The first table below looks at the prevalence of the term Social Media in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Social Media
Rank 106 128 112
Rank change year-on-year
+22 -16
Contract jobs citing Social Media 9 11 5
As % of all contract IT jobs located in the South West 0.439% 0.332% 0.179%
As % of the Miscellaneous category 2.179% 1.695% 0.988%
Number of daily rates quoted 8 8 2
Average daily rate £278 £250 £323
Average daily rate % change year-on-year
+11.00% -22.48%
90% offered a daily rate of more than £105 £196 £281
10% offered a daily rate of more than £373 £648 £365
UK excluding London average daily rate £233 £269 £325
% change year-on-year
-13.48% -17.30%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £17.50
UK excluding London average hourly rate £27.50 £12.83 £14.50
% change year-on-year
+114.42% -11.55%
All of the Miscellaneous Category
South West
Contract IT job ads with a match in the
Miscellaneous category
413 649 506
As % of all contract IT jobs located in the South West 20.17% 19.58% 18.06%
Number of daily rates quoted 217 347 209
Average daily rate £350 £390 £350
Average daily rate % change year-on-year
-10.25% +11.42%
90% offered a daily rate of more than £200 £252 £201
10% offered a daily rate of more than £511 £525 £500
UK excluding London average daily rate £350 £342 £340
% change year-on-year
+2.41% +0.51%
Number of hourly rates quoted 39 44 55
Average hourly rate £32.50 £25.00 £29.00
Average hourly rate % change year-on-year
+30.00% -13.79%
90% offered a hourly rate of more than £10.00 £12.23 £14.00
10% offered a hourly rate of more than £42.50 £42.65 £42.50
UK excluding London average hourly rate £22.00 £24.50 £26.50
% change year-on-year
-10.20% -7.54%
Social Media
England

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the South West region as a proportion of the total demand within the Miscellaneous category.

South West Social Media Jobs Demand Trend

Social Media
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the South West region.

South West Social Media Daily Rate Trend

Social Media
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the South West region over the 3 months to 17 May 2013.

South West Social Media Daily Rate Histogram

Social Media
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the South West region.

South West Social Media Hourly Rate Trend

Social Media
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the South West region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Bristol +15 6 £325 +30.00%
Dorset - 2 £105 -
Gloucestershire +28 1 £425 +88.88%
Social Media
England

Social Media
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the South West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 9 (69.23%) HTML
1 9 (69.23%) JavaScript
1 9 (69.23%) CSS
2 6 (46.15%) CMS
3 5 (38.46%) .NET
3 5 (38.46%) jQuery
4 3 (23.08%) Google Analytics
4 3 (23.08%) Google
4 3 (23.08%) Marketing
4 3 (23.08%) Content Management
4 3 (23.08%) ASP.NET
4 3 (23.08%) MVC
4 3 (23.08%) C#
4 3 (23.08%) ASP.NET MVC
4 3 (23.08%) Online Marketing
4 3 (23.08%) Facebook
4 3 (23.08%) Analytics
5 2 (15.38%) Mobile App
5 2 (15.38%) Twitter
5 2 (15.38%) LINQ
5 2 (15.38%) Digital Media
5 2 (15.38%) Open Source
5 2 (15.38%) ADO.NET Entity Framework
5 2 (15.38%) ASP.NET MVC 3
5 2 (15.38%) Inversion of Control
5 2 (15.38%) OAuth
5 2 (15.38%) Sitecore CMS
5 2 (15.38%) Sitecore
5 2 (15.38%) Team Foundation Server
5 2 (15.38%) RESTful

Social Media
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the South West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 9 (69.23%) HTML
1 9 (69.23%) CSS
2 5 (38.46%) .NET
2 5 (38.46%) jQuery
3 3 (23.08%) ASP.NET MVC
3 3 (23.08%) ASP.NET
4 2 (15.38%) ADO.NET Entity Framework
4 2 (15.38%) ASP.NET MVC 3
4 2 (15.38%) OAuth
4 2 (15.38%) RESTful
4 2 (15.38%) .NET Framework
4 2 (15.38%) JSON
4 2 (15.38%) LINQ
4 2 (15.38%) ASP
4 2 (15.38%) XML
5 1 (7.692%) Ruby on Rails
Application Platforms
1 6 (46.15%) CMS
2 2 (15.38%) Sitecore CMS
2 2 (15.38%) TeamSite
3 1 (7.692%) SharePoint
3 1 (7.692%) SharePoint 2010
3 1 (7.692%) CM System
Applications
1 2 (15.38%) Photoshop
1 2 (15.38%) Adobe Illustrator
1 2 (15.38%) InDesign
2 1 (7.692%) InfoPath
Business Applications
1 3 (23.08%) Google Analytics
2 2 (15.38%) WebTrends
3 1 (7.692%) SAP Oil and Gas
Communications & Networking
1 2 (15.38%) Internet
2 1 (7.692%) Extranet
Database & Business Intelligence
1 2 (15.38%) MySQL
1 2 (15.38%) SQL Server
Development Applications
1 2 (15.38%) ReSharper
1 2 (15.38%) Team Foundation Server
General
1 3 (23.08%) Marketing
2 2 (15.38%) Advertising
3 1 (7.692%) Banking
3 1 (7.692%) Electronics
3 1 (7.692%) Telecoms
3 1 (7.692%) Finance
3 1 (7.692%) Law
3 1 (7.692%) Manufacturing
Job Titles
1 6 (46.15%) Developer
2 2 (15.38%) .NET Developer
2 2 (15.38%) Web Manager
2 2 (15.38%) Ruby Developer
2 2 (15.38%) Front-End Developer
3 1 (7.692%) Content Manager
3 1 (7.692%) Coordinator
3 1 (7.692%) Web Marketing Manager
3 1 (7.692%) Web Content Manager
3 1 (7.692%) Digital Marketing Manager
3 1 (7.692%) Delivery Manager
3 1 (7.692%) Contracts Manager
3 1 (7.692%) Marketing Manager
3 1 (7.692%) Analyst
3 1 (7.692%) Consultant
3 1 (7.692%) Security Consultant
3 1 (7.692%) Security Analyst
Miscellaneous
1 2 (15.38%) Open Source
1 2 (15.38%) Inversion of Control
1 2 (15.38%) Digital Media
1 2 (15.38%) Mobile App
2 1 (7.692%) DTV
2 1 (7.692%) Management Information System
2 1 (7.692%) Data Protection Act
Operating Systems
1 2 (15.38%) Windows
Processes & Methodologies
1 3 (23.08%) MVC
1 3 (23.08%) Content Management
1 3 (23.08%) Online Marketing
1 3 (23.08%) Analytics
2 2 (15.38%) Agile Software Development
2 2 (15.38%) Web Design
2 2 (15.38%) Digital Marketing
2 2 (15.38%) Unit Testing
2 2 (15.38%) Web Analytics
2 2 (15.38%) Requirements Analysis
3 1 (7.692%) Email Marketing
3 1 (7.692%) Contact Management
3 1 (7.692%) Scrum
3 1 (7.692%) Business Intelligence
3 1 (7.692%) B2B
3 1 (7.692%) Data Protection
3 1 (7.692%) Programme Management
3 1 (7.692%) Web Marketing
Programming Languages
1 9 (69.23%) JavaScript
2 3 (23.08%) C#
3 2 (15.38%) PHP
3 2 (15.38%) VB
3 2 (15.38%) VB6
3 2 (15.38%) Ruby
Qualifications
1 1 (7.692%) SC Cleared
1 1 (7.692%) Security Cleared
Vendors
1 3 (23.08%) Google
1 3 (23.08%) Facebook
2 2 (15.38%) Twitter
2 2 (15.38%) Sitecore
2 2 (15.38%) Adobe
2 2 (15.38%) Omniture
3 1 (7.692%) SAP
3 1 (7.692%) Sourcefire