The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 151 138 -
Rank change year-on-year
-13 -
Contract jobs requiring a Marketing Analyst 5 1 0
As % of all contract IT jobs located in the North West 0.13% 0.032% -
As % of the Job Titles category 0.14% 0.034% -
Number of daily rates quoted 3 0 0
Average daily rate £355 - -
UK excluding London average daily rate £331 £350 £238
% change year-on-year
-5.35% +47.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Analyst
England

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised in the North West region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
North West
Contract IT job ads with a match in the
Job Titles category
3579 2967 2567
As % of all contract IT jobs located in the North West 94.16% 94.25% 94.83%
Number of daily rates quoted 2155 1669 1303
Average daily rate £375 £363 £344
Average daily rate % change year-on-year
+3.44% +5.45%
90% offered a daily rate of more than £250 £250 £200
10% offered a daily rate of more than £530 £501 £500
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 179 179 191
Average hourly rate £20.00 £18.50 £17.50
Average hourly rate % change year-on-year
+8.10% +5.71%
90% offered a hourly rate of more than £12.00 £11.22 £12.25
10% offered a hourly rate of more than £48.00 £42.50 £42.11
UK excluding London average hourly rate £17.50 £16.50 £16.50
% change year-on-year
+6.06% -

Marketing Analyst
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title across the North West region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the North West

Marketing Analyst
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst across the North West region.

Marketing Analyst Daily Rate Trend in the North West

Marketing Analyst
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the North West region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Merseyside - 3 £400 -
Manchester - 1 £325 - 2
Cheshire - 1 £355 -
Marketing Analyst
England

Marketing Analyst
Top 30 Related IT Skills in the North West

For the 6 months to 5 February 2016, IT contractor jobs across the North West region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 7 (100.00%) Marketing
2 3 (42.86%) Base SAS
2 3 (42.86%) SAS
3 2 (28.57%) CRM
3 2 (28.57%) DB2
3 2 (28.57%) Email Marketing
4 1 (14.29%) Use Case
4 1 (14.29%) Online Marketing
4 1 (14.29%) Unica
4 1 (14.29%) Life Science
4 1 (14.29%) QA
4 1 (14.29%) Change Management
4 1 (14.29%) Finance
4 1 (14.29%) Stakeholder Management
4 1 (14.29%) CMS
4 1 (14.29%) Social Media
4 1 (14.29%) Continuous Improvement
4 1 (14.29%) Analytics
4 1 (14.29%) Master Data Management
4 1 (14.29%) User Stories
4 1 (14.29%) Propensity Modelling
4 1 (14.29%) SAS Data Integration Studio
4 1 (14.29%) Analytical Skills
4 1 (14.29%) People Management
4 1 (14.29%) Photoshop
4 1 (14.29%) Unix
4 1 (14.29%) HTML
4 1 (14.29%) SQL
4 1 (14.29%) Data Mining
4 1 (14.29%) Pharmaceutical

Marketing Analyst
Top Related IT Skills in the North West by Category

For the 6 months to 5 February 2016, IT contractor jobs across the North West region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 3 (42.86%) SAS
2 1 (14.29%) CMS
Applications
1 1 (14.29%) MS PowerPoint
1 1 (14.29%) Photoshop
Business Applications
1 1 (14.29%) Dynamics CRM
1 1 (14.29%) Unica
Database & Business Intelligence
1 3 (42.86%) Base SAS
2 2 (28.57%) DB2
3 1 (14.29%) Data Mining
3 1 (14.29%) SAS Data Integration Studio
General
1 7 (100.00%) Marketing
2 1 (14.29%) Banking
2 1 (14.29%) Finance
2 1 (14.29%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 1 (14.29%) HTML
Miscellaneous
1 1 (14.29%) Analytical Skills
1 1 (14.29%) Life Science
1 1 (14.29%) Social Media
Operating Systems
1 1 (14.29%) Unix
Processes & Methodologies
1 2 (28.57%) CRM
1 2 (28.57%) Email Marketing
2 1 (14.29%) Agile Software Development
2 1 (14.29%) Analytics
2 1 (14.29%) Change Management
2 1 (14.29%) Content Management
2 1 (14.29%) Continuous Improvement
2 1 (14.29%) Data Management
2 1 (14.29%) Master Data Management
2 1 (14.29%) Online Marketing
2 1 (14.29%) People Management
2 1 (14.29%) Propensity Modelling
2 1 (14.29%) Stakeholder Management
2 1 (14.29%) Use Case
2 1 (14.29%) User Stories
Programming Languages
1 1 (14.29%) SQL
Quality Assurance & Compliance
1 1 (14.29%) QA