The table below looks at the prevalence of the term Social Media in IT jobs advertised for the North East region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 73 68 66
Rank change year-on-year
-5 -2
Permanent jobs citing Social Media 4 2 4
As % of all permanent IT jobs located in the North East 0.49% 0.30% 0.54%
As % of the Miscellaneous category 1.29% 1.09% 2.47%
Number of salaries quoted 3 1 2
Average salary £27,500 £75,000 £22,750
Average salary % change year-on-year
-63.33% +229.67%
90% offered a salary of more than £26,300 £75,000 £20,550
10% offered a salary of more than £28,300 £75,000 £24,950
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North East region.

Miscellaneous Category
North East
Permanent IT job ads with a match in the
Miscellaneous category
310 184 162
As % of all permanent IT jobs located in the North East 38.08% 28.05% 21.92%
Number of salaries quoted 194 156 143
Average salary £37,500 £36,750 £34,000
Average salary % change year-on-year
+2.04% +8.08%
90% offered a salary of more than £24,000 £25,000 £22,500
10% offered a salary of more than £50,000 £42,500 £51,750
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Social Media
Jobs Demand Trend in the North East

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the North East region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the North East

Social Media
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the North East region.

Social Media Salary Trend in the North East

Social Media
Job Locations in the North East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the North East region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -6 2 £28,500 -62.00%
Durham - 1 £27,500 -
Social Media
England

Social Media
Top 30 Related IT Skills in the North East

For the 6 months to 19 September 2014, IT jobs across the North East region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 3 (42.86%) .NET
1 3 (42.86%) SQL Server
1 3 (42.86%) MS Excel
1 3 (42.86%) CMS
1 3 (42.86%) Content Management
1 3 (42.86%) Analytical Skills
2 2 (28.57%) WordPress
2 2 (28.57%) RESTful
2 2 (28.57%) Degree
2 2 (28.57%) Computer Science
2 2 (28.57%) WinForms
2 2 (28.57%) Advertising
2 2 (28.57%) Agile Software Development
2 2 (28.57%) HTTP
2 2 (28.57%) Microsoft
2 2 (28.57%) ASP.NET
2 2 (28.57%) COM
2 2 (28.57%) CSS
2 2 (28.57%) XML
2 2 (28.57%) XSL
2 2 (28.57%) Windows
2 2 (28.57%) OO
2 2 (28.57%) C#
2 2 (28.57%) C++
2 2 (28.57%) HTML
2 2 (28.57%) PHP
2 2 (28.57%) SQL
3 1 (14.29%) VB
3 1 (14.29%) VB.NET
3 1 (14.29%) VBA

Social Media
Top Related IT Skills in the North East by Category

For the 6 months to 19 September 2014, IT jobs across the North East region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (42.86%) CMS
2 2 (28.57%) WordPress
Applications
1 3 (42.86%) MS Excel
Communications & Networking
1 2 (28.57%) HTTP
Database & Business Intelligence
1 3 (42.86%) SQL Server
2 1 (14.29%) MS Access
General
1 2 (28.57%) Advertising
2 1 (14.29%) Marketing
Job Titles
1 3 (42.86%) Developer
1 3 (42.86%) Project Officer
2 2 (28.57%) Software Developer
3 1 (14.29%) Programme Manager
Libraries, Frameworks & Software Standards
1 3 (42.86%) .NET
2 2 (28.57%) ASP.NET
2 2 (28.57%) COM
2 2 (28.57%) CSS
2 2 (28.57%) XML
2 2 (28.57%) XSL
2 2 (28.57%) WinForms
2 2 (28.57%) RESTful
2 2 (28.57%) HTML
Miscellaneous
1 3 (42.86%) Analytical Skills
2 2 (28.57%) Computer Science
Operating Systems
1 2 (28.57%) Windows
Processes & Methodologies
1 3 (42.86%) Content Management
2 2 (28.57%) OO
2 2 (28.57%) Agile Software Development
3 1 (14.29%) SEO
3 1 (14.29%) Programme Management
3 1 (14.29%) Digital Marketing
Programming Languages
1 2 (28.57%) C#
1 2 (28.57%) C++
1 2 (28.57%) PHP
1 2 (28.57%) SQL
2 1 (14.29%) VB
2 1 (14.29%) VB.NET
2 1 (14.29%) VBA
Qualifications
1 2 (28.57%) Degree
Vendors
1 2 (28.57%) Microsoft