The table below looks at the prevalence of the term Digital Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Media over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Digital Media
Rank 68 71 86
Rank change year-on-year
+3 +15
Contract jobs citing Digital Media 2 9 9
As % of all contract IT jobs located in Reading 0.23% 0.89% 0.65%
As % of the Miscellaneous category 0.96% 3.31% 3.03%
Number of daily rates quoted 1 6 7
Average daily rate
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£525 £375 £225
Average daily rate % change year-on-year
+40.00% +66.66%
UK excluding London average daily rate £350 £300 £320
% change year-on-year
+16.66% -6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £37.50 -
Digital Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
208 272 297
As % of all contract IT jobs located in Reading 24.33% 26.90% 21.55%
Number of daily rates quoted 120 146 111
Average daily rate £375 £400 £350
Average daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £300 £265 £225
10% offered a daily rate of more than £562 £490 £500
UK excluding London average daily rate £350 £350 £345
% change year-on-year
- +1.44%
Number of hourly rates quoted 7 7 12
Average hourly rate £16.00 £13.00 £20.00
Average hourly rate % change year-on-year
+23.07% -35.00%
UK excluding London average hourly rate £18.53 £17.50 £27.50
% change year-on-year
+5.88% -36.36%

Digital Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in Reading

Digital Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Media across the Reading region.

Digital Media Daily Rate Trend in Reading

Digital Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Media across the Reading region.

Digital Media Hourly Rate Trend in Reading

Digital Media
Top 30 Related IT Skills in Reading

For the 6 months to 17 September 2014, IT contractor jobs across the Reading region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Media.

1 5 (62.50%) JavaScript
1 5 (62.50%) CSS
1 5 (62.50%) HTML
2 4 (50.00%) E-Commerce
2 4 (50.00%) PHP
2 4 (50.00%) Graphic Design
3 3 (37.50%) HTML5
3 3 (37.50%) CSS3
3 3 (37.50%) Scrum
3 3 (37.50%) Agile Software Development
4 2 (25.00%) Android
4 2 (25.00%) MySQL
4 2 (25.00%) SOAP
4 2 (25.00%) XML
4 2 (25.00%) Linux
4 2 (25.00%) OOP
4 2 (25.00%) MVC
4 2 (25.00%) Backbone.js
4 2 (25.00%) Web Development
4 2 (25.00%) Apple iOS
4 2 (25.00%) Android Development
4 2 (25.00%) iOS Development
4 2 (25.00%) JSON
5 1 (12.50%) QA
5 1 (12.50%) Copywriting
5 1 (12.50%) Selenium
5 1 (12.50%) jQuery
5 1 (12.50%) Kanban
5 1 (12.50%) Cucumber
5 1 (12.50%) BDD

Digital Media
Top Related IT Skills in Reading by Category

For the 6 months to 17 September 2014, IT contractor jobs across the Reading region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) CMS
Applications
1 1 (12.50%) Photoshop
1 1 (12.50%) MS Office
1 1 (12.50%) Adobe Premiere
Database & Business Intelligence
1 2 (25.00%) MySQL
Development Applications
1 1 (12.50%) Selenium
1 1 (12.50%) Cucumber
1 1 (12.50%) JBehave
1 1 (12.50%) WebDriver
General
1 1 (12.50%) Publishing
1 1 (12.50%) Marketing
Job Titles
1 5 (62.50%) Developer
2 4 (50.00%) Web Developer
3 2 (25.00%) PHP Web Developer
3 2 (25.00%) PHP Developer
3 2 (25.00%) UI Developer
3 2 (25.00%) UI Programmer
4 1 (12.50%) QA Automation Engineer
4 1 (12.50%) Automation Engineer
4 1 (12.50%) Senior User Experience Designer
4 1 (12.50%) Front-End Developer
4 1 (12.50%) User Experience Designer
4 1 (12.50%) Designer
4 1 (12.50%) Senior Designer
4 1 (12.50%) QA Engineer
Libraries, Frameworks & Software Standards
1 5 (62.50%) CSS
1 5 (62.50%) HTML
2 3 (37.50%) HTML5
2 3 (37.50%) CSS3
3 2 (25.00%) SOAP
3 2 (25.00%) XML
3 2 (25.00%) Backbone.js
3 2 (25.00%) JSON
4 1 (12.50%) jQuery
4 1 (12.50%) XHTML
Miscellaneous
1 4 (50.00%) Graphic Design
2 1 (12.50%) Copywriting
2 1 (12.50%) User Experience
Operating Systems
1 2 (25.00%) Android
1 2 (25.00%) Linux
1 2 (25.00%) Apple iOS
Processes & Methodologies
1 4 (50.00%) E-Commerce
2 3 (37.50%) Scrum
2 3 (37.50%) Agile Software Development
3 2 (25.00%) OOP
3 2 (25.00%) MVC
3 2 (25.00%) Web Development
3 2 (25.00%) Android Development
3 2 (25.00%) iOS Development
4 1 (12.50%) Kanban
4 1 (12.50%) BDD
4 1 (12.50%) Business Analytics
4 1 (12.50%) Analytics
4 1 (12.50%) Automation Testing
4 1 (12.50%) Test Automation
4 1 (12.50%) Statistical Analysis
4 1 (12.50%) TDD
4 1 (12.50%) Pair Programming
Programming Languages
1 5 (62.50%) JavaScript
2 4 (50.00%) PHP
3 1 (12.50%) Java
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 1 (12.50%) Adobe