The table below looks at the prevalence of the term Social Media in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Social Media
Rank 134 135 122
Rank change year-on-year
+1 -13
Contract jobs citing Social Media 7 10 7
As % of all contract IT jobs located in the South West 0.22% 0.30% 0.29%
As % of the Miscellaneous category 0.92% 1.13% 1.19%
Number of daily rates quoted 6 8 7
Average daily rate
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£319 £253 £225
Average daily rate % change year-on-year
+26.23% +12.22%
90% offered a daily rate of more than £268 £211 £105
10% offered a daily rate of more than £325 £525 £308
UK excluding London average daily rate £344 £300 £275
% change year-on-year
+14.58% +9.09%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 £17.00 £13.50
% change year-on-year
-35.29% +25.92%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the South West region.

Miscellaneous Category
South West
Contract IT job ads with a match in the
Miscellaneous category
759 887 588
As % of all contract IT jobs located in the South West 23.82% 26.74% 24.62%
Number of daily rates quoted 488 520 316
Average daily rate £375 £350 £325
Average daily rate % change year-on-year
+7.14% +7.69%
90% offered a daily rate of more than £228 £242 £193
10% offered a daily rate of more than £545 £500 £500
UK excluding London average daily rate £375 £350 £340
% change year-on-year
+7.14% +2.94%
Number of hourly rates quoted 49 50 51
Average hourly rate £32.25 £14.50 £17.50
Average hourly rate % change year-on-year
+122.41% -17.14%
90% offered a hourly rate of more than £11.50 £11.35 £10.00
10% offered a hourly rate of more than £45.00 £42.50 £42.05
UK excluding London average hourly rate £19.00 £20.50 £23.50
% change year-on-year
-7.31% -12.76%

Social Media
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the South West region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the South West

Social Media
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the South West region.

Social Media Daily Rate Trend in the South West

Social Media
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the South West region.

Social Media Hourly Rate Trend in the South West

Social Media
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the South West region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire -7 4 £275 - 2
Somerset - 3 £325 - 1
Wiltshire - - - - 2
Bristol - - - - 4
Cornwall - - - -
Devon - - - - 2
Dorset - - - -
Social Media
England

Social Media
Top 30 Related IT Skills in the South West

For the 6 months to 17 April 2015, IT contractor jobs across the South West region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 8 (42.11%) Project Management
2 7 (36.84%) Analytics
3 6 (31.58%) Stakeholder Management
3 6 (31.58%) PRINCE2
3 6 (31.58%) Marketing
4 4 (21.05%) WordPress
4 4 (21.05%) HTML
4 4 (21.05%) Internet
4 4 (21.05%) Games
4 4 (21.05%) SEO
4 4 (21.05%) Mobile App
5 3 (15.79%) User Experience
5 3 (15.79%) Analytical Skills
5 3 (15.79%) Requirements Analysis
5 3 (15.79%) Management Information System
5 3 (15.79%) Advertising
5 3 (15.79%) MS PowerPoint
5 3 (15.79%) Mobile Games
5 3 (15.79%) Critical Path Analysis
6 2 (10.53%) Web Analytics
6 2 (10.53%) Retail
6 2 (10.53%) IVR
6 2 (10.53%) Agile Software Development
6 2 (10.53%) Google
6 2 (10.53%) Blog
6 2 (10.53%) Web Application Development
6 2 (10.53%) Capacity Planning
6 2 (10.53%) Web Usability
6 2 (10.53%) Security Cleared
6 2 (10.53%) Google Analytics

Social Media
Top Related IT Skills in the South West by Category

For the 6 months to 17 April 2015, IT contractor jobs across the South West region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (21.05%) WordPress
2 1 (5.26%) nginx
2 1 (5.26%) Apache
Applications
1 3 (15.79%) MS PowerPoint
2 1 (5.26%) MS Project
2 1 (5.26%) MS Excel
Business Applications
1 2 (10.53%) WebTrends
1 2 (10.53%) Google Analytics
2 1 (5.26%) Summit
Communications & Networking
1 4 (21.05%) Internet
2 1 (5.26%) Extranet
Database & Business Intelligence
1 1 (5.26%) MySQL
Development Applications
1 1 (5.26%) Git (software)
General
1 6 (31.58%) Marketing
2 4 (21.05%) Games
3 3 (15.79%) Advertising
4 2 (10.53%) Publishing
4 2 (10.53%) Legal
4 2 (10.53%) Retail
5 1 (5.26%) Banking
5 1 (5.26%) Finance
Job Titles
1 7 (36.84%) Project Manager
2 4 (21.05%) Digital Project Manager
2 4 (21.05%) Designer
3 2 (10.53%) Architect
3 2 (10.53%) Developer
3 2 (10.53%) Solutions Architect
3 2 (10.53%) Digital Content Designer
4 1 (5.26%) Senior Developer
4 1 (5.26%) PHP Developer
4 1 (5.26%) Senior Producer
4 1 (5.26%) Online Project Manager
4 1 (5.26%) Digital Producer
4 1 (5.26%) Coordinator
4 1 (5.26%) Genesys Architect
4 1 (5.26%) iOS Developer
4 1 (5.26%) Senior iOS Developer
4 1 (5.26%) Senior Digital Producer
Libraries, Frameworks & Software Standards
1 4 (21.05%) HTML
2 1 (5.26%) CSS
2 1 (5.26%) LAMP
2 1 (5.26%) Cocoa
2 1 (5.26%) iOS SDK
2 1 (5.26%) Cocoa Touch
Miscellaneous
1 4 (21.05%) Mobile App
2 3 (15.79%) User Experience
2 3 (15.79%) Analytical Skills
2 3 (15.79%) Management Information System
2 3 (15.79%) Mobile Games
3 2 (10.53%) IVR
3 2 (10.53%) Blog
4 1 (5.26%) Social Network
4 1 (5.26%) Digital Media
4 1 (5.26%) Photography
Operating Systems
1 1 (5.26%) Linux
1 1 (5.26%) Android
1 1 (5.26%) Apple iOS
Processes & Methodologies
1 8 (42.11%) Project Management
2 7 (36.84%) Analytics
3 6 (31.58%) PRINCE2
3 6 (31.58%) Stakeholder Management
4 4 (21.05%) SEO
5 3 (15.79%) Critical Path Analysis
5 3 (15.79%) Requirements Analysis
6 2 (10.53%) Web Usability
6 2 (10.53%) Web Analytics
6 2 (10.53%) Agile Software Development
6 2 (10.53%) Capacity Planning
6 2 (10.53%) Web Application Development
6 2 (10.53%) E-Commerce
7 1 (5.26%) Pay per click
7 1 (5.26%) OO
7 1 (5.26%) CRM
7 1 (5.26%) Online Marketing
7 1 (5.26%) Digital Marketing
7 1 (5.26%) Mobile Application Development
7 1 (5.26%) Android Development
Programming Languages
1 1 (5.26%) JavaScript
1 1 (5.26%) PHP
1 1 (5.26%) Objective-C
Qualifications
1 2 (10.53%) Security Cleared
Quality Assurance & Compliance
1 1 (5.26%) ISO 9001
1 1 (5.26%) ISO 14001
Vendors
1 2 (10.53%) Microsoft
1 2 (10.53%) Google
2 1 (5.26%) Genesys
2 1 (5.26%) Omniture
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