The table below looks at the prevalence of the term Digital Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Media over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Digital Media
Rank 65 65 62
Rank change year-on-year
0 -3
Contract jobs citing Digital Media 1 10 10
As % of all contract IT jobs located in Reading 0.11% 1.01% 1.16%
As % of the Miscellaneous category 0.42% 3.83% 3.82%
Number of daily rates quoted 1 5 5
Average daily rate
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£400 £370 £275
Average daily rate % change year-on-year
+8.10% +34.54%
UK excluding London average daily rate £350 £310 £291
% change year-on-year
+12.90% +6.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £26.25 £37.50 £14.50
% change year-on-year
-30.00% +158.62%
Digital Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
238 261 262
As % of all contract IT jobs located in Reading 26.53% 26.47% 30.43%
Number of daily rates quoted 115 123 98
Average daily rate £400 £345 £375
Average daily rate % change year-on-year
+15.94% -8.00%
90% offered a daily rate of more than £270 £180 £228
10% offered a daily rate of more than £518 £500 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 5 17 18
Average hourly rate £40.00 £16.00 £17.50
Average hourly rate % change year-on-year
+150.00% -8.57%
90% offered a hourly rate of more than £13.20 £9.91 £15.00
10% offered a hourly rate of more than £45.00 £22.50 £18.50
UK excluding London average hourly rate £19.00 £22.50 £21.83
% change year-on-year
-15.55% +3.06%

Digital Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Digital Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in Reading

Digital Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Media across the Reading region.

Digital Media Daily Rate Trend in Reading

Digital Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Media across the Reading region.

Digital Media Hourly Rate Trend in Reading

Digital Media
Top 27 Related IT Skills in Reading

For the 6 months to 22 May 2015, IT contractor jobs across the Reading region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Media.

1 3 (100.00%) Agile Software Development
2 2 (66.67%) TDD
2 2 (66.67%) QA
2 2 (66.67%) Selenium
2 2 (66.67%) Test Automation
2 2 (66.67%) BDD
3 1 (33.33%) JBehave
3 1 (33.33%) WebDriver
3 1 (33.33%) Waterfall
3 1 (33.33%) Cucumber
3 1 (33.33%) Web Testing
3 1 (33.33%) Continuous Integration
3 1 (33.33%) Kanban
3 1 (33.33%) TestComplete
3 1 (33.33%) Team Foundation Server
3 1 (33.33%) Pair Programming
3 1 (33.33%) Retail
3 1 (33.33%) Asset Management
3 1 (33.33%) .NET Framework
3 1 (33.33%) C#
3 1 (33.33%) Java
3 1 (33.33%) .NET
3 1 (33.33%) SQL Server
3 1 (33.33%) CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) Microsoft
3 1 (33.33%) Scrum

Digital Media
Top Related IT Skills in Reading by Category

For the 6 months to 22 May 2015, IT contractor jobs across the Reading region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Database & Business Intelligence
1 1 (33.33%) SQL Server
Development Applications
1 2 (66.67%) Selenium
2 1 (33.33%) JBehave
2 1 (33.33%) WebDriver
2 1 (33.33%) Cucumber
2 1 (33.33%) TestComplete
2 1 (33.33%) Team Foundation Server
General
1 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Automation Engineer
1 1 (33.33%) Technical Business Analyst
1 1 (33.33%) Business Analyst
1 1 (33.33%) Analyst
1 1 (33.33%) Test Engineer
1 1 (33.33%) Technical Analyst
1 1 (33.33%) Senior Test Engineer
1 1 (33.33%) QA Engineer
Libraries, Frameworks & Software Standards
1 1 (33.33%) .NET Framework
1 1 (33.33%) .NET
Processes & Methodologies
1 3 (100.00%) Agile Software Development
2 2 (66.67%) TDD
2 2 (66.67%) Test Automation
2 2 (66.67%) BDD
3 1 (33.33%) Waterfall
3 1 (33.33%) Web Testing
3 1 (33.33%) Continuous Integration
3 1 (33.33%) Kanban
3 1 (33.33%) Pair Programming
3 1 (33.33%) Asset Management
3 1 (33.33%) CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) Scrum
Programming Languages
1 1 (33.33%) C#
1 1 (33.33%) Java
Quality Assurance & Compliance
1 2 (66.67%) QA
Vendors
1 1 (33.33%) Microsoft