The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Nottingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 87 93 81
Rank change year-on-year
+6 -12
Permanent jobs citing Google Analytics 6 3 5
As % of all permanent IT jobs located in Nottingham 0.58% 0.30% 0.57%
As % of the Business Applications category 10.71% 5.17% 5.88%
Number of salaries quoted 3 2 5
Average salary £27,500 £30,000 £27,500
Average salary % change year-on-year
-8.33% +9.09%
90% offered a salary of more than £25,500 £30,000 £23,000
10% offered a salary of more than £31,500 £30,000 £30,000
UK excluding London average salary £30,000 £34,500 £32,500
% change year-on-year
-13.04% +6.15%
Google Analytics
Nottinghamshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Nottingham region.

Business Applications Category
Nottingham
Permanent IT job ads with a match in the
Business Applications category
56 58 85
As % of all permanent IT jobs located in Nottingham 5.41% 5.89% 9.66%
Number of salaries quoted 36 32 72
Average salary £62,500 £60,000 £57,500
Average salary % change year-on-year
+4.16% +4.34%
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Nottingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Nottingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Nottingham

Google Analytics
Salary Trend in Nottingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Nottingham region.

Google Analytics Salary Trend in Nottingham

Google Analytics
Top 27 Related IT Skills in Nottingham

For the 6 months to 6 March 2015, IT jobs across the Nottingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 14 (93.33%) Marketing
3 11 (73.33%) Digital Marketing
4 9 (60.00%) E-Commerce
5 6 (40.00%) HTML
5 6 (40.00%) Pay per click
5 6 (40.00%) Competitor Analysis
5 6 (40.00%) Time Management
6 5 (33.33%) Online Marketing
6 5 (33.33%) Social Media
6 5 (33.33%) Psychology
6 5 (33.33%) Email Marketing
6 5 (33.33%) Analytical Skills
6 5 (33.33%) Degree
6 5 (33.33%) CSS
6 5 (33.33%) SEO
6 5 (33.33%) B2B
6 5 (33.33%) B2C
7 4 (26.67%) Mobile Commerce
7 4 (26.67%) Retail
7 4 (26.67%) Mobile App
8 3 (20.00%) Performance Monitoring
8 3 (20.00%) Web Analytics
9 1 (6.67%) Omniture
9 1 (6.67%) Coremetrics
9 1 (6.67%) Spreadsheet

Google Analytics
Top Related IT Skills in Nottingham by Category

For the 6 months to 6 March 2015, IT jobs across the Nottingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 1 (6.67%) Spreadsheet
General
1 14 (93.33%) Marketing
2 4 (26.67%) Retail
Job Titles
1 6 (40.00%) PPC Specialist
1 6 (40.00%) PPC Manager
1 6 (40.00%) PPC Analyst
1 6 (40.00%) PPC Executive
2 5 (33.33%) Content Manager
2 5 (33.33%) Marketing Manager
3 3 (20.00%) Analyst
Libraries, Frameworks & Software Standards
1 6 (40.00%) HTML
2 5 (33.33%) CSS
Miscellaneous
1 5 (33.33%) Psychology
1 5 (33.33%) Social Media
1 5 (33.33%) Analytical Skills
2 4 (26.67%) Mobile App
Processes & Methodologies
1 15 (100.00%) Analytics
2 11 (73.33%) Digital Marketing
3 9 (60.00%) E-Commerce
4 6 (40.00%) Competitor Analysis
4 6 (40.00%) Pay per click
4 6 (40.00%) Time Management
5 5 (33.33%) Online Marketing
5 5 (33.33%) SEO
5 5 (33.33%) Email Marketing
5 5 (33.33%) B2B
5 5 (33.33%) B2C
6 4 (26.67%) Mobile Commerce
7 3 (20.00%) Web Analytics
7 3 (20.00%) Performance Monitoring
Qualifications
1 5 (33.33%) Degree
Vendors
1 15 (100.00%) Google
2 1 (6.67%) Coremetrics
2 1 (6.67%) Omniture