Miscellaneous category 0.98% 1.33% 1.25%
Number of daily rates quoted 0 1 1
Average daily rate
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of your Daily Rate
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- £500 £600
Average daily rate % change year-on-year
- -16.66%
UK excluding London average daily rate £299 £325 £300
% change year-on-year
-8.00% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £17.69 £14.00
% change year-on-year
-1.07% +26.35%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North East region.

Miscellaneous Category
North East
Contract IT job ads with a match in the
Miscellaneous category
204 75 80
As % of all contract IT jobs located in the North East 30.63% 21.43% 16.39%
Number of daily rates quoted 113 24 27
Average daily rate £350 £325 £315
Average daily rate % change year-on-year
+7.69% +3.17%
90% offered a daily rate of more than £175 £170 £216
10% offered a daily rate of more than £525 £500 £598
UK excluding London average daily rate £350 £350 £340
% change year-on-year
- +2.94%
Number of hourly rates quoted 32 17 5
Average hourly rate £18.53 £26.75 £18.00
Average hourly rate % change year-on-year
-30.72% +48.61%
90% offered a hourly rate of more than £13.00 £12.42 £16.64
10% offered a hourly rate of more than £33.00 £33.00 £18.50
UK excluding London average hourly rate £18.90 £17.50 £27.82
% change year-on-year
+8.00% -37.08%

Social Media
Jobs Demand Trend in the North East

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the North East region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North East

Social Media
Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the North East region.

Social Media Daily Rate Trend in the North East

Social Media
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the North East region over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -31 2 - -
Durham - - - -
Social Media
England

Social Media
Top 30 Related IT Skills in the North East

For the 6 months to 16 September 2014, IT contractor jobs across the North East region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 6 (85.71%) Agile Software Development
2 5 (71.43%) Adobe
3 4 (57.14%) SAML
3 4 (57.14%) JBoss
3 4 (57.14%) Management Information System
3 4 (57.14%) SOA
3 4 (57.14%) Content Management
4 3 (42.86%) Marketing
5 2 (28.57%) Web Usability
5 2 (28.57%) Customer Engagement
5 2 (28.57%) B2C
5 2 (28.57%) Retail
5 2 (28.57%) SaaS
5 2 (28.57%) MongoDB
5 2 (28.57%) User Experience
5 2 (28.57%) Facebook
5 2 (28.57%) Twitter
5 2 (28.57%) Web Application Development
5 2 (28.57%) SEO
5 2 (28.57%) Legal
5 2 (28.57%) Manufacturing
5 2 (28.57%) Publishing
5 2 (28.57%) Stakeholder Management
5 2 (28.57%) CRM
5 2 (28.57%) SQL
5 2 (28.57%) Oracle
6 1 (14.29%) Photoshop
6 1 (14.29%) Adobe Illustrator
6 1 (14.29%) InDesign
6 1 (14.29%) Digital Media

Social Media
Top Related IT Skills in the North East by Category

For the 6 months to 16 September 2014, IT contractor jobs across the North East region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 1 (14.29%) Photoshop
1 1 (14.29%) Adobe Illustrator
1 1 (14.29%) InDesign
1 1 (14.29%) Adobe After Effects
Cloud Services
1 2 (28.57%) SaaS
Database & Business Intelligence
1 2 (28.57%) MongoDB
General
1 3 (42.86%) Marketing
2 2 (28.57%) Legal
2 2 (28.57%) Manufacturing
2 2 (28.57%) Publishing
2 2 (28.57%) Retail
Job Titles
1 4 (57.14%) Architect
1 4 (57.14%) Digital Architect
2 3 (42.86%) Designer
3 2 (28.57%) Content Editor
3 2 (28.57%) Technical Architect
3 2 (28.57%) Solutions Architect
4 1 (14.29%) IT Architect
Libraries, Frameworks & Software Standards
1 4 (57.14%) SAML
Miscellaneous
1 4 (57.14%) Management Information System
2 2 (28.57%) User Experience
3 1 (14.29%) Digital Media
Processes & Methodologies
1 6 (85.71%) Agile Software Development
2 4 (57.14%) Content Management
2 4 (57.14%) SOA
3 2 (28.57%) B2C
3 2 (28.57%) SEO
3 2 (28.57%) Stakeholder Management
3 2 (28.57%) Web Usability
3 2 (28.57%) Customer Engagement
3 2 (28.57%) Web Application Development
3 2 (28.57%) CRM
Programming Languages
1 2 (28.57%) SQL
Vendors
1 5 (71.43%) Adobe
2 4 (57.14%) JBoss
3 2 (28.57%) Oracle
3 2 (28.57%) Facebook
3 2 (28.57%) Twitter