The first table below looks at the prevalence of the term Social Media in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Social Media
Rank 133 112 129
Rank change year-on-year
-21 +17
Contract jobs citing Social Media 10 7 18
As % of all contract IT jobs located in the South West 0.30% 0.30% 0.50%
As % of the Miscellaneous category 1.30% 1.39% 2.50%
Number of daily rates quoted 8 7 11
Average daily rate £253 £225 £250
Average daily rate % change year-on-year
+12.22% -10.00%
90% offered a daily rate of more than £211 £105 £200
10% offered a daily rate of more than £525 £308 £640
UK excluding London average daily rate £285 £275 £275
% change year-on-year
+3.63% -
Number of hourly rates quoted 0 0 1
Average hourly rate - - £27.50
UK excluding London average hourly rate £17.00 £13.50 £13.75
% change year-on-year
+25.92% -1.81%
Miscellaneous Category
South West
Contract IT job ads with a match in the
Miscellaneous category
767 502 721
As % of all contract IT jobs located in the South West 23.06% 21.34% 19.87%
Number of daily rates quoted 438 261 371
Average daily rate £350 £325 £390
Average daily rate % change year-on-year
+7.69% -16.66%
90% offered a daily rate of more than £240 £190 £250
10% offered a daily rate of more than £500 £500 £513
UK excluding London average daily rate £350 £341 £350
% change year-on-year
+2.56% -2.50%
Number of hourly rates quoted 47 49 71
Average hourly rate £14.00 £22.20 £31.00
Average hourly rate % change year-on-year
-36.92% -28.40%
90% offered a hourly rate of more than £10.80 £10.00 £13.00
10% offered a hourly rate of more than £42.50 £42.05 £41.50
UK excluding London average hourly rate £17.50 £21.96 £25.00
% change year-on-year
-20.30% -12.16%
Social Media
England

Social Media
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the South West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the South West

Social Media
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the South West region.

Social Media Daily Rate Trend in the South West

Social Media
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the South West region over the 3 months to 17 April 2014.

Social Media Daily Rate Histogram in the South West

Social Media
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the South West region.

Social Media Hourly Rate Trend in the South West

Social Media
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the South West region over the 3 months to 17 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Wiltshire - 4 £223 -
Devon - 3 £525 - 4
Dorset -6 2 £363 +119.69% 10
Gloucestershire +4 1 £275 -35.29%
Somerset - - - - 5
Bristol - - - - 4
Cornwall - - - -
Social Media
England

Social Media
Top 30 Related IT Skills in the South West

For the 6 months to 17 April 2014, IT contractor jobs across the South West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 6 (54.55%) Marketing
2 5 (45.45%) Analytics
2 5 (45.45%) SEO
3 4 (36.36%) Finance
3 4 (36.36%) Google
3 4 (36.36%) Google Analytics
4 3 (27.27%) Degree
4 3 (27.27%) Digital Media
4 3 (27.27%) Omniture
4 3 (27.27%) Pay per click
4 3 (27.27%) WebTrends
4 3 (27.27%) Project Management
5 2 (18.18%) HTML
5 2 (18.18%) CSS
5 2 (18.18%) Service Management
5 2 (18.18%) Legal
5 2 (18.18%) Local Government
6 1 (9.09%) SC Cleared
6 1 (9.09%) Security Cleared
6 1 (9.09%) Android
6 1 (9.09%) Red Hat Enterprise Linux
6 1 (9.09%) Sitecore
6 1 (9.09%) Git (software)
6 1 (9.09%) Apache Solr
6 1 (9.09%) Amazon AWS
6 1 (9.09%) ASP.NET MVC
6 1 (9.09%) HTML5
6 1 (9.09%) VirtualBox
6 1 (9.09%) Apple iOS
6 1 (9.09%) REST

Social Media
Top Related IT Skills in the South West by Category

For the 6 months to 17 April 2014, IT contractor jobs across the South West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (9.09%) IIS
1 1 (9.09%) Drupal
1 1 (9.09%) Apache Solr
Business Applications
1 4 (36.36%) Google Analytics
2 3 (27.27%) WebTrends
3 1 (9.09%) Summit
Cloud Services
1 1 (9.09%) Amazon AWS
Database & Business Intelligence
1 1 (9.09%) SQL Server
Development Applications
1 1 (9.09%) JIRA
1 1 (9.09%) Git (software)
General
1 6 (54.55%) Marketing
2 4 (36.36%) Finance
3 2 (18.18%) Legal
3 2 (18.18%) Local Government
Job Titles
1 2 (18.18%) Digital Producer
2 1 (9.09%) Drupal Developer
2 1 (9.09%) Designer
2 1 (9.09%) Architect
2 1 (9.09%) Developer
2 1 (9.09%) Consultant
2 1 (9.09%) Solutions Architect
2 1 (9.09%) Web Designer
2 1 (9.09%) Web Architect
2 1 (9.09%) Web Producer
Libraries, Frameworks & Software Standards
1 2 (18.18%) CSS
1 2 (18.18%) HTML
2 1 (9.09%) .NET
2 1 (9.09%) ASP.NET
2 1 (9.09%) SOAP
2 1 (9.09%) Web Services
2 1 (9.09%) RSS
2 1 (9.09%) JMS
2 1 (9.09%) Middleware
2 1 (9.09%) JSON
2 1 (9.09%) jQuery
2 1 (9.09%) ASP.NET MVC
2 1 (9.09%) HTML5
2 1 (9.09%) REST
2 1 (9.09%) WebSockets
Miscellaneous
1 3 (27.27%) Digital Media
2 1 (9.09%) Smartphone
Operating Systems
1 1 (9.09%) Linux
1 1 (9.09%) Android
1 1 (9.09%) Red Hat Enterprise Linux
1 1 (9.09%) Apple iOS
Processes & Methodologies
1 5 (45.45%) SEO
1 5 (45.45%) Analytics
2 3 (27.27%) Project Management
2 3 (27.27%) Pay per click
3 2 (18.18%) Service Management
4 1 (9.09%) MVC
4 1 (9.09%) Digital Marketing
4 1 (9.09%) Stakeholder Management
4 1 (9.09%) Information Security
4 1 (9.09%) Strategic Planning
4 1 (9.09%) E-Commerce
Programming Languages
1 1 (9.09%) PHP
Qualifications
1 3 (27.27%) Degree
2 1 (9.09%) SC Cleared
2 1 (9.09%) Security Cleared
Quality Assurance & Compliance
1 1 (9.09%) ISO 9001
1 1 (9.09%) ISO 14001
System Software
1 1 (9.09%) VirtualBox
Vendors
1 4 (36.36%) Google
2 3 (27.27%) Omniture
3 1 (9.09%) Oracle
3 1 (9.09%) Red Hat
3 1 (9.09%) TIBCO
3 1 (9.09%) Zend
3 1 (9.09%) Sitecore
3 1 (9.09%) Facebook
3 1 (9.09%) Twitter