The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the North West region. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Copywriting
Rank 151 167 137
Rank change year-on-year
+16 -30
Contract jobs citing Copywriting 4 1 7
As % of all contract IT jobs located in the North West 0.11% 0.022% 0.22%
As % of the Miscellaneous category 0.35% 0.073% 0.71%
Number of daily rates quoted 1 1 3
Median daily rate £200 £650 £225
Median daily rate % change year-on-year
-69.23% +188.88%
UK excluding London median daily rate £220 £246 £210
% change year-on-year
-10.56% +17.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £20.00 £40.00 -
% change year-on-year
-50.00% -
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the North West region.

Miscellaneous Category
North West
Contract IT job ads with a match in the
Miscellaneous category
1154 1377 980
As % of all contract IT jobs located in the North West 32.47% 30.63% 30.93%
Number of daily rates quoted 707 837 541
Median daily rate £400 £400 £350
Median daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £162 £250 £216
10% offered a daily rate of more than £550 £538 £525
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 55 62 60
Median hourly rate £15.13 £18.00 £16.00
Median hourly rate % change year-on-year
-15.97% +12.50%
90% offered a hourly rate of more than £9.00 £11.50 £11.75
10% offered a hourly rate of more than £47.71 £42.00 £46.00
UK excluding London median hourly rate £21.00 £18.52 £17.50
% change year-on-year
+13.39% +5.82%

Copywriting
Jobs Demand Trend in the North West

The demand trend of contract jobs across the North West region citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the North West

Copywriting
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the North West region.

Copywriting Daily Rate Trend in the North West

Copywriting
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the North West region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 3 - -
Cheshire - 1 £200 -
Copywriting
England

Copywriting
Top 30 Related IT Skills in the North West

For the 6 months to 28 September 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Copywriting.

1 3 (50.00%) MS Office
1 3 (50.00%) MS Excel
1 3 (50.00%) SEO
1 3 (50.00%) Marketing
1 3 (50.00%) Social Media
1 3 (50.00%) Twitter
2 2 (33.33%) Analytics
2 2 (33.33%) Digital Media
2 2 (33.33%) Facebook
2 2 (33.33%) HTML
2 2 (33.33%) Brand Awareness
2 2 (33.33%) Infographics
2 2 (33.33%) Content Development
2 2 (33.33%) Degree
2 2 (33.33%) MS PowerPoint
2 2 (33.33%) Google
2 2 (33.33%) Direct Marketing
2 2 (33.33%) Blog
2 2 (33.33%) Social Network
2 2 (33.33%) Google Analytics
2 2 (33.33%) EPiServer
2 2 (33.33%) WordPress
2 2 (33.33%) Retail
2 2 (33.33%) B2B
3 1 (16.67%) Microsoft
3 1 (16.67%) Project Management
3 1 (16.67%) Pharmaceutical
3 1 (16.67%) Management Information System
3 1 (16.67%) Content Management
3 1 (16.67%) Legal

Copywriting
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) WordPress
Applications
1 3 (50.00%) MS Excel
1 3 (50.00%) MS Office
2 2 (33.33%) MS PowerPoint
Cloud Services
1 2 (33.33%) Google Analytics
General
1 3 (50.00%) Marketing
2 2 (33.33%) Brand Awareness
2 2 (33.33%) Retail
3 1 (16.67%) Legal
3 1 (16.67%) Pharmaceutical
3 1 (16.67%) Publishing
Job Titles
1 2 (33.33%) Content Manager
1 2 (33.33%) Digital Executive
2 1 (16.67%) Content Editor
2 1 (16.67%) Copywriter
2 1 (16.67%) Social Media Executive
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
Miscellaneous
1 3 (50.00%) Social Media
2 2 (33.33%) Blog
2 2 (33.33%) Digital Media
2 2 (33.33%) Social Network
3 1 (16.67%) Management Information System
3 1 (16.67%) User Experience
Processes & Methodologies
1 3 (50.00%) SEO
2 2 (33.33%) Analytics
2 2 (33.33%) B2B
2 2 (33.33%) Content Development
2 2 (33.33%) Direct Marketing
2 2 (33.33%) Infographics
3 1 (16.67%) Content Management
3 1 (16.67%) Project Management
3 1 (16.67%) Web Application Development
3 1 (16.67%) Web Usability
Qualifications
1 2 (33.33%) Degree
Vendors
1 3 (50.00%) Twitter
2 2 (33.33%) EPiServer
2 2 (33.33%) Facebook
2 2 (33.33%) Google
3 1 (16.67%) Microsoft