The table below looks at the prevalence of the term Social Media in IT jobs advertised for the North East region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Social Media
England / North East
Rank - 73 78
Permanent jobs citing Social Media 0 2 2
As % of all permanent IT jobs located in the North East - 0.33% 0.27%
As % of the Miscellaneous category - 1.07% 0.74%
Number of salaries quoted 0 2 2
Median salary - £46,009 £35,000
Median salary % change year-on-year
- +31.45%
UK excluding London median salary £32,500 £40,000 £37,500
% change year-on-year
-18.75% +6.66%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North East region.

Miscellaneous Category
North East
Permanent IT job ads with a match in the
Miscellaneous category
232 187 272
As % of all permanent IT jobs located in the North East 37.24% 30.51% 36.61%
Number of salaries quoted 212 165 206
Median salary £33,750 £40,000 £35,000
Median salary % change year-on-year
-15.62% +14.28%
90% offered a salary of more than £22,500 £30,000 £25,000
10% offered a salary of more than £54,750 £50,000 £62,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in the North East

The demand trend of job ads across the North East region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the North East

Social Media
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the North East region.

Social Media Salary Trend in the North East

Social Media
Top 10 Related IT Skills in the North East

For the 6 months to 25 February 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Social Media.

1 1 (100.00%) SEO
1 1 (100.00%) Advertising
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Website Architecture
1 1 (100.00%) Link Building
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Algorithms
1 1 (100.00%) AdWords

Social Media
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (100.00%) AdWords
General
1 1 (100.00%) Advertising
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) SEO Executive
Miscellaneous
1 1 (100.00%) Algorithms
1 1 (100.00%) Analytical Skills
Processes & Methodologies
1 1 (100.00%) Link Building
1 1 (100.00%) Pay per click
1 1 (100.00%) SEO
1 1 (100.00%) Website Architecture
Vendors
1 1 (100.00%) Google