The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Slough region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 26 28 19
Rank change year-on-year
+2 -9
Contract jobs citing Marketing 4 7 11
As % of all contract IT jobs located in Slough 1.61% 2.29% 4.49%
As % of the General category 4.21% 5.93% 8.94%
Number of daily rates quoted 3 1 3
Average daily rate £300 £400 £330
Average daily rate % change year-on-year
-25.00% +21.21%
UK excluding London average daily rate £365 £363 £350
% change year-on-year
+0.68% +3.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £18.00 £15.50
% change year-on-year
+5.55% +16.12%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Slough region.

General Category
Slough
Contract IT job ads with a match in the
General category
95 118 123
As % of all contract IT jobs located in Slough 38.15% 38.56% 50.20%
Number of daily rates quoted 53 74 67
Average daily rate £418 £375 £400
Average daily rate % change year-on-year
+11.33% -6.25%
90% offered a daily rate of more than £252 £263 £190
10% offered a daily rate of more than £475 £562 £475
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 1 3 2
Average hourly rate £14.00 £19.50 £32.50
Average hourly rate % change year-on-year
-28.20% -40.00%
UK excluding London average hourly rate £33.86 £26.00 £22.50
% change year-on-year
+30.21% +15.55%

Marketing
Jobs Demand Trend in Slough

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Slough region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Slough

Marketing
Daily Rate Trend in Slough

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Slough region.

Marketing Daily Rate Trend in Slough

Marketing
Daily Rate Histogram in Slough

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Slough region over the 3 months to 9 February 2016.

Marketing Daily Rate Histogram in Slough

Marketing
Hourly Rate Trend in Slough

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Slough region.

Marketing Hourly Rate Trend in Slough

Marketing
Top 30 Related IT Skills in Slough

For the 6 months to 9 February 2016, IT contractor jobs across the Slough region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 11 (50.00%) Finance
2 7 (31.82%) Telecoms
3 5 (22.73%) Photoshop
3 5 (22.73%) Degree
3 5 (22.73%) Telematics
3 5 (22.73%) Axure RP
3 5 (22.73%) Information Architecture
3 5 (22.73%) User Experience
3 5 (22.73%) Typography
4 4 (18.18%) Digital Marketing
4 4 (18.18%) Agile Software Development
5 3 (13.64%) Economics
5 3 (13.64%) Psychology
5 3 (13.64%) Product Management
5 3 (13.64%) Product Marketing
5 3 (13.64%) Project Management
5 3 (13.64%) Process Management
5 3 (13.64%) Stakeholder Management
5 3 (13.64%) Kalman Filter
6 2 (9.09%) Data Analysis
6 2 (9.09%) Analytics
6 2 (9.09%) Digital Media
6 2 (9.09%) SEO
6 2 (9.09%) Oracle
6 2 (9.09%) B2B
6 2 (9.09%) Salesforce.com
6 2 (9.09%) Brand Management
6 2 (9.09%) Customer Engagement
7 1 (4.55%) PRINCE2 Practitioner
7 1 (4.55%) Base SAS

Marketing
Top Related IT Skills in Slough by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Slough region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.55%) SAS
Applications
1 5 (22.73%) Photoshop
2 1 (4.55%) MS PowerPoint
Communications & Networking
1 1 (4.55%) Intranet
1 1 (4.55%) Value-Added Service
Database & Business Intelligence
1 1 (4.55%) Base SAS
1 1 (4.55%) Oracle BI EE
1 1 (4.55%) Oracle Reports
1 1 (4.55%) QlikView
Development Applications
1 5 (22.73%) Axure RP
General
1 11 (50.00%) Finance
2 7 (31.82%) Telecoms
3 1 (4.55%) Games
Job Titles
1 8 (36.36%) Product Manager
2 5 (22.73%) Architect
2 5 (22.73%) User Experience Architect
3 3 (13.64%) Digital Product Manager
4 2 (9.09%) Analyst
4 2 (9.09%) Marketing Manager
4 2 (9.09%) Project Manager
5 1 (4.55%) Account Manager
5 1 (4.55%) Business Intelligence Analyst
5 1 (4.55%) Data Analyst
5 1 (4.55%) Digital Account Manager
5 1 (4.55%) Digital Marketing Manager
5 1 (4.55%) Digital Marketing Specialist
5 1 (4.55%) Digital Media Specialist
5 1 (4.55%) Digital Project Manager
5 1 (4.55%) Information Security Specialist
5 1 (4.55%) Information Specialist
5 1 (4.55%) Junior
5 1 (4.55%) Security Specialist
5 1 (4.55%) Senior Architect
Libraries, Frameworks & Software Standards
1 1 (4.55%) CSS
1 1 (4.55%) HTML
1 1 (4.55%) HTML5
1 1 (4.55%) XML
Miscellaneous
1 5 (22.73%) Telematics
1 5 (22.73%) User Experience
2 3 (13.64%) Economics
2 3 (13.64%) Psychology
3 2 (9.09%) Digital Media
4 1 (4.55%) Data Extraction
4 1 (4.55%) Data Integration
Operating Systems
1 1 (4.55%) Windows
1 1 (4.55%) Windows Server
Processes & Methodologies
1 5 (22.73%) Information Architecture
1 5 (22.73%) Typography
2 4 (18.18%) Agile Software Development
2 4 (18.18%) Digital Marketing
3 3 (13.64%) Kalman Filter
3 3 (13.64%) Process Management
3 3 (13.64%) Product Management
3 3 (13.64%) Product Marketing
3 3 (13.64%) Project Management
3 3 (13.64%) Stakeholder Management
4 2 (9.09%) Analytics
4 2 (9.09%) B2B
4 2 (9.09%) Brand Management
4 2 (9.09%) Customer Engagement
4 2 (9.09%) Data Analysis
4 2 (9.09%) SEO
5 1 (4.55%) Business Development
5 1 (4.55%) Resource Management
5 1 (4.55%) Statistical Analysis
5 1 (4.55%) Telemarketing
Programming Languages
1 1 (4.55%) JavaScript
1 1 (4.55%) PHP
1 1 (4.55%) SQL
Qualifications
1 5 (22.73%) Degree
2 1 (4.55%) PRINCE2 Practitioner
Vendors
1 2 (9.09%) Oracle
1 2 (9.09%) Salesforce.com
2 1 (4.55%) Cadence
2 1 (4.55%) Dell
2 1 (4.55%) Siebel