The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Nottingham region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 43 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in Nottingham 0.24% - -
As % of the Business Applications category 3.57% - -
Number of daily rates quoted 0 0 0
Average daily rate
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of your Daily Rate
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- - -
UK excluding London average daily rate £300 £310 £225
% change year-on-year
-3.22% +37.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £37.50 £17.69 £13.00
% change year-on-year
+111.98% +36.07%
Google Analytics
Nottinghamshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Nottingham region.

Business Applications Category
Nottingham
Contract IT job ads with a match in the
Business Applications category
28 20 19
As % of all contract IT jobs located in Nottingham 6.67% 4.32% 5.65%
Number of daily rates quoted 20 11 10
Average daily rate £326 £350 £555
Average daily rate % change year-on-year
-6.78% -36.93%
90% offered a daily rate of more than £200 £317 £413
10% offered a daily rate of more than £501 £414 £600
UK excluding London average daily rate £425 £405 £425
% change year-on-year
+4.93% -4.70%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £25.13 £22.50 £36.00
% change year-on-year
+11.66% -37.50%

Google Analytics
Jobs Demand Trend in Nottingham

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Nottingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Nottingham

Google Analytics
Top 7 Related IT Skills in Nottingham

For the 6 months to 31 October 2014, IT contractor jobs across the Nottingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 1 (100.00%) Strategic Planning
1 1 (100.00%) Google
1 1 (100.00%) Taxonomies
1 1 (100.00%) Usability Testing
1 1 (100.00%) Information Architecture
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience

Google Analytics
Top Related IT Skills in Nottingham by Category

For the 6 months to 31 October 2014, IT contractor jobs across the Nottingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Miscellaneous
1 1 (100.00%) Taxonomies
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Strategic Planning
1 1 (100.00%) Usability Testing
1 1 (100.00%) Information Architecture
1 1 (100.00%) Analytics
Vendors
1 1 (100.00%) Google